Tag: Page

Instagram will let you run a business profile if you have a Facebook Page

#business profiles

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Instagram will let you run a business profile if you have a Facebook Page

Staff Writer, Macworld

Soon, business owners will be able to tap into new tools on Instagram, as long as their business has a Facebook Page.

On Tuesday, Instagram introduced a set of new features to allow business owners to better engage with customers using Instagram. These new business tools include official business profiles, analytics, and the ability for business owners to create sponsored posts directly in the Instagram app.

“With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers,” reads the Instagram for Business blog post announcing the new features.

Instagram’s new Insights for businesses.

According to TechCrunch. however, in order to qualify as a business on Instagram and be able to use these new features, your business will have to have an official Facebook Page.

“In doing that, it gives us the payment credentials, as well as if they want to pre-populate some of the information like their street address, the phone number, and the website,” Instagram’s Global Head of Business and Development James Quarles told TechCrunch.

Once an Instagram account gets recognized as a business profile, they can include a Contact button so followers can reach out via calling, texting, or emailing. Instagram says that this new feature will make it easier for business owners to reply to their customers’ concerns because right now a lot of valid feedback gets lots in the comments section. With an Instagram business profile, you can also include directions to your retail location, as well as access insights (analytics) and create promoted posts.

As with Facebook posts, business owners will be able to promote a photo after it has been posted and turn it into an ad. They will be able to include a call-to-action button, select a target audience (or get Instagram’s analytics to suggest an audience) and pick how long the photo should be promoted.

According to Instagram, these new business tools will begin rolling out in the next few months in the U.S. Australia, and New Zealand, and they will be available worldwide by the end of the year.

Oscar Raymundo Staff Writer

Oscar writes about the best iOS apps, mobile culture and digital music. He also hosts the weekly ‘iPhone Show’ from Macworld’s San Francisco HQ.
More by Oscar Raymundo


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Free Basic Business Plan Template For Startup and Established Businesses #one #page #marketing #plan

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Business Planning Templates

The first step in planning your business venture, clarifying your ideas, aims and objectives is to write a business plan.

Your plan is an essential document to ensure your ideas are feasible and is critical for bank New suppliers and larger customers may require this document and it’s also useful to track progress against your original targets.

Writing Your Business Plan – Downloads

We have three templates you can use to do your business plan kindly offered by SCORE and Bank of Scotland. There are two for preparing the narrative of your plan (One for a startup business and the other for an existing business) and a cash flow template.

These free business plan templates can help you quickly write a business plan. You can download the templates to your computer as they are Adobe PDF files. You can simply click each of the template links below to open now, or right click your mouse to save for later use.

Basic Outline

A basic business plan outlines the answers to questions about your intentions such as:

  • Is there a demand for your products?
  • How are you defining your customer demographics?
  • What are your explicit strengths and weaknesses?
  • Can you mitigate threats and exploit new market opportunities?
  • Are your competitors aggressive or passive?
  • Have you assigned key employees to your tactical plans?
  • How robust are your financial plans?

Structure of Business Plans

Here’s the basic structure in summary from the downloads above:

Executive Summary

It’s best to write this last after you’ve prepared the rest of your plan because this is simply a summary of the whole plan. It should ideally be one page, but two pages are equally acceptable.

Business Purpose

This area covers your mission statement, company goals and objectives, business philosophy, the industry you’re in and legal ownership and key employees.

Products and Services

Describe your key products and services, pricing and margins.

Marketing Plan

Detail your marketing activities including market research, market trends and size, external market economics, barriers to entry. As your market is made up of customers describe their characteristics.

You also need detailed information about your competitors and why you’ll be able to take market share from them. And finally you need information about your promotional activities to reach out and entice your potential customers to purchase your products and services.

Operations Plans

This part describes how you’re going to produce your products and any distribution issues to get products to your customers and your key suppliers.

Management and Staff

People are behind all successful businesses, so it’s important to include the key people and advisors.

Start-up Costs Budget

If you’re starting a new business then you should detail the costs you’ll incur while starting up before the day to day operations commence. For most businesses, this is the amount they’ll need initial funding for to begin trading.

Financial Plans

Your financial plans should contain enough detail (i.e. monthly) for the first year then quarterly or yearly for the following two years. You should include a profit and loss account, a cash flow forecast and Balance Sheet and even a break-even analysis.

Popular Startup Guides


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Page not found – London Stock Exchange #business #quiz


#stock market prices

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Alternatively, if you would like to enter the London Stock Exchange website, go to www.londonstockexchange.com

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The Exchange accepts no responsibility for the content of the website you are now accessing or for any reliance placed by you or any person on the information contained on it.

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The Exchange accepts no responsibility for the content of the reports you are now accessing or for any reliance placed by you or any person on the information contained therein.

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Web design Victoria #web #design #victoria,victoria, #victoria, #web #site, #web #page #design, #victoria #web

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Web design Victoria, BC

Live Sites is a full-service web design company with expertise in web site design. content management systems. search engine optimization, and everything web-related services .

Best practices, conventions, user experience and trends are industry buzz words often casually used in place of creative web design. Blending these concepts together makes for a homogenized, monotonous and mundane web sites.

Web Design Services

Victoria’s premier web design services, that focuses on providing great user experience on every desktop and mobile device.

New Web Designs

All new web designs are mobile ready and responsive websites suitable for any device.

Contact us today to discuss your web marketing objectives, needs and requirements. Our experienced and creative team will develop a solution to meet your requirements and exceed your expectations.

Creative Web Solutions

You are unique and established in your industry. Your site should reflect your distinct expertise and style. With over twelve years experince in web design and development, we will create or update your web site with gusto and modern flair.

Impecable Execution

We work closely with you to create the best possible solution for your marketing efforts, so your customers will want to visit your site and recommend it to others. We’re not satisfied unless you are ecstatic about your new web site.

Prompt Service at Reasonable Rates

Our web doctors do house calls, can you believe that? If this is not impressive enough, our rates are so reasonable you will insist in paying us more for our work. OK, we’re not cheap, but we are very reasonable considering the quality you get.


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Website Design NJ, Internet Marketing Wayne NJ, eCommerce Development NJ, SEO NJ, Social Media

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Small Business Specialist

We focus on small to mid-size businesses looking for a seasoned Internet marketing company to manage their online marketing efforts and would like their account to have the attention not available at bigger agencies or web dev companies. Our strengths are in our experience, a results-oriented approach to our campaigns and more importantly, listening to our clients needs.

E-commerce: Sell Online

Everybody s selling online. With the right system, it is a secure low-cost option that makes online shopping easy and streamlines administration.

Our E-Commerce Solution is designed with all the tools required to build a successful online store and shift your products. You will be able to launch your virtual store without having to invest lots of money at an early stage.

Search Engine Optimization Social Media Marketing

We provide expertise in all forms of internet marketing strategies for big and small businesses alike. Two of the most important strategies include SEO SMO.

If you want your company to be searched for and found on the web, search engine optimization (SEO) is crucial. We offer wide-ranging experience in obtaining high level ranking with the major search engines and keep current on the latest developments and changes on search tools.

Social Media Optimization (SMO) is all about building relationships with your target audiences and developing a two-way dialogue. You talk directly to those who buy your products/services, getting immediate feedback on what you are offering. We include services such as setting up your company s Facebook, Twitter, etc.

Apollo Online Inc.


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Instagram will let you run a business profile if you have a Facebook Page

#business profiles

#

Instagram will let you run a business profile if you have a Facebook Page

Staff Writer, Macworld

Soon, business owners will be able to tap into new tools on Instagram, as long as their business has a Facebook Page.

On Tuesday, Instagram introduced a set of new features to allow business owners to better engage with customers using Instagram. These new business tools include official business profiles, analytics, and the ability for business owners to create sponsored posts directly in the Instagram app.

“With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers,” reads the Instagram for Business blog post announcing the new features.

Instagram’s new Insights for businesses.

According to TechCrunch. however, in order to qualify as a business on Instagram and be able to use these new features, your business will have to have an official Facebook Page.

“In doing that, it gives us the payment credentials, as well as if they want to pre-populate some of the information like their street address, the phone number, and the website,” Instagram’s Global Head of Business and Development James Quarles told TechCrunch.

Once an Instagram account gets recognized as a business profile, they can include a Contact button so followers can reach out via calling, texting, or emailing. Instagram says that this new feature will make it easier for business owners to reply to their customers’ concerns because right now a lot of valid feedback gets lots in the comments section. With an Instagram business profile, you can also include directions to your retail location, as well as access insights (analytics) and create promoted posts.

As with Facebook posts, business owners will be able to promote a photo after it has been posted and turn it into an ad. They will be able to include a call-to-action button, select a target audience (or get Instagram’s analytics to suggest an audience) and pick how long the photo should be promoted.

According to Instagram, these new business tools will begin rolling out in the next few months in the U.S. Australia, and New Zealand, and they will be available worldwide by the end of the year.

Oscar Raymundo Staff Writer

Oscar writes about the best iOS apps, mobile culture and digital music. He also hosts the weekly ‘iPhone Show’ from Macworld’s San Francisco HQ.
More by Oscar Raymundo


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How to Create a Facebook Business Page in 5 Simple Steps Tutorial #financing #a

#business pages

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How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]

It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy.

Thing is, as more and more Facebook features change, so does the process of setting up a Page.

Don’t waste another day poking around aimlessly on Facebook, trying to figure out what the heck to do to get your Facebook Page up and running like a social networking pro.

The following presentation provides a visual tutorial to help you get your Page up in no time (you can also read the transcription below). Over 600,000 have found this tutorial helpful, hopefully it proves beneficial for you or a marketer you know, too.

How To Create a Facebook Business Page

Step 1: Choose a Classification.

To begin, navigate to https://www.facebook.com/pages/create.php . This page will showcase six different classifications to choose from:

  1. Local Business or Place
  2. Company, Organization, or Institution
  3. Brand or Product
  4. Artist, Band, or Public Figure
  5. Entertainment
  6. Cause or Community

Each of these classifications provides more relevant fields for your desired Page.

For this tutorial, we’ll select the second option: company, organization, or institution. After selecting our desired classification, we’ll be asked for an official name for our Business Page. I recommend carefully selecting your name. Although Facebook allows you to change your name and URL once. it’s a difficult and tedious process.

Step 2: Complete Basic Information.

Facebook should automatically walk you through the following four basic sections to complete the fundamental aspects of your Page.

Finish “About” Section

The “about” section will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.

This is also where you can select your unique domain (that, as mentioned above, can only be changed once). For example, the Sidekick by HubSpot Facebook Page employs the URL facebook.com/getsidekick.

Upload Profile Picture

Next you’ll be asked to upload a picture. This will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish. While any perfectly square image will work, the recommended size is 180 x 180 pixels.

Add to Favorites

Every individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a “Favorite” item here — similar to bookmarking a web page in your web browser — for easy access.

Reach More People

Facebook will prompt you to create an advertisement to draw attention to your Page. Whether employing paid tactics is a part of your strategy or not, I recommend avoiding starting any ads at this stage — there’s no compelling content on the Page yet that would convince them to ultimately “Like” your page.

Step 3: Understand the Admin Panel.

The basic skeleton of your Business Page is now live. Facebook will ask if you’d like to “Like” your Page. Again, I recommend avoid doing so at the moment. This activity will appear in News Feeds of those you’re connected to personally to on Facebook. Without any content on the Page, we want to save that organic Timeline story for when you’re really ready for people to view the Page.

In the top navigation, you’ll see an option for “Settings.” Click that. Along the left side, a vertical navigation bar with different sections should appear. We’ll focus on three core ones now:

  • Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.
  • Notifications. This section allows you to customize when and how you’d like to receive Page alerts. Set a frequency that fits your social media marketing schedule.
  • Page Roles. Whether or not you’ll be the main manager of the Page, there may be others at your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages. Some common use cases here include:
    • A public relations manager who needs to respond to any delicate questions.
    • A support representative who can assist those asking technical questions.
    • A designer tasked with uploading new photo creative to the Page.

Step 4: Populate Page With Content.

Now it’s time to actually publish content to your Page and then invite users to be a part of your growing community. Let’s start with the basic content needed to get your Page kicking.

Posts

The rest of your Page will populate over time as you publish more updates. Facebook currently provides six different posting options:

  1. Plain text status
  2. Photo with caption
  3. Link with caption
  4. Video with caption
  5. Event page
  6. Location check-in

When posting on your page, just be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little grey arrow in the top-right corner of each post and then click “Pin to Top” to move one of your posts to the top of your Page’s Timeline for seven days. Use this feature for product announcements, business anniversaries, and other major events pertinent to your brand.

If you want to dive deeper into Facebook posting best practices, check out this blog post.

Cover Photo

This is the large, horizontal image that spans the top of your Facebook Page. Typically, this is a branded image to help attract people to your Page. The official photo dimensions are 851 x 315 pixels. To help you create these cover photos, we have free PowerPoint templates here pre-sized for the right dimensions.

Now that there’s content on the Page, we can start strategically inviting users to Like it. I recommend inviting users in the following cadence:

  • First, invite colleagues to Like your page and its content to build some initial activity.
  • Second, invite supporters in your network. Encourage them to engage.
  • Third, invite customers. With some activity now on the Page, they’ll be more interested.

With content published and users invited, you can go to the “Activity” tab in your Page’s top navigation to monitor how people are engaging with your Page and content.

Step 5: Measure Your Growth.

Finally, we need to measure our efforts to ensure we’re making valuable marketing decisions on Facebook. Fortunately, Facebook has embedded in some decently helpful metrics for us to take advantage of. Simply click the “Insights” option in the top navigation to see the following:

  • Overview. This tab shows a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement.
  • Likes. This tab shows your overall fan growth and losses. If you’re employing paid efforts, you’ll be able to see the breakdown of paid versus organic growth.
  • Reach. This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking what you posted that day to see if you can replicate that reach.
  • Visits. This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.

And if you really want to spend time perfecting your Facebook content strategy, watch this brief tutorial on how to analyze exactly that .

And voila! You have a Facebook business page. Now go post interesting content and amass a loyal base of fans!

Want to see how HubSpot uses Facebook? Like our Facebook Page here .

Editor’s note: This post was originally published in 2010, and it’s since been completely updated for accuracy and comprehensiveness.


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How to Make a Facebook Page for Your Small Business #canadian #business #magazine


#business pages

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How to Make a Facebook Page for Your Small Business

If you own a small business, having a Facebook page lets you reach individuals among the 750 million or so users worldwide who are most likely to be interested in your company. Your interaction on the social network gives customers the sense that they know you and your business. which can increase loyalty and make them more likely to recommend your services.

On Facebook you can easily add features that are harder to implement on your website. You can build a custom page, run contests and promotions, and manage a small e-commerce shop. Plus, Facebook is free. Even if you pay for custom applications or a developer’s services, it remains a form of advertising with a small price tag.

The potential reach of a Facebook page is huge, as half of its users log in every day. Facebook studies show that people interact with their favorite brands on Facebook more than on any other social network, are more likely to recommend a brand after becoming a fan of it on Facebook, and are more likely to purchase a product after becoming a fan. In addition, anyone outside Facebook can view your Facebook page because search engines index it.

Establishing Your Profile and Page Admins

Before creating your Facebook fan page, you must establish a personal Facebook profile. The individual in that profile is the creator of the fan page. As a result, the subsequent Facebook business page doesn’t have a separate login from that of the individual user who created it.

Many people are nervous about mixing their personal information with their business information, but the two are conceptually separate. You’ll interact with the business page as the business, and on your personal profile as yourself. Only administrators and the owner of the page can see other page admins. Thus, when I interact on my Facebook page, (Anti) Social Development. I post as that company and not as Kim Woodbridge. People who interact with my company page don’t see my personal profile.

If you aren’t going to be the only person working on your business’s Facebook page, you’ll need to select admins. To do this, fill in the appropriate data in the ‘Edit Page’ section under ‘Manage Admins’. The admins either must be Facebook friends of yours, or must be identified by the email address they use for Facebook.

The admins you designate won’t need your login to access the page, and once they log in as admins, they’ll have access to page-editing features. For example, I’m an admin on a number of business pages and can access all of them by logging into Facebook, so I don’t need anyone else’s login data.

Be careful, however, to add only people you trust as admins. Any admin can remove any other admin, even the owner of the page–a structural flaw that Facebook needs to address. If you add a developer or other person to work on your page temporarily, I recommend removing that person from admin status as soon as the job is done.

Facebook does offer what it calls a business account, but this option is very limited and I don’t recommend it. A business account doesn’t allow you to install Facebook apps, so you can’t add a custom page made with iframes or third-party tools, as discussed throughout this article. For that reason, I don’t recommend using a business account.

Creating a Facebook Page

From your Facebook profile page, click the Pages header in the left-side navigation. Next, click the Create a Page button, and select the type of page–Local Business or Place. for example, or Brand or Product. You’ll see a number of fields to fill out, such as your business category, name, and address.

One of the early steps of creating a business page on Facebook is to choose your business type.

Next, click the Get Started button, and Facebook will guide you through the rest of the setup process, step by step. If you skip any of those steps, you can fill them out later on a new page in the Facebook Welcome section, which only page admins will see.

Information to Include

When Facebook walks you through the initial steps, it will request information about your business–a logo for the page avatar, details for the About section, contact information and hours, and the URL of your website.

If you want Facebook to pull in your blog posts automatically, an application such as Networked Blogs can help. Each time you publish a new post to your blog, Networked Blogs will import the post and add it to the Wall of your Facebook business page.

Among the Facebook applications that come with your page by default are Photos, Links, Events, Notes, and Video. You can’t remove the default applications, but you can set them not to appear in the left-side page navigation.

After completing the first steps, you’ll want to customize the public appearance of your Facebook page with a design appropriate for your business.

Next page: Should you build your own custom page, or hire a pro?

Small Business Social Media Survival Guide

How to Make a Facebook Page for Your.


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Instagram will let you run a business profile if you have a Facebook Page

#business profiles

#

Instagram will let you run a business profile if you have a Facebook Page

Staff Writer, Macworld

Soon, business owners will be able to tap into new tools on Instagram, as long as their business has a Facebook Page.

On Tuesday, Instagram introduced a set of new features to allow business owners to better engage with customers using Instagram. These new business tools include official business profiles, analytics, and the ability for business owners to create sponsored posts directly in the Instagram app.

“With so many companies using Instagram, and many people on the platform interacting with them, there was a desire from our business community to do more. So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers,” reads the Instagram for Business blog post announcing the new features.

Instagram’s new Insights for businesses.

According to TechCrunch. however, in order to qualify as a business on Instagram and be able to use these new features, your business will have to have an official Facebook Page.

“In doing that, it gives us the payment credentials, as well as if they want to pre-populate some of the information like their street address, the phone number, and the website,” Instagram’s Global Head of Business and Development James Quarles told TechCrunch.

Once an Instagram account gets recognized as a business profile, they can include a Contact button so followers can reach out via calling, texting, or emailing. Instagram says that this new feature will make it easier for business owners to reply to their customers’ concerns because right now a lot of valid feedback gets lots in the comments section. With an Instagram business profile, you can also include directions to your retail location, as well as access insights (analytics) and create promoted posts.

As with Facebook posts, business owners will be able to promote a photo after it has been posted and turn it into an ad. They will be able to include a call-to-action button, select a target audience (or get Instagram’s analytics to suggest an audience) and pick how long the photo should be promoted.

According to Instagram, these new business tools will begin rolling out in the next few months in the U.S. Australia, and New Zealand, and they will be available worldwide by the end of the year.

Oscar Raymundo Staff Writer

Oscar writes about the best iOS apps, mobile culture and digital music. He also hosts the weekly ‘iPhone Show’ from Macworld’s San Francisco HQ.
More by Oscar Raymundo


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How to Write a One Page Business Plan #free #business #websites


#simple business plan

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How to Write a One-Page Business Plan

If you ve been putting off writing your business plan, you re not alone. Writing a business plan can seem like a daunting task, and it s an easy one to avoid.

But it doesn t have to be. An easy way to start your business plan is with just one page.

There s really not a lot of differences between a one-page business plan and a good executive summary. The only real possible difference is the that the one-page plan must absolutely fit on one page in a font that most people can still read, while a traditional executive summary can extend to two or three pages.

Investors don t have lots of time to read and one page can get the idea of your business across quickly and succinctly. It s actually a very good exercise to trim down your business plan to the absolute minimum —it forces you to trim needless words and communicate your business idea clearly, with minimal clutter.

Here at Bplans, we ve developed a formula for the one-page business plan that we call the pitch . The pitch format gets all of the critical information that you need to define the strategy for your business. Some people like to call this your business model, but it s really the same thing.

Whether you want to call it a one-page business plan, an executive summary, or a pitch, it should contain the following:

  1. A description of the problem your customers have
  2. Your solution (your product or service)
  3. Business model (how you make money)
  4. Target market (who is your customer and how many of them are there)
  5. Competitive advantage
  6. Management team
  7. Financial summary
  8. Funding required

If you feel like you have writer s block, or you don t know where to start, I have a couple of suggestions.

Second, you can download our free one-page business plan template and use that as a starting point.

Third, you can try out LivePlan s pitch feature. Just answer the questions it asks and click Publish , and you ll have a professionally-designed, one-page business plan that is easy to share and covers everything an investor wants to know. Another good option is to follow my colleague Caroline Cummings advice and write your business plan like it s a series of tweets (seriously, it works).

The content of your plan (or pitch) is by far the most important thing don t stress about the design. Think carefully about what you are trying to communicate. Too many companies spend time focusing on presentation and graphical display of their plans when what they are saying and how they are saying it is really the most critical aspect of it all.

Don t get me wrong—you don t want to have an ugly presentation. But focus on the content, because it s more important than anything else.

Remember: The executive summary (or pitch, or one-page business plan) is usually your introductory communication with investors, so it will be your first impression. Investors will use this document to get an understanding of your communication skills as well as your ability to think critically about your business. You should spend more time on this part of your plan than on any other section.

Your one-page business plan will be an extremely useful tool to help you refine your business strategy quickly and easily. It might even be all the business plan that you need.

But, if you do need to expand your one-page business plan into a more full-fledged plan that includes more details on your company and your target market, you can follow our step-by-step guide for writing a detailed business plan. download our free business plan template. or review any of our over 500 complete sample business plans. It s all free and if you have questions, please post them in the comments.

How LivePlan makes your business more successful

If you re writing a business plan you’re in luck. Online business planning software makes it easier than ever before to put together a business plan for your business.

As you ll see in a moment LivePlan is more than just business plan software though. It s a knowledgable guide combined with a professional designer coupled with a financial wizard. It ll help you get over the three most common business hurdles with ease.

Let s take a look at those common hurdles and see how producing a top notch business plan sets your business up for success.


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