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Write Your Way to a Win: Business Proposal 101 #small #business #advertising


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Write Your Way to a Win: Business Proposal 101

It’s a tough world these days, especially for entrepreneurs who have stiff competition in their business niches. Keeping current clients and adding to your client portfolio is the only way you both stay afloat and grow, and no matter how good your products and/or services may be, there are always competitors who want your current business and will go after the same potential clients you do.

Many calls for business proposals are pretty impersonal – governments and public agencies may advertise for bids on projects, products, or other services, give a bid deadline date, and publish the details of their needs. They do this because, by law, they are required to.

For example, a public school district looking to build a new school will publish a “call for bids” for the project. Local and regional contract management firms will then put their proverbial “hats” in the ring and present their proposals. The local school board will receive the bids and make a decision on the contract award, and they are accountable to the public for this decision.

Not so in the private sector. A company is free to make contract decisions as it wishes, having only minimal accountability to their Boards for poor performance and/or cost overrides. Still, business owners seeking new clients and customers must perform well if they intend to keep those clients.

Before You Put Pencil to Paper

Writing business proposals involves a lot of initial legwork. Once you become aware that a potential client is looking for proposals in your business niche, you know you will want to develop a sound, clear, and precise business proposal, and there are many pre-panning activities you will want to conduct.

  • Do Your Research: If you don’t know much about the potential client, you need to study up! Go to the website and read everything! You will get names of decision-makers, get an idea of its business model, how long it been in business, its goals, and it financial picture – all good information to have!
  • Arrange a Meeting with Management: You may not get into see the CEO, but you should make an appointment with as high level a manager as possible. During this meeting you want the client to clarify goals and needs, so be a good listener and take notes! You really want to get clear budget parameters too, so you have a financial framework for your proposal. While the focus of this meeting must be on the client, try to tout yourself a bit – talk about your successes with similar organizations/industries.
  • Develop Your Solutions: Once understand the goals and needs, you are prepared to brainstorm and to develop the most effective and cost-effective ways to serve the client’s needs. For example, if you are in the property management business, and you have become aware that a large apartment complex owner is looking for a new outside property management firm, you meet with that owner or his rep. You ask about his issues and problems and what made him unhappy with the previous management. These will be critical points in your solution proposal.

Writing the Proposal

Writing a business proposal is a lengthy and time-consuming process, so plan enough time to do it right! And if you don’t know how to write a business proposal, you need to be a quick learner. There are templates and samples online that you can study; visit a fellow entrepreneur who has experience and ask for his/her help. Generally, though, your sections will be as follows:

  1. Describe the client’s current situation: In the case of the apartment owner, repair and maintenance have not been acceptable; perhaps screenings of tenants has not be thorough enough; perhaps the management company has not been responsive to tenant issues. These make up the current situation.
  2. State your goals, objectives, and methodologies for meeting the needs of the client and remedying the current situation. Perhaps more resident maintenance staff are required; perhaps the office is under staffed; perhaps there are not clear and consistent policies and practices to respond to repair calls and to conduct those tenant screenings – systems and accountability need to be put into place!
  3. Time and cost: Here is where you get to the heart of the matter. How long, and along what timeline, will you implement the changes, install the equipment, etc. And, critically important, the costs must be carefully and clearly broken down, so that each facet of your solution methodology has a specific cost. In this way, if the client has to cut back on something, he can make informed decisions.
  4. Your conclusion: Do not be afraid to praise yourself. What are the benefits of choosing your company? Point out your successes with similar projects and provide references.
  5. Binding: Make certain that your proposal is bound in a professional manner and submit several copies so that decision-makers can all have their own.

A Word About the Prose

If you are not a good writer, get someone who is. You never know who will be reading your proposal, so make sure there are no grammatical, punctuation or spelling errors. And above all, keep it simple. No one wants to struggle through long and complex sentences with academic-level vocabulary.

How to Write a Business Proposal Letter

A business proposal letter is really a formal and much more dignified “cold call.” You are trying to drum up business by introducing yourself to potential clients who may or may not have heard of you before. The format of the letter should, of course, be business formal and should be impeccable in grammar and style. Here are some pointers:

  1. Find out who the decision-maker is before you write the letter. It should be addressed to that individual.
  2. Your opening paragraph should catch their attention quickly. Using saving money will do the trick, so tell them that you can save them money and/or make their operations more cost-efficient.
  3. The next paragraph should provide more detail about your product or service and describe how it saves money or is more efficient.
  4. The third paragraph should speak to your qualifications. How long have you been doing this? Name past and current clients who have experienced cost savings and greater efficiency with your help. Be certain that you have the approval of these clients to use their names, for they may be contacted.
  5. Closing paragraph should be short and give some call to action. Either ask them to call you or tell them you will call in a few days for an appointment.

Happy proposal writing!

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Andy Preisler is a blogger at Grabmyessay where he came just after he finished his second bachelor. He is very passionate about helping those that are new to the professional aspects of writing, whether it is business related or academic. He is very experienced writer as his field of interests includes education content marketing and business etiquette. If you have any questions please feel free to contact Andy via social profiles.

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Sample Business Proposal

A Business Proposal, like the sample below, is a key part of forming new ventures and partnerships. If your business is in search of investors or looking to collaborate, a Business Proposal is your opportunity to formally detail what you can bring to the table. It s not just your goals, but an outline on how you plan to get there.

Get started Start Your Business Proposal Answer a few questions. We’ll take care of the rest.

Sample Business Proposal. To create your own personalized Business Proposal, click on the image above

As in the sample Business Proposal, there are a lot of specifics to lay out to create an effective pitch: financial strategy, product details, and your plans to bring that product to the market can all be important depending on your field. Having a solid foundation can help your business secure investors or partners moving forward.

Ready to start? Our step-by-step interview process will help you personalize the sample into your own unique Business Proposal.

Looking for something else? Here are a few additional documents that may help:

Get started Start Your Business Proposal Answer a few questions. We’ll take care of the rest.

Get started Start Your Business Proposal Answer a few questions. We’ll take care of the rest.

This article contains general legal information and does not contain legal advice. Rocket Lawyer is not a law firm or a substitute for an attorney or law firm. The law is complex and changes often. For legal advice, please ask a lawyer .

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How to Write a Business Proposal

How can I write a proposal for maintenance for air conditioning systems?

Answered by wikiHow Contributor

  • State the problem and tell whoever you are writing to about why the A/C system needs maintenance, Then state your proposed solution to the problem. After that, double check everything that you wrote down to make sure you like how it looks, then sign your name and you’re done!

How can I produce a business proposal 1000 words specifically looking at the communication process of a chosen organization?

Where can I read a sample Sales Proposal?

A proposal for a rental property for an equine rehab. Brand new 4-5 bedroom house in West Palm with animals including riding horses. How would I write that?

How do I write proposal offering to solve a persistent problem?

How do I write a problem for solving a business proposal?

Video Edit

Tips Edit

Do not overuse similar words.

Check spelling and grammar.

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How to Write a Business Proposal

Hi there! It looks like you’re new here. Find out how to land more clients with this free guide: 16 Marketing Tactics to Get More Clients .

Photo Credits: Jomphong / FreeDigitalPhotos.net

A business proposal is perhaps one of the most critical documents you need to learn how to write. It is what spells the difference between success and failure, whether you re a freelancer or you have a company of your own.

In today s cut-throat business world, entrepreneurs find themselves spending hours upon hours submitting business proposals to potential clients, and not get any results. On the other hand, there are those that are like snipers, able to get the contract after just submitting one business proposal.

So how do they do it? Well, this article will teach you show you how to do just that.

The Basics of a Business Proposal

Before you even go and start writing that business proposal, you must first understand what it is and learn the basics.

A business proposal is a written document that offers a particular product or service to a potential buyer or client. There are generally two kinds of business proposals: solicited business proposals (which are submitted in response to an advertisement published by the buyer or client) and unsolicited proposals (submitted or given out to potential buyers or clients even though they are not requesting for one).

Business Proposal vs. Business Plan

Quite often, the terms business proposal and business plan are used interchangeably, giving you the impression that they are one and the same. But they are not.

A business proposal is created to offer a product or service to a buyer or client. On the other hand, a business plan is a formal statement of a set of business goals and how these would be achieved. The latter is only part of what is included in a business proposal.

3 Ps of a Winning Business Proposal

The secret behind writing a winning business proposal and one that will just be set aside is the presence of what I call the 3 Ps: problem statement. proposed solution. and pricing information .

Problem Statement

A successful business proposal must be one that is able to describe to the client what their needs are in a plain and simple manner. This is extremely vital because how can you expect the client to believe that you can help them solve their problems if you don t even know are these problems?

Here s an example of a well-written problem statement of a business proposal:

With the presence of social media in today’s advancing world, Puffin Media Inc. hesitated to make the leap from traditional marketing to social media marketing.

Their marketing tactics seem to be losing effectiveness and the company feels as if they are missing out on a large segment of their market. In addition, their competition has began acquiring the majority of the business in the market and have brought Puffin Media’s growing revenues to a halt.

Proposed Solution

The main objective of submitting a business proposal is to offer a solution to a problem faced by a prospective client. This part should be as detailed as possible, and able to address each and every need you have discovered.

Here s an example:

The solution that is recommended for Puffin Media Inc. is to deploy their company on all of the major social media channels; however, there is a major difference in creating social media platforms versus creating a brand you can promote on those platforms.

A marketing campaign must be created utilizing these media channels and creating immediate engagement with your audience. In order for this to be successful, you know how to make sales. Initially, acquire some fans, followers, subscribers, and connections and invite them to join you in particular discussion or attend a specific event.

The purpose of this is not only to promote Puffin Media Inc, but also to solicit feedback from the target audience.

Pricing Information

For many clients, the pricing information is what will make them decide whether they would offer you the contract or not.

How to write this part greatly depends on the solution or solutions you included in the previous segment. If the solution proposed will only entail a short period of time, a Fee Summary will suffice. For longer projects, segment these payments to specific milestones in a Fee Schedule list.

Things to Remember When Writing a Business Proposal

Now that you know the essentials of a winning business proposal, it s time to go ahead and start writing, right? Well, not exactly.

The next part is to be able to find out what to put under the 3 Ps so that you can develop a business proposal that gets their attention and awards you that contract.

Do Your Research

Not all clients and buyers will give you the explicit details of their wants and needs, especially if you re submitting an unsolicited business proposal. Extend your research to include the competitors of your potential client, and their customers as well. This will ensure that your business proposal will be as comprehensive and as detailed as possible.

Put Yourself in their Shoes

Another thing to remember when writing a business proposal is to always put yourself in the shoes of your potential clients. Doing this will help you provide information on things that they would most likely ask, such as Why should we pay you this much amount for the solutions you re offering and How can these changes benefit me?

Why You?

If you determined that a company or client has certain needs, chances are others would have done the same. That means that there will be others that have submitted their respective proposals to the company or client.

That being said, it is important to make sure to highlight your talents, experience and other qualifications to convince the client why they should choose you or your company.

Writing that Business Proposal

When you got all of these, then you re finally able to start writing your business proposal. One of the best ways on how to write a persuasive business proposal is to use a business proposal software.

Business proposal software programs helps you write your business proposal without having to worry about how they should be put together and the content that you need to include. These programs contain two kinds of proposal templates that you can use and re-use, depending on which one you need to write.

In addition to the stored templates, you can create your own proposal templates through these programs based on previous proposals you ve created, making it even more convenient for you and your business.

A Final Word…

Although business proposals present the same information and have the same layout, it s important to take time and make each one unique. Each project is different, even if it s with the same company. Remember, a business proposal must show how you or your company can help a potential client.

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How to Write a Business Proposal

How can I write a proposal for maintenance for air conditioning systems?

Answered by wikiHow Contributor

  • State the problem and tell whoever you are writing to about why the A/C system needs maintenance, Then state your proposed solution to the problem. After that, double check everything that you wrote down to make sure you like how it looks, then sign your name and you’re done!

How can I produce a business proposal 1000 words specifically looking at the communication process of a chosen organization?

Where can I read a sample Sales Proposal?

A proposal for a rental property for an equine rehab. Brand new 4-5 bedroom house in West Palm with animals including riding horses. How would I write that?

How do I write proposal offering to solve a persistent problem?

How do I write a problem for solving a business proposal?

Video Edit

Tips Edit

Do not overuse similar words.

Check spelling and grammar.

Related wikiHows

How to Write a Resignation Letter

How to Make an Authorization Letter

How to Write a Letter Requesting Sponsorship

How to Write a Letter of Intent

How to Write a Problem Statement

How to Write a Complaint Letter to a Company

How to Address a Letter to an Embassy

How to Write a Standard Operating Procedure

How to Write a Letter of Complaint to Human Resources

How to Write a Business Thank You Note


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Business Proposal Format #business #coach


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Business Proposal Format

M.A. SHRM-SCP, SPHR – Corporate Trainer Consultant

Are you looking for information about the proper business proposal format? Whether you are writing a business plan for a start up venture, submitting a proposal in the hopes of securing a contract, attracting new customers, or securing support from investors, it’s essential to make sure the document you create is formatted in an appropriate manner.

Three Business Proposal Format Tips

There is no one correct business proposal format that has to be used in every situation. There are many different ways to format these types of documents. However, this fact does not mean “anything goes” when it comes to creating a business proposal. While there is more than one “right way” to format a professional proposal, there are dos and don’ts every proposal writer should follow.

1. Follow Provided Instructions

If you are creating a response to a request for proposal (RFP), chances are you were provided with specific instructions about the format that should be used for your response. Follow the formatting directions to the letter. Some RFPs are so specific they provide exact heading titles, font sizes and word limit instructions. While creativity can be a good thing, deviating from the specified format for an RFP is not. Failure to follow the instructions could mean your document will be excluded from consideration.

2. Make the Document Skim-Friendly

Keep in mind those who review your business proposal will likely skim the document before making a decision about whether or not to review it closely. Use formatting techniques to make it easy for reviewers to find major sections and important information. Ensure that each section of your proposal is clearly labeled with headings as appropriate and use bullet points and tables to draw readers’ eyes to key content. Avoid overusing special formatting features like bold, italics and underlining, using them only as necessary for emphasis.

3. Consider the Audience

Keep in mind the expertise and knowledge base of the target audience when writing your proposal. Use language likely to make sense to the people who will be reading your proposal – and making decision about whether or not to work with you – throughout the document. Remember that persuasion lies at the heart of the intent of your proposal. Rather than focusing too much on the features of what you have to offer, use language that emphasizes how accepting your proposal can benefit those who are in a decision making position and the organizations or individuals they represent.

Business Proposal Content Guidelines

Format is not the only consideration when creating and submitting a business proposal. Presenting high quality ideas is essential. It’s also important to include the right types of information and to ensure the document is well-written. Proofread carefully for content, clarity grammar and spelling before finalizing your proposal and submitting to the final recipient(S).

Business proposals typically include the following information:

  • Name of company and/or individual submitting proposal
  • Date of submission
  • Executive summary
  • Statement of circumstances under which proposal is being submitted (i.e. in response to a request or as a follow-up to a meeting)
  • Description of products or services offered
  • Charts and graphs as appropriate
  • Time frame for delivery
  • Information about limitations or exclusions
  • Detailed pricing information
  • Procedure for requesting additional information
  • Deadline for response (if applicable)

Sample Proposal Formats to Review

It’s advisable to review a few example business proposals to get ideas for formatting the one you are working on. Here are a few sample documents you may want to review:

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#business proposal

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How to Write a Business Proposal

How can I write a proposal for maintenance for air conditioning systems?

Answered by wikiHow Contributor

  • State the problem and tell whoever you are writing to about why the A/C system needs maintenance, Then state your proposed solution to the problem. After that, double check everything that you wrote down to make sure you like how it looks, then sign your name and you’re done!

How can I produce a business proposal 1000 words specifically looking at the communication process of a chosen organization?

Where can I read a sample Sales Proposal?

A proposal for a rental property for an equine rehab. Brand new 4-5 bedroom house in West Palm with animals including riding horses. How would I write that?

How do I write proposal offering to solve a persistent problem?

How do I write a problem for solving a business proposal?

Video Edit

Tips Edit

Do not overuse similar words.

Check spelling and grammar.

Related wikiHows

How to Write a Resignation Letter

How to Make an Authorization Letter

How to Write a Letter Requesting Sponsorship

How to Write a Letter of Intent

How to Write a Problem Statement

How to Write a Complaint Letter to a Company

How to Address a Letter to an Embassy

How to Write a Standard Operating Procedure

How to Write a Letter of Complaint to Human Resources

How to Write a Business Thank You Note


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Writing a business proposal template

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Business proposal writing samples

Writing Samples – Job Application Tips | Monster.com

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