Tag: Who

Small business: 21 tips from entrepreneurs who are killing it #lucrative #business #ideas


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21 tips from small businesses that are killing it

STARTING a small business is a dream for many Australians, but it can be daunting.

Here, entrepreneurs who are killing it in a range of industries share their best piece of advice for making your company a success.

1. Deliver a consistent customer experience.

Damian Cerini, owner of cycling tour business Tour de Vines, says you need your business to almost run itselfbefore you look at growth. The thing about working for an employer is that the business model is already set, it s about the execution of the idea, whereas a new business is about testing the idea first and developing the systems.

2. Add a personal touch.

Angus Askew, co-director of commercial asset financing company Magnolia Lane Financial Services, says: In our industry like most service industries everyone is essentially selling the same thing, you ve just got to do it better. Our number one goal when dealing with a new client is to establish a relationship and make them feel special. Make sure you are remembered. We make it our priority to see all of our customers face to face. Create a rapport as this is what will result in repeat business and an income stream for life.

3. Leverage social media.

A strong marketing strategy is essential in every industry, says Anthony Kittel, director of manufacturing firm REDARC. That means social networking on LinkedIn, Twitter, Instagram, Facebook or all of the above. Our brand is everything, so whatever we can do to promote that brand and consumer awareness is critical.

Author and Flying Solo editor Kelly Exeter says a less frantic life made her more productive.

4. Write your own business bible.

Matthew White, whose firm Ergoflex sells memory foam mattresses, says the volume of information available can be overwhelming. He recommends writing ideas and tips in a notebook or tablet as they come up. It has helped me make some major decisions, and also saved me hours of searching for something I ve read somewhere.

5. Focus on your specialty.

In the first few years, there can be a lot of pressure to diversify your offering, says Paris Cutler, director of cake decorating company Planet Cake. Stick to what you do best and do it better and with more focus than anyone else.

6. Outsource the things you don t do.

Resist the temptation to chase work outside your offering, and use a specialist to fill in any gaps, says Rhys Roberts from accountancy firm Viridity. I outsource my HR, my IT, much of my marketing and more. The time you free up you can spend doing what you are good at.

7. Aim high and be persistent.

Determination is one of the vital qualities needed when you start on the long road of setting up a small business. Rochelle Miller, co-founder of fashion retailer Another Love, says: Believe in yourself and your strengths. Don t take no for an answer. There will be bumps along the way, but everything has a solution or another option.

Consultant Andrew Griffiths thinks about ways to improve his business each day.

8. Embrace a life less frantic.

Kelly Exeter, author and editor of small business community Flying Solo says it s all about finding the right balance for you. I am learning that I don t just need physical space to thrive, I need mental space too.

9. Follow your own path.

Designer and illustrator Beci Orpin says she s not naturally business-minded, but has always worked really hard and built up a strong folio of work. My business is all about me: my style and what I create, so an important part of developing that was staying true to myself not worrying about what other people were doing.

10. Take time out to think about how to improve.

Use your best hour in the day to consider ways of moving forward, advises Andrew Griffiths, a small business author and consultant. He does this first thing every morning. Then, each Friday, I find a quiet place and ask myself a question: How is my business better this week than it was last week?

11. Harness your keystone habits .

Entrepreneur and blogger James Clear says we should find the one or two habits or routines that make everything else fall into place. Improving your lifestyle and becoming the type of person who has their act together isn t nearly as hard as you might think.

Life coach Kathryn Hocking researches what competitors are doing.

12. Practise mindfulness.

Freelance journalist and editor Jodie Macleod says it increases productivity, reduces stress and improves memory and focus. Mindfulness is when you are aware of your thoughts, feelings, sensations, breath and everything occurring in the present moment, without attaching judgment to those observations.

13. Every setback is a stepping stone to success.

Lucinda Lions from branding agency Slogan Creator says it s important to stay positive wherever possible, and see feedback, not failure. I remind myself tomorrow is a brand new day, a new opportunity to think differently and make better choices.

14. Hire from within your networks.

When Sarah Wilson from I Quit Sugarbegan feeling overwhelmed with work, she decided to get an assistant. She put a call out to her community, knowing taking someone on would involve sacrifice. Five years later, they still have a successful working relationship. Start out small and then leave the invitation open for expansion.

15. Keep it manageable.

Kate James, start-up coach at Total Balance, says it s important to remember that it s not all about non-stop growth bigger isn t better if you ve stopped enjoying what you do. You need to define your own version of success. Mine is that I need to love my business.

Sarah Wilson says you need to know when to ask for help. Source: Supplied

16. Know when to work for free.

Vanessa Emilio from Legal123, says sometimes working for free is worth it. Free doesn t mean offering an entire job or product for free. It could mean a free initial consultation, free component of a project or complimentary muffin with every coffee.

17. Stay excited and believe in your business.

SEO copywriter and consultant Kate Toon says start-ups should think about clients needs and possible issues and create rational responses to persuade them your business is the solution. Inject warmth, professionalism and even humour, where appropriate. Being human beats boring every time.

18. Learn to say no.

Recognise when a client has unrealistic expectations and nip it in the bud early, or consider referring them on, says author and media commentator Andrew Griffiths.

Try a formal, structured response and keep returning to it. Try, Thank you for the opportunity, but we are so heavily committed we can t give your project the time and attention it needs.

If you re on a tight marketing budget, think about how you can trigger word-of-mouth interest. Warren Harmer of The Business Plan Company mentions a small florist that did this brilliantly by 1) Offering quality; 2) Providing value; 3) Inspiring team members to love their job and clients and 4) Creating a physical environment that excited their market.

20. Turn competition into inspiration.

Life coach Kathryn Hocking suggests you research what competitors are doing to help identify what makes you unique. Your relationship doesn t have to be adversarial: they could be a mentor, partner or friend. Focus on your own purpose and connect with peers that have similar values and who inspire you to greater levels of success.

21. Know when to take a dream detour .

Sometimes it s hard to know whether to grab a fresh opportunity or stick to your path. Business mentor Lynda Bayada says you need to outsmart your head so you can listen to your heart. Give yourself space and trust yourself. And you ll find that s half the battle won.


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6 Business Icons Who Made TIME Person of the Year #home #based #businesses


#business icons

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TIME has dedicated one issue to the “Person of the Year. ” The award, which is “bestowed to those who have, for good or for ill, most influenced the news and our lives in the past year,” has gone to politicians, scientists, humanitarians and entrepreneurs. Click through to see the business icons who have graced the magazine’s famous cover over the years.

1928 – Walter Chrysler

Before starting what would become one of the largest automotive manufacturers in the United States, Walter Chrysler worked as a railroad mechanic and locomotive machinist in West Texas. After serving as the head of Buick for three years, Chrysler was tapped to turn around the failing Willys-Overland Motor Company in Flint, Michigan. The now defunct company would become the automaker known today as Chrysler. Two years after being awarded Person of the Year, Chrysler financed the construction of the Chrysler Building in New York City, all with his personal fortune. The building stood as the tallest in the world for 11 months, when the Empire State Building surpassed it. Upon his death in 1938, Chrysler’s estate was worth roughly $8.9 million dollars – almost $150 million by today’s standards.

1955 – Harlow Curtis

In 1914, Harlow Curtis, the son of a fruit vendor in rural Michigan, responded to a newspaper ad for a bookkeeper position at the AC Spark Plug Company in Flint, Michigan. Following 15 years of service at AC, Curtis was named president of the spark plug company. According to GM’s online history portal. Curtis worked his way up the Detroit-ranks, landed a position at Buick and eventually became president of the highly profitable GM branch. In 1953, Curtis was named president of General Motors, and at his helm became the first American company to reach $1 billion in profits. A year later, TIME named Curtis “Man of the Year” in recognition of this achievement.

1991 – Ted Turner

Now a household name and waiting room fixture nationwide, CNN had plenty of skeptics when Ted Turner launched the first 24-hour news network in 1980. Built on the foundations Turner had put into place as the head of his father’s advertising firm and as the owner of the Atlanta Hawks basketball team, Turner changed news from a once-daily occurrence to a never-ending cycle. As of 2010, CNN was streaming to 100 million American households and another 98 million satellite subscribers throughout the world. Turner is worth $2.2 billion, according to Forbes . making him one of the wealthiest men in the country. The wealthy conglomerate extends beyond media, too. Ted’s Montana Grill serves up western-inspired food sourced from Turner’s bison located on ranches throughout the west and abroad.

1997 – Andrew Grove

As he proclaims in his book, “Only the paranoid survive.” This is the driving principle that has made Andrew Grove so insanely successful. Born in Hungary, Grove escaped communism to finish his education, earning a Bachelor of Science degree in chemical engineering from City College of New York and a Ph. D. from the University of California, Berkeley. Grove was a pioneer the burgeoning semi-conductor industry. Once at the helm of Intel, Grove revolutionized the company into the highest valued computer chip maker in the world today. Under Groves leadership, Intel saw an increase in revenue from $1.9 million in 1987 to an astonishing $26.27 billion in 1998. Steve Jobs idolized Grove, seeking his advice when considering a return to Apple as CEO. In 1997, a year before Grove relinquished his title of CEO, Grove was awarded “Person of the Year ” on the 50th anniversary of the invention of the transistor.

1999 – Jeff Bezos

The e-commerce pioneer is most well known for his establishment of Amazon as an Internet commerce icon. Originally a source for books, Amazon had expanded to almost everything by 1999 when Jeff Bezos was awarded “Person of the Year.” Born to a teenage mother, Bezos was technologically adept from a young age, tinkering in his parents’ garage. In 2013, Amazon reported net revenue of $74.5 billion and employed over 132,000. Alexa, the domain ranking service, credits Amazon as the seventh most-visited website in the world. Since his recognition, Bezos has been up to quite a bit. In addition to his continued innovations at Amazon (did someone say drones ?), he acquired The Washington Post from longtime owners, the Graham family. Bezos is betting on his knack for web innovation to bring the publication into the digital age.

2010 – Mark Zuckerberg

The same year as he was hailed as TIME’s “Person of the Year “, The Social Network film sealed Mark Zuckerberg ‘s place as an American demagogue, next to the likes of Steve Jobs and others. In a Harvard dorm room, Zuckerberg and friends created what would become Facebook. The website spawned an entire social networking industry. Facebook’s massive $5 billion IPO, the third largest in history, would increase Zuckerberg’s wealth to about $33.1 billion, according to Forbes . making him No. 16 on the list of wealthiest Americans. His wealth makes him part of an elite club – one of three people with more billions than they have years of age. As of September, Facebook boasted 864 million daily active users .


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About Sumy Designs – Who We Are and What We Do – Sumy Designs

#business website design

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Who We are and What We Do

We are Sumy Designs, LLC. Our business is based in West Lafayette, Indiana.

Our History: Sumy Designs was created by two sisters, Susan Sullivan and Amy Masson in 2006. Susan had been working as an advertising and marketing director with a large publishing firm while Amy had been teaching computer technology. After leaving those respective career paths, a friend asked if we’d like to make a website for her. We said yes. A friend of this friend saw that website and asked us to make a website for her. We said yes. And so and so forth and now we have created many, many sites for many happy clients across the US, Canada, and England.

Susan is our designer, in charge of all things creative and beautiful. She has the vision and skills it takes to create custom masterpieces for every project.

Amy is our resident technical expert, with the skills to make every website function as it should.

Interesting fact: While the business is based in West Lafayette, Susan lives in the Dallas Forth Worth area. We work together virtually, via email and video chat, to seamlessly design, manage, and maintain projects of all sizes.

Where’d you come up with the name Sumy? It’s a combination of our first names. SU san and aMY.

Our Support Team

While Amy does the behind the scenes work and Susan does the design, there are a lot of other areas that need attention, so we have recruited a team of fabulous people to work with us to bring these jobs to completion. Being a virtual business, we are able to employ people from all over the country to work with us.


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6 Business Icons Who Made TIME Person of the Year #professional #business #cards


#business icons

#

TIME has dedicated one issue to the “Person of the Year. ” The award, which is “bestowed to those who have, for good or for ill, most influenced the news and our lives in the past year,” has gone to politicians, scientists, humanitarians and entrepreneurs. Click through to see the business icons who have graced the magazine’s famous cover over the years.

1928 – Walter Chrysler

Before starting what would become one of the largest automotive manufacturers in the United States, Walter Chrysler worked as a railroad mechanic and locomotive machinist in West Texas. After serving as the head of Buick for three years, Chrysler was tapped to turn around the failing Willys-Overland Motor Company in Flint, Michigan. The now defunct company would become the automaker known today as Chrysler. Two years after being awarded Person of the Year, Chrysler financed the construction of the Chrysler Building in New York City, all with his personal fortune. The building stood as the tallest in the world for 11 months, when the Empire State Building surpassed it. Upon his death in 1938, Chrysler’s estate was worth roughly $8.9 million dollars – almost $150 million by today’s standards.

1955 – Harlow Curtis

In 1914, Harlow Curtis, the son of a fruit vendor in rural Michigan, responded to a newspaper ad for a bookkeeper position at the AC Spark Plug Company in Flint, Michigan. Following 15 years of service at AC, Curtis was named president of the spark plug company. According to GM’s online history portal. Curtis worked his way up the Detroit-ranks, landed a position at Buick and eventually became president of the highly profitable GM branch. In 1953, Curtis was named president of General Motors, and at his helm became the first American company to reach $1 billion in profits. A year later, TIME named Curtis “Man of the Year” in recognition of this achievement.

1991 – Ted Turner

Now a household name and waiting room fixture nationwide, CNN had plenty of skeptics when Ted Turner launched the first 24-hour news network in 1980. Built on the foundations Turner had put into place as the head of his father’s advertising firm and as the owner of the Atlanta Hawks basketball team, Turner changed news from a once-daily occurrence to a never-ending cycle. As of 2010, CNN was streaming to 100 million American households and another 98 million satellite subscribers throughout the world. Turner is worth $2.2 billion, according to Forbes . making him one of the wealthiest men in the country. The wealthy conglomerate extends beyond media, too. Ted’s Montana Grill serves up western-inspired food sourced from Turner’s bison located on ranches throughout the west and abroad.

1997 – Andrew Grove

As he proclaims in his book, “Only the paranoid survive.” This is the driving principle that has made Andrew Grove so insanely successful. Born in Hungary, Grove escaped communism to finish his education, earning a Bachelor of Science degree in chemical engineering from City College of New York and a Ph. D. from the University of California, Berkeley. Grove was a pioneer the burgeoning semi-conductor industry. Once at the helm of Intel, Grove revolutionized the company into the highest valued computer chip maker in the world today. Under Groves leadership, Intel saw an increase in revenue from $1.9 million in 1987 to an astonishing $26.27 billion in 1998. Steve Jobs idolized Grove, seeking his advice when considering a return to Apple as CEO. In 1997, a year before Grove relinquished his title of CEO, Grove was awarded “Person of the Year ” on the 50th anniversary of the invention of the transistor.

1999 – Jeff Bezos

The e-commerce pioneer is most well known for his establishment of Amazon as an Internet commerce icon. Originally a source for books, Amazon had expanded to almost everything by 1999 when Jeff Bezos was awarded “Person of the Year.” Born to a teenage mother, Bezos was technologically adept from a young age, tinkering in his parents’ garage. In 2013, Amazon reported net revenue of $74.5 billion and employed over 132,000. Alexa, the domain ranking service, credits Amazon as the seventh most-visited website in the world. Since his recognition, Bezos has been up to quite a bit. In addition to his continued innovations at Amazon (did someone say drones ?), he acquired The Washington Post from longtime owners, the Graham family. Bezos is betting on his knack for web innovation to bring the publication into the digital age.

2010 – Mark Zuckerberg

The same year as he was hailed as TIME’s “Person of the Year “, The Social Network film sealed Mark Zuckerberg ‘s place as an American demagogue, next to the likes of Steve Jobs and others. In a Harvard dorm room, Zuckerberg and friends created what would become Facebook. The website spawned an entire social networking industry. Facebook’s massive $5 billion IPO, the third largest in history, would increase Zuckerberg’s wealth to about $33.1 billion, according to Forbes . making him No. 16 on the list of wealthiest Americans. His wealth makes him part of an elite club – one of three people with more billions than they have years of age. As of September, Facebook boasted 864 million daily active users .


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