Tag: tools

The BIG list of today – s marketing channels – Smart Insights #best #online


Free Digital Planning Templates

The BIG list of today s marketing channels

120+ content delivery and marketing channels that marketers need to manage today

The current focus on multichannel and omnichannel strategies. highlights the need to prioritise investment on the relevant marketing channels for a company. It’s not practical for most to manage all channels and certainly you need to prioritise resources on the channels which will give the best returns. Should you focus on digital marketing channels? Or can offline channels still deliver good ROI? To help the process of channel review and selection, I have developed this list as a starting point for a comprehensive view on all current channels available to organisations.

List of all marketing, service, delivery and transactional channels

Here is my initial list of channels, you can see I have categorised each channel. Please review the channel list and let me know if key channels are missing. I’m hoping this will be a comprehensive list that can be used for strategic review, so I have provided it as a Google Docs spreadsheet list of all channels as a the list to be complete and updated regularly. Please let me know what you think!

View the Google Docs Spreadsheet: List of all channels (commenting enabled)

How to select the right channels?

With so many marketing channels; so little time the idea of using such a list is to:

  • Review performance of channels currently used
  • Score other potential channels for market fit and potential returns
  • Select new mix of channels for managing

Deciding which channels to use for what purposes is a critical element of business strategy regardless of whether you’re an Marketer in a B2B or B2C firm. Get it right and you can reap the rewards of reaching and retaining your customers. Get it wrong and you could spend a lot time and money trying to either persuade customers to shift channels or chasing a market that isn’t there.

Tealeaf researched consumer channel choice in a typical purchase journey. As you’ll see there is a large gap between the channel leaders and the lagards. However this gap may well have closed since the research was carried out back in 2012:

Channel choice by consumers for research and purchase

Customer research and journey mapping is key to identify which marketing channels to pursue. However what is critical is that you build up a set of core services (CRM, order management and product offers) that all of your channels can consume. Having these core services available will allow your business to quickly roll out services on emerging marketing channels.

Multichannel and omnichannel definitions

Based on the commonly used definitions; multichannel is considered the use of more than one channel for transaction or delivery. Often one channel is digital and the other physical (stores and an ecommerce website). Omnichannel is defined as the use of all channels available for service, distribution and transaction within a unified experience.

Given the breadth of channel availability for marketing, it is not necessary to distinguish multichannel and omnichannel.

How do you choose relevant marketing channels?

Please do review the channel list and let me know if any channel is missing. I want the list to be complete and updated regularly.

Also, how does your firm select relevant channels to invest in? Do you go after everything or have you taken a conservative approach? Let me know in the comments.

By David Sealey

David is a regular contributor to Smart Insights and other blogs. He typically writes about strategy, innovation and optimisation in digital marketing. David is currently Head of Digital Consulting at CACI. You can read more of David’s work at Storm81 .

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Conduct Online Surveys using Opinio, customer service tools.#Customer #service #tools


customer service tools

Design, publish, and manage all your surveys using one of the markets most powerful survey software.

  • Construct and publish your surveys in minutes
  • 100% web based, you only need your web browser
  • Increase response rates using automatic email reminders
  • Installed and hosted solutions available


  • Customer feedback
  • Employee satisfaction
  • Service evaluations
  • Product evaluations
  • Market research
  • Medical research
  • Course evaluations
  • Thesis research
  • Research classes
  • Online tests
  • Event invitations
  • Helpdesk evaluations


Following an extensive market scan, Opinio, from ObjectPlanet was selected. Opino far outweighed its competitors and was the obvious choice for Deakin. Overall Opinio is an excellent on-line survey system, with ObjectPlanet providing quality and timely support [read more. ]

– Helen Jacob, Manager, Evaluation and Surveys, Deakin University


Integrate Opinio with your existing information systems, extend it with customized functionality, and brand your surveys.

  • LDAP plugin modules available
  • Custom plugin development available
  • Extensive plugin API for customization
  • Company branding of survey forms


With over 250 members conducting hundreds of surveys over a span of more than two years, there is no question that Opinio has rapidly become an extremely popular service at Dalhousie University [read more. ]

– Poh Chua, Data Management Consultant, Information Technology Services, Dalhousie University


You can inspect the results of your survey as soon as responses start coming in.

  • Real-time reporting and data inspection
  • Drill down in reports to reveal details
  • Export to Excel or SPSS for further analysis


Not only have we seen an increase in response rate, the time for survey administration is significantly reduced and the data obtained from Opinio is clean and coded [read more. ]

– Gary Doucette, Manager of Management Information Systems, St. Francis Xavier University

Please note that the login information is sent to your email address.

Did you type in your correct email address?

Opinio supports multiple users, multilingual surveys, survey collaboration, powerful features such as skip logic and piping, and a highly scalable architecture so it will cover the survey needs for everyone in your organization.

Mobile Surveys

Conduct mobile surveys and interviews using Opinio and your iPhone Customer service tools

The Survey Future

Opinio How-To Guides

See Product Video

Survey Samples

Hosted or installed?

Easy survey creation

Customizable survey forms

Small needs or large needs?

Complete set of tools

Opinio comes with a complete set of survey tools for all your needs. Customer service tools

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25 Best Business Software Tools and Web Services #catchy #business #names

#business software


25 Best Business Software Tools and Web Services

Anyone who says their business “runs itself” probably owes a great debt of gratitude to a small army of software applications and Web services that tirelessly feeds the machine from behind the scenes. From creating and storing documents and staying on top of e-mail to keeping the books and getting teams working together, it takes a lot of code to run a business, or at least to run it well. But setting up your company isn’t as easy as just fishing apps out of a barrel. You want the best you can get, and at a price that isn’t through the roof.

With capability and frugality firmly in mind, we rounded up 25 of our favorite software tools and Web services that we deem the best for powering small and medium-size businesses. Of course, not every business needs every type of program or service, but if your small business could use some help in any of the categories below, our list will give you a pretty good shot at picking a winner.

Accounting Software

The flowchart-based accounting of QuickBooks is as close to a standard in financial management as the small-business world has, and it’s arguably the easiest way for nonprofessionals to transfer their books from the filing cabinet to the computer, where they belong. Most actions, from cutting a check to billing a client, are just a click or two away from the start screen. ($200)

Backup and Recovery

You can (and should) regularly back up files to an external hard drive or NAS (network-attached storage) de­­vice in your office–but what if the whole place goes up in smoke? Hedge your bet with an online backup service like Mozy, which automatically archives whatever you’d like across the Internet, safe and sound. Just select what you want backed up, and Mozy does the rest, either in bulk while you sleep, or in real time, as files are changed. ($5 per month for unlimited service)

Blogging Tool

If your business still doesn’t have a blog–one of the best ways around to provide up-to-date company and product news–you’re only about three years behind the curve. Hey, it’s not too late to catch up: WordPress installs in minutes (it even offers a free, hosted option on WordPress.com), and the platform is dazzlingly easy to use (the site’s home page carries an ad for WordPress for Dummies. but we doubt you’ll need to crack that volume). WordPress so simple, your team will be begging to contribute to the blog instead of whining that it’s too laborious. (free)


Mozilla’s Thunderbird (our e-mail pick; see that category below) lacks a calendar, so most business users rely on the equally free Sunbird for scheduling. It’s a very straightforward application, with day, week, and month views, and even a publishing feature to enable sending your calendar to a Web site, should you wish to make it public. Get the Lightning plug-in to integrate Sunbird directly with Thunderbird. (free)


With Vyew, anyone can host an Internet session that lets scattered colleagues work together on a project in real time. This Web conferencing platform gives you a very simple whiteboard where you can upload documents for discussion, share your desktop, or create designs from scratch. You don’t even have to register to use Vyew, but if you do, you get access to VoIP and other audio services. (free for up to 20 live participants; additional services extra)

Collaboration/Office Suite

If your team members all have Google accounts (and why wouldn’t they?), sharing files and collaborating on them simultaneously and in real-time is a snap with Google Docs. A word processor and spreadsheet are your only choices–no free-form whiteboarding here–but the service is free and easy as pie to operate. Upgrading to the Premier Edition brings extra space (a 25GB limit versus 7GB for free) and a conference-room scheduling system. (Standard Edition is free)


Customer relationship management isn’t just for the Fortune 500. Even one-person shops can benefit from a more ordered approach to managing the sales process, tracking leads, and ensuring that follow-ups are done in a timely fashion. Salesforce.com requires some training and patience due to its vastness, but its exhaustive feature set and affordable pricing options make it a business must-have. ($8.25 to $250 per user per month)

25 Best Business Software Tools and Web.

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Crossroads in the Boston Business Journal – Giving Kids the Tools to Succeed #quick

#boston business journal


Crossroads in the Boston Business Journal – Giving Kids the Tools to Succeed

On Friday, April 24, the Boston Business Journal featured some thoughts from Crossroads President Deb Samuels about what young people truly need to succeed. Thank you to the BBJ for helping us spread the word and ensure all young people have what they need to succeed and thrive.

Premium Content

ViewPoint: Giving underprivileged kids the tools to succeed

Apr 24, 2015, 6:00am EDT

A recent story on NPR s This American Life described the disparities that often derail the dreams of students from underserved communities. As reported, exposure to new places, ideas and experiences can often inspire low-income kids to think of secondary education as an opportunity within their grasp. But it takes much more than standard campus tours to help these students get to and flourish at college.

The ability to perform in an academically rigorous environment, while important, does not guarantee success. To help get and keep students with limited resources on the college track requires communication, social and critical thinking skills. Engaged, motivated students feel connected. These kids must believe that they belong at college, that they deserve to be there, and that they possess the tools to thrive, not just survive.

In order to succeed at college, at-risk kids, who may have faced homelessness, financial instability, physical abuse or emotional upheaval in their young lives, must experience trusting relationships with both peers and adults outside of their families. Here in Massachusetts, there are a number of agencies that help guide, motivate and encourage at-risk urban youth to pursue a college degree. My organization, Crossroads for Kids, and those we partner with such as Bottom Line and uAspire, offer a wide range of essential services, from tutoring and leadership development to help managing looming deadlines and navigating mountains of paperwork including applications and financial aid forms which can be overwhelming, especially for the uninitiated. We simply help demystify the often complex selection and admissions process for first generation college students and their families. With much needed support and exposure to the world of possibilities within and beyond their communities, kids get the encouragement they need, one-on-one and in small group settings, that can help level the playing field.

Deb Samuels is executive director for Crossroads for Kids.

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Coming Soon: New Instagram Business Tools – Instagram for Business #international #business #jobs

#business profiles


Welcome to the Instagram for Business blog. See how businesses of all sizes around the world are inspiring people with their stories, and get the latest news from Instagram HQ.

Instagram is a place where people can turn their passions into livelihoods. For instance, handmade accessory business JACKSON AND HYDE started an account a year and a half ago to raise awareness of its wares. Instagram has been critical for brand exposure, dialogue with new and potential customers and being discovered by partners and retailers, Genevieve Monroe, the CEO and co-Founder tells us. And other companies, like eCommerce business Caeden. are taking advantage of Instagram advertising to expand beyond their current following and find new customers.

With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear stand out, get insights and find new customers.

First, businesses want the ability to stand out on Instagram. Many companies, including a furniture store in San Francisco, shared that it would be easier for customers to email questions because comments are hard to track and take time to sift through. Second, businesses want a simple way to get insights. A retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. And third, businesses want to reach even more customers. A do-it-yourself craft shop in New York City mentioned it s always looking for quick ways to fill seats in class.

With these insights in mind, we set out to make Instagram work even better for businesses. So today, we re excited to unveil our new Instagram Business Tools.

Business profiles are a free feature for accounts wanting to be recognized as a business on Instagram. With a business profile, businesses can choose how they want their customers to get in touch with them: call, text or email with a tap of the contact button as well as get directions. Business profiles also unlock access to insights and the ability to promote.

Insights on Instagram give businesses actionable information about who their followers are and which posts resonate better than others all from within the mobile app. By learning more about the behavior and demographics of your audience, you can create more relevant and timely content.

The ability to promote lets you turn well-performing posts into ads right within the app helping you connect with even more customers. Simply pick a post you ve already shared on Instagram and add a button encouraging people to take action. You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any length of time you choose.

With these new business tools on Instagram, the furniture store in San Francisco can receive emails from customers saving valuable time responding. The retailer in Austin can better understand its audience, tailor its content and refine its marketing strategy even beyond digital. And the do-it-yourself craft shop in New York City can quickly fill a seat, move a product or get people into its store with ads on mobile.

These business tools are just some of the ways we hope to make growing a business on Instagram that much easier. Business profiles, insights and the ability to promote will be rolling out in the US, Australia and New Zealand in the coming months, and will be available in all regions globally by the end of the year.

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12 Cool Web Tools for Small Business #running #a #small #business

#small business tools


Find Out Who is Visiting Your Website

Demandbase lets you know when those blue-chip customers are knocking at your virtual door. Its free real-time ticker analyzes your visitors’ IP addresses and compares them with information from sources such as Dun & Bradstreet and LexisNexis. With those data, Demandbase can tell you the names of the companies at which many of your visitors work. Click on a company name, and Demandbase will sell you the name and contact information for a lead at that company. Demandbase has been called the iTunes of CRM, and it’s almost as affordable: The average cost per lead is just $1.80.

Calendar, Meet Social Networking

LuckyCal aims to make it easier for you to meet up with friends or business contacts. The free Web tool, which launched in December, integrates your work and personal calendars with those of your employees, friends, and business associates (as long as they give you permission). The main benefit could be for road-weary sales teams; LuckyCal will scan your colleagues’ and clients’ Outlook calendars and Facebook profiles and e-mail you when they are in your area. LuckyCal plans to charge for an enterprise version that launches later this year.

Reduce Your Carbon Footprint

Three new software programs can help companies cut carbon emissions. Edison (verdiem.com/edison), CO2 Saver (co2saver.snap.com), and Carbon Control Software (carboncontrolsoftware.com) all use Windows power settings to reduce the energy consumed by computers while they are idle. All the programs provide information on how much carbon you have saved, and Edison estimates how much money you have saved as well. The personal versions of the programs are free. Carbon Control Software’s business version costs $10.50 and up per license per year and Verdiem, the maker of Edison, has a corporate version that sells for $20 per computer per year. It may be worth the price: Globally, IT infrastructure emits as much carbon as the aviation industry, according to research firm Gartner.

Ditch That Phone Tree

Fonolo.com has mapped out the automated customer service phone trees of 200 companies. Log on, click on the department you want to reach (reservations at American Airlines, for example), and Fonolo will make the call, navigate the system, and call you when it has reached your desired department. When we used it to call Citibank, it connected us with a rep in less than 20 seconds, compared with two minutes when calling directly. Fonolo has an iPhone app as well.

Save Money on Travel

When you cancel a flight, you are entitled to a refund of the taxes and fuel charges you paid — even on a nonrefundable ticket. For 25 euros ($32), MissRefund.com will get that money for you. The company has secured refunds as large as $262; the average is $101. If you don’t receive a refund, you don’t have to pay. Meawhile, Vayama.com is an airfare booking site focused on routes and destinations that aren’t generally available online, like Seattle to Denpasar, Bali. But it doesn’t always have the best prices, particularly on run-of-the-mill trips, so make sure to shop around. Airfarewatchdog.com scours listing sites such as Travelocity and Orbitz to find the best deals, even on small airlines like Allegiant. And Yapta.com will alert you when a good price appears on the flight you want. If the price falls after you have bought the ticket, Yapta will, for $15, try to get you a refund or credit for the difference.

Name Your Price for Coding Help

The world’s largest community of software developers and graphic designers is now ready to serve small companies. Since 2001, TopCoder has been holding coding and design competitions to help companies like ESPN develop new software tools, websites, and logos. Late last year, it launched TopCoder Direct, a do-it-yourself version that allows small and midsize companies to get in the game. Log in at topcoder.com/direct, describe what you want, and determine how much money you will award the first- and second-place finishers. When the submissions come in, you pick the best. A prototype for a simple website might cost $1,200.

Skype on Steroids

Chances are you have a cell phone, a work phone, a home phone, a couple of e-mail accounts, and maybe an instant-messaging program. With free software from VoxOx, you can keep them all in one place. Import contacts from all of your e-mail and IM accounts. Then, e-mail, IM, text, or call anyone you know, all through VoxOx. Every user gets a phone number, which shows up in the caller ID of the person receiving the call. If someone uses the number to call you, you can pick up at the computer or have the call forwarded to any phone. But there is one drawback: VoxOx gives users only two free hours of calls. Then, you can either pay a fee or get more free calls by watching ads.

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Online Stock Trading and Stock Trading Tools #business #development #jobs

#stock market websites


Scottrade Client Website for Online Trading

Scottrade received the highest numerical score in the J. D. Power 2016 Self-Directed Investor Satisfaction Study, based on 4,242 responses measuring 13 firms and the experiences and perceptions of investors who use self-directed investment firms, surveyed in January 2016. Your experiences may vary. Visit jdpower.com .

Authorized account login and access indicates customer’s consent to the Brokerage Account Agreement. Such consent is effective at all times when using this site.

Unauthorized access is prohibited.

Scottrade, Inc. and Scottrade Bank are separate but affiliated companies and are wholly owned subsidiaries of Scottrade Financial Services, Inc. Brokerage products and services offered by Scottrade, Inc. – Member FINRA and SIPC. Deposit products and services offered by Scottrade Bank, Member FDIC .

Brokerage products are not insured by the FDIC — are not deposits or other obligations of the bank and are not guaranteed by the bank — are subject to investment risks, including possible loss of the principal invested.

All investing involves risk. The value of your investment may fluctuate over time, and you may gain or lose money.

Online market and limit stock trades are just $7 for stocks priced $1 and above. Additional charges may apply for stocks priced under $1, mutual fund and option transactions. Detailed information on our fees can be found in the Explanation of Fees (PDF).

You must have $500 in equity in an Individual, Joint, Trust, IRA, Roth IRA, or SEP IRA account with Scottrade to be eligible for a Scottrade Bank® account. In this instance, equity is defined as Total Brokerage Account Value minus Recent Brokerage Deposits on Hold.

The performance data quoted represents past performance. Past performance does not guarantee future results. The research, tools and information provided will not include every security available to the public. Although the sources of the research tools provided on this website are believed to be reliable, Scottrade makes no warranty with respect to the contents, accuracy, completeness, timeliness, suitability or reliability of the information. Information on this website is for informational use only and should not be considered investment advice or recommendation to invest.

Scottrade does not charge setup, inactivity or annual maintenance fees. Applicable transaction fees still apply.

Scottrade does not provide tax advice. The material provided is for informational purposes only. Please consult your tax or legal advisor for questions concerning your personal tax or financial situation.

Any specific securities, or types of securities, used as examples are for demonstration purposes only. None of the information provided should be considered a recommendation or solicitation to invest in, or liquidate, a particular security or type of security.

Investors should consider the investment objectives, charges, expense, and unique risk profile of an exchange-traded fund (ETF) before investing. A prospectus contains this and other information about the fund and may be obtained online or by contacting Scottrade. The prospectus should be read carefully before investing.

Leveraged and inverse ETFs may not be suitable for all investors and may increase exposure to volatility through the use of leverage, short sales of securities, derivatives and other complex investment strategies. These funds’ performance will likely be significantly different than their benchmark over periods of more than one day, and their performance over time may in fact trend opposite of their benchmark. Investors should monitor these holdings, consistent with their strategies, as frequently as daily.

Investors should consider the investment objectives, risks, charges and expenses of a mutual fund before investing. A prospectus contains this and other information about the fund and may be obtained online or by contacting Scottrade. The prospectus should be read carefully before investing. No-transaction-fee (NTF) funds are subject to the terms and conditions of the NTF funds program. Scottrade is compensated by the funds participating in the NTF program through recordkeeping, shareholder or SEC 12b-1 fees.

Margin trading involves interest charges and risks, including the potential to lose more than deposited or the need to deposit additional collateral in a falling market. The Margin Disclosure Statement and Agreement (PDF) is available for download, or it is available at one of our branch offices. It contains information on our lending policies, interest charges, and the risks associated with margin accounts.

Options involve risk and are not suitable for all investors. Detailed information on our policies and the risks associated with options can be found in the Scottrade ® Options Application and Agreement. Brokerage Account Agreement. by downloading the Characteristics and Risks of Standardized Options and Supplements (PDF) from The Options Clearing Corporation, or by requesting a copy by contacting Scottrade. Supporting documentation for any claims will be supplied upon request. Consult with your tax advisor for information on how taxes may affect the outcome of these strategies. Keep in mind, profit will be reduced or loss worsened, as applicable, by the deduction of commissions and fees.

Market volatility, volume and system availability may impact account access and trade execution.

Keep in mind that while diversification may help spread risk, it does not assure a profit, or protect against loss, in a down market.

Scottrade®, the Scottrade® logo and all other trademarks, whether registered or unregistered, are the property of Scottrade, Inc. and its affiliates.

Hyperlinks to third-party websites contain information that may be of interest or use to the reader. Third-party websites, research and tools are from sources deemed reliable. Scottrade does not guarantee accuracy or completeness of the information and makes no assurances with respect to results to be obtained from their use.

© 2016 Scottrade, Inc. All rights reserved.

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JDK Development Tools #virtual #server #monitoring #tools


JDK Tools and Utilities

  • General Information (file structure, classpath, how classes are found, changes)
  • Enhancements

Standard JDK Tools and Utilities

  • Basic Tools (appletviewer, extcheck, jar, java, javac, javadoc, javah, javap, jdb, jdeps)
  • Security Tools (keytool, jarsigner, policytool, kinit, klist, ktab)
  • Internationalization Tools (native2ascii)
  • Remote Method Invocation (RMI) Tools (rmic, rmiregistry, rmid, serialver)
  • Java IDL and RMI-IIOP Tools (tnameserv, idlj, orbd, servertool)
  • Java Deployment Tools (javapackager, pack200, unpack200)
  • Java Web Start Tools (javaws)
  • Java Troubleshooting, Profiling, Monitoring and Management Tools (jcmd, jconsole, jmc, jvisualvm)
  • Java Web Services Tools (schemagen, wsgen, wsimport, xjc)

Experimental JDK Tools and Utilities

NOTE – The tools described in this section are unsupported and experimental in nature and should be used with that in mind. They might not be available in future JDK versions.

  • Monitoring Tools (jps, jstat, jstatd)
  • Troubleshooting Tools (jinfo, jhat, jmap, jsadebugd, jstack)
  • Scripting Tools (jrunscript)
  • Java SE Troubleshooting web site (tools, options, and other items for use in analyzing problems)

NOTE – The Windows and Solaris, Linux, and OS X references pages for some tools have minor differences in configuration and usage — for example, the character used to specify directory separators may be different.

General Information

The following documents contain important information you will need to know to get the most out of the JDK tools.

Generates .java files that map an OMG IDL interface and enable an application written in the Java programming language to use CORBA functionality.

Provides support for clients to transparently locate and invoke persistent objects on servers in the CORBA environment. ORBD is used instead of the Transient Naming Service, tnameserv. ORBD includes both a Transient Naming Service and a Persistent Naming Service. The orbd tool incorporates the functionality of a Server Manager, an Interoperable Naming Service, and a Bootstrap Name Server. When used in conjunction with the servertool. the Server Manager locates, registers, and activates a server when a client wants to access the server.

Provides ease-of-use interface for the application programmers to register, unregister, startup, and shutdown a server.

Java Deployment Tools

Utilities for use in conjunction with deployment of java applications and applets on the web.

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Directory of ALA-Accredited and Candidate Programs in Library and Information Studies #,, #,, #,,


Directory of ALA-Accredited and Candidate Programs in Library and Information Studies

ALA-accredited master’s programs can be found at colleges and universities in the United States, Canada, and Puerto Rico. These programs offer degrees with names such as Master of Library Science (MLS), Master of Arts, Master of Librarianship, Master of Library and Information Studies (MLIS), and Master of Science. ALA accreditation indicates that the program has undergone an external review and meets the ALA Committee on Accreditation’s Standards for Accreditation of Master’s Programs in Library and Information Studies .

The directory, available in four unique formats, provides information about library and information studies programs that are accredited by the American Library Association (ALA). The ALA Office for Accreditation publishes the directory annually, and provides the opportunity for programs to update their entries when information changes. This directory offers summary information only. Please consult the school directly for in-depth information regarding programs, course offerings, distance education programs, admissions, financial aid, and degrees. See the guidelines for choosing a master’s program in library and information studies for help in selecting the master’s program that is right for you.

The directory is available in the following formats:

Directory of ALA-accredited programs in a searchable database format (use this directory for the most complete and current information)

The above directories contain listings for currently accredited programs only. See the Historical List of ALA-Accredited programs for all programs accredited since 1925.

The following program is in Candidacy status seeking ALA accreditation:

The following programs are in Precandidacy status:

For a career as a school librarian in a pre-kindergarten through 12th grade setting, a master’s degree with a specialty in school librarianship from an educational unit accredited by the Council for the Accreditation of Educator Preparation (CAEP) (formerly NCATE) and recognized by the American Association of School Librarians (AASL) is also appropriate.

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Best Small Business Apps: 35 Must-Have Tools #sell #business

#small business tools


Best Small Business Apps: 35 Must-Have Tools

As a small business owner, you need the right tools to help manage all the demands of that responsibility, from high-level strategic goals to the day-to-day operations.

Finding the right ones can create a chaotic process of trial and error. And with dozens of other things on your plate, I’m sure you’d rather spend your time accomplishing other things.

That’s why I wanted to put together this resource list.

I’ve broken down the tools into categories based on the type of assistance you’ll need. And as an added bonus: Each of the tools mentioned here will integrate directly into the FreshBooks platform, making it easier than ever to get the functionality and personalized workflow you need.

For a more in-depth look at how each of these tools can integrate into our platform and help your business grow, please visit our add-ons page .

Customer Support

Businesses die or thrive based on their level of customer support. It’s no wonder why you need a tool to make sure you never miss a beat with this part of the business.

Keep track of support tickets, questions and general communication with these great tools.

  • ZenDesk A customer support that also features self-service solutions for your customers.
  • HappyFox Practical help desk and customer support software solution.
  • Freshdesk Streamlined customer support software to make your customers happy.
  • ClickDesk A combination of solutions to help you manage customer interactions.

Expense Tracking

Small business owners can’t get by without keeping track of expenses. It’s a vital albeit often laborious part of running a business.

Having tools to assist you with the process of expense tracking can relieve some of the stress associated with it. Whether you need to keep track of miles, receipts or general expenses, make sure to check out these tools.

  • MileIQ A smart mileage tracker for business owners on the go.
  • Receipt Bank Removes the need for manual data entry by extracting key information.
  • Xpenditure Handles business expenses from receipts to accounting.
  • Automatic Hardware that connects your car to the rest of your digital life.


Managing relationships with customers and leads could mean the difference between explosive growth and steady decline. A good CRM helps you remember everything, from what you discussed in your last meeting to the names of your biggest customer’s children.

Use one of these great solutions to help you keep track of all the people in your life. It’ll help make them feel special, and it’ll help you knock the socks off of everyone at the next networking event.

  • Agile CRM Intelligent automation and marketing tools for an optimal CRM.
  • Batchbook Make sure every task gets done and every lead is followed up with.
  • Capsule A simple, effective and flexible CRM solution for small businesses.
  • Relenta Maximize every opportunity and get more done in less time.
  • Solve360 A modern CRM solution to help you manage what’s important.
  • You Don’t Need a CRM! Helps sales teams track and close leads without wasting time.

Connector Tools

I don’t know about you, but I love streamlining my day as much as possible.

And that’s why I love connector tools so much. They’re great for connecting the tools I use everyday to one another, which saves me tons of time throughout the week.

If you love efficiency, you’ll definitely want to check out some of these solutions.

  • Zapier Connect the apps you use everyday and automate tasks to get more done.
  • itDuzzit Save time by syncing data across cloud applications.
  • OneSaas Automatically share data between multiple apps you use everyday.
  • IFTTT Another app to help sync apps and automate your daily tasks.

Project Management

Keeping track of projects from start to finish ensures you don’t miss an important step along the way. And online project management tools assist you with this process.

Don’t find yourself embarrassed and missing an element of your project every again. Use one of these tools to keep track throughout the entire project.

  • Podio Organize and connect everything you work with.
  • Basecamp Keep your team on the same page and work together to finish projects.
  • Autotask A complete IT business management solution.
  • ClientSpot Organize clients, projects and deadlines into one simple system.


While word-of-mouth and referrals are great, most business will need a strong marketing strategy to generate leads on a regular basis. From content marketing to email marketing. each piece of the puzzle is vitally important.

Equip yourself with tools like these to get the most out of your next campaign.

  • Mailchimp A simple email marketing solution for small businesses.
  • ActiveCampaign An all-in-one marketing platform to help you grow your business.
  • Benchmark Easily manage email marketing campaigns.
  • Hubspot Inbound marketing and sales management solution.

Generating Leads

A small business couldn’t exist without a constant stream of leads and sales. If you’re not using the right tools, you’ll never be able to reach your fullest potential in this area.

This section can help you with everything from the initial live chat to sending over a proposal for services. If you’re looking for a way to streamline your sales process and reach your goal numbers, look no further:

  • Bidsketch Create professional client proposals in minutes.
  • Wufoo Easily build and manage your online forms.
  • Quote Roller All-in-one CPQ, proposal and contract management software.
  • Live Chat A live chat solution to reach out to potential customers in real time.
  • Proposify A simple, streamlined way to deliver winning proposals to potential clients.
  • 123ContactForm Build user-friendly online forms that get results.
  • Acuity Scheduling Automate your client bookings, cancellations, reminders.

Workforce Management

Small businesses with a mobile workforce need tools to track and manage customers and technicians. In fact, handling service requests can mean the difference between success and failure for these types of companies.

These tools will make sure you get the job done in an efficient, thorough manner.

  • GeoOp An easy-to-use, low-cost job management service.
  • Blue Folder Streamlined service management software for mobile teams.

The right tools can take your small business to the next level, and I hope this list helps you find the right ones for your company. If you found this post helpful, please take a moment to share it so other small business owners can benefit from it too.

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