Tag: Marketing

Guerrilla Marketing – Official Site, business marketing.#Business #marketing


business marketing

Grow Your Business

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Low Cost, Easy to Deploy Strategies

First, grab your copy of the classic 200 Marketing Weapons

to Maximize Your Marketing Success Today

Business marketing

“Guerrilla marketing embraces 360 degrees of communication, reaching target audiences in as many ways as are affordable and possible. Your task as a guerrilla is to be aware of all the marketing weapons available to you, to experiment with many of them, and then to identify the combination of weapons that provides the highest profit to you.”

By Jay Conrad Levinson

The Official Guerrilla Marketing – bringing Guerrilla Marketing methods to the world.

– founded by Jay Conrad Levinson in 1984

​How can Guerrilla Marketing help you get maximum results for minimum cost?

It focuses you on low cost, high profit creative marketing. Its basic requirements are time, energy, and imagination and not money. Sales are not the primary metric to measure business success, instead profit is the measurement. Guerrillas place emphasis on retaining existing customers instead of solely focusing on acquiring new ones.

The concept of Guerrilla business began as the book Guerrilla Marketing . This first book was published in 1984 and it was created to help small business succeed against large and established competitors with large advertising budgets. Guerrilla Marketing started a movement that lead to over 50 books, published into 62 languages and selling over 21 million copies around the globe.

​Your job as a Guerrilla: make every single moment of the experience satisfying, simple and worthwhile for the customer. When you do that, you’re truly a practitioner of Guerrilla Marketing

Today, we are even more passionate than in 1984, about the success of businesses and most importantly the people who run them. Utilizing time, energy, imagination and not money remains core to the Guerrilla mindset and we provide the tools to help you develop and expand that mindset so you can exceed.


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What is Content Marketing, business marketing.#Business #marketing


What Is Content Marketing?

Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.

Enter content marketing.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

Content marketing is used by leading brands

Our annual research shows the vast majority of marketers are using content marketing. In fact, it is used by many prominent organizations in the world, including P G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and one-person shops around the globe. Why? Because it works.

Here is just one example of content marketing in action:

Content marketing is good for your bottom line and your customers

Specifically, there are three key reasons and benefits for enterprises that use content marketing:

  • Increased sales
  • Cost savings
  • Better customers who have more loyalty

Content is the present – and future – of marketing

Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.

Marketing is impossible without great content

Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

  • Social media marketing: Content marketing strategy comes before your social media strategy.
  • SEO: Search engines reward businesses that publish quality, consistent content.
  • PR: Successful PR strategies address issues readers care about, not their business.
  • PPC: For PPC to work, you need great content behind it.
  • Inbound marketing: Content is key to driving inbound traffic and leads.
  • Content strategy: Content strategy is part of most content marketing strategies.

Business marketing

What if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it? What if they anticipated it and shared it with their peers?

If you are intrigued and ready to learn more, we can help. Here are a few popular ways to dig in:

  • New to content marketing? Check out our getting started guide, where you’ll learn the definition of content marketing, as well as basic steps for putting a content marketing plan in place.
  • Need a content strategy? Read the CMI Content Marketing Framework, which outlines the essential building blocks for a successful content marketing program.
  • Looking for some content marketing examples? Download our Ultimate e-book: 75 Content Marketing Examples.
  • Are you in marketing leadership? Subscribe to our free magazine, Chief Content Officer, to stay on top of the latest industry trends.
  • Need advice specific to your organization? Contact our consulting group, led by strategist Robert Rose, to find out how they can help you meet your content marketing challenges.

If at any time you have questions about content marketing, don’t hesitate to reach out and ask us.

Join Over 200,000 of your Peers!

Get daily articles and news delivered to your email inbox and get CMI’s exclusive e-book Get Inspired: 75 (More) Content Marketing Examples FREE!


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Business News From Australia – World, business marketing.#Business #marketing


FANGed: Why Murdoch may sell Fox

Business marketing

When Rupert Murdoch unofficially hung the for sale sign on his empire’s prized assets this week, it was confirmation that the mogul had been “FANGed”.

Business marketing

Western Australian power banker joins EY

It has been a busy week for former Macquarie Capital senior banker and and now Reserve Bank of Australia board member Mark Barnaba.

Business marketing

Saputo launches its charm offensive

Lino Saputo, Jr the boss of Canada’s dairy giant Saputo Inc says he does not see any potential issues with the competition regulator.

Business marketing

Low expectations about Canberra circus

The boss of Harvey Norman says shoppers already have such low opinions of politicians that the citizenship crisis hasn’t knocked confidence levels.

Business marketing

How Appleby’s Australian plan failed

Why the law firm at the centre of the Paradise Papers leaks abandoned an attempt to set up a Sydney beachhead.

Judge blasts ‘unethical’, ‘dishonest’ ANZ, NAB

  • James Frost

A judge has blasted ANZ and NAB for gross departures from basic standards of commercial decency, for which the banks will pay $50 million ea.

Double Irish schemes ‘unrealistic’, ATO warns

  • Neil Chenoweth

The Tax Office has hit out at “ineffective and unrealistic” schemes being promoted to US companies identified in the Paradise Papers to set .

Banks to launch mining-style ad campaign

  • James Eyers

A new “banks belong to you” campaign will remind Australians that 80pc of bank profits are returned to them via dividends.

Reynolds loses battle over unpaid settlement

  • Vesna Poljak
  • Patrick Commins

The NSW Supreme Court recorded a judgment against David Reynolds and Attis Capital in a dispute brought by Faye Mary Parker, the mother of f.

How ACCC’s NBN changes could really shake up telcos

  • Opinion
  • Peter Moon

The ACCC’s NBN push should shake up a tightly controlled sector where wholesalers withhold crucial data from smaller service providers.

Featured in Business

banking and finance

Business marketing


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Marketing Plan Outline, business marketing.#Business #marketing


business marketing

Business marketing

Business marketingBusiness marketing

Business marketingBusiness marketing

I. Executive Summary

A high-level summary of the marketing plan.

II. The Challenge

Brief description of product to be marketed and associated goals, such as sales figures and strategic goals.

III. Situation Analysis

  • Number
  • Type
  • Value drivers
  • Decision process
  • Concentration of customer base for particular products
  • Subsidiaries, joint ventures, and distributors, etc.
  • Political and legal environment
  • Economic environment
  • Social and cultural environment
  • Technological environment

A SWOT analysis of the business environment can be performed by organizing the environmental factors as follows:

  • The firm’s internal attributes can be classed as strengths and weaknesses.
  • The external environment presents opportunities and threats.

IV. Market Segmentation

Present a description of the market segmentation as follows:

  • Description
  • Percent of sales
  • What they want
  • How they use product
  • Support requirements
  • How to reach them
  • Price sensitivity

V. Alternative Marketing Strategies

List and discuss the alternatives that were considered before arriving at the recommended strategy. Alternatives might include discontinuing a product, re-branding, positioning as a premium or value product, etc.

VI. Selected Marketing Strategy

Discuss why the strategy was selected, then the marketing mix decisions (4 P’s) of product, price, place (distribution), and promotion.

Product

The product decisions should consider the product’s advantages and how they will be leveraged. Product decisions should include:

Price

Discuss pricing strategy, expected volume, and decisions for the following pricing variables:

  • List price
  • Discounts
  • Bundling
  • Payment terms and financing options
  • Leasing options

Distribution (Place)

Decision variables include:

  • Distribution channels, such as direct, retail, distributors & intermediates

  • Motivating the channel – for example, distributor margins

  • Criteria for evaluating distributors

  • Locations
  • Logistics, including transportation, warehousing, and order fulfilment
  • Promotion

    • Advertising, including how much and which media.
    • Public relations
    • Promotional programs
    • Budget; determine break-even point for any additional spending
    • Projected results of the promotional programs

    VII. Short & Long-Term Projections

    The selected strategy’s immediate effects, expected long-term results, and any special actions required to achieve them. This section may include forecasts of revenues and expenses as well as the results of a break-even analysis.

    VIII. Conclusion

    Summarize all of the above.

    Calculations of market size, commissions, profit margins, break-even analyses, etc.

    Bangs, Jr., David H. The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Products, or Service

    Business marketing

    The articles on this website are copyrighted material and may not be reproduced,

    stored on a computer disk, republished on another website, or distributed in any


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    Business marketing #comcast #business #phone


    #business marketing

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    Utility menu

    Business – Marketing

    Admission Requirements

    To be eligible for admission, you must possess the following:
    • Ontario Secondary School Diploma (OSSD) or equivalent including these required courses:
    – Grade 12 English (ENG4C or ENG4U or equivalent)
    – Grade 12 Mathematics (MAP4C, MCT4C, MDM4U, MCB4U, MGA4U, MCV4U or MHF4U) or Grade 11 U or M Mathematics (MCR3U or MCF3M)
    – Two Grade 11 or Grade 12 C, M or U courses in addition to those listed above
    or
    • Mature student status
    or
    • College or university transfer status

    All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy .

    Selection: Admission selection is based on the academic criteria indicated. Meeting minimum eligibility requirements does not guarantee admission.

    Our Program

    Immerse yourself in the complex and innovative field of marketing with a practical education that will teach you how to create a match between the needs and desires of consumers and the products and services of your organization. Learn how to identify and leverage opportunities in the marketplace, use a range of technologies to create compelling promotional campaigns, and develop effective pricing, packaging and distribution strategies.

    The dynamic world of marketing comes to life through a diverse range of courses in everything from marketing communications to professional selling to Internet marketing to social media to small business planning. Gain important insights on today’s complex marketing landscape, and discover how marketing-savvy companies are using both digital and traditional media to drive sales and enhance customer loyalty.

    A mix of individual assignments and group projects combined with practical in-class activities will allow you ample opportunities to think creatively, solve problems and collaborate with others. Make valuable connections with business leaders, and gain key industry insights from experienced instructors who will arm you with a robust marketing tool kit and who will coach you to success.

    List of Courses

    Semester 1

    Business – Marketing is your ticket to an exciting career within an organization or as an entrepreneur where you can help lead promotions, drive productivity and engage target customers.

    Your expansive marketing training will open doors to a wide range of career opportunities, including as a marketing co-ordinator, marketing assistant, product consultant, team manager, digital media account manager, project lead, virtual logistics specialist, events co-ordinator, e-Business solutions specialist, social media analyst, promotions supervisor, merchandising supervisor, sales representative, assistant analyst and assistant retail manager.

    If you’re on the self-employment track, you’ll be able to use everything you know about creating marketing campaigns, satisfying customers and boosting sales to maximize the success of your own enterprise.

    Our Facilities

    Students develop skills with customer-relationship management (CRM), database, and presentation/Internet software tools and techniques to generate marketing and business plans for a new product, an international product launch, a new business and an integrated marketing communication program.

    Work Placement

    Practise your new skills in the real world with an 84-hour business placement in the fourth semester. Students find the placement, which can be paid or unpaid. The business placement advisor maintains a roster of placement opportunities and provides students with direction and assistance in the development of resumés and job search techniques.

    Your Future Study Options

    Graduates with an overall grade point average (GPA) of 75 per cent or more will be considered for admission to Humber’s Bachelor of Commerce degree programs. Graduates may then complete the degree with the equivalent of six semesters of full-time study plus a paid work term.

    Graduates must also possess ENG4U or Humber’s COMM 200/WRIT 100 or COMM 300/ WRIT 200 with a grade of 70 per cent or more, plus any Grade 12 U-level Mathematics or Humber’s BMAT 220/BMAT 120 Mathematics of Finance and BSTA 300/BSTA 200 Business Statistics with an average grade of 70 per cent or more. To apply, please complete and submit the online application form .

    This program is also an excellent base for further marketing education and training at recognized educational institutions around the world thanks to Humber’s extensive transfer system. Visit Transfer Options for detailed information.


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    Business – Marketing Program & Courses #letterpress #business #cards


    #business marketing

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    Program Details

    Business – Marketing

    Credential: Ontario College Diploma College Code: CONS School: Business and Hospitality Program Code: 1242 Accelerated Delivery: Yes Campus: DO Academic Year: 2016 / 2017

    About the Program

    Business – Marketing is a two-year diploma program designed for people seeking a high level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives graduates hands-on skills to gain employment in the marketing industry.

    The program offers courses in advertising, graphic design, internet, research, sales, events and retail while developing teamwork, communication and general business skills. In addition, students participate in the design and presentation of marketing, advertising and event plans.

    Program Information

    Length: Two-year Ontario College Diploma program
    Delivery Sequence:
    Doon (Kitchener) – September/2016 (Open) – Fall | Winter | Fall | Winter
    Doon (Kitchener) – January/2017 (Open) – Winter | Spring/Summer | Fall | Winter
    Location: Doon (Kitchener)
    Start: September and January
    First-Year Capacity: 80 September, 15 January

    Admission Requirements

    • Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status (See Mature Student definition for details.)
    • Grade 12 compulsory English, C or U, or equivalent, OR Conestoga College Preparatory Communications (COMM1270)
    • Grade 11 Mathematics, C, M (U/C), or U, or equivalent, OR Conestoga College Preparatory Mathematics (MATH1375)
    • For more information on preparatory programs, visit Academic Upgrading

    Admission Procedures

    • An academic strength is calculated by averaging the submitted marks of required subjects. If more than one mark is received for a required subject, the highest mark will be used in the calculation.
    • Ten (10) additional marks are added to each Advanced level, OAC, U, U/C, and post-secondary course used in the calculation of academic strength.
    • A sound mathematical and English background is important for success in this program and is considered during the admission selection process. Minimum cutoffs apply.

    Program Requirements

    • Many students in the two-year program will choose to proceed into the three-year program at the end of two years to take advantage of the third-year advanced specialization courses. This involves a straight transfer with no additional courses required. Students taking this path after their second year are not eligible for the three-year co-op option.
    • Students in their first year who begin the program in the fall and who meet specific performance criteria may be eligible to transfer to the co-op option for the summer semester. Students beginning in the winter semester are not eligible to transfer to the co-op option.
    • Students beginning the program in January must be prepared to attend Semester 2 in the summer session which runs for 15 weeks from mid-May to mid-August.

    Tuition Fees

    Tuition fee details for the 2016-2017 year are listed below. Books and supplies are additional.

    Estimated fees based upon the previous academic year (2015 / 2016) for Business – Marketing – Program # 1242

    Doon – Fall 2016 Level 1 & 2 (Program Start: 2016-09-06)

    Financial Assistance

    The Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website.

    Graduate Opportunities

    This two-year program prepares students for work in a variety of jobs in a wide range of employment settings including retailers, advertising agencies, product or service industries, non-profit organizations, small businesses, and self-employment.

    96% of 2013-2014 graduates found employment within 6 months of graduation. Their average starting salary was $35,882.

    For more details on related occupations, job market information and career opportunities, see the Government of Canada website: http://www.workingincanada.gc.ca

    Pathways Credit Transfer

    Conestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions. View the transfer agreement opportunities for this program.

    Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.

    Prior Learning Assessment and Recognition (PLAR)

    Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student s Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.

    Learn more about PLAR.

    Program Courses

    Course Title and Description


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    Marketing Manager – Career Rankings, Salary, Reviews and Advice #business #strategy


    #business careers

    #

    Marketing Manager Overview

    Overview

    “I wasn’t terribly interested in marketing in college,” says Kate Beihl, chief marketing officer at MetaCommunications in Iowa City.

    But in 2003, when Beihl was hunting for a job in Chicago, where she lived at the time, she applied for a marketing position at what was then called Children’s Memorial Hospital (now called the Ann Robert H. Lurie Children’s Hospital of Chicago).

    “I didn’t have very much of an idea of what it was. But it was this cool job where you were going to work on a website and on print materials. You were going to do a little design. You were going to do some writing and planning and events. And that diversity of tasks was intriguing to me.”

    Beihl ended up landing the job as marketing coordinator at the hospital and found that, in fact, she loved marketing. “I loved the variety of work that we were doing,” she says. “I loved the inside marketing that we were doing: Having a single client and being able to really, deeply understand the way the work that we did, whether it was creating brochures or a new campaign or signage, all led back to the growth of the organization.”

    The American Marketing Association defines its trade like this: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

    In addition to the actual marketing work, marketing managers have the added responsibilities of hiring staff and team building; vision casting and strategic planning; and managing budgets and tracking their results.

    Successful marketing brings in major revenue for companies and organizations, which is why the Bureau of Labor Statistic predicts steady job growth in this sector. In fact, the BLS expects this profession to grow at a rate of 9 percent from 2014 to 2024, resulting in 18,200 new jobs for marketing managers.

    Quick Stats

    $127,130 Median Salary

    3.5% Unemployment Rate

    Training

    Most marketing managers have at least a bachelor’s degree in marketing, business, communications or another similar field. Marketing programs generally include courses in everything from business law and economics to finance and statistics. Courses in computer science are becoming increasingly important, as more and more marketing is directed through digital means. Work experience and internships are also important, if not required, parts of marketing programs.

    Job Satisfaction

    Average Americans work well into their 60s, so workers might as well have a job that’s enjoyable and a career that’s fulfilling. A job with a low stress level, good work-life balance and solid prospects to improve, get promoted and earn a higher salary would make many employees happy. Here’s how this job’s satisfaction is rated in terms of upward mobility, stress level and flexibility.

    Upward Mobility. Above Average
    Opportunities for advancements and salary

    Stress Level. Above Average
    Work environment and complexities of the job s responsibilities

    Flexibility. Below Average
    Alternative working schedule and work life balance

    Similar Jobs


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    Defining Business Marketing #small #business #accounting


    #business marketing

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    Defining Business Marketing

    Learning Objective

    Define business marketing

    Key Points

      • Business marketing is often directed to individuals within an organization, who act on behalf of the needs of the organization.
      • Business-to-business marketing involves any products or services a company purchases to resell, use as components in their own products or services, or to support their daily operations.
      • Any given business-to-business transaction can involve years of complex marketing efforts, including online and offline promotions .

    Terms

    A widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. Also known by the acronym “CRM. “

    An exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, study activities of rivals and examine recent market trends and opportunities.

    A factual write-up of something, specifically devoid of the appearance of marketing.

    Full Text

    What is Business Marketing?

    Business marketing is the practice of individuals or organizations (i.e. commercial businesses, governments, and institutions) promoting and selling products and/or services to other organizations. These organizations resell or use these products and services to support their operations. Companies that act as suppliers or manufacturers may also integrate other business products into their own product offering to improve performance and functionality. Unlike a consumer. who makes a purchase based on his or her individual needs and desires, businesses appoint individuals who act on behalf of the organization.

    B2B Promotional Mix

    Like business-to-consumer (B2C) marketing, business-to-business (B2B) marketing, or business marketing, relies on product, price. placement. and promotion to competitively position the product offerings, promote the brand. and efficiently use company resources. Similar to consumer marketers, business marketers must create an integrated marketing communications strategy to ensure products and promotional methods complement and support each other.

    B2B marketing spans all types of businesses and industries. Because B2B sales tend to be much larger than consumer purchases, business marketers use different channels to reach their target audiences. Industry white papers. trade shows. corporate websites, and webcasts are often used as promotional tactics to build brand awareness and generate leads. A significant portion of B2B brands also employ social media. including podcasts, social networking, and blogging sites, to drive web traffic to their online channels and draw prospective customers to their brand.

    Trade Show Marketing

    A trade show is a common promotional element in business marketing.

    Measuring B2B Marketing Success

    Customer relationship management (CRM) systems are often used to assess marketing performance in B2B organizations. B2B sales cycles can last more than several months and involve numerous stages before the sale is completed. Therefore, CRM systems help business marketers integrate metrics from different activities to accurately assess how marketing directly contributed to the transaction. For example, labels may be assigned to certain promotional elements (e.g. website, trade show) in the system to indicate where and how prospects converted to customers.

    Assign Concept Reading

    Assign just this concept or entire chapters to your class for free.


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    Canon Marketing Japan Inc #stocks


    #business partner wanted

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    New Business Partners Wanted

    With our proven performance and experience, we are now seeking new products for further market development. Why not introduce your products to the Japanese market with us?

    Types of new products sought

    The target market segments and the categories of products wanted are as follows:
    Target segments:
    Semiconductors, MEMS, LED, solar cells, OLED, Power device, Fuel Cell and medical equipment
    Products wanted:
    Device manufacturing systems, testing and measuring equipment, medical equipment and related products

    Handling of information

    The details of your proposals(excluding personal information)will be viewed and examined within the Canon Group companies as necessary. We may maintain your proposals in our records. Please note that we may not be able to contact you and respond to all proposals.

    Proposals that cannot be accepted

    Proposals described below cannot be accepted for this project:

    1. Proposals including business-sensitive information about your company
      Please do not include in your new product proposals any business-sensitive information, including ideas, about your company that is not publically disclosed. Please note in advance that we can accept no responsibility whatsoever for maintaining confidentiality, nor can we be bound by any other restrictions concerning the information in your proposals.
    2. Proposals, questions, requests, complaints, etc. about Canon products and services
      Such proposals will not be accepted in this project.
    3. Offer of human resources
      Applications for employment of personnel and human resources of all kinds and applications for service contracts will not be accepted.
    4. Proposals for investment and joint development
      We will not accept any proposals for investment and joint development.
    5. Sale and proposals for individual parts
      Offer of a semiconductor chip, PCB, solar cells, LED, etc. as a single product will not be accepted in this new product application

    Notes

    1. Language of your proposals
      Please use either Japanese or English in proposing your new products.
    2. Copyright
      We may use or let others use the descriptions, photographs, and other details provided in your proposals.
    3. Proposal screening
      Your proposals will be examined according to our criteria to make judgment of acceptance. We are NOT able to disclose our screening criteria in advance.

    Proposal


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    Top 10 Free Online Classes for Small Business Marketing #business #valuations


    #online business classes

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    Top 10 Free Online Classes for Small Business Marketing

    This article is part of our “Business Startup Guide ” – a curated list of our articles that will get you up and running in no time!

    A lot of small business owners know their fields and industries like the back of their hand—it s why they are so good at what they do. But when it comes to marketing your business, there might be a few (or more than a few) gaps in your formal education or training. That s okay, because a simple solution is literally at your fingertips.

    Currently, the online world is full of information, and almost any topic you wish to learn about you can find the tools instantly. Marketing is no exception. To make it easy to get started, we ve rounded up ten free online marketing classes from the best institutions and sites around. You could even get started today!

    The Basics

    For those who want to begin at square one with marketing principles:

    1. The Massachusetts Institute of Technology Open Courseware program is high-quality information from a renowned and trusted institution. Their Entrepreneurial Marketing: Major Themes course is exactly what it sounds like: the major themes in marketing that entrepreneurs need to know.

    2. For a quick overview, the Small Business Administration offers a Marketing 101 primer specifically geared toward small business owners. This is the absolute basics if you re strapped for time.

    The SBA is a wealth of information about business for those who live in the United States, and is also a huge provider of funding for small businesses located in the U.S. If you d like to learn more, I recommend checking out our Complete Guide To SBA Loans.

    3. Over on Coursera, a great site that I personally use to learn new things or brush up on old ones, they have classes from some of the world s top universities. Case in point, The Wharton School from the University of Pennyslyvania has put up a virtual first year of their MBA program. One of those classes is the foundational Introduction to Marketing course. This is available until December 28th of this year currently, but if that doesn t for work you, Coursera gives you the option to sign up for email alerts when the next session is about to begin.

    4. One of the leading ideas in marketing these days is the concept of inbound marketing, or creating content that actually draws an audience (and thereby potential customers) to your site and builds brand recognition. Hubspot, an internet marketing company, has an eleven class course designed to make someone well-versed and ready to hit the ground running with inbound marketing, and it s open to the public.

    Internet Marketing

    For those who have the basics down and want to dig a little deeper into the ever-evolving world of online marketing:

    6. Copyblogger is a fantastic site that we read a lot here at Bplans, as they often have interesting marketing commentary and ideas. They also have a well-regarded, 20 part guide to internet marketing, aptly called Internet Marketing for Smart People.

    7. Last but never least, Google itself has a digital marketing course that is every bit as detailed as you would anticipate. Designed for professors or students to use, it s split up into nine parts with choices for introductory, intermediate or advanced levels so you can go at your own pace.

    Specialty Areas

    These courses can help you investigate a more niche area of marketing, whether you ve covered the basics and are looking to explore further topics, or you have a specific question you need answered.

    8. India s National Programme on Technology Enhanced Learning, or NPTEL, is a remarkable resource, especially if you are in India or need information related to marketing in India. NPTEL is a collaborative initiative between Indian Institutes of Technology, Indian Institute of Science, and Carnegie Mellon University. For the course Strategic Marketing: Contemporary Issues, there is extensive information with hours of video lectures available via Youtube and the NPTEL site.

    9 and 10. Udemy, a site which features both free and paid courses, offers two very interesting and highly rated courses that drill down into specifics (both are free!). One is Google Analytics Training: Using GA for actionable insights, that is all about how to take data from Google Analytics and turn it into marketing strategy.

    The other, which many small business owners will surely appreciate, is Zero Cost Marketing Strategies: Official Primer Course. As you can imagine, this eight lesson course focuses completely on the marketing activities you can do for your business that will cost you nothing. Valuable information if you are bootstrapping or on a shoestring budget.

    Have you ever taken a great online marketing class? Tell us about it in the comments!

    How LivePlan makes your business more successful

    If you re writing a business plan you’re in luck. Online business planning software makes it easier than ever before to put together a business plan for your business.

    As you ll see in a moment LivePlan is more than just business plan software though. It s a knowledgable guide combined with a professional designer coupled with a financial wizard. It ll help you get over the three most common business hurdles with ease.

    Let s take a look at those common hurdles and see how producing a top notch business plan sets your business up for success.


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