What Should Be On A Business Card For Small Businesses, Small Business Marketing Blog,
What Should Be On A Business Card For Small Businesses
Should you put anything on the back of a business card? Is it important to list your website url?
Just because you only have a few inches of real estate to work with doesn t mean you still can t get your message across and do it in a way that doesn t require packing every possible bit of information about your business.
Your business card is often the first place prospective customers look when they re searching for contact information for your small business. Having a professional looking business card forms a first impression that can mean the difference between them picking up the phone or throwing your business card in the trash.
Here s what to include (and not include) on a business card:
1. Logo and Tagline
If you want your business card (and your business) to really get noticed, it all starts with great design and quality printing. Your brand should be immediately recognizable. That means should always include the name of your business AND your logo somewhere on your card.
And this is one area where a lot of small businesses start to really junk things up.
Take full advantage of the back side of your business card.
One of the questions I see the most frequently from small business owners is whether to list a title on their business card and, if so, what exactly to include.
There are a lot (and I mean a lot) of opinions and discussions around the topic of what job title to use on a business card when you own a small business.
Typically, job titles fall into 3 categories–no title, organizational role (ex. CEO or President), or function (ex, Director of Sales and Marketing).
- For small businesses with only 1 or 2 employees, referring to yourself as President seems a bit blowhardy.
- If you want people to have a clearer understanding of your day-to-day responsibilities, then something more functionally specific makes more sense (ex. Business Development Manager).
- If you re trying to establish credibility with prospective contacts who prefer to deal directly with the owner, then go that route
3. Contact Information
Back in the day, businesses had one (or at most two) telephone numbers. Now you ll often see business cards that include an 800 number, a direct line, a cellphone, and possibly even a home number. Totally ridiculous! Your customers shouldn t have to play a game of telephone roulette.
Why not keep it simple? Include the one or two numbers where your customers will be able to reach you. That s all, that s it!
Along with your phone number, always be sure to include your email address. Notice I said your email address and not some generic [email protected] Nothing says Please don t contact me I really don t care about you more than pointing people to an anonymous inbox.
Do you need to include a physical address?
That depends on your business. If you have an ecommerce store with no brick and mortar storefront, operate out of your home, or there s no reason customers would need to visit you, leave it off. Otherwise, it s entirely up to you. However, I have spoken with a number of folks over the years who feel a physical address helps validate the legitimacy of a business.
On the front you ll typically want to include 1) a contact name 2) email 3) phone number 4) address and 5) website –all the information prospective customers will need if they want to get in touch.
Of course I can t talk about business card content without mentioning the fax. Of all the superfluous information you could possibly include, this has to be at the top of the heap. With the ability to scan and email documents, listing a fax number generally isn t necessary (unless you know your customers are going to use it).
Let s just nip this one in the bud right now. Including a QR code on your business card isn t going to make you look hip or cool.
The fact of the matter is most people aren t actually going to do anything with your business card until they get in front of a computer or tablet. At that point, it s going to take just as much time for them to pull out their phone, waste time scanning a QR code, connect to the web, and check it out as it would for them to just type in your url.
5. Links to Social Media Profiles
If your small business is on Facebook, Twitter, LinkedIn, Pinterest, and Google+, it doesn t take long before you wind up with a proliferation of social media profiles on your business card. Instead of giving people different ways to connect, you end up overwhelming them with a sea of social media icons and links.
Focus on the 1-2 primary social media channels your customers actually use and leave all of the other links for your website.
6. Services (Sparingly)
If you have the room including a short list of services can definitely help reinforce your offerings with current and prospective customers.
Notice I said short. Trying to list everything under the sun will only junk things up. I know when I get business cards that have a massive laundry list of services my eyes usually just glaze over.
7. Multiple Websites (Never!)
If you have a business website, an ecommerce site, a blog, and three social media profiles you re much better off pointing prospective customers to one url where they can then access all of your other information. In other words, don t junk it up.
Business Card Best Practices
Don t be afraid to use both sides of your business card. Doing so gives you more space so you allow your content to breath and also make it easier to digest for current and prospective customers. For starters, add your small business logo and tagline to the back side of your card. Then use the front side for your name and title, physical address (if you have a brick-and-mortar storefront), your phone number (one is almost always enough), and your email address and website.
From there, you can look at ready-made business card designs or design your own.
Have additional questions about what to include on a business card for your small business? Leave a comment below or send them to me directly.
As a disclaimer, I use affiliate links for some of the products listed. They are all products I absolutely love and trust and would recommend regardless of whether they have an affiliate program.
Festival of Business
The Telegraph Festival of Business 2017
The seventh Festival of Business will take place in London on Tuesday 7 November, 2017. This one day conference, regularly attracting an audience of 600 senior executives from UK businesses, will bring together some of the best-known names in British business, along with leading politicians and thought leaders, in a bid to ensure the continued growth of Britain’s small businesses. A combination of keynote addresses, live interviews, case studies, expert panels, quick-fire talks, and masterclasses will ensure attendees leave the conference having found inspiration, heard pioneering examples of business development and cemented valuable relationships with their peers.
Registration and Breakfast
Welcome Address from the Chairman
Jeremy Warner, Associate Editor, The Telegraph
Lady Michelle Mone, Baroness of Mayfair OBE
Panel Session: Talent: attracting, recruiting and retaining your most valuable asset
Understand how important your company’s values are for recruitment and learn how to encourage millennials through to Gen X to join and then get them to stay. Gain insights into competing with larger companies when it comes to salary, culture and apprenticeships and delve further into the complexities of employment regulation.
Craig Donaldson, Chief Executive Officer, Metro Bank
Karen Blackett, OBE Chairwoman, MediaCom UK
Kiera Lawlor, Head of Happiness, Social Chain
Kirstin Furber, People Director, BBC Worldwide
Moderator: Rebecca Burn-Callander, Contributor, The Telegraph
Panel Session: Leading your business to success
Hear first hand on how to lead through change and how to successfully delegate. Gain insights into day-to-day management tips and understand the key lessons learnt by overcoming failure.
James Daunt, Chief Executive Officer, Waterstones
Chris Morling, Founder and Managing Director, money.co.uk
Helena Morrissey, Head of Personal Investing, Legal General Investment Management
Moderator: Liam Halligan, Economics Commentator, The Telegraph
Networking and Refreshment Break
Quick-fire Talk: Cyber security – how to prevent the worst from happening
Senior Representative, National Cyber Security Centre (NCSC)
Q A: Late Payments: can common ground be found?
A discussion that speaks to both sides, is honest about what the issues are at both ends and is constructive in terms of solutions.
Richard Gilkes, Managing Director, Stort Chemical
Philip King, Chief Executive, Chartered Institute of Credit Management
Moderator: Liam Halligan, Economics Commentator, The Telegraph
The importance of growth and international trade for SMEs
The Rt Hon Dr. Liam Fox MP, Secretary of State for International Trade
Plotting the future of tech innovation in your business
The new tech landscape; identify fads vs genuinely useful future tech and investing wisely to make the best tech choices. Gain insights into the importance of company-wide adoption and understanding and recruiting the relevant talent to deal with changing tech and transformation.
Chief Digital Officer
Digital Marketing Lead, UK
Pfizer Innovative Health
Moderator: Robert Bridge
Chief Customer Officer
Scaling Up Your Business Operations
Gain insights and advice on whether it’s best to scale through partnerships or organically. Understand how to ensure optimal staffing when growing and how to know when to step back.
Head of Enterprise
Business Banking NatWest/RBS
Founder and Chief Executive Officer
Chief Executive and Co-founder
Moderator: Matt Caines
Editor, Telegraph Connect
Supporting UK business to export and grow
Which will be the new frontiers? Identifying the changes to consider following Brexit and understand cross cultural business differences. Examine the steps to take when starting to export.
Emma Jones, Founder, Enterprise Nation
Joshua Stevens, Chief Executive Officer, One Retail Group
Dr Adam Marshall, Director General, British Chambers of Commerce
Moderator: Rebecca Burn-Callander, Contributor, The Telegraph
Securing your business against cyber threats
Cyber security; an issue not to be taken lightly and potentially one of the the biggest threats facing SMEs today. Understand how to achieve a cyber security 101 strategy and the preventative measures you can take and what to do when disaster strikes.
Sam Nixon, Product Owner, Decoded
Phil Lander, Director of Mobile and IT, B2B, Samsung Europe
Rowan Davies, Head of Policy and Campaigns, Mumsnet
Moderator: Stephan Freeman, Chief Information Security Officer, The Telegraph
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Owned (TG/ED/VO) Small Business Procurement Program
Targeted Group/Economically Disadvantaged/Veteran-Owned (TG/ED/VO) Small Business Procurement Program
The Office of State Procurement (OSP) operates a program for Targeted Group, Economically Disadvantaged and Veteran-Owned small businesses.
Businesses eligible to participate in this program must first of all be Minnesota-based small businesses. In 2015, OSP adopted variable size standards by industry as set by the US Department of Transportation in order to determine what is a small business.
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To be certified as an Economically Disadvantaged small business, the business must be located (or the owner must reside) in an Economically Disadvantaged Area in Minnesota. These areas include labor surplus areas, as designated by the federal government, and low income counties in Minnesota. Economically Disadvantaged small businesses must be certified as such by OSP in order to participate in the program.
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Once certified, Targeted Group, Economically Disadvantaged and Veteran-Owned vendors are added to the state’s vendor list, and are listed in the Directory of Certified Targeted Group, Economically Disadvantaged and Veteran-Owned Vendors .
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An application form is available for download here . Additional information about the program and state purchasing can be obtained by contacting our HelpLine at [email protected] or 651.296.2600.
Information found on this website can be made available in alternative formats, such as large print, Braille, or on tape, by calling 651.296.2600. Persons with a hearing or speech disability can contact us through the Minnesota Relay Service by dialing 711 or 1.800.627.3529.
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How to Start a Small Business
Successfully starting a small business requires answering as many questions as possible before you open your doors rather than tackling problems after you’ve already launched. Researching the marketplace, writing a business plan and securing adequate capital are the basic steps to take when you start any small business.
Items you will need
- Business plan
- Credit reports
- Permits, licenses, insurance
Research the Marketplace
Determine who your competition is by looking at companies that offer the same product, service or benefit you do. Visit their stores and websites and buy their products, if possible. Talk to potential customers about what they want from a company or product like yours, and what they think of your competitors. Look at the pricing in your marketplace to help guide you as you make your financial projections. Examine where your competitors are selling and advertising. Create a demographic profile of your best target customer using age, race, ethnicity, gender, marital or parental status and other characteristics.
Talk to the vendors and suppliers who will sell you materials and equipment, and the retailers or other distribution providers who will help sell your product. Explain your business concept to them and get advice regarding what they’ve seen in the marketplace you need to address.
Find out what legal steps you need to take, such as getting a local business permit, obtaining a state license, passing health department requirements, incorporating, getting a sales tax license or buying liability insurance.
Write a Business Plan
Visit the website of the U.S. Small Business Administration to learn what goes into a business plan and how to write one. You will need to provide an overview of your product or service, an analysis of your marketplace, a marketing plan and financial figures. Look for a SCORE chapter in your area so you can get free advice from retired executives on the first draft of your plan. You can also ask business friends and associates for advice.
Create a budget, dividing it into sections that list your pre-launch startup expenses and your post-launch operating costs. The budget should include the direct costs to make your product and the overhead costs to run the business. It also should show a break-even point and the profit potential. Create a first-year budget and a three-year budget. It often takes more than one year for a business to become profitable and pay back its initial startup costs.
Create a marketing plan that provides details on the following: your product, pricing strategy, distribution strategy, advertising strategy, public relations, promotions and social media. Don’t work on your marketing communications until you’ve determined your unique selling benefit, target customer, distribution channels and your brand or image in the marketplace.
Get your personal credit in the best shape possible. Start by visiting AnnualCreditReport.com to get free copies of your three personal credit reports. If you apply for a business loan or credit card, lenders will evaluate your personal credit. Follow the steps required by Experian, Equifax or TransUnion, outlined on their websites, to challenge any incorrect information on your credit reports.
Review the budget you created to determine how much money you need to launch and operate your business until you are profitable. Calculate how much personal money and credit you have available and how much money you’ll need to raise from other sources. Decide how much of your company you are willing to give up in exchange for money from an investor. Contact your local bank to find out how to apply for a small-business loan or credit card.
Make your pitch to partners, friends and family or silent investors if you are seeking that type of money. Use your business plan to demonstrate that you have done your homework, have objective data that shows your concept is likely to work, and can project your income and expenses with hard numbers. Bankers and investors will often want to see your business plan and budget, according to Inc. magazine.
Meet with an attorney before you sign any legally binding documents to ensure you make no mistakes that can damage your company or you personally.
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If you ve run up big business debts and are worried you ll never being able to repay them, it may be time to sell the business s assets, pay off its debts as best you can, and move on.
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La Administradora de la SBA
María Contreras-Sweet fue seleccionada como la 24ta Administradora de la Agencia Federal para el Desarrollo de la Pequeña Empresa y miembro del gabinete del Presidente Obama el 7 de abril de 2014.
Comenzar un Negocio
- ¿Está pensando en iniciar una empresa?
- Creación de su plan de negocios
- Elija la estructura de su empresa
- Elija el nombre y registre su empresa
- Obtención de licencias y permisos para la empresa
- Conozca las leyes y regulaciones sobre empresas
- Financiamiento para su empresa
- Explore los préstamos, subvenciones y financiamiento
- Presentación y pago de impuestos
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Administrar un Negocio
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Préstamos para pequeñas empresas
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Escritorio de respuestas de la SBA: 800-827-5722
Préstamos en caso de desastre: 800-659-2955
Small Business Administration legal definition of Small Business Administration, the small business administration.#The #small
Small Business Administration
The Small Business Administration (SBA) is a federal agency that seeks to aid, counsel, assist, and protect the interests of small business. The SBA ensures that small business concerns receive a fair portion of federal government purchases, contracts, and subcontracts, as well as of the sales of government property. The agency is best known for its loans to small business concerns, state and local development companies, and the victims of floods or other catastrophes.
The SBA was created by the Small Business Act of 1953 (67 Stat. 232 [15 U.S.C.A. 631 et seq.]) and derives its present authority from this act and the Small Business Investment Act of 1958 (15 U.S.C.A. 661).
The SBA provides guaranteed loans to small businesses to help them finance plant construction, conversion, or expansion and acquire equipment, facilities, machinery, supplies, or materials. It also provides them with working capital. Since 1976 farms have been considered to be small business concerns.
The SBA also provides loan guarantees to finance residential or commercial construction. The administration may finance small firms that manufacture, sell, install, service, or develop specific energy measures. In an effort to reach more businesses, the SBA provides loans and grants to private, nonprofit organizations that, in turn, make small loans and provide technical assistance to small businesses.
Through its Surety Bond Guarantee Program, the SBA helps to make the contract bonding process accessible to small and emerging contractors who find bonding unavailable. A bond is posted as a guarantee that the contracted work will be performed. If the work is not performed, the money pledged in the bond will be used to cover the contractor’s default. The SBA program guarantees to reimburse the issuer of the bond up to 90 percent of losses incurred under bid, payment, or performance bonds issued to small contractors on contracts valued up to $1.25 million.
The SBA lends money to help the victims of floods, riots, or other catastrophes repair or replace most disaster-damaged property. Direct loans with subsidized interest rates are made to assist individuals, homeowners, businesses, and small agricultural cooperatives without credit elsewhere that have sustained substantial economic injury resulting from natural disasters.
The administration licenses, regulates, and provides financial assistance to small business investment companies and section 301(d) licensees (formerly minority enterprise small business investment companies). The sole function of these investment companies is to provide venture capital in the form of Equity financing, long-term loan funds, and management services to small business concerns.
The SBA works closely with the purchasing agencies of the federal government and with the leading U.S. contractors in developing policies and procedures that will increase the number of contracts awarded to small businesses.
The administration has a number of services that help small firms obtain and fulfill government contracts. It sets aside suitable government purchases for competitive award to small business concerns and provides an appeal procedure for a low-bidding small firm whose ability to perform a contract is questioned by the contracting officer. The SBA maintains close ties with prime contractors and refers qualified small firms to them. In addition, it works with federal agencies in setting goals for procuring prime contracts and subcontracts for small businesses, especially those owned by women and members of disadvantaged groups.
The SBA is recognized for its longtime effort to provide education, counseling, and information to small business owners and prospective owners. It has increasingly relied on forging partnerships with nongovernmental groups to deliver business education and training programs at low cost. For example, the Service Corps of Retired Executives (SCORE) provides one-on-one counseling free of charge.
The Business Information Center (BIC) program is an innovative approach to providing a one-stop location for information, education, and training. Components of BIC include the latest computer hardware and software, an extensive small business reference library, and a collection of current management videotapes.
The SBA also produces many pamphlets and publications about a variety of business and management topics. It has also established SBA Online, a toll-free electronic bulletin board for small businesses.
Minority Enterprise Development
Sections 7(j) and 8(a) of the Small Business Act provide for the Minority Enterprise Development Program, designed to promote business ownership by socially and economically disadvantaged persons. Participation is available to small businesses that are at least 51 percent unconditionally owned, controlled, and managed by one or more individuals determined by the SBA to be socially and economically disadvantaged. Program participants receive a wide variety of services, including management and technical assistance, loans, and federal contracts.
The Office of Advocacy serves as a leading advocate within public policy councils for the more than 22 million small businesses in the United States. The office, which is headed by the chief counsel for advocacy, lobbies Congress, the Executive Branch, and state agencies concerning the interests and needs of small business. The office also is a leading source of information about the state of small business and the issues that affect small business success and growth.
Women’s Business Ownership
The Office of Women’s Business Ownership (OWBO) provides assistance to the increasing number of women business owners and acts as their advocate in the public and private sector. It is the only office in the federal government specifically targeted to women business owners, assisting them through technical, financial, and management information and business training, skills counseling, and research.
The OWBO has established 54 training centers in 28 states and the District of Columbia, which provide community-based training for women at every stage of their entrepreneurial careers. In addition, the office created the Women’s Network for Entrepreneurial Training, a one-year mentoring program linking experienced entrepreneurs with women whose businesses are poised for growth. This program is designed to help women avoid the common mistakes of new business owners.
Small Business Development Centers
Small Business Development Centers provide counseling and training to existing and prospective small business owners. The 950 centers operate in every state, as well as in Puerto Rico, the U.S. Virgin Islands, and Guam. Each center is a partner with state government in economic development activities to support and assist small businesses.
Between 1953 and 2002 SBA programs assisted almost 20 million small businesses. Between 1991 and 2000 the SBA aided almost 435,000 small businesses in receiving more than $94.6 billion in loans. The SBA continues to increase participation by minority-owned businesses by means of its minority small business program and publication of informational materials in Spanish.
The SBA has its headquarters in Washington, D.C. It maintains ten regional offices and has field offices in most major U.S. cities.
Bean, Jonathan J. 2001. Big Government and Affirmative Action: The Scandalous History of the Small Business Administration. Lexington: Univ. Press of Kentucky.
O’Hara, Patrick D. 2002. SBA Loans: A Step-by-Step Guide. 4th ed. New York: John Wiley and Sons.
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