Tag: Sample

Fine Dining Restaurant Business Plan Sample – Executive Summary #new #business #loan

#restaurant business plan

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Fine Dining Restaurant Business Plan

Executive Summary

Gabri’s Lounge Restaurant is a 60 seat fine-dining restaurant with a 20 seat lounge. We focus on our New American-Swedish menu with a touch of Asian influence.

We will be located in the booming, and rapidly expanding, borough of Long Branch, New Jersey ‘on the shore.’

The outlook for the future of Long Branch is promising. Developers are recreating a $150 million first-class resort project. The old pier will be rebuilt with ferry service to Manhattan, New York City, beach cabanas, boardwalk and a bike path over a total of 25 acres. There will be 100,000 sq. ft. of commercial space, and over 700 residential units with condo and townhouses ranging from $200,000-$500,000; rentals from $1000-$2,500 a month, and a two-tier garage. The combination of these elements will provide the city with a year-round economy.

The area is in need of a warm and friendly place with excellent food. A place where you always know you will get the best of everything. Gabri’s Lounge Restaurant will feature a cozy dining room and an elegant lounge. Comfortable furnishings and decor with soothing warm tones. The lounge has comfy couches and antique love seats with a softly lit bar. It will be the perfect place to stop in for a bite to eat, for a drink or for a small business meeting. For extra comfort and to please a large group of people we will make up special hors d’ oeuvre platters for customers.

The menu will be inspired from different countries’ specialties and appeal to a diverse clientele. You can get Swedish specialties like herring, gravlax and meatballs, or you can go a little bit more International and choose a red curry chicken with basmati rice, or an Asian grilled shrimp with spinach, tofu and black bean sauce. We will also have a special pasta dish entree every day plus the ‘all American meal’ such as barbecue beef ribs and baked beans. Adding value will be an interesting business lunch menu with specialties every day. The menu will change every 3-4 months but keep the favorites. Prices will be competitive with other upscale restaurants in the area. However, it is the strategy of Gabri’s Lounge Restaurant to give a perception of higher value than its competitors, through its food, service and entertainment.

The lounge and restaurant will be open seven days a week. We will offer special theme nights to attract new customers to Gabri’s. The restaurant will be fine dining in a cozy atmosphere. Warm colors, fresh flowers, soft music, candles and amazing artwork from some of the areas most notable new artists. This will contribute to a sense of community and give new artists a chance to show their work for a diverse clientele. During the busy summer months you can also sit outside on our patio and we will offer a special summer menu, featuring lighter fare, exotic drinks, as well as non-alcoholic offerings. The patio and garden setting will be a fun and casual atmosphere for the summer crowd.

The service will be relaxed, very friendly and correct. We will hire the best people available, training, motivating and encourage them, and thereby retaining the friendliest most efficient staff possible. Our management team is comprised of individuals whose backgrounds consist of 50 years experience in food, restaurant and hotel, catering, management, finance, marketing, art and motion pictures.

Catering will be a major part of the business. “Leave it to Linda Catering” already has an established clientele and we are growing each and every day. We feel in today’s hectic work schedule customers don’t always have time to set up that birthday party or other event that we all need and want. Now customers can leave it to pros and get the finest, most memorable party or dinner ever. We have years of experience in the catering business and know what an important client wants and needs. We will have a large International menu for customers to select from, and we will offer full catering service providing everything from table settings to the dessert. We anticipate our total sales allocation to be 85% restaurant sales and 15% catering sales. The combined cost of sales will be 33% producing a gross profit of 67% on total sales.

Most important to us is our financial success and we believe this will be achieved by offering high-quality service and excellent food with an interesting twist. We have created financial projections based on our experience and knowledge of the area. With a start-up expenditure of $385,000 we can generate $1,085,465 in sales by the end of year two, and produce good net profits by the end of year three.

We are seeking an SBA 7(A) loan guaranty for $200,000 with a 7% interest rate. We are investing $60,000 of our own capital and seeking to raise an additional $125,000 from investors. Our preferred instrument will be five year subordinated notes with an attractive coupon rate of 12% for the first two years and 15% for the remaining three years. At the end of five years the investors’ notes will have matured and original principal plus a 2% premium and the final interest payment will be made. Our investor philosophy is conservative. Since restaurant start-ups are so speculative our belief and commitment to our investors will be to pay a generous, predictable rate of return while not strangling our operational cash flow. As our business becomes more established and reliable, our ability to pay an improved return of capital will be evidenced by an increased coupon rate of 15% of original principal. At maturity we feel it proper to retire the notes with a 2% premium to original principal invested.

1.1 Mission

Gabri’s is a great place to eat, combining an intriguing atmosphere with excellent, interesting food. The mission is not only to have great tasting food, but have efficient and friendly service because customer satisfaction is paramount. We want to be the restaurant choice for all families and singles, young and old, male or female. Employee welfare will be equally important to our success. Everyone will be treated fairly and with the utmost respect. We want our employees to feel a part of the success of Gabri’s Lounge and Restaurant. Happy employees make happy guests.

We will combine menu variety, atmosphere, ambiance, special theme nights and a friendly staff to create a sense of ‘place’ in order to reach our goal of over all value in the dining/entertainment experience. We want fair profits for the owners, and a rewarding place to work for the employees.

1.2 Objectives

Gabri’s Lounge Restaurant’s objectives for the first three years of operation includes:

  • Keeping food cost under 35% revenue.
  • Keeping employee labor cost between 24-29% of revenue.
  • Stay as a small restaurant with excellent food and service.
  • Averaging sales between $1,000,000-1,500,000 per year.
  • Promote and expand Leave it to Linda Catering in New Jersey New York City.
  • Expand our marketing and advertising in New Jersey and New York.
  • Achieve 12% return on investment to investors for the first two years and 15% for the next three years.

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1.3 Keys to Success

  • The creation of a unique and innovative fine dining atmosphere will differentiate us from the competition. The restaurant will stand out from the other restaurants in the area because of the unique design and decor. We will offer a fine dining experience in a cozy atmosphere.
  • Product quality. Not only great food but great service and atmosphere.
  • The menu will appeal to a wide and varied clientele. It is International with an interesting twist.
  • We will have special theme nights like restaurant nights, local artist’s openings, Easter dinners, Swedish Midsummer party, Fourth of July celebration, Labor Day weekend, wine tasting dinners, special ethnic food nights, and Swedish smörgåsbord. All this will attract a varied clientele to Gabri’s.
  • Leave it to Linda Catering already has an established clientele in the area.
  • Controlling costs at all times without exception.

Due to intense competition, restauranteurs must look for ways to differentiate their place of business in order to achieve and maintain a competitive advantage. The founders of Gabri’s realize this. With the re-development of Long Branch, it needs a place that will fit into the ‘new look’ of the community that is sophisticated and entertaining. The fact that no other restaurants in the area has this concept and atmosphere presents us with a window of opportunity and an entrance into a profitable niche in the market.

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Writing a business plan sample #funding #for #business

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Writing a business plan sample

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Sample Business Proposal Letter #personalized #business #cards

#business proposal

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Sample Business Proposal Letter

H ere s a sample business proposal letter.

Figures 1 and 2 present the cover letter produced to accompany the proposal written in the module entitled Writing the Proposal Content’ using the principles outlined in the module ’The Importance of the Business Proposal Cover Letter’. Remember how in ’Writing an Executive Summary’ the entire content of your proposal was telescoped down into a compelling Executive Summary?

Well, this cover letter has telescoped the Executive Summary down even further.

Notice how the cover letter sets your readers up to read and more easily understand the Executive Summary; the Executive Summary sets them up to want to read your main proposal sections; and your main proposal sections make sense of the more detailed proof material in the Appendices section.

That’s the relationship your cover letters should always have to your proposals. Keep the ’Winning Proposal Model’ in mind at all times and you’ll maintain this strong thread, this powerful selling dialogue, through all of your proposal correspondence.

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Related

I recently had to write a proposal and I found this site called Quotegine. They had all kinds of samples on their website. Their service was fast and easy to use. They had cover letters and all kinds of custom designs you can choose from. Their website is http://www.quotegine.com. I highly recommend their service if you need to create a proposal.

http://www.deiricmccann.com Deiric McCann

Thanks Sabrina! I had a quick look and it looks like an excellent service. I have put a review of their service on my to-do list. Keep an eye out for the post. Did you find some useful matertial here on the blog? What was of most use?

I did find some useful material on the blog. I mostly used the layout and the different sections to layout my proposal. It helped me greatly. Thank you! I hope you like Quotegine as well. I really enjoy their service.

http://www.deiricmccann.com Deiric McCann

Great feedback, Sabrina thanks! If I can ever be of help, just let me know. I d love to hear any outcome of using my matrerials war stories are always interesting for readers.

Can you please help me out on how to write a proposal? I am starting interior decorating and so far family and friends have been very supportive, now I want to expand to hospitals and offices, I already have a hospital offer, but I have been asked to come up wiv a proposal letter . I have no clue

requesting for proposal letter, they need your understanding of their problem/needs, solutions and cost for the solutions

Hi Sir,can you please help me on making great proposal on how to attract institution accounts that they would grab our offer-we are selling Apple products but of course there s alot of authorized reseller in our country,so we need to make noise in the market to catch their attention

Sabrina. hi. What layout did you use for your proposal? I m haveing dufficulty getting rid of the fluff and need a concrete format.

hi can u help me how to make a business propasal using power poin
nt

Pastor Friday Ngadiuba

Apologies, Pastor, this is not my area of expertise. So sorry, Deiric

i look above the example.but iam very stress to writt my own proposal to the dean of student am the student current,but am thinking to open my own business current.and my beckground is very poor it difficult to find the sponsors to support me about tertial intitutino fees.iam thinking now to open my own business that is going to help me about funds.pls i needed the advices what is first step i will take to go through with my dream.

thanks for reading this letter

I m very glade to discover you and I watch your video that was great I even get much essential point that was needed on my business actaully I have registered an new marketing company sofrom your video and prosal letter I felt confident and get hope of success in my comapny .

http://www.deiricmccann.com Deiric McCann

Glad I was of help thanks for the feedback. Cheers, Deiric

I came across an ad in
the newspaper for a company, that seeking someone to start their own business,
the salary was mention, and the position was for road side assist. this comapny is very big here. I mention this to an employment counselor and a few of the said the same thing that I
need a business proposal, this is what am looking for, I would like to know if I
could get some help?

pls i want to write a proposal to varous food manufacturing companys telling them about my companys service(fumigation) and i dont know how to go about it

I have one property and i want to give that such on rent to a mobile company as a service centre with free of rent. All the staff provided by the company i.e. Skilled Technician, Receptionist etc. Instead of, i have some conditions on mobile company. these are as following:-

1. I want to take some part in percentage form, which such company billed to authorized person which look after the center.

2. On each Featured Mobiles and Android Mobiles (which comes to repair in the center), I want to take 200 INR and 500 INR respectively.

Please let me know that how to write in the better manner

Dear Sir, I m from Pakistan, I m running business of School Uniform in Lahore Pakistan, I want to enroll my shop name in the school in my area, I mean I want my shop name on their panel, so please write me the letter (sample) which could attract them, my company name is The Ladies Kids,
thanks

I have idea for foreign broadcasting system since then I ll let you know when it successes





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Business proposal templates – Free sample of proposal #business #quiz

#business proposal examples

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Business proposal templates

These convenient and easy-to-use proposal templates were created via Quote Roller, an awesome app that helps create, manage and send business proposals.

Quote Roller is designed to automate the process, making it as simple and as fast as possible. With a user-friendly interface and a great variety of features, this web-based sales proposal software comes fully loaded with a library of sample proposal templates for a wide range of fields.

All you have to do is to select the template for your project, fill in the necessary information, and send it to your client.

If you haven t found what you need, please check proposal templates and quote templates on our partner s site.

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Templates library

This template works great for anyone in the web design field. You can customize your services, subscriptions, and products easily and clearly. Download →

This easy-to-use, detailed template helps you create a thorough business plan, including financial charts and examples. Download →

Generic marketing proposal sample created for sales teams in small marketing agencies. Download →

This template will work great for graphic design teams that provide services both in creating compelling designs and in end-to-end project management implementation. Download →

Well-written building and construction proposal template. Would work well both for individuals, who are general contractors, as well as for a large development company. This proposal sample was shared by a team of competent engineers. Download →

The great-looking and creative Event Management proposal template is designed to make your potential clients confident that you are the one to serve their conference, seminar, party or any other event. Download →

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Bakery Business Plan Template – Download Free Sample #online #business #courses

#bakery business plan

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Bakery Business Plan Template

PandaTip: The beginning of an executive summary for a bakery should encompass the story of how you conceived the idea for your business and lay out the vitals – the name of the creator, the basic location at which it will be located, etc. It is just important that your reader comes away from the first paragraph knowing the most basic information about your business and if someone asked what you were doing, they could accurately answer that question in a sentence. Next, you should highlight what separates your bakery from other bakeries. Is there a certain design theme you will have amongst your baked goods? Do you specialize in gourmet cupcakes? Whatever it is you are doing to differentiate yourself and become a talking point for your potential clientele is going to be the most important detail of your business. Make sure it is well thought out and articulated within your business plan. Location is always important for a bakery but if you are going to be in a city, your location may be of particular importance as foot traffic can be a huge boon for your business. Thus, this should be at the forefront of your executive summary – for instance, will you benefit from patrons visiting restaurants in the area? Anything else you can think of that is relevant, put it in there. The goal of your executive summary is to paint a picture for your reader in a concise package.

Additionally, if you are looking for funding, you may want to place something similar to the following at the bottom:

In order to fulfill our vision we will require [AMOUNT] in capital, which will be allocated roughly according to the following table:

If we are fully capitalized, we hope to be profitable by [TIME].

PandaTip: If you are looking to raise capital you need to justify what you are asking for, otherwise it is going to be difficult to raise what you need. Think it through and itemize exactly what you need. Be sure to make healthy estimates but stay within reality. The number one reason businesses fail is undercapitalization so this may be the most important analysis you make.

PandaTip: Who do you envision coming into your bakery? Is there a nearby college from which you hope to attract students? Are you hoping for spill-over from nearby coffee shops and restaurants? The possibilities are limitless, but get to know the town in which you are located and determine who is most likely to patronize a bakery. This is the starting point in formulating your marketing plan.

PandaTip: Depending where you open your bakery, there are a variety of possibilities for competitors. Your most obvious competitors will be local bakeries, but unless you are opening in a city, it is unlikely that there will be many in your area (or you should probably choose a different suburban location!). However, your greatest competition may be supermarkets, which typically have large bakery sections.

Our Specific Marketing Plan

PandaTip: Going back to the clientele you envisioned, picture who they are one more time and determine the best ways to reach them. Again, if they are college students, then you might consider a strategic partnership with an on-campus organization or offer to sponsor a small event for free. Other possibilities are even strategic partnerships with nearby restaurants, delis, or the like. Someone might want a cupcake with their sandwich so you could offer a discount after purchasing a sandwich from the local deli. Be creative!

PandaTip: A bakery, more than perhaps any other type of food-serving business, is judged by its presentation. Make sure you have someone decorating your baked goods with an eye for aesthetics. There is no better way to separate yourself from those you are competing with than out-presenting them. It’s not likely that the local supermarket is employing a 5-star pastry decorator. Convey this not just through your words, but also through pictures. Don’t be shy about including tantalizing images of your decorated baked goods.

More than sweets, you may also offer breads or even items such as calzones. You should include a paragraph about each category you will offer but the important takeaway here is that you are including pictures of your products, no matter what they are.

PandaTip: This is where you start to get into the details of running your business behind the scenes. You will need to explain how you are getting your supplies, for what positions you need to hire, and other expenses that you have projected.

PandaTip: Describe from whom you will be ordering supplies and the arrangements that you have in place. In addition, for those suppliers you will need that you have not contracted with at the time of writing your business plan (and that may very well be every single one of them), describe the type of arrangement you will seek.

PandaTip: Managing the day-to-day of a bakery is an important task that will require the efforts of several different people no matter what type of bakery you are running. Discuss in this section, the number and type of employees that you will need, including details such as how many people need to be working during peak hours and how many will need to work in down hours.

PandaTip: Your jurisdiction may require that certain licenses be required to operate a food service business. If you have acquired them, you should include those that you have purchased, but if you have not and have identified those you will need, include those here as well.

PandaTip: You should make an effort to lay out your projected expenses with something like:

We expect our monthly outlay of expenses to approximate to the following:

This might be the most important part of your plan. You want to introduce to your reader the people behind the business. Include comprehensive profiles for your executive members (if you have any) your President, Treasurer, Head Chef, etc – and your Board of Directors. These profiles should have some flavor as well, while it is certainly vital to include information like education and experience, don’t be afraid to toss in some personal details, hobbies, family life, etc. Potential investors are going to feel more of a connection to a business if the human element is prevalent.

Edit & customize this template

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Import Export Business Plan Sample – Executive Summary #hot #business #ideas

#import export business

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Import Export Business Plan

Executive Summary

Introduction
It is the mission of Visigoth Imports to provide complete import/export brokerage services including purchase contracts, shipping, warehousing, and delivery scheduling. The company will concentrate on special and cultural imports from Germany and Scandinavia to the unique Bavarian town of Leavenworth, WA. Visigoth also plans to provide trade consultation services to newly started farms created under the Puget Consumers Co-op’s Farmland Fund initiative.

The Company
Visigoth Imports will be a limited liability partnership registered in the state of Delaware for tax purposes. Its founder is Mr. Frank Curtiss, a former master distributor with Fisher-Mills. Mr. Curtiss has brought together a highly respected group of individuals who are well versed in foreign trade processes.

The company has a limited number of private investors and does not plan to go public. The company has its main offices in Wenatchee, Washington. The facilities include conference rooms and office spaces. The company expects to begin offering its services in June.

The Services
Visigoth offers complete import/export brokerage services plus inventory consulting services. As mentioned previously, this includes the following:

  • Supplier/buyer identification
  • Purchasing, contracting and consulting
  • Shipping
  • Warehousing
  • Delivery

It must be noted that Visigoth does not posess any warehousing facilities and intends to outsource this particular service. We expect to earn revenues by charging a commission based on the value of goods moved per order.

The Market
Visigoth will be concentrating on servicing just two types of clients, the gift shops of Leavenworth, Washington, and the farmers of the Puget Consumers Co-op (PCC). For both market segments, we have secured exclusive contracts or endorsements putting us in a unique position to service these niche firms and their needs.

Profitability in these two markets is expected to be excellent, especially in the import section as Leavenworth draws in over a million tourists each year. We expect profitability in the co-op end to be much slower in the first five years of operation, but it too will increase steadily.

Financial Considerations
Start-up assets required include expenses and cash needed to support operations until revenues reach an acceptable level. Most of the company’s liabilities will come from outside private investors and management investment, however, we have obtained current borrowing from Bank of America Commercial Investments, the principal to be paid off in two years. A long-term loan through Charter Bank of Nieurich will be paid off in ten years.

The company expects to reach profitability in year 2 and does not anticipate any serious cash flow problems. We expect that about 3,500 units per month will guarantee a break-even point.

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1.1 Mission

It is the mission of Visigoth Imports to provide complete import/export consultation and brokerage services including purchase contracts, shipping, warehousing, and delivery. The company will concentrate on special and cultural imports from Germany and Scandinavia to the unique Bavarian town of Leavenworth, WA. Visigoth also plans to export apples and other produce by newly started farms created under the Puget Consumers Co-op’s Farmland Fund initiative.

It is our long-term goal to become the preferred import company for the unique tourist town of Leavenworth. Visigoth understands that the import shops and restaurants in Leavenworth have special needs of most unique gifts for the million tourists that visit the town annually. Visigoth Imports also understands that the newly launched farms of the PCC farmland fund initiative also have higher costs than most competitors and will need to export their produce at a cost that provides sufficient profit. Visigoth Imports has a combined 35 years of experience working in the import/export business. Our philosophy is in creating a long-term relationship with clients so that the delivery of their products becomes a seamless experience that promotes loyalty.

1.2 Keys to Success

Visigoth Imports’ keys to long-term and profitability are as follows:

  • Differentiate our services to our niche clients so that they realize that we are better able to serve their needs than a more generic competitor.
  • Keeping close contact with clients and establishing a well functioning long-term relationship with them to generate repeat business and create a top notch reputation.
  • Establish a comprehensive service experience for our clients that includes consultation, product/client search, purchasing contracts, warehousing, shipping, delivery, and follow up service analysis.

1.3 Objectives

The three year goals for Visigoth Imports are the following:

  • Achieve break-even by year 2.
  • Retain our long-term contracts with local import shops in Leavenworth, WA, through excellent customer service.
  • Become the premier importer of German and Scandinavian specialty products in Leavenworth, and become the prime exporter of apples and other produce for the farmers of the PCC Farmland Fund initiative.

Your business plan can look as polished and professional as this sample plan. It’s fast and easy, with LivePlan.





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Cafe Bistro Coffeehouse Business Plan Sample – Executive Summary #business #plan #pdf

#restaurant business plan

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Cafe Bistro Coffeehouse Business Plan

Executive Summary

The Watertower is a full-service restaurant/cafe located in the Sweet Auburn District of Atlanta. The restaurant features a full menu of moderately priced “comfort” food influenced by African and French cooking traditions, but based upon time honored recipes from around the world. The cafe section of The Watertower features a coffeehouse with a dessert bar, magazines, and space for live performers.

The Watertower will be owned and operated by The Watertower LLC, a Georgia limited liability corporation managed by David N. Patton IV, a resident of the Empowerment Zone. The members of the LLC are David N. Patton IV (80%) and the Historic District Development Corporation (20%).

This business plan offers financial institutions an opportunity to review our vision and strategic focus. It also provides a step-by-step plan for the business start-up, establishing favorable sales numbers, gross margin, and profitability.

This plan includes chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan.

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1.1 Objectives

  1. Sales approaching and surpassing $1.9 million by the end of the first year.
  • Targeting and maintaining a net profit of at least 14% by the second year.

  • To cultivate monthly sales to reach $167,000 by the end of the fourth month of operation, and $220,000 monthly by the end of the first year of operation.
  • 1.2 Mission

    The Watertower concept is built upon the success stories of Atlanta’s many casual dining and coffeehouse venues. Located in the Sweet Auburn District of Atlanta adjacent to the Studioplex on Auburn residential loft development, The Watertower will provide accessible and affordable high quality food, coffee-based products, and entertainment to the thousands of residents and hotel visitors located within a five-mile radius. In time, The Watertower will establish itself as a “destination” of choice to the many residents of the greater Atlanta metropolitan area, as well as numerous out-of-town visitors.

    The establishment will provide a “complete, high-quality” evening experience for those searching for something that is rapidly becoming popular among Atlanta diners. Not only will patrons be able to dine on “comfort” food based upon time honored recipes from the world over, they will do so in a facility containing ample patio space for a favorite pastime of Atlanta’s residents: alfresco dining. Patrons will also have the option of enjoying coffee, desserts, and live entertainment in The Watertower’s coffeehouse or, a relaxed game of bocci in the gardens located adjacent to the patio space.

    The cafe’s aim is simple. It will provide a completely sophisticated, sensual, yet casual dining and/or coffeehouse experience for the many Atlantans and visitors who frequent the city’s casual dining spots and entertainment venues. It will be an affordable venture for patrons, one that will encourage them to return on many occasions. The menu will feature hearty fare of the type that is frequently out of the reach of the typical young professional. out of reach because time frequently prevents her/him from cooking hearty meals like those featured on our menu.

    Finally, and quite significantly, The Watertower will provide a much needed neighborhood-based retail food operation that is currently unavailable to the southern end of Atlanta’s Old Fourth Ward neighborhood. Not only is it projected that the business will generate 21 new jobs, the partnership responsible for creating The Watertower will generate additional revenue specifically dedicated to assisting the Historic District Development Corporation in its efforts to bring affordable housing, new jobs, and commercial activity to the Old Fourth Ward.

    1.3 Keys to Success

    The keys to success in this business are:

  • Product quality: Food, coffee-based beverages, and entertainment are our products. They must be of the high quality and value.

  • Service: Our patrons are paying to have a good time. Their experience will suffer if service is not of the highest caliber. Each member of the staff will be courteous, efficient, and attentive.

  • Marketing: We will need to target our audience early and often. While the business is located in a central and accessible location, many people will have to be re-introduced to the neighborhood surrounding the Martin Luther King National Historic Site and Auburn Avenue.

  • Management: We will need to have a firm grasp on food, beverage, and labor costs. The dining/entertainment/coffeehouse experience must be delivered in a fashion that will not only inspire repeat business, but encourage word-of-mouth recommendations to others. Proper inventory, employee management, and quality control is key.
  • Your business plan can look as polished and professional as this sample plan. It’s fast and easy, with LivePlan.





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    Website Development Proposal Template – Download Free Sample #business #sign

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    Website Development Proposal Template

    Prepared for [CLIENT.Company]

    By [COMPANY.FirstName] [COMPANY.LastName]

    Project Develoment Phases

    [COMPANY.Company] provides full range of internet marketing services to various businesses in [COMPANY.Company] for over 10 years. Our experience helps to define the best online strategy to serve your marketing and sales needs.

    We always split projects in phases and would like to offer the same approach for your company as well. We d like to offer the following phases and activities for your project:

    1. Phase 1 Create a basic website, establish a presence of your business in social media
    2. Phase 2 Define a content development strategy, create valuable content and start sending newsletters
    3. Phase 3 Enhance your sales channels with eCommerce; build customer area
    4. Phase 4 Use online and offline advertising and multimedia; improve your search engines visibility

    Please take a look at our proposal and don t hesitate to contact me if you have any questions.

    Phase 1: Website and Social Media

    First priority is to establish a basic web presence through the creation of a website and social media accounts. The website will consist of a home page, plus up to 4 additional pages (one for each of 3 service areas, and a contact page if required). The website template will be flexible for future expansion, and will be the first step in establishing consistent brand styles.

    Also included in construction of the website is a Content Management System. This will allow the Client to update page content using a simple word processing-style interface, without requiring knowledge of advanced web code.

    Hosting, Email, and Domain Name

    Phase 1 is quoted in this estimate.

    Phase 2: Content and Newsletter

    After the website is up and running, there is an opportunity to build and engage an audience by expanding website content to include frequently updated editorial content. This could include:

    The website will require setup of a hosting account, which provides the servers where the website will live in addition to email accounts. A domain name may also need to be purchased if that has not been done yet. Setup of the hosting account and installation of the website by the Designer is included in the estimate. However, initial and ongoing subscription fees for hosting services will be billed by the hosting vendor directly to the Client.

    • News and opinion articles

    • Book summaries and reviews

    For the sake of economy and flexibility in posting different types of article, it is recommended a blog system be used for free content.

    A template for a regular email newsletter can be set up in a bulk emailing service such as Constant Contact or MailChimp. Past newsletters may be archived on the website.

    Phase 3: Online Sales and Client Area

    To generate revenue, an ecommerce system can be installed on the website to sell documents and products. The ecommerce system should be able to handle one-time sales using a shopping cart system, plus the capability for subscription-based access to a restricted area of the site.

    Clients could also be granted free access to premium products as an added value. The ecommerce system will also be able to handle discounts and coupon codes.

    A client communication and document repository can be created. A separate area will be created for each client, with access restricted to authorized individuals only.

    Phase 3 is currently speculative and can be estimated when project scope is better defined.

    Phase 4: Multimedia, Advertising and SEO

    Content offerings can be expanded with video and audio content. Designer does not offer multimedia production services, but can refer the Client to production resources, as well as set up services for hosting and promoting the content. Multimedia may be offered free, or sold by subscription or pay-per-view.

    Options for online and traditional media advertising and marketing can be explored.

    Search Engine Optimization (SEO)

    Though the website will be built for maximum compatibility with search engines such as Google and Bing, there is an opportunity for advanced Search Engine Optimization to fine-tune content and site structure for better search exposure. Designer does not offer SEO services, but can refer the Client to SEO resources and will work with these sources to effect any required website changes.

    Phase 4 is currently speculative and can be estimated when project scope is better defined.

    Web Design and Development Estimate

    This document is an estimate only and does not represent a binding agreement between the Client and Designer. A contract will be provided upon acceptance of this estimate.

    Final text and custom photography will be supplied by the Client. The Designer does not provide copywriting, editing or photography services.

    Deliverables requested for a same-day turnaround will be subject to a 100% rush fee.

    This estimate covers design and construction of the website through the launch phase. It does not include ongoing maintenance of the website, which is a service the Designer does not provide. The Designer may assist the client in finding a resource for ongoing website maintenance.

    Additional Cost Allowances

    Additional services or alterations outside the scope of the contract will be quoted as needed at a base rate of $75/hour, with a 1/2 hour minimum. The Designer may also provide estimates for the following additional services if they are required for completion of the project:

    • Recurring fees for website hosting and email services.

    • Purchase of specific fonts.

    • Purchase of specific photography.

    • Purchase of specific software.

    • Purchase of specific third party services.





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    Business Proposal Template – Free Business Proposal Sample #business #games #online

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    This Business Proposal can be used by a Business to request support from an Investor by specifying the new product, services or business being introduced, the financial and management projections, and the implementation strategy for reaching those goals.

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    Business Development Business Plan Sample – Executive Summary #starting #your #own #business

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    Business Development Business Plan

    Executive Summary

    We are currently in a highly lucrative market in a rapidly growing economy. The current trend towards an increase in the number of entrepreneurs and competition amongst existing companies presents an opportunity for an increased demand for market information and services that will enable companies to stay ahead of the pack.

    Our services will be positioned very carefully: they will be of extremely high quality, relevant, timely and accurate, tailored to the clients’ needs so as to enable them to make the right decisions, in turn leading towards growth of their companies, benefiting the overall economy.

    Palms and Bonds offers the expertise that a proactive-oriented and market-opportunity seeking company needs to develop and enter new product distribution and new market segments in new markets. We intend to provide a number of necessary services to the business community and to the public. These can be summed up in two main divisions — Business and Training Services. Our business services can be taken as marketing research, market research reports, project-based consulting, business and marketing plans, plan consulting and writing, high-level retainer consulting and company registration. Our training services include workshops and seminars on such topics as sales and marketing, as well as in-house training of receptionists, secretaries, and sales and marketing personnel.

    Our marketing strategy will be based mainly on ensuring that customers know what needs the services are able to fulfill, and making the right information available to the right target customer. We intend to implement a market penetration strategy that will ensure that we are well known and respected in our respective industry. We will ensure that our services’ prices take into consideration people’s budgets, and that these people appreciate the services, know that it exists, and where to find it. The marketing will convey the sense of quality in every picture, every promotion, and every publication. Our promotional strategy will involve integrating advertising, events, personal selling, public relations, direct marketing and Internet marketing, details of which are provided in the marketing section of this plan.

    Our target markets will range from persons in the corporate towers, small or medium businesses, to home institutions needing information on their particular area of concern. The common bond will be the appreciation of the importance of quality information that will enable correct decisions to be made, holding all things equal. Palms and Bonds prides itself on its analytical ability, its value-added service, competitive fees, its high standards of quality and its adaptability to changes in the market and in the method of its practice.

    Palms and Bonds intends to provide the client with more than just information and planning tools. We intend to provide quality information that is customized to the client’s needs, in the process assisting them on how best to use the available information. By employing our services, our clients are assured of consultants dedicated to finding the right answers for their business and enabling them to benefit long after we have finished our work. We are in this line of work because we like efficiency and because we understand and believe in problem solving and market/marketing research.

    As we grow we want to grow right. For example we recognize that we have to be in constant touch with our stakeholders to ensure market knowledge at all times. This is the nature of the channels we deal with. Also, we intend to build our management team correctly. We need the right people in the right place at the right time if we are to ensure optimum growth. We intend to develop our team so that our people can grow as the company grows — a mutually beneficial relationship.

    In a nutshell, we don’t just intend to market and sell our service, but to market and sell customized information, solutions and a total-quality environment. This will ensure we establish a reputable corporate image.

    Note: All displayed currency values represent Botswanan Pula (P).

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    1.1 Objectives

    Our business strategy will revolve around the need to provide quality information to our various target clients/customers, in the process fully satisfying their needs. This shall be undertaken through recruitment of a professional marketing research and business consultancy team and the production of good quality reports designed to cater to the client’s needs. These reports/proposals shall be professionally done so as to be reflective of our intended image and reputation. We shall position ourselves as a quality service provider that strives to provide accuracy, relevancy and specific information. We intend to establish a good rapport with all the relevant government agencies and private institutions that may in turn refer us to aspiring entrepreneurs.

    With time our presence on the World Wide Web will increase the knowledge of our services to the various market segments we shall be targeting. This is particularly so with foreign firms looking at establishing themselves in Botswana, hence providing them easy access to local information. In such a case Web presence is a natural objective in reaching the appropriate potential customers. We also intend to have brochures that will enable clients to have an understanding of the types of services we offer and advantages of doing so. In addition to well-done brochures, company profiles and business cards often have a triggering effect on clients contemplating investing in Botswana. These will undoubtedly generate increased sales of our products.

    1.2 Keys to Success

    The keys to Palms and Bonds success will undoubtedly be effective market segmentation through identification of several niche markets and implementation strategies. Along these lines the company intends to implement personal selling and direct marketing strategies to the target markets. Our personal selling marketing strategies will rotate around keeping in touch with investment and finance bodies for major clients and word-of-mouth for more individual investors. our key success factors will include the following:

    1. Excellence in fulfilling the promise: completely confidential, reliable, trustworthy expertise and information. This dictates that we have the latest technology and software.
    2. Uncompromising commitment to the quality of the work: that is, quality data, information and solutions.
    3. Developing visibility to generate new business leads.
    4. Leveraging from a single pool of expertise into multiple revenue generation opportunities: retainer consulting, project consulting, market research, and market research published reports.
    5. Successful niche marketing: we intend to find and target the quality-conscious customer in the right channels, making sure that the customer will find us through aggressive marketing.
    6. Timeous response to clients orders: we cannot afford to delay the client’s order for whatever reason as this will have a negative bearing on our image and reputation, including future business. We need to be continually communicating with the client.
    7. Marketing know-how: in an increasingly competitive market there is need to aggressively market our business and the services we provide so as to be continuously at the top of our prospective and current clients minds.
    8. Entrepreneurial Flair: market volatility and increasing duplication of business ideas advocates that we continuously keep abreast of new trends and our competitors.

    1.3 Mission

    Palms and Bonds offers clients reliable, quality information and proposals for business development, market development, and channel development that will maximize business development. A true alternative to in-house resources we offer a very high level of practical experience, know-how, contacts, and confidentiality. At Palms and Bonds we are able to provide comprehensive solutions to our clients’ problems that will foster business development. Clients must know that working with Palms and Bonds is a more professional, less risky way to develop new areas even than working completely in-house with their own people. Palms and Bonds must also be able to maintain financial balance, charging a competitive and realistic value for its services, and delivering an even higher value to its clients. Initial focus will be development of the local market clientele.

    Our mission statement is:
    “We endeavor to understand our customers’ business so well as to be able to offer comprehensive solutions to their problems.”





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