Tag: Page

Page not found – London Stock Exchange #businesses #to #start

#stock market prices

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How to Make a Facebook Page for Your Small Business #top #ten #business #ideas

#business pages

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How to Make a Facebook Page for Your Small Business

If you own a small business, having a Facebook page lets you reach individuals among the 750 million or so users worldwide who are most likely to be interested in your company. Your interaction on the social network gives customers the sense that they know you and your business. which can increase loyalty and make them more likely to recommend your services.

On Facebook you can easily add features that are harder to implement on your website. You can build a custom page, run contests and promotions, and manage a small e-commerce shop. Plus, Facebook is free. Even if you pay for custom applications or a developer’s services, it remains a form of advertising with a small price tag.

The potential reach of a Facebook page is huge, as half of its users log in every day. Facebook studies show that people interact with their favorite brands on Facebook more than on any other social network, are more likely to recommend a brand after becoming a fan of it on Facebook, and are more likely to purchase a product after becoming a fan. In addition, anyone outside Facebook can view your Facebook page because search engines index it.

Establishing Your Profile and Page Admins

Before creating your Facebook fan page, you must establish a personal Facebook profile. The individual in that profile is the creator of the fan page. As a result, the subsequent Facebook business page doesn’t have a separate login from that of the individual user who created it.

Many people are nervous about mixing their personal information with their business information, but the two are conceptually separate. You’ll interact with the business page as the business, and on your personal profile as yourself. Only administrators and the owner of the page can see other page admins. Thus, when I interact on my Facebook page, (Anti) Social Development. I post as that company and not as Kim Woodbridge. People who interact with my company page don’t see my personal profile.

If you aren’t going to be the only person working on your business’s Facebook page, you’ll need to select admins. To do this, fill in the appropriate data in the ‘Edit Page’ section under ‘Manage Admins’. The admins either must be Facebook friends of yours, or must be identified by the email address they use for Facebook.

The admins you designate won’t need your login to access the page, and once they log in as admins, they’ll have access to page-editing features. For example, I’m an admin on a number of business pages and can access all of them by logging into Facebook, so I don’t need anyone else’s login data.

Be careful, however, to add only people you trust as admins. Any admin can remove any other admin, even the owner of the page–a structural flaw that Facebook needs to address. If you add a developer or other person to work on your page temporarily, I recommend removing that person from admin status as soon as the job is done.

Facebook does offer what it calls a business account, but this option is very limited and I don’t recommend it. A business account doesn’t allow you to install Facebook apps, so you can’t add a custom page made with iframes or third-party tools, as discussed throughout this article. For that reason, I don’t recommend using a business account.

Creating a Facebook Page

From your Facebook profile page, click the Pages header in the left-side navigation. Next, click the Create a Page button, and select the type of page–Local Business or Place. for example, or Brand or Product. You’ll see a number of fields to fill out, such as your business category, name, and address.

One of the early steps of creating a business page on Facebook is to choose your business type.

Next, click the Get Started button, and Facebook will guide you through the rest of the setup process, step by step. If you skip any of those steps, you can fill them out later on a new page in the Facebook Welcome section, which only page admins will see.

Information to Include

When Facebook walks you through the initial steps, it will request information about your business–a logo for the page avatar, details for the About section, contact information and hours, and the URL of your website.

If you want Facebook to pull in your blog posts automatically, an application such as Networked Blogs can help. Each time you publish a new post to your blog, Networked Blogs will import the post and add it to the Wall of your Facebook business page.

Among the Facebook applications that come with your page by default are Photos, Links, Events, Notes, and Video. You can’t remove the default applications, but you can set them not to appear in the left-side page navigation.

After completing the first steps, you’ll want to customize the public appearance of your Facebook page with a design appropriate for your business.

Next page: Should you build your own custom page, or hire a pro?

Small Business Social Media Survival Guide

How to Make a Facebook Page for Your.





Tags : , , , , , , , , ,

How to Create a Facebook Business Page in 5 Simple Steps Tutorial #partnership #business

#business pages

#

How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]

It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy.

Thing is, as more and more Facebook features change, so does the process of setting up a Page.

Don’t waste another day poking around aimlessly on Facebook, trying to figure out what the heck to do to get your Facebook Page up and running like a social networking pro.

The following presentation provides a visual tutorial to help you get your Page up in no time (you can also read the transcription below). Over 600,000 have found this tutorial helpful, hopefully it proves beneficial for you or a marketer you know, too.

How To Create a Facebook Business Page

Step 1: Choose a Classification.

To begin, navigate to https://www.facebook.com/pages/create.php . This page will showcase six different classifications to choose from:

  1. Local Business or Place
  2. Company, Organization, or Institution
  3. Brand or Product
  4. Artist, Band, or Public Figure
  5. Entertainment
  6. Cause or Community

Each of these classifications provides more relevant fields for your desired Page.

For this tutorial, we’ll select the second option: company, organization, or institution. After selecting our desired classification, we’ll be asked for an official name for our Business Page. I recommend carefully selecting your name. Although Facebook allows you to change your name and URL once. it’s a difficult and tedious process.

Step 2: Complete Basic Information.

Facebook should automatically walk you through the following four basic sections to complete the fundamental aspects of your Page.

Finish “About” Section

The “about” section will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.

This is also where you can select your unique domain (that, as mentioned above, can only be changed once). For example, the Sidekick by HubSpot Facebook Page employs the URL facebook.com/getsidekick.

Upload Profile Picture

Next you’ll be asked to upload a picture. This will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish. While any perfectly square image will work, the recommended size is 180 x 180 pixels.

Add to Favorites

Every individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a “Favorite” item here — similar to bookmarking a web page in your web browser — for easy access.

Reach More People

Facebook will prompt you to create an advertisement to draw attention to your Page. Whether employing paid tactics is a part of your strategy or not, I recommend avoiding starting any ads at this stage — there’s no compelling content on the Page yet that would convince them to ultimately “Like” your page.

Step 3: Understand the Admin Panel.

The basic skeleton of your Business Page is now live. Facebook will ask if you’d like to “Like” your Page. Again, I recommend avoid doing so at the moment. This activity will appear in News Feeds of those you’re connected to personally to on Facebook. Without any content on the Page, we want to save that organic Timeline story for when you’re really ready for people to view the Page.

In the top navigation, you’ll see an option for “Settings.” Click that. Along the left side, a vertical navigation bar with different sections should appear. We’ll focus on three core ones now:

  • Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.
  • Notifications. This section allows you to customize when and how you’d like to receive Page alerts. Set a frequency that fits your social media marketing schedule.
  • Page Roles. Whether or not you’ll be the main manager of the Page, there may be others at your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages. Some common use cases here include:
    • A public relations manager who needs to respond to any delicate questions.
    • A support representative who can assist those asking technical questions.
    • A designer tasked with uploading new photo creative to the Page.

Step 4: Populate Page With Content.

Now it’s time to actually publish content to your Page and then invite users to be a part of your growing community. Let’s start with the basic content needed to get your Page kicking.

Posts

The rest of your Page will populate over time as you publish more updates. Facebook currently provides six different posting options:

  1. Plain text status
  2. Photo with caption
  3. Link with caption
  4. Video with caption
  5. Event page
  6. Location check-in

When posting on your page, just be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little grey arrow in the top-right corner of each post and then click “Pin to Top” to move one of your posts to the top of your Page’s Timeline for seven days. Use this feature for product announcements, business anniversaries, and other major events pertinent to your brand.

If you want to dive deeper into Facebook posting best practices, check out this blog post.

Cover Photo

This is the large, horizontal image that spans the top of your Facebook Page. Typically, this is a branded image to help attract people to your Page. The official photo dimensions are 851 x 315 pixels. To help you create these cover photos, we have free PowerPoint templates here pre-sized for the right dimensions.

Now that there’s content on the Page, we can start strategically inviting users to Like it. I recommend inviting users in the following cadence:

  • First, invite colleagues to Like your page and its content to build some initial activity.
  • Second, invite supporters in your network. Encourage them to engage.
  • Third, invite customers. With some activity now on the Page, they’ll be more interested.

With content published and users invited, you can go to the “Activity” tab in your Page’s top navigation to monitor how people are engaging with your Page and content.

Step 5: Measure Your Growth.

Finally, we need to measure our efforts to ensure we’re making valuable marketing decisions on Facebook. Fortunately, Facebook has embedded in some decently helpful metrics for us to take advantage of. Simply click the “Insights” option in the top navigation to see the following:

  • Overview. This tab shows a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement.
  • Likes. This tab shows your overall fan growth and losses. If you’re employing paid efforts, you’ll be able to see the breakdown of paid versus organic growth.
  • Reach. This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking what you posted that day to see if you can replicate that reach.
  • Visits. This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.

And if you really want to spend time perfecting your Facebook content strategy, watch this brief tutorial on how to analyze exactly that .

And voila! You have a Facebook business page. Now go post interesting content and amass a loyal base of fans!

Want to see how HubSpot uses Facebook? Like our Facebook Page here .

Editor’s note: This post was originally published in 2010, and it’s since been completely updated for accuracy and comprehensiveness.





Tags : , , , , , , , , , , ,

Article Page #business #bankruptcy

#daily stock market

#

The behavior of daily stock market trading volume ☆

  • Bipin B. Ajinkya
  • University of Florida, Gainesville, FL 32611, USA
  • Prem C. Jain
  • University of Pennsylvania, Philadelphia, PA 19104, USA

Available online 23 August 2002.

Abstract

This paper documents the empirical distributions of daily trading volume prediction errors for several commonly used volume measures and expectation models for individual firms and for portfolios. The prediction errors for raw volume measures are significantly positively skewed, with thin left tails and fat right tails. However, natural log transformations of the volume measures are approximately normally distributed. For longer than one-day prediction intervals, recognition of autocorrelation in daily trading volume is advantageous for detecting abnormal trading. Results of analysis for clustering of events and for different size firms are also presented.

This work has benefited from suggestions of Ray Ball (the editor), Mike Barclay (the referee), Linda Bamber, Bryan Church, Greg Clinch, Dan Elnathan, Gun-Ho Joh, Andy Lo, Craig Mackinlay, Jens Stephan, Rex Thompson, Senyo Tse, Jerry Warner, and workshop participants at the Georgia Institute of Technology and Texas A M University. This work was completed while the first author had a summer grant from the Fisher School of Accounting, University of Florida, and the second author was a Peat Marwick Research Fellow.

Copyright © 1989 Published by Elsevier B.V.

Citing articles ( )





Tags : ,

How to Make a Facebook Page for Your Small Business #new #businesses

#business pages

#

How to Make a Facebook Page for Your Small Business

If you own a small business, having a Facebook page lets you reach individuals among the 750 million or so users worldwide who are most likely to be interested in your company. Your interaction on the social network gives customers the sense that they know you and your business. which can increase loyalty and make them more likely to recommend your services.

On Facebook you can easily add features that are harder to implement on your website. You can build a custom page, run contests and promotions, and manage a small e-commerce shop. Plus, Facebook is free. Even if you pay for custom applications or a developer’s services, it remains a form of advertising with a small price tag.

The potential reach of a Facebook page is huge, as half of its users log in every day. Facebook studies show that people interact with their favorite brands on Facebook more than on any other social network, are more likely to recommend a brand after becoming a fan of it on Facebook, and are more likely to purchase a product after becoming a fan. In addition, anyone outside Facebook can view your Facebook page because search engines index it.

Establishing Your Profile and Page Admins

Before creating your Facebook fan page, you must establish a personal Facebook profile. The individual in that profile is the creator of the fan page. As a result, the subsequent Facebook business page doesn’t have a separate login from that of the individual user who created it.

Many people are nervous about mixing their personal information with their business information, but the two are conceptually separate. You’ll interact with the business page as the business, and on your personal profile as yourself. Only administrators and the owner of the page can see other page admins. Thus, when I interact on my Facebook page, (Anti) Social Development. I post as that company and not as Kim Woodbridge. People who interact with my company page don’t see my personal profile.

If you aren’t going to be the only person working on your business’s Facebook page, you’ll need to select admins. To do this, fill in the appropriate data in the ‘Edit Page’ section under ‘Manage Admins’. The admins either must be Facebook friends of yours, or must be identified by the email address they use for Facebook.

The admins you designate won’t need your login to access the page, and once they log in as admins, they’ll have access to page-editing features. For example, I’m an admin on a number of business pages and can access all of them by logging into Facebook, so I don’t need anyone else’s login data.

Be careful, however, to add only people you trust as admins. Any admin can remove any other admin, even the owner of the page–a structural flaw that Facebook needs to address. If you add a developer or other person to work on your page temporarily, I recommend removing that person from admin status as soon as the job is done.

Facebook does offer what it calls a business account, but this option is very limited and I don’t recommend it. A business account doesn’t allow you to install Facebook apps, so you can’t add a custom page made with iframes or third-party tools, as discussed throughout this article. For that reason, I don’t recommend using a business account.

Creating a Facebook Page

From your Facebook profile page, click the Pages header in the left-side navigation. Next, click the Create a Page button, and select the type of page–Local Business or Place. for example, or Brand or Product. You’ll see a number of fields to fill out, such as your business category, name, and address.

One of the early steps of creating a business page on Facebook is to choose your business type.

Next, click the Get Started button, and Facebook will guide you through the rest of the setup process, step by step. If you skip any of those steps, you can fill them out later on a new page in the Facebook Welcome section, which only page admins will see.

Information to Include

When Facebook walks you through the initial steps, it will request information about your business–a logo for the page avatar, details for the About section, contact information and hours, and the URL of your website.

If you want Facebook to pull in your blog posts automatically, an application such as Networked Blogs can help. Each time you publish a new post to your blog, Networked Blogs will import the post and add it to the Wall of your Facebook business page.

Among the Facebook applications that come with your page by default are Photos, Links, Events, Notes, and Video. You can’t remove the default applications, but you can set them not to appear in the left-side page navigation.

After completing the first steps, you’ll want to customize the public appearance of your Facebook page with a design appropriate for your business.

Next page: Should you build your own custom page, or hire a pro?

Small Business Social Media Survival Guide

How to Make a Facebook Page for Your.





Tags : , , , , , , , , ,

How to Create a Facebook Business Page in 5 Simple Steps Tutorial #business #partner

#business pages

#

How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]

It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy.

Thing is, as more and more Facebook features change, so does the process of setting up a Page.

Don’t waste another day poking around aimlessly on Facebook, trying to figure out what the heck to do to get your Facebook Page up and running like a social networking pro.

The following presentation provides a visual tutorial to help you get your Page up in no time (you can also read the transcription below). Over 600,000 have found this tutorial helpful, hopefully it proves beneficial for you or a marketer you know, too.

How To Create a Facebook Business Page

Step 1: Choose a Classification.

To begin, navigate to https://www.facebook.com/pages/create.php . This page will showcase six different classifications to choose from:

  1. Local Business or Place
  2. Company, Organization, or Institution
  3. Brand or Product
  4. Artist, Band, or Public Figure
  5. Entertainment
  6. Cause or Community

Each of these classifications provides more relevant fields for your desired Page.

For this tutorial, we’ll select the second option: company, organization, or institution. After selecting our desired classification, we’ll be asked for an official name for our Business Page. I recommend carefully selecting your name. Although Facebook allows you to change your name and URL once. it’s a difficult and tedious process.

Step 2: Complete Basic Information.

Facebook should automatically walk you through the following four basic sections to complete the fundamental aspects of your Page.

Finish “About” Section

The “about” section will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.

This is also where you can select your unique domain (that, as mentioned above, can only be changed once). For example, the Sidekick by HubSpot Facebook Page employs the URL facebook.com/getsidekick.

Upload Profile Picture

Next you’ll be asked to upload a picture. This will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish. While any perfectly square image will work, the recommended size is 180 x 180 pixels.

Add to Favorites

Every individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a “Favorite” item here — similar to bookmarking a web page in your web browser — for easy access.

Reach More People

Facebook will prompt you to create an advertisement to draw attention to your Page. Whether employing paid tactics is a part of your strategy or not, I recommend avoiding starting any ads at this stage — there’s no compelling content on the Page yet that would convince them to ultimately “Like” your page.

Step 3: Understand the Admin Panel.

The basic skeleton of your Business Page is now live. Facebook will ask if you’d like to “Like” your Page. Again, I recommend avoid doing so at the moment. This activity will appear in News Feeds of those you’re connected to personally to on Facebook. Without any content on the Page, we want to save that organic Timeline story for when you’re really ready for people to view the Page.

In the top navigation, you’ll see an option for “Settings.” Click that. Along the left side, a vertical navigation bar with different sections should appear. We’ll focus on three core ones now:

  • Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.
  • Notifications. This section allows you to customize when and how you’d like to receive Page alerts. Set a frequency that fits your social media marketing schedule.
  • Page Roles. Whether or not you’ll be the main manager of the Page, there may be others at your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages. Some common use cases here include:
    • A public relations manager who needs to respond to any delicate questions.
    • A support representative who can assist those asking technical questions.
    • A designer tasked with uploading new photo creative to the Page.

Step 4: Populate Page With Content.

Now it’s time to actually publish content to your Page and then invite users to be a part of your growing community. Let’s start with the basic content needed to get your Page kicking.

Posts

The rest of your Page will populate over time as you publish more updates. Facebook currently provides six different posting options:

  1. Plain text status
  2. Photo with caption
  3. Link with caption
  4. Video with caption
  5. Event page
  6. Location check-in

When posting on your page, just be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little grey arrow in the top-right corner of each post and then click “Pin to Top” to move one of your posts to the top of your Page’s Timeline for seven days. Use this feature for product announcements, business anniversaries, and other major events pertinent to your brand.

If you want to dive deeper into Facebook posting best practices, check out this blog post.

Cover Photo

This is the large, horizontal image that spans the top of your Facebook Page. Typically, this is a branded image to help attract people to your Page. The official photo dimensions are 851 x 315 pixels. To help you create these cover photos, we have free PowerPoint templates here pre-sized for the right dimensions.

Now that there’s content on the Page, we can start strategically inviting users to Like it. I recommend inviting users in the following cadence:

  • First, invite colleagues to Like your page and its content to build some initial activity.
  • Second, invite supporters in your network. Encourage them to engage.
  • Third, invite customers. With some activity now on the Page, they’ll be more interested.

With content published and users invited, you can go to the “Activity” tab in your Page’s top navigation to monitor how people are engaging with your Page and content.

Step 5: Measure Your Growth.

Finally, we need to measure our efforts to ensure we’re making valuable marketing decisions on Facebook. Fortunately, Facebook has embedded in some decently helpful metrics for us to take advantage of. Simply click the “Insights” option in the top navigation to see the following:

  • Overview. This tab shows a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement.
  • Likes. This tab shows your overall fan growth and losses. If you’re employing paid efforts, you’ll be able to see the breakdown of paid versus organic growth.
  • Reach. This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking what you posted that day to see if you can replicate that reach.
  • Visits. This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.

And if you really want to spend time perfecting your Facebook content strategy, watch this brief tutorial on how to analyze exactly that .

And voila! You have a Facebook business page. Now go post interesting content and amass a loyal base of fans!

Want to see how HubSpot uses Facebook? Like our Facebook Page here .

Editor’s note: This post was originally published in 2010, and it’s since been completely updated for accuracy and comprehensiveness.





Tags : , , , , , , , , , , ,

Page not found – London Stock Exchange #music #business

#stock market prices

#

Page not found

The page you requested could not be found.

This may be because the page has been removed, renamed or be temporarily unavailable.

  • If you arrived here by typing the page address in the Address bar please ensure that the capitalisation, punctuation and spelling are correct
  • If you reached this page by following the link from an external website please contact that site’s administrator

If you would like to search for a page in the London Stock Exchange website please use the ‘Site search’ facility above.

Alternatively, if you would like to enter the London Stock Exchange website, go to www.londonstockexchange.com

Page not found

News and events

Tools and services

2016 London Stock Exchange plc. All rights reserved

The Exchange accepts no responsibility for the content of the website you are now accessing or for any reliance placed by you or any person on the information contained on it.

By allowing this link the Exchange does not intend in any country, directly or indirectly, to solicit business or offer any securities to any person.

You will be redirected in five seconds.

You are accessing the London Stock Exchange Annual Report Service powered by PrecisionIR.

The Exchange accepts no responsibility for the content of the reports you are now accessing or for any reliance placed by you or any person on the information contained therein.

By allowing this link the Exchange does not intend in any country, directly or indirectly, to solicit business or offer any securities to any person.

You will be redirected in five seconds





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Instagram will let you run a business profile if you have a Facebook Page

#business profiles

#

Instagram will let you run a business profile if you have a Facebook Page

Staff Writer, Macworld

Soon, business owners will be able to tap into new tools on Instagram, as long as their business has a Facebook Page.

On Tuesday, Instagram introduced a set of new features to allow business owners to better engage with customers using Instagram. These new business tools include official business profiles, analytics, and the ability for business owners to create sponsored posts directly in the Instagram app.

“With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers,” reads the Instagram for Business blog post announcing the new features.

Instagram’s new Insights for businesses.

According to TechCrunch. however, in order to qualify as a business on Instagram and be able to use these new features, your business will have to have an official Facebook Page.

“In doing that, it gives us the payment credentials, as well as if they want to pre-populate some of the information like their street address, the phone number, and the website,” Instagram’s Global Head of Business and Development James Quarles told TechCrunch.

Once an Instagram account gets recognized as a business profile, they can include a Contact button so followers can reach out via calling, texting, or emailing. Instagram says that this new feature will make it easier for business owners to reply to their customers’ concerns because right now a lot of valid feedback gets lots in the comments section. With an Instagram business profile, you can also include directions to your retail location, as well as access insights (analytics) and create promoted posts.

As with Facebook posts, business owners will be able to promote a photo after it has been posted and turn it into an ad. They will be able to include a call-to-action button, select a target audience (or get Instagram’s analytics to suggest an audience) and pick how long the photo should be promoted.

According to Instagram, these new business tools will begin rolling out in the next few months in the U.S. Australia, and New Zealand, and they will be available worldwide by the end of the year.

Oscar Raymundo Staff Writer

Oscar writes about the best iOS apps, mobile culture and digital music. He also hosts the weekly ‘iPhone Show’ from Macworld’s San Francisco HQ.
More by Oscar Raymundo





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10 Ways to Maximize Your Facebook Business Page #lawn #mowing #business

#business pages

#

10 Ways to Maximize Your Facebook Business Page

If you are wondering how to get the most out of your Facebook business page, you are not alone. With over 1.440 billion monthly active users, the social network is attractive to businesses across the globe. While some businesses just have a Facebook page for the sake of having one, you can learn how to get the most out of your Facebook business page by applying best practices.

Here are ten things that can boost your Facebook page.

1. Upload behind-the-scenes photos.

Imagine you are looking to hire a consultant. You clicked on an ad and land on the website. It all looks nice and well taken care of but the about page and a photo of the consultant are nowhere to be found. If you don t show behind-the-scenes photos or videos on your Facebook page, you are as anonymous as this consultant s website.

2. Upload videos and create playlists.

Videos that are uploaded to Facebook, and not embedded from YouTube, for instance, can be put into playlists. Show off how-to tutorials, new product features, instructions, a behind-the-scenes video series and more, all while showing up better on people s timelines.

3. Test the call-to-action button on the page header.

Facebook pages can have a call-to-action button on the page header. If the button has been enabled by Facebook, you will see the button Create Call to Action on the bottom right of your Facebook page header. Split test what call to action results in the most sales, likes and page website visits. Typically Watch Video, Shop Now, and Contact Us are good choices to start with.

4. Share exclusive offers.

Give people a reason to come back to your Facebook page timeline. Share giveaways and special offers that expire within 24 hours of posting. If you have already grown engagement on your page successfully, try sooner expiration times such as 60 minutes or have people vote a winner among submissions of fans (e.g. the best selfie with the product).

5. Run a contest.

One of the main reasons so many people spend so much time on Facebook is because it is entertaining. Publish a funny photo and run a caption contest to keep fans entertained and attract new people to your page. Contests do not necessarily need to result in vouchers or a financial reward such as discounts or freebies.

6. Interact with other Facebook pages.

Comment as your page on other business pages and like pages of your employees, companies near you if you have a physical location, businesses you are collaborating with or companies whose services or products you are using. Liked or tagged pages will often times return the favor and mention or like your page in return, which is free cross-promotion. Any pages you like with your own page can be displayed on the left hand side as vertical tab.

7. Celebrate milestones.

Let fans know what is happening with your page so they feel part of your community. Use Google Analytics and post updates what geographic region new fans are from. That increases chances that these fans feel addressed and click like or comment which then results in your post on their timelines. More each increases the chances to get more likes and in this case, you might get a like simply because someone it from the same town.

8. Create a custom tab.

Custom tabs require some programming but are worth considering for any business focused on more than a very few customers. Integrate live chat, billing, policies, shipping information, your background story, subscriptions, signups for upcoming events, webinars and downloadable content such as ebooks or case studies.

9. Split test engagement strategies.

Start split testing strategically what kinds of posts boost engagement. If you have fewer than 10,000 likes or not much engagement on your page, start with a simple schedule and content type test. Post every Tuesday, Thursday and Friday at a specific time of the day with specific kind of content, such as photos on Tuesday and Friday, long text on Thursday. After two to four weeks, switch one weekday out with another (e.g. Monday instead of Tuesday) and see what performs better.

10. Show other social media pages.

Facebook business pages are an effective way to showcase pages and profiles on other social media networks. Add Instagram, Pinterest, Twitter, and other tabs to your Facebook page to give potential customers and fans a holistic overview of your corporate culture and brand. Besides showing what you are all about, it is an opportunity to have a one stop destination for all social media activity.

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How to Write a One Page Business Plan #best #business #laptop

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How to Write a One-Page Business Plan

If you ve been putting off writing your business plan, you re not alone. Writing a business plan can seem like a daunting task, and it s an easy one to avoid.

But it doesn t have to be. An easy way to start your business plan is with just one page.

There s really not a lot of differences between a one-page business plan and a good executive summary. The only real possible difference is the that the one-page plan must absolutely fit on one page in a font that most people can still read, while a traditional executive summary can extend to two or three pages.

Investors don t have lots of time to read and one page can get the idea of your business across quickly and succinctly. It s actually a very good exercise to trim down your business plan to the absolute minimum —it forces you to trim needless words and communicate your business idea clearly, with minimal clutter.

Here at Bplans, we ve developed a formula for the one-page business plan that we call the pitch . The pitch format gets all of the critical information that you need to define the strategy for your business. Some people like to call this your business model, but it s really the same thing.

Whether you want to call it a one-page business plan, an executive summary, or a pitch, it should contain the following:

  1. A description of the problem your customers have
  2. Your solution (your product or service)
  3. Business model (how you make money)
  4. Target market (who is your customer and how many of them are there)
  5. Competitive advantage
  6. Management team
  7. Financial summary
  8. Funding required

If you feel like you have writer s block, or you don t know where to start, I have a couple of suggestions.

Second, you can download our free one-page business plan template and use that as a starting point.

Third, you can try out LivePlan s pitch feature. Just answer the questions it asks and click Publish , and you ll have a professionally-designed, one-page business plan that is easy to share and covers everything an investor wants to know. Another good option is to follow my colleague Caroline Cummings advice and write your business plan like it s a series of tweets (seriously, it works).

The content of your plan (or pitch) is by far the most important thing don t stress about the design. Think carefully about what you are trying to communicate. Too many companies spend time focusing on presentation and graphical display of their plans when what they are saying and how they are saying it is really the most critical aspect of it all.

Don t get me wrong—you don t want to have an ugly presentation. But focus on the content, because it s more important than anything else.

Remember: The executive summary (or pitch, or one-page business plan) is usually your introductory communication with investors, so it will be your first impression. Investors will use this document to get an understanding of your communication skills as well as your ability to think critically about your business. You should spend more time on this part of your plan than on any other section.

Your one-page business plan will be an extremely useful tool to help you refine your business strategy quickly and easily. It might even be all the business plan that you need.

But, if you do need to expand your one-page business plan into a more full-fledged plan that includes more details on your company and your target market, you can follow our step-by-step guide for writing a detailed business plan. download our free business plan template. or review any of our over 500 complete sample business plans. It s all free and if you have questions, please post them in the comments.

How LivePlan makes your business more successful

If you re writing a business plan you’re in luck. Online business planning software makes it easier than ever before to put together a business plan for your business.

As you ll see in a moment LivePlan is more than just business plan software though. It s a knowledgable guide combined with a professional designer coupled with a financial wizard. It ll help you get over the three most common business hurdles with ease.

Let s take a look at those common hurdles and see how producing a top notch business plan sets your business up for success.





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