Tag: Marketing

Business – Marketing Program & Courses #online #businesses

#business marketing

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Program Details

Business – Marketing

Credential: Ontario College Diploma College Code: CONS School: Business and Hospitality Program Code: 1242 Accelerated Delivery: Yes Campus: DO Academic Year: 2016 / 2017

About the Program

Business – Marketing is a two-year diploma program designed for people seeking a high level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives graduates hands-on skills to gain employment in the marketing industry.

The program offers courses in advertising, graphic design, internet, research, sales, events and retail while developing teamwork, communication and general business skills. In addition, students participate in the design and presentation of marketing, advertising and event plans.

Program Information

Length: Two-year Ontario College Diploma program
Delivery Sequence:
Doon (Kitchener) – September/2016 (Open) – Fall | Winter | Fall | Winter
Doon (Kitchener) – January/2017 (Open) – Winter | Spring/Summer | Fall | Winter
Location: Doon (Kitchener)
Start: September and January
First-Year Capacity: 80 September, 15 January

Admission Requirements

  • Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status (See Mature Student definition for details.)
  • Grade 12 compulsory English, C or U, or equivalent, OR Conestoga College Preparatory Communications (COMM1270)
  • Grade 11 Mathematics, C, M (U/C), or U, or equivalent, OR Conestoga College Preparatory Mathematics (MATH1375)
  • For more information on preparatory programs, visit Academic Upgrading

Admission Procedures

  • An academic strength is calculated by averaging the submitted marks of required subjects. If more than one mark is received for a required subject, the highest mark will be used in the calculation.
  • Ten (10) additional marks are added to each Advanced level, OAC, U, U/C, and post-secondary course used in the calculation of academic strength.
  • A sound mathematical and English background is important for success in this program and is considered during the admission selection process. Minimum cutoffs apply.

Program Requirements

  • Many students in the two-year program will choose to proceed into the three-year program at the end of two years to take advantage of the third-year advanced specialization courses. This involves a straight transfer with no additional courses required. Students taking this path after their second year are not eligible for the three-year co-op option.
  • Students in their first year who begin the program in the fall and who meet specific performance criteria may be eligible to transfer to the co-op option for the summer semester. Students beginning in the winter semester are not eligible to transfer to the co-op option.
  • Students beginning the program in January must be prepared to attend Semester 2 in the summer session which runs for 15 weeks from mid-May to mid-August.

Tuition Fees

Tuition fee details for the 2016-2017 year are listed below. Books and supplies are additional.

Estimated fees based upon the previous academic year (2015 / 2016) for Business – Marketing – Program # 1242

Doon – Fall 2016 Level 1 & 2 (Program Start: 2016-09-06)

Financial Assistance

The Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website.

Graduate Opportunities

This two-year program prepares students for work in a variety of jobs in a wide range of employment settings including retailers, advertising agencies, product or service industries, non-profit organizations, small businesses, and self-employment.

96% of 2013-2014 graduates found employment within 6 months of graduation. Their average starting salary was $35,882.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: http://www.workingincanada.gc.ca

Pathways Credit Transfer

Conestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions. View the transfer agreement opportunities for this program.

Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.

Prior Learning Assessment and Recognition (PLAR)

Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student s Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.

Learn more about PLAR.

Program Courses

Course Title and Description





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Marketing Manager – Career Rankings, Salary, Reviews and Advice #business #cards #cheap

#business careers

#

Marketing Manager Overview

Overview

“I wasn’t terribly interested in marketing in college,” says Kate Beihl, chief marketing officer at MetaCommunications in Iowa City.

But in 2003, when Beihl was hunting for a job in Chicago, where she lived at the time, she applied for a marketing position at what was then called Children’s Memorial Hospital (now called the Ann Robert H. Lurie Children’s Hospital of Chicago).

“I didn’t have very much of an idea of what it was. But it was this cool job where you were going to work on a website and on print materials. You were going to do a little design. You were going to do some writing and planning and events. And that diversity of tasks was intriguing to me.”

Beihl ended up landing the job as marketing coordinator at the hospital and found that, in fact, she loved marketing. “I loved the variety of work that we were doing,” she says. “I loved the inside marketing that we were doing: Having a single client and being able to really, deeply understand the way the work that we did, whether it was creating brochures or a new campaign or signage, all led back to the growth of the organization.”

The American Marketing Association defines its trade like this: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

In addition to the actual marketing work, marketing managers have the added responsibilities of hiring staff and team building; vision casting and strategic planning; and managing budgets and tracking their results.

Successful marketing brings in major revenue for companies and organizations, which is why the Bureau of Labor Statistic predicts steady job growth in this sector. In fact, the BLS expects this profession to grow at a rate of 9 percent from 2014 to 2024, resulting in 18,200 new jobs for marketing managers.

Quick Stats

$127,130 Median Salary

3.5% Unemployment Rate

Training

Most marketing managers have at least a bachelor’s degree in marketing, business, communications or another similar field. Marketing programs generally include courses in everything from business law and economics to finance and statistics. Courses in computer science are becoming increasingly important, as more and more marketing is directed through digital means. Work experience and internships are also important, if not required, parts of marketing programs.

Job Satisfaction

Average Americans work well into their 60s, so workers might as well have a job that’s enjoyable and a career that’s fulfilling. A job with a low stress level, good work-life balance and solid prospects to improve, get promoted and earn a higher salary would make many employees happy. Here’s how this job’s satisfaction is rated in terms of upward mobility, stress level and flexibility.

Upward Mobility. Above Average
Opportunities for advancements and salary

Stress Level. Above Average
Work environment and complexities of the job s responsibilities

Flexibility. Below Average
Alternative working schedule and work life balance

Similar Jobs





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Is a Home Business Right for You? Horizon Job Marketing #small #business #resources

#home business

#

Is a Home Business Right for You?

Every morning as people wake up and make the commute to work, many dream of the day when they will finally work for themselves. Every time the boss lets someone know that they must give up their weekend plans for the good of the company, people contemplate the benefits of being the owner of their own business.

Are you one of these people?

If you are, it is important to ask yourself some very important questions before you make the uncertain leap into self-employment.Many dream of the benefits of home business ownership, but few take into account the sacrifices that must be made to bring the dream to fruition. Please don t make this mistake yourself.

You must approach home business ownership with your eyes wide open. Ask yourself the important questions, and more importantly, answer your own questions openly and honestly.

AN IMPORTANT CONSIDERATION

Are you the type of person who relishes every chance to gather around the water cooler for social interaction? If so, then home business ownership may not be the right decision for you.Instead, if you feel that you can be quite content sitting alone at your desk; speaking only to clients and really minding your own home business, then you might have what it takes to succeed as a home business entrepreneur at IDLife .

If you feel at ease with your own company and don t need a dozen coworkers milling around your desk, then you, too, could savor the freedoms that will allow you and your family, to live the lifestyle you know you want and deserve.

THE KEY TO HOME BUSINESS SUCCESS

Self-motivation is the key to success when you start a home-based business. You need to possess the ability to push yourself ahead. Your drive and determination will be reinforced with every new sale. The level of success that you will achieve greatly depends on the time and effort you are willing to plow into your new home business.

Your organization, planning and marketing skills, will all be put into practice when you embark on your liberating journey from employee, to being your own boss. In fact, you will be the wearer of many hats and gain a wealth of business experience along the way, when you finally make that commitment to work at home.

Finding the appropriate products or services to market should not be over-looked as well. You need to find what you are passionate about or the fun of working for yourself will turn into another job that you hate. Consider IDLife products as a potential outlet for your business or other recurring income opportunities.

YOUR SUCCESS RESTS ENTIRELY UPON YOUR OWN SHOULDERS

You will now be the boss. Are you truly able to work independently? Do you have the drive; the tenacity, to persevere with your home based business? Will you be able to invest the necessary time to nurture it, to watch it grow and see it through, from germination to full, glorious bloom? When you re the boss, you are responsible for the success of your home business, from A to Z, from disappointments to victory.

When you work at home, it will empower you to achieve many things you were unable to do when you were stuck working for that tyrant boss. Remember him? He s the guy that wouldn t let you take time off when your baby was sick the same guy that called you in to work on Thanksgiving Day.

A home business means that you can take good care of your family and make money from home, simultaneously. You will have the best of both worlds! Just think no more dirty laundry piling up you can do it while you work. No more scurrying around at the last minute searching for a babysitter either. And no more worrying about getting fired; you ll be the boss!

Stay positive and focused on your home based business, even if, when sales aren t up to par, you get occasional negative remarks or derogatory comments from people with stuffy, dead-end jobs. Ignore their cutting words and bear in mind that success is the best revenge! Keep your admirable, positive attitude at the forefront and show them what you re made of!

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RCM Business – Right Concept Marketing #writing #business #plan

#rcm business

#

Courtesy: Indian Express, 18 Nov 2015 PM Modi said that the focus of his government was on providing system-based and policy-driven governance. Highlighting the achievements of his government in tackling the menace of corruption in bureaucracy, Narendra Modi said several steps have been taken to make the bureaucracy more efficient, performance-oriented and accountable. Asserting Continue Reading

Courtesy: The Hans India, 4 December 2015 The model law would be comprehensive and include collective investment schemes, chit funds, direct selling schemes and such other activities which are presently permissible but are defined and regulated in a dispersed manner New Delhi: To curb illegal money pooling schemes, a Parliamentary panel has pitched Continue Reading

Courtesy: DNA India, 27 Nov 2015 The Calcutta High Court on Friday said that it expects the West Bengal government to perform its sovereign duty in facilitating return of money to investors affected by several ponzi schemes as it had done in the case of sufferers in Saradha chitfund scam. Adjourning the hearing of Continue Reading

Courtesy: The New Indian Express, 22 August 2015 CHENNAI: The Securities and Exchange Bureau of India (SEBI) has taken a tough stand against any companies indulging in perpetrating Ponzi schemes, with Chairman U K Sinha saying that the regulator had brought down the hammer on 250 such companies over the last few years. “We Continue Reading

Courtesy: Zee News, 2 August 2015 New Delhi: A proposed bill to check fraudulent multi-level marketing (MLM) or ponzi schemes has been put on hold by the government. The Finance Ministry had started the process to amend Prize Chits and Money Circulation Schemes (Banning) Act, 1978 to check the menace of ponzi schemes which continue Continue Reading

Courtesy: Zee News, 11 August 2015 New Delhi: The government on Tuesday said CBI has registered 72 cases relating toponzi schemes in about 3 years, while the Enforcement Directorate has initiated action in 57 cases under the money laundering law. Central Bureau of Investigation (CBI) has also registered a total of 72 cases (71 regular Continue Reading

Courtesy: DNA India, 15 June 2015 Ponzi schemes are one of the biggest types of economic frauds targeting unsuspecting investors. As per figures available, Ponzi schemes have led to default of over Rs 80,000 crore, affecting over six crore people. Lack of awareness among investors is a big factor responsible for the widespread prevalence Continue Reading

Courtesy: MoneyLife, 14 Oct 2014 The Bangalore Police are investigating Adooye.com, which was selling a ‘package that promised money for watching online advertisements and enrolling new members, in a classic money circulation scheme. The MLM, which reportedly collected over Rs600 crore has quietly shut shop and left over two lakh registered customers in the lurch Continue Reading

New Delhi: Expecting the government s efforts to expand financial inclusion to help curb the ponzi menace in the country, Securities and Exchange Board of India (Sebi) Chairman U K Sinha has said that agents, lured by 20-30 per cent commissions, have been pushing illicit schemes among gullible investors in the absence of good savings products . Continue Reading





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Multi Level Marketing, MLM Website Designing, bhopal, indore #busy

#mlm business

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Multi Level Marketing (MLM)

MLM solution provided by us is suitable for marketing retail products, wholesale applications and financial services of all types. You can access easily your marketing chain with all services. We provide MLM solution any type of or size of multilevel marketing, custom network marketing, matrix marketing or direct sales business companies.

Best MLM Software Company With Complete MLM Software Solution For Your MLM

TBI Technologies provides web based direct sales, party plan, and MLM software which removes the barriers of traditional multilevel marketing management. With a commissions and bonus engine that is second to none, our state of the art platform is the backbone of multi million dollar MLM, direct sales, and party plan companies all over the world. From brand new startups to global giants, TBI has the products, services, and knowledge to ensure your network marketing business success.

MLM Website

  • Home Page (logo,slider,short description,achiever list,news)
  • Products (tabular detail with image,price,product name)
  • Login (separte panel for members)
  • Photo Gallery (achiever photos/event photos)
  • About Us (about company with one image)
  • Business Plan (business plan with animation)
  • Terms & Conditions (term & conditions for members)
  • Join now (online joining option for new members)
  • Customer support (panel for support shootout)
  • Contact us (company address with phone,mobile & email id)
  • User Profile
  • Settings (Change Password,Change Transactional Password)
  • Tree View
  • View Genealogy & Donwlines
  • Personal Distributors
  • Commission & Commission History, Statement
  • Customer Support panel (Post complains)
  • Send Message to Admin
  • MLM Binary Plan
  • MLM Tri Binary Plan
  • MLM Level Binary Plan
  • MLM Tri Matrix Plan
  • MLM Uni-Level Plann
  • MLM Level Plan
  • MLM Growth Plan
  • MLM Generation Plan
  • MLM Investment Income Plan
  • Admin panel, Customer panel. Employee panel
  • Epin Prepaid System Where Epin prepaid is can be used for Joining To MLN Plan
  • Email Intrgration to send email to every customer
  • SMS Intrgration to send sms to every customer
  • Commission distribution Ti Every Customers
  • Activity log (Left and right Leg)
  • Royalty Income. bonus income and other income
  • Payout closing
  • Monthly Income. weekly income report ,daily income report
  • Monthly expense. weekly expense report ,daily expense report
  • Payment Gateway system
  • Shopping cart
  • Inventory Management

MLM Softwares & Websites

TBI Technologies is capable to provide you the full featured MLM (Multi level marketing) consultancy, MLM Websites, MLM Software, MLM Down line Software, MLM Affiliate Software, MLM Genealogy Software, MLM Binary Software, MLM Matrix Software, MLM presentations, MLM films, MLM products, MLM seminar presentation, MLM business plan presentation, MLM advertisements, MLM promotions, Customized Enterprise Accounting MLM Software, Network Marketing MLM Software, MLM Commission Tracking Software, MLM Application Software, mlm board plan using Latest Automated Development Tools. We also design MLM websites for MLM Companies that are integrated with our MLM Software.

TBI Technologies is a ‘One Stop Multi Level Marketing Software and Web Solution’ provider company. While developing MLM web solutions for MLM companies our focus in not on MLM Solution or MLM Web application instead we focus on client’s Multi Level Marketing model, MLM industry vertical, requirements that MLM Solution or MLM Application must address and such. TBI Technologies provide comprehensive MLM Software Solutions for the MLM industry that are oriented towards providing clients with competitive advantage and help them run their MLM company more effectively, efficiently, and responsively.





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Management consultancy – B2B marketing consultancy – marketing strategies – marketing management – marketing concepts – Business-to-Business – industral goods marketing – mediadefine GmbH #insurance #for #business

#business to business

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We organize your B2B marketing campaigns in a way that will reach and move deciders.

Business-to-Business (B2B / BtB) � marketing consulting and marketing management

Marketing strategy consulting for the B2B business � industrial goods marketing

B2B marketing requires peculiar marketing strategies and marketing concepts
The rules in the B2B marketing or industrial goods marketing are different than for consumer goods marketing (B2C marketing). Our marketing consulting develops marketing strategies and marketing concepts for B2B marketing together with our customers. In B2B markets, the transactions between two companies are organized differently than the ones between consumers and a company. The structure and the behavior of the persons involved in the purchase in the industrial area differ from the consumer area basically. We systematize the buying processes with your B2B business partners and make their procurement structure and behavior more transparent. After structuring the buying processes, we orient the marketing specifically on the particular business type (product related business, investment business, systems business or suppliers business) .

Our services in the economic Business-to-Business marketing consulting and B2B management especially include:

  • Developing B2B marketing strategies and B2B marketing concepts individually for the company
  • Monitoring and optimizing the marketing management and the marketing organization
  • Developing brands and marketing strategies
  • Analyzing the consumer preferences, consumer behavior (Buying Center), willingness to pay, market segments, competitor behavior and substitutes in B2B markets
  • Implementing B2B internet marketing strategies
  • Conception of the marketing mix for the B2B marketing

    • Product
    • Price
    • Communications
    • Sales
  • Decision on the customer orientation and the market orientation in the B2B business
  • Focusing on creating competitive advantages and customer advantages for our customers
  • Optimizing and controlling the B2B marketing performance indicators:

    • Customer satisfaction
    • Customer focus
    • Customer loyalty
    • Customer value (Customer Lifetime Value)
  • Marketing Controlling of the economic marketing results

Information & Advisory





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RCM Business – Right Concept Marketing #memphis #business #journal

#rcm business

#

Courtesy: Indian Express, 18 Nov 2015 PM Modi said that the focus of his government was on providing system-based and policy-driven governance. Highlighting the achievements of his government in tackling the menace of corruption in bureaucracy, Narendra Modi said several steps have been taken to make the bureaucracy more efficient, performance-oriented and accountable. Asserting Continue Reading

Courtesy: The Hans India, 4 December 2015 The model law would be comprehensive and include collective investment schemes, chit funds, direct selling schemes and such other activities which are presently permissible but are defined and regulated in a dispersed manner New Delhi: To curb illegal money pooling schemes, a Parliamentary panel has pitched Continue Reading

Courtesy: DNA India, 27 Nov 2015 The Calcutta High Court on Friday said that it expects the West Bengal government to perform its sovereign duty in facilitating return of money to investors affected by several ponzi schemes as it had done in the case of sufferers in Saradha chitfund scam. Adjourning the hearing of Continue Reading

Courtesy: The New Indian Express, 22 August 2015 CHENNAI: The Securities and Exchange Bureau of India (SEBI) has taken a tough stand against any companies indulging in perpetrating Ponzi schemes, with Chairman U K Sinha saying that the regulator had brought down the hammer on 250 such companies over the last few years. “We Continue Reading

Courtesy: Zee News, 2 August 2015 New Delhi: A proposed bill to check fraudulent multi-level marketing (MLM) or ponzi schemes has been put on hold by the government. The Finance Ministry had started the process to amend Prize Chits and Money Circulation Schemes (Banning) Act, 1978 to check the menace of ponzi schemes which continue Continue Reading

Courtesy: Zee News, 11 August 2015 New Delhi: The government on Tuesday said CBI has registered 72 cases relating toponzi schemes in about 3 years, while the Enforcement Directorate has initiated action in 57 cases under the money laundering law. Central Bureau of Investigation (CBI) has also registered a total of 72 cases (71 regular Continue Reading

Courtesy: DNA India, 15 June 2015 Ponzi schemes are one of the biggest types of economic frauds targeting unsuspecting investors. As per figures available, Ponzi schemes have led to default of over Rs 80,000 crore, affecting over six crore people. Lack of awareness among investors is a big factor responsible for the widespread prevalence Continue Reading

Courtesy: MoneyLife, 14 Oct 2014 The Bangalore Police are investigating Adooye.com, which was selling a ‘package that promised money for watching online advertisements and enrolling new members, in a classic money circulation scheme. The MLM, which reportedly collected over Rs600 crore has quietly shut shop and left over two lakh registered customers in the lurch Continue Reading

New Delhi: Expecting the government s efforts to expand financial inclusion to help curb the ponzi menace in the country, Securities and Exchange Board of India (Sebi) Chairman U K Sinha has said that agents, lured by 20-30 per cent commissions, have been pushing illicit schemes among gullible investors in the absence of good savings products . Continue Reading





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Top 10 Free Online Classes for Small Business Marketing #home #business #ideas

#online business classes

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Top 10 Free Online Classes for Small Business Marketing

This article is part of our “Business Startup Guide ” – a curated list of our articles that will get you up and running in no time!

A lot of small business owners know their fields and industries like the back of their hand—it s why they are so good at what they do. But when it comes to marketing your business, there might be a few (or more than a few) gaps in your formal education or training. That s okay, because a simple solution is literally at your fingertips.

Currently, the online world is full of information, and almost any topic you wish to learn about you can find the tools instantly. Marketing is no exception. To make it easy to get started, we ve rounded up ten free online marketing classes from the best institutions and sites around. You could even get started today!

The Basics

For those who want to begin at square one with marketing principles:

1. The Massachusetts Institute of Technology Open Courseware program is high-quality information from a renowned and trusted institution. Their Entrepreneurial Marketing: Major Themes course is exactly what it sounds like: the major themes in marketing that entrepreneurs need to know.

2. For a quick overview, the Small Business Administration offers a Marketing 101 primer specifically geared toward small business owners. This is the absolute basics if you re strapped for time.

The SBA is a wealth of information about business for those who live in the United States, and is also a huge provider of funding for small businesses located in the U.S. If you d like to learn more, I recommend checking out our Complete Guide To SBA Loans.

3. Over on Coursera, a great site that I personally use to learn new things or brush up on old ones, they have classes from some of the world s top universities. Case in point, The Wharton School from the University of Pennyslyvania has put up a virtual first year of their MBA program. One of those classes is the foundational Introduction to Marketing course. This is available until December 28th of this year currently, but if that doesn t for work you, Coursera gives you the option to sign up for email alerts when the next session is about to begin.

4. One of the leading ideas in marketing these days is the concept of inbound marketing, or creating content that actually draws an audience (and thereby potential customers) to your site and builds brand recognition. Hubspot, an internet marketing company, has an eleven class course designed to make someone well-versed and ready to hit the ground running with inbound marketing, and it s open to the public.

Internet Marketing

For those who have the basics down and want to dig a little deeper into the ever-evolving world of online marketing:

6. Copyblogger is a fantastic site that we read a lot here at Bplans, as they often have interesting marketing commentary and ideas. They also have a well-regarded, 20 part guide to internet marketing, aptly called Internet Marketing for Smart People.

7. Last but never least, Google itself has a digital marketing course that is every bit as detailed as you would anticipate. Designed for professors or students to use, it s split up into nine parts with choices for introductory, intermediate or advanced levels so you can go at your own pace.

Specialty Areas

These courses can help you investigate a more niche area of marketing, whether you ve covered the basics and are looking to explore further topics, or you have a specific question you need answered.

8. India s National Programme on Technology Enhanced Learning, or NPTEL, is a remarkable resource, especially if you are in India or need information related to marketing in India. NPTEL is a collaborative initiative between Indian Institutes of Technology, Indian Institute of Science, and Carnegie Mellon University. For the course Strategic Marketing: Contemporary Issues, there is extensive information with hours of video lectures available via Youtube and the NPTEL site.

9 and 10. Udemy, a site which features both free and paid courses, offers two very interesting and highly rated courses that drill down into specifics (both are free!). One is Google Analytics Training: Using GA for actionable insights, that is all about how to take data from Google Analytics and turn it into marketing strategy.

The other, which many small business owners will surely appreciate, is Zero Cost Marketing Strategies: Official Primer Course. As you can imagine, this eight lesson course focuses completely on the marketing activities you can do for your business that will cost you nothing. Valuable information if you are bootstrapping or on a shoestring budget.

Have you ever taken a great online marketing class? Tell us about it in the comments!

How LivePlan makes your business more successful

If you re writing a business plan you’re in luck. Online business planning software makes it easier than ever before to put together a business plan for your business.

As you ll see in a moment LivePlan is more than just business plan software though. It s a knowledgable guide combined with a professional designer coupled with a financial wizard. It ll help you get over the three most common business hurdles with ease.

Let s take a look at those common hurdles and see how producing a top notch business plan sets your business up for success.





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Defining Business Marketing #loans #for #small #businesses

#business marketing

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Defining Business Marketing

Learning Objective

Define business marketing

Key Points

    • Business marketing is often directed to individuals within an organization, who act on behalf of the needs of the organization.
    • Business-to-business marketing involves any products or services a company purchases to resell, use as components in their own products or services, or to support their daily operations.
    • Any given business-to-business transaction can involve years of complex marketing efforts, including online and offline promotions .

Terms

A widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. Also known by the acronym “CRM. “

An exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, study activities of rivals and examine recent market trends and opportunities.

A factual write-up of something, specifically devoid of the appearance of marketing.

Full Text

What is Business Marketing?

Business marketing is the practice of individuals or organizations (i.e. commercial businesses, governments, and institutions) promoting and selling products and/or services to other organizations. These organizations resell or use these products and services to support their operations. Companies that act as suppliers or manufacturers may also integrate other business products into their own product offering to improve performance and functionality. Unlike a consumer. who makes a purchase based on his or her individual needs and desires, businesses appoint individuals who act on behalf of the organization.

B2B Promotional Mix

Like business-to-consumer (B2C) marketing, business-to-business (B2B) marketing, or business marketing, relies on product, price. placement. and promotion to competitively position the product offerings, promote the brand. and efficiently use company resources. Similar to consumer marketers, business marketers must create an integrated marketing communications strategy to ensure products and promotional methods complement and support each other.

B2B marketing spans all types of businesses and industries. Because B2B sales tend to be much larger than consumer purchases, business marketers use different channels to reach their target audiences. Industry white papers. trade shows. corporate websites, and webcasts are often used as promotional tactics to build brand awareness and generate leads. A significant portion of B2B brands also employ social media. including podcasts, social networking, and blogging sites, to drive web traffic to their online channels and draw prospective customers to their brand.

Trade Show Marketing

A trade show is a common promotional element in business marketing.

Measuring B2B Marketing Success

Customer relationship management (CRM) systems are often used to assess marketing performance in B2B organizations. B2B sales cycles can last more than several months and involve numerous stages before the sale is completed. Therefore, CRM systems help business marketers integrate metrics from different activities to accurately assess how marketing directly contributed to the transaction. For example, labels may be assigned to certain promotional elements (e.g. website, trade show) in the system to indicate where and how prospects converted to customers.

Assign Concept Reading

Assign just this concept or entire chapters to your class for free.





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Is a Home Business Right for You? Horizon Job Marketing #atm #machine #business

#home business

#

Is a Home Business Right for You?

Every morning as people wake up and make the commute to work, many dream of the day when they will finally work for themselves. Every time the boss lets someone know that they must give up their weekend plans for the good of the company, people contemplate the benefits of being the owner of their own business.

Are you one of these people?

If you are, it is important to ask yourself some very important questions before you make the uncertain leap into self-employment.Many dream of the benefits of home business ownership, but few take into account the sacrifices that must be made to bring the dream to fruition. Please don t make this mistake yourself.

You must approach home business ownership with your eyes wide open. Ask yourself the important questions, and more importantly, answer your own questions openly and honestly.

AN IMPORTANT CONSIDERATION

Are you the type of person who relishes every chance to gather around the water cooler for social interaction? If so, then home business ownership may not be the right decision for you.Instead, if you feel that you can be quite content sitting alone at your desk; speaking only to clients and really minding your own home business, then you might have what it takes to succeed as a home business entrepreneur at IDLife .

If you feel at ease with your own company and don t need a dozen coworkers milling around your desk, then you, too, could savor the freedoms that will allow you and your family, to live the lifestyle you know you want and deserve.

THE KEY TO HOME BUSINESS SUCCESS

Self-motivation is the key to success when you start a home-based business. You need to possess the ability to push yourself ahead. Your drive and determination will be reinforced with every new sale. The level of success that you will achieve greatly depends on the time and effort you are willing to plow into your new home business.

Your organization, planning and marketing skills, will all be put into practice when you embark on your liberating journey from employee, to being your own boss. In fact, you will be the wearer of many hats and gain a wealth of business experience along the way, when you finally make that commitment to work at home.

Finding the appropriate products or services to market should not be over-looked as well. You need to find what you are passionate about or the fun of working for yourself will turn into another job that you hate. Consider IDLife products as a potential outlet for your business or other recurring income opportunities.

YOUR SUCCESS RESTS ENTIRELY UPON YOUR OWN SHOULDERS

You will now be the boss. Are you truly able to work independently? Do you have the drive; the tenacity, to persevere with your home based business? Will you be able to invest the necessary time to nurture it, to watch it grow and see it through, from germination to full, glorious bloom? When you re the boss, you are responsible for the success of your home business, from A to Z, from disappointments to victory.

When you work at home, it will empower you to achieve many things you were unable to do when you were stuck working for that tyrant boss. Remember him? He s the guy that wouldn t let you take time off when your baby was sick the same guy that called you in to work on Thanksgiving Day.

A home business means that you can take good care of your family and make money from home, simultaneously. You will have the best of both worlds! Just think no more dirty laundry piling up you can do it while you work. No more scurrying around at the last minute searching for a babysitter either. And no more worrying about getting fired; you ll be the boss!

Stay positive and focused on your home based business, even if, when sales aren t up to par, you get occasional negative remarks or derogatory comments from people with stuffy, dead-end jobs. Ignore their cutting words and bear in mind that success is the best revenge! Keep your admirable, positive attitude at the forefront and show them what you re made of!

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