Tag: Media

Designer and Luxury – WWD, media – designer.#Media #- #designer

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media – designer

Media - designer

Adidas Outdoor Builds on Parley for the Oceans Collaboration

Media - designer

Fossil Continues to Set Watch Business to Wearables

Media - designer

Exclusive: Masha Ma to Become Creative Director of Kolon Sport China

Media - designer

British Designers Explore New Presentation Formats

Media - designer

Billabong Taps Aptos for Upped Omnichannel Services

Media - designer

The Hut Group Inks Espa Deal

Media - designer

Kohl’s Becomes Latest Retailer to Join Forces With Amazon

Media - designer

What Macy s Has to Look Forward To

Media - designer

Target Adds to Its K-Beauty Assortment

Media - designer

Wunder2 Branches Into Highlighter, Glitter, for Fall

Media - designer

Comme des Garçons Releases Warhol’s You’re In — Pun Intended

Media - designer

Bobbi Brown to Tap Influencers, Introduce Lower-Priced Lipstick Range

Media - designer

Timberland Introduces New Boot Style With Nationwide Brand Activation

Media - designer

Mr Porter to Mount Kingsman Shop in London

Media - designer

NBA s Chris Paul Teaming Up With Hook Albert

Media - designer

Eton Revamps Madison Avenue Boutique

Media - designer

Ovoll RTW Spring 2018

Media - designer

Rachel Comey RTW Spring 2018

Media - designer

Rachel Zoe RTW Spring 2018

Media - designer

Marina Moscone RTW Spring 2018

Media - designer

Ash Teams With Illustrator Filip Pagowski for Capsule Collection

Media - designer

Eyebobs to Launch Prescription Program

Media - designer

Footwear Maker Allbirds Nabs $17.5M Series B

Media - designer

Krewe to Open First New York Boutique

Media - designer

MSGM Sponsors London Photo Exhibition

Media - designer

Pantone Lists 12 Leading Spring Colors

Media - designer

Having Conquered Bollywood, Ali Fazal Heads to LA

Media - designer

Fall Into Spring: What to Do, to See, to Play at NYFW

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Today s Digital Daily

Media - designer

Fashion. Beauty. Business.

Media - designer

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Media - designer

Media - designer

Fashion

Zac Posen s Spring Awakening

14h Bridget Foley

Business

Kering and LVMH Join Forces on Model Charter

13h Joelle Diderich

Pantone s Spring Color Trends Leads With Meadowlark, Cherry Tomato

14h Rosemary Feitelberg

Designer and Luxury

Media - designer

Designer and Luxury

EXCLUSIVE: Guy Laroche Appoints Richard René as Creative Director

A veteran of brands including Jean Paul Gaultier and Hermès, René succeeds American designer Adam Andrascik.

13h Joelle Diderich

Media - designer

Designer and Luxury

Intermix, CFDA Fashion Incubator Program Team Up for NYFW

From Sept. 7-14, Intermix’s creative retail lab at 810 Washington Street will pay tribute to fashion’s rising stars.

14h Lisa Lockwood

Media - designer

Designer and Luxury

Five Finalists in Green Carpet Talent Competition Revealed

The finalists include Matea Benedetti, Calcaterra, CO|TE, Leo Studio Design and Tiziano Guardini, who were tasked with creating a bespoke look celebrating Italian craftsmanship and sustainable innovation, as well as social and environmental values, and produced in Italy.

September 5, 2017 Luisa Zargani

Media - designer

Designer and Luxury

Jean Paul Gaultier s Canadian Sojourn

The designer will speak at Toronto Fashion Week before heading to Montreal to view the Love Is Love show there.

September 4, 2017 Constance Droganes

Media - designer

Designer and Luxury

Milly Sets Strategy With In-House Sales, Fashion Presentation

The privately owned New York-based company has absorbed its sales agency, L’Atelier Group.

August 29, 2017 Lisa Lockwood

Media - designer

Designer and Luxury

Joseph to Open Miami Store in October

The store will be the largest in the company s international portfolio.





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Katharine Ross: Daughter Attacked Me with Scissors #actor, #roles, #crime # # #courts, #crime

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Katharine Ross: Daughter Attacked Me with Scissors

Frederick M. Brown/Getty

Actress Katharine Ross has obtained a restraining order against her daughter, Cleo Rose Elliott, after the young woman repeatedly stabbed her in the arm with scissors, according to court documents.

Ross who is married to actor Sam Elliott is best known for her roles in iconic films such as The Graduate and Butch Cassidy and the Sundance Kid. Now 71, Ross writes in the restraining order that Cleo, 26, verbally and emotionally abused me even as a little girl but became increasingly violent at age 12 or 13, and that the problem came to a head earlier this year.

On March 2, Cleo lost her temper, told her mother, I want to kill you, kicked in a cupboard door in the kitchen and then followed her mother around the house, the court documents state.

Ross says that when she picked up the phone to call police, Cleo cut the phone line with scissors, threatened to poke her in the eye with the scissors and then stabbed her six times in the right arm, using enough force to pierce my skin through my shirt and leave me with marks that are still visible today.

It s unclear what may have instigated the incident. Ross filed the protective order on March 8 without an attorney. Her spokesman tells PEOPLE he s unfamiliar with the documents and that Ross has no comment.

Until a hearing in the matter on March 30 in Santa Monica, Cleo is ordered to stay at least 100 yards from her mother s home, car and workplace and to not try to contact her. The documents additionally state that if Cleo needs to come by the family s Pacific Coast Highway home for any of her belongings, police officers need to be present.

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  • Mixed media #mixed #media #artist

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    Lessedra Art Gallery In the Artist we trust

    Exhibition in Lessedra Gallery, Sofia, Bulgaria
    December 15 th 2016 February 28 th 2017

    Accepted 190 artists from 43 countries.

    Special Presentation

    • AYAKO HONDA, Japan
      First Prize Winner from the 6th Mixed Media
    • HARRIET FEBLAND, U. S. A.
      Featured Artistv
    • MIMI SHAPIRO, U. S. A.
      Featured Artist
    • ARCHIVO GRAFICO, MEXICO
    • LAILA ADAM, Sudan
    • SULI SEFEROV, Bulgaria
      Featured Artist
    • BALIKESIR UNIVERSITY, Turkey
    • New Bulgarian University, Sofia,
      Students from the class of Ass. Prof. ANNA YANEVA

    Тhe catalogue

    Ayako Honda, Japan and Anna Yaneva, Bulgaria judging the works for the prizes

    Anna Yaneva presenting to Ayako Honda the students from NBU

    Suli Seferov, Bulgaria judging the works

    Suli Seferov and Ayako Honda

    Rosangela Scheithauer, Brazil showing her works to Ayako Honda

    Ayako Honda visiting the Art Academy – in the studio of Prof. Andrey Daniel

    Ayako Honda in the printmaking studio of the Art Academy

    Opening reception – the Jury announcing the prize winners

    Opening reception – the works of Harriet FeBland, USA

    Opening reception – the Ambassador of Sudan Mrs. Ilham I. M. Ahmed

    Ayako Honda and Maria Yonkova

    Opening reception – Anna Yaneva, Rosangela Sheithauer and Orlin Dvoryanov

    Rosangela Scheithauer by the opening reception

    Students-artists from NBU with Anna Yaneva, Rosangela Scheithauer and Georgi Kolev

    General view with Ayako Honda, Japan, Mimi Shapiro, USA, Suli Seferov, Bulgaria and Laila Adam, Sudan

    Harriet FeBland, USA and General View of the Exhibition

    Archivo Grafico, Mexico general view 1

    Archivo Grafico, Mexico general view 2

    Balikesir University, Turkey

    Prize Winners

    IVO MRSNIK, Slovenia – First Prize

    ELVIRA RODRIGUEZ ROURA, Spain – Second Prize

    NAJMA AKTHER, Bangladesh – Second Prize

    BIRNA MATTHIASDOTTIR, Iceland – Third Prize

    KAY VINSON, U. S. A. – Third Prize

    YOICHI FUJITA, Japan – Third Prize

    MAGDALENA STOILOVA, Bulgaria – Special Prize

    RADOSLAV IVANOV, Bulgaria – Special Prize





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    SixthSense – a wearable gestural interface (MIT Media Lab) #sixth #sense, #mit #media #lab,

    #

    ‘SixthSense’ is a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information.

    We’ve evolved over millions of years to sense the world around us. When we encounter something, someone or some place, we use our five natural senses to perceive information about it; that information helps us make decisions and chose the right actions to take. But arguably the most useful information that can help us make the right decision is not naturally perceivable with our five senses, namely the data, information and knowledge that mankind has accumulated about everything and which is increasingly all available online. Although the miniaturization of computing devices allows us to carry computers in our pockets, keeping us continually connected to the digital world, there is no link between our digital devices and our interactions with the physical world. Information is confined traditionally on paper or digitally on a screen. SixthSense bridges this gap, bringing intangible, digital information out into the tangible world, and allowing us to interact with this information via natural hand gestures. ‘SixthSense’ frees information from its confines by seamlessly integrating it with reality, and thus making the entire world your computer.

    The SixthSense prototype is comprised of a pocket projector, a mirror and a camera. The hardware components are coupled in a pendant like mobile wearable device. Both the projector and the camera are connected to the mobile computing device in the user’s pocket. The projector projects visual information enabling surfaces, walls and physical objects around us to be used as interfaces; while the camera recognizes and tracks user’s hand gestures and physical objects using computer-vision based techniques. The software program processes the video stream data captured by the camera and tracks the locations of the colored markers (visual tracking fiducials) at the tip of the user’s fingers using simple computer-vision techniques. The movements and arrangements of these fiducials are interpreted into gestures that act as interaction instructions for the projected application interfaces. The maximum number of tracked fingers is only constrained by the number of unique fiducials, thus SixthSense also supports multi-touch and multi-user interaction.

    The current prototype system costs approximate $350 to build. Instructions on how to make your own prototype device can be found here (coming soon).

    some more pictures are coming soon.

    . more videos are coming soon, too.

    • P. Mistry, P. Maes. SixthSense – A Wearable Gestural Interface. In the Proceedings of SIGGRAPH Asia 2009, Sketch. Yokohama, Japan. 2009
    • P. Mistry, P. Maes. SixthSense – A Wearable Gestural Interface. In the Proceedings of SIGGRAPH Asia 2009, Emerging Technologies. Yokohama, Japan. 2009
    • P. Mistry. The thrilling potential of SixthSense technology. TEDIndia 2009. Mysore, India 2009
    • P. Mistry, P. Maes, L. Chang. WUW – Wear Ur World – A Wearable Gestural Interface. In the CHI ’09 extended abstracts on Human factors in computing systems. Boston, USA. 2009
    • P. Maes, P. Mistry. Unveiling the “Sixth Sense,” game-changing wearable tech. TED 2009. Long Beach, CA, USA 2009





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    Uk online degrees #forty, #five, #45, #degrees, #graphic, #design, #derby, #print, #litho #4, #colour,

    #

    So this is our shop, here we create design work that goes all over the world, it still amazes me! But I guess that is the power of the Internet!

    In the shop we can also print your short run digitally printed poster’s, flyer’s, leaflet’s, pretty much anything, including up to 60 page booklets at A4 A5.

    We can also print posters up to A1 and

    photocopy up to A0.

    Dean, Jay, Sarah, Andy Alan

    OUR NEW PURPOSE

    REBUILT STUDIO IN BELPER

    We try our very best to make things as easy

    as possible for you during the design process, and when it comes to print just tell us what you want and we will sort it all out for you, no fuss!

    Don’t just take our word for it.

    You make this process super simple and I really appreciate all your work and assistance. You are a vital member of the What’s On! team and I look forward to continuing to work with you.

    Cory Cassell
    Mission, Vancouver, Canada

    WE MAKE THE PROCESS AS EASY AS POSSIBLE FOR YOU

    WORKING WORLDWIDE FROM BELPER

    We are based in a small market town in Derbyshire called Belper, however as you can see by the testimonial to the left to the left this does not limit us.

    We work with businesses all over the world including Canada, America, China, and all over Europe, however most of our customers are here in the UK

    We also repair Apple Mac Computers, we offer a buy install service too.
    Call 01773 880 365 for more information.





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    TransferWise launches international money transfers via Facebook #australia,canada,united #kingdom,united #states,max #r. #levchin,peter #a #thiel,richard

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    TransferWise launches international money transfers via Facebook

    The Facebook logo is displayed on their website in an illustration photo taken in Bordeaux, France, February 1, 2017. Regis Duvignau

    NEW YORK (Reuters) – Money transfer company TransferWise has launched a new service that allows users to send money internationally through Facebook Inc’s chat application, as competition in the digital payments landscape intensifies.

    The London-based startup said on Tuesday that it had developed a Facebook Messenger “chatbot”, or an automated program that can help users communicate with businesses and carry out tasks such as online purchases.

    TransferWise’s chatbot enables customers to send money to friends and family to and from the United States, Britain, Canada, Australia and Europe from Facebook Messenger. It can also be used to set up exchange rate alerts.

    Facebook already allows its users to send money domestically in the United States via its Messenger app, but has not yet launched similar services internationally. TransferWise said its service will be the first to enable international money transfers entirely within Messenger.

    Facebook opened up its Messenger app to developers to create chatbots in April in a bid to expand its reach in customer service and enterprise transactions.

    Chatbots have become a hot topic in enterprise technology over the past year because recent advances in artificial intelligence have made them better at interacting. Businesses, including banks, are hoping that they can be used to improve and reduce the cost of their customer service operations.

    One of Europe’s most well-known fintech companies, TransferWise was launched in 2011 by Estonian friends Taavet Hinrikus and Kristo Käärmann out of frustration with the high fees they were being charged by banks for international money transfers.

    The company, which is valued at more than $1 billion, is backed by several high profile investors including Silicon Valley venture fund Andreessen Horowitz, Virgin Group founder Sir Richard Branson, and PayPal co-founders Max Levchin and Peter Thiel, through his fund Valar Ventures.

    Customers in more than 50 countries send roughly $1 billion through its website every month.

    While the TransferWise chatbot is now only available in Facebook Messenger it can be adapted to work with other popular chat services, Scott Miller, head of global partnerships for TransferWise said. He said the service would eventually be extended to work in other countries and money transfer routes that the company operates in.

    The launch comes as competition in the mobile payments and international money transfer sectors intensifies. Earlier this month PayPal Holdings Inc announced its U.S. payments application Venmo would be available within popular chat service Slack.

    While in January. Ant Financial Services, an affiliate of Chinese e-commerce company Alibaba Group Holding Ltd, said it would acquire U.S. money-transfer company MoneyGram, in a deal that is expected to shake up the international payments landscape.

    Reporting by Anna Irrera; Editing by Sandra Maler





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    Austin Business Journal – Print Media – 111 Congress Avenue, Downtown, Austin, TX –

    #austin business journal

    #

    Austin Business Journal

    Decent read for catching local happenings in the business community. I always look forward to the annual publication of the Book of Lists -… Read More

    Decent read for catching local happenings in the business community. I always look forward to the annual publication of the Book of Lists – rankings of businesses in Austin within their field.

    There are more reviews to see!

    Jesse M.

    Decent read for catching local happenings in the business community. I always look forward to the annual publication of the Book of Lists – rankings of businesses in Austin within their field.

    Tips

    1 review that is not currently recommended

    Sign in today to share photos, add tips, and bookmark your favorite businesses on Yelp.

    Aww, your browser has JavaScript turned off!

    Example: There are a few times in life when a meal is so expertly crafted and planned that it is nothing short of genius. Last night, I had one of those meals – the Mahi Mahi.

    The dish was excellently prepared. Grilled, juicy, and fresh without a hint of fishiness. A glaze of tangerine sauce brought a hint of tart sweetness. The fish was placed on a mound of sweet plantain rice. The combination of the fish and rice alone was to die for!

    However, as only expert chefs can achieve, additional garnishes provided even bolder, beautiful tastes. Pickled onions topping the fish made for an even finer taste experience, while green beans hidden under the fish added freshness and completed each bite

    Download the app

    Get those thumbs ready to leave a review using the Yelp Mobile App!

    Austin Business Journal

    More Business Info

    Is this your business? Claim your business page to respond to reviews and privately message customers.





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    10 free analytics tools to help you manage social media #social #media #analytics #dashboard

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    10 free analytics tools to help you manage social media

    Everyone is after data. If you’re running social media for a brand or company, it’s best you’re armed with information on the social accounts you manage — not only so you can show how social efforts are lining up with business goals, but also for the sake of a deeper understanding of what works and what doesn’t.

    There’s no shortage of tools that will tell you various parts of the story, from who is mentioning you and where, to what hashtags mean and how to best to use them. The following 10 tools, however, are built for giving users analytics. Most of the them are free or have a free version to get you started.

    1. Riffle

    Riffle is a free Chrome extension that’s compatible with 16 other Twitter platforms like Hootsuite or TweetDeck. Stats include usage data, top hashtags, top tweets, top mentions, and top URLs.

    2. My Top Tweet

    My Top Tweet comes from CrowdRiff, the makers of Riffle. Users can enter their handles, and My Top Tweet shows which tweets have been tweeted the most out of the past 3,200 on the account.

    3. SocialRank

    SocialRank ‘s focus is on sorting and filtering. Users can filter by location, keyword, or with other terms like most valuable (“most in-demand, useful, and important follower”), or best followers (“combination of your most valuable and most engaged followers”), according to the website. There’s also a premium version of SocialRank that comes with more features, like additional filters.

    4. HowSociable

    With HowSociable. users can set up a free account and can look at their “media brand magnitude” across various platforms such as Twitter, Google Plus, Youtube, or FourSquare. Each platform gets its own magnitude number. The free account comes with 12 platform metrics, and the Pro account comes with 36, including some of the more desirable and commonly-used platforms like Facebook and Pinterest.

    5. Twitonomy

    6. Simply Measured

    Simply Measured offers several free, platform-specific tools for social media analytics. For example, if you use the Twitter tool, you’d get a report back with an audience summary, follower distribution, top keywords in audience profiles, Klout scores, and other location-based information.

    7. Social Mention

    Social Mention is good for a quick glimpse of how people are talking about your brand online. You can type in your brand name and get information about the last time it was mentioned and where. The service provides percentages detailing reach, passion, sentiment, and strength, as well as top keywords used.

    8. SocialBro

    SocialBro offers a multi-tier pricing plan, starting with a free version. The free version’s features mainly just include follower management, but higher tiers offer more in-depth analytics and information on engagement, as well as the ability to monitor competitors, hashtags, URLs, and other items.

    9. TweetReach

    The free version of TweetReach shows a limited number of the most recent tweets, but that information will give you a quick snapshot of how many Twitter accounts you’ve reached, your number of impressions (when a tweet is delivered to the newsfeed of an account, but not necessarily read), and who your top contributors are.

    10. SumAll

    SumAll pulls together multiple social media accounts, such as Twitter and Facebook, along with other things like Facebook ads, Google and Bing ads, and email clients so you can manage them from one spot. SumAll also sends daily and weekly emails with core facts — retweets, tweet reach, likes, shares — about your account. There’s a premium edition as well.

    Automatically sign up for TechRepublic’s Daily Digest newsletter.

    Also See:





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    Media Reviews #business #computers

    #www.business.com

    #

    Business.com Media Reviews

    Upper Management is full of themselves and cliquey. The company that I joined awhile back is not what BDC is today. sales are down, morale is down and overall, things are trending downward, but there is zero recognition of this on the part of management. One of the biggest issues is that HR doesn t feel like a neutral party, so no one feels like they can really say how they feel, which is why people are venting on Glassdoor.

    Advice to Management

    Take a good look around.

    Flag as Inappropriate Flag as Inappropriate

    Business.com Media Response

    Business.com Media 2015-09-03 07:18 PDT

    Culture Values

    Comp Benefits

    Former Employee – Anonymous Employee

    Former Employee – Anonymous Employee

    I worked at Business.com Media (More than a year)

    Southern California office, lots of company events

    Very very little appreciation or praise.

    Advice to Management

    Flag as Inappropriate Flag as Inappropriate

    Business.com Media Response

    Business.com Media 2015-08-18 12:35 PDT

    Is this helpful? The community relies on everyone sharing Add Anonymous Review

    Culture Values

    Comp Benefits

    Former Employee – Sales Executive in Carlsbad, CA

    Former Employee – Sales Executive in Carlsbad, CA

    Disapproves of CEO

    I worked at Business.com Media full-time

    Socal location is amazing, some great coworkers at the junior level

    I had a horrific experience at this company. My old boss left a couple of months ago, and that was the final straw. I heard that their top content person, who was also great, left as well. From a career perspective, I can t say it strongly enough — do yourself a favor and work somewhere else.

    Advice to Management

    Time to clean house – start with the person you see in the mirror

    I relocated to San Diego for this position and am really excited about my new gig. I really like the team that I work with and am excited to take ownership over a major product. It seems like communication is pretty strong within my team, not sure how other teams work though. I love that the company offers a gym membership and keeps our kitchen stocked with snacks. The people here are really nice and have been super welcoming.

    There are a lot of meetings, which can take away from time that could be spent on getting things done. It would also be nice to get to work from home sometimes bc my commute can be rough.

    Advice to Management

    Like others have said, a 401k match would be awesome and less meetings.

    The gym membership is free and there are great snacks. A few really talented individuals (not in management). But are free Sun Chips and Red Vines really worth working late every night and made to feel bad when you still can t get everything done?

    I can t say much more than the other 1-star reviews on here. I agree with EVERYTHING they have said, and in some ways they have voiced it better than I could. The atmosphere is unprofessional. Management plays favorites, especially to those employees that they are in romantic relationships with.

    They preach culture, but it s not at all welcoming or empowering. You re encouraged to have ideas and help move the company forward, but most good ideas from the trenches are thrown out in favor of short-term wins, management s egos, and maintaining the illusion of success. Why solve a problem when you can lie about it and pretend it doesn t exist? On more than one occasion, I was forced to work on projects that were unethical, manipulating results so the advertiser would think the campaign went differently than it actually did.

    You can work hard and keep your head down, as one reviewer put it, but you will get taken advantage of, and there will be no recognition for the effort you ve put in. That s why so many people are quitting and writing these reviews. Management is struggling to keep people, demonstrated by the extremely high turn over.

    They will say ANYTHING just to convince employees that the company is moving in a successful direction, and scold you for saying anything other than positive things about the company. It doesn t surprise me at all that another reviewer was contacted about leaving a negative review here. They treat internal employee surveys the same – they only report on the positive comments and don t keep results anonymous when there is negative feedback. I suppose you increase your positive reviews when you scare people into thinking that their comments are not going to be anonymous.

    Overall, I felt completely duped. What I was promised in the interview was not at all what was delivered. Save yourself the time and effort, since the interview process isn t quick or painless.

    Advice to Management

    -Stop lying to employees and advertisers.
    -Hire more people in order to avoid burnout and turnover.
    -Pay attention to the super talented worker bees and recognize them for their awesome work.
    -Match 401k contributions.

    -Most importantly though, don t just dismiss negative feedback and people quitting as individuals who just couldn t measure up at your cutting-edge, industry-leading company. They quit for other jobs. it s not like you fired them. Stop kidding yourselves.

    The health insurance plan was pretty affordable and they offer a flexible spending account.

    Business.com has a totally unprofessional work environment. A few months after I left the company, I actually got an email from HR accusing me of leaving them a bad review on here. I didn t write the review, but it s so close to my own experience I could have. I can t believe a professional would take the time to make those accusations, but it s not really that surprising. That s just a small reflection of what the company culture is like. Like another reviewer said, it feels like high school.

    Advice to Management

    – You won t succeed if you don t drink the company Kool-aid.
    – People are told they re encouraged to speak up yet reprimanded if you question anything
    – Incest – it seems like pretty much everyone is sleeping with each other.
    – Unqualified Management
    – Customer Service is of least concern; never able to keep clients because of poor service
    – If you re quiet and work hard, you re pretty much invisible.
    – No real constructive criticism is given

    Advice to Management

    Pay attention to the people who the people who are actually doing their work, not the ones that pretend to do it.

    Hire qualified managers or provide training so they are qualified.

    Take into account CONSTRUCTIVE feedback from the employee surveys and share it with the company; don t just share the positive feedback





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    Social Media for Business: 2016 Marketer’s Guide #today #stock #market

    #business networking sites

    #

    Social Media for Business: 2016 Marketer’s Guide

    Credit: Gonzalo Aragon/Shutterstock

    Social media networks are fantastic resources for businesses of all sizes looking to promote their brands online. The platforms themselves are free to use, and they also have paid advertising options specifically for brands that want to reach even more new audiences. But just because your business should be on social media, that doesn t mean your business should be on every network. It s important that you choose and nurture the social platforms that work best for your business so that you don t spread yourself too thin.

    If you want to create a successful social strategy, you need to familiarize yourself with how each network runs, the kinds of audiences you can reach and how your business can best use each platform. We profiled the top social media platforms so you can learn more about them and market your business better.

    Facebook

    Facebook is the biggest social network on the Web, both in terms of name recognition and the total number of users. With more than 1.55 billion active users, Facebook is a great medium for connecting people from all over the world with your business. And Facebook is not only the biggest network, but it s arguably the most versatile one. In the 12 years since it launched, Facebook grew from a simple website where college students could keep in touch into a multifaceted Web and mobile social platform where anyone can connect with not just their friends and family, but also with celebrities, organizations, businesses and more, thanks to the Pages feature.

    Considering that Facebook has a wealth of options for any type of organization, it s a great starting point for your business, regardless of your industry. You can use it to share photos, videos, important company updates and more. Additionally, Facebook can be more low-maintenance than other social networks whether you post several updates a day or only a few a week won t make much of a difference in terms of what your fans will think of you. To find out more about Facebook for business, check out our guide .

    Editor s Note: Looking for information on social media marketing for your business? Use the questionnaire below, and our vendor partner will contact you to provide you with the information you need:

    Twitter

    Twitter is another social network where you can post mostly anything. With Twitter, you can share short (140 or fewer characters) text updates, along with videos, images, links, polls and more. You can also easily interact with other users by mentioning their usernames in your posts, so Twitter is a great way to quickly connect with people all around the world. (The platform has more than 320 million active users worldwide and is one of the top 10 websites in the United States.) Because of its wide reach, Twitter is not only a great way to market your business but also an effective channel for handling customer service. For example, if you maintain an active Twitter presence, customers who are also active on the platform will seek you out to express concerns or share their praise.

    If you have interesting content, Twitter is also a great tool for quickly spreading the word. Retweeting and sharing other users content is incredibly simple, hashtags help boost posts, and if a user with a lot of followers retweets you, your content has the potential to go viral. But with Twitter, it s important to remember to find balance don t simply share your own links or media; make sure you are also sharing a lot of interesting, relevant content from other Twitter users and from around the Web so your audience doesn t think you only care about what your business is doing. Check out our guide to learn more about using Twitter for business .

    Pinterest

    This platform consists of digital bulletin boards where users can save and display content they like in the form of pins. Users create and organize their boards by category. So, for example, as a personal user, one might have a board dedicated to food, where they pin recipes; another board dedicated to photography they find interesting; and so on. Pinterest is very visually oriented (every post has to be an image or video), and like Facebook, it is also fairly low-maintenance in terms of post frequency. However, keeping your boards organized and search-friendly can be time-consuming.

    Pinterest is also more of a niche network than Facebook or Twitter, so it may not work for everyone. Pinterest s users are primarily women, and popular categories on the site are DIY projects, fashion, exercise, beauty, photography and food. That s not to say that businesses outside of these categories can t succeed on the platform, but it does make it a great marketing tool for businesses that do work in those areas. If you can find ways to connect your content to Pinterest s audience, then go for it. The platform also has a series of special types of pins called Rich Pins, which brands can use to add special information to their pins, like product details and even location maps. There are plenty of cool ways to use this platform to your advantage, and you can read more about them in our Pinterest for Business Guide .

    Instagram

    Instagram, like Pinterest, is a visual social media platform based entirely on photo and video posts. The network, which Facebook owns, has more than 400 million active users, many of whom post about food, art, travel, fashion and similar subjects. Instagram is distinguished by its unique filters and photo and video editing options. This platform, unlike the others, is almost entirely mobile (there is a Web version, but you can t take photos or create new posts on it, and other functions are limited as well).

    Instagram is another platform where more artistic niches excel, so again, it may not be the best fit for your business, depending on your industry. If you want to succeed with Instagram, it s important that the person running your account has a good eye for detail and has at least basic photography skills, so that the photos and videos posted to your account are high-quality. And don t be discouraged if your industry is underrepresented on Instagram; if you can find the right hashtags to latch onto and can post intriguing photos, you will most likely make it work. To find out more about using Instagram for business, read our guide.

    Tumblr

    Tumblr is arguably the most difficult social media platform to use as a business, but it s also one of the most interesting networks. Tumblr allows several different post formats including text posts, chat posts, quote posts, audio posts, photo posts and video posts so you re not limited as to what kind of content you can share. As with Twitter, reblogging (reposting other users content) is very quick and easy, so if a user with a lot of followers shares your content, it s possible to go viral fairly quickly. However, what sets Tumblr apart more than anything is its audience, which is less like a pool of users and more like one big tight-knit community full of smaller subcommunities.

    Tumblr currently hosts more than 200 million blogs, and the majority of these blogs are run by young people (half of Tumblr s visitor base is under age 25). But this means that businesses that don t cater to young people s interests or aren t relatable to young people in some way are not poised for success on the network. The good news is, there s a subcommunity or fandom for almost every niche and interest you can think of, so a successful marketing campaign is possible if you use Tumblr correctly. You can learn more about the Tumblr community and how to use Tumblr for business in our guide.

    Editor s Note: Looking for information on social media marketing for your business? Use the questionnaire below, and our vendor partner will contact you to provide you with the information you need:





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