The BIG list of today – s marketing channels – Smart Insights #best #online
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The BIG list of today s marketing channels
120+ content delivery and marketing channels that marketers need to manage today
The current focus on multichannel and omnichannel strategies. highlights the need to prioritise investment on the relevant marketing channels for a company. It’s not practical for most to manage all channels and certainly you need to prioritise resources on the channels which will give the best returns. Should you focus on digital marketing channels? Or can offline channels still deliver good ROI? To help the process of channel review and selection, I have developed this list as a starting point for a comprehensive view on all current channels available to organisations.
List of all marketing, service, delivery and transactional channels
Here is my initial list of channels, you can see I have categorised each channel. Please review the channel list and let me know if key channels are missing. I’m hoping this will be a comprehensive list that can be used for strategic review, so I have provided it as a Google Docs spreadsheet list of all channels as a the list to be complete and updated regularly. Please let me know what you think!
View the Google Docs Spreadsheet: List of all channels (commenting enabled)
How to select the right channels?
With so many marketing channels; so little time the idea of using such a list is to:
- Review performance of channels currently used
- Score other potential channels for market fit and potential returns
- Select new mix of channels for managing
Deciding which channels to use for what purposes is a critical element of business strategy regardless of whether you’re an Marketer in a B2B or B2C firm. Get it right and you can reap the rewards of reaching and retaining your customers. Get it wrong and you could spend a lot time and money trying to either persuade customers to shift channels or chasing a market that isn’t there.
Tealeaf researched consumer channel choice in a typical purchase journey. As you’ll see there is a large gap between the channel leaders and the lagards. However this gap may well have closed since the research was carried out back in 2012:
Channel choice by consumers for research and purchase
Customer research and journey mapping is key to identify which marketing channels to pursue. However what is critical is that you build up a set of core services (CRM, order management and product offers) that all of your channels can consume. Having these core services available will allow your business to quickly roll out services on emerging marketing channels.
Multichannel and omnichannel definitions
Based on the commonly used definitions; multichannel is considered the use of more than one channel for transaction or delivery. Often one channel is digital and the other physical (stores and an ecommerce website). Omnichannel is defined as the use of all channels available for service, distribution and transaction within a unified experience.
Given the breadth of channel availability for marketing, it is not necessary to distinguish multichannel and omnichannel.
How do you choose relevant marketing channels?
Please do review the channel list and let me know if any channel is missing. I want the list to be complete and updated regularly.
Also, how does your firm select relevant channels to invest in? Do you go after everything or have you taken a conservative approach? Let me know in the comments.
By David Sealey
David is a regular contributor to Smart Insights and other blogs. He typically writes about strategy, innovation and optimisation in digital marketing. David is currently Head of Digital Consulting at CACI. You can read more of David’s work at Storm81 .
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Marketing – Social Media and Mobile Marketing, MS
Social media and mobile technology are continually transforming the way customers and firms interact. The MediaStorm MS in Social Media and Mobile Marketing is designed for marketing, advertising, IT and management professionals who seek to meet the challenges presented by new media s impact on the marketplace. The program integrates digital and traditional media skills.
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Human Resources Consulting Business Plan
Market Analysis Summary
Emerging companies will be the target market for several reasons:
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The emerging company market can be further broken down into two categories, technology and non-technology. The significance of the breakdown is not that significant because many of the networking activities are occurring in settings that do not differentiate between technology and non-technology.
4.1 Market Segmentation
Human Capital Maximizers market can be segmented into two different groups, emerging high-tech companies and emerging non-high tech companies. The emerging high-tech companies are going to be the larger of the two segments. Even with the Internet bubble bursting within the last year, there are still many different emerging high-tech companies proliferating. This is evidenced by the Business Journal of Portland which in their annual list of fastest growing companies for this year, 18 of the top 25 were technology companies.
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Business – Marketing
Credential: Ontario College Diploma College Code: CONS School: Business and Hospitality Program Code: 1242 Accelerated Delivery: Yes Campus: DO Academic Year: 2016 / 2017
About the Program
Business – Marketing is a two-year diploma program designed for people seeking a high level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives graduates hands-on skills to gain employment in the marketing industry.
The program offers courses in advertising, graphic design, internet, research, sales, events and retail while developing teamwork, communication and general business skills. In addition, students participate in the design and presentation of marketing, advertising and event plans.
Length: Two-year Ontario College Diploma program
Doon (Kitchener) – September/2016 (Open) – Fall | Winter | Fall | Winter
Doon (Kitchener) – January/2017 (Open) – Winter | Spring/Summer | Fall | Winter
Location: Doon (Kitchener)
Start: September and January
First-Year Capacity: 80 September, 15 January
- Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status (See Mature Student definition for details.)
- Grade 12 compulsory English, C or U, or equivalent, OR Conestoga College Preparatory Communications (COMM1270)
- Grade 11 Mathematics, C, M (U/C), or U, or equivalent, OR Conestoga College Preparatory Mathematics (MATH1375)
- For more information on preparatory programs, visit Academic Upgrading
- An academic strength is calculated by averaging the submitted marks of required subjects. If more than one mark is received for a required subject, the highest mark will be used in the calculation.
- Ten (10) additional marks are added to each Advanced level, OAC, U, U/C, and post-secondary course used in the calculation of academic strength.
- A sound mathematical and English background is important for success in this program and is considered during the admission selection process. Minimum cutoffs apply.
- Many students in the two-year program will choose to proceed into the three-year program at the end of two years to take advantage of the third-year advanced specialization courses. This involves a straight transfer with no additional courses required. Students taking this path after their second year are not eligible for the three-year co-op option.
- Students in their first year who begin the program in the fall and who meet specific performance criteria may be eligible to transfer to the co-op option for the summer semester. Students beginning in the winter semester are not eligible to transfer to the co-op option.
- Students beginning the program in January must be prepared to attend Semester 2 in the summer session which runs for 15 weeks from mid-May to mid-August.
Tuition fee details for the 2016-2017 year are listed below. Books and supplies are additional.
Estimated fees based upon the previous academic year (2015 / 2016) for Business – Marketing – Program # 1242
Doon – Fall 2016 Level 1 & 2 (Program Start: 2016-09-06)
The Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website.
This two-year program prepares students for work in a variety of jobs in a wide range of employment settings including retailers, advertising agencies, product or service industries, non-profit organizations, small businesses, and self-employment.
96% of 2013-2014 graduates found employment within 6 months of graduation. Their average starting salary was $35,882.
For more details on related occupations, job market information and career opportunities, see the Government of Canada website: http://www.workingincanada.gc.ca
Pathways Credit Transfer
Conestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions. View the transfer agreement opportunities for this program.
Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.
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Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student s Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.
Learn more about PLAR.
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Is a Home Business Right for You?
Every morning as people wake up and make the commute to work, many dream of the day when they will finally work for themselves. Every time the boss lets someone know that they must give up their weekend plans for the good of the company, people contemplate the benefits of being the owner of their own business.
Are you one of these people?
If you are, it is important to ask yourself some very important questions before you make the uncertain leap into self-employment.Many dream of the benefits of home business ownership, but few take into account the sacrifices that must be made to bring the dream to fruition. Please don t make this mistake yourself.
You must approach home business ownership with your eyes wide open. Ask yourself the important questions, and more importantly, answer your own questions openly and honestly.
AN IMPORTANT CONSIDERATION
Are you the type of person who relishes every chance to gather around the water cooler for social interaction? If so, then home business ownership may not be the right decision for you.Instead, if you feel that you can be quite content sitting alone at your desk; speaking only to clients and really minding your own home business, then you might have what it takes to succeed as a home business entrepreneur at IDLife .
If you feel at ease with your own company and don t need a dozen coworkers milling around your desk, then you, too, could savor the freedoms that will allow you and your family, to live the lifestyle you know you want and deserve.
THE KEY TO HOME BUSINESS SUCCESS
Self-motivation is the key to success when you start a home-based business. You need to possess the ability to push yourself ahead. Your drive and determination will be reinforced with every new sale. The level of success that you will achieve greatly depends on the time and effort you are willing to plow into your new home business.
Your organization, planning and marketing skills, will all be put into practice when you embark on your liberating journey from employee, to being your own boss. In fact, you will be the wearer of many hats and gain a wealth of business experience along the way, when you finally make that commitment to work at home.
Finding the appropriate products or services to market should not be over-looked as well. You need to find what you are passionate about or the fun of working for yourself will turn into another job that you hate. Consider IDLife products as a potential outlet for your business or other recurring income opportunities.
YOUR SUCCESS RESTS ENTIRELY UPON YOUR OWN SHOULDERS
You will now be the boss. Are you truly able to work independently? Do you have the drive; the tenacity, to persevere with your home based business? Will you be able to invest the necessary time to nurture it, to watch it grow and see it through, from germination to full, glorious bloom? When you re the boss, you are responsible for the success of your home business, from A to Z, from disappointments to victory.
When you work at home, it will empower you to achieve many things you were unable to do when you were stuck working for that tyrant boss. Remember him? He s the guy that wouldn t let you take time off when your baby was sick the same guy that called you in to work on Thanksgiving Day.
A home business means that you can take good care of your family and make money from home, simultaneously. You will have the best of both worlds! Just think no more dirty laundry piling up you can do it while you work. No more scurrying around at the last minute searching for a babysitter either. And no more worrying about getting fired; you ll be the boss!
Stay positive and focused on your home based business, even if, when sales aren t up to par, you get occasional negative remarks or derogatory comments from people with stuffy, dead-end jobs. Ignore their cutting words and bear in mind that success is the best revenge! Keep your admirable, positive attitude at the forefront and show them what you re made of!
Austin – Williams, Long Island Advertising Agency, New York, digital marketing agency austin.#Digital #marketing
Welcome to the Austin Williams Marketing Agency.
Ideas that inspire action are what Austin Williams is all about. Our success is measured by the results we produce for clients in today’s most competitive fields: healthcare, higher education, financial services and professional services. It’s no wonder we were recognized as one of the 100 fastest-growing agencies in the nation. The thing about numbers is they speak the truth. And truth is a powerful way to build a brand.
More than logos, we create compelling, differentiating brand stories that deliver immediate impact, foster lasting relationships and yield long-term results.
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We’re fanatics about analytics. They’re how we create ideas that inspire your targets to take the actions you seek—and make the most of your campaign ROI.
They say PR is the art of getting someone else to tell your story to other people. We’re artists.
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We hold ourselves fully responsible for our clients’ success. We set goals up front, identify KPIs—and deliver on them. No wonder we have partnerships with clients that have thrived for more than 12 years.
When your ideas are based on strategic insight, you can take risks that move people and business. We’re not afraid to disrupt convention: In fact, that’s how we create new market opportunities and double ROI in existing ones.
A full-service agency with 45 advertising and marketing pros—many of who hail from Madison Avenue—we’ve got the talent and resources in-house to get things done (and drive results) expertly and efficiently.
125 Kennedy Drive, Suite 100
Hauppauge, New York 11788
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Accounting, PhD Program, Berkeley-Haas #university #of #california, #uc, #berkeley, #haas #school #of #business, #business
As an academic field, accounting has experienced a substantial infusion of new concepts and quantitative methodologies. These developments have aligned accounting with economics and finance more closely than ever before. Our program is geared towards providing an interdisciplinary approach to capital markets research in accounting.
A deep understanding of accounting research requires substantial background in mathematics, probability, statistics, economics, and finance. This background is acquired through formal coursework during the first and second years. Students gain additional exposure to research through workshops as well as through research assignments and joint projects with faculty. In addition, the accounting group links students with the real world through the Center for Financial Reporting and Management. It is common for doctoral students to also serve as teaching assistants and, occasionally, instructors for undergraduate accounting classes.
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