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A Simple 6-Step Process to Starting a Small Business #business #franchise #opportunities


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A Simple 6-Step Process to Starting a Small Business

Serial Entrepreneur, Mentor and co-founder of YoungEntrepreneur.com

A great small business always starts out as an idea, but you have to transform that idea into action. That s where many individuals can start to feel overwhelmed. It s understandable to freeze up at the deluge of things that are required to get a business started, but getting going is actually easier than you might think.

Like any big goal, if you start by breaking it down into smaller tasks, you ll be able to tackle enough of the actions necessary to get started. Here are six ways to break down the process and simplify getting started with your own small business.

1. Write a one-page business plan.

The key to a successful small business, especially in the startup phase, is to keep things simple and costs low. Costs don t just mean your monetary costs, but also your time.

Many would-be small-business owners fall into the trap of trying to create the world s biggest and most robust business plan. You re only going to need that if you re seeking investment or financing, and even if you will be seeking either of those things down the road, I always recommend small-business owners start out with by testing their ideas first before investing lots of time and money.

So to get started, create your own simple, one-page business plan that is a high-level overview of the small business you re about to start.

  1. Define your vision. What will be the end result of your business?
  2. Define your mission. Different to a vision, your mission should explain the reason your company exists.
  3. Define your objectives. What are you going to do — what are your goals — that will lead to the accomplishment of your mission and your vision?
  4. Outline your basic strategies. How are you going to achieve the objectives you just bulleted?
  5. Write a simple action plan. Bullet out the smaller task-oriented actions required to achieve the stated objectives.

That s it. It might be longer than one page, but it will surely be more organized and shorter than a full business plan, which could take weeks to write. If you need more information on the one-page business plan, or want to write out a full-blown finance-centered business plan, you can check out the book I co-wrote with my brother that has a robust explanation of both, Small Business, Big Vision: Lessons on How to Dominate Your Market From Self-Made Entrepreneurs Who did it Right .

2. Decide on a budget.

While I highly recommend you keep your costs as low as possible, you ll still need to determine a budget to get started and how much you ll be able to spend. If you re self funding, be realistic about numbers and whatever you anticipate your budget to be. I ve found that an additional 20 percent tacked on for incidentals is a realistic overage amount that helps you plan your burn rate.

Your burn rate is how much cash you re spending month over month. It s an important number for you to figure out to determine how long you can stay in business before you need to turn a profit.

You should set up your business with profitability in mind the first 30 to 90 days. It s possible. But have a budget reserve so you can survive if things go leaner than expected.

3. Decide on a legal entity.

Filing paperwork to start a business costs money. Often, depending on your state, it can be a lot of money. You ll need to account for city or municipality licensing, state incorporation or business entity fees and more. Do a thorough search ahead of time to determine what the filing fees are for your city, county and state before starting any business.

Often in the initial test phase for your small business, it can be wise to start as a sole proprietor, as it means less paperwork and up-front expenses. That can save you some big-time cash while you determine the viability of your business. Do be aware though that acting as a sole proprietor can put you at personal risk, so you ll want to weigh the benefits vs. risks and then speak with a local attorney or tax professional to decide which is smarter for your short-term vs. long-term goals.

You can always file for a business entity once you ve proven in the first three to six months of business that you ve got a viable, sustainable model.

4. Take care of the money.

Whatever business entity you decide on, keep the funds separate from your personal accounts. This is a big mistake that makes tax time and financials so confusing. It s really easy to set up a free business checking account with your local credit union or bank. All you ll need is your filing paperwork, sole proprietor licensing information and an initial deposit to get set up from most financial institutions.

Don t pay for an account or get any kind of credit lines yet, just get a holding place you can keep your money separated from your personal accounts. This should take you no more than hour at the financial institution of your choice.

5. Get your website.

Regardless of whether your business will be brick or mortar or online, you ll need a website and that means securing a URL. Popular domain sites such as HostGator and Go Daddy will allow you to search for the website domain address of your choice and purchase it for as little as $9.99.

If you re starting an online business, you can tie your domain to an online shopping cart and store front such as Shopify for a low monthly fee, or you can build a basic website yourself on top of your URL with do-it-yourself drag-and-drop site builders such as Weebly for a low fee. Both are less than $100 a month.

6. Test sales.

You have enough of a foundation now that you can start testing some sales. Try to spread the word in inexpensive and creative ways.

If you have a service-based business, get involved with your local chamber of commerce or small-business chapter immediately and ask what resources are available for you to speak, present or share information about your business. If you have a product-based business, test the viability of your product at local swap meets, farmers markets or other community events to test what the public really thinks (and if they ll purchase) from you.

Drive traffic to your website through simple Facebook Ads with capped budgets, or set up a simple Google AdWords account with a budget cap to test if traffic is going to your site.

You can follow these six steps by yourself for not a lot of money. It s a fantastic way to test the viability of your small business before throwing all your time and money into an unproven idea.


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Best investment options – 10 simple steps for a successful eBay business #cheap #business

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10 simple steps for a successful eBay business

Overview about ebay
One of the ways to earn money through online is starting your own eBay business by selling products on eBay. This is one of the best investment option.

10 simple steps for a successful eBay business?
Follow the below steps to start the ebay business

  1. Create an eBay account Paypal account. Click Register with eBay which would take directly to registration form. Also paypall account is required for the receiving the payments. Click on this to open a Pay Pal account
  2. Get customer experience. Before you start selling any product, first try buying small items so that you get relevant experience on how the buyer expectation is.
  3. Sell the item you know. Sell the product, where you have good knowledge about this product. If you try to sell the product where you do not have much knowledge, you end up keeping them in your warehouse
  4. Try the option of selecting a buyer who would, directly deliver to customer. This is one of the good method where you would not own any product and save shipping charges
  5. Create a list of items you want to sell. Before you jump into business , try selling any unwanted items you are holding now. This would give an idea about the entire process of selling the product in ebay
  6. User your creativity and get good pictures of what you want to sell. You can purchase some good colored bulbs to take the photos of the product you want to sell
  7. List down the item: Once you have taken good picture of item you want to sell, list them on ebay. Ensure you give complete details of the product, else you end up answering the calls from buyers in providing the details.
  8. Clarify buyers queries about your product
  9. Ship the product immediately. Once your item is purchased by buyer, ship them as soon as possible. Reduce the the time taken to deliver the product. This would give good impression to buyer and they can give positive feedback
  10. Try selling popular products. See what are the popular products being sold on ebay. You need to even look for what competitor s price is to sell at lower price.

Readers, in your opinion, what are the other success ways of setting up a success ebay business? Do you have any creative ideas.

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Keeping Your Business Plan Simple #registering #a #business


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A Simple Business Plan

Entrepreneur, Business Planner and Angel Investor

When I first started working with business plans back in the late 1970s, the average plan was much longer and more complex than what I see today. That might be because business plans are more common than they used to be–they re used more and more often and by more people. It might also be a matter of trends among bankers and investors who read business plans. Or it could be because people have less time to waste wading through documents!

For whatever reason, the trend in business plans these days is to go back to the fundamentals, with good projections and solid analysis. An easy to read quickly format is more important than ever. If you want people to read the business plan you develop–and most people do–then my best advice to you is keep it simple. Don t confuse your business plan with a doctoral thesis or a lifetime task. Keep the wording and formatting straightforward, and keep the plan short.

But don t confuse simple wording and formats with simple thinking. The reason you re keeping it simple isn t because you haven t developed your idea fully. You re keeping it simple so you can get your point across quickly and easily to whoever s reading it.

With that in mind, let s get down to some specifics when it comes to simplifying your plan.

Rein in your prose. Effective business writing is easy to read. People will skim your plan-they ll try to read it while talking on the phone or going through their e-mail. Save the deep prose for the great American novel you ll write later. When you re crafting your plan, remember these tips:

  • Don t use long complicated sentences, unless you have to for meaning. Short sentences are fine, and they re easier to read.
  • Avoid buzzwords, jargon and acronyms. You may know that NIH means not invented here and KISS stands for keep it simple, stupid, but don t assume anybody else does.
  • Use simple, straightforward language, like use instead of utilize and then instead of at that point in time.
  • Bullet points are good for lists. They help readers digest information more easily.
  • Avoid naked bullet points. Flesh them out with brief explanations where explanations are needed. Unexplained bullet points can be frustrating.

Keep it short. The average length of most business plans is shorter now than it used to be. You can probably cover everything you need to convey in 20 to 30 pages of text plus another 10 pages of appendices for monthly projections, management resumes and other details. If you ve got a plan that s more than 40 pages long, you re probably not summarizing very well.

Of course, there are exceptions to the rule. I recently saw a plan for a chain of coffee shops, for example, that included photos of the proposed location, mock-ups of menus and maps of other proposed locations. The graphics made the plan longer, but they added real value. Product shots, location shots, menus, blueprints, floor plans, logos and signage photos are useful.

Use business charts. Make your important numbers easy to find and easy to understand. Use summary tables and simple business charts to highlight the main numbers. Make the related details easy to find in the appendices. Also.

  • Use bar charts to show, at a minimum, sales, gross margin, net profits, cash flow and net worth by year.
  • Three-dimensional bars look slicker, but two-dimensional bars are usually easier to read. Make sure the numbers are obvious.
  • Stacked bars make totals easier to visualize. If your sales divide into segments, stack the bars to show the total.
  • Use pie charts for market share and market segments.
  • Show tasks and milestones as horizontal bars with labels on the left and dates along the top or bottom. Most people call this a Gantt chart. Show only the major tasks and milestones, because too many details make these charts hard to read.
  • Always put the source numbers close to the charts in a summary table so readers can reference them quickly and recognize the numbers in the charts. And never leave a business plan reader unable to find the source numbers of a chart. That s frustrating.
  • Don t use a chart without referencing it in the text. If source numbers aren t completely obvious in the summary tables, make sure you specify which appendices contain the detailed numbers.

Polish the overall look and feel. Aside from the wording, you also want the physical look of your text to be simple and inviting. So take my advice:

  • Stick to two fonts for your text. The font you use for headings should be a simple sans-serif font, such as Arial, Tahoma or Verdana. For the body text, you should probably use a standard text font, like Century, Times Roman or Book Antigua.
  • Avoid small fonts. Only a few of the more readable fonts are fine at 10 points; most of them are better at an 11 or 12 point size.
  • Use page breaks to separate sections and to separate charts from text and to highlight tables. When in doubt, go to the next page. Nobody worries about having to turn to the next page.
  • Use white space liberally. Words crammed together into small spaces are uncomfortable to read.
  • Always use your spell-checker. Then proofread your text carefully to be sure you re not using a properly spelled incorrect word! Double check that your text numbers match those in your tables.

Copyright 2016 Entrepreneur Media, Inc. All rights reserved.


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How to start a cleaning company: 8 simple steps: Starting a business advice and

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How to start a cleaning company: 8 simple steps

If you’re looking for a low-cost business idea that you can get off the ground fairly quickly with minimal outlays then starting a cleaning business could be the perfect option for you.

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However – bear in mind – because it’s a fairly simple business to start, competition is rife, with the industry dominated by lots of small organisations.

You’ll need to have a clear vision about where you plan to position your cleaning business in this somewhat crowded market and carve a niche for yourself to ensure your start-up stands out.

Read our eight simple steps to get your cleaning venture on the path to success.

1. Determine what type of cleaning business you’re going to specialise in

There are three main types of cleaning company:

  • Domestic – domestic cleaning will involve cleaning people’s homes (normally while they’re at work) and can be undertaken by you as soon as you secure some clients. You may eventually take on staff as your client-base builds.
  • Commercial – in order to clean commercial properties you’ll need a team of people (the properties will be tend to be large office buildings) and it may be that your role is more managerial than on the ground cleaning.
  • Specialised – there are lots of niches to explore, from window cleaning to schools to vehicle cleaning.

Bear in mind your skills set (are you prepared to clean every day or are you more suited to the administrative side of a cleaning business) and where there’s the best market opportunity in your desired area.

2. Research, research, research

As mentioned above – researching the potential market and local demographic will be key in determining the type of cleaning business you should start. If you’re planning on running a domestic cleaning venture you’ll need to ensure that people in the local area are financially able to pay for someone else to do their domestic chores, likewise for a commercial business are there enough viable contracts to win? Market research will also be key in determining your prices (try posing as a prospective client and ringing around the local competition to ensure your pricing point is competitive).

3. Decide on your business model (could franchising be an option?)

From the outset it’s important to think about your long-term plans for your cleaning business. If you’re looking for a business that you can grow slowly and organically and that you can keep control of in the long-run then going it alone is probably sensible. However, to hit the ground running (and if you’re nervous about some of the elements of setting up a business) you could consider franchising. There’s lots of franchises in the cleaning industry with average upfront costs of around £12,000.

4. Budget appropriately for your equipment

Cleaning equipment costs can vary considerably. For domestic cleaners, more often than not the equipment is provided by the households, but if you’re thinking of launching a commercial cleaning company there’s some basic equipment you’ll need to invest in:

  • Equipment trolleys: £250-£400 each
  • Professional vacuum cleaner – £100 upwards
  • Sweeping machine – £200-£2,000
  • Van – £3,000 upwards

It’s important that you ensure any outlays you have to spend on equipment will be counteracted in profits.

5. Create a marketing plan

As well as some initial spend on equipment – it may be necessary to allocate some budget for marketing. One of the hardest elements of starting a cleaning company (and in fact any service business) is building up a client list. Depending on the nature of your business some traditional advertising such as classified listings and flyers could be the best place to start – although it’s worth considering investing in some online advertising as well, such as pay-per-click. particularly if you are offering a niche service (and can therefore go for a specific search term such as ‘Brentwood carpet cleaner’). And don’t be afraid to go out and knock on some doors – cleaning can be a personal business and prospective clients may be more likely to sign up if they meet you face-to-face!

6. Develop a strong brand and build a reputation

Once your business gets underway and starts to gain momentum it’s important to build a brand that you can be proud of – as apart from any marketing spend – you’ll mainly be reliant on gaining customers via word of mouth and personal recommendations. To build a brand identity it’s a good idea to have a logo designed and to have a uniform for any staff with clear branding on it. Subscribing to trade organisations which have a compulsory standard for membership can also help create a professional reputation, as well as getting satisfied clients to provide testimonials. Try to create a USP that isn’t just about price – something that clearly defines your brand as a cleaning business that won’t be forgotten.

7. Managing cashflow and getting paid

As with any new business, cashflow can be sporadic initially – but particularly for domestic cleaners as clients can be somewhat unreliable in terms of how regularly they’ll want you, bearing in mind holidays, sicknesses etc. In addition you’ll need to work out a payment system with clients that works for you. Typically people expect to pay their cleaner cash-in-hand per job but for your cashflow you may want to insist on an advance payment system.

8. Training and regulations

You do not need a license to run a cleaning business but obtaining a criminal records check from the CRB can only improve your image (and that of your staff) as trusted professionals. Training is also not a prerequisite but some basic training such as an NVQ or Cleaning Operatives Proficiency Certificate could give your business credibility.

If you’re going to be taking on staff there’s a number of regulations you’ll need to bear in mind. Typically cleaning work is not well paid – it’s likely that your staff will receive the minimum wage (currently £6.31) so you’ll need to keep on top of annual rises. You’ll also be responsible for employer’s liability insurance and if you’re taking on commercial cleaning jobs you’ll need to adhere to the Transfer of Undertakings (Protection of Employment) Regulations – which state that when you take on a cleaning contract with an office or other business premises you must use their existing staff. Lastly, there’s a number of health and safety regulations to consider, as cleaning often involves working with potentially harmful chemicals.

For a detailed step-by-step guide on how to start a cleaning business read our comprehensive guide here .

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How to start a dog walking business: 4 simple steps: Starting a business advice

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How to start a dog walking business: 4 simple steps

With recent figures showing that Brits spent more than £4bn on their beloved pets in 2015, you’d be barking mad to think the recession has impacted on the UK’s pet spend.

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Marking a 10% increase on pooch spending from 2010, it’s not only large retailers benefitting, with many entrepreneurs realising there’s opportunities to be had in the pet industry.

The average dog walker now earns 20% more than the average UK salary. so it’s clearly a viable and potentially profitable business opportunity.

Of course you’ll need to have a genuine interest in dogs as well as a good knowledge of the various rules and regulations surrounding the industry – and it’s a fairly business marketplace.

However, with plenty of doting pet owners out there, finding a good niche can still present great opportunities.

Sound interesting? Then read our four simple steps to help you become top dog in the industry.

1. Experience is essential

While it’s not imperative to have a career background with animals, you should at least be confident around dogs and at the very least have experience in walking a family or friend’s pet.

The Kennel Club’s guidelines for people working with dogs advises “strong interpersonal and communication skills”, as well as “a high level of fitness” and, naturally, “an affinity with, and understanding of dogs” for anyone wishing to pursue a career with man’s best friend.

If you’re in need of experience in handling dogs, you might want to consider volunteering at your local kennels or rescue centre. They’ll often house a good range of dogs of various sizes, age and temperament, so you’ll be fit to face whatever comes your way.

Consider attending courses in animal first aid, pet medication or even animal psychology as gaining a diploma or certificate in any of these would showcase your commitment to the dog’s welfare and impress clients.

2. Remember, it’s a business

While any animal lover might feel like they’ve died and gone to doggy heaven, remind yourself that your dog walking business is just that – a business. As such, you’ll need to possess all the regular entrepreneurial skills required for founding and running a successful company.

Having a basic understanding of bookkeeping is important as you’ll need to be able to balance your own books and fill in your self-assessment tax return. Remember that this is your livelihood and not a hobby, your income should reflect this.

Similarly, a good understanding of marketing and self-promotion will be needed to get your business off the ground.

Finally, an ability to network and negotiate with both your customers and local animal industry is key. Never underestimate the potential for clients to try and negotiate price or you could find yourself working for substantially less than you might have hoped.

3. Be aware of the rules and regulations

Although there are relatively few regulations specifically targeted at dog walkers, businesses providing a service must get public liability insurance.

If this is the start-up business idea for you, be aware you may have to deal with dogs injuring other dogs or people while in your charge.

It’s vital to have the right insurance cover to deal with legal claims, should they arise.

They can help provide you with support and advice on dog walkers insurance and training, plus your membership will give your clients confidence.

To ensure you abide by key regulations, Narps suggest you should:

  • Meet owners prior to the first booking
  • Restrict the number of dogs walked to no more than four at a time
  • Keep records of all work undertaken
  • Protect clients’ personal information

All dogs in public must wear a collar with the owners name and address on it and you could be fined up to £1,000 if you fail to clean up its faeces.

While not the most exciting element of running your own business, it’s crucial you keep abreast of the latest rules and regulations to ensure you’re not jeopardising the safety of others or the reputation of your business.

4. Find a niche in the market

Given the popularity of setting up a dog walking business, it’s very probable you’ll have to find a niche to distinguish yourself from the crowd.

Above all else, carry out market research and see if there’s actually room in your area for another dog walker.

A simple google search or contacting NarpsUK will help a lot in this regard.

Consider offering pet sitting as well as dog walking. Much like babysitting, you’ll mind your client’s pets at their home while they are away, as well as feeding them and attending to any medical needs such as medication or fulfilling dietary requirements.

Having a diploma in pet medication would be advantageous in this instance as it would allow you to cater to a specific group of dogs.

Provided you are properly trained, you could also offer grooming services such as hair cutting or washing.

Offering one-to-one intense sessions with larger dogs could also widen your appeal.

Some dogs simply won’t be satisfied by a trip around the block and will require a more strenuous workout.

For more information on starting a dog walking business, take a look atour in-depth guide to help you prepare for the launch of your start-up.

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Writing a simple business plan #entrepreneurship #ideas


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Writing a simple business plan

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NET10 Wireless Smart Phones – Alcatel, Motorola, Samsung, HTC, Nokia, LG, Emporia, CAT, Catepillar,

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SMART PHONES

Connect With Us

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*At 2G speeds, the functionality of some data applications such as streaming video or audio may be affected. ††To get 4G LTE speed, you must have a 4G LTE capable device and 4G LTE SIM. Actual availability, coverage and speed may vary. LTE is a trademark of ETSI. Please refer always to the Terms and Conditions of Service at NET10Wireless.com.

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Arizona Probate Services #arizona,probate,services,do #it #yourself,informal,formal,small #estate,affidavits,paralegals,low #cost,fast,easy,cheap,experienced,legal,papers,probatecourt,phoenix,save,money,filings,court,fees,how #do #i #get #appointed #as #executor,do

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We professionally prepare probate legal documents and help you understand the mandated court process.
OUR MISSION IS TO SAVE YOU TIME, MONEY AND STRESS!
Don’t want, or can’t afford an attorney. you may not need one!
Call us today with your questions — you will be glad you did!
(602) 523-0100

A commonly asked question is: Do I need an attorney for Arizona probate?

The simple answer is no – anyone can file their own documents with the probate court. The right answer is one that only you can answer. Many probate cases are standard and only require an understanding of the court document requirements and the timing of the process. Some probate cases are more complex and you should be represented by legal counsel.

At Arizona Probate Services, we will discuss your situation with you. If we are uncomfortable about preparing the documents for your particular situation, we will recommend you seek legal counsel. We will always be honest and upfront with you. Integrity and a commitment to quality is the foundation of our business.

Then documents are filed with the court when it is appropriate, you administer the estate, and close probate when it is time! With our help, it’s that simple!

Thank you for supporting Arizona Business!

All fees on this website are subject to change without notice.

NOTICE TO CONSUMER
Arizona Probate Services is an Arizona certified legal document preparer, certified by the Arizona Supreme Court. The purpose of a Certified Legal Document Preparer is to provide professionally prepared legal documents and procedural assistance at an affordablecost. A Legal Document Preparer cannot represent you in court. A legal document preparer is not a lawyer, is not employed by a lawyer, and cannot give legal advice, and communications with a legal document preparer are not privileged (meaning we are subject to subpoena).

This website is intended to provide general information about Arizona legal issues and process. However, legal information is not the same as legal advice, which is the application of the law to a specific situation. The information provided on this website is not intended or meant to provide a comprehensive picture of any particular situation.


Content copyright 2010-2011. Arizona Legal EASE, Inc. All rights reserved.


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Retirement Planner #retirement #software, #retirement #spreadsheet, #excel #retirement, #retirement #planner, #retirement #planning #software, #simple

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The Retirement Calculator and Planner for Excel:

Retirement Savings Spreadsheet
Select from four Excel solvers:
1. Retirement funds longevity
2. Are you saving enough?
3. Allowable retirement spending
4. When can you retire?
View enlarged Excel spreadsheet

Asset Allocation Spreadsheet
Set pre-retirement and your post-retirement asset allocation.
Use investment options we provide or customize your own investment options and returns.
View enlarged Excel spreadsheet

Income/Spending Spreadsheet
Enter retirement income by source (Social security, pension, etc.). Adjust for inflation if desired.
Calculates expected retirement spending based on your inputs.
View enlarged Excel spreadsheet

Cash Flow Spreadsheet
See all the income, investment return and expenditures by year.
Make manual one time adjustments by year for precision retirement planning.
View enlarged Excel spreadsheet

Why use our Excel Retirement Calculator Spreadsheet?


No Monthly Fees!

We offer our Excel Retirement Calculator & Planner for a one time payment of $15.95 – we do not charge monthly fees

Your Personal Information is Secure

Many retirement planning software sites store your information online. What if you’d rather not enter your personal financial information over the web? With our Excel retirement planner spreadsheet, your personal information stays on your computer, not the web.

Powered by MS Excel Spreadsheets

You will appreciate what our Excel based Retirement software can do. Because our retirement calculator is an Excel spreadsheet, there is no additional software to set up. just download the spreadsheet and go! Click here for our Retirement Calculator demo download .

Free Support


Excel Retirement Calculator Features

The Retirement Calculator & Planner determines:

How long your retirement funds will last
If you’re saving enough today
Calculates necessary annual contribution adjustments (+/-)
How much you can afford to spend during retirement
How soon you can retire (based on annual contributions, investment return, etc.)
How much you can spend during retirement
How inflation affects your retirement
How much you will need to save
How much you will spend during retirement
Which variables are the most sensitive
Level of Income tax during retirement
If your retirement goals are realistic

The Retirement Calculator & Planner variables:

Current Age (yourself & spouse)
Desired Retirement Age (yourself & spouse)
Life Expectancy
Pre-Retirement Asset Allocation
Post-Retirement Asset Allocation
Current retirement contributions/savings (401k, IRA’s, Other Investments)
Inflation
Retirement Spending
Retirement Income (Social security, Pensions, Retirement Income Tax)

Access your planner from anywhere

Want to access your planner from another computer? Google Cloud Connect is a free tool that lets you (with a click of a button) store your retirement calculator spreadsheet online so you can access it from anywhere.

Mac Compatible

– Works with all versions of Excel for Macintosh.
– No alternate Macintosh version or additional downloads necessary.

Works on iPhone and iPad


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How to Create a Facebook Business Page in 5 Simple Steps Tutorial #financing #a

#business pages

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How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]

It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy.

Thing is, as more and more Facebook features change, so does the process of setting up a Page.

Don’t waste another day poking around aimlessly on Facebook, trying to figure out what the heck to do to get your Facebook Page up and running like a social networking pro.

The following presentation provides a visual tutorial to help you get your Page up in no time (you can also read the transcription below). Over 600,000 have found this tutorial helpful, hopefully it proves beneficial for you or a marketer you know, too.

How To Create a Facebook Business Page

Step 1: Choose a Classification.

To begin, navigate to https://www.facebook.com/pages/create.php . This page will showcase six different classifications to choose from:

  1. Local Business or Place
  2. Company, Organization, or Institution
  3. Brand or Product
  4. Artist, Band, or Public Figure
  5. Entertainment
  6. Cause or Community

Each of these classifications provides more relevant fields for your desired Page.

For this tutorial, we’ll select the second option: company, organization, or institution. After selecting our desired classification, we’ll be asked for an official name for our Business Page. I recommend carefully selecting your name. Although Facebook allows you to change your name and URL once. it’s a difficult and tedious process.

Step 2: Complete Basic Information.

Facebook should automatically walk you through the following four basic sections to complete the fundamental aspects of your Page.

Finish “About” Section

The “about” section will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.

This is also where you can select your unique domain (that, as mentioned above, can only be changed once). For example, the Sidekick by HubSpot Facebook Page employs the URL facebook.com/getsidekick.

Upload Profile Picture

Next you’ll be asked to upload a picture. This will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish. While any perfectly square image will work, the recommended size is 180 x 180 pixels.

Add to Favorites

Every individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a “Favorite” item here — similar to bookmarking a web page in your web browser — for easy access.

Reach More People

Facebook will prompt you to create an advertisement to draw attention to your Page. Whether employing paid tactics is a part of your strategy or not, I recommend avoiding starting any ads at this stage — there’s no compelling content on the Page yet that would convince them to ultimately “Like” your page.

Step 3: Understand the Admin Panel.

The basic skeleton of your Business Page is now live. Facebook will ask if you’d like to “Like” your Page. Again, I recommend avoid doing so at the moment. This activity will appear in News Feeds of those you’re connected to personally to on Facebook. Without any content on the Page, we want to save that organic Timeline story for when you’re really ready for people to view the Page.

In the top navigation, you’ll see an option for “Settings.” Click that. Along the left side, a vertical navigation bar with different sections should appear. We’ll focus on three core ones now:

  • Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.
  • Notifications. This section allows you to customize when and how you’d like to receive Page alerts. Set a frequency that fits your social media marketing schedule.
  • Page Roles. Whether or not you’ll be the main manager of the Page, there may be others at your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages. Some common use cases here include:
    • A public relations manager who needs to respond to any delicate questions.
    • A support representative who can assist those asking technical questions.
    • A designer tasked with uploading new photo creative to the Page.

Step 4: Populate Page With Content.

Now it’s time to actually publish content to your Page and then invite users to be a part of your growing community. Let’s start with the basic content needed to get your Page kicking.

Posts

The rest of your Page will populate over time as you publish more updates. Facebook currently provides six different posting options:

  1. Plain text status
  2. Photo with caption
  3. Link with caption
  4. Video with caption
  5. Event page
  6. Location check-in

When posting on your page, just be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little grey arrow in the top-right corner of each post and then click “Pin to Top” to move one of your posts to the top of your Page’s Timeline for seven days. Use this feature for product announcements, business anniversaries, and other major events pertinent to your brand.

If you want to dive deeper into Facebook posting best practices, check out this blog post.

Cover Photo

This is the large, horizontal image that spans the top of your Facebook Page. Typically, this is a branded image to help attract people to your Page. The official photo dimensions are 851 x 315 pixels. To help you create these cover photos, we have free PowerPoint templates here pre-sized for the right dimensions.

Now that there’s content on the Page, we can start strategically inviting users to Like it. I recommend inviting users in the following cadence:

  • First, invite colleagues to Like your page and its content to build some initial activity.
  • Second, invite supporters in your network. Encourage them to engage.
  • Third, invite customers. With some activity now on the Page, they’ll be more interested.

With content published and users invited, you can go to the “Activity” tab in your Page’s top navigation to monitor how people are engaging with your Page and content.

Step 5: Measure Your Growth.

Finally, we need to measure our efforts to ensure we’re making valuable marketing decisions on Facebook. Fortunately, Facebook has embedded in some decently helpful metrics for us to take advantage of. Simply click the “Insights” option in the top navigation to see the following:

  • Overview. This tab shows a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement.
  • Likes. This tab shows your overall fan growth and losses. If you’re employing paid efforts, you’ll be able to see the breakdown of paid versus organic growth.
  • Reach. This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking what you posted that day to see if you can replicate that reach.
  • Visits. This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.

And if you really want to spend time perfecting your Facebook content strategy, watch this brief tutorial on how to analyze exactly that .

And voila! You have a Facebook business page. Now go post interesting content and amass a loyal base of fans!

Want to see how HubSpot uses Facebook? Like our Facebook Page here .

Editor’s note: This post was originally published in 2010, and it’s since been completely updated for accuracy and comprehensiveness.


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