Tag: Media

Media & Advertising #stocks

#business articles

#

The New York Times

From left: Christopher Gregory for The New York Times, Ida Mae Astute / ABC, Dimitrios Kambouris / Getty Images for Turner and Drew Angerer for The New York Times

  • Presidential Debate Moderators Are Set, With Lester Holt for the First

    Chris Wallace, Martha Raddatz and Anderson Cooper were also picked by the Commission on Presidential Debates. All are first-time presidential debate moderators.

    Beyond ‘Wonka’: They Want Every Kid to Know Roald Dahl’s World

    As the centennial of Mr. Dahl’s birth approaches, the estate of the “Charlie and the Chocolate Factory” author is developing at least 23 projects based on his works.

    TV Takes a Prime-Time Chance: Kooky Comedy

    NBC, Fox and ABC, dogged by cable, are gambling this season on outside-the-box comedies and quirky niche shows.

    A ‘Nightmare’ Presidential Campaign Ad That Stayed in the Vault

    11:15 AM ET A 1976 commercial referencing the assassination of John F. Kennedy proved to be so unsettling that Gerald R. Ford’s handlers made sure it never aired.

    Peter Naylor: A Sun-Drenched Cubicle, but Hardly the French Riviera

    11:43 AM ET Mr. Naylor, senior vice president for sales at Hulu, the television streaming service, often travels for work and this year went to a festival in Cannes, France.





    Tags :
  • In the media: Laura Roberts, CEO Pantheon Enterprises and Austin Business Journal #free #business

    #austin business journal

    #

    In the media: Laura Roberts, CEO Pantheon Enterprises and Austin Business Journal

    Austin Business Journal “Face 2 Face” speaker series with Laura Roberts, CEO, Pantheon Enterprises

    Chad Swiatecki
    Staff Writer Austin Business Journal

    To become the successful CEO of a forward-thinking chemical company, Laura Roberts had to go from grade school to the school of hard knocks.

    During the Austin Business Journal’s monthly Face 2 Face series event Tuesday at Whole Foods Market Inc. s Austin headquarters, Roberts talked about the journey from teaching, which had been her lifelong passion, to leading Phoenix-based Pantheon Enterprises. The company, which has about 50 employees and customers such as Vista Outdoor, is innovating in the world of manufacturing chemicals by creating new formulas that have no negative impact on health or the environment.

    Roberts became involved in the business world by helping to manager her father’s small but unprofitable cleaning chemicals business after his death, learning that she’d have to turn the company in a new direction for it to survive. Concern over the negative effects of many industrial chemicals, and concern over the world her children would inherit, caused her to take a green approach to the business.

    “When I was younger I was a tree hugger and I had a Kill Corporate America T-shirt,” she said. “But a big shift happened when I realized how much good we could do. The real bulk of the work is figuring out how you get people to change.”

    Launching a whole new company wound up being the best strategy for making Roberts’ newfound passion a reality, but it wasn’t easy. She said she was denied by potential investors 300 times before she found one that believed in her vision.

    “Only take money from shareholders who are purpose-aligned with you,” she said of turning down term sheets from venture capitalists who wanted almost immediate liquidity. “Not having that can kill the deal, or you later have to sell to get out from under them.”

    Holding tight to her vision and belief that industrial companies can operate in an environmentally friendly way led Forbes magazine to call Roberts “The Toxic Avenger” in a company profile. She has embraced that characterization because it helped bring attention to the cause that Pantheon is trying to further.

    “You’re in business to maximize shareholder value, but we’re trying to raise the discourse,” she said. “If you’re building profits on the backs of the general population then you’re not really approaching it right. The more transparent you are, the more your shareholders love you.”





    Tags : , , , , , , , , , , ,

    Media Reviews #free #business #banking

    #www.business.com

    #

    Business.com Media Reviews

    Upper Management is full of themselves and cliquey. The company that I joined awhile back is not what BDC is today. sales are down, morale is down and overall, things are trending downward, but there is zero recognition of this on the part of management. One of the biggest issues is that HR doesn t feel like a neutral party, so no one feels like they can really say how they feel, which is why people are venting on Glassdoor.

    Advice to Management

    Take a good look around.

    Flag as Inappropriate Flag as Inappropriate

    Business.com Media Response

    Business.com Media 2015-09-03 07:18 PDT

    Culture Values

    Comp Benefits

    Former Employee – Anonymous Employee

    Former Employee – Anonymous Employee

    I worked at Business.com Media (More than a year)

    Southern California office, lots of company events

    Very very little appreciation or praise.

    Advice to Management

    Flag as Inappropriate Flag as Inappropriate

    Business.com Media Response

    Business.com Media 2015-08-18 12:35 PDT

    Is this helpful? The community relies on everyone sharing Add Anonymous Review

    Culture Values

    Comp Benefits

    Former Employee – Sales Executive in Carlsbad, CA

    Former Employee – Sales Executive in Carlsbad, CA

    Disapproves of CEO

    I worked at Business.com Media full-time

    Socal location is amazing, some great coworkers at the junior level

    I had a horrific experience at this company. My old boss left a couple of months ago, and that was the final straw. I heard that their top content person, who was also great, left as well. From a career perspective, I can t say it strongly enough — do yourself a favor and work somewhere else.

    Advice to Management

    Time to clean house – start with the person you see in the mirror

    I relocated to San Diego for this position and am really excited about my new gig. I really like the team that I work with and am excited to take ownership over a major product. It seems like communication is pretty strong within my team, not sure how other teams work though. I love that the company offers a gym membership and keeps our kitchen stocked with snacks. The people here are really nice and have been super welcoming.

    There are a lot of meetings, which can take away from time that could be spent on getting things done. It would also be nice to get to work from home sometimes bc my commute can be rough.

    Advice to Management

    Like others have said, a 401k match would be awesome and less meetings.

    The gym membership is free and there are great snacks. A few really talented individuals (not in management). But are free Sun Chips and Red Vines really worth working late every night and made to feel bad when you still can t get everything done?

    I can t say much more than the other 1-star reviews on here. I agree with EVERYTHING they have said, and in some ways they have voiced it better than I could. The atmosphere is unprofessional. Management plays favorites, especially to those employees that they are in romantic relationships with.

    They preach culture, but it s not at all welcoming or empowering. You re encouraged to have ideas and help move the company forward, but most good ideas from the trenches are thrown out in favor of short-term wins, management s egos, and maintaining the illusion of success. Why solve a problem when you can lie about it and pretend it doesn t exist? On more than one occasion, I was forced to work on projects that were unethical, manipulating results so the advertiser would think the campaign went differently than it actually did.

    You can work hard and keep your head down, as one reviewer put it, but you will get taken advantage of, and there will be no recognition for the effort you ve put in. That s why so many people are quitting and writing these reviews. Management is struggling to keep people, demonstrated by the extremely high turn over.

    They will say ANYTHING just to convince employees that the company is moving in a successful direction, and scold you for saying anything other than positive things about the company. It doesn t surprise me at all that another reviewer was contacted about leaving a negative review here. They treat internal employee surveys the same – they only report on the positive comments and don t keep results anonymous when there is negative feedback. I suppose you increase your positive reviews when you scare people into thinking that their comments are not going to be anonymous.

    Overall, I felt completely duped. What I was promised in the interview was not at all what was delivered. Save yourself the time and effort, since the interview process isn t quick or painless.

    Advice to Management

    -Stop lying to employees and advertisers.
    -Hire more people in order to avoid burnout and turnover.
    -Pay attention to the super talented worker bees and recognize them for their awesome work.
    -Match 401k contributions.

    -Most importantly though, don t just dismiss negative feedback and people quitting as individuals who just couldn t measure up at your cutting-edge, industry-leading company. They quit for other jobs. it s not like you fired them. Stop kidding yourselves.

    The health insurance plan was pretty affordable and they offer a flexible spending account.

    Business.com has a totally unprofessional work environment. A few months after I left the company, I actually got an email from HR accusing me of leaving them a bad review on here. I didn t write the review, but it s so close to my own experience I could have. I can t believe a professional would take the time to make those accusations, but it s not really that surprising. That s just a small reflection of what the company culture is like. Like another reviewer said, it feels like high school.

    Advice to Management

    – You won t succeed if you don t drink the company Kool-aid.
    – People are told they re encouraged to speak up yet reprimanded if you question anything
    – Incest – it seems like pretty much everyone is sleeping with each other.
    – Unqualified Management
    – Customer Service is of least concern; never able to keep clients because of poor service
    – If you re quiet and work hard, you re pretty much invisible.
    – No real constructive criticism is given

    Advice to Management

    Pay attention to the people who the people who are actually doing their work, not the ones that pretend to do it.

    Hire qualified managers or provide training so they are qualified.

    Take into account CONSTRUCTIVE feedback from the employee surveys and share it with the company; don t just share the positive feedback





    Tags : ,

    Social Media for Business: 2016 Marketer’s Guide #business #names #available

    #business networking sites

    #

    Social Media for Business: 2016 Marketer’s Guide

    Credit: Gonzalo Aragon/Shutterstock

    Social media networks are fantastic resources for businesses of all sizes looking to promote their brands online. The platforms themselves are free to use, and they also have paid advertising options specifically for brands that want to reach even more new audiences. But just because your business should be on social media, that doesn t mean your business should be on every network. It s important that you choose and nurture the social platforms that work best for your business so that you don t spread yourself too thin.

    If you want to create a successful social strategy, you need to familiarize yourself with how each network runs, the kinds of audiences you can reach and how your business can best use each platform. We profiled the top social media platforms so you can learn more about them and market your business better.

    Facebook

    Facebook is the biggest social network on the Web, both in terms of name recognition and the total number of users. With more than 1.55 billion active users, Facebook is a great medium for connecting people from all over the world with your business. And Facebook is not only the biggest network, but it s arguably the most versatile one. In the 12 years since it launched, Facebook grew from a simple website where college students could keep in touch into a multifaceted Web and mobile social platform where anyone can connect with not just their friends and family, but also with celebrities, organizations, businesses and more, thanks to the Pages feature.

    Considering that Facebook has a wealth of options for any type of organization, it s a great starting point for your business, regardless of your industry. You can use it to share photos, videos, important company updates and more. Additionally, Facebook can be more low-maintenance than other social networks whether you post several updates a day or only a few a week won t make much of a difference in terms of what your fans will think of you. To find out more about Facebook for business, check out our guide .

    Editor s Note: Looking for information on social media marketing for your business? Use the questionnaire below, and our vendor partner will contact you to provide you with the information you need:

    Twitter

    Twitter is another social network where you can post mostly anything. With Twitter, you can share short (140 or fewer characters) text updates, along with videos, images, links, polls and more. You can also easily interact with other users by mentioning their usernames in your posts, so Twitter is a great way to quickly connect with people all around the world. (The platform has more than 320 million active users worldwide and is one of the top 10 websites in the United States.) Because of its wide reach, Twitter is not only a great way to market your business but also an effective channel for handling customer service. For example, if you maintain an active Twitter presence, customers who are also active on the platform will seek you out to express concerns or share their praise.

    If you have interesting content, Twitter is also a great tool for quickly spreading the word. Retweeting and sharing other users content is incredibly simple, hashtags help boost posts, and if a user with a lot of followers retweets you, your content has the potential to go viral. But with Twitter, it s important to remember to find balance don t simply share your own links or media; make sure you are also sharing a lot of interesting, relevant content from other Twitter users and from around the Web so your audience doesn t think you only care about what your business is doing. Check out our guide to learn more about using Twitter for business .

    Pinterest

    This platform consists of digital bulletin boards where users can save and display content they like in the form of pins. Users create and organize their boards by category. So, for example, as a personal user, one might have a board dedicated to food, where they pin recipes; another board dedicated to photography they find interesting; and so on. Pinterest is very visually oriented (every post has to be an image or video), and like Facebook, it is also fairly low-maintenance in terms of post frequency. However, keeping your boards organized and search-friendly can be time-consuming.

    Pinterest is also more of a niche network than Facebook or Twitter, so it may not work for everyone. Pinterest s users are primarily women, and popular categories on the site are DIY projects, fashion, exercise, beauty, photography and food. That s not to say that businesses outside of these categories can t succeed on the platform, but it does make it a great marketing tool for businesses that do work in those areas. If you can find ways to connect your content to Pinterest s audience, then go for it. The platform also has a series of special types of pins called Rich Pins, which brands can use to add special information to their pins, like product details and even location maps. There are plenty of cool ways to use this platform to your advantage, and you can read more about them in our Pinterest for Business Guide .

    Instagram

    Instagram, like Pinterest, is a visual social media platform based entirely on photo and video posts. The network, which Facebook owns, has more than 400 million active users, many of whom post about food, art, travel, fashion and similar subjects. Instagram is distinguished by its unique filters and photo and video editing options. This platform, unlike the others, is almost entirely mobile (there is a Web version, but you can t take photos or create new posts on it, and other functions are limited as well).

    Instagram is another platform where more artistic niches excel, so again, it may not be the best fit for your business, depending on your industry. If you want to succeed with Instagram, it s important that the person running your account has a good eye for detail and has at least basic photography skills, so that the photos and videos posted to your account are high-quality. And don t be discouraged if your industry is underrepresented on Instagram; if you can find the right hashtags to latch onto and can post intriguing photos, you will most likely make it work. To find out more about using Instagram for business, read our guide.

    Tumblr

    Tumblr is arguably the most difficult social media platform to use as a business, but it s also one of the most interesting networks. Tumblr allows several different post formats including text posts, chat posts, quote posts, audio posts, photo posts and video posts so you re not limited as to what kind of content you can share. As with Twitter, reblogging (reposting other users content) is very quick and easy, so if a user with a lot of followers shares your content, it s possible to go viral fairly quickly. However, what sets Tumblr apart more than anything is its audience, which is less like a pool of users and more like one big tight-knit community full of smaller subcommunities.

    Tumblr currently hosts more than 200 million blogs, and the majority of these blogs are run by young people (half of Tumblr s visitor base is under age 25). But this means that businesses that don t cater to young people s interests or aren t relatable to young people in some way are not poised for success on the network. The good news is, there s a subcommunity or fandom for almost every niche and interest you can think of, so a successful marketing campaign is possible if you use Tumblr correctly. You can learn more about the Tumblr community and how to use Tumblr for business in our guide.

    Editor s Note: Looking for information on social media marketing for your business? Use the questionnaire below, and our vendor partner will contact you to provide you with the information you need:





    Tags : , , , , , ,

    Top Ten Social Media Sites for Business Networking #small #business #lenders

    #business networking sites

    #

    Top Ten Social Media Sites for Business Networking

    Top ten social media sites for business

    Social media is becoming more powerful today than it was at its inception and as such there are now more social media sites out there than ever before. There are tons of sites that are geared toward certain jobs, areas, and age groups. It helps to understand event marketing definition to be able to move forward in the right direction. Business can benefit now more than ever from social media as more and more sites are becoming business friendly. Small business networking sites and business related networking sites can really give your business a boost. Here are ten sites that are incredibly useful to businesses across the board.

    This site is a group of dedicated entrepreneurs and business professionals that are dedicated to helping one another succeed with helpful information, tips, and tricks. Communication on this site is key and can help lead to worthwhile and useful business contacts and information that can help any business go from hum drum to successful in a matter of months.

    This site is a networking site that allows professionals to post resumes, talk with one another, and build valuable connections. This site is perfect for both starting business professionals and those that have some experience under their belt.

    Business networking groups like this one allow entrepreneurs, designers, programmers, and so much more. The site works to bring professionals from all walks and genres together to create a truly diverse and interesting work place. The site is mainly geared toward those individuals that are starting new ventures and need both support, advice, and information.

    This is an online community and marketplace where ideas can be exchanged, worked on, and fabricated. It was created by entrepreneurs for entrepreneurs that are interested in starting new ventures and just need that little extra push in the right direction. E.Factor is a type of experimental marketing.

    This site was founded as a way for business professionals to get in contact with other professionals. The site works to partner small business owners and entrepreneurs that may want to invest. This is also a great place to share ideas and build valuable business connections. This site and many others like it are called event marketing agency.

    This is an online community created by Entrepreneur.com that is geared toward connecting entrepreneurs to one another. The site works to create lasting connections and allows users the chance to talk with one another, share ideas, and network over a large area.

    This site encourages mutual success through a vast network of entrepreneurs, business people, and small business owners that can help encourage and offer information for others. This site is a great opportunity for new business owners or those with an idea to start the process of owning their own business. Every new business should be on this business networking sites list.

    This site is an ultra enhanced address book that allows users to stay in contact with one another and truly be part of a community. There are tons of great features that make this site great for anyone with a plethora of contacts that needs a succinct and organized way to store, work with, and use their current contacts while gathering new contacts.

    This site allows users to organize themselves according to profession, location, and former jobs to help others find one another. This site is great for connecting with other users by being able to simply search to find users that have similar interests and past references.

    Business networking sites like Linkedln offers businesses the chance to become acquainted with other business professionals. It offers users the chance to peruse thousands of profiles, find potential employees, other professionals, and even business partners. This site is great for those that want tons of information at their fingertips. Being a business does not mean that you have to completely get out of social media. Social media offers businesses a chance to share their interests, knowledge and more.

    Suggested Read on this Topic:

    [easyazon_block add_to_cart= default align= center asin= 1497316650 cloaking= default layout= top localization= default locale= US nofollow= default new_window= default tag= totesome04-20 ]





    Tags : , , , , , , ,

    Dallas Business Journal – Print Media – 12801 N Central Expy Ste 800, North

    #dallas business journal

    #

    Dallas Business Journal

    Aww, your browser has JavaScript turned off!

    Example: There are a few times in life when a meal is so expertly crafted and planned that it is nothing short of genius. Last night, I had one of those meals – the Mahi Mahi.

    The dish was excellently prepared. Grilled, juicy, and fresh without a hint of fishiness. A glaze of tangerine sauce brought a hint of tart sweetness. The fish was placed on a mound of sweet plantain rice. The combination of the fish and rice alone was to die for!

    However, as only expert chefs can achieve, additional garnishes provided even bolder, beautiful tastes. Pickled onions topping the fish made for an even finer taste experience, while green beans hidden under the fish added freshness and completed each bite

    Download the app

    Get those thumbs ready to leave a review using the Yelp Mobile App!

    Dallas Business Journal

    More Business Info

    Is this your business? Claim your business page to respond to reviews and privately message customers.





    Tags : , , , , , , , , , , , , , , ,

    Free Advertising for Small Businesses – Dex Media #sba #loan

    #free business advertising

    #

    Free Advertising for Small Businesses

    The Top Ten List

    Free Listings for Establishing Your Presence in the Digital World

    It is a popular and widely accepted benchmark that small businesses should spend between five to ten percent of their sales revenue in promoting and advertising their business each year. For their advertising dollars, owners aim at a mix of the highest quality leads and the most leads possible. However, with limited budgets, small business owners are also looking for good opportunities to promote their business for free.

    Are you an SMB owner or manager looking for free advertising or an inexpensive way to establish your presence on the Internet? The following list contains the top ten companies (in my opinion) that will provide you with a free business listing in the digital space. These listings will appear on the Internet, whether people are searching on PCs, smartphones, or tablets. All for a favorite price – free!

    It is easy to get started, and does not take much time to complete. Each site will take about 10 to 20 minutes to upload your data, if you have all of your personal contact information available (including your business email and business phone number).

    In addition to this top ten list, there are four important things to know about free listings:

    1. Accurate Data: If you have a business phone, your business (most likely) already has some sort of data on these sites. You should claim your listing to ensure that your listing (or business profile page) has accurate, up-to-date data.
    2. Your Reputation: Your free listing or business profile page may contain ratings and reviews of your products or services from your customers. You should monitor the ratings and reviews that appear on these sites so that you can engage with your customers. These ratings and reviews might be visible only on these websites and not available on the search engines, such as Google. Again, not all ratings and reviews are visible through search engines, but your potential customers may see them. These sites provide you, as the business owner, an opportunity to respond to both the positive and negative feedback.
    3. Consistency: This list of Top Ten sites will help you ensure the consistency of your company s data across the Internet. Data aggregators and search engines may gather, pass and display erroneous information if customers or consumer users provide incorrect data for your business. By claiming your free listings on these Top Ten sites, you ensure that your data is accurate and consistent on other sites and other digital platforms as well.
    4. Getting More: Some argue that a business listing is not properly defined as an “advertisement,” since it simply contains basic company data. However, at many of these top ten sites, you can add more than just your basic listing for free. For no cost, you can add photos of your business, additional text describing your company, and blog posts. Regardless of whether you call this information a listing or an advertisement, you should get more from these top ten sites by adding as much information as possible about your company.

    And finally, search engines such as Google, Yahoo, and Bing have historically aggregated data from these top ten sites, including ratings and reviews. More recently, search engines are allowing SMBs to enter the data directly. Consequently, I recommend that small businesses add their business listing to at least these three top search engines.

    I hope that you find this information helpful, and would welcome and appreciate your feedback. In addition, please feel free to use the comments to recommend any additional sites that I may have overlooked.

    While we re on the subject of FREE

    Check out these FREE tools to spy on your competition !

    Originally posted on December 29, 2012.

    Updated on May 29, 2015.





    Tags : , , , , , , ,

    Sacramento Business Journal – Print Media – 1400 X Street, Downtown, Sacramento, CA –

    #sacramento business journal

    #

    Sacramento Business Journal

    Aww, your browser has JavaScript turned off!

    Did you know that JavaScript does the following?

    • Make web pages really cool.
    • Compliments you when you’ve had a bad day.
    • Can single handedly save the world from all its woes.

    But you’ll never know that now.

    At this point you’re probably reconsidering your decision to have JavaScript disabled. This is natural. Please go to the settings menu on your phone related to your web browser, and re-enable JavaScript. We’ll have so much fun together once you do.

    Hey, your location might be old.

    Choose Language

    Sacramento Business Journal

    Write a Tip

    Sacramento Business Journal

    Heads up! We’re using machine translation to interpret this review. Please excuse us if the result is less than perfect.

    Fowl play! Looks like the translation machines are offline right now. We’re working hard to revive them. Please try again later.

    Example: There are a few times in life when a meal is so expertly crafted and planned that it is nothing short of genius. Last night, I had one of those meals – the Mahi Mahi.

    The dish was excellently prepared. Grilled, juicy, and fresh without a hint of fishiness. A glaze of tangerine sauce brought a hint of tart sweetness. The fish was placed on a mound of sweet plantain rice. The combination of the fish and rice alone was to die for!

    However, as only expert chefs can achieve, additional garnishes provided even bolder, beautiful tastes. Pickled onions topping the fish made for an even finer taste experience, while green beans hidden under the fish added freshness and completed each bite

    Download the app

    Get those thumbs ready to leave a review using the Yelp Mobile App!





    Tags : , , , , , , , , , , , ,

    Austin Business Journal – Print Media – 111 Congress Avenue, Downtown, Austin, TX –

    #austin business journal

    #

    Austin Business Journal

    Decent read for catching local happenings in the business community. I always look forward to the annual publication of the Book of Lists -… Read More

    Decent read for catching local happenings in the business community. I always look forward to the annual publication of the Book of Lists – rankings of businesses in Austin within their field.

    There are more reviews to see!

    Jesse M.

    Decent read for catching local happenings in the business community. I always look forward to the annual publication of the Book of Lists – rankings of businesses in Austin within their field.

    Tips

    1 review that is not currently recommended

    Sign in today to share photos, add tips, and bookmark your favorite businesses on Yelp.

    Aww, your browser has JavaScript turned off!

    Example: There are a few times in life when a meal is so expertly crafted and planned that it is nothing short of genius. Last night, I had one of those meals – the Mahi Mahi.

    The dish was excellently prepared. Grilled, juicy, and fresh without a hint of fishiness. A glaze of tangerine sauce brought a hint of tart sweetness. The fish was placed on a mound of sweet plantain rice. The combination of the fish and rice alone was to die for!

    However, as only expert chefs can achieve, additional garnishes provided even bolder, beautiful tastes. Pickled onions topping the fish made for an even finer taste experience, while green beans hidden under the fish added freshness and completed each bite

    Download the app

    Get those thumbs ready to leave a review using the Yelp Mobile App!

    Austin Business Journal

    More Business Info

    Is this your business? Claim your business page to respond to reviews and privately message customers.





    Tags : , , , , , , , , , , , ,

    Social Media for Business: 2016 Marketer’s Guide #start #a #business #ideas

    #business networking sites

    #

    Social Media for Business: 2016 Marketer’s Guide

    Credit: Gonzalo Aragon/Shutterstock

    Social media networks are fantastic resources for businesses of all sizes looking to promote their brands online. The platforms themselves are free to use, and they also have paid advertising options specifically for brands that want to reach even more new audiences. But just because your business should be on social media, that doesn t mean your business should be on every network. It s important that you choose and nurture the social platforms that work best for your business so that you don t spread yourself too thin.

    If you want to create a successful social strategy, you need to familiarize yourself with how each network runs, the kinds of audiences you can reach and how your business can best use each platform. We profiled the top social media platforms so you can learn more about them and market your business better.

    Facebook

    Facebook is the biggest social network on the Web, both in terms of name recognition and the total number of users. With more than 1.55 billion active users, Facebook is a great medium for connecting people from all over the world with your business. And Facebook is not only the biggest network, but it s arguably the most versatile one. In the 12 years since it launched, Facebook grew from a simple website where college students could keep in touch into a multifaceted Web and mobile social platform where anyone can connect with not just their friends and family, but also with celebrities, organizations, businesses and more, thanks to the Pages feature.

    Considering that Facebook has a wealth of options for any type of organization, it s a great starting point for your business, regardless of your industry. You can use it to share photos, videos, important company updates and more. Additionally, Facebook can be more low-maintenance than other social networks whether you post several updates a day or only a few a week won t make much of a difference in terms of what your fans will think of you. To find out more about Facebook for business, check out our guide .

    Editor s Note: Looking for information on social media marketing for your business? Use the questionnaire below, and our vendor partner will contact you to provide you with the information you need:

    Twitter

    Twitter is another social network where you can post mostly anything. With Twitter, you can share short (140 or fewer characters) text updates, along with videos, images, links, polls and more. You can also easily interact with other users by mentioning their usernames in your posts, so Twitter is a great way to quickly connect with people all around the world. (The platform has more than 320 million active users worldwide and is one of the top 10 websites in the United States.) Because of its wide reach, Twitter is not only a great way to market your business but also an effective channel for handling customer service. For example, if you maintain an active Twitter presence, customers who are also active on the platform will seek you out to express concerns or share their praise.

    If you have interesting content, Twitter is also a great tool for quickly spreading the word. Retweeting and sharing other users content is incredibly simple, hashtags help boost posts, and if a user with a lot of followers retweets you, your content has the potential to go viral. But with Twitter, it s important to remember to find balance don t simply share your own links or media; make sure you are also sharing a lot of interesting, relevant content from other Twitter users and from around the Web so your audience doesn t think you only care about what your business is doing. Check out our guide to learn more about using Twitter for business .

    Pinterest

    This platform consists of digital bulletin boards where users can save and display content they like in the form of pins. Users create and organize their boards by category. So, for example, as a personal user, one might have a board dedicated to food, where they pin recipes; another board dedicated to photography they find interesting; and so on. Pinterest is very visually oriented (every post has to be an image or video), and like Facebook, it is also fairly low-maintenance in terms of post frequency. However, keeping your boards organized and search-friendly can be time-consuming.

    Pinterest is also more of a niche network than Facebook or Twitter, so it may not work for everyone. Pinterest s users are primarily women, and popular categories on the site are DIY projects, fashion, exercise, beauty, photography and food. That s not to say that businesses outside of these categories can t succeed on the platform, but it does make it a great marketing tool for businesses that do work in those areas. If you can find ways to connect your content to Pinterest s audience, then go for it. The platform also has a series of special types of pins called Rich Pins, which brands can use to add special information to their pins, like product details and even location maps. There are plenty of cool ways to use this platform to your advantage, and you can read more about them in our Pinterest for Business Guide .

    Instagram

    Instagram, like Pinterest, is a visual social media platform based entirely on photo and video posts. The network, which Facebook owns, has more than 400 million active users, many of whom post about food, art, travel, fashion and similar subjects. Instagram is distinguished by its unique filters and photo and video editing options. This platform, unlike the others, is almost entirely mobile (there is a Web version, but you can t take photos or create new posts on it, and other functions are limited as well).

    Instagram is another platform where more artistic niches excel, so again, it may not be the best fit for your business, depending on your industry. If you want to succeed with Instagram, it s important that the person running your account has a good eye for detail and has at least basic photography skills, so that the photos and videos posted to your account are high-quality. And don t be discouraged if your industry is underrepresented on Instagram; if you can find the right hashtags to latch onto and can post intriguing photos, you will most likely make it work. To find out more about using Instagram for business, read our guide.

    Tumblr

    Tumblr is arguably the most difficult social media platform to use as a business, but it s also one of the most interesting networks. Tumblr allows several different post formats including text posts, chat posts, quote posts, audio posts, photo posts and video posts so you re not limited as to what kind of content you can share. As with Twitter, reblogging (reposting other users content) is very quick and easy, so if a user with a lot of followers shares your content, it s possible to go viral fairly quickly. However, what sets Tumblr apart more than anything is its audience, which is less like a pool of users and more like one big tight-knit community full of smaller subcommunities.

    Tumblr currently hosts more than 200 million blogs, and the majority of these blogs are run by young people (half of Tumblr s visitor base is under age 25). But this means that businesses that don t cater to young people s interests or aren t relatable to young people in some way are not poised for success on the network. The good news is, there s a subcommunity or fandom for almost every niche and interest you can think of, so a successful marketing campaign is possible if you use Tumblr correctly. You can learn more about the Tumblr community and how to use Tumblr for business in our guide.

    Editor s Note: Looking for information on social media marketing for your business? Use the questionnaire below, and our vendor partner will contact you to provide you with the information you need:





    Tags : , , , , , ,