Tag: Marketing

The BIG list of today – s marketing channels – Smart Insights #best #online

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Free Digital Planning Templates

The BIG list of today s marketing channels

120+ content delivery and marketing channels that marketers need to manage today

The current focus on multichannel and omnichannel strategies. highlights the need to prioritise investment on the relevant marketing channels for a company. It’s not practical for most to manage all channels and certainly you need to prioritise resources on the channels which will give the best returns. Should you focus on digital marketing channels? Or can offline channels still deliver good ROI? To help the process of channel review and selection, I have developed this list as a starting point for a comprehensive view on all current channels available to organisations.

List of all marketing, service, delivery and transactional channels

Here is my initial list of channels, you can see I have categorised each channel. Please review the channel list and let me know if key channels are missing. I’m hoping this will be a comprehensive list that can be used for strategic review, so I have provided it as a Google Docs spreadsheet list of all channels as a the list to be complete and updated regularly. Please let me know what you think!

View the Google Docs Spreadsheet: List of all channels (commenting enabled)

How to select the right channels?

With so many marketing channels; so little time the idea of using such a list is to:

  • Review performance of channels currently used
  • Score other potential channels for market fit and potential returns
  • Select new mix of channels for managing

Deciding which channels to use for what purposes is a critical element of business strategy regardless of whether you’re an Marketer in a B2B or B2C firm. Get it right and you can reap the rewards of reaching and retaining your customers. Get it wrong and you could spend a lot time and money trying to either persuade customers to shift channels or chasing a market that isn’t there.

Tealeaf researched consumer channel choice in a typical purchase journey. As you’ll see there is a large gap between the channel leaders and the lagards. However this gap may well have closed since the research was carried out back in 2012:

Channel choice by consumers for research and purchase

Customer research and journey mapping is key to identify which marketing channels to pursue. However what is critical is that you build up a set of core services (CRM, order management and product offers) that all of your channels can consume. Having these core services available will allow your business to quickly roll out services on emerging marketing channels.

Multichannel and omnichannel definitions

Based on the commonly used definitions; multichannel is considered the use of more than one channel for transaction or delivery. Often one channel is digital and the other physical (stores and an ecommerce website). Omnichannel is defined as the use of all channels available for service, distribution and transaction within a unified experience.

Given the breadth of channel availability for marketing, it is not necessary to distinguish multichannel and omnichannel.

How do you choose relevant marketing channels?

Please do review the channel list and let me know if any channel is missing. I want the list to be complete and updated regularly.

Also, how does your firm select relevant channels to invest in? Do you go after everything or have you taken a conservative approach? Let me know in the comments.

By David Sealey

David is a regular contributor to Smart Insights and other blogs. He typically writes about strategy, innovation and optimisation in digital marketing. David is currently Head of Digital Consulting at CACI. You can read more of David’s work at Storm81 .

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Masters Degree in Social Media and Mobile Marketing, LUBIN SCHOOL OF BUSINESS, masters in

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Explore Programs

Masters in marketing and communications

Masters in marketing and communications

Masters in marketing and communications

Marketing – Social Media and Mobile Marketing, MS

Social media and mobile technology are continually transforming the way customers and firms interact. The MediaStorm MS in Social Media and Mobile Marketing is designed for marketing, advertising, IT and management professionals who seek to meet the challenges presented by new media s impact on the marketplace. The program integrates digital and traditional media skills.

  • Segment and target markets for social media and mobile strategies
  • Understand the interaction of key media elements in the advertising industry
  • Plan effective strategies for integrated communications using traditional and new media
  • Integrate digital campaign strategy with firm objectives, brand strategy, and media plans
  • Develop and implement campaign strategies for firms
  • Track and measure campaigns using industry-standard metrics and techniques

9%

The Bureau of Labor Statistics estimates a job growth rate of 9% in the employment of advertising, promotions, and marketing managers through 2024 faster than average for all occupations. ( Source: Bureau of Labor Statistics ).

  • Growth in digital media spending leads to careers for graduates with specialized knowledge of new media. The Bureau of Labor Statistics estimates job growth at a rate of 9% in the employment of advertising, promotions, and marketing managers through 2024. College graduates with related experience, a high level of creativity, and strong communication and computer skills now have access to some of the best job opportunities available.
  • Employment of market research analysts is expected to grow 19% through 2024 ( Source: Occupational Outlook Handbook, U.S. Department of Labor )
  • Launch your career with Lubin connections through our network of 72,000 alumni
  • Preparation to ensure your company stays current in the ever changing, new media marketplace the ultimate blend of strategy and science for creating, delivering, and managing brand communications
  • Unique multidisciplinary skills to integrate and utilize digital and traditional media to enhance communications
  • The ability to evaluate and measure communications campaigns and reach your target market




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Human Resources Consulting Business Plan Sample – Market Analysis #human #resources #marketing

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Human Resources Consulting Business Plan

Market Analysis Summary

Emerging companies will be the target market for several reasons:

  1. They are in need of HR services as they are growing rapidly.
  2. They often do not have a large enough in-house solution as they are increasing in size.
  3. Capital is a scarce resource for emerging companies so the ability to accept stock options in replace of cash is appealing.

The emerging company market can be further broken down into two categories, technology and non-technology. The significance of the breakdown is not that significant because many of the networking activities are occurring in settings that do not differentiate between technology and non-technology.

4.1 Market Segmentation

Human Capital Maximizers market can be segmented into two different groups, emerging high-tech companies and emerging non-high tech companies. The emerging high-tech companies are going to be the larger of the two segments. Even with the Internet bubble bursting within the last year, there are still many different emerging high-tech companies proliferating. This is evidenced by the Business Journal of Portland which in their annual list of fastest growing companies for this year, 18 of the top 25 were technology companies.

There are also non-technology companies that are emerging in the Portland area and Human Capital Maximizers will be able to serve them as well.

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4.2 Target Market Segment Strategy

Human Capital Maximizers’ two markets will be primarily targeted through networking activities. Some networking will be conducted through the Oregon Entrepreneur Association, an association that supports entrepreneurial ventures in the local area. This organization has monthly meetings that are in round-table format, allowing members to socialize.

Human Capital Maximizers will also be networking from personal/professional contacts that Major has developed professionally in the last five years in the HR/start-up industry. HCM will also be relying on word of mouth to grow its customer base.

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Business – Marketing Program & Courses #business #start #up

#business marketing

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Program Details

Business – Marketing

Credential: Ontario College Diploma College Code: CONS School: Business and Hospitality Program Code: 1242 Accelerated Delivery: Yes Campus: DO Academic Year: 2016 / 2017

About the Program

Business – Marketing is a two-year diploma program designed for people seeking a high level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives graduates hands-on skills to gain employment in the marketing industry.

The program offers courses in advertising, graphic design, internet, research, sales, events and retail while developing teamwork, communication and general business skills. In addition, students participate in the design and presentation of marketing, advertising and event plans.

Program Information

Length: Two-year Ontario College Diploma program
Delivery Sequence:
Doon (Kitchener) – September/2016 (Open) – Fall | Winter | Fall | Winter
Doon (Kitchener) – January/2017 (Open) – Winter | Spring/Summer | Fall | Winter
Location: Doon (Kitchener)
Start: September and January
First-Year Capacity: 80 September, 15 January

Admission Requirements

  • Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status (See Mature Student definition for details.)
  • Grade 12 compulsory English, C or U, or equivalent, OR Conestoga College Preparatory Communications (COMM1270)
  • Grade 11 Mathematics, C, M (U/C), or U, or equivalent, OR Conestoga College Preparatory Mathematics (MATH1375)
  • For more information on preparatory programs, visit Academic Upgrading

Admission Procedures

  • An academic strength is calculated by averaging the submitted marks of required subjects. If more than one mark is received for a required subject, the highest mark will be used in the calculation.
  • Ten (10) additional marks are added to each Advanced level, OAC, U, U/C, and post-secondary course used in the calculation of academic strength.
  • A sound mathematical and English background is important for success in this program and is considered during the admission selection process. Minimum cutoffs apply.

Program Requirements

  • Many students in the two-year program will choose to proceed into the three-year program at the end of two years to take advantage of the third-year advanced specialization courses. This involves a straight transfer with no additional courses required. Students taking this path after their second year are not eligible for the three-year co-op option.
  • Students in their first year who begin the program in the fall and who meet specific performance criteria may be eligible to transfer to the co-op option for the summer semester. Students beginning in the winter semester are not eligible to transfer to the co-op option.
  • Students beginning the program in January must be prepared to attend Semester 2 in the summer session which runs for 15 weeks from mid-May to mid-August.

Tuition Fees

Tuition fee details for the 2016-2017 year are listed below. Books and supplies are additional.

Estimated fees based upon the previous academic year (2015 / 2016) for Business – Marketing – Program # 1242

Doon – Fall 2016 Level 1 & 2 (Program Start: 2016-09-06)

Financial Assistance

The Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website.

Graduate Opportunities

This two-year program prepares students for work in a variety of jobs in a wide range of employment settings including retailers, advertising agencies, product or service industries, non-profit organizations, small businesses, and self-employment.

96% of 2013-2014 graduates found employment within 6 months of graduation. Their average starting salary was $35,882.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: http://www.workingincanada.gc.ca

Pathways Credit Transfer

Conestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions. View the transfer agreement opportunities for this program.

Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.

Prior Learning Assessment and Recognition (PLAR)

Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student s Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.

Learn more about PLAR.

Program Courses

Course Title and Description





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Is a Home Business Right for You? Horizon Job Marketing #business #plan #outline

#home business

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Is a Home Business Right for You?

Every morning as people wake up and make the commute to work, many dream of the day when they will finally work for themselves. Every time the boss lets someone know that they must give up their weekend plans for the good of the company, people contemplate the benefits of being the owner of their own business.

Are you one of these people?

If you are, it is important to ask yourself some very important questions before you make the uncertain leap into self-employment.Many dream of the benefits of home business ownership, but few take into account the sacrifices that must be made to bring the dream to fruition. Please don t make this mistake yourself.

You must approach home business ownership with your eyes wide open. Ask yourself the important questions, and more importantly, answer your own questions openly and honestly.

AN IMPORTANT CONSIDERATION

Are you the type of person who relishes every chance to gather around the water cooler for social interaction? If so, then home business ownership may not be the right decision for you.Instead, if you feel that you can be quite content sitting alone at your desk; speaking only to clients and really minding your own home business, then you might have what it takes to succeed as a home business entrepreneur at IDLife .

If you feel at ease with your own company and don t need a dozen coworkers milling around your desk, then you, too, could savor the freedoms that will allow you and your family, to live the lifestyle you know you want and deserve.

THE KEY TO HOME BUSINESS SUCCESS

Self-motivation is the key to success when you start a home-based business. You need to possess the ability to push yourself ahead. Your drive and determination will be reinforced with every new sale. The level of success that you will achieve greatly depends on the time and effort you are willing to plow into your new home business.

Your organization, planning and marketing skills, will all be put into practice when you embark on your liberating journey from employee, to being your own boss. In fact, you will be the wearer of many hats and gain a wealth of business experience along the way, when you finally make that commitment to work at home.

Finding the appropriate products or services to market should not be over-looked as well. You need to find what you are passionate about or the fun of working for yourself will turn into another job that you hate. Consider IDLife products as a potential outlet for your business or other recurring income opportunities.

YOUR SUCCESS RESTS ENTIRELY UPON YOUR OWN SHOULDERS

You will now be the boss. Are you truly able to work independently? Do you have the drive; the tenacity, to persevere with your home based business? Will you be able to invest the necessary time to nurture it, to watch it grow and see it through, from germination to full, glorious bloom? When you re the boss, you are responsible for the success of your home business, from A to Z, from disappointments to victory.

When you work at home, it will empower you to achieve many things you were unable to do when you were stuck working for that tyrant boss. Remember him? He s the guy that wouldn t let you take time off when your baby was sick the same guy that called you in to work on Thanksgiving Day.

A home business means that you can take good care of your family and make money from home, simultaneously. You will have the best of both worlds! Just think no more dirty laundry piling up you can do it while you work. No more scurrying around at the last minute searching for a babysitter either. And no more worrying about getting fired; you ll be the boss!

Stay positive and focused on your home based business, even if, when sales aren t up to par, you get occasional negative remarks or derogatory comments from people with stuffy, dead-end jobs. Ignore their cutting words and bear in mind that success is the best revenge! Keep your admirable, positive attitude at the forefront and show them what you re made of!

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Austin – Williams, Long Island Advertising Agency, New York, digital marketing agency austin.#Digital #marketing

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Welcome to the Austin Williams Marketing Agency.

Ideas that inspire action are what Austin Williams is all about. Our success is measured by the results we produce for clients in today’s most competitive fields: healthcare, higher education, financial services and professional services. It’s no wonder we were recognized as one of the 100 fastest-growing agencies in the nation. The thing about numbers is they speak the truth. And truth is a powerful way to build a brand.

The Work

Digital marketing agency austin

Digital marketing agency austin

Digital marketing agency austin

Digital marketing agency austin

Digital marketing agency austin

The Services

Branding

More than logos, we create compelling, differentiating brand stories that deliver immediate impact, foster lasting relationships and yield long-term results.

Digital Marketing Strategy

Nothing cookie-cutter here. We customize every digital campaign, drive efficiencies by market, media and tactic—and manage it all in real time—for maximum ROI.

Media Planning Buying

We know how to make the most of your media dollars with plans that deliver maximum value and are as creative as the creative itself.

Marketing Research Performance Analytics

We’re fanatics about analytics. They’re how we create ideas that inspire your targets to take the actions you seek—and make the most of your campaign ROI.

Public Relations

They say PR is the art of getting someone else to tell your story to other people. We’re artists.

Website Design Development

We don’t just build responsive sites, we build sites that respond to users’ needs and desires for a spectacular experience that creates a strong connection—and inspires action.

The Agency

ACCOUNTABLE

We hold ourselves fully responsible for our clients’ success. We set goals up front, identify KPIs—and deliver on them. No wonder we have partnerships with clients that have thrived for more than 12 years.

When your ideas are based on strategic insight, you can take risks that move people and business. We’re not afraid to disrupt convention: In fact, that’s how we create new market opportunities and double ROI in existing ones.

EXPERIENCED

A full-service agency with 45 advertising and marketing pros—many of who hail from Madison Avenue—we’ve got the talent and resources in-house to get things done (and drive results) expertly and efficiently.

Austin Williams

125 Kennedy Drive, Suite 100

Hauppauge, New York 11788

Manhattan, New York

Southampton, New York

© 2017 Austin & Williams. All Rights Reserved.

Digital marketing agency austin

Digital marketing agency austin

Main Menu

Specializations

Services

Latest Tweets

  • Web designers can save time and money – and get better results – using this simple approach. https://t.co/woDtFDcaY5#AWblog 2 hours ago
  • Building or redesigning your website? The benefits of #ADA compliance are many! #AWbloghttps://t.co/GODoMkerHv 7 days ago
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Social Media Strategy and Content Marketing Strategy, website content marketing.#Website #content #marketing

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Create More Customers and Keep the Ones You’ve Already Earned

We are strategic advisors that work with world-class organizations to make digital marketing and customer experiences remarkable.

Convince & Convert Media

Reach Hyper-Targeted Digital Marketers, Execs, and Business Owners.

We bring buyers and sellers of digital marketing and customer experiences software and resources together through our network of high-quality blogs, podcasts, emails, ebooks, webinars, and live training.

Convince & Convert is led by Jay Baer

20+ years advising the world’s most iconic brands, a New York Times best-selling author of 5 books, keynote speaker, and the most retweeted person in the world among digital marketers. Convince & Convert was recognized by Inc. Magazine as one of the fastest-growing private companies in the USA.

Our Clients Include:

Website content marketing

Website content marketing

Website content marketing

Website content marketing

Website content marketing

Website content marketing

Website content marketing

The Convince and Convert Blog

Named the #1 Content Marketing Blog

in the world by Content Marketing Institute

6 Ways to Track (and Beat) Your Competitors on Social

Outshining your competitors on social is an audience-first strategy. Track and beat your competitors on social media using these six strategies.

How to Develop a Better Content Creation Process

Attract better contributors and streamline your content creation process, no matter the size of your team, using these eight actionable tips.

How to Build a Data-Driven Content Team

Five percent of your content is driving 90 percent of your engagement. Make the most of that five percent with a data-driven content strategy.

3 Types of Social Media Quotes and Why They All Suck

Want the laziest possible way to build an audience in social media? Rely on quotes and quote graphics, says Jay Baer.

No, Your Brand Isn t Too Big for Thought Leadership

Thought leadership, with help from strategic content marketing, can help businesses of any size solidify brand trust, longevity, and awareness.

Convince and Convert Podcasts

Six Content Marketing Pros Share What s Wrong With Content Marketing Today

Jess Ostroff, Managing Editor at Convince & Convert, takes listeners on the road to überflip’s Content Experience to hear from content pros such as Ann Handley, Andy Crestodina, and Jay Baer on what’s broken with content marketing today and how to fix it.

How to Find and Activate Influencers with Cision Comms Cloud (TM)

Cision Comms Cloud (TM) offers marketers a suite of robust, exciting tools for influencer outreach, but it doesn’t stop there. Tune into this episode of Marketing Marvels to learn more.

The US Bank Paid Social Program Is Remarkable

Jason Schober, Social Media Campaign Manager for U.S. Bank, joins the Social Pros Podcast to share how a multi-state bank stays engaged with the local community through paid social and research.

Why Terminus Measures Content Success Through Collaboration

Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to discuss how a focus on engagement paired with collaboration between sales and marketing can drive business forward.

Are You Doing Too Much Social Media?

Eric Hultgren, Director of Social Media and Content Marketing for MLive Media Group, joins the Social Pros Podcast to discuss why casting a narrow but deep net in social can bring in more leads than launching across all platforms, all the time.

Books and eBooks by Convince and Convert

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Hug Your Haters

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Manipurated

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Youtility for Real Estate

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Youtility for Accountants

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Accounting, PhD Program, Berkeley-Haas #university #of #california, #uc, #berkeley, #haas #school #of #business, #business

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Academics

PhD Program

Accounting

As an academic field, accounting has experienced a substantial infusion of new concepts and quantitative methodologies. These developments have aligned accounting with economics and finance more closely than ever before. Our program is geared towards providing an interdisciplinary approach to capital markets research in accounting.

Program Overview

A deep understanding of accounting research requires substantial background in mathematics, probability, statistics, economics, and finance. This background is acquired through formal coursework during the first and second years. Students gain additional exposure to research through workshops as well as through research assignments and joint projects with faculty. In addition, the accounting group links students with the real world through the Center for Financial Reporting and Management. It is common for doctoral students to also serve as teaching assistants and, occasionally, instructors for undergraduate accounting classes.





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Web SMS – Send and receive multiple SMS via Internet from PC: 10 #send

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SMS Messenger: send and receive single or multiple SMS from any PC or Mac

  • Reach clients and prospects: send texts individually or to thousands of people
  • Easy to set up/use: you’re up and ready to text in a few seconds
  • Receive SMS from staff/clients and interact with them, texting from your PC
  • No fixed set up fees or monthly fee: send and receive starting at 1,9 cent/SMS
  • Fast, secure, reliable

Whether you’re an independent professional, small/medium business, public service or charity, SMS Messenger is the ideal web application for SMS via Internet for sending informative, advertising or promotional messages to clients and let them know about special offers in real time, and for gathering requests, info and comments via SMS with the option of direct email forwarding. Find out how businesses benefit from SMS marketing

Demo

Want to see how quick and easy it is to interact using SMS with Skebby?
Enter your mobile number below and we will send you a free SMS!

If you answer to the SMS with:
SKEBBY YOURNAME
wait a moment and your NAME will appair here:

Nota bene. the demo will work once per mobile number; your number will only be used to send you a demo message. Do not close or change pages.

CASE STUDY

Use the SMS Messenger application to send single or multiple texts with offers, discounts, info about events, deadline reminders etc. directly from your PC. Ina Assitalia sends reminders to its clients (insurance policy expiry dates) and updates its staff in real time on meeting times/dates. Discover all of our case studies

Features of SMS Messenger

  • Send and receive SMS to Italy and over 200 countries in the world
  • Minimum sending capaciy guaranteed in direct connection: 200 SMS/sec
  • Send single or multiple texts up to 100.000 messages with a single web request
  • Easy bulk sending with attaching a file that contains the recipient’s numbers
  • Import and export contacts in your address book from an Excel/CSV file or from your mobile, or enter them manually into the app
  • Organise your contacts into groups for faster bulk sending
  • Personalise sender name with a mobile number or alphanumeric string, e.g. Company name
  • Receive replies to SMS sent (to an email address, a Google Drive Spreadsheet and a server)
  • Personalise message body with dynamic fields e.g. “Hello [name], your policy expires on. “
  • Send SMS of up to 1530 characters long, joined together in a single message (Classic) or 1549 characters (Basic)
  • Enter text message with non Latin chars e.g. Chinese.
  • Memorise the messages you send so you can use them again quickly in the future
  • Schedule messages to be sent on a future date or on regular fixed dates
  • Send SMS replies, including automatic replies, from the web control panel or your email account
  • Get delivery reports and detailed message errors (Classic +)
  • Check remaining credit and/or credit alert via SMS/email
  • Dispatches status and single SMS sent report available
  • On a shared number with keyword
    • Choose one or more keywords of between 3-30 alphanumeric characters which you can activate on the shared GSM number +39 366 58 60 580
    • To receive SMS every message must contain your keyword as the first characters while in the remaining characters (=160 – number of characters in keyword) your clients can insert the text with their info or request
    • Activate the service for free and start receiving SMS right away from anywhere in the world
  • On a dedicated number
    • Choose a full-length GSM number such as 339 XXXXXXX which will be yours and yours alone.
    • To receive SMS, simply get people to send texts to your dedicated number. Long messages of more than 160 characters can also be received.
  • The texts you receive (message content and sender’s mobile number) will be forwarded to the email address, the Google Drive Spreadsheet and the server, so you can see them, republish them on any media or reply directly by email as an SMS
  • Options for automatic SMS forwarding to one or more among.
    • To an email inbox (by giving us the address)
    • Google Drive Spreadsheet (by indicating the sheet’s link/URL)
    • To a server (by giving us the URL)
    • To a mobile number of one or more contacts in your address book
  • Option to block texts received from certain mobile numbers (antispam)
  • No fixed set-up fee: flat rate to receive unlimited free text messages in the period
  • Configure and activate Receive SMS in just a few minutes
  • Receive and reply to texts received directly from your email account if you use a dedicated number as your sender ID, or from your mobile if you use your mobile number as sender ID
  • Receive and forward SMS received to one or more people simultaneously via text message to their mobiles

Sign up and Free Trial

Sign up for free selecting SMS Messenger: you’ll immediately get 10 SMS free for you to send and receive. No set-up fee or monthly fee. If you’re satisfied, you’ll pay for each SMS sent/received.

PAY PER SMS
FROM 0,019





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Business Marketing Association – a division of ANA #masters #in #marketing #chicago

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2017 B2 Awards

Members-Only Conferences and Events

Valuable Benefits

Read Newsstand

Valuable Benefits

Training Fast Track

Why Join ANA?

As a B-to-B marketer, you have unique informational and networking needs; ANA Business Marketing has developed a distinct set of products and services tailored to meet those needs:

  • Make better business decisions faster. Tap into the ANA content library, which contains over 1,600+ units of B-to-B content, curated by our editorial team to bring our members the latest insights, research, case studies, tools, and templates you need.
  • Elevate your effectiveness/efficiency. Download the marketing tools you need; get templates or forms that will help you accomplish your job. The Microsoft Excel spreadsheets and Microsoft PowerPoint slide decks are just a click away.
  • Stay current. ANA members have access to free B-to-B webinars, magazines, e-Newsletters, and podcasts. Or keep up with new marketing trends by taking one of the ANA B-to-B training courses.
  • Stay connected. Join one of 15 local chapters and exchange information and ideas about what’s happening in marketing. This connection is an invaluable tool for knowledge building, leadership opportunities, and networking alike.
  • Become involved locally. Chapter membership offers:
    • Integration and networking with marketers on a local level.
    • An opportunity to elevate your management, leadership, and public speaking skills by volunteering for the chapter board position.

Go Local — Find Your Chapter

There are 15 chapters throughout the U.S. Attending chapter events enables you to connect and exchange information and ideas about what’s happening in B-to-B marketing. Engaging locally will help you to:

  • Build a local network — it’s quick and easy to get connected
  • Establish important partnerships with local business resources
  • Offer you access to planning and execution insights by attending local chapter events
  • Upgrade your own leadership skills by becoming involved in chapter management

Training & Career Development

ANA Business Marketing now offers members complimentary webinars, remote learning programs for individuals or teams. Whether you’re taking a break at your desk or grabbing a conference room for a team lunch’n learn, these interactive programs bring the latest insights and trends to you.

Each month we host a dedicated B-to-B webinar series, running each Wednesday at 3pm ET – this is supplemented by weekly webinars on more general marketing topics at 1pm ET each Wednesday.

The “Webinar Wednesday” program has been one of the most popular training programs offered by the ANA: all a complimentary benefit of your membership.





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