12 Home Business Ideas You Can Start for Cheap – Work from Home Happiness
#work from home business ideas
12 Home Business Ideas You Can Start for Cheap
12 Home Business Ideas You Can Start for Cheap
Becoming a solopreneur, whether that means freelancing or starting your own business, is a great way to take control of your work life and earnings. But while making the decision to go solo can be a tough one, coming up with an idea that doesn t require a storefront isn t. Thanks to the internet, online marketplaces, and social media marketing there are endless possibilities for starting your own business right from the comfort of your own home.
The best part? Getting started doesn t have to cost much (if anything!). If the cost of starting your own business has been holding you back or you have budget concerns, check out these 12 home business ideas you can start for cheap!
1. Cleaning Service
Offices, residences, retail, or restaurants are all potential customers if you want to start a cleaning service . You can even put a unique spin on it by offering green cleaning. For the cost of some quality cleaning products and supplies, you can get your first client as soon as you can make a Costco run. Cleaning service businesses typically don t require a lot of advertising. When you do really good work, word-of-mouth referrals take care of new business for you.
2. Online Writing Services
No list of home business ideas would be complete without mentioning online writing services. Copy editing, ghostwriting, and copywriting are super important in today s online world of information. Companies from around the world rely on the service of writers to get them noticed in a sea of content. Think you need a lot of education and experience to start a writing career? Think again. You can start a freelance writing career with no prior experience .
3. Event Planner
Some people just have event planning in their bloods (I, am not one of them). Taking care of the details of an important day and making sure everything goes off without a hitch, is what party planners are known for. Thanks to their fire-putting-out capabilities and knack for getting things done, people are willing to pay big bucks for a party planner who takes the reins while letting them actually enjoy their event. There are some great resources out there about starting your own event planning business from the ground up.
4. Household Organizer
The saying, Cluttered desk, cluttered mind, are words I live by when working from home. The same can be said about running a household and having everything in a state of disarray negatively affecting how smoothly your days go. It s no secret that organization leads to productivity, but getting (and staying organized) just isn t everyone s forte. If you ve got a knack for order and can help others clear the clutter, you ve got a home business you can start for dirt cheap. (Bonus points when you let clients know about Amazon s trade-in program which allows them to get rid of their stuff and earn money back!).
5. Grocery Delivery
Wouldn t it be great if your car paid for itself? Well, if you use it to be a grocery deliverer, it just might! There s a reason why services like Uber, TaskRabbit. and Amazon Flex have soared in popularity, people love the on-demand economy and convenience of getting things done when they need it. Cash in on the craze and start a grocery delivery business. This kind of service is easy to market towards busy parents, small business owners, and elderly or disabled individuals who might otherwise have difficulty getting their shopping done (bonus ideas: offer other errand running services to increase revenue!)
6. Property Manager
I once filled in as a property manager for about three months while a former landlord (and good friend!) was away on personal business. Although she had just a handful of properties to her name and about a dozen tenants, I stayed pretty busy keeping up with collecting rent, fielding calls, showing vacant properties, and setting up work orders for repairs. Property owners need highly organized and efficient individuals to handle the day-to-day operations of having income-producing properties.
7. Social Media Consultant
You re going to pin, tweet, post, snap, and update anyway, so why not get paid for your expertise? Social media shows no signs of slowing down, in fact, there seems to be a new platform popping up every week. And that s a lot of social media to handle. That s why companies rely on social media savvy individuals to keep up with multiple accounts and help them stay relevant. If you can produce share-worthy content and know how to increase social interaction, you re on your way to what can be a lucrative social media consultant business !
8. eBook Author
Writing an eBook isn t as hard as you think. The best part of becoming an eBook author is that you literally can earn money while you sleep (or eat, or shop, or any other time!). With eBooks, you do the work once and get paid over and over again. Deciding on a topic and writing your first eBook can be done in a month s time, even if you have a full-time job and other daily commitments. The best way to earn money as a eBook author is to build up a portfolio of multiple books. The more you have, the more passive income you ll generate!
9. Resume Writer
Perfecting your resume is tough, but when you do, it can open many more doors than an outdated or out of touch one ever could. Job seekers recognize the power of a well-crafted resume and are turning to professionals to help them write an effective resume or CV that gets them an interview. There are tons of these kinds of gigs listed on the various freelance marketplaces. Networking on LinkedIn is also a great way to get the word out about your services and start securing work.
10. Virtual Assistant
There s really no limit to what a virtual assistant may be tasked with. Much of a VAs responsibilities will largely depend on the client s line of business and needs. But if you re a jack or jill of all trades, keep calm under pressure, and are generally pretty good at prioritizing and getting things done, you just might be the perfect VA. This profession has exploded in popularity in recent years. And now is as good as time as any to set yourself up as a virtual assistant and help busy professionals get more done in a day.
Running a blog is very much the same as running a business. While you might not see a ton of money rolling in right away, with the right monetization strategies in place, you can eventually make a living blogging and grow it into your very own personal brand. The startup costs are pretty small and between affiliate marketing, ad networks, sponsored posts, and other direct ad sales, there s many ways to produce income with your blog.
12. Get Crafty
Crafting is big business! Just look at all the successful Etsy sellers raking in six figures every year. Etsy aside, there are no shortages of sites where you can start selling your crafts today. You don t need a ton of inventory to get started, just enough to take some really good pictures and set up shop on whichever sites you choose. Many people start out selling part time and end up turning their hobby into a full-time home-based business.
More Resources and Inspiration
If you re looking for a home-based business idea, but aren t quite ready to go it alone, you may want to consider direct sales.
The Work at Home Woman has some great information on the Best Products to Sell from Home .
Direct sales success takes a lot of commitment and marketing. It s certainly not for everyone. If you think you might not be the best sales consultant, take a look at Dream Home Based Work s massive list of 120 Work at Home Jobs You Can Start from Home. the startup costs vary, but with such a large list, there s something for everyone!
Once you have decided on a home-based business to start, don t forget how effective social media is for marketing your services. When done right, you can land your first client by using social media .
This is a great list Ashlee. I would personally stay away from a cleaning service. I barely want to clean my own house but then I have to think of the money I d make from other ladies who feel like me ;).
I m already doing the blogging thing and writing services but I wish I were crafty enough to start a crafts business.
Thanks for sharing this. Have a great day and weekend.
allie smith says
I have been researching ways to make money online for months I have tried multiple survey sites. I have stuck with mint vine for the past 6 months and I have been making enough a month for a date night out with my husband or a trip to the mall. You can t quit your day job but for a few minutes a day in your spare time you can make some extra cash. Worth checking out
Window Cleaning Coach: How to Start a Window Washing Business, Tips, Advice, Training, Tools,
#window cleaning business
Hi, my name is Dave and I run my own successful window cleaning business called ShineTime in Birmingham, England.
The reason I’ve created this website is because I found that there was a lack of free information on setting up your own window cleaning business when I first started.
Instead I found there are a lot of opportunist window cleaners on the internet who are selling their knowledge (you can’t blame them really can you).
I realise when you’re setting up your own business funds are tight, so I’ve decided to give my expertise away for free.
The reason for this generosity you might ask? Well window cleaning helped me out of a tight spot: I was working in a dead-end factory for minimum wage and wasn’t too happy about the situation.
I finally decided to start my own window cleaning business, and after a lot of trial and error my business became successful. I want to help other people thinking of starting their own window cleaning company avoid some of the mistakes I made when I first started by doing this informative website.
Let’s get one thing straight, being a window cleaner is a horrible job: in Winter you feel like your hands are going to drop off, if you’re working by yourself it can become very lonely, and sometimes your customers can give you hassle. As you’re the head of the company you’re the one who has to deal with troublesome customers because there’s nobody to pass the blame onto.
It’s not easy either, most people seem to think it’s just a case of buying a bucket, getting a chammy and you’re away. Sadly there’s a lot of competition out there, it’s highly likely you’ll find all the best areas where you live (the posh ones that make you the most money) are taken.
You have to be prepared to work hard to build up your round and be able to discipline yourself because there’s no boss to kick you up the arse when you feel like having an impromptu day off. It’s very easy to slip into the habit of thinking: I can’t be bothered with it today. or I think I’ll knock off early .
It’s good to have the freedom that only comes with being your own boss, but it still doesn’t mean you can spend every other day in bed. Disappointing I know, but that’s life.
I want to make it clear that not everybody is suited to self-employment, some people need a person watching over them to make them work. If this is a description of you then you probably shouldn’t bother wasting anymore of your time on this site. Instead, you may want to consider looking for other cleaning jobs first to get some experience and see if a window cleaning career is really for you.
Despite all the drawbacks however, I believe if you’re desperate, i.e. stuck in a job you absolutely hate, or unemployed and on the dole, then window cleaning could be for you because it’s a realistic way of making a respectable living for a person who has no other options, just don’t expect to be driving around in a Bentley anytime soon.
QuickBooks Compatible Lawn Care – Landscape Service Software #lawn #care #software, #how #to #start
QUICKBOOKS LAWN CARE MAINTENANCE SOFTWARE
With its seamless integration with QuickBooks, its compatibility with handheld (pocket) computers and smartphones (like iPhones and Android), and its many functional features, The Service Program is the optimal software solution for your lawn service and landscaping business. Especially when it’s also one of the most affordable solutions on the market.
Following are some of the lawn care and maintenance tasks that The Service Program can help you record, track and manage and report to your residential and commercial customers, if appropriate:
- Enter Customers once in The Service Program or in QuickBooks and it seamlessly will update the other program.
- When a customer calls you can open a work ticket in The Service Program then it will seamless go to a PDA. Once closed it posts as an invoice in QuickBooks where you can print it out.
- Continue to receive payments in QuickBooks and do your other normal accounting functions. The Service Program does all the other little tasks that QuickBooks doesn t do.
- Generate analysis: type of grass(es) present, type of weeds present, insects found, diseases found
- Schedule when services need to be performed (fertilizing, pruning, etc.)
- Keep track of services performed per visit (mow lawn, edge, weed eat, rake leaves, prune, mulch, plant, etc.)
- Record fertilizers and weed control applied
- Track tree and shrub care services
- Record time of day and weather conditions
- Track when repair parts are used off a truck with inventory
- Track assets assigned to crews
- Maintain route schedules for crews
- Track crew profitability
- Track issues from the main warehouse to each crew member (fuel, mower parts, etc.)
- Create routes for cutting, fertilizing, cut-backs and more
- Record non billable work orders as well such as complaint calls etc. See how many types of calls are coming in based on type and for who they are referring to.
- You can enter the number of cuts/services on the route schedule and The Service Program will track the balance and pull them off the route when your obligation is met!
The Service Program is a QuickBooks add-on that can help you manage contacts, track leads, schedule appointments, plan routes, generate estimates, manage equipment rentals, track materials and equipment, produce invoices in the field, manage multiple inventory locations, create reports and fulfill service contracts. The Service Program also works with handheld personal digital assistants (PDAs), so it’s mobile, just like your business.
Premier iPhone, iPad and Android Crew GPS Tracking Solution NOW AVAILABLE!
#t shirt business
How to start a t-shirt business in 5 basic steps
Starting a t-shirt business might seem easy and fun, but behind the scene there is a huge arsenal of strategies that one should know if prepared to launch in the business. These 5 quick steps will help you understand some of the basic aspects on how to start a t-shirt business company selling custom t-shirt designs.
How to start a t-shirt business
1. DO YOUR RESEARCH AND PLANNING
When deciding to start a business selling t-shirts, you must have some basic information about the clothing industry. You must also have a solid business plan, to ensure profit to your business. Check out successful business brands for tips on how they succeeded, they might be very helpful. You must establish your budget before deciding to go too deep into the business. You might have huge plans, but a small budget, so make sure that you have enough resources to fulfill your expectations.
2. IDENTIFY YOURSELF AS A BRAND
Establishing your brand is definitely one of the most important foundations of your business, so you have to pay a lot of attention to this chapter. Your brand represents your whole image and the way you are perceived by the customers.
Your brand must have your distinctive personality, it must be unique, like you, and a brand that has a strong personality always stands out! Think of a strong name and a tagline to encapsulate your brand in one sentence, to make the crowd know what your business is about.
You have to figure out your goals and your target market to decide what kind of t-shirt designs you will get printed.
3. CREATE YOUR GRAPHIC DESIGNS
You have to do some research on the Internet to see the latest apparel trends, what the t-shirt community asks for. Now, after you have decided what to get printed, you should find a graphic artist. In case you are not a graphic designer yourself, you can find lots of talented designers on freelance sites like www.guru.co m. www.elance.com. w ww.odesk.com or on t-shirt competition sites like DesignByHumans, Teetonic or TeeFury. You can find the style that suits you, by checking the artists past works and hire them.
If you have a lower budget, you can chose the cheapest possibility for your business: purchase royalty free vectors and create your own designs. You can find plenty to choose from here: www.tshirt-factory.com. The disadvantage is that the designs will not be unique, but you have to admit that it is much cheaper.
4. KNOW YOUR COMPETITION
You should always keep an eye on the other t-shirt design companies you’ll be competing with. You should check their designs, their pricing and promotions. You should learn from them, not copy them. If they are successful, so can you, but you have to come with fresh ideas in the same old market. Keep track of the successful ones and make sure to price your t-shirts appropriately. Consider the costs incurred in making T-shirts, such as material, printing and marketing.
5. FIND A PRINTING COMPANY AND A BLANK T-SHIRT PROVIDER
The blank t-shirts for printing must be achieved from the company that you find most appropriate. This will be your physical product, and your choice will reflect very strongly upon your brand. There are some websites that accept t-shirt designs, and they will print these for you on demand. www.Jakprint.com and www.Storenvy.com are two great printing companies.
There are plenty of different types of t-shirts, but you have to make a decision based on your kind of t-shirt designs and target market. For instance you can go for Tultex, American Apparel, Anvil, Next Level, Alstyle, Bella, Bay Island and many others. The t-shirt thickness should also be important when you chose your blank t-shirt type. The thickness ranges from 120gr to 200gr, and the ideal is 180gr.
#music business degree
With special emphasis on entrepreneurship, innovation, modern media economics and strategy, the Music Business program is designed to help you take advantage of the wealth of opportunities that exist in all aspects of music, media and entertainment. Whether you want to work behind the scenes or advance your career as an artist, you’ll learn to leverage your creativity and the latest digital tools to build your enterprise and expand your independent reach.
You’ll master core music business competencies like management, accounting and booking, and you’ll hone vital interpersonal and communication skills through marketing, promotions and media relations coursework. You’ll also explore a wide range of traditional and emerging revenue sources, become versed in legal essentials, and develop the skills in digital production and social media strategy that will give you the knowledge to thrive as an independent artist and entrepreneur.
By combining a solid business foundation with creative problem-solving skills, digital fluency and an understanding of the industry, you’ll be prepared to succeed in a variety of career paths.
Ready For The Real World
As a Music Business major at McNally Smith, you’ll receive a hands-on education that prepares you for the real world. Our campus is a microcosm of the music industry, a collaborative environment where you’ll team up with performers, producers, songwriters and composers to bring real projects to market while studying key issues taken from the day’s latest news and information. You’ll also have the opportunity to make your mark at key conferences and festivals like South by Southwest (SXSW) and Pitchfork, where you’ll have insider access to up-and-coming artists and cutting-edge trends. During your time in the program, you’ll build a portfolio of work that showcases your talent and highlights your abilities. And through our Career Center and job board, you can even arrange an internship in another major music city like New York, Los Angeles or Nashville.
You’ll get a head start on your career by building your professional network while you’re still in school. And with access to guest artists and the thriving Twin Cities music and arts scene, you’ll be connected to the industry before you graduate.
Teaching For Tomorrow ℠
To succeed as a music business professional, you need a well-rounded education that prepares you for the dynamic future of music, media and commerce. That’s why our Music Business program focuses on developing your creativity while giving you the necessary technology skills to adapt and compete in the industry. You’ll also graduate equipped with the entrepreneurial concepts and business savvy you’ll need to reach your goals and establish your career.
With a comprehensive education that blends creativity, technology and entrepreneurship, you’ll be ready to make and sustain a life in music.
Your Career Path
Graduates of the Music Business program are prepared for a variety of career options, including:
- Public Relations
- Promotion and Marketing
- Tour Manager
- Sales and Distribution Representative
- Artist Manager
- Music Journalist
- Booking/Talent Agent
- Social Media Marketer
Our campus features 3 performance venues, 6 technology labs, and 11 recording studios where students learn to record, edit and mix music and audio.
There’s a lot to explore outside of class, including student organizations, free concerts, music ensembles, and the diverse music and art scene of Minneapolis-St. Paul.
#low cost business ideas
Businesses You Can Start For Under $5,000
Eight years ago, Texas resident Cynthia Ivie, a 43-year-old sales rep for Newsweek. struck out for Chicago with no more than a business idea and a 1989 Toyota Corolla packed with clothes, books, a vacuum cleaner, a stereo and a cocker spaniel named Buckley. Ivie’s big moneymaking idea: organizing the apartments and offices of busy people.
Today, Ivie’s company, White Space, offers “clutter control” services to hundreds of clients across the country, many of them recently relocated by big companies like the Walt Disney Co. and Exelon. White Space now has five full-time and eight part-time employees; Ivie expects revenues to top $1 million in 2007. “I knew the business would take off if I could survive long enough,” she says. “I had a lot of gumption–and probably a little naivet that kept me going.”
Gumption, naivet and very little cash. Ivie couldn’t afford a cellphone, so she bought a pager and a voicemail system for $200–”I knew where every pay phone in Chicago was,” she claims–and scraped together another $1,000 for brochures and business cards. For six months, she slept on a futon mattress in her friend’s basement. Eventually, she moved into her own home office, outfitted with two hand-me-down computers ($107) and two desks made out of hollow-core doors laid across cheap file cabinets ($20) from Office Depot. Total startup costs: around $1,500, including gas.
There are plenty of Ivies out there. And a lot them didn’t have–or need–gobs of green to launch their businesses.
Indeed, there are myriad ways to preserve precious cash while starting and building a business. Our special report, called “Small Business On The Cheap ,” offers plenty of helpful tips–from slashing marketing costs and telecom bills to cutting health care bills and travel expenses.
Like Ivie, fledgling entrepreneurs can save a bundle by selling services rather than products. “It’s really hard to start any product-based business for under $5,000,” says Richard Stim, co-author of Whoops! I’m in Business: A Crash Course In Business Basics with Lisa Guerin. In general, he says, there is less overhead for service-based businesses, which don’t require large outlays for equipment and inventory.
The best services to choose from are those that people don’t want to do themselves. Think yard work or preparing legal documents. Educational services such as teaching yoga, ballroom dancing or how to take the SATs are attractive, too. Better, still, if you can help people avoid or solve a problem–say, by inspecting homes for water quality or environmental safety.
There are some startup costs, of course. But when it comes to service businesses, the nice thing is that many don’t require expensive technology, save for maybe a computer and an Internet connection. If you want to start a child-care facility, for instance, you’ll want to spend a few dollars on toys and perhaps some childproof locks.
In some cases, as with child-care providers or real estate agents, you may need a state license or other certifications to set up shop. Child-care licenses run up to $100, depending on the state; you’ll also have to be certified in first aid and CPR (maybe $50 all in) and you’ll need some liability insurance (say, $450 per year).
A service startup’s biggest expense is probably marketing, be it printing brochures and business cards or placing ads in local newspapers. (Check out VistaPrint, which specializes in low-volume runs for smaller shops.) Setting up a blog can be a cheap way to get your message out, and it’s a lot less expensive than maintaining a Web site.
The best–and cheapest–advertising, however, is word of mouth. Offering free initial consultation meetings is a good way to get people talking. When Ivie landed in Chicago, she sent postcards to 30 local business people, promising three hours of organization services for free. “People snapped it up, tried the services, liked them, referred me to other people and the business started to grow,” she says.
In smaller markets, getting on friendly terms with the competition also can be good for business. If one piano teacher has too many students, she might sluice the spillover to you.
Whatever you do, though, remember to be patient. “If you’re looking to get rich quick, forget about it,” says Stim. “Instead, try to make a profit, enjoy what you’re doing and make it something that can keep going and going.”
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#home party businesses
Start a Home Party Business
November 17, 2006
It’s a party at your home–or better yet, at someone else’s. Customers socialize, and you make money. Need more convincing?
Home parties now account for roughly 29 percent of the nearly $30 billion in U.S. direct sales, and 13.6 million Americans bought or sold goods from home in 2004. Direct sellers are hawking everything from organic gardening supplies to wine. Some are even hosting virtual parties online. And the numbers are growing, according to Amy Robinson of the Direct Selling Association in Washington, DC. “The majority of companies coming into [the] DSA are party plan companies,” she says. “In a lot of cases, they are smaller, newer companies started by entrepreneurs from their basements.”
Andrew Shure (below) is one of them. Nationwide, he has 1,300 consultants selling Shure Pets pet products, and he predicts he’ll have 2,800 by the end of 2007. “The only requirement at Shure Pets is a passion for pets,” says Shure, 43, who launched the Chicago-based business in 2003 and projects sales of $1 million for 2006. Another example is Newburyport, Massachusetts-based Anna William, which lets customers design their own handbags. Kristen Lee, 29, launched the million-dollar company in 2003 with Keek Bielby, 57; Rani Chase, 36; and Erin Hornyak, 33–and already has 125 consultants nationwide.
Be sure to thoroughly research any company you’re considering, and make sure you love the products. As Robinson says, “It’s no fun to sell something you’re not interested in.”
Hanging out at a party and selling stuff might sound like easy money. But there’s more to it than that:
- If you’re buying into one, scrutinize the initial fee. What’s included in the startup kit? Amy Robinson of the Direct Selling Association in Washington, DC, advises, “Make sure what you’re getting in return for your money is worth it.” Look for plenty of samples, training materials and other tools that will help you host a successful party.
- Ask whether there’s a buyback policy. Companies that are members of the DSA must agree to buy back inventory from consultants within 12 months of the date of purchase, at a minimum of 90 percent of the original net cost. That way, “if you decide it’s not for you, you can recoup most of that money, and there’s minimal risk involved,” says Robinson.
- Make sure there’s a real product being sold. And make sure it’s not something that will leave you with a garage full of widgets. If you suspect it’s a pyramid scheme–where your time and money is devoted to recruiting and earning money off a downline, and there’s no actual product being sold or the product is worthless–keep looking.
- Don’t feel pressured. Shady operators might try to convince you to “get in on the ground floor with this new opportunity,” notes Robinson. “But a good opportunity will be there tomorrow. You need to take your time and think about it–make sure you’re completely comfortable with it.”
- Remember, the party is never really over. Hosting a home party isn’t just about the party, as fun as that might sound. You need to be willing not only to make the initial sale, but also to follow up, to develop relationships, to be the kind of salesperson who could sell chocolate ice cream to a woman in white gloves–and call her a few weeks later to see if she’d like some more. “This is a relationship business,” says Robinson. “It’s about service after the sale.”
#start up business
Don’t Just Start a Business, Solve A Problem
Founder of Alltopstartups.com
As long as consumers have problems, they will always search for solutions. People will always look for better, faster and smarter ways to accomplish everyday tasks. And fortunately for entrepreneurs, there are still lots of rooms for improvements in existing products. That said, the biggest issue for most founders is finding these painful problems and matching them with the best solutions possible.
Here are a couple pieces of insight to get you started.
Focus on building a must have not a nice to have product. Consumers are overwhelmed with the paradox of choice on daily basis. Attention spans are getting shorter in the age of multi-tasking and only few products are getting noticed with many being a solution for a must not a want. The demand for quicker and faster results make it difficult to fully satisfy the needs of consumers. You need to be doing something different and better to make it in this world, as donsumers expect and demand more than just another product.
Solve real painful problems. Google made search better. Amazon simplified online buying and selling. Netflix solved on-demand streaming media. Uber is trying to make on-demand car service better. What can you make smarter or better?
What is the one painful problem you can solve without struggle? To grab your customer s attention, start by solving their needs, wants rarely make the cut. If your product is not a must-have, you could still find a way to repurpose it to solve a pressing need. If you have been able to identify a crucial problem that you can effectively execute and deliver to market, you will be able to create a real business that matters.
Your business should be your passion. Some entrepreneurs look to solve problems they identify with or feel passionate. They choose this path because work because less about work and more about enjoying the journey.
You will need all the inspiration, commitment and the perseverance you can get to make it as an entrepreneur, hence the need to start a business you are passionate about.
The happiest and most successful people I know don t just love what they do, they re obsessed with solving an important problem, something that matters to them, Dropbox co-founder Drew Houston said during the 2013 MIT commencement address.
Coupled with passion, is the ability to execute. If you can t deliver, you are not in business. Products with a real need are easy to market and you won t have to convince people about the existence of the problem and the need for your product because they identify with it.
You don t want to start a business that may not survive. Do your homework, validate your idea and make sure you have a real market for your idea. Don t just start another business, solve a real problem people actually have to increase your chances of success.