Tag: Promoting

Promoting and advertising your business – Canada Business Network #business #computers

#advertise your business

#

Promoting and advertising your business

Promoting your business is an ongoing activity that involves everything from word of mouth, to trade shows, to paid advertisements in the media. Once you have developed your marketing plan and are ready to choose your promotional techniques, the resources below may be helpful.

General resources

Choose the type of advertising that matches your marketing budget and follow some of BDC ‘s best practices for advertising.

Build your road map for finding and keeping customers with this free marketing plan template.

Learn how to measure the results of your advertising so you know which styles, methods and media to use.

Learn how to create a website so you can attract more customers to your business.

Online marketing techniques like social networking, emailing and blogging are useful and involve little to no direct costs.

This free guide can help you develop a social media strategy for your business to attract, engage, and retain customers.

Increase your visibility among domestic and foreign buyers by registering on this free promotional database of over 50,000 Canadian companies.

Become a certified Aboriginal or minority-owned supplier or register to access these suppliers and benefit from inclusive supply chain practices.

Handing out promotional material is an important marketing activity, even in an online world.

Applies only to: Ontario

Find out how you can set up a business improvement area and the possible benefits for your business.

Learn how to spread the word about your business.

Participating in trade shows can be worthwhile if you choose the right ones, prepare well, and follow up.

Discover the advantages of marketing your business with email.

Find out what signs mean for your business, and how to use them to your advantage.

Find out about business solutions that could help your small business manage shipping, e-commerce, marketing and more.

Industry-specific resources

Applies only to: New Brunswick Newfoundland and Labrador Nova Scotia Prince Edward Island

Learn how to attract customers to your tourism business through Internet and social media marketing.

Register your business as a potential supplier of goods and services for the shipbuilding industry.

Applies only to: New Brunswick Nova Scotia Prince Edward Island Newfoundland and Labrador

Find out how to become a supplier to the shipbuilding industry in the Atlantic provinces. This also includes building and repairing ships.

Applies only to: Newfoundland and Labrador

Promote your high-quality, distinctive Newfoundland and Labrador craft, gift and apparel products through this provincial branding program.

Applies only to: Newfoundland and Labrador

Are you looking to develop wholesale markets for your business’ craft, gift and apparel products? This program could help your venture’s sales growth.

Applies only to: Nova Scotia

Learn how to identify tourism opportunities in your region and how to develop and market your new business.

If your Canadian tourism business provides a unique experience for travellers, you could get a chance to market your product for free to key countries.

Applies only to: Ontario

Find out how to market your product or service under the Ontario brand and how to reach key tourism markets.

Applies only to: Ontario

You may be eligible for funding to help you cover some the costs of commercializing your interactive digital media content.

Applies only to: Ontario

You could get financing to help your business consortium market an Ontario tourist destination to tourists outside Ontario or Canada.

Applies only to: New Brunswick Nova Scotia Prince Edward Island Newfoundland and Labrador

Obtain up to $8,000 in financial assistance for the translation of your promotional materials, if your business is located in Atlantic Canada.

Date modified: 2016-08-30

Secondary menu





Tags : , , , , , , ,

10 Google Tools for Promoting Your Small Business #work #from #home #ideas

#small business ideas

#

10 Google Tricks for Taking Your Local Business Digital

By Kim Zimmermann, BusinessNewsDaily Contributor February 29, 2012 07:21 pm EST

Google may be a global search giant, but there are lots of ways to leverage the power of search to promote your small business to local customers. If you haven t yet embraced digital marketing for your local business, Google is a good place to start.

Consumers increased reliance on social media and online research to make purchasing decisions is helping drive the value of using Google to promote small companies. Yet, many companies still don t even have a website. In fact, nearly two-thirds (63 percent) of businesses do not yet have a website, Frederick Vallaeys, Google s AdWords evangelist. told BusinessNewsDaily.

Google Places is a good place to plant your flag, he said. These are free directory pages for local businesses; there are 50 million Type in your business name in Google, he said. If a Google Places page exists, it will show up in the results.

When you re ready to invest in advertising, you can take advantage of Google s AdWords. This is self-service, keyword-based advertising that works on a cost-per-click basis. You only pay when someone clicks on your ad and comes to your site.

Learn with Google can help business owners get acquainted with Google s business side. Entrepreneurs can check out free video courses, read how-to guides and follow worksheets to promote their businesses online.

Here is a brief overview of Google tools that will help you get your business going in the digital direction.

Since many small-business owners don t have a lot of time or advertising agencies at the ready, this is a quick and simple solution. Business owners provide some basic information and Google creates their ad.

Google will also manage your ad, pushing it to the right people whether they re searching on laptops or mobile devices.

Google+ Your Business

Facebook has become an unstoppable marketing force for many businesses, and Google has its own version.

You can share links, photos and promotions with the right customers at the right times.

The posts can be public so people can find them using search, or you can use the Circles feature to tailor specific messages to specific followers. You can even initiate live video chats with potential customers who want to dig deeper.

You need to know that your marketing efforts are not being wasted, and Google Analytics can measure your success. You don t need an army of analysts or even an enterprise to use this enterprise-worthy tool.

The free system allows business owners to track sales and conversions and measure your site engagement goals against thresholds. Once you know who is coming to your site and what they re looking for, you can write more highly targeted ads and strengthen your marketing initiatives.

Customers are still driven by deals and Google Offers matches your business with relevant customers in your area looking for discounts.

Customers prepay for these targeted discounts and small-business owners are paid a few days after the offer runs.

While Google can drive customers to your business, it can also be a money maker.

Small-business owners can add custom search engines to their site and earn cash from ads on the search results pages.

With AdSense, entrepreneurs can also display ads that match their audience s interests on their website and earn from valid clicks or impressions.

Google Keyword Tool

It is all about the keyword, and it is important to select the right ones to attract the right customers to your business. This feature enables you to test-drive keyword ideas using any combination of keywords, a URL and categories.

Users can compare statistics for your keywords with one or more match types at the same time.

The mobile search component provides data by search volume and competition types.

Once you perfect your keywords, you want to know how much your campaign will cost.

Business owners will get a report on average estimated cost per click, total estimated clicks and total estimate costs for each keyword.

Word spreads on the Web like wildfire, and Google s +1 button makes it easier for customers to share their experiences about your business.

The +1 button that connects Google+ makes it easier for your customers to start conversation with their circles while also providing timely recommendations. In addition, +1 annotations on Google search help bring these recommendations to users who are searching for your products and services.

There are Google Search, Display and YouTube ads, but mobile is becoming a prime methods for targeting consumers at the point of decision.

It is also important that your website displays well on an array of mobile devices. Using howtogomo.com, business owners can see how their site looks on a mobile device and get customized recommendations for creating a mobile-friendly experience.

Google Apps for Business

Communicating with customers and potential customers is key to your business, but it is not always easy without tech support.

Google offers a suite of online tools that are ready for business, including email, a calendar and documents.

You May Also like

7 Things Your New Website Must Have

  • Yahoo Small Biz Exec on Going Digital

  • 7 Ways to Drive Local Traffic to Your Web Site





    Tags : , , , , , , ,
  • 10 Google Tools for Promoting Your Small Business #small #scale #business

    #small business ideas

    #

    10 Google Tricks for Taking Your Local Business Digital

    By Kim Zimmermann, BusinessNewsDaily Contributor February 29, 2012 07:21 pm EST

    Google may be a global search giant, but there are lots of ways to leverage the power of search to promote your small business to local customers. If you haven t yet embraced digital marketing for your local business, Google is a good place to start.

    Consumers increased reliance on social media and online research to make purchasing decisions is helping drive the value of using Google to promote small companies. Yet, many companies still don t even have a website. In fact, nearly two-thirds (63 percent) of businesses do not yet have a website, Frederick Vallaeys, Google s AdWords evangelist. told BusinessNewsDaily.

    Google Places is a good place to plant your flag, he said. These are free directory pages for local businesses; there are 50 million Type in your business name in Google, he said. If a Google Places page exists, it will show up in the results.

    When you re ready to invest in advertising, you can take advantage of Google s AdWords. This is self-service, keyword-based advertising that works on a cost-per-click basis. You only pay when someone clicks on your ad and comes to your site.

    Learn with Google can help business owners get acquainted with Google s business side. Entrepreneurs can check out free video courses, read how-to guides and follow worksheets to promote their businesses online.

    Here is a brief overview of Google tools that will help you get your business going in the digital direction.

    Since many small-business owners don t have a lot of time or advertising agencies at the ready, this is a quick and simple solution. Business owners provide some basic information and Google creates their ad.

    Google will also manage your ad, pushing it to the right people whether they re searching on laptops or mobile devices.

    Google+ Your Business

    Facebook has become an unstoppable marketing force for many businesses, and Google has its own version.

    You can share links, photos and promotions with the right customers at the right times.

    The posts can be public so people can find them using search, or you can use the Circles feature to tailor specific messages to specific followers. You can even initiate live video chats with potential customers who want to dig deeper.

    You need to know that your marketing efforts are not being wasted, and Google Analytics can measure your success. You don t need an army of analysts or even an enterprise to use this enterprise-worthy tool.

    The free system allows business owners to track sales and conversions and measure your site engagement goals against thresholds. Once you know who is coming to your site and what they re looking for, you can write more highly targeted ads and strengthen your marketing initiatives.

    Customers are still driven by deals and Google Offers matches your business with relevant customers in your area looking for discounts.

    Customers prepay for these targeted discounts and small-business owners are paid a few days after the offer runs.

    While Google can drive customers to your business, it can also be a money maker.

    Small-business owners can add custom search engines to their site and earn cash from ads on the search results pages.

    With AdSense, entrepreneurs can also display ads that match their audience s interests on their website and earn from valid clicks or impressions.

    Google Keyword Tool

    It is all about the keyword, and it is important to select the right ones to attract the right customers to your business. This feature enables you to test-drive keyword ideas using any combination of keywords, a URL and categories.

    Users can compare statistics for your keywords with one or more match types at the same time.

    The mobile search component provides data by search volume and competition types.

    Once you perfect your keywords, you want to know how much your campaign will cost.

    Business owners will get a report on average estimated cost per click, total estimated clicks and total estimate costs for each keyword.

    Word spreads on the Web like wildfire, and Google s +1 button makes it easier for customers to share their experiences about your business.

    The +1 button that connects Google+ makes it easier for your customers to start conversation with their circles while also providing timely recommendations. In addition, +1 annotations on Google search help bring these recommendations to users who are searching for your products and services.

    There are Google Search, Display and YouTube ads, but mobile is becoming a prime methods for targeting consumers at the point of decision.

    It is also important that your website displays well on an array of mobile devices. Using howtogomo.com, business owners can see how their site looks on a mobile device and get customized recommendations for creating a mobile-friendly experience.

    Google Apps for Business

    Communicating with customers and potential customers is key to your business, but it is not always easy without tech support.

    Google offers a suite of online tools that are ready for business, including email, a calendar and documents.

    You May Also like

    7 Things Your New Website Must Have

  • Yahoo Small Biz Exec on Going Digital

  • 7 Ways to Drive Local Traffic to Your Web Site





    Tags : , , , , , , ,
  • Promoting and advertising your business – Canada Business Network #new #business #financing

    #advertise your business

    #

    Promoting and advertising your business

    Promoting your business is an ongoing activity that involves everything from word of mouth, to trade shows, to paid advertisements in the media. Once you have developed your marketing plan and are ready to choose your promotional techniques, the resources below may be helpful.

    General resources

    Choose the type of advertising that matches your marketing budget and follow some of BDC ‘s best practices for advertising.

    Build your road map for finding and keeping customers with this free marketing plan template.

    Learn how to measure the results of your advertising so you know which styles, methods and media to use.

    Learn how to create a website so you can attract more customers to your business.

    Online marketing techniques like social networking, emailing and blogging are useful and involve little to no direct costs.

    This free guide can help you develop a social media strategy for your business to attract, engage, and retain customers.

    Increase your visibility among domestic and foreign buyers by registering on this free promotional database of over 50,000 Canadian companies.

    Become a certified Aboriginal or minority-owned supplier or register to access these suppliers and benefit from inclusive supply chain practices.

    Handing out promotional material is an important marketing activity, even in an online world.

    Applies only to: Ontario

    Find out how you can set up a business improvement area and the possible benefits for your business.

    Learn how to spread the word about your business.

    Participating in trade shows can be worthwhile if you choose the right ones, prepare well, and follow up.

    Discover the advantages of marketing your business with email.

    Find out what signs mean for your business, and how to use them to your advantage.

    Find out about business solutions that could help your small business manage shipping, e-commerce, marketing and more.

    Industry-specific resources

    Applies only to: New Brunswick Newfoundland and Labrador Nova Scotia Prince Edward Island

    Learn how to attract customers to your tourism business through Internet and social media marketing.

    Register your business as a potential supplier of goods and services for the shipbuilding industry.

    Applies only to: New Brunswick Nova Scotia Prince Edward Island Newfoundland and Labrador

    Find out how to become a supplier to the shipbuilding industry in the Atlantic provinces. This also includes building and repairing ships.

    Applies only to: Newfoundland and Labrador

    Promote your high-quality, distinctive Newfoundland and Labrador craft, gift and apparel products through this provincial branding program.

    Applies only to: Newfoundland and Labrador

    Are you looking to develop wholesale markets for your business’ craft, gift and apparel products? This program could help your venture’s sales growth.

    Applies only to: Nova Scotia

    Learn how to identify tourism opportunities in your region and how to develop and market your new business.

    If your Canadian tourism business provides a unique experience for travellers, you could get a chance to market your product for free to key countries.

    Applies only to: Ontario

    Find out how to market your product or service under the Ontario brand and how to reach key tourism markets.

    Applies only to: Ontario

    You may be eligible for funding to help you cover some the costs of commercializing your interactive digital media content.

    Applies only to: Ontario

    You could get financing to help your business consortium market an Ontario tourist destination to tourists outside Ontario or Canada.

    Applies only to: New Brunswick Nova Scotia Prince Edward Island Newfoundland and Labrador

    Obtain up to $8,000 in financial assistance for the translation of your promotional materials, if your business is located in Atlantic Canada.

    Date modified: 2016-08-30

    Secondary menu





    Tags : , , , , , , ,

    Promoting and advertising your business – Canada Business Network #business #current #events

    #advertise your business

    #

    Promoting and advertising your business

    Promoting your business is an ongoing activity that involves everything from word of mouth, to trade shows, to paid advertisements in the media. Once you have developed your marketing plan and are ready to choose your promotional techniques, the resources below may be helpful.

    General resources

    Choose the type of advertising that matches your marketing budget and follow some of BDC ‘s best practices for advertising.

    Build your road map for finding and keeping customers with this free marketing plan template.

    Learn how to measure the results of your advertising so you know which styles, methods and media to use.

    Learn how to create a website so you can attract more customers to your business.

    Online marketing techniques like social networking, emailing and blogging are useful and involve little to no direct costs.

    This free guide can help you develop a social media strategy for your business to attract, engage, and retain customers.

    Increase your visibility among domestic and foreign buyers by registering on this free promotional database of over 50,000 Canadian companies.

    Become a certified Aboriginal or minority-owned supplier or register to access these suppliers and benefit from inclusive supply chain practices.

    Handing out promotional material is an important marketing activity, even in an online world.

    Applies only to: Ontario

    Find out how you can set up a business improvement area and the possible benefits for your business.

    Learn how to spread the word about your business.

    Participating in trade shows can be worthwhile if you choose the right ones, prepare well, and follow up.

    Discover the advantages of marketing your business with email.

    Find out what signs mean for your business, and how to use them to your advantage.

    Find out about business solutions that could help your small business manage shipping, e-commerce, marketing and more.

    Industry-specific resources

    Applies only to: New Brunswick Newfoundland and Labrador Nova Scotia Prince Edward Island

    Learn how to attract customers to your tourism business through Internet and social media marketing.

    Register your business as a potential supplier of goods and services for the shipbuilding industry.

    Applies only to: New Brunswick Nova Scotia Prince Edward Island Newfoundland and Labrador

    Find out how to become a supplier to the shipbuilding industry in the Atlantic provinces. This also includes building and repairing ships.

    Applies only to: Newfoundland and Labrador

    Promote your high-quality, distinctive Newfoundland and Labrador craft, gift and apparel products through this provincial branding program.

    Applies only to: Newfoundland and Labrador

    Are you looking to develop wholesale markets for your business’ craft, gift and apparel products? This program could help your venture’s sales growth.

    Applies only to: Nova Scotia

    Learn how to identify tourism opportunities in your region and how to develop and market your new business.

    If your Canadian tourism business provides a unique experience for travellers, you could get a chance to market your product for free to key countries.

    Applies only to: Ontario

    Find out how to market your product or service under the Ontario brand and how to reach key tourism markets.

    Applies only to: Ontario

    You may be eligible for funding to help you cover some the costs of commercializing your interactive digital media content.

    Applies only to: Ontario

    You could get financing to help your business consortium market an Ontario tourist destination to tourists outside Ontario or Canada.

    Applies only to: New Brunswick Nova Scotia Prince Edward Island Newfoundland and Labrador

    Obtain up to $8,000 in financial assistance for the translation of your promotional materials, if your business is located in Atlantic Canada.

    Date modified: 2016-08-30

    Secondary menu





    Tags : , , , , , , ,

    10 Google Tools for Promoting Your Small Business #business #flyer #templates

    #small business ideas

    #

    10 Google Tricks for Taking Your Local Business Digital

    By Kim Zimmermann, BusinessNewsDaily Contributor February 29, 2012 07:21 pm EST

    Google may be a global search giant, but there are lots of ways to leverage the power of search to promote your small business to local customers. If you haven t yet embraced digital marketing for your local business, Google is a good place to start.

    Consumers increased reliance on social media and online research to make purchasing decisions is helping drive the value of using Google to promote small companies. Yet, many companies still don t even have a website. In fact, nearly two-thirds (63 percent) of businesses do not yet have a website, Frederick Vallaeys, Google s AdWords evangelist. told BusinessNewsDaily.

    Google Places is a good place to plant your flag, he said. These are free directory pages for local businesses; there are 50 million Type in your business name in Google, he said. If a Google Places page exists, it will show up in the results.

    When you re ready to invest in advertising, you can take advantage of Google s AdWords. This is self-service, keyword-based advertising that works on a cost-per-click basis. You only pay when someone clicks on your ad and comes to your site.

    Learn with Google can help business owners get acquainted with Google s business side. Entrepreneurs can check out free video courses, read how-to guides and follow worksheets to promote their businesses online.

    Here is a brief overview of Google tools that will help you get your business going in the digital direction.

    Since many small-business owners don t have a lot of time or advertising agencies at the ready, this is a quick and simple solution. Business owners provide some basic information and Google creates their ad.

    Google will also manage your ad, pushing it to the right people whether they re searching on laptops or mobile devices.

    Google+ Your Business

    Facebook has become an unstoppable marketing force for many businesses, and Google has its own version.

    You can share links, photos and promotions with the right customers at the right times.

    The posts can be public so people can find them using search, or you can use the Circles feature to tailor specific messages to specific followers. You can even initiate live video chats with potential customers who want to dig deeper.

    You need to know that your marketing efforts are not being wasted, and Google Analytics can measure your success. You don t need an army of analysts or even an enterprise to use this enterprise-worthy tool.

    The free system allows business owners to track sales and conversions and measure your site engagement goals against thresholds. Once you know who is coming to your site and what they re looking for, you can write more highly targeted ads and strengthen your marketing initiatives.

    Customers are still driven by deals and Google Offers matches your business with relevant customers in your area looking for discounts.

    Customers prepay for these targeted discounts and small-business owners are paid a few days after the offer runs.

    While Google can drive customers to your business, it can also be a money maker.

    Small-business owners can add custom search engines to their site and earn cash from ads on the search results pages.

    With AdSense, entrepreneurs can also display ads that match their audience s interests on their website and earn from valid clicks or impressions.

    Google Keyword Tool

    It is all about the keyword, and it is important to select the right ones to attract the right customers to your business. This feature enables you to test-drive keyword ideas using any combination of keywords, a URL and categories.

    Users can compare statistics for your keywords with one or more match types at the same time.

    The mobile search component provides data by search volume and competition types.

    Once you perfect your keywords, you want to know how much your campaign will cost.

    Business owners will get a report on average estimated cost per click, total estimated clicks and total estimate costs for each keyword.

    Word spreads on the Web like wildfire, and Google s +1 button makes it easier for customers to share their experiences about your business.

    The +1 button that connects Google+ makes it easier for your customers to start conversation with their circles while also providing timely recommendations. In addition, +1 annotations on Google search help bring these recommendations to users who are searching for your products and services.

    There are Google Search, Display and YouTube ads, but mobile is becoming a prime methods for targeting consumers at the point of decision.

    It is also important that your website displays well on an array of mobile devices. Using howtogomo.com, business owners can see how their site looks on a mobile device and get customized recommendations for creating a mobile-friendly experience.

    Google Apps for Business

    Communicating with customers and potential customers is key to your business, but it is not always easy without tech support.

    Google offers a suite of online tools that are ready for business, including email, a calendar and documents.

    You May Also like

    7 Things Your New Website Must Have

  • Yahoo Small Biz Exec on Going Digital

  • 7 Ways to Drive Local Traffic to Your Web Site





    Tags : , , , , , , ,
  • Promoting and advertising your business – Canada Business Network #cool #business #ideas

    #advertise your business

    #

    Promoting and advertising your business

    Promoting your business is an ongoing activity that involves everything from word of mouth, to trade shows, to paid advertisements in the media. Once you have developed your marketing plan and are ready to choose your promotional techniques, the resources below may be helpful.

    General resources

    Choose the type of advertising that matches your marketing budget and follow some of BDC ‘s best practices for advertising.

    Build your road map for finding and keeping customers with this free marketing plan template.

    Learn how to measure the results of your advertising so you know which styles, methods and media to use.

    Learn how to create a website so you can attract more customers to your business.

    Online marketing techniques like social networking, emailing and blogging are useful and involve little to no direct costs.

    This free guide can help you develop a social media strategy for your business to attract, engage, and retain customers.

    Increase your visibility among domestic and foreign buyers by registering on this free promotional database of over 50,000 Canadian companies.

    Become a certified Aboriginal or minority-owned supplier or register to access these suppliers and benefit from inclusive supply chain practices.

    Handing out promotional material is an important marketing activity, even in an online world.

    Applies only to: Ontario

    Find out how you can set up a business improvement area and the possible benefits for your business.

    Learn how to spread the word about your business.

    Participating in trade shows can be worthwhile if you choose the right ones, prepare well, and follow up.

    Discover the advantages of marketing your business with email.

    Find out what signs mean for your business, and how to use them to your advantage.

    Find out about business solutions that could help your small business manage shipping, e-commerce, marketing and more.

    Industry-specific resources

    Applies only to: New Brunswick Newfoundland and Labrador Nova Scotia Prince Edward Island

    Learn how to attract customers to your tourism business through Internet and social media marketing.

    Register your business as a potential supplier of goods and services for the shipbuilding industry.

    Applies only to: New Brunswick Nova Scotia Prince Edward Island Newfoundland and Labrador

    Find out how to become a supplier to the shipbuilding industry in the Atlantic provinces. This also includes building and repairing ships.

    Applies only to: Newfoundland and Labrador

    Promote your high-quality, distinctive Newfoundland and Labrador craft, gift and apparel products through this provincial branding program.

    Applies only to: Newfoundland and Labrador

    Are you looking to develop wholesale markets for your business’ craft, gift and apparel products? This program could help your venture’s sales growth.

    Applies only to: Nova Scotia

    Learn how to identify tourism opportunities in your region and how to develop and market your new business.

    If your Canadian tourism business provides a unique experience for travellers, you could get a chance to market your product for free to key countries.

    Applies only to: Ontario

    Find out how to market your product or service under the Ontario brand and how to reach key tourism markets.

    Applies only to: Ontario

    You may be eligible for funding to help you cover some the costs of commercializing your interactive digital media content.

    Applies only to: Ontario

    You could get financing to help your business consortium market an Ontario tourist destination to tourists outside Ontario or Canada.

    Applies only to: New Brunswick Nova Scotia Prince Edward Island Newfoundland and Labrador

    Obtain up to $8,000 in financial assistance for the translation of your promotional materials, if your business is located in Atlantic Canada.

    Date modified: 2016-08-30

    Secondary menu





    Tags : , , , , , , ,

    10 Google Tools for Promoting Your Small Business #business #to #business

    #small business ideas

    #

    10 Google Tricks for Taking Your Local Business Digital

    By Kim Zimmermann, BusinessNewsDaily Contributor February 29, 2012 07:21 pm EST

    Google may be a global search giant, but there are lots of ways to leverage the power of search to promote your small business to local customers. If you haven t yet embraced digital marketing for your local business, Google is a good place to start.

    Consumers increased reliance on social media and online research to make purchasing decisions is helping drive the value of using Google to promote small companies. Yet, many companies still don t even have a website. In fact, nearly two-thirds (63 percent) of businesses do not yet have a website, Frederick Vallaeys, Google s AdWords evangelist. told BusinessNewsDaily.

    Google Places is a good place to plant your flag, he said. These are free directory pages for local businesses; there are 50 million Type in your business name in Google, he said. If a Google Places page exists, it will show up in the results.

    When you re ready to invest in advertising, you can take advantage of Google s AdWords. This is self-service, keyword-based advertising that works on a cost-per-click basis. You only pay when someone clicks on your ad and comes to your site.

    Learn with Google can help business owners get acquainted with Google s business side. Entrepreneurs can check out free video courses, read how-to guides and follow worksheets to promote their businesses online.

    Here is a brief overview of Google tools that will help you get your business going in the digital direction.

    Since many small-business owners don t have a lot of time or advertising agencies at the ready, this is a quick and simple solution. Business owners provide some basic information and Google creates their ad.

    Google will also manage your ad, pushing it to the right people whether they re searching on laptops or mobile devices.

    Google+ Your Business

    Facebook has become an unstoppable marketing force for many businesses, and Google has its own version.

    You can share links, photos and promotions with the right customers at the right times.

    The posts can be public so people can find them using search, or you can use the Circles feature to tailor specific messages to specific followers. You can even initiate live video chats with potential customers who want to dig deeper.

    You need to know that your marketing efforts are not being wasted, and Google Analytics can measure your success. You don t need an army of analysts or even an enterprise to use this enterprise-worthy tool.

    The free system allows business owners to track sales and conversions and measure your site engagement goals against thresholds. Once you know who is coming to your site and what they re looking for, you can write more highly targeted ads and strengthen your marketing initiatives.

    Customers are still driven by deals and Google Offers matches your business with relevant customers in your area looking for discounts.

    Customers prepay for these targeted discounts and small-business owners are paid a few days after the offer runs.

    While Google can drive customers to your business, it can also be a money maker.

    Small-business owners can add custom search engines to their site and earn cash from ads on the search results pages.

    With AdSense, entrepreneurs can also display ads that match their audience s interests on their website and earn from valid clicks or impressions.

    Google Keyword Tool

    It is all about the keyword, and it is important to select the right ones to attract the right customers to your business. This feature enables you to test-drive keyword ideas using any combination of keywords, a URL and categories.

    Users can compare statistics for your keywords with one or more match types at the same time.

    The mobile search component provides data by search volume and competition types.

    Once you perfect your keywords, you want to know how much your campaign will cost.

    Business owners will get a report on average estimated cost per click, total estimated clicks and total estimate costs for each keyword.

    Word spreads on the Web like wildfire, and Google s +1 button makes it easier for customers to share their experiences about your business.

    The +1 button that connects Google+ makes it easier for your customers to start conversation with their circles while also providing timely recommendations. In addition, +1 annotations on Google search help bring these recommendations to users who are searching for your products and services.

    There are Google Search, Display and YouTube ads, but mobile is becoming a prime methods for targeting consumers at the point of decision.

    It is also important that your website displays well on an array of mobile devices. Using howtogomo.com, business owners can see how their site looks on a mobile device and get customized recommendations for creating a mobile-friendly experience.

    Google Apps for Business

    Communicating with customers and potential customers is key to your business, but it is not always easy without tech support.

    Google offers a suite of online tools that are ready for business, including email, a calendar and documents.

    You May Also like

    7 Things Your New Website Must Have

  • Yahoo Small Biz Exec on Going Digital

  • 7 Ways to Drive Local Traffic to Your Web Site





    Tags : , , , , , , ,
  • Promoting and advertising your business – Canada Business Network #simple #business #plan

    #advertise your business

    #

    Promoting and advertising your business

    Promoting your business is an ongoing activity that involves everything from word of mouth, to trade shows, to paid advertisements in the media. Once you have developed your marketing plan and are ready to choose your promotional techniques, the resources below may be helpful.

    General resources

    Choose the type of advertising that matches your marketing budget and follow some of BDC ‘s best practices for advertising.

    Build your road map for finding and keeping customers with this free marketing plan template.

    Learn how to measure the results of your advertising so you know which styles, methods and media to use.

    Learn how to create a website so you can attract more customers to your business.

    Online marketing techniques like social networking, emailing and blogging are useful and involve little to no direct costs.

    This free guide can help you develop a social media strategy for your business to attract, engage, and retain customers.

    Increase your visibility among domestic and foreign buyers by registering on this free promotional database of over 50,000 Canadian companies.

    Become a certified Aboriginal or minority-owned supplier or register to access these suppliers and benefit from inclusive supply chain practices.

    Handing out promotional material is an important marketing activity, even in an online world.

    Applies only to: Ontario

    Find out how you can set up a business improvement area and the possible benefits for your business.

    Learn how to spread the word about your business.

    Participating in trade shows can be worthwhile if you choose the right ones, prepare well, and follow up.

    Discover the advantages of marketing your business with email.

    Find out what signs mean for your business, and how to use them to your advantage.

    Find out about business solutions that could help your small business manage shipping, e-commerce, marketing and more.

    Industry-specific resources

    Applies only to: New Brunswick Newfoundland and Labrador Nova Scotia Prince Edward Island

    Learn how to attract customers to your tourism business through Internet and social media marketing.

    Register your business as a potential supplier of goods and services for the shipbuilding industry.

    Applies only to: New Brunswick Nova Scotia Prince Edward Island Newfoundland and Labrador

    Find out how to become a supplier to the shipbuilding industry in the Atlantic provinces. This also includes building and repairing ships.

    Applies only to: Newfoundland and Labrador

    Promote your high-quality, distinctive Newfoundland and Labrador craft, gift and apparel products through this provincial branding program.

    Applies only to: Newfoundland and Labrador

    Are you looking to develop wholesale markets for your business’ craft, gift and apparel products? This program could help your venture’s sales growth.

    Applies only to: Nova Scotia

    Learn how to identify tourism opportunities in your region and how to develop and market your new business.

    If your Canadian tourism business provides a unique experience for travellers, you could get a chance to market your product for free to key countries.

    Applies only to: Ontario

    Find out how to market your product or service under the Ontario brand and how to reach key tourism markets.

    Applies only to: Ontario

    You may be eligible for funding to help you cover some the costs of commercializing your interactive digital media content.

    Applies only to: Ontario

    You could get financing to help your business consortium market an Ontario tourist destination to tourists outside Ontario or Canada.

    Applies only to: New Brunswick Nova Scotia Prince Edward Island Newfoundland and Labrador

    Obtain up to $8,000 in financial assistance for the translation of your promotional materials, if your business is located in Atlantic Canada.

    Date modified: 2016-08-30

    Secondary menu





    Tags : , , , , , , ,