Tag: Small

Nevada Small Business Development Center, small business consultant.#Small #business #consultant

Nevada Small Business Development Center College of Business A partner in The Business Services Group

The Nevada Small Business Development Center is a statewide business assistance outreach program of the University of Nevada, Reno, College of Business. We provide a wide variety of technical assistance to support Nevada Business.

The purpose of the Nevada Small Business Development Center is to guide and assist entrepreneurs in starting and growing their businesses in today’s dynamic market.

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Business Blog

Made In Nevada

The Made in Nevada program is the longest running marketing cooperative in the Silver State. Originally established under Governor. Read More

Nevada SBDC State Director

“Small business is an economic powerhouse that knows you by your first name.” – NFIB. Nationally, small businesses continue. Read More

The Most Critical Steps in Preparing for a Successful Business

By: Debra Ward, Marketing Consultant, Dream Weaver Marketing Starting a new business is fun, but it takes careful planning. Read More



TECH TRAINING: Cybersecurity

Cybersecurity refers to the preventative techniques used to protect the integrity of networks, programs and data

WEBINAR SERIES: Where’s the Contract? State and Local Government Contracting: Buying and Selling Perspectives

Join the Nevada Procurement Technical Assistance Center (PTAC), Procurement Outreach Program (POP) to learn more about

Make More Money from your Website

If you re not maximizing your revenue through your website, learn how to create this successful plan

Small business consultant


Highlighted Clients

BeAbundant J.B. Mapes Co.

Beatrice “Bea” Hamilton is the owner of two businesses downtown: BeAbundant, an upscale home furnishings store, and J.B. Mapes Co., a combination bistro and boutique. Both businesses are in homage to a Reno of the past, showcasing stylish atmospheres and unique items to create memorable shopping and dining experiences. . Read More

Small business consultant

Small business consultant

Small business consultant

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    The Nevada Small Business Development Center is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the State office of the Nevada Small Business Development Center at (800) 240-7094.

    Nevada SBDC es financiado en parte a través de un Acuerdo Cooperativo con la Administración de Pequeños Negocios (SBA) de los Estados Unidos. Todos los servicios se extienden al público sobre una base no discriminatoria. Las acomodaciones razonables para las personas con discapacidades mentales o físicas se harán, si se solicitan con al menos dos semanas de anticipación. Comuníquese con la oficina del estado de Nevada SBDC al 1-800-240-7094 para hacer arreglos. SBA no puede respaldar ningún producto, opinión o servicio de ninguna institución o actividad externa.

    All SBDC programs and services are extended to the public on a non-discriminatory basis. Language assistance services for clients with limited English proficiency will be provided.

    Small business consultant

    (800) 240-7094 // Contact Us

    Copyright © 2017 Nevada Small Business Development Center

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    The Launch Pad, small business consulting.#Small #business #consulting

    Small Business IT Consulting backed by Award-winning Technical Support

    Small business consultingOutsourcing your IT support allows you to focus on the things that matter most; you don t get paid to manage your technology, you get paid to run and grow your business. Through our award-winning line of liveconnect and livesupport programs designed for small business, The Launch Pad offers remote support and monitoring, help desk services and onsite IT support to small businesses, organizations and schools throughout the U.S. Our small business IT consulting services include expert onsite service, remote support options and award-winning phone-based technical support for workstations, servers and networks by certified specialists. With programs, warranties and support terms designed to meet your technology needs, its like having our own fully trained IT department working for your organization to keep things running smoothly.

    Business Information Technology Services: Technical Support/Service Options

    The Launch Pad s liveconnect technical support series spans three categories: per incident onsite service, help desk phone/online support and managed service contracts. Help Desk Support support services are offered via phone, remote access tools and through our eTicket online Small business consultingsystem. We also offer hardware repairs onsite or via mail-in. Our technical support services, both onsite and remote, are available to to small businesses, organizations and schools throughout the U.S.

    To schedule an onsite service call, please call 888-920-3450 x202.

    Help Desk Technical Support Programs, Pricing Policies

    Complimentary Phone Support for all Small Business Customers – Give us a try

    We d love to hear from you, so as a courtesy to any small business or organization, the first 5 minutes of any call is not charged. Its a way for us to get to know you and you to try us out. To make the best use of your support call, its helpful to have as much information as possible available to the technician on the phone. Many problems can be solved very quickly with the right information. If an error message occurs, write down the exact message and any code shown with the message. Record what you were doing (i.e. the software program and the function within that program) when the error occurred. It is also recommended that you record the steps used by the technician to resolve the issue so you will have them for future reference. After your first five minutes if the issue isn t resolved, you can decide if you d like to move forward with phone or onsite support – your call.

    Help Desk Technical Support – Per Incident Minute by Minute Billing

    Existing Launch Pad Customers – Customer Portal and Support Options

    Phone Support: 888-920-3450 extension 0

    For answers to common problems troubleshooting issues, please review our Technical FAQ.

    Your Business IT Services Partner – liveconnect: The Launch Pad Difference

    Liveconnect An Extension of Your Current Support Resources

    Small business consultingOur liveconnect IT Solutions series for small business is designed to offer you a flexible level of technical support as needed to keep your company running smoothly. For organizations currently represented by outside consultants or an in-house maintenance staff, we know IT crises may spring up when local support personnel are unavailable or the issue is beyond the scope of your local service technicians. In these cases, The Launch Pad s onsite and online support experts give you an easy, fast, and economical way to augment your local help and to transfer useful knowledge to improve your ability to resolve future problems locally. Or, you can put your organization fully in our hands and let us become your virtual IT department insuring all of your technology and web needs are completely taken care of.

    New organizations typically begin with a business information technology services system implemented on a shoestring budget. Without a scalable framework, shoddy fixes often get thrown on top of an unstable foundation. As a company grows, reliability and scalability issues can hinder the success of the business. These badly built systems need proper assessment, intelligent strategic planning, and wide IT knowledge to evolve to a network infrastructure that can offer the solid foundation to handle current business requirements and ease future growth.

    Small organizations need guidance and technical education to navigate through an ever mSmall business consultingore complex array of technology alternatives available for accelerating business success and enhancing efficiency. Network consulting and specialized product expertise can result technology choices that meet the true needs of a small business backed by strong relationships with authorized vendor partnerships. This Launch Pad maintains authorized reseller and certifications status with most major manufacturers including Apple, Acer, Sony, HP, IBM, Intel, Microsoft and many others. This allow us to align IT expertise with the real needs of clients backed by strong support channels and product education.

    Have a specific project in mind?

    Need a quote for volume pricing or software licensing? Looking to install or upgrade your current network? What are your IT or Web challenges? The Launch Pad can help you get the ball rolling. We are happy to provide you with an evaluation and no-cost proposal custom tailored for you.

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    Tips – Advice For Small Businesses in Australia, My Small Business, small business advice.#Small

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    How to turn a $3000 start-up in to a $25 million business

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    Sydney woman sues for defamation over shoplifting poster

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    From fascinators to freebie seekers: The milliners behind the spring racing carnival


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    The real risk for ageing business owners


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    Getting real about online payments in digital world


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    Inside the million-dollar entrepreneurs club

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    ‘Will Australia Post refund me? – crash sparks compo call

    Small Talk

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    Kate Carnell flags government-backed business bank

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    From the kitchen to the factory, how far can you go?

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    What small business really wants


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    The legal issue Amazon faces in Australia

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    The new normal, tats in the office


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    Is it time to kill office Christmas party?


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    Ever walked out of a job?


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    Home, Small Business BC, small business resources.#Small #business #resources

    Small Business BC

    Small business resources

    Small business resources

    How We Help

    Small business resources

    Business Education

    Business theory is one thing. Applying it is another. We teach practical skills and knowledge you can use in the real world.

    Small business resources

    Expert Advice Help

    Bouncing ideas off of friends and family can be helpful, but it’s no substitute for talking to a qualified expert.

    Small business resources

    Registration Services

    We can help you register your business and its name, as well as register for GST/PST and prepare it importing and exporting.

    Small business resources

    Resources Tools

    Small Business BC offers dozens of free checklists, resources and tools designed to help save you time and money.

    Here to Help at Every Step

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    Just Starting Out?

    You have an idea that could change your industry. Or, at least, your life. At Small Business BC, we can help you make that happen.

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    Already Growing?

    Have a established, growing business? Our team is here to support you at any stage with affordable education and advice.

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    Planning to Exit?

    If you’re getting ready to exit your business, we’ll help you access the tools to develop a succession plan or sell your business.

    Success Story

    Meet James Flawith, Lil Worker Safety Gear

    Pitching your business in front of a national audience sounds daunting, but for James Flawith, Founder of Lil Worker Safety Gear, it’s just the latest step in a journey that’s taken him from Comox to living rooms across Canada.

    Latest Articles

    Small business resources

    How to Keep your Business Safe Online

    It’s never been more important to get your small business online. Canadians love shopping on the internet, racking up an impressive $19.2 billion dollar spend in 2016 alone. This burgeoning frontier presents almost limitless potential for growing your bottom line, but it’s not without its drawbacks. Cyber Attacks Thousands [ ]

    Small business resources

    Business Resources for Canadian Service Veterans

    Each year, on Remembrance Day, we pause to reflect on the men and women who served Canada and put their lives on the line for our freedom. Canada’s military makes up a significant segment of our society. Combined, the Department of National Defence and Canadian Forces are the single largest [ ]

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    Maine Corporations Division, small business resources.#Small #business #resources

    Small Business Resources

    Welcome to the Secretary of State’s Small Business Resources page. As you take important first steps on the road to entrepreneurship, there is a vast network of services available to you here in Maine. The Office of the Secretary of State wants you to know how to take advantage of these services, all of which are aimed at helping you work smarter, not just harder.

    The Maine Small Business Advocate serves as an independent voice for Maine small businesses within the state s regulatory system, ensuring it functions fairly and effectively. The Advocate works directly with small businesses of 50 employees or fewer that have specific grievances with one or more regulatory agency s enforcement actions. The Advocate s top priority is to represent small businesses that face the challenging task of understanding and complying with Maine s extensive and often complex regulatory requirements. As an appointee of Maine s Secretary of State, the Advocate serves as an independent, accountable and appropriate check on the state s efforts to regulate Maine businesses. This position is the first of its kind in the state and the nation, demonstrating our state s commitment to ensuring that our small businesses take root and prosper.

    The Maine Department of Economic and Community Development, through its Business Answers program, connects new and existing businesses with the various state departments and agencies responsible for specific licenses, permits, rules and regulations. While Business Answers does not advise on legal or financial matters, contacting the program staff is a good first step when faced with the question, where do I start? Business Answers can be reached by calling 1-800-872-3838 or visiting www.maine.gov/businessanswers.

    When you’re running a business, you don’t need to be a tax expert, too. But you do need some tax basics. IRS Small Business Advantage gives you the information you need to stay tax compliant so your business can thrive. The IRS s Small Business and Self-Employed Tax Center is a great resource to help your business grow.

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    Small Business Resources – Arizona Small Business Association, small business resources.#Small #business #resources

    small business resources

    Introducing Guaranteed Retirement Income from NationwideSM

    This new way to save for retirement gives your employees guaranteed retirement income every month for life, for as little as $10 a month.

    CopperPoint. at work for you

    Small business resources

    CopperPoint delivers peace of mind to Arizona employers and their employees. We are the state’s premier provider of workers compensation insurance, serving Arizona businesses, small and large, since 1925.

    Think BIG, with UPS.

    Small business resources

    Whether your business is high tech or handmade, our expert-designed products and services can make your small business run more efficiently. Our solutions were created with the specific needs of small businesses in mind.

    Small business resources

    Experience ASBA

    Time: Click for times based on location

    Location: Phoenix or Tucson

    Small business resources

    ASBA Speed Networking

    Time: Click for times based on location

    Location: Phoenix or Tucson

    Affordable Dental Plans for ASBA Members

    Small business resources

    Your smile deserves Delta Dental, the nation’s leading dental benefits provider. With the largest network of dentists, personalized service special pricing for ASBA members, we make it easy to keep your smile healthy.

    Have questions on small business and health insurance?

    Small business resources

    Get the latest on individual, sole proprietor, or group plans related to small business. We can help you find the right plan for you, and your employees. Click to learn more!

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    What Should Be On A Business Card For Small Businesses, Small Business Marketing Blog,

    What Should Be On A Business Card For Small Businesses

    Small business cards

    Should you put anything on the back of a business card? Is it important to list your website url?

    Just because you only have a few inches of real estate to work with doesn t mean you still can t get your message across and do it in a way that doesn t require packing every possible bit of information about your business.

    Your business card is often the first place prospective customers look when they re searching for contact information for your small business. Having a professional looking business card forms a first impression that can mean the difference between them picking up the phone or throwing your business card in the trash.

    Here s what to include (and not include) on a business card:

    1. Logo and Tagline

    If you want your business card (and your business) to really get noticed, it all starts with great design and quality printing. Your brand should be immediately recognizable. That means should always include the name of your business AND your logo somewhere on your card.

    And this is one area where a lot of small businesses start to really junk things up.

    Take full advantage of the back side of your business card.

    One of the questions I see the most frequently from small business owners is whether to list a title on their business card and, if so, what exactly to include.

    There are a lot (and I mean a lot) of opinions and discussions around the topic of what job title to use on a business card when you own a small business.

    Typically, job titles fall into 3 categories–no title, organizational role (ex. CEO or President), or function (ex, Director of Sales and Marketing).

    • For small businesses with only 1 or 2 employees, referring to yourself as President seems a bit blowhardy.
    • If you want people to have a clearer understanding of your day-to-day responsibilities, then something more functionally specific makes more sense (ex. Business Development Manager).
    • If you re trying to establish credibility with prospective contacts who prefer to deal directly with the owner, then go that route

    Small business cards

    3. Contact Information

    Back in the day, businesses had one (or at most two) telephone numbers. Now you ll often see business cards that include an 800 number, a direct line, a cellphone, and possibly even a home number. Totally ridiculous! Your customers shouldn t have to play a game of telephone roulette.

    Why not keep it simple? Include the one or two numbers where your customers will be able to reach you. That s all, that s it!

    Along with your phone number, always be sure to include your email address. Notice I said your email address and not some generic [email protected] Nothing says Please don t contact me I really don t care about you more than pointing people to an anonymous inbox.

    Do you need to include a physical address?

    That depends on your business. If you have an ecommerce store with no brick and mortar storefront, operate out of your home, or there s no reason customers would need to visit you, leave it off. Otherwise, it s entirely up to you. However, I have spoken with a number of folks over the years who feel a physical address helps validate the legitimacy of a business.

    On the front you ll typically want to include 1) a contact name 2) email 3) phone number 4) address and 5) website –all the information prospective customers will need if they want to get in touch.

    Of course I can t talk about business card content without mentioning the fax. Of all the superfluous information you could possibly include, this has to be at the top of the heap. With the ability to scan and email documents, listing a fax number generally isn t necessary (unless you know your customers are going to use it).

    Let s just nip this one in the bud right now. Including a QR code on your business card isn t going to make you look hip or cool.

    The fact of the matter is most people aren t actually going to do anything with your business card until they get in front of a computer or tablet. At that point, it s going to take just as much time for them to pull out their phone, waste time scanning a QR code, connect to the web, and check it out as it would for them to just type in your url.

    5. Links to Social Media Profiles

    If your small business is on Facebook, Twitter, LinkedIn, Pinterest, and Google+, it doesn t take long before you wind up with a proliferation of social media profiles on your business card. Instead of giving people different ways to connect, you end up overwhelming them with a sea of social media icons and links.

    Focus on the 1-2 primary social media channels your customers actually use and leave all of the other links for your website.

    6. Services (Sparingly)

    If you have the room including a short list of services can definitely help reinforce your offerings with current and prospective customers.

    Notice I said short. Trying to list everything under the sun will only junk things up. I know when I get business cards that have a massive laundry list of services my eyes usually just glaze over.

    7. Multiple Websites (Never!)

    If you have a business website, an ecommerce site, a blog, and three social media profiles you re much better off pointing prospective customers to one url where they can then access all of your other information. In other words, don t junk it up.

    Business Card Best Practices

    Don t be afraid to use both sides of your business card. Doing so gives you more space so you allow your content to breath and also make it easier to digest for current and prospective customers. For starters, add your small business logo and tagline to the back side of your card. Then use the front side for your name and title, physical address (if you have a brick-and-mortar storefront), your phone number (one is almost always enough), and your email address and website.

    From there, you can look at ready-made business card designs or design your own.

    Have additional questions about what to include on a business card for your small business? Leave a comment below or send them to me directly.

    As a disclaimer, I use affiliate links for some of the products listed. They are all products I absolutely love and trust and would recommend regardless of whether they have an affiliate program.

    Shell Small Business Card, Shell United States, small business cards.#Small #business #cards

    Shell Small Business Card

    Enjoy both convenience and basic purchase control while managing your cash flow with flexible payment terms. Call 1-877-981-3327 for more information!

    Apply Now!

    Have a question or need more information? Contact us at 1-877-981-3327 Monday through Friday from 8:00 AM to 8:00 PM Eastern Standard Time.

    It’s the business tool with all these advantages:

    Cash Management

    • No annual fee, no monthly fee, no card fee
    • Additional cards at no cost
    • Flexible payment terms – make at least the minimum payment due or pay in full


    • 24/7 online account management any time that fits your schedule
    • Consolidated statements that group transactions by card ID with fuel and non-fuel purchase itemization
    • Pay-at-the-pump convenience at over 14,000 stations


    • Limit purchases to fuel only or allow convenience store and vehicle related purchases
    • Monitor and download your billed and unbilled transactions online
    • Designated station card option allows employees to fuel at your preferred Shell locations

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    Fraud Matters

    The use of fuel cards and cashless payment in the commercial road transport industry is on the rise. But with greater use comes greater abuse, especially as fuel is one of the world’s most valuable commodities. Shell commissioned research into the fraud management practices of fleet managers and drivers in the US, to reveal issues around fraud in the fleet industry.

    Small business cards

    Fuel Matters

    Fleet managers are under greater pressure and the nature of their role has changed due to the realities of tighter margins, stricter emissions legislation and a growing need to prove environmental credentials.

    Small business cards

    Commercial Fuels

    Shell US Commercial Fuels is a leading marketer of unbranded gasoline, diesel, and heating oil to US B2B customers with product conveniently available from a network of terminals across the US.

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    Small Business Online Advertising: Discover the Best Way to Effectively Advertise Online, WordStream, small

    Small Business Advertising

    Small business online advertising can often be difficult for small businesses still getting on their feet. Small businesses looking for online advertising ideas have numerous options available to them. The best online advertising for one small business may very well be the worst form of online advertising for another.

    One of the best and most profitable ways for small businesses to advertise online is through pay-per-click marketing (PPC), a branch of Search Engine Marketing (SEM). PPC continues to grow in popularity as an effective online advertising method because it serves as a relatively easy, cost-effective way to get your advertisements in front of a huge pool of potential customers using Google AdWords and other search engine marketing platforms to display your message.

    WordStream has been featured in USA Today as an aid in helping small businesses use Google AdWords to their greatest advantage.

    The article reports on the trend of Big search engine platforms (Google AdWords, Microsoft AdCenter, etc.) whose bottom lines depend on selling ads linked to search results.

    These search engine platforms pour millions of dollars into initiatives to help small and medium sized advertisers make the leap to pay-per-click (PPC) advertising. Unfortunately, many small business struggle to get a handle on PPC.

    As WordStream’s founder Larry Kim notes, in USA Today article:

    “It’s all too common for small advertisers to waste money on poorly executed campaigns. Typically, they don’t re-evaluate and they miss out on the opportunity to leverage a powerful marketing channel to grow their business.”

    WordStream has been recognized as a key asset in producing high-performing PPC campaigns. Learn about how WordStream’s PPC Software and Traffic Express service can revolutionize how you advertise on Google and drive relevant, valuable traffic to your business while saving you time and money.

    Small Business Advertising Tips : Using PPC

    So what’s the “correct” way to use PPC as part of your small business advertising strategy? Implementing a few best online advertising practices will ensure that your small business succeeds with PPC. Here are some tips for effective small business advertising:

    • Begin with solid keyword research: Keyword research is the core component of effective online marketing and using keywords in advertising. Make sure your research is data-driven.
    • Organize and group your keywords: Keyword grouping allows for more strategic online marketing for both PPC and SEO campaigns.
    • Commit to Advertising Online: To see continuous benefits, you should regularly test, update and improve your small business online marketing campaigns.

    The best small business online advertisers continuously research and improve their keyword lists.

    While small businesses can easily be overwhelmed by the intricacies of how to use Google AdWords, WordStream offers comprehensive online advertising services for small businesses wanting help with PPC online advertising.

    Learn how WordStream, a leading online advertising company with unique PPC management solutions, can play a role in your search marketing strategy.

    Marketing Strategies for Small Business

    Small business advertisingA small business marketing strategy can help you identify who your customers are, measure your company’s position compared to competitors, and track the performance of your marketing actions.

    • What are your customers searching for online?
    • How could you reach your targeted customers?
    • Which online marketing techniques will help you increase traffic and differentiate your product from competitors?

    Small Business Online Advertising Advice from WordStream

    WordStream Advisor’s automated alerts will notify you of areas in which immediate action can be taken to yield better results, and make suggestions on which areas of your account can be improved. WordStream Advisor will allow you to:

    • Discover new keywords
    • Create logically organized ad groups
    • Identify negative keywords that could be wasting your ad budget
    • Improve your ad copy
    • Create compelling, relevant landing pages

    WordStream can help you achieve your pay-per-click advertising goals. To find out how, try our free AdWords Performance Grader Plus to assess the strength of your AdWords account, or get access to a free trial of WordStream Advisor and discover how much easier paid search can be.

    Effective Small Business Advertising Solutions

    • Build effective PPC campaigns from scratch
    • Create new ad groups
    • Expand your keyword opportunities
    • Cut wasteful spending with negative keywords
    • Analyze your search queries for insights

    Small business advertising

    No Time for PPC? Leave It to the Experts

    Small business advertising

    Small Business Advertising Ideas, small business advertising.#Small #business #advertising

    19 Advertising Ideas for Small Businesses

    Small business advertising

    Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise.

    This collection of small business advertising ideas presents both the tried and true and some you may not have tried yet – advertising ideas for your small business to effectively reach your target market and attract new customers.

    Tried and True Advertising Ideas for Business

    Direct mail can be very effective business advertising – and is much more favorably received than other direct marketing media, such as email or telemarketing. And even if you don’t have a mailing list, you can still geographically target your mail. Here s an example of a sales letter to customers that will get results and how to write one. You ll also want to read these 10 Tips for Maximizing Your Sales Letter Response.

    Besides box ads and advertising inserts, local newspapers also often offer special advertising features showcasing particular businesses – all powerful business advertising opportunities. Don’t overlook special interest newspapers as an advertising idea if they exist in your area. They may be delivered to exactly the audience you want to reach.

    This advertising idea can be a very effective way of reaching a target market.

    The trick is to choose the magazines or e-zines that best match the market you’re targeting.

    Although use of the printed yellow pages is on the decline, there’s still a lot of people who use the yellow pages to find the businesses they’re looking for – and they won’t find you if your small business isn’t listed there.

    Get the biggest printed yellow page ad you can afford; the more visibility the better. As a more modern alternative consider the online version.

    Sure, they’re advertising. Every time you hand one out to a prospective client or customer, you’re advertising your small business. But why not take this advertising idea further and make your business card a marketing vehicle by making sure that it states the primary benefit your product or service offers the customer. You can even go a step further and magnetize your business card, increasing the chances of it being posted on someone s fridge or other magnetized surface where it will be seen regularly rather than just being shoved in a drawer somewhere out of sight.

    6. Joining professional/business organizations.

    Every professional or business organization offers exclusive advertising opportunities for their members, ranging from free promotion on the organization’s website through special section newspaper advertising. And being a member can be good small business advertising in itself.

    The reason you see so many vehicles emblazoned with advertising is that it works; vehicle advertising is very visible business advertising.

    If you’re not ready for custom graphics or a magnet quad sign that sits atop your vehicle, go for a magnetic sign that you can take off when you want.

    Advertising Ideas You May Not Have Tried Yet

    Little advertising ideas can be powerful, too. If you’re sending out an invoice, why not take the opportunity to include some advertising? To draw new customers, try something such as a “bring-a-friend” promotion.

    So you can’t afford to advertise your business during the Super Bowl. That doesn’t mean you have to miss out on the household reach of TV. Cable TV companies offer advertising ideas within the budget of small businesses, from advertising on the TV Guide Listings or Real Estate channels through running infomercials.

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