Tag: Your

How to promote your business locally, Forum of Private Business, advertise your business.#Advertise #your

How to promote your business locally

I know, we just said that online was for finding customers elsewhere, but search engines and social media outlets have got wise to the power of local businesses.

According to Google, 97% of consumers search for local businesses online, so it s important to have a presence online even if you only sell in one location.

All the major search engines now allow you to list your business for free, so that your geographic location and contact details appear when someone searches for your business/type of business and town or city. Sign up for Google Places, Bing and Yahoo.

Paid for search results can also be tailored so that your ads appear to people just in your town or county, meaning you don t pay for irrelevant clicks.

If you have a website, make sure it s well-optimised for local searches by using the name of your town, city or region in the page description, page title and in the content of the page.

Smart local businesses are also using social media to build a loyal customer base and keep them up to date on special offers.

Facebook pages come with a built in map, so people can find the exact location of your business and visitors to your premises can check in there, letting their friends know that they re at your business.

Public relations

Getting your business mentioned in the local newspaper is not only free publicity for you, but also helps to build your profile within the local community.

If you ve got a story that you think is worthy of a place in the paper, the best thing to do is get to know your local journalists. Read more about getting your business in the local newspaper

PR can also be about being visible in the community, so get involved in local events and charities to support the local area and raise your profile.

Business directories

Yellow pages and Thomson Local directories are updated and distributed to millions of households every year, but they also have online equivalents and offer small businesses discounts for buying advertising in both.

There are also plenty of free and paid-for local directories, plus local and trade organisations and publications may have directories you can join.


Advertising in local shop windows is the obvious choice for the business owner marketing on a shoestring, but for those with a budget you may want to consider advertising with local newspapers, magazines and radio stations to get the best reach.

Your adverts should be relevant to the title/station and preferably work with the content. Sponsoring a segment on radio or placing your ad next to a relevant feature will get the best return for your money.

Advertising also often works best when it is part of a campaign or series of adverts. Speak to the person selling the advertising to see what deal you can work out for multiple insertions.

Printed materials

It s important for your local business to be visible in the surrounding area and one way of doing this is by distributing printed materials like flyers, postcards and brochures at local information points such as libraries, pubs and cafes, hotels and tourist offices.

Outdoor promotion

Outdoor advertising like billboards are seen as prohibitively expensive for small businesses, but hiring out one strategically placed outdoor ad can cost about the same as an advert in a newspaper and last a lot longer.

Outside promotion placed in close proximity to your business or where people might need to use your service work best. There are also a number of cost-effective ways of getting seen outdoors.

Posters can either be put up at local poster sights (for a fee), you can hang banners from or near your premises, or you could ask local non-rival businesses to display your posters in return for displaying theirs.

And rather than paying for an ad van , you can turn your own vehicle into a temporary advert using vinyl stickers with the logo/name and contact details of your business.

Partner up

Collaborate with other small local businesses to offer a special deal to customers locally.

The aim is that each business involved will make an offer which benefits the other partner s customer and encourages them to take up both services. Between the businesses you can save money on promotional costs and get valuable referrals.


One of the benefits of being local is that you get to meet your customers face-to-face. One way to do this is through events, either ones you attend or host yourself.

Offer free promotional products or demonstrations of your service and be sure to collect as many details of potential customers as possible.

Offers and competitions

Promotional offers and giveaways can be a great way of bringing in new customers. To engage existing customers, introduce a loyalty scheme like a stamp card to encourage repeat visits.

Word of mouth

92% of people trust the recommendation of friends and family*, and this can work to your advantage, particularly in a local community-based setting.

Go the extra mile for your customers and they re more likely to tell people about it. Also, make it easy for them to recommend you through referral and reward schemes.

It s no secret that the internet has quite literally opened up a whole world of potential new customers for small and medium-sized businesses but many still operate on a local level. In this hot tip, discover how to go about finding new customers right on your doorstep.

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Owning Your Own Future, owning your own business.#Owning #your #own #business

The New York Times

Owning your own business

Owning your own business

PALO ALTO, Calif. — Political analysts will long debate over where Brexit, Trump and Le Pen came from. Many say income gaps. I’d say … not quite. I’d say income anxiety and the stress over what it now takes to secure and hold a good job.

I believe the accelerations set loose by Silicon Valley in technology and digital globalization have created a world where every decent job demands more skill and, now, lifelong learning. More people can’t keep up, and clearly some have reached for leaders who promise to stop the wind.

Let me elaborate through a few conversations, starting with Brian Krzanich, the C.E.O. of Intel, who recently remarked to me: “I believe my grandchildren will not drive.”

Since he has teenage daughters, that means self-driving vehicles should be fully deployed in 25 years, at which time you won’t “steer” your car but will program it on a smartphone or watch or glasses. Sounds like fun — unless you’re one of the millions who drive a truck or cab for a living.

But don’t think you’re safe as an accountant, either.

Mark Bohr, Intel’s senior fellow for technology, explained to me that Intel’s main workhorse microprocessor today is the 14-nanometer chip it introduced in 2014. It packs 37.5 million transistors per square millimeter. By the end of 2017, thanks to Moore’s Law, Intel will begin producing a 10-nm chip that will pack “100 million transistors per square millimeter — more than double the previous density with less heat and power usage,” said Bohr.

If you think machines are smart today … wait a year. It’s this move from 14-nm to 10-nm chips that will help enable automakers to shrink the brain of a self-driving car — a brain that has to take in sensor data from 360 degrees and instantly process whether it’s a dog, a human, a biker or another car — from something that fills a whole trunk to a small box under the front seat, so these cars can scale.

When you get that much processing power, putting out that much data exhaust with ever-improving software, you create a world where we can analyze, prophesize and optimize with a precision unknown in human history. We can see trends we never saw, predict when engine parts will break and replace them before they do, with great savings, and we can optimize everything — from the most energy-saving flight path for an airplane to the ideal drilling path for a natural gas well.

I recently visited the control room at Devon Energy, a large oil and gas producer, in Oklahoma City. It’s half a floor of computer screens displaying data coming out of every well Devon is drilling around the world.

At the bottom of each screen are two boxes that blew my mind. One box displays how much money was budgeted to drill that particular well per foot, and the other box displays — in real time — how much the drilling of that well is actually costing, as it bores through different rocks, and it’s updated every foot!

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A typical well might involve sending pipe two miles down and then turning horizontally for two miles east or west — with such precision it can hit a seam of gas as small as 20 feet wide!

If you’re working on a Devon oil rig today, you’re holding a computer, not just an oily wrench. And if you’re getting a degree in auto mechanics at a community college today, it’s not to be a “grease monkey.” It’s to be a repairman for a computer with wheels.

The notion that we can go to college for four years and then spend that knowledge for the next 30 is over. If you want to be a lifelong employee anywhere today, you have to be a lifelong learner.

And that means: More is now on you. And that means self-motivation to learn and keep learning becomes the most important life skill.

That’s why education-to-work expert Heather E. McGowan likes to say: “Stop asking a young person WHAT you want to be when you grow up. It freezes their identity into a job that may not be there. Ask them HOW you want to be when you grow up. Having an agile learning mind-set will be the new skill set of the 21st century.”

Some are up for that, some not; and many want to but don’t know how, which is why the College Board has reshaped the PSAT and SAT exams to encourage lifelong learning.

“We analyzed 250,000 students from the high school graduating class of 2017 who took the new PSAT and then the new SAT,” College Board president David Coleman told me. “Students who took advantage of their PSAT results to launch their own free personalized improvement practice through Khan Academy advanced dramatically: 20 hours of practice was associated with an average 115-point increase from the PSAT to the SAT — double the average gain among students who did not.

“Practice advances all students without respect to high school G.P.A., gender, race and ethnicity or parental education. And it’s free. Our aim is to transform the SAT into an invitation for students to own their future.”

So the tough news is that more will be on you. The good news is that systems — like Khan-College Board — are emerging everywhere to enable anyone to accelerate learning for the age of acceleration.

Step back from all of this and it’s clear that thriving countries today won’t elect a strongman. They’ll elect leaders who inspire and equip their citizens to be strong people who can own their own futures.

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The Advantages of Owning Your Own Business, owning your own business.#Owning #your #own #business

The Advantages of Owning Your Own Business

Owning your own business

There are thousands of articles cautioning would-be self-employed types about the pitfalls of starting their own businesses, but almost nothing about how great owning your own business is.

One article certainly won t right the balance, but for the benefit of those who are thinking of plunging into the self-employed lifestyle and opening small businesses of their own, here is a summary of the best advantages of owning your own business.

When you own your own business:

1) You re the one in control.

Yep, the be your own boss thing is pretty great. I should lie to you and tell you that that means that no one tells you what to do, but people (customers, suppliers, government workers) will still tell you what to do all the time (and on bad days, might even tell you where to go, too).

The good news is that when you own your own business, you don t have to do what they tell you (most of the time). You have choices and you get to make the decisions.

2) You get to build something.

From one kid who loved Legos to another, you know how satisfying that is. Want to become a multi-national exporter? Or create a program that increases numeracy among children? Or turn people s yards into truly beautiful spaces? When you own your own business, you get to shape and flesh out your dreams.

3) You get to help people.

A TD Canada Trust Small Business Survey found that ninety-six percent of small business owners said that being able to help their customers and clients was one of the top benefits of owning a small business.

Small businesses also help people by creating jobs in their communities and being good community citizens.

4) You may have the option of a more flexible lifestyle.

For women, especially, owning your own business can give the lifestyle flexibility necessary to raise a family and still have a successful career.

Mompreneurs are a growing trend; according to the State-Owned Business Report, commissioned by American Express, the number of women-owned businesses has increased by 68% since 1997, with more than 9.1 million women-owned businesses operating in the U.S. in 2014 (Fox News).

But it s not just young(ish) women who can benefit from this advantage to owning your own business; people who are close to retirement or already retired may find owning their own businesses gives them both the chance to keep their hands in and to do something satisfying. (See The Best Business Opportunities for Retirees if you re of this age and want to get started.)

5) You might change the world.

You certainly don t have to think back very far historically to come up with the name of a business owner whose enterprise has changed the world. Mark Zuckerberg anyone? Bill Gates? And your business doesn t have to become the next Facebook or Microsoft to be the agent of powerful change. Ten years ago, for instance, Torben Vestergaard Frandsen came up with the idea of the LifeStraw, a personal, low-cost water purification tool that is being used to provide safe drinking water to millions of people.

So okay, changing the world is a pretty ambitious target, but changing just a piece of it for the better is still a worthwhile effort that can be deeply satisfying.

6) You might make more money.

Some businesses make truckloads full of money. Some don t. Most successful small businesses provide their owners with a living, not a fortune. But the point is, owning your own business opens up the possibility of making more than you could possibly make as an employee.

Working on the assembly line that produces cat clocks will bring you in a certain wage but what if, for example, there s a huge surge of demand for cat clocks and the company s profits soar astronomically? As an employee, you won t share in any of those profits. Businesses generally have much more opportunity to make money than individuals do.

Other Advantages of Owning Your Own Business

The advantages of owning your own business listed above apply to all businesses with the caveat that those who choose to run retail businesses will find it more difficult to create a flexible lifestyle because of the demands of retail trade.

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Franchising to expand your – business, franchising your business.#Franchising #your #business

Franchising to expand your business

September 5, 2017

Franchising your business

Turning your business into a franchise could enable fast expansion more economically than setting up branches. Figures from industry body, the British Franchise Association, show there were more than 901 franchisor brands in the UK in 2015 and 44,200 franchise outlets.

However, many business owners know little about franchising and they may be missing growth opportunities as a result.

Essentially, franchising allows you to increase your number of branches, but with part of the investment provided by their operators – your franchisees.

Peter Crolla chose franchising when he wanted to expand the family ice cream business. He tested the concept by running two pilot franchise outlets in Glasgow and 2016 decided to launch the Crolla’s Gelateria franchise.

“It took about six months to prepare for the launch, including creating a franchise management team and drawing up the franchise agreements, operations manuals and systems,” he says.

It cost around £60,000 to £70,000, but Mr Crolla says: “It is a lower-cost option than expanding through branches, because the franchisees fund their outlet fit-out, which is £150,000 to £200,000.”

It can also be faster than opening branches. Crolla’s already has two franchised outlets in Glasgow, others in Edinburgh and Aberdeen, and Mr Crolla expects to have eight by the end of the first quarter of 2018.

But not all businesses are suitable for franchising.

Suzie McCafferty, founder of franchise consultancy Platinum Wave, says: “Your underlying business must be successful, as you will be asking your franchisees to invest in it. If you cannot make a success of it, why assume they can?”

Your business must be proven to work, which is why you should run a pilot franchise. The business must be capable of being replicated in different locations and franchisees should be capable of learning your basic business methods fairly quickly.

A business that depends on your personal specialist knowledge, experience and contacts or requires qualifications which take years to acquire is unlikely to be suitable.

Franchising your business

Can you afford it?

While franchising involves using your franchisees’ money to expand your business, it still requires a significant investment from you.

Chris Roberts, director of Franchise Finance, which arranges finance for franchisors and franchisees, says: “You face the cost of creating the franchise business, including a feasibility study, franchise development plan, operations manual, financial projections, recruitment plan and more.

“Assuming you use qualified professionals to help you, it will probably cost around £30,000 to £40,000.”

It is also advisable to run at least one pilot franchise. “You need not do this, but banks are unlikely to lend to your franchisees if your model has not been tested and proven viable,” says Mr Roberts. The cost of running the pilot will vary according to set-up costs and working capital required.

In addition, you will need working capital to keep your business afloat until sufficient royalties start coming in from successful franchisees. “The additional working capital is likely to exceed the £30,000 to £40,000 initial set-up cost of the franchise,” says Mr Roberts.

“If you want to borrow to fund the transformation to a franchise, the maximum amount you can access is 50 per cent of the total cost, and you will need to demonstrate a robust and professionally produced business plan.”

Expect to be asked for personal guarantees backed by security, such as a charge on your home.

When your business becomes a franchise, your role will change dramatically from independent business owner to franchisor

Going the franchise route also involves a degree of risk to your business, so legal protection is essential. “A legal agreement protects your business systems, products, brand and processes, so you can control your franchisees and ensure they follow your systems, standards and rules,” says Jane Masih, franchise specialist at solicitors Owen White.

“A basic set of legal agreements and advice for turning a small business into a franchise typically costs £4,000 to £5,000,” says Ms Masih.

It also pays to hire an experienced franchise manager to run the franchised arm of your business. While you may know a great deal about your company’s product or service, running a franchise is a specialist skill, which a limited number of people have. “Look for a manager with the Qualified Finance Professional qualification and a track record of success,” says Mr Roberts.

So when should you get started on a franchise project? Ms McCafferty says: “Your business must be ready, but so must you. When your business becomes a franchise, your role will change dramatically from independent business owner to franchisor. Are you ready to stop doing what you love?”

Franchising your business

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How to make your own Candy Melts, own your own business.#Own #your #own #business

How to make your own Candy Melts

Candy melts are essential when it comes to cookie and cake pop decorating. Here is how you can make your own candy melts to use for cake decorating or as an edible gift.

Own your own business

Anyway, sorry for this long excursion, but I wanted to share where my drive for do-it-yourself stems from. This will also explain why I bothered making my own candy melts when I could just order them online. Candy melts are not widely available in Germany. If you want to get them here, you have order from specialty stores and usually there are some hefty shipping costs involved. If I were to just order one bag of candy melts (ca. 370g) I d end up paying 5 Euro for the candy and about 4 Euro for shipping, 9 Euro a pop. You know I make cake pops way too often to pay that price (yet not often enough to get wholesale discounts though I dream of it regularly I have no place to store 10 kg of candy melts and really I should never be alone with that much chocolate.) So I started tinkering around and made my own candy melts. I have used them for my teal cake pops.

  • 200g white chocolate (best quality if you can)
  • gel food color (ca. 1/2 tsp. total)

Own your own business

1. Break the chocolate into its pieces. Melt the white chocolate in the microwave (I needed ca. 1 minute for 200 g of broken down white chocolate). Line a cookie sheet with parchment paper.

2. Add food color until you have the desired shade. A note about color: because white chocolate is not white, but really more yellow consider that in your color choices. It is easy to make teal and green tones that already have a hint of yellow in it. I tried purple and it turned out very dark because I needed a lot of food color to get out of the brown phase. Next time I will try to make pink ones.

3. Fill the colored chocolate into a one way piping bag. Once all the chocolate is filled in completely, cut the tip to make a small opening.

4. Start piping little dollops onto the parchment paper.

5. Wait until completely dry before moving them into an air tight container or gift bag.

Own your own business

For the total cost of 1,50 Euro for 200g I am very happy with the result. I manually stirred in the food color, so it is not 100% evenly spread out, and the result are some small specks where the color didn t distribute evenly, but that is minimal in the grand scheme of things

Own your own business

Ok, now give this a try, maybe make some pink ones and tell me how they turn out. Or stick around and join me at marveling over how pretty they look.

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Gartner Predicts by 2017, Half of Employers will Require Employees to Supply Their Own


STAMFORD, Conn., May 1, 2013 View All Press Releases

Enterprises That Offer Only Corporate-Liable Programs Will Soon Be the Exception

As enterprise bring your own device (BYOD) programs continue to become more commonplace, 38 percent of companies expect to stop providing devices to workers by 2016, according to a global survey of CIOs by Gartner, Inc.’s Executive Programs

“BYOD strategies are the most radical change to the economics and the culture of client computing in business in decades,” said David Willis, vice president and distinguished analyst at Gartner. “The benefits of BYOD include creating new mobile workforce opportunities, increasing employee satisfaction, and reducing or avoiding costs.”

Gartner defines a BYOD strategy as an alternative strategy that allows employees, business partners and other users to use a personally selected and purchased client device to execute enterprise applications and access data. It typically spans smartphones and tablets, but the strategy may also be used for PCs. It may or may not include a subsidy.

BYOD drives innovation for CIOs and the business by increasing the number of mobile application users in the workforce. Rolling out applications throughout the workforce presents myriad new opportunities beyond traditional mobile email and communications. Applications such as time sheets, punch lists, site check-in/check-out, and employee self-service HR applications are just a few examples. Expanding access and driving innovation will ultimately be the legacy of the BYOD phenomenon.

“However, the business case for BYOD needs to be better evaluated,” said Mr. Willis. “Most leaders do not understand the benefits, and only 22 percent believe they have made a strong business case. Like other elements of the Nexus of Forces (cloud, mobile, social and information), mobile initiatives are often exploratory and may not have a clearly defined and quantifiable goal, making IT planners uncomfortable. If you are offering BYOD, take advantage of the opportunity to show the rest of the organization the benefits it will bring to them and to the business.”

While BYOD is occurring in companies and governments of all sizes, it is most prevalent in midsize and large organizations ($500 million to $5 billion in revenue, with 2,500 to 5,000 employees). BYOD also permits smaller companies to go mobile without a huge device and service investment. Adoption varies widely across the globe. Companies in the United States are twice as likely to allow BYOD as those in Europe, where BYOD has the lowest adoption of all the regions. In contrast, employees in India, China and Brazil are most likely to be using a personal device, typically a standard mobile phone, at work.

How a well-managed BYOD program subsidizes the use of a personal device is critical, and can dramatically change the economics. Today, roughly half of BYOD programs provide a partial reimbursement, and full reimbursement for all costs will become rare. Gartner believes that coupling the effect of mass market adoption with the steady declines in carrier fees, employers will gradually reduce their subsidies and as the number of workers using mobile devices expands, those who receive no subsidy whatsoever will grow.

“The enterprise should subsidize only the service plan on a smartphone,” said Mr. Willis. “What happens if you buy a device for an employee and they leave the job a month later? How are you going to settle up? Better to keep it simple. The employee owns the device, and the company helps to cover usage costs.

BYOD does increase risks and changes expectations for CIOs. Unsurprisingly, security is the top concern for BYOD. The risk of data leakage on mobile platforms is particularly acute. Some mobile devices are designed to share data in the cloud and have no general purpose file system for applications to share, increasing the potential for data to be easily duplicated between applications and moved between applications and the cloud.

However, in general, IT is catching up to the phenomenon of BYOD. More than half of organizations rate themselves high in security of corporate data for enterprise-owned mobile devices. This new confidence in the security posture to support BYOD is a reflection of more-mature tools and processes that address myriad needs in the security area.

“We’re finally reaching the point where IT officially recognizes what has always been going on: People use their business device for nonwork purposes,” said Mr. Willis. “They often use a personal device in business. Once you realize that, you’ll understand you need to protect data in another way besides locking down the full device. It is essential that IT specify which platforms will be supported and how; what service levels a user should expect; what the user’s own responsibilities and risks are; who qualifies; and that IT provides guidelines for employees purchasing a personal device for use at work, such as minimum requirements for operating systems.”

More detailed analysis is available in the report “Bring Your Own Device: The Facts and the Future.” The report is available on Gartner’s website at http://www.gartner.com/resId=2422315.

Mr. Willis will provide additional analysis during the Gartner webinar, “Bring Your Own Device Program Best Practices (BYOD) on May 2 at 10 a.m. and 1 p.m. EDT. To register for this complimentary webinar, please visit http://my.gartner.com/portal/server.pt?open=512 objID=202 mode=2 PageID=5553 ref=webinar-rss resId=2392315 srcId=1-2994690285.

  • Rob van der Meulen
  • Gartner
  • [email protected]
  • Janessa Rivera
  • Gartner
  • [email protected]
About Gartner

Gartner, Inc. (NYSE: IT) is the world’s leading research and advisory company. The company helps business leaders across all major functions in every industry and enterprise size with the objective insights they need to make the right decisions. Gartner’s comprehensive suite of services delivers strategic advice and proven best practices to help clients succeed in their mission-critical priorities. Gartner is headquartered in Stamford, Connecticut, U.S.A., and has more than 13,000 associates serving clients in 11,000 enterprises in 100 countries. For more information, visit www.gartner.com.

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an “as-is” basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.

Own your own business Own your own business Own your own business

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Logo Design, Free Logo Design, Make Your own Logo Designs, starting your own business.#Starting

Build a Logo — It s Fast Easy

Starting your own business

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Starting your own business

Market Your Business Starting your own business

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  • You will have access to over 20,000 professional design elements to personalize your new logo and make it unique to your brand.
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With LogoYes, there are no costly agencies or freelancers to manage, saving you both time and money. You ll have access to an immense graphics library with symbols to match any industry, and you can tweak the colors and fonts to your liking. Since your logo is made by you and only you, you can have peace of mind.

Once you re satisfied with your design and make a purchase, you will receive it in all the essential file formats so you can apply your new logo to any project, whether digital or print.

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OWNING A BUSINESS VERSUS OWNING STOCKS, InvestorsFriend, owning your own business.#Owning #your #own #business


When you own stocks, you own shares in a business. That is obviously different than owning your own business. But there are some similarities. The table below explores some of the differences between owning your own small business versus owning shares of stock in a publicly traded business.

For most people the choice would be between buying one small business that you are going to own and operate (and perhaps grow into a large business) versus continuing to work for others and doing some investing on the side .

business. In most cases retained profits help the business grow and its share price to increase over the years.

distraction and cause you to bail out at at inopportune times.

How to Make Owning shares more Business Like

Warren Buffett often quotes from chapter 20 of Benjamin Graham s classic book, the Intelligent Investor that.

Investment is most intelligent when it is most businesslike (from the last section of the last chapter)

You should think of your ownership of stocks as what they are; partial ownership of actual businesses. Do not think of yourself as a share holder (which suggests your ownership may be brief and transitory) but rather as a share owner, a part owner of the business. Where reasonably possible visit one or more of the business locations that you partially own. If you own shares

of Wal-Mart or Costco, remember your ownership when you shop there. Look around with satisfaction (or not) at what you see. If you own Tim Hortons, you can take a certain pleasure out of standing in those long line-ups.

If you can, estimate your share of the profit of each company you own shares in. Profit is the share price divided by the P/E ratio.

Try to understand the business model of the companies you own. shares in. What is their competitive position in the market?

Buying a Business

The following is a good web site that lists businesses for sale all across the world. Most of these businesses may not be attractive (at any price). But I think you will see at least some good ones listed. You can search by Country, State, Province and City as well as other search terms.

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Canadian Franchise Association, franchising your business.#Franchising #your #business

franchising your business

Franchising your business

Do You Own a Business that Can Be Franchised?

Franchising allows smaller companies to effectively compete with larger competitors. As a growth strategy, franchising provides you with the ability to gain market share by increasing your points of distribution (your units). Compared to other business expansion models, franchising allows you to expand faster with minimal capital, as investment at the unit level is covered by your franchisees. Your brand’s growth won’t be limited to one or two cities franchising offers the opportunity to have multiple units throughout the world.

In order to franchise your business, you must have a successful business concept/prototype as well as be able to demonstrate that it can be replicated. Often times, the success of a business can be dependent upon its location or the staff. The fundamental principal for the success of a franchise is its ability to replicate its success.

Once these fundamentals are covered, you must determine initial franchise fees, royalties and advertising fund fees. In addition, you will need to develop several documents including your operation manual, franchise agreement, disclosure documents, training materials and more.

Get the best help possible

When franchising your business, it’s important to have the expert support of professionals who specialize in franchising. These franchise support services include:

Experts in franchising who can lead you, step by step, through the process of franchising your business.

Lawyers who specialize in franchising will be able to advise you of any legal requirements as well as assist you in developing your franchise agreement and disclosure documents.

Financial experts will help you develop a financial model that includes cash flow projections and your royalty structure. They will also analyze your business to determine if the projected revenues will be sufficient to provide a profit for your franchisees and a royalty for you.

As specialists in marketing a franchise system, marketing consultants can help you develop your brand through a marketing plan, which details how you will expand your system and introduce your brand in new markets through advertising.

Prepare yourself for success

Attending CFA’s How to Franchise Your Business seminar will give you the knowledge and tools you’ll need to get started successfully. This unique, one-day session covers valuable, up-to-date information on franchising a business and provides the opportunity to speak with expert session leaders and receive free legal and financial advice. To complement your learning from the seminar, you will also receive a complimentary Resource Package designed to help you build your franchise.

Seminar topics often include:

  • How to attract the best franchisees
  • Strategies for marketing to potential franchisees
  • Legal aspects in franchising and how to avoid the pitfalls
  • How to finance the start up of your franchise system
  • Tips and advice from successful franchisors

Franchising your business

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Are You Wondering How to Franchise Your Business?

Franchising is a great way to expand your business without managing more people, investing your own money or creating more work for yourself.

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