Tag: Strategies

The 6 Best Advertising Strategies For Small Business #franchise #business #opportunities


#business advertising

#

The 6 Best Advertising Strategies For Small Business

Small business owners need to be realistic about their advertising campaigns. Typically, of course, they ll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; you re unlikely to find a simultaneously effective and inexpensive channel for your ads.

That s why you absolutely must budget for advertising, not just play with the money you have left over. By assigning the right amount of money to the right channels, you can get the results you want, or at the least, improve the results you have, based on the data you gather along the way. Since your monthly spend will be consistent, you ll be better able to measure overall efficacy, too.

Given your need to optimize your advertising efforts, then, here are the best advertising strategies for small businesses.

1. Target your audience.

Sorry, but that particular product or service you re touting does not match the needs of anyone who currently walks the Earth. Many small businesses don t run adequately targeted campaigns, despite the fact that targeting is one of online advertising s primary advantages.

Indeed, you should be able to create an accurate target customer profile based on the data you ve collected. With this information in hand, and what you know about your current clientele, you can begin to target similar demographics and psychographics with your campaigns to attract more customers.

Whether you re advertising online or off, make sure your copy and imagery reflects the kind of customers you want to work with. This is key to targeting well.

2. Measure and track your advertising.

Many small businesses simply have no idea whether their advertising is actually working. This simply won t do.

Online advertising platforms like Google AdWords and Facebook provide you with extensive stats related to your ads, and will help you determine what is working and what isn t. This doesn t mean that you won t need to test and experiment, as it can take time for you to create an ad that resonates with your target customers, but it does mean that you can make faster decisions about what to try next.

If you re advertising offline, and you have to set up a specific email address or phone number to gain a clearer understanding of how your leads are finding you and what s working, then that effort is worth the hassle. Stop making guesses.

3. Know when to advertise.

At first glance, advertising year-round and spreading out your budget equally month-to-month may appear to be a wise and commonsense approach.

But if you think back to your business launch, odds are you did a lot of things that can t be scaled. There s no way for you to sustain a similar marketing and advertising initiative throughout the entire year.

If you sell seasonal products, you should be advertising in your highest-performing seasons. You may even want to start a little bit early and hold some of your advertising until a little after.

Black Friday and Christmas tend to be high-performing seasons, depending on the type of business you re running. It may be advantageous to set aside some extra ad money for these days and/or other holidays.

Finally, it can also be worthwhile to keep an eye on when your competitors launch their own big promotions. If you have an advertising budget set aside, you may be able to keep pace or even outmaneuver them.

4. Brand well.

Can your customers immediately identify your ads based on your copy, color choice, imagery, logo or typeface? If that question seems absurd, just look at what the major brands and companies are doing. Oftentimes, you can recognize their ads just from the colors they re using.

Over time, your customers will come to identify with and respond to your ad layouts. The temptation may be to change your branding every time you create a new ad, but that could be confusing and ineffective over the long haul. Your goal should be to show up in expected places, with familiar-looking ads that consistently resonate with your target customers.

Bottom line: Brand well, and stick to your image. Build loyalty through resonance.

5. Use your resources well.

You know the importance of ranking well in search, but you may simply not have the resources and time to consistently create new, informative content for your website.

In an instance like that, your best bet is to take advantage of services like Google AdWords and Bing Ads, so you appear higher in SERP results without having to optimize posts for your chosen keywords. If you have the budget to advertise, but not the time to create content, this is a good use of resources.

If you only have a small budget to allocate to advertising, it may not make sense to take out an expensive magazine ad. A Facebook ad campaign would be much more practical, since you can control your daily spend.

Make an honest assessment of the resources available to you, and leverage them in a way that helps you grow your business.

6. Show up in the right places.

It s dangerous to make too many assumptions about your target customer. For example, if there s a certain radio show that you like, and you assume that your customers like it too, you may be misinformed about the wisdom of spending money on a radio ad there that could prove expensive and ineffective.

If your advertising dollars are going to the wrong place, you re wasting your money. Instead, you need to get to know your customers. So, survey them. Get a sense of where they like to hang out online, what books and magazines they read, what podcast and radio shows they listen to and so on.

When your advertising is matched with the right understanding of your customers, you ll begin to attract more worthwhile leads to your business.

Final thoughts

There are plenty of opportunities to monetize through advertising. The key is in knowing who your target customers are, where they like to hang out — and thus where to find more people like them — and allocating your resources to those specific channels.

Advertising is not set-and-forget. You need to be strategic in the way you approach it, and amplify your marketing at the right times.


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Business Solutions – Growth Strategies For The IT Channel #stock #market #news


#business solutions

#

Bringing together hardware, software, and subject-matter expertise allows these two companies to win big in the manufacturing vertical.

Simplifying the critical restaurant application landscape on a single software platform is driving big gains for a new ISV.

At the time of this writing, I m fresh off of RSPA RetailNOW 2016. Coming back from an event like RetailNOW, my mind and notebook are overloaded with takeaways from the various education sessions, keynote speakers, and interactions with resellers and vendors. Indeed, over the four-plus days I was in Texas, I have more than 30 pages of notes.

  • EMV Integration Addresses Legacy POS
  • Tips From A Security Assessment Startup Turned Thriving Integrator
  • Address The Needs Of Small Restaurants

More From The Current Issue

PRODUCT REVIEWS

We compare 11 business continuity solutions. Which is right for you and your customers?

  • Product Comparison: Endpoint Security Solutions 2016
  • Product Comparison: RMM Software 2016
  • Product Comparison: Backup & Recovery Software, Part 2

More Product Reviews

PREMIUM CONTENT

When you hear about a security breach, you probably think something like, The IT department must have missed something. But increasingly, breaches are caused by factors outside of IT s control. Today, a breach is just as likely to be the result of a devious email or an unwitting employee s error as a breakdown in IT.

As the world moves to browser-based applications (whether hosted on your own server or with a provider such as Amazon), it can mean that some of your applications might be on a local server in your office and others are hosted somewhere else. For example, you may have a hosted CRM ( Customer Relationship Management ) system, while your accounting or ERP software application stays behind closed doors where it is more difficult for a hacker to gain access.

Once a VAR or ISV makes a decision to pursue monthly recurring revenue opportunities in payment processing, the big question becomes how? Two Moneris subject matter experts offer guidance on the big decisions that must first be considered.

The once sluggish area of payments has quickly become anything but in the past few years. In fact, payments have become one of the most dynamic aspects of retailing. Retailers have often incorporated payment changes only as necessary. However, with continuous changes in industry requirements, consumer expectations and consumer access to new payment methods, retailers have had to adjust to become more nimble and flexible.

NAB Velocity, based in Denver CO, provides software developers and businesses with secure and customizable payment solutions, including credit and debit card processing, ACH processing, and gift/loyalty card programs from an ecosystem of payment service providers. As a division of North American Bancard Holdings, LLC (NAB), an industry partner with over 20 years of experience and knowledge servicing merchants, enabling agents, and supporting partners, NAB Velocity is the omnichannel platform to an integrated system of payment and merchant services.

The transition to managed services from a break-fix business model can be challenging for MSPs. There is much to consider in terms of setting expectations, documenting the deliverables, and defining how the MSP s relationships with its clients will be governed under this new model.

eMarketer predicts 37.5 million Americans will use proximity mobile payments this year a 61.8 percent increase over 2015 and total value of mobile payment transactions in the U.S. alone will grow 210 percent in the same period.

An IT solution provider discusses a major data center growth trend that every channel IT company should be taking advantage of right now.

SPECIAL REPORTS

If you want to know more about EMV and how to maximize your payments-related revenue, this guide is for you. After surveying both small and large retailers on their top technology needs (and where they plan to spend), surveying our own readers, and studying analysts data on the market, we came up with a list of the four most important topics of today and the near future: payment processing (special focus on security/EMV and mobility), mobile POS, POS-as-a-Service, and customer experience/ engagement.

Many IT solutions providers, both VARs and software developers, rank dealing with payment security slightly higher than a trip to the dentist. It s not something people want to spend time on. To most, payment security is not a money-making profit center. Additionally, the rules seem to be ever-changing and nearly impossible to get ahead of. To top it off, the bad guys always seem to be one step ahead.

Are your vendor partners merely providers of product for you to sell, or true partners that are walking with you hand-in-hand and working to help you succeed? If you didn t answer true partners, it might be time to reevaluate the relationship.

Here are 2016 s Best Channel Vendors, listed first by technology category (Business Continuity through VoIP) and then by technology subcategory. One of the main purposes of this special report is to give our resellers a guide to who their peers think are Best Channel Vendors.

2016 is just a few holiday parties away and will be here before we know it. This month prior is a good opportunity to take a step back and reflect on the past year. What has your company done well? Are there wins you should be celebrating? What will your company look like in the years to come? What have you struggled with? Are you taking steps to ensure that those same struggles don t occur in 2016?

Healthcare IT continues to evolve and change, and IT solutions providers in this vertical need to address the challenges their clients face as they try to keep up with standards, regulations, and trends.

FEATURED SUPPLIERS

At MAXfocus we provide over 12,000 MSPs and IT support companies globally with the integrated Remote Monitoring, Mail Security, Backup and ServiceDesk capability you need to make your clients lives easier. We also provide free training, sales and marketing materials to help build your business.

For more than 30 years, APG Cash Drawer has been designing and delivering cash drawers with a variety of size, color, interface, and integration options. An APG cash drawer will provide years of smooth, trouble free service with virtually no downtime, no service required, and no headaches. Our cash drawers are so well constructed and so reliable that our customers install them and forget them – even in the most demanding environments.

We ve spent more than 40 years helping lead the electronic payment revolution, and we remain at the industry s forefront. Providing merchants and partners with seamless, secure solutions and the latest industry intelligence, Moneris helps the businesses we serve unlock new possibilities and take advantage of new avenues for growth.

ConnectWise is the leading business management solution designed exclusively for technology organizations, such as IT solution providers, MSPs, software companies, hardware/software resellers, and System Integrators.

Harbortouch is a leading national provider of touch-screen point of sale (POS) systems and payment processing services. As pioneers of the as a service model, Harbortouch offers an unprecedented free POS program that allows the company s sales partners to offer a full-featured POS system with no up-front costs.

RSPA stands for Retail Solutions Providers Association. We are the only association dedicated to the retail technology industry.


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Business Solutions – Growth Strategies For The IT Channel #stock #market


#business solutions

#

Bringing together hardware, software, and subject-matter expertise allows these two companies to win big in the manufacturing vertical.

Simplifying the critical restaurant application landscape on a single software platform is driving big gains for a new ISV.

At the time of this writing, I m fresh off of RSPA RetailNOW 2016. Coming back from an event like RetailNOW, my mind and notebook are overloaded with takeaways from the various education sessions, keynote speakers, and interactions with resellers and vendors. Indeed, over the four-plus days I was in Texas, I have more than 30 pages of notes.

  • EMV Integration Addresses Legacy POS
  • Tips From A Security Assessment Startup Turned Thriving Integrator
  • Address The Needs Of Small Restaurants

More From The Current Issue

PRODUCT REVIEWS

We compare 11 business continuity solutions. Which is right for you and your customers?

  • Product Comparison: Endpoint Security Solutions 2016
  • Product Comparison: RMM Software 2016
  • Product Comparison: Backup & Recovery Software, Part 2

More Product Reviews

PREMIUM CONTENT

When you hear about a security breach, you probably think something like, The IT department must have missed something. But increasingly, breaches are caused by factors outside of IT s control. Today, a breach is just as likely to be the result of a devious email or an unwitting employee s error as a breakdown in IT.

As the world moves to browser-based applications (whether hosted on your own server or with a provider such as Amazon), it can mean that some of your applications might be on a local server in your office and others are hosted somewhere else. For example, you may have a hosted CRM ( Customer Relationship Management ) system, while your accounting or ERP software application stays behind closed doors where it is more difficult for a hacker to gain access.

Once a VAR or ISV makes a decision to pursue monthly recurring revenue opportunities in payment processing, the big question becomes how? Two Moneris subject matter experts offer guidance on the big decisions that must first be considered.

The once sluggish area of payments has quickly become anything but in the past few years. In fact, payments have become one of the most dynamic aspects of retailing. Retailers have often incorporated payment changes only as necessary. However, with continuous changes in industry requirements, consumer expectations and consumer access to new payment methods, retailers have had to adjust to become more nimble and flexible.

NAB Velocity, based in Denver CO, provides software developers and businesses with secure and customizable payment solutions, including credit and debit card processing, ACH processing, and gift/loyalty card programs from an ecosystem of payment service providers. As a division of North American Bancard Holdings, LLC (NAB), an industry partner with over 20 years of experience and knowledge servicing merchants, enabling agents, and supporting partners, NAB Velocity is the omnichannel platform to an integrated system of payment and merchant services.

The transition to managed services from a break-fix business model can be challenging for MSPs. There is much to consider in terms of setting expectations, documenting the deliverables, and defining how the MSP s relationships with its clients will be governed under this new model.

eMarketer predicts 37.5 million Americans will use proximity mobile payments this year a 61.8 percent increase over 2015 and total value of mobile payment transactions in the U.S. alone will grow 210 percent in the same period.

An IT solution provider discusses a major data center growth trend that every channel IT company should be taking advantage of right now.

SPECIAL REPORTS

If you want to know more about EMV and how to maximize your payments-related revenue, this guide is for you. After surveying both small and large retailers on their top technology needs (and where they plan to spend), surveying our own readers, and studying analysts data on the market, we came up with a list of the four most important topics of today and the near future: payment processing (special focus on security/EMV and mobility), mobile POS, POS-as-a-Service, and customer experience/ engagement.

Many IT solutions providers, both VARs and software developers, rank dealing with payment security slightly higher than a trip to the dentist. It s not something people want to spend time on. To most, payment security is not a money-making profit center. Additionally, the rules seem to be ever-changing and nearly impossible to get ahead of. To top it off, the bad guys always seem to be one step ahead.

Are your vendor partners merely providers of product for you to sell, or true partners that are walking with you hand-in-hand and working to help you succeed? If you didn t answer true partners, it might be time to reevaluate the relationship.

Here are 2016 s Best Channel Vendors, listed first by technology category (Business Continuity through VoIP) and then by technology subcategory. One of the main purposes of this special report is to give our resellers a guide to who their peers think are Best Channel Vendors.

2016 is just a few holiday parties away and will be here before we know it. This month prior is a good opportunity to take a step back and reflect on the past year. What has your company done well? Are there wins you should be celebrating? What will your company look like in the years to come? What have you struggled with? Are you taking steps to ensure that those same struggles don t occur in 2016?

Healthcare IT continues to evolve and change, and IT solutions providers in this vertical need to address the challenges their clients face as they try to keep up with standards, regulations, and trends.

FEATURED SUPPLIERS

At MAXfocus we provide over 12,000 MSPs and IT support companies globally with the integrated Remote Monitoring, Mail Security, Backup and ServiceDesk capability you need to make your clients lives easier. We also provide free training, sales and marketing materials to help build your business.

For more than 30 years, APG Cash Drawer has been designing and delivering cash drawers with a variety of size, color, interface, and integration options. An APG cash drawer will provide years of smooth, trouble free service with virtually no downtime, no service required, and no headaches. Our cash drawers are so well constructed and so reliable that our customers install them and forget them – even in the most demanding environments.

We ve spent more than 40 years helping lead the electronic payment revolution, and we remain at the industry s forefront. Providing merchants and partners with seamless, secure solutions and the latest industry intelligence, Moneris helps the businesses we serve unlock new possibilities and take advantage of new avenues for growth.

ConnectWise is the leading business management solution designed exclusively for technology organizations, such as IT solution providers, MSPs, software companies, hardware/software resellers, and System Integrators.

Harbortouch is a leading national provider of touch-screen point of sale (POS) systems and payment processing services. As pioneers of the as a service model, Harbortouch offers an unprecedented free POS program that allows the company s sales partners to offer a full-featured POS system with no up-front costs.

RSPA stands for Retail Solutions Providers Association. We are the only association dedicated to the retail technology industry.


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Zignals; global stock and forex trading strategies, free stock charts, stock quotes and stock

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  • Never miss a market move
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  • Desktop or Mobile
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  • Improve your trading with Zignals Alerts.
  • View past triggers on a chart; optimize your alerts to take advantage of the next move.
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HTML5 Charts and Alerts

Zignals is the global leader in stock alerts (No. 1 on Google), but we aren’t resting on our laurels. New look Zignals now offers comprehensive charting tools with fast alerting – all in a mobile-friendly design.

Powerful Market Alerts

With Zignals you can select from 50+ different types of alerts: covering price, volume and technical triggers. Simple one-click setup will keep you one step ahead of the market.

In-App, SMS Email Delivery

Zignals offers multiple ways to receive your alerts. In-app notifications keep you informed as you watch the market. While SMS and Email delivery alerts you while you are away.

View Alert Winners

Track alert performance on a chart or in tabulated form. Triggers can be viewed independently or in combination, showing potential gain (or loss!).

Try Zignals’ Alerts for Free

We offer a range of competitive monthly, quarterly and annual packages, but you can start building alerts on some of the leading equities in the market right now – for free.

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Pro Users can build custom watchlists. Watchlists support group alerts and quick view charting. Prices start at $10 a month.

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Business Development Strategies #small #business #lending


#business development manager

#

You are here: Home Business Development Strategies

There are a variety of different strategies one can use when developing business. It is important to understand the strategies a business development manager has used in the past before you bring them into your firm. Their approach may differ from what your company expects from its business developers. I’m going to cover of few of the most common approaches, but each business developer may have his/her own unique approach that incorporates portions of the following strategies:

The Expert/Inbound Strategy

This business development strategy is used more by doer-sellers and may not be appropriate for a full-time business development manager

The Expert/Inbound Strategy tries to set the business development manager as an expert in the company or client’s field. One example might be the engineer who creates the perception that he/she is in expert in energy savings for office buildings. This business development manager ‘s company designs energy retrofits for office buildings. Therefore, he/she is targeting real estate developers who may want to increase their building’s energy efficiency.

The business development manager writes articles and books, blogs, speaks at conferences, and participates in relevant industry associations with the hope that people will perceive him/her as the expert in the field.

As mentioned, this is an inbound strategy because the business development manager’s approach is passive. They put themselves out there and wait for people to reach out to them.

While, at first, it may seem like a dumb business development strategy. It’s been historically very effective, particularly when conducted by doer-sellers. Many businesses start out and have grown successful using this strategy.

The Client List Strategy

Another business development strategy centers around client lists. For example, let’s say you are targeting large general construction contractors in Tennessee. You can research, create, or even buy that list. From there, you can cold call or network your way to the decision makers within the organization. You can even use email marketing as a way to track clicks and uncover who might be receptive to talking with you. Assuming you have the right list, this can be a very effective strategy.

The Network Strategy

The networking strategy is not nearly as targeted. Business development managers using this approach often attend many industry events, lunches, etc. Their goal is to use their network to identify and connect with potential clients. Many business development managers use this approach because it’s less stressful than the Client List Strategy.

It has its advantages and disadvantages. Its advantage is you may identify a potential client that wouldn’t have appeared on a client list. The disadvantage is this strategy can take a long time, is not as targeted, and relies on the quality of the business developer’s network (and his/her ability to leverage that network).

The Old Client


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Business Solutions – Growth Strategies For The IT Channel #small #companies


#business solutions

#

Bringing together hardware, software, and subject-matter expertise allows these two companies to win big in the manufacturing vertical.

Simplifying the critical restaurant application landscape on a single software platform is driving big gains for a new ISV.

At the time of this writing, I m fresh off of RSPA RetailNOW 2016. Coming back from an event like RetailNOW, my mind and notebook are overloaded with takeaways from the various education sessions, keynote speakers, and interactions with resellers and vendors. Indeed, over the four-plus days I was in Texas, I have more than 30 pages of notes.

  • EMV Integration Addresses Legacy POS
  • Tips From A Security Assessment Startup Turned Thriving Integrator
  • Address The Needs Of Small Restaurants

More From The Current Issue

PRODUCT REVIEWS

We compare 11 business continuity solutions. Which is right for you and your customers?

  • Product Comparison: Endpoint Security Solutions 2016
  • Product Comparison: RMM Software 2016
  • Product Comparison: Backup & Recovery Software, Part 2

More Product Reviews

PREMIUM CONTENT

When you hear about a security breach, you probably think something like, The IT department must have missed something. But increasingly, breaches are caused by factors outside of IT s control. Today, a breach is just as likely to be the result of a devious email or an unwitting employee s error as a breakdown in IT.

As the world moves to browser-based applications (whether hosted on your own server or with a provider such as Amazon), it can mean that some of your applications might be on a local server in your office and others are hosted somewhere else. For example, you may have a hosted CRM ( Customer Relationship Management ) system, while your accounting or ERP software application stays behind closed doors where it is more difficult for a hacker to gain access.

Once a VAR or ISV makes a decision to pursue monthly recurring revenue opportunities in payment processing, the big question becomes how? Two Moneris subject matter experts offer guidance on the big decisions that must first be considered.

The once sluggish area of payments has quickly become anything but in the past few years. In fact, payments have become one of the most dynamic aspects of retailing. Retailers have often incorporated payment changes only as necessary. However, with continuous changes in industry requirements, consumer expectations and consumer access to new payment methods, retailers have had to adjust to become more nimble and flexible.

NAB Velocity, based in Denver CO, provides software developers and businesses with secure and customizable payment solutions, including credit and debit card processing, ACH processing, and gift/loyalty card programs from an ecosystem of payment service providers. As a division of North American Bancard Holdings, LLC (NAB), an industry partner with over 20 years of experience and knowledge servicing merchants, enabling agents, and supporting partners, NAB Velocity is the omnichannel platform to an integrated system of payment and merchant services.

The transition to managed services from a break-fix business model can be challenging for MSPs. There is much to consider in terms of setting expectations, documenting the deliverables, and defining how the MSP s relationships with its clients will be governed under this new model.

eMarketer predicts 37.5 million Americans will use proximity mobile payments this year a 61.8 percent increase over 2015 and total value of mobile payment transactions in the U.S. alone will grow 210 percent in the same period.

An IT solution provider discusses a major data center growth trend that every channel IT company should be taking advantage of right now.

SPECIAL REPORTS

If you want to know more about EMV and how to maximize your payments-related revenue, this guide is for you. After surveying both small and large retailers on their top technology needs (and where they plan to spend), surveying our own readers, and studying analysts data on the market, we came up with a list of the four most important topics of today and the near future: payment processing (special focus on security/EMV and mobility), mobile POS, POS-as-a-Service, and customer experience/ engagement.

Many IT solutions providers, both VARs and software developers, rank dealing with payment security slightly higher than a trip to the dentist. It s not something people want to spend time on. To most, payment security is not a money-making profit center. Additionally, the rules seem to be ever-changing and nearly impossible to get ahead of. To top it off, the bad guys always seem to be one step ahead.

Are your vendor partners merely providers of product for you to sell, or true partners that are walking with you hand-in-hand and working to help you succeed? If you didn t answer true partners, it might be time to reevaluate the relationship.

Here are 2016 s Best Channel Vendors, listed first by technology category (Business Continuity through VoIP) and then by technology subcategory. One of the main purposes of this special report is to give our resellers a guide to who their peers think are Best Channel Vendors.

2016 is just a few holiday parties away and will be here before we know it. This month prior is a good opportunity to take a step back and reflect on the past year. What has your company done well? Are there wins you should be celebrating? What will your company look like in the years to come? What have you struggled with? Are you taking steps to ensure that those same struggles don t occur in 2016?

Healthcare IT continues to evolve and change, and IT solutions providers in this vertical need to address the challenges their clients face as they try to keep up with standards, regulations, and trends.

FEATURED SUPPLIERS

At MAXfocus we provide over 12,000 MSPs and IT support companies globally with the integrated Remote Monitoring, Mail Security, Backup and ServiceDesk capability you need to make your clients lives easier. We also provide free training, sales and marketing materials to help build your business.

For more than 30 years, APG Cash Drawer has been designing and delivering cash drawers with a variety of size, color, interface, and integration options. An APG cash drawer will provide years of smooth, trouble free service with virtually no downtime, no service required, and no headaches. Our cash drawers are so well constructed and so reliable that our customers install them and forget them – even in the most demanding environments.

We ve spent more than 40 years helping lead the electronic payment revolution, and we remain at the industry s forefront. Providing merchants and partners with seamless, secure solutions and the latest industry intelligence, Moneris helps the businesses we serve unlock new possibilities and take advantage of new avenues for growth.

ConnectWise is the leading business management solution designed exclusively for technology organizations, such as IT solution providers, MSPs, software companies, hardware/software resellers, and System Integrators.

Harbortouch is a leading national provider of touch-screen point of sale (POS) systems and payment processing services. As pioneers of the as a service model, Harbortouch offers an unprecedented free POS program that allows the company s sales partners to offer a full-featured POS system with no up-front costs.

RSPA stands for Retail Solutions Providers Association. We are the only association dedicated to the retail technology industry.


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Family Business Consulting and Business Growth Strategies – American Management Services, Inc #business #plan

#family business

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Family Business

Over the last 25 plus years, our small business consultants have worked with thousands of family businesses, representing more than half of our clients. Without our business growth strategies, we have seen many businesses struggle to survive into the second and third generations and many founders forced to put off retirement indefinitely. We have also seen business issues drive apart families and family issues bring down businesses. We believe that removing family issues from the workplace can not only improve both your professional and family life; it can also help you achieve the goals that you set for your company.

It is our job to ask the tough questions and to work with ownership on the solutions:

  1. Is ownership spending enough time minding the business?
  2. Are you putting profit maximization above all else?
  3. Are you making family members really productive?
  4. Are non-family members unmotivated due to a perceived favoritism among family?
  5. Do personal battles dominate the workday creating a hostile environment?
  6. Are there too many family members on the payroll?
  7. Are family members hired for positions they are not qualified for, simply because they are family?

All of these issues can affect your ability to improve profits. To find the answers, we take an objective look at all aspects of your family business and implement the changes that will turn your business around and get you back to profitability. We put the welfare of the company above any favoritism.

Addressing these issues can be vital to a family business success and can help strike the balance between emphasizing the company as a family versus the family running the company.

Use the form below to contact us immediately.


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The 6 Best Advertising Strategies For Small Business #getting #a #business #loan


#business advertising

#

The 6 Best Advertising Strategies For Small Business

Small business owners need to be realistic about their advertising campaigns. Typically, of course, they ll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; you re unlikely to find a simultaneously effective and inexpensive channel for your ads.

That s why you absolutely must budget for advertising, not just play with the money you have left over. By assigning the right amount of money to the right channels, you can get the results you want, or at the least, improve the results you have, based on the data you gather along the way. Since your monthly spend will be consistent, you ll be better able to measure overall efficacy, too.

Given your need to optimize your advertising efforts, then, here are the best advertising strategies for small businesses.

1. Target your audience.

Sorry, but that particular product or service you re touting does not match the needs of anyone who currently walks the Earth. Many small businesses don t run adequately targeted campaigns, despite the fact that targeting is one of online advertising s primary advantages.

Indeed, you should be able to create an accurate target customer profile based on the data you ve collected. With this information in hand, and what you know about your current clientele, you can begin to target similar demographics and psychographics with your campaigns to attract more customers.

Whether you re advertising online or off, make sure your copy and imagery reflects the kind of customers you want to work with. This is key to targeting well.

2. Measure and track your advertising.

Many small businesses simply have no idea whether their advertising is actually working. This simply won t do.

Online advertising platforms like Google AdWords and Facebook provide you with extensive stats related to your ads, and will help you determine what is working and what isn t. This doesn t mean that you won t need to test and experiment, as it can take time for you to create an ad that resonates with your target customers, but it does mean that you can make faster decisions about what to try next.

If you re advertising offline, and you have to set up a specific email address or phone number to gain a clearer understanding of how your leads are finding you and what s working, then that effort is worth the hassle. Stop making guesses.

3. Know when to advertise.

At first glance, advertising year-round and spreading out your budget equally month-to-month may appear to be a wise and commonsense approach.

But if you think back to your business launch, odds are you did a lot of things that can t be scaled. There s no way for you to sustain a similar marketing and advertising initiative throughout the entire year.

If you sell seasonal products, you should be advertising in your highest-performing seasons. You may even want to start a little bit early and hold some of your advertising until a little after.

Black Friday and Christmas tend to be high-performing seasons, depending on the type of business you re running. It may be advantageous to set aside some extra ad money for these days and/or other holidays.

Finally, it can also be worthwhile to keep an eye on when your competitors launch their own big promotions. If you have an advertising budget set aside, you may be able to keep pace or even outmaneuver them.

4. Brand well.

Can your customers immediately identify your ads based on your copy, color choice, imagery, logo or typeface? If that question seems absurd, just look at what the major brands and companies are doing. Oftentimes, you can recognize their ads just from the colors they re using.

Over time, your customers will come to identify with and respond to your ad layouts. The temptation may be to change your branding every time you create a new ad, but that could be confusing and ineffective over the long haul. Your goal should be to show up in expected places, with familiar-looking ads that consistently resonate with your target customers.

Bottom line: Brand well, and stick to your image. Build loyalty through resonance.

5. Use your resources well.

You know the importance of ranking well in search, but you may simply not have the resources and time to consistently create new, informative content for your website.

In an instance like that, your best bet is to take advantage of services like Google AdWords and Bing Ads, so you appear higher in SERP results without having to optimize posts for your chosen keywords. If you have the budget to advertise, but not the time to create content, this is a good use of resources.

If you only have a small budget to allocate to advertising, it may not make sense to take out an expensive magazine ad. A Facebook ad campaign would be much more practical, since you can control your daily spend.

Make an honest assessment of the resources available to you, and leverage them in a way that helps you grow your business.

6. Show up in the right places.

It s dangerous to make too many assumptions about your target customer. For example, if there s a certain radio show that you like, and you assume that your customers like it too, you may be misinformed about the wisdom of spending money on a radio ad there that could prove expensive and ineffective.

If your advertising dollars are going to the wrong place, you re wasting your money. Instead, you need to get to know your customers. So, survey them. Get a sense of where they like to hang out online, what books and magazines they read, what podcast and radio shows they listen to and so on.

When your advertising is matched with the right understanding of your customers, you ll begin to attract more worthwhile leads to your business.

Final thoughts

There are plenty of opportunities to monetize through advertising. The key is in knowing who your target customers are, where they like to hang out — and thus where to find more people like them — and allocating your resources to those specific channels.

Advertising is not set-and-forget. You need to be strategic in the way you approach it, and amplify your marketing at the right times.


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Fast Track PHD on #phd,phds,masters,mba,courses,studentships,help,support,msc,post #docs,professional #doctorates, #mba #admissions, #mba #application, #mba #career #change,

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Fast Track PHD

posted about 2 years ago

Depending on the country it might also mean without doing the master first (?) Otherwise it would be a bit strange to have just 3 years of bachelor followed by a fast track Phd. That would mean only 5 years compared to the 8-9 years it takes in every other country. Can t believe that this is possible. Would be a bit too easy in my opinion 😉

posted about 2 years ago

In Australia you can go straight from a BA Honours to a PhD without having to do any postgrad stuff in between.

When I went to Australia for my Masters by Research Only (no coursework) in 2011, the first day I met my supervisor he advised me to upgrade to a PhD and to treat the project as a PhD project, which I did. I submitted in 3.5 years and have been finished since December 2014 (now graduated and officially a Dr yay!)

I m originally from Canada, so had applied for a masters thinking that I had to do one first, but this wasn t the case in Australia.

It s not a fast-track per say but the option to skip the MA if you have the capacity. However, there are upsides and downsides. The upside was a quicker finish for the PhD, but some downsides included feeling a bit behind (even though I did very well) because I didn t have the MA experience coming straight out from a BA honours, and feeling behind in some areas such as knowing about grants, getting published and conference attending. It was also a whole new subject area for me as well.

So to fast track, the options need to be weighed. It hasn t impacted my career as I managed to land a T R position at my uni and am beginning to collaborate with other researchers on projects, but it also hasn t been easy.

So one thing to keep in mind is that fast tracking can be a disadvantage for you when considering all the other not-so-directly related aspects of the PhD/Academic life. I had full funding from the university in the form of an international scholarship, so grants were not things I was thinking about (but now wish I had to beef up the CV).

I had 4 years BA and then the PhD took an additional 3.5 years, so a total of 7.5 years.

posted
04-Jun-15, 22:35

edited about 3 seconds later

posted about 2 years ago

Quote From awsoci:
However, there are upsides and downsides. The upside was a quicker finish for the PhD, but some downsides included feeling a bit behind (even though I did very well) because I didn t have the MA experience coming straight out from a BA honours, and feeling behind in some areas such as knowing about grants, getting published and conference attending. It was also a whole new subject area for me as well.

I definitely agree. I think even though it takes longer, there are big advantages to doing an MSc before a PhD.

posted
05-Jun-15, 07:18

edited about 2 minutes later

posted about 2 years ago

I think it depends on your long-term goals. If you go for a position in academia such as lecturer, assistant professor etc. it is probably an advantage. It is hard to compare PhD students among each other but I have a hard time believing that someone with only the bachelors degree has the same routine and performs as well as someone with a master degree. I definitely would not. We have 2 year master programms and that is often more than 1 year practical lab research + the course work combined. That is just a lot of experience.

However, if you don t want to continue in academia, I would consider it a huge advantage to skip the master. Companies often appreciate younger applicants, as they are more shapeable and you also have the advantage of getting a real salary two years earlier. Not so bad. It is definitely one of the down sides that you are often 30 years + until you enter the job market.

posted
05-Jun-15, 08:24

edited about 16 minutes later

posted about 2 years ago

Quote From Dunham:
. It is hard to compare PhD students among each other but I have a hard time believing that someone with only the bachelors degree has the same routine and performs as well as someone with a master degree.

I find this a little insulting. However, it s also not clear if you are referring to hard science degrees only, because I am in the social sciences and do mixed methods (quant/qual) as well as both content analysis and interviews as my major research methodologies.

If the former, I may have had just bachelors with honours, but I also graduated with an exceptionally high average (over 90%), had two RAs under my belt by my undergraduate graduation, one completed for a not-for-profit while the other for my university, 2 scholarships and 1 grant, a publication and fieldwork experience.

I performed exceptionally well during my PhD despite the set backs I mentioned earlier. I was fully funded, had a very strong result with my PhD examination (pass with minor and I mean took 2 days minor changes), continued to gain RA experience, completed social research tenders (i.e. outside the university research for not-for-profits/governments), conference presentations, had published from my PhD prior to submission and am currently publishing more works, and a heap of teaching experience that included complete unit coordination and lecturing as well as tutoring and guest lecturing. None of this includes any of the community outreach or professional service that I engage in on top of all of this.

But this wasn t easy and I worked very, and I mean very hard. I knew I had a disadvantage coming in straight from a BA Honours, but to suggest that someone like me wouldn t perform as well as someone with a masters degree is a bit pretentious. I know a number of masters to PhDs doing absolutely poorly, and ones doing very well.

It s highly individual and on that note, no PhD student will have the same routine that works for them.

posted
05-Jun-15, 09:16

edited about 12 minutes later

posted about 2 years ago

You would have exactly the same CV if you did a 2-year master before your PhD project. I am not saying that people who start a PhD after their bachelor degree are generally incompetent, but that 2 years more experience are 2 years more experience (for the individual researcher !). No need to justify yourself. It is just a completely objective fact. Of course you also find incompetent master graduates but that is completely individual. Those people would not have performed better if they started the PhD right away after the bachelor.I may relate it to natural sciences, but that does not change the point. More experience is more experience. I don t really believe that someone does 2 years of masters and does not develop at all.

I did not mean that offensive but I truly believe that e.g. a physicist needs much more supervision and guidance if he starts a PhD after the bachelor compared to the same physicist with a master degree. If you just compare a master thesis to a bachelor thesis and the amount of time you spent for the research. That is a huge difference. I can t believe that this makes no difference for the individual. That you worked hard doesn t change that fact or would you ve worked less hard during a master degree? 😉


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The 6 Best Advertising Strategies For Small Business #business #travel


#business advertising

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The 6 Best Advertising Strategies For Small Business

Small business owners need to be realistic about their advertising campaigns. Typically, of course, they ll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; you re unlikely to find a simultaneously effective and inexpensive channel for your ads.

That s why you absolutely must budget for advertising, not just play with the money you have left over. By assigning the right amount of money to the right channels, you can get the results you want, or at the least, improve the results you have, based on the data you gather along the way. Since your monthly spend will be consistent, you ll be better able to measure overall efficacy, too.

Given your need to optimize your advertising efforts, then, here are the best advertising strategies for small businesses.

1. Target your audience.

Sorry, but that particular product or service you re touting does not match the needs of anyone who currently walks the Earth. Many small businesses don t run adequately targeted campaigns, despite the fact that targeting is one of online advertising s primary advantages.

Indeed, you should be able to create an accurate target customer profile based on the data you ve collected. With this information in hand, and what you know about your current clientele, you can begin to target similar demographics and psychographics with your campaigns to attract more customers.

Whether you re advertising online or off, make sure your copy and imagery reflects the kind of customers you want to work with. This is key to targeting well.

2. Measure and track your advertising.

Many small businesses simply have no idea whether their advertising is actually working. This simply won t do.

Online advertising platforms like Google AdWords and Facebook provide you with extensive stats related to your ads, and will help you determine what is working and what isn t. This doesn t mean that you won t need to test and experiment, as it can take time for you to create an ad that resonates with your target customers, but it does mean that you can make faster decisions about what to try next.

If you re advertising offline, and you have to set up a specific email address or phone number to gain a clearer understanding of how your leads are finding you and what s working, then that effort is worth the hassle. Stop making guesses.

3. Know when to advertise.

At first glance, advertising year-round and spreading out your budget equally month-to-month may appear to be a wise and commonsense approach.

But if you think back to your business launch, odds are you did a lot of things that can t be scaled. There s no way for you to sustain a similar marketing and advertising initiative throughout the entire year.

If you sell seasonal products, you should be advertising in your highest-performing seasons. You may even want to start a little bit early and hold some of your advertising until a little after.

Black Friday and Christmas tend to be high-performing seasons, depending on the type of business you re running. It may be advantageous to set aside some extra ad money for these days and/or other holidays.

Finally, it can also be worthwhile to keep an eye on when your competitors launch their own big promotions. If you have an advertising budget set aside, you may be able to keep pace or even outmaneuver them.

4. Brand well.

Can your customers immediately identify your ads based on your copy, color choice, imagery, logo or typeface? If that question seems absurd, just look at what the major brands and companies are doing. Oftentimes, you can recognize their ads just from the colors they re using.

Over time, your customers will come to identify with and respond to your ad layouts. The temptation may be to change your branding every time you create a new ad, but that could be confusing and ineffective over the long haul. Your goal should be to show up in expected places, with familiar-looking ads that consistently resonate with your target customers.

Bottom line: Brand well, and stick to your image. Build loyalty through resonance.

5. Use your resources well.

You know the importance of ranking well in search, but you may simply not have the resources and time to consistently create new, informative content for your website.

In an instance like that, your best bet is to take advantage of services like Google AdWords and Bing Ads, so you appear higher in SERP results without having to optimize posts for your chosen keywords. If you have the budget to advertise, but not the time to create content, this is a good use of resources.

If you only have a small budget to allocate to advertising, it may not make sense to take out an expensive magazine ad. A Facebook ad campaign would be much more practical, since you can control your daily spend.

Make an honest assessment of the resources available to you, and leverage them in a way that helps you grow your business.

6. Show up in the right places.

It s dangerous to make too many assumptions about your target customer. For example, if there s a certain radio show that you like, and you assume that your customers like it too, you may be misinformed about the wisdom of spending money on a radio ad there that could prove expensive and ineffective.

If your advertising dollars are going to the wrong place, you re wasting your money. Instead, you need to get to know your customers. So, survey them. Get a sense of where they like to hang out online, what books and magazines they read, what podcast and radio shows they listen to and so on.

When your advertising is matched with the right understanding of your customers, you ll begin to attract more worthwhile leads to your business.

Final thoughts

There are plenty of opportunities to monetize through advertising. The key is in knowing who your target customers are, where they like to hang out — and thus where to find more people like them — and allocating your resources to those specific channels.

Advertising is not set-and-forget. You need to be strategic in the way you approach it, and amplify your marketing at the right times.


Tags : , , , , , , ,