Tag: Strategies

Management consultancy – B2B marketing consultancy – marketing strategies – marketing management – marketing

#business to business

#

We organize your B2B marketing campaigns in a way that will reach and move deciders.

Business-to-Business (B2B / BtB) � marketing consulting and marketing management

Marketing strategy consulting for the B2B business � industrial goods marketing

B2B marketing requires peculiar marketing strategies and marketing concepts
The rules in the B2B marketing or industrial goods marketing are different than for consumer goods marketing (B2C marketing). Our marketing consulting develops marketing strategies and marketing concepts for B2B marketing together with our customers. In B2B markets, the transactions between two companies are organized differently than the ones between consumers and a company. The structure and the behavior of the persons involved in the purchase in the industrial area differ from the consumer area basically. We systematize the buying processes with your B2B business partners and make their procurement structure and behavior more transparent. After structuring the buying processes, we orient the marketing specifically on the particular business type (product related business, investment business, systems business or suppliers business) .

Our services in the economic Business-to-Business marketing consulting and B2B management especially include:

  • Developing B2B marketing strategies and B2B marketing concepts individually for the company
  • Monitoring and optimizing the marketing management and the marketing organization
  • Developing brands and marketing strategies
  • Analyzing the consumer preferences, consumer behavior (Buying Center), willingness to pay, market segments, competitor behavior and substitutes in B2B markets
  • Implementing B2B internet marketing strategies
  • Conception of the marketing mix for the B2B marketing

    • Product
    • Price
    • Communications
    • Sales
  • Decision on the customer orientation and the market orientation in the B2B business
  • Focusing on creating competitive advantages and customer advantages for our customers
  • Optimizing and controlling the B2B marketing performance indicators:

    • Customer satisfaction
    • Customer focus
    • Customer loyalty
    • Customer value (Customer Lifetime Value)
  • Marketing Controlling of the economic marketing results

Information & Advisory





Tags : , , , , , , , , , , ,

Business Development Strategies #business #liability #insurance

#business development manager

#

You are here: Home Business Development Strategies

There are a variety of different strategies one can use when developing business. It is important to understand the strategies a business development manager has used in the past before you bring them into your firm. Their approach may differ from what your company expects from its business developers. I’m going to cover of few of the most common approaches, but each business developer may have his/her own unique approach that incorporates portions of the following strategies:

The Expert/Inbound Strategy

This business development strategy is used more by doer-sellers and may not be appropriate for a full-time business development manager

The Expert/Inbound Strategy tries to set the business development manager as an expert in the company or client’s field. One example might be the engineer who creates the perception that he/she is in expert in energy savings for office buildings. This business development manager ‘s company designs energy retrofits for office buildings. Therefore, he/she is targeting real estate developers who may want to increase their building’s energy efficiency.

The business development manager writes articles and books, blogs, speaks at conferences, and participates in relevant industry associations with the hope that people will perceive him/her as the expert in the field.

As mentioned, this is an inbound strategy because the business development manager’s approach is passive. They put themselves out there and wait for people to reach out to them.

While, at first, it may seem like a dumb business development strategy. It’s been historically very effective, particularly when conducted by doer-sellers. Many businesses start out and have grown successful using this strategy.

The Client List Strategy

Another business development strategy centers around client lists. For example, let’s say you are targeting large general construction contractors in Tennessee. You can research, create, or even buy that list. From there, you can cold call or network your way to the decision makers within the organization. You can even use email marketing as a way to track clicks and uncover who might be receptive to talking with you. Assuming you have the right list, this can be a very effective strategy.

The Network Strategy

The networking strategy is not nearly as targeted. Business development managers using this approach often attend many industry events, lunches, etc. Their goal is to use their network to identify and connect with potential clients. Many business development managers use this approach because it’s less stressful than the Client List Strategy.

It has its advantages and disadvantages. Its advantage is you may identify a potential client that wouldn’t have appeared on a client list. The disadvantage is this strategy can take a long time, is not as targeted, and relies on the quality of the business developer’s network (and his/her ability to leverage that network).

The Old Client





Tags : , ,

Management consultancy – B2B marketing consultancy – marketing strategies – marketing management – marketing

#business to business

#

We organize your B2B marketing campaigns in a way that will reach and move deciders.

Business-to-Business (B2B / BtB) � marketing consulting and marketing management

Marketing strategy consulting for the B2B business � industrial goods marketing

B2B marketing requires peculiar marketing strategies and marketing concepts
The rules in the B2B marketing or industrial goods marketing are different than for consumer goods marketing (B2C marketing). Our marketing consulting develops marketing strategies and marketing concepts for B2B marketing together with our customers. In B2B markets, the transactions between two companies are organized differently than the ones between consumers and a company. The structure and the behavior of the persons involved in the purchase in the industrial area differ from the consumer area basically. We systematize the buying processes with your B2B business partners and make their procurement structure and behavior more transparent. After structuring the buying processes, we orient the marketing specifically on the particular business type (product related business, investment business, systems business or suppliers business) .

Our services in the economic Business-to-Business marketing consulting and B2B management especially include:

  • Developing B2B marketing strategies and B2B marketing concepts individually for the company
  • Monitoring and optimizing the marketing management and the marketing organization
  • Developing brands and marketing strategies
  • Analyzing the consumer preferences, consumer behavior (Buying Center), willingness to pay, market segments, competitor behavior and substitutes in B2B markets
  • Implementing B2B internet marketing strategies
  • Conception of the marketing mix for the B2B marketing

    • Product
    • Price
    • Communications
    • Sales
  • Decision on the customer orientation and the market orientation in the B2B business
  • Focusing on creating competitive advantages and customer advantages for our customers
  • Optimizing and controlling the B2B marketing performance indicators:

    • Customer satisfaction
    • Customer focus
    • Customer loyalty
    • Customer value (Customer Lifetime Value)
  • Marketing Controlling of the economic marketing results

Information & Advisory





Tags : , , , , , , , , , , ,

Business Solutions – Growth Strategies For The IT Channel #buy #a #business

#business solutions

#

Bringing together hardware, software, and subject-matter expertise allows these two companies to win big in the manufacturing vertical.

Simplifying the critical restaurant application landscape on a single software platform is driving big gains for a new ISV.

At the time of this writing, I m fresh off of RSPA RetailNOW 2016. Coming back from an event like RetailNOW, my mind and notebook are overloaded with takeaways from the various education sessions, keynote speakers, and interactions with resellers and vendors. Indeed, over the four-plus days I was in Texas, I have more than 30 pages of notes.

  • EMV Integration Addresses Legacy POS
  • Tips From A Security Assessment Startup Turned Thriving Integrator
  • Address The Needs Of Small Restaurants

More From The Current Issue

PRODUCT REVIEWS

We compare 11 business continuity solutions. Which is right for you and your customers?

  • Product Comparison: Endpoint Security Solutions 2016
  • Product Comparison: RMM Software 2016
  • Product Comparison: Backup & Recovery Software, Part 2

More Product Reviews

PREMIUM CONTENT

When you hear about a security breach, you probably think something like, The IT department must have missed something. But increasingly, breaches are caused by factors outside of IT s control. Today, a breach is just as likely to be the result of a devious email or an unwitting employee s error as a breakdown in IT.

As the world moves to browser-based applications (whether hosted on your own server or with a provider such as Amazon), it can mean that some of your applications might be on a local server in your office and others are hosted somewhere else. For example, you may have a hosted CRM ( Customer Relationship Management ) system, while your accounting or ERP software application stays behind closed doors where it is more difficult for a hacker to gain access.

Once a VAR or ISV makes a decision to pursue monthly recurring revenue opportunities in payment processing, the big question becomes how? Two Moneris subject matter experts offer guidance on the big decisions that must first be considered.

The once sluggish area of payments has quickly become anything but in the past few years. In fact, payments have become one of the most dynamic aspects of retailing. Retailers have often incorporated payment changes only as necessary. However, with continuous changes in industry requirements, consumer expectations and consumer access to new payment methods, retailers have had to adjust to become more nimble and flexible.

NAB Velocity, based in Denver CO, provides software developers and businesses with secure and customizable payment solutions, including credit and debit card processing, ACH processing, and gift/loyalty card programs from an ecosystem of payment service providers. As a division of North American Bancard Holdings, LLC (NAB), an industry partner with over 20 years of experience and knowledge servicing merchants, enabling agents, and supporting partners, NAB Velocity is the omnichannel platform to an integrated system of payment and merchant services.

The transition to managed services from a break-fix business model can be challenging for MSPs. There is much to consider in terms of setting expectations, documenting the deliverables, and defining how the MSP s relationships with its clients will be governed under this new model.

eMarketer predicts 37.5 million Americans will use proximity mobile payments this year a 61.8 percent increase over 2015 and total value of mobile payment transactions in the U.S. alone will grow 210 percent in the same period.

An IT solution provider discusses a major data center growth trend that every channel IT company should be taking advantage of right now.

SPECIAL REPORTS

If you want to know more about EMV and how to maximize your payments-related revenue, this guide is for you. After surveying both small and large retailers on their top technology needs (and where they plan to spend), surveying our own readers, and studying analysts data on the market, we came up with a list of the four most important topics of today and the near future: payment processing (special focus on security/EMV and mobility), mobile POS, POS-as-a-Service, and customer experience/ engagement.

Many IT solutions providers, both VARs and software developers, rank dealing with payment security slightly higher than a trip to the dentist. It s not something people want to spend time on. To most, payment security is not a money-making profit center. Additionally, the rules seem to be ever-changing and nearly impossible to get ahead of. To top it off, the bad guys always seem to be one step ahead.

Are your vendor partners merely providers of product for you to sell, or true partners that are walking with you hand-in-hand and working to help you succeed? If you didn t answer true partners, it might be time to reevaluate the relationship.

Here are 2016 s Best Channel Vendors, listed first by technology category (Business Continuity through VoIP) and then by technology subcategory. One of the main purposes of this special report is to give our resellers a guide to who their peers think are Best Channel Vendors.

2016 is just a few holiday parties away and will be here before we know it. This month prior is a good opportunity to take a step back and reflect on the past year. What has your company done well? Are there wins you should be celebrating? What will your company look like in the years to come? What have you struggled with? Are you taking steps to ensure that those same struggles don t occur in 2016?

Healthcare IT continues to evolve and change, and IT solutions providers in this vertical need to address the challenges their clients face as they try to keep up with standards, regulations, and trends.

FEATURED SUPPLIERS

At MAXfocus we provide over 12,000 MSPs and IT support companies globally with the integrated Remote Monitoring, Mail Security, Backup and ServiceDesk capability you need to make your clients lives easier. We also provide free training, sales and marketing materials to help build your business.

For more than 30 years, APG Cash Drawer has been designing and delivering cash drawers with a variety of size, color, interface, and integration options. An APG cash drawer will provide years of smooth, trouble free service with virtually no downtime, no service required, and no headaches. Our cash drawers are so well constructed and so reliable that our customers install them and forget them – even in the most demanding environments.

We ve spent more than 40 years helping lead the electronic payment revolution, and we remain at the industry s forefront. Providing merchants and partners with seamless, secure solutions and the latest industry intelligence, Moneris helps the businesses we serve unlock new possibilities and take advantage of new avenues for growth.

ConnectWise is the leading business management solution designed exclusively for technology organizations, such as IT solution providers, MSPs, software companies, hardware/software resellers, and System Integrators.

Harbortouch is a leading national provider of touch-screen point of sale (POS) systems and payment processing services. As pioneers of the as a service model, Harbortouch offers an unprecedented free POS program that allows the company s sales partners to offer a full-featured POS system with no up-front costs.

RSPA stands for Retail Solutions Providers Association. We are the only association dedicated to the retail technology industry.





Tags : , , , , , , , ,

Business Solutions – Growth Strategies For The IT Channel #start #up #business

#business solutions

#

Bringing together hardware, software, and subject-matter expertise allows these two companies to win big in the manufacturing vertical.

Simplifying the critical restaurant application landscape on a single software platform is driving big gains for a new ISV.

At the time of this writing, I m fresh off of RSPA RetailNOW 2016. Coming back from an event like RetailNOW, my mind and notebook are overloaded with takeaways from the various education sessions, keynote speakers, and interactions with resellers and vendors. Indeed, over the four-plus days I was in Texas, I have more than 30 pages of notes.

  • EMV Integration Addresses Legacy POS
  • Tips From A Security Assessment Startup Turned Thriving Integrator
  • Address The Needs Of Small Restaurants

More From The Current Issue

PRODUCT REVIEWS

We compare 11 business continuity solutions. Which is right for you and your customers?

  • Product Comparison: Endpoint Security Solutions 2016
  • Product Comparison: RMM Software 2016
  • Product Comparison: Backup & Recovery Software, Part 2

More Product Reviews

PREMIUM CONTENT

When you hear about a security breach, you probably think something like, The IT department must have missed something. But increasingly, breaches are caused by factors outside of IT s control. Today, a breach is just as likely to be the result of a devious email or an unwitting employee s error as a breakdown in IT.

As the world moves to browser-based applications (whether hosted on your own server or with a provider such as Amazon), it can mean that some of your applications might be on a local server in your office and others are hosted somewhere else. For example, you may have a hosted CRM ( Customer Relationship Management ) system, while your accounting or ERP software application stays behind closed doors where it is more difficult for a hacker to gain access.

Once a VAR or ISV makes a decision to pursue monthly recurring revenue opportunities in payment processing, the big question becomes how? Two Moneris subject matter experts offer guidance on the big decisions that must first be considered.

The once sluggish area of payments has quickly become anything but in the past few years. In fact, payments have become one of the most dynamic aspects of retailing. Retailers have often incorporated payment changes only as necessary. However, with continuous changes in industry requirements, consumer expectations and consumer access to new payment methods, retailers have had to adjust to become more nimble and flexible.

NAB Velocity, based in Denver CO, provides software developers and businesses with secure and customizable payment solutions, including credit and debit card processing, ACH processing, and gift/loyalty card programs from an ecosystem of payment service providers. As a division of North American Bancard Holdings, LLC (NAB), an industry partner with over 20 years of experience and knowledge servicing merchants, enabling agents, and supporting partners, NAB Velocity is the omnichannel platform to an integrated system of payment and merchant services.

The transition to managed services from a break-fix business model can be challenging for MSPs. There is much to consider in terms of setting expectations, documenting the deliverables, and defining how the MSP s relationships with its clients will be governed under this new model.

eMarketer predicts 37.5 million Americans will use proximity mobile payments this year a 61.8 percent increase over 2015 and total value of mobile payment transactions in the U.S. alone will grow 210 percent in the same period.

An IT solution provider discusses a major data center growth trend that every channel IT company should be taking advantage of right now.

SPECIAL REPORTS

If you want to know more about EMV and how to maximize your payments-related revenue, this guide is for you. After surveying both small and large retailers on their top technology needs (and where they plan to spend), surveying our own readers, and studying analysts data on the market, we came up with a list of the four most important topics of today and the near future: payment processing (special focus on security/EMV and mobility), mobile POS, POS-as-a-Service, and customer experience/ engagement.

Many IT solutions providers, both VARs and software developers, rank dealing with payment security slightly higher than a trip to the dentist. It s not something people want to spend time on. To most, payment security is not a money-making profit center. Additionally, the rules seem to be ever-changing and nearly impossible to get ahead of. To top it off, the bad guys always seem to be one step ahead.

Are your vendor partners merely providers of product for you to sell, or true partners that are walking with you hand-in-hand and working to help you succeed? If you didn t answer true partners, it might be time to reevaluate the relationship.

Here are 2016 s Best Channel Vendors, listed first by technology category (Business Continuity through VoIP) and then by technology subcategory. One of the main purposes of this special report is to give our resellers a guide to who their peers think are Best Channel Vendors.

2016 is just a few holiday parties away and will be here before we know it. This month prior is a good opportunity to take a step back and reflect on the past year. What has your company done well? Are there wins you should be celebrating? What will your company look like in the years to come? What have you struggled with? Are you taking steps to ensure that those same struggles don t occur in 2016?

Healthcare IT continues to evolve and change, and IT solutions providers in this vertical need to address the challenges their clients face as they try to keep up with standards, regulations, and trends.

FEATURED SUPPLIERS

At MAXfocus we provide over 12,000 MSPs and IT support companies globally with the integrated Remote Monitoring, Mail Security, Backup and ServiceDesk capability you need to make your clients lives easier. We also provide free training, sales and marketing materials to help build your business.

For more than 30 years, APG Cash Drawer has been designing and delivering cash drawers with a variety of size, color, interface, and integration options. An APG cash drawer will provide years of smooth, trouble free service with virtually no downtime, no service required, and no headaches. Our cash drawers are so well constructed and so reliable that our customers install them and forget them – even in the most demanding environments.

We ve spent more than 40 years helping lead the electronic payment revolution, and we remain at the industry s forefront. Providing merchants and partners with seamless, secure solutions and the latest industry intelligence, Moneris helps the businesses we serve unlock new possibilities and take advantage of new avenues for growth.

ConnectWise is the leading business management solution designed exclusively for technology organizations, such as IT solution providers, MSPs, software companies, hardware/software resellers, and System Integrators.

Harbortouch is a leading national provider of touch-screen point of sale (POS) systems and payment processing services. As pioneers of the as a service model, Harbortouch offers an unprecedented free POS program that allows the company s sales partners to offer a full-featured POS system with no up-front costs.

RSPA stands for Retail Solutions Providers Association. We are the only association dedicated to the retail technology industry.





Tags : , , , , , , , ,

Management consultancy – B2B marketing consultancy – marketing strategies – marketing management – marketing

#business to business

#

We organize your B2B marketing campaigns in a way that will reach and move deciders.

Business-to-Business (B2B / BtB) � marketing consulting and marketing management

Marketing strategy consulting for the B2B business � industrial goods marketing

B2B marketing requires peculiar marketing strategies and marketing concepts
The rules in the B2B marketing or industrial goods marketing are different than for consumer goods marketing (B2C marketing). Our marketing consulting develops marketing strategies and marketing concepts for B2B marketing together with our customers. In B2B markets, the transactions between two companies are organized differently than the ones between consumers and a company. The structure and the behavior of the persons involved in the purchase in the industrial area differ from the consumer area basically. We systematize the buying processes with your B2B business partners and make their procurement structure and behavior more transparent. After structuring the buying processes, we orient the marketing specifically on the particular business type (product related business, investment business, systems business or suppliers business) .

Our services in the economic Business-to-Business marketing consulting and B2B management especially include:

  • Developing B2B marketing strategies and B2B marketing concepts individually for the company
  • Monitoring and optimizing the marketing management and the marketing organization
  • Developing brands and marketing strategies
  • Analyzing the consumer preferences, consumer behavior (Buying Center), willingness to pay, market segments, competitor behavior and substitutes in B2B markets
  • Implementing B2B internet marketing strategies
  • Conception of the marketing mix for the B2B marketing

    • Product
    • Price
    • Communications
    • Sales
  • Decision on the customer orientation and the market orientation in the B2B business
  • Focusing on creating competitive advantages and customer advantages for our customers
  • Optimizing and controlling the B2B marketing performance indicators:

    • Customer satisfaction
    • Customer focus
    • Customer loyalty
    • Customer value (Customer Lifetime Value)
  • Marketing Controlling of the economic marketing results

Information & Advisory





Tags : , , , , , , , , , , ,

The 6 Best Advertising Strategies For Small Business #stocks #to #watch

#business advertising

#

The 6 Best Advertising Strategies For Small Business

Small business owners need to be realistic about their advertising campaigns. Typically, of course, they ll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; you re unlikely to find a simultaneously effective and inexpensive channel for your ads.

That s why you absolutely must budget for advertising, not just play with the money you have left over. By assigning the right amount of money to the right channels, you can get the results you want, or at the least, improve the results you have, based on the data you gather along the way. Since your monthly spend will be consistent, you ll be better able to measure overall efficacy, too.

Given your need to optimize your advertising efforts, then, here are the best advertising strategies for small businesses.

1. Target your audience.

Sorry, but that particular product or service you re touting does not match the needs of anyone who currently walks the Earth. Many small businesses don t run adequately targeted campaigns, despite the fact that targeting is one of online advertising s primary advantages.

Indeed, you should be able to create an accurate target customer profile based on the data you ve collected. With this information in hand, and what you know about your current clientele, you can begin to target similar demographics and psychographics with your campaigns to attract more customers.

Whether you re advertising online or off, make sure your copy and imagery reflects the kind of customers you want to work with. This is key to targeting well.

2. Measure and track your advertising.

Many small businesses simply have no idea whether their advertising is actually working. This simply won t do.

Online advertising platforms like Google AdWords and Facebook provide you with extensive stats related to your ads, and will help you determine what is working and what isn t. This doesn t mean that you won t need to test and experiment, as it can take time for you to create an ad that resonates with your target customers, but it does mean that you can make faster decisions about what to try next.

If you re advertising offline, and you have to set up a specific email address or phone number to gain a clearer understanding of how your leads are finding you and what s working, then that effort is worth the hassle. Stop making guesses.

3. Know when to advertise.

At first glance, advertising year-round and spreading out your budget equally month-to-month may appear to be a wise and commonsense approach.

But if you think back to your business launch, odds are you did a lot of things that can t be scaled. There s no way for you to sustain a similar marketing and advertising initiative throughout the entire year.

If you sell seasonal products, you should be advertising in your highest-performing seasons. You may even want to start a little bit early and hold some of your advertising until a little after.

Black Friday and Christmas tend to be high-performing seasons, depending on the type of business you re running. It may be advantageous to set aside some extra ad money for these days and/or other holidays.

Finally, it can also be worthwhile to keep an eye on when your competitors launch their own big promotions. If you have an advertising budget set aside, you may be able to keep pace or even outmaneuver them.

4. Brand well.

Can your customers immediately identify your ads based on your copy, color choice, imagery, logo or typeface? If that question seems absurd, just look at what the major brands and companies are doing. Oftentimes, you can recognize their ads just from the colors they re using.

Over time, your customers will come to identify with and respond to your ad layouts. The temptation may be to change your branding every time you create a new ad, but that could be confusing and ineffective over the long haul. Your goal should be to show up in expected places, with familiar-looking ads that consistently resonate with your target customers.

Bottom line: Brand well, and stick to your image. Build loyalty through resonance.

5. Use your resources well.

You know the importance of ranking well in search, but you may simply not have the resources and time to consistently create new, informative content for your website.

In an instance like that, your best bet is to take advantage of services like Google AdWords and Bing Ads, so you appear higher in SERP results without having to optimize posts for your chosen keywords. If you have the budget to advertise, but not the time to create content, this is a good use of resources.

If you only have a small budget to allocate to advertising, it may not make sense to take out an expensive magazine ad. A Facebook ad campaign would be much more practical, since you can control your daily spend.

Make an honest assessment of the resources available to you, and leverage them in a way that helps you grow your business.

6. Show up in the right places.

It s dangerous to make too many assumptions about your target customer. For example, if there s a certain radio show that you like, and you assume that your customers like it too, you may be misinformed about the wisdom of spending money on a radio ad there that could prove expensive and ineffective.

If your advertising dollars are going to the wrong place, you re wasting your money. Instead, you need to get to know your customers. So, survey them. Get a sense of where they like to hang out online, what books and magazines they read, what podcast and radio shows they listen to and so on.

When your advertising is matched with the right understanding of your customers, you ll begin to attract more worthwhile leads to your business.

Final thoughts

There are plenty of opportunities to monetize through advertising. The key is in knowing who your target customers are, where they like to hang out — and thus where to find more people like them — and allocating your resources to those specific channels.

Advertising is not set-and-forget. You need to be strategic in the way you approach it, and amplify your marketing at the right times.





Tags : , , , , , , ,

Business Development Strategies #best #small #business #to #start

#business development manager

#

You are here: Home Business Development Strategies

There are a variety of different strategies one can use when developing business. It is important to understand the strategies a business development manager has used in the past before you bring them into your firm. Their approach may differ from what your company expects from its business developers. I’m going to cover of few of the most common approaches, but each business developer may have his/her own unique approach that incorporates portions of the following strategies:

The Expert/Inbound Strategy

This business development strategy is used more by doer-sellers and may not be appropriate for a full-time business development manager

The Expert/Inbound Strategy tries to set the business development manager as an expert in the company or client’s field. One example might be the engineer who creates the perception that he/she is in expert in energy savings for office buildings. This business development manager ‘s company designs energy retrofits for office buildings. Therefore, he/she is targeting real estate developers who may want to increase their building’s energy efficiency.

The business development manager writes articles and books, blogs, speaks at conferences, and participates in relevant industry associations with the hope that people will perceive him/her as the expert in the field.

As mentioned, this is an inbound strategy because the business development manager’s approach is passive. They put themselves out there and wait for people to reach out to them.

While, at first, it may seem like a dumb business development strategy. It’s been historically very effective, particularly when conducted by doer-sellers. Many businesses start out and have grown successful using this strategy.

The Client List Strategy

Another business development strategy centers around client lists. For example, let’s say you are targeting large general construction contractors in Tennessee. You can research, create, or even buy that list. From there, you can cold call or network your way to the decision makers within the organization. You can even use email marketing as a way to track clicks and uncover who might be receptive to talking with you. Assuming you have the right list, this can be a very effective strategy.

The Network Strategy

The networking strategy is not nearly as targeted. Business development managers using this approach often attend many industry events, lunches, etc. Their goal is to use their network to identify and connect with potential clients. Many business development managers use this approach because it’s less stressful than the Client List Strategy.

It has its advantages and disadvantages. Its advantage is you may identify a potential client that wouldn’t have appeared on a client list. The disadvantage is this strategy can take a long time, is not as targeted, and relies on the quality of the business developer’s network (and his/her ability to leverage that network).

The Old Client





Tags : , ,

Management consultancy – B2B marketing consultancy – marketing strategies – marketing management – marketing

#business to business

#

We organize your B2B marketing campaigns in a way that will reach and move deciders.

Business-to-Business (B2B / BtB) � marketing consulting and marketing management

Marketing strategy consulting for the B2B business � industrial goods marketing

B2B marketing requires peculiar marketing strategies and marketing concepts
The rules in the B2B marketing or industrial goods marketing are different than for consumer goods marketing (B2C marketing). Our marketing consulting develops marketing strategies and marketing concepts for B2B marketing together with our customers. In B2B markets, the transactions between two companies are organized differently than the ones between consumers and a company. The structure and the behavior of the persons involved in the purchase in the industrial area differ from the consumer area basically. We systematize the buying processes with your B2B business partners and make their procurement structure and behavior more transparent. After structuring the buying processes, we orient the marketing specifically on the particular business type (product related business, investment business, systems business or suppliers business) .

Our services in the economic Business-to-Business marketing consulting and B2B management especially include:

  • Developing B2B marketing strategies and B2B marketing concepts individually for the company
  • Monitoring and optimizing the marketing management and the marketing organization
  • Developing brands and marketing strategies
  • Analyzing the consumer preferences, consumer behavior (Buying Center), willingness to pay, market segments, competitor behavior and substitutes in B2B markets
  • Implementing B2B internet marketing strategies
  • Conception of the marketing mix for the B2B marketing

    • Product
    • Price
    • Communications
    • Sales
  • Decision on the customer orientation and the market orientation in the B2B business
  • Focusing on creating competitive advantages and customer advantages for our customers
  • Optimizing and controlling the B2B marketing performance indicators:

    • Customer satisfaction
    • Customer focus
    • Customer loyalty
    • Customer value (Customer Lifetime Value)
  • Marketing Controlling of the economic marketing results

Information & Advisory





Tags : , , , , , , , , , , ,

Business Solutions – Growth Strategies For The IT Channel #harvard #business #press

#business solutions

#

Bringing together hardware, software, and subject-matter expertise allows these two companies to win big in the manufacturing vertical.

Simplifying the critical restaurant application landscape on a single software platform is driving big gains for a new ISV.

At the time of this writing, I m fresh off of RSPA RetailNOW 2016. Coming back from an event like RetailNOW, my mind and notebook are overloaded with takeaways from the various education sessions, keynote speakers, and interactions with resellers and vendors. Indeed, over the four-plus days I was in Texas, I have more than 30 pages of notes.

  • EMV Integration Addresses Legacy POS
  • Tips From A Security Assessment Startup Turned Thriving Integrator
  • Address The Needs Of Small Restaurants

More From The Current Issue

PRODUCT REVIEWS

We compare 11 business continuity solutions. Which is right for you and your customers?

  • Product Comparison: Endpoint Security Solutions 2016
  • Product Comparison: RMM Software 2016
  • Product Comparison: Backup & Recovery Software, Part 2

More Product Reviews

PREMIUM CONTENT

When you hear about a security breach, you probably think something like, The IT department must have missed something. But increasingly, breaches are caused by factors outside of IT s control. Today, a breach is just as likely to be the result of a devious email or an unwitting employee s error as a breakdown in IT.

As the world moves to browser-based applications (whether hosted on your own server or with a provider such as Amazon), it can mean that some of your applications might be on a local server in your office and others are hosted somewhere else. For example, you may have a hosted CRM ( Customer Relationship Management ) system, while your accounting or ERP software application stays behind closed doors where it is more difficult for a hacker to gain access.

Once a VAR or ISV makes a decision to pursue monthly recurring revenue opportunities in payment processing, the big question becomes how? Two Moneris subject matter experts offer guidance on the big decisions that must first be considered.

The once sluggish area of payments has quickly become anything but in the past few years. In fact, payments have become one of the most dynamic aspects of retailing. Retailers have often incorporated payment changes only as necessary. However, with continuous changes in industry requirements, consumer expectations and consumer access to new payment methods, retailers have had to adjust to become more nimble and flexible.

NAB Velocity, based in Denver CO, provides software developers and businesses with secure and customizable payment solutions, including credit and debit card processing, ACH processing, and gift/loyalty card programs from an ecosystem of payment service providers. As a division of North American Bancard Holdings, LLC (NAB), an industry partner with over 20 years of experience and knowledge servicing merchants, enabling agents, and supporting partners, NAB Velocity is the omnichannel platform to an integrated system of payment and merchant services.

The transition to managed services from a break-fix business model can be challenging for MSPs. There is much to consider in terms of setting expectations, documenting the deliverables, and defining how the MSP s relationships with its clients will be governed under this new model.

eMarketer predicts 37.5 million Americans will use proximity mobile payments this year a 61.8 percent increase over 2015 and total value of mobile payment transactions in the U.S. alone will grow 210 percent in the same period.

An IT solution provider discusses a major data center growth trend that every channel IT company should be taking advantage of right now.

SPECIAL REPORTS

If you want to know more about EMV and how to maximize your payments-related revenue, this guide is for you. After surveying both small and large retailers on their top technology needs (and where they plan to spend), surveying our own readers, and studying analysts data on the market, we came up with a list of the four most important topics of today and the near future: payment processing (special focus on security/EMV and mobility), mobile POS, POS-as-a-Service, and customer experience/ engagement.

Many IT solutions providers, both VARs and software developers, rank dealing with payment security slightly higher than a trip to the dentist. It s not something people want to spend time on. To most, payment security is not a money-making profit center. Additionally, the rules seem to be ever-changing and nearly impossible to get ahead of. To top it off, the bad guys always seem to be one step ahead.

Are your vendor partners merely providers of product for you to sell, or true partners that are walking with you hand-in-hand and working to help you succeed? If you didn t answer true partners, it might be time to reevaluate the relationship.

Here are 2016 s Best Channel Vendors, listed first by technology category (Business Continuity through VoIP) and then by technology subcategory. One of the main purposes of this special report is to give our resellers a guide to who their peers think are Best Channel Vendors.

2016 is just a few holiday parties away and will be here before we know it. This month prior is a good opportunity to take a step back and reflect on the past year. What has your company done well? Are there wins you should be celebrating? What will your company look like in the years to come? What have you struggled with? Are you taking steps to ensure that those same struggles don t occur in 2016?

Healthcare IT continues to evolve and change, and IT solutions providers in this vertical need to address the challenges their clients face as they try to keep up with standards, regulations, and trends.

FEATURED SUPPLIERS

At MAXfocus we provide over 12,000 MSPs and IT support companies globally with the integrated Remote Monitoring, Mail Security, Backup and ServiceDesk capability you need to make your clients lives easier. We also provide free training, sales and marketing materials to help build your business.

For more than 30 years, APG Cash Drawer has been designing and delivering cash drawers with a variety of size, color, interface, and integration options. An APG cash drawer will provide years of smooth, trouble free service with virtually no downtime, no service required, and no headaches. Our cash drawers are so well constructed and so reliable that our customers install them and forget them – even in the most demanding environments.

We ve spent more than 40 years helping lead the electronic payment revolution, and we remain at the industry s forefront. Providing merchants and partners with seamless, secure solutions and the latest industry intelligence, Moneris helps the businesses we serve unlock new possibilities and take advantage of new avenues for growth.

ConnectWise is the leading business management solution designed exclusively for technology organizations, such as IT solution providers, MSPs, software companies, hardware/software resellers, and System Integrators.

Harbortouch is a leading national provider of touch-screen point of sale (POS) systems and payment processing services. As pioneers of the as a service model, Harbortouch offers an unprecedented free POS program that allows the company s sales partners to offer a full-featured POS system with no up-front costs.

RSPA stands for Retail Solutions Providers Association. We are the only association dedicated to the retail technology industry.





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