Tag: Ways

Ways to advertise your business #business #portal


#small business advertising

#

Ways to advertise your business

On this page

  • What to do before you start advertising
  • Get some free and low-cost advertising ideas
  • Make sure you don’t break the law

You don’t have to spend lots of money to advertise and promote your brand. However you should always make sure your advertising considers where your target audience is. If you don’t know the answer to this you should be doing market research and writing a marketing plan. This includes measuring your efforts and only continuing if it’s working.

Some popular and easy options to consider are:

Use the local press

Consider placing an ad in a local weekly newspaper, that is delivered free around your area. They are read by a wide variety of local people and a big advantage is that advertising in local papers is still quite cheap.

Create and distribute niche flyers

If you focus on a particular area, flyers are a cheap way to advertise. Find someone in your business, or a friend or family member, who can help design the flyer for free or at a low cost, then you can print the flyer in at home and distribute them on bulletin boards and anywhere else your target market may be.

Win over an influential blogger

Find influential bloggers in your industry and ask them to review your product or service in return for a useful and free product and resource for them to use. If after some investigation you still can’t a blogger who will review and write about your product for free, consider looking for ones who will do so for a small fee via websites such as Elance. The endorsement from an expert in industry can be quite influential. Another option is building your own blog.

Invest in Google AdWords

There is the potential to really increase the amount of customers that visit your business website using Google AdWords if you are have a structured and well planned campaign. A benefit of AdWords is you don’t have to spend a lot of money.

Try social media advertising

Facebook Ads give you the option of being able to target specific demographics. This means you can target people you haven’t reached yet and try to engage them. Even if users don’t always make a purchase due to your Facebook ad, they can still end up ‘liking’ your business, which gives you the opportunity to create a database of potential customers.

Social media advertising is measurable, through insights and other analytics. It’s also ideal for short-term strategies and to generate traffic to your website or other channels.

Create a Google Places listing

If you list your business on Google My Business. it will pop up on Google Maps searches, and give users the opportunity to share reviews and give your business a rating. If you do decide to list your business, make sure you have a Gmail account specific to your business, then start there.

Honest advertising practices

The marketing messages that represent your products or services should be accurate, true and able to be substantiated. Honest advertising practices are governed by law and there are fines for businesses that mislead consumers, whether intentionally or not.

There are a number of laws which govern advertising to ensure honest practices – the Australian Competition Consumer Commission (ACCC) website has more information on advertising and promoting your business in accordance with the Australian Consumer Law.

Case Study: How to get free editorial in the Herald-Sun

‘The best form of marketing by far is word of mouth, so making sure the customer has a great experience is the first priority.’ Timna Fried, Sweet Crumble cafe and patisserie

What’s next?


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10 Ways to Identify a Great Business Idea #mobile #business #ideas


#business idea

#

10 Ways to Know If You Have a Great Business Idea

Good Ideas

Ready to take on the world of entrepreneurship? In order to find startup success, you need a great business idea. But a winning business idea is more than just something you’re excited about or good at — you have to make sure your idea is actually viable.

Business News Daily asked experts how you can tell if your business idea is poised for success. Here are 10 questions to ask yourself before pursuing your business idea.

Does it solve a problem?

Entrepreneur and co-founder of the Web design school The Starter League Mike McGee thinks the best business ideas are those that solve a problem in some way.

If there is a problem that affects you, your friends, family, co-workers, etc. then the chances are high that it affects people you don t know as well, McGee said.

Will people will pay for it?

It s paying customers who validate an idea and determine which ones have the greatest chance for success, said Wil Schroter, co-founder and CEO of Fundable .

An idea is just an idea until you have a paying customer attached to it, Schroter said. Anyone can discredit a simple idea, but no one can discredit paying customers.

What’s your price point?

Credit: Profit Growth Image via Shutterstock

Charlie Harary, founder and partner of investment firm H3 Co., said that while there are many ways to solve problems, great business ideas do it in a way that is less expensive than what the market will endure.

Once you have determined that you are solving a legitimate problem in a scalable way, you need to determine not only the value that it delivers to the world, but what people would pay for that value, Harary said. Once you determine the price, then you can assess if your solution is businessworthy or not.

Is there a sizable niche market for it?

Without a large enough market, your business idea may never get off the ground. Ruben Soto, CEO of shapewear company Hourglass Angel. said your business should cater to a strong niche market.

“Start by focusing on a niche market you know that can be served better,” Soto said. “Make sure the market is large enough and that you can serve those customers better than the alternative. Large companies won’t focus on niche markets, so there is room to compete and exceed customer expectations.”

Are you passionate enough about it?

Credit: Andy Dean Photography/Shutterstock

Your business will likely take up all of your time, so make sure you’re passionate enough about it to make it successful.

“Since starting a business requires an inordinate amount of time, energy and patience, ideally, the idea will be one that you are passionate about, as well as one that you have skills or experience [in],” said Melissa Bradley, executive-in-residence and director of entrepreneurship and innovation at the Kogod School of Business at American University .

Have you tested your idea?

Credit: Michael R Ross/Shutterstock

You won’t know if your business is viable until you test it on strangers.

“Test it not just with friends who will be too polite to tell the truth, but with honest people who would make up your ideal target audience, and then listen to the feedback,” said Lisa McCartney, chief “PLYTer” at educational math board game company PLYT. “

“If your target sample is saying [your idea] is fantastic and [asking] where can they get it, you know that you’re onto something, but if they are less than enthusiastic, it’s probably not as good an idea as you thought.”

Are you open to advice?

If you’re not open to changing or adapting your idea to fit what your customers will want, your business idea might not be worth pursuing.

“Success happens when you are willing to listen and consider others’ advice,” said Angie Yasulitis, CEO and managing partner at YaZo Marketing and Business Development Strategies. “Most good ideas take some tweaking to get to market. Being closed-minded is a business killer.”

How will you market your business?

Many entrepreneurs think about the problems their business will solve but not about how they intend to market their business to their target customers. Jesse Lipson, corporate vice president and general manager at cloud company Citrix Cloud Services. said that your marketing strategy can determine if your business idea is a good one.

“If you have a solid go-to market strategy and a decent product, you’ll probably be successful,” Lipson said. “But if you have a great product without any idea how to reach your potential customers, then it’s going to be really tough to make it successful. Thinking through that as early as possible is really key.”

Are you being realistic about your goals?

As excited as you may be about a new business idea, it’s important to stay grounded and be realistic about it. Thomas J. Gravina chairman, co-founder and CEO of cloud services company Evolve IP said you shouldn’t have a “Field of Dreams” mentality when starting your business.

“Just because you have a vision and decide to build it does not mean the rest will follow,” Gravina said. “While you may have an idea that is original, revolutionary or ahead of its time, there should be a real, solid market opportunity to ensure it is successful. Any new business case or new endeavor has to have a viable market that you believe you can sell now not theoretically or on the premise that there is a future for this market.”

Can you explain your idea in the simplest terms?

Your business may solve a complicated problem, but you should be able to explain it in simple terms so that anyone can understand it, said Kris Duggan, CEO of goal management company BetterWorks. Duggan suggested using what he calls “the grandma test.”

“When you typically hear someone pitch their idea, it’s usually chock-full of important-sounding jargon that rarely makes sense,” Duggan said. “When you think about your new business idea, ask yourself, ‘Can it pass the grandma test?’ In other words, would your grandma understand what you do? Perhaps your business is solving a complicated problem, but early on, come up with a way to explain it that makes sense to the masses.”

Updated Jan. 13, 2016. Business News Daily Senior Writer Chad Brooks also contributed to this story.

More Countdowns


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35 Ways to Fund Your Small Business #best #online #business #ideas


#business funding

#

35 Great Ways to Fund A Small Business

This article is part of our “Business Startup Guide ” – a curated list of our articles that will get you up and running in no time!

When it comes to funding, there isn t a one-size-fits-all approach. Depending on where you re at in your business, what type of funding you are seeking, and the amount you need, where you ll look can vary widely. We ve compiled a list from a variety of places to help you research and narrow down the options that are best for you.

Loans:

Small Business Administration loans are often one of the first places that small business owners in the United States think of looking for a loan, and they re right to think this way. This can be great option if you fit the criteria. You can take a look at this article for details on the SBA Loan program.

Though there has been plenty in the news lately about the difficulty of receiving a bank loan, this is certainly still an option, particularly for those with substantial collateral and very good credit. We also have some tips on securing a bank loan.

3. Nonprofit microloans

Kiva is a great example of an outline portal for microloans. If you only need a small amount of money, particularly if you are a minority-owned business operating in a developing nation, working with one of Kiva s field partners could be a good route.

U. S. Government Funding Options:

4. Small Business Lending Fund is a dedicated government fund that provides capital for small business loans through specific lenders in each U.S. state.

5. Economic Development Agencies in your area can assist with loans and grants. Each state and some local governments have one.

6. National Institute of Health Funding is going to apply fairly specifically to those who are running technology or research based businesses.

8. Government Small Business Grants are often industry specific, but there is a lot available. The SBA offers a convenient area on their website to conduct research about which may be right for you.

Alternative Lending Sources:

Alternative lenders are institutions that provide loans or lines of credit as an alternative to traditional bank loans or the government. Our VP of Business Development Caroline Cummings created a list of her favorite options for alternative lending last year. Hiveage also outlines some helpful pros and cons of alternative lenders.

9. Kabbage is a place for finding lines of credit.

10. OnDeck awards loans based off of the annual revenue of your business.

11. PayPal will lend based off an existing business s earnings on their site. Entrepreneur reports how this program was expanded just earlier this year.

12. Can Capital awards loans based off of the monthly revenue of your business.

CrowdFunding:

On crowdfunding websites, you create promotional materials and set up a page for your business or project to accept financial backing from those who visit the site. Each site varies a little, so be sure to read the fine print as you decide which is right for you.

15. Fundly has a social bent and is good for nonprofits.

16. RocketHub lets you keep all of the money you raise, even if you don t meet your goal.

17.Kickstarter is currently the world s largest crowdfunding platform.

18. Fundable is more specifically aimed at small businesses.

Venture capital is really only an avenue if you fit the specific criteria. Our latest post on venture capital, 10 Tips for Finding Venture Funding, is a useful read on the subject.

The Funded is a site for those who have received venture capital to share their experiences and ratings with others looking at the same option.

Angel investors can be a great financing option for the right business. You can read Palo Alto Software founder Tim Berry s tips on securing angel investment here. Circle Up and the Angel Capital Association are good resources when looking for angel investment. Gust matches investors up with small businesses seeking funding, and AngelList lets you browse investors.

Bootstrapping:

Bootstrapping: the time-honored tradition of doing basically any and everything you can think of to find money to use in your business.

21 and 22. Friends and family

This is a tried and true method—the people in your life often believe in you and will put their money where their mouth is. Here are some suggestions on navigating fundraising from friends and family.

23. Business line of credit

This is an option for those who need cash quickly and have fairly good credit. Check out this article for more information.

Seriously, if you have a great business idea or maybe you ve perfected your pitch, enter a contest. You never know!

25. Service or product presales

I have a friend who helped pay for massage school by pre-selling massages—she simply offered her massage services for after she would become a LMT (licensed massage therapist), in exchange for a contribution to her tuition. Once she graduated and got her licensure, those who contributed had a pre-paid massage waiting for them, which they could schedule at their convenience.

26 and 27. Using your savings/selling assets

Although this is also known as betting the farm and can certainly be risky, it is an option to use your personal savings and/or sell one of your existing assets and use that money to fund your business.

28. Using other income to fuel your business:

As we ve written about on Bplans previously, many people have a side hustle until they are able to go full time in the direction of their own business. Renting a room in your house using a popular site like air bnb is a great example.

Industry Specific:

Depending on what kind of business you re starting or running, there could be funding from an industry-related fund or organization. Here are two examples:

If you re running a business that provides locally grown and created food-based goods to your area, you could apply to receive funding from Whole Foods.

Some franchises, such as Matco Tools, offer in-house financing to incentivize those looking to start a franchise with their company.

Not in the US?

Caroline Cumming s post here on Bplans offers alternative lending tips for non-U.S. residents.

As previously mentioned, if you re outside of the United States, many microloan programs are aimed toward non-U.S. citizens.

We ve got in depth information here, but Microaid is an organization that can help you get an extremely low-budget micro enterprise off the ground.

34. The UK government has a section of their website dedicated to business finance and support.

35. The Canadian government has a separate website providing information on the Canada Small Business Financing Program and government grants (specific criteria often apply).

Have you successfully funded your business? What method did you use? If you had to do it again, would you? Or would you try a different method?

This article is part of our Business Funding Guide. fund your business today, with Bplans.

How LivePlan makes your business more successful

If you re writing a business plan you’re in luck. Online business planning software makes it easier than ever before to put together a business plan for your business.

As you ll see in a moment LivePlan is more than just business plan software though. It s a knowledgable guide combined with a professional designer coupled with a financial wizard. It ll help you get over the three most common business hurdles with ease.

Let s take a look at those common hurdles and see how producing a top notch business plan sets your business up for success.


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New Ways to Invest in Small Businesses #sample #business #plans


#small business investment

#

New Ways to Invest in Small Businesses

When nonprofessional investors are able to put money into small businesses, everyone can benefit.

I met with Paul on Tuesday. He is the CFO of a business start-up. He s not sure if the next phase of his company s financing is going to go through. Although he believes in the business model and the mission of the company, some days he thinks he won t have a job in three weeks.

I met with David on Wednesday. While he s a great saver and earns a decent buck, he isn t wealthy. He wants to invest in small companies so much that we ve set up a fun money account, which is 10% of his otherwise well-diversified, passively managed portfolio. Fun money is specifically set aside so that he can make individual investments he believes in.

Because of the way small business investing is structured in this country, the likelihood of Paul and David connecting has been infinitesimally small.

This drives me mad.

It s not just these two who are missing out. Because small companies drive job and economic growth, the economy of the country loses when Paul and David don t connect. And because the current system of funding is biased, some small businesses are a lot less likely to get funding despite their worthy ideas.

Recent developments could change all this.

To raise their initial start up money, small business owners typically first use their savings, and then appeal to their friends and family. Next, they go to banks. If they get big enough and have certain ambitions and contacts, they can get venture capital funding or private equity funding, which is what Paul was waiting on.

These sources of capital are all enhanced if you are affluent and well connected. Do your friends and family have extra money to invest in your business? Do you know anyone you can talk to at a bank? What about impressing people in the venture capital world? A lot of people with good ideas are shut out.

Enter the Internet. Raising money got a lot easier.

The Power of Reward Sites

With reward sites, startups with good ideas raise money in exchange for rewards.

Sesame, which opens doors remotely from smartphones, raised over $1.4 million on Kickstarter.com. The reward here was a chance to order the device.

Then there is Lammily. Barbie s realistically proportioned cousin, whose designer raised almost $500,000 through Tilt.com. The reward for funding Lammily was the chance to pre-order the doll, and sticker packs with stretch marks, cellulite, freckles, and boo-boos.

The reward sites show that companies can raise large amounts of money through small contributions from a large number of people. Research suggests that Kickstarter.com reduces company funding gender bias by an order of magnitude and reduces geographic bias as well. Reward sites cater to consumers who love new products and want to support new ideas.

You may get first dibs on a cool new doll, but sending money to a reward site isn t investing.

The Risks of Private Equity

Traditionally, to get private equity funding, you have to sell to accredited investors the richest 1% of the population, roughly speaking.

Accredited investor regulations were set up in in the wake of the 1929 crash, when a lot of people got ripped off because they invested in dubious enterprises. The idea was that people with a high level of wealth are sophisticated enough to understand investment risk. Unfortunately, this leaves the Davids of the world investors who are sophisticated but wealthy shut out of these types of investments.

Private equity placements are not always a great deal. When I ve looked into them for clients, I ve concluded they are expensive, risky, and difficult to get out of, even if you die. The middlemen who offer these and the advisers who sell these seem to be the ones most likely to make money. The best deals I ve looked at weren t hawked by sales people or investment advisers, but came through clients friends and family.

The rise of Internet portals set up to connect small companies with accredited investors has the potential to cut down on intermediary costs. Still, the sector remains small.

In 2012, President Obama signed the JOBS act, which directed the Securities and Exchange Commission to devise rules opening up small business investing to non-accredited investors.

Some organizations didn t wait for the SEC to issue the rules. Instead, they dusted off exemptions in the securities legislation that most of us have ignored for 80 years.

States Get Into the Act

Some states have picked up on crowdfunding to boost their economies. Terms vary, but generally investors are subject to investment limits and companies are subject to a cap on raising money. Each individual, for example, might be limited to investing $10,000; each company might be limited to raising $1 million. Both investor and company are generally required to reside in the state.

This is music to ears of people who want to invest locally. The first successful offering using this type of exemption was in Georgia in 2013, where Bohemian Guitars raised approximately $130,000 through SparkMarket.com.

Village Power is another example of raising money using an exemption. This intermediary helps organizations set up and fund solar power projects. Village Power coaches their community partners to use an exemption in the SEC rules, which allows for up to 35 local, non-accredited investors.

New Rules Open Doors

New rules issued March 25 by the SEC removed a lot of the barriers for companies raising money and for non-accredited investors.

Companies will be able to raise up to $50 million. Non-accredited investors are welcome to invest, sometimes with limits 10% of their net worth, say, or 10% of their net income.

Although Kickstarter has said that it won t sell securities, other fundraising portals, such as Indiegogo. are looking into it.

And if all goes well, Paul, David, and I can start looking for the new opportunities in June of 2015.

Bridget Sullivan Mermel helps clients throughout the country with her comprehensive fee-only financial planning firm based in Chicago. She s the author of the upcoming book More Money, More Meaning. Both a certified public accountant and a certified financial planner, she specializes in helping clients lower their tax burden with tax-smart investing.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms Conditions. Powered and implemented by Interactive Data Managed Solutions

2016 Time Inc. All rights reserved. Part of the Fortune.com Sites. Powered by WordPress.com VIP

YOU BROKE MONEY.COM!

Dear MONEY Reader,

As a regular visitor to MONEY.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.


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E-Business (e Business) – Definitions and Ways to Create it Better #business #magazines


#e business

#

e-Business

There are many definitions of e-business, for example we can defines e-business as any net business activity that transforms internal and external relationships to create value and exploit market opportunities driven by new rules of the connected economy. actually the word e means electronic so it means business via electronic channels as website, social networks and emails. Therefore e-commerce is result of e business.

e-Business Definition

First of all, look at the word e-business, it includes from two words 1- e 2- business so we can define it electronic business however, it is more than an absolute state of a company and it targets the market opportunities of conducting business under new electronic channels. which revolve around the Internet.

e-business communications in markets

e Business Range

This is an acknowledgement that e business comes in many forms and can be implemented to a very small or a large degree. It is also an acknowledgement that the Internet is an essential component of an e-business strategy. Laudon and Laudon s (2002) definition of e-business, as the use of the Internet and other digital technology for organizational communication, coordination and the management of the firm, encompasses these different adaptations. In the broadest possible terms, however, e-business is an electronic way of doing business. The fact that the value proposition of e-business includes the creation of new market opportunities through electronic channels, should not be ignored as these electronically channeled market opportunities enable companies to lower transaction costs, reduce delivery times, improve customer services, and add convenience.

This site is concerned with the implementation of e-business in the construction industry. In this context, e-business is defined broadly as the conduct of construction business by electronic means.

This fits with broad definitions of the term e-commerce exemplified by the definitions below:

  • The Organization for Economic Cooperation and Development (OECD): The electronic exchange of information that support and govern commercial activities including organizational management, commercial management, commercial negotiations and contracts, legal and regulatory frameworks, financial settlement arrangements and taxation (OECD,1999).
  • Learnthat. e-Commerce is not just about buying and selling online, but also includes all forms of business activities that are conducted over the Internet (e.g. the business-to-business flow of information between companies or within a company, communication between businesses, online advertising, etc.).
  • Kalakota and Whinston: e-Commerce at its grass root level can be described as an electronic method of doing business, typically over the Internet. Broadly defined, however, eCommerce is a modern business methodology that addresses the needs of organizations, merchants and consumers to cut costs while improving the quality of goods and services, and increasing the speed of service delivery .

Thus, the term, e-business, as used in this site should not be considered synonymous with narrow definitions of e-commerce as the process of buying and selling goods and services online.

Post navigation


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New Ways to Invest in Small Businesses #busy


#small business investment

#

New Ways to Invest in Small Businesses

When nonprofessional investors are able to put money into small businesses, everyone can benefit.

I met with Paul on Tuesday. He is the CFO of a business start-up. He s not sure if the next phase of his company s financing is going to go through. Although he believes in the business model and the mission of the company, some days he thinks he won t have a job in three weeks.

I met with David on Wednesday. While he s a great saver and earns a decent buck, he isn t wealthy. He wants to invest in small companies so much that we ve set up a fun money account, which is 10% of his otherwise well-diversified, passively managed portfolio. Fun money is specifically set aside so that he can make individual investments he believes in.

Because of the way small business investing is structured in this country, the likelihood of Paul and David connecting has been infinitesimally small.

This drives me mad.

It s not just these two who are missing out. Because small companies drive job and economic growth, the economy of the country loses when Paul and David don t connect. And because the current system of funding is biased, some small businesses are a lot less likely to get funding despite their worthy ideas.

Recent developments could change all this.

To raise their initial start up money, small business owners typically first use their savings, and then appeal to their friends and family. Next, they go to banks. If they get big enough and have certain ambitions and contacts, they can get venture capital funding or private equity funding, which is what Paul was waiting on.

These sources of capital are all enhanced if you are affluent and well connected. Do your friends and family have extra money to invest in your business? Do you know anyone you can talk to at a bank? What about impressing people in the venture capital world? A lot of people with good ideas are shut out.

Enter the Internet. Raising money got a lot easier.

The Power of Reward Sites

With reward sites, startups with good ideas raise money in exchange for rewards.

Sesame, which opens doors remotely from smartphones, raised over $1.4 million on Kickstarter.com. The reward here was a chance to order the device.

Then there is Lammily. Barbie s realistically proportioned cousin, whose designer raised almost $500,000 through Tilt.com. The reward for funding Lammily was the chance to pre-order the doll, and sticker packs with stretch marks, cellulite, freckles, and boo-boos.

The reward sites show that companies can raise large amounts of money through small contributions from a large number of people. Research suggests that Kickstarter.com reduces company funding gender bias by an order of magnitude and reduces geographic bias as well. Reward sites cater to consumers who love new products and want to support new ideas.

You may get first dibs on a cool new doll, but sending money to a reward site isn t investing.

The Risks of Private Equity

Traditionally, to get private equity funding, you have to sell to accredited investors the richest 1% of the population, roughly speaking.

Accredited investor regulations were set up in in the wake of the 1929 crash, when a lot of people got ripped off because they invested in dubious enterprises. The idea was that people with a high level of wealth are sophisticated enough to understand investment risk. Unfortunately, this leaves the Davids of the world investors who are sophisticated but wealthy shut out of these types of investments.

Private equity placements are not always a great deal. When I ve looked into them for clients, I ve concluded they are expensive, risky, and difficult to get out of, even if you die. The middlemen who offer these and the advisers who sell these seem to be the ones most likely to make money. The best deals I ve looked at weren t hawked by sales people or investment advisers, but came through clients friends and family.

The rise of Internet portals set up to connect small companies with accredited investors has the potential to cut down on intermediary costs. Still, the sector remains small.

In 2012, President Obama signed the JOBS act, which directed the Securities and Exchange Commission to devise rules opening up small business investing to non-accredited investors.

Some organizations didn t wait for the SEC to issue the rules. Instead, they dusted off exemptions in the securities legislation that most of us have ignored for 80 years.

States Get Into the Act

Some states have picked up on crowdfunding to boost their economies. Terms vary, but generally investors are subject to investment limits and companies are subject to a cap on raising money. Each individual, for example, might be limited to investing $10,000; each company might be limited to raising $1 million. Both investor and company are generally required to reside in the state.

This is music to ears of people who want to invest locally. The first successful offering using this type of exemption was in Georgia in 2013, where Bohemian Guitars raised approximately $130,000 through SparkMarket.com.

Village Power is another example of raising money using an exemption. This intermediary helps organizations set up and fund solar power projects. Village Power coaches their community partners to use an exemption in the SEC rules, which allows for up to 35 local, non-accredited investors.

New Rules Open Doors

New rules issued March 25 by the SEC removed a lot of the barriers for companies raising money and for non-accredited investors.

Companies will be able to raise up to $50 million. Non-accredited investors are welcome to invest, sometimes with limits 10% of their net worth, say, or 10% of their net income.

Although Kickstarter has said that it won t sell securities, other fundraising portals, such as Indiegogo. are looking into it.

And if all goes well, Paul, David, and I can start looking for the new opportunities in June of 2015.

Bridget Sullivan Mermel helps clients throughout the country with her comprehensive fee-only financial planning firm based in Chicago. She s the author of the upcoming book More Money, More Meaning. Both a certified public accountant and a certified financial planner, she specializes in helping clients lower their tax burden with tax-smart investing.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms Conditions. Powered and implemented by Interactive Data Managed Solutions

2016 Time Inc. All rights reserved. Part of the Fortune.com Sites. Powered by WordPress.com VIP

YOU BROKE MONEY.COM!

Dear MONEY Reader,

As a regular visitor to MONEY.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.


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5 Ways To Improve Your Business Language Skills #find #a #business


#business communication skills

#

5 Ways to Improve Your Business Language Skills Quickly

Business language skills are critical needs in this modern era of globalization and cut-throat competition.

An employee that has competency in business language skills is likely to be able to climb up the career ladder with ease. And that applies to businesses as a whole, too: a recent study conducted by Bersin and Associates reveals that organizations that are able to communicate their strategies in a clear and precise manner are 113 times more likely to achieve higher levels of profitability and efficiency.

A similar study conducted by Global English reveals that 97% of employees surveyed believe that poor communication as a result of inadequate business language skills can create misunderstanding.

A staggering 83% of employees report that poor business language skills have resulted in a negative impact on sales, profitability and efficiency of operations in their organizations.

It is therefore imperative that anyone who wants to succeed in business, managers and workers alike, focuses on improving business language skills.

Gaining competency over this particular skill will allow you to communicate with your peers, subordinates, supervisors, and clients easily and clearly, and this will bring an increase in productivity that will ultimately result in higher profitability.

Here are five simple ways that will allow you to improve your business language skills quickly:

1. Increase Your Vocabulary

Improving vocabulary is key in mastering the specialized words used in business language.

You can easily improve your vocabulary through training software that offers a comprehensive range of exercises. Learning commonly-used business idioms and abbreviations can also enhance your vocabulary.

Furthermore, you can do research on the Internet in order to find the terminology used in the specific field that you are currently employed in. It is important that you adopt an inquisitive approach towards learning, and find the meaning of any business word that you are currently unfamiliar with. A business dictionary can prove to be particularly helpful, since you’ll be able to find the complete meanings for new terms and their relevant usage within business communication.

2. Read Business-Related Material

You can significantly enhance your vocabulary by reading a wide variety of material related to your field or business.

Reading business information and current updates will not only allow you to remain abreast with the recent changes in the business environment but also allow you to keep up with any changes in terminology. This knowledge can prove to be essential when you are communicating with third parties or working on customer contracts.

3. Play Games

You can even learn business language by playing games like crosswords and word search games.

These games can allow you to enhance your business vocabulary while ensuring that the learning process is fun and engaging. Business-themed language games include crosswords based on financial terms and important concepts, or word search games using terminology from banking or industry. You can use free word-search puzzle generators to create your own games, if you can’t find one specific to your field.

4. Watch Business-Oriented Programs

Watching programs that focus on business is an excellent way to improve language skills, because the people in those programs will be using key terms frequently and correctly.

These programs are often hosted by experts in the field and therefore can prove to be an important source of valuable information and knowledge as well as vocabulary terms. Business terminology is naturally used on these programs and merely watching them attentively can help you grasp terms that are part of business communications.

Listening to or watching these programs will not only allow you to become familiar with new words but also learn their correct pronunciation and usage.

Simple knowledge of business terminology cannot completely eliminate the chance of misunderstanding in organizations; rather, an employee must be able to correctly use the terms so that the underlying message is effectively communicated to the second party. Watching these programs will allow you to understand the current business scenario while also becoming familiar with a range of words and their proper uses.

5. Practice

Learning new business terminology will not impact your communication skills until and unless these terms are used correctly in your the daily communication.

You must try to use as many relevant words as possible during your conversations with colleagues and peers. Furthermore, recently learned business terminology can and should be incorporated into the presentations you give, so that you are able to gain confidence in your ability to use the terminology.

Finally, you can practice your business language skills by writing business letters and memos.

An individual working in an organization is likely to need to communicate with stakeholders and peers through the medium of memos and letters. However, it must be remembered that letters and memos need to be to the point and precise. Your business language skills are critical during this point, because short sentences must convey your instructions, term, or requests. It is important to be familiar with the general writing pattern found in letter formats used in your industry. Use a formal tone where appropriate, and make sure the language you use helps to clearly convey the information.

It’s critical to have these language skills if you want to have a successful career.

As the study reports highlight, 30% of employers believe that new university graduates do not have the necessary command of basic English, much less the terms and concepts used in a specific field.

The success of a business lies in the capabilities and competencies of its employees and improving your business language skills can help you become a vital asset for your organization.


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10 Ways to Identify a Great Business Idea #top #entrepreneurs


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10 Ways to Know If You Have a Great Business Idea

Good Ideas

Ready to take on the world of entrepreneurship? In order to find startup success, you need a great business idea. But a winning business idea is more than just something you’re excited about or good at — you have to make sure your idea is actually viable.

Business News Daily asked experts how you can tell if your business idea is poised for success. Here are 10 questions to ask yourself before pursuing your business idea.

Does it solve a problem?

Entrepreneur and co-founder of the Web design school The Starter League Mike McGee thinks the best business ideas are those that solve a problem in some way.

If there is a problem that affects you, your friends, family, co-workers, etc. then the chances are high that it affects people you don t know as well, McGee said.

Will people will pay for it?

It s paying customers who validate an idea and determine which ones have the greatest chance for success, said Wil Schroter, co-founder and CEO of Fundable .

An idea is just an idea until you have a paying customer attached to it, Schroter said. Anyone can discredit a simple idea, but no one can discredit paying customers.

What’s your price point?

Credit: Profit Growth Image via Shutterstock

Charlie Harary, founder and partner of investment firm H3 Co., said that while there are many ways to solve problems, great business ideas do it in a way that is less expensive than what the market will endure.

Once you have determined that you are solving a legitimate problem in a scalable way, you need to determine not only the value that it delivers to the world, but what people would pay for that value, Harary said. Once you determine the price, then you can assess if your solution is businessworthy or not.

Is there a sizable niche market for it?

Without a large enough market, your business idea may never get off the ground. Ruben Soto, CEO of shapewear company Hourglass Angel. said your business should cater to a strong niche market.

“Start by focusing on a niche market you know that can be served better,” Soto said. “Make sure the market is large enough and that you can serve those customers better than the alternative. Large companies won’t focus on niche markets, so there is room to compete and exceed customer expectations.”

Are you passionate enough about it?

Credit: Andy Dean Photography/Shutterstock

Your business will likely take up all of your time, so make sure you’re passionate enough about it to make it successful.

“Since starting a business requires an inordinate amount of time, energy and patience, ideally, the idea will be one that you are passionate about, as well as one that you have skills or experience [in],” said Melissa Bradley, executive-in-residence and director of entrepreneurship and innovation at the Kogod School of Business at American University .

Have you tested your idea?

Credit: Michael R Ross/Shutterstock

You won’t know if your business is viable until you test it on strangers.

“Test it not just with friends who will be too polite to tell the truth, but with honest people who would make up your ideal target audience, and then listen to the feedback,” said Lisa McCartney, chief “PLYTer” at educational math board game company PLYT. “

“If your target sample is saying [your idea] is fantastic and [asking] where can they get it, you know that you’re onto something, but if they are less than enthusiastic, it’s probably not as good an idea as you thought.”

Are you open to advice?

If you’re not open to changing or adapting your idea to fit what your customers will want, your business idea might not be worth pursuing.

“Success happens when you are willing to listen and consider others’ advice,” said Angie Yasulitis, CEO and managing partner at YaZo Marketing and Business Development Strategies. “Most good ideas take some tweaking to get to market. Being closed-minded is a business killer.”

How will you market your business?

Many entrepreneurs think about the problems their business will solve but not about how they intend to market their business to their target customers. Jesse Lipson, corporate vice president and general manager at cloud company Citrix Cloud Services. said that your marketing strategy can determine if your business idea is a good one.

“If you have a solid go-to market strategy and a decent product, you’ll probably be successful,” Lipson said. “But if you have a great product without any idea how to reach your potential customers, then it’s going to be really tough to make it successful. Thinking through that as early as possible is really key.”

Are you being realistic about your goals?

As excited as you may be about a new business idea, it’s important to stay grounded and be realistic about it. Thomas J. Gravina chairman, co-founder and CEO of cloud services company Evolve IP said you shouldn’t have a “Field of Dreams” mentality when starting your business.

“Just because you have a vision and decide to build it does not mean the rest will follow,” Gravina said. “While you may have an idea that is original, revolutionary or ahead of its time, there should be a real, solid market opportunity to ensure it is successful. Any new business case or new endeavor has to have a viable market that you believe you can sell now not theoretically or on the premise that there is a future for this market.”

Can you explain your idea in the simplest terms?

Your business may solve a complicated problem, but you should be able to explain it in simple terms so that anyone can understand it, said Kris Duggan, CEO of goal management company BetterWorks. Duggan suggested using what he calls “the grandma test.”

“When you typically hear someone pitch their idea, it’s usually chock-full of important-sounding jargon that rarely makes sense,” Duggan said. “When you think about your new business idea, ask yourself, ‘Can it pass the grandma test?’ In other words, would your grandma understand what you do? Perhaps your business is solving a complicated problem, but early on, come up with a way to explain it that makes sense to the masses.”

Updated Jan. 13, 2016. Business News Daily Senior Writer Chad Brooks also contributed to this story.

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E-Business (e Business) – Definitions and Ways to Create it Better #business #process #management


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e-Business

There are many definitions of e-business, for example we can defines e-business as any net business activity that transforms internal and external relationships to create value and exploit market opportunities driven by new rules of the connected economy. actually the word e means electronic so it means business via electronic channels as website, social networks and emails. Therefore e-commerce is result of e business.

e-Business Definition

First of all, look at the word e-business, it includes from two words 1- e 2- business so we can define it electronic business however, it is more than an absolute state of a company and it targets the market opportunities of conducting business under new electronic channels. which revolve around the Internet.

e-business communications in markets

e Business Range

This is an acknowledgement that e business comes in many forms and can be implemented to a very small or a large degree. It is also an acknowledgement that the Internet is an essential component of an e-business strategy. Laudon and Laudon s (2002) definition of e-business, as the use of the Internet and other digital technology for organizational communication, coordination and the management of the firm, encompasses these different adaptations. In the broadest possible terms, however, e-business is an electronic way of doing business. The fact that the value proposition of e-business includes the creation of new market opportunities through electronic channels, should not be ignored as these electronically channeled market opportunities enable companies to lower transaction costs, reduce delivery times, improve customer services, and add convenience.

This site is concerned with the implementation of e-business in the construction industry. In this context, e-business is defined broadly as the conduct of construction business by electronic means.

This fits with broad definitions of the term e-commerce exemplified by the definitions below:

  • The Organization for Economic Cooperation and Development (OECD): The electronic exchange of information that support and govern commercial activities including organizational management, commercial management, commercial negotiations and contracts, legal and regulatory frameworks, financial settlement arrangements and taxation (OECD,1999).
  • Learnthat. e-Commerce is not just about buying and selling online, but also includes all forms of business activities that are conducted over the Internet (e.g. the business-to-business flow of information between companies or within a company, communication between businesses, online advertising, etc.).
  • Kalakota and Whinston: e-Commerce at its grass root level can be described as an electronic method of doing business, typically over the Internet. Broadly defined, however, eCommerce is a modern business methodology that addresses the needs of organizations, merchants and consumers to cut costs while improving the quality of goods and services, and increasing the speed of service delivery .

Thus, the term, e-business, as used in this site should not be considered synonymous with narrow definitions of e-commerce as the process of buying and selling goods and services online.

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4 Ways a Small Business Can Scale to Profitability #business #management #degree


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4 Ways a Small Business Can Scale to Profitability

Downfalls like not being a profitable venture, startups shutting their doors or even bankruptcy are often caused by a lack of knowledge or a willing ignorance amongst small-business owners.

If the owners really knew what they were doing wrong, they might have been able to fix the problem, entrepreneur and business speaker Jay Goltz told The New York Times . Often, it s simply a matter of denial or of not knowing what you don t know.

Don t fall into the trap. Armed with the following knowledge and know-how, you have a fighting chance of making it as a profitable business that continues to scale for years to come.

1. Prove your expertise. To get customers to trust you (and pay for your products or services), you have to prove you re an expert in your industry.

You can accomplish this by posting blogs, sending out newsletters, participating in interviews, publishing content through noteworthy blogs or publications and making informative how-to and instruction videos that relate to your business.

You cannot buy trust at any price. But slowly, over time, you can build it for free, business advisor Jeffrey Gitomer told Copyblogger .

2. Take calculated risks. All entrepreneurs are risk-takers. They kind of have to be, as it is a huge leap of faith to start a business. But what makes one entrepreneur succeed, where another will fail has to do with if a person makes calculated or reckless risks.

Look at the costs and benefits of every decision and figure out the worst-case scenario. Have back-up plans in place and rely on trusted advisors like your accountants, bank, marketing consultants, lawyers and insurance agents.

Carefully plan out your course of action and make it a collaborative effort amongst you and your employees. That way, if failure does occur, you have people there to support you and assist you in deciding the next move and risk you should take. Plus, by taking these more conservative risks, you are less likely to make a mistake that could have detrimental ramifications — ones that could create financial situations that are hard to climb out of.

3. Develop a cash-flow strategy. Having a steady flow of cash is critical when you have a small business. You need to pay the bills and your employees, as well as purchase materials to scale your services or build your products and more. You also need to make a list of one-time expenses and ongoing expenses and figure out how much money you ll need to operate on a day-to-day basis.

One great tool is SCORE s break-even chart, which allows you to track your profits and can help you see how to increase them. To prepare for slow times of the year, you should save at least three to six months worth of cash to keep your operations going.

4. Appreciate your employees. When you hire employees, make sure that they re actually passionate about the industry you serve. If an interviewee is enthusiastic, does his or her research about your business and asks engaging questions, then he or she is likely to be a good candidate for a position and could provide amazing insights into growing your company.

Once you hire your rock-star team, treat employees as equals and trust them. Show that you appreciate their efforts by encouraging new ideas and collaboration. You can do this by simply being available to them and being positive when they have suggestions. If everyone is on the same page and feels like they have a say, the business is more likely to thrive.

Small business success can be achieved by thinking ahead and planning out your next move. It s a challenge to run a small business, but with the right preparation, you can come out on top.


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