Tag: Era

Authenticity Mandate: Business Communication in the Digital Era #internet #business


#business communication

#

An Authenticity Mandate: Business Communication in the Digital Era

Communication: “The imparting or exchanging of information or news.”

A humorist once said that the most powerful form of communication was the exchange of gossip between two people. Communication the act of sharing information and news is a primal need, regardless of culture, and as old as humankind.

Kit Bigelow with David Henderson

The Means or Instrumentality

There is confusion today between the essential elements and purposes of authentic communication and the latest technology.

Many stories written about today’s so-called “digital revolution” would lead us to assume that all of the new technological gadgets and online tools are magically changing us into better communicators.

In the frantic rush by many professional marketing, PR and advertising people to connect with core audiences, they are confusing technology for effective communications.

Companies and organizations believe that a Twitter account, Facebook page or new website will automatically make them more attuned to their audiences and that they will have a greater (and thus, louder) “voice” in the marketplace. There is a belief that new tools will make them more influential; that their opinions, products and services can be presented in exaggerated, unrealistic, or absolute terms; and that their audiences and the public will listen.

The reality, however, is that the answer is no, not necessarily true and not necessarily for the long term.

What the digital revolution has done is temporarily warp the expectations of companies, organizations, audiences and the public about communications in the digital era. Technology has not changed the enduring need for clear communications or for the exchange of credible news. What technology has altered is both the transmittal and mode of content rather than altering the purpose of communication itself, and therein lies confusion. Twitter limits use to 140-characters. There are times when a 2,000-word story would provide clearer communication.

The Core of Good Communications

Authentic, true communication results when its purpose is to impart a thought or opinion with the hope of a favorable response or positive feedback regardless of technology. It is the human desire to share news and information and, in the case of business, to create and maintain a customer.

Storytelling is universal and at the core of communications. We have grown up with stories, fables, legends. Stories are woven into the fabric of all cultures.

There is immense opportunity for business and organizations to step in and engage audiences through the timely appeal and influence of authentic news storytelling. While outdated and overworked tactics, such as press releases, are generally marketing masquerading as news, corporate storytelling provides substance, offers new meaning and gives a greater understanding to the public about products and services.

The late, legendary corporate leader Steve Jobs of Apple knew the secret to influential communications and how to connect with audiences. Standing on a stage, Jobs would hold a new iPhone or iPad, and share a revealing and very human story about his personal excitement when he realized how the new product might help us to be more creative and successful. He talked about the product’s value to us, not about himself or Apple. We connected with his excitement and flocked to buy his “i”-products.

What does a corporate or organization’s news story look like? Simply stated, it is a story that focuses on the value and benefit of services and products to consumers, clients, and audiences.

Steve Kayser a communications consultant in Cincinnati, Ohio recently wrote, “Storytelling content is the new advertising, marketing and PR. It’s a harsh new reality all businesses and employees have to face. They can still spend a fortune for advertising, marketing and PR campaigns, and get retro-returns on their investment. Or, they can do what people resonate with – storytelling.”

The benefit is that your company or organization can become a trusted source and resource to actively exchange news and information provided that it is consistently balanced, accurate and real news, and resists the narcissistic compulsion to promote and market. Share your own news stories – online, real-time.

Kayser writes, “Whatever business you’re in, you have a story. If it’s a good story, it informs, educates, entertains and helps people to find a solution to the problem they have.”

Kit Bigelow has has more than thirty years experience in issue, legislative and policy advocacy at the local, national and international levels. She has spoken and led workshops globally. www.KitBigelow.com .

The Beginning of the End for Many Senior Execs in PR


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  • Authenticity Mandate: Business Communication in the Digital Era #music #business


    #business communication

    #

    An Authenticity Mandate: Business Communication in the Digital Era

    Communication: “The imparting or exchanging of information or news.”

    A humorist once said that the most powerful form of communication was the exchange of gossip between two people. Communication the act of sharing information and news is a primal need, regardless of culture, and as old as humankind.

    Kit Bigelow with David Henderson

    The Means or Instrumentality

    There is confusion today between the essential elements and purposes of authentic communication and the latest technology.

    Many stories written about today’s so-called “digital revolution” would lead us to assume that all of the new technological gadgets and online tools are magically changing us into better communicators.

    In the frantic rush by many professional marketing, PR and advertising people to connect with core audiences, they are confusing technology for effective communications.

    Companies and organizations believe that a Twitter account, Facebook page or new website will automatically make them more attuned to their audiences and that they will have a greater (and thus, louder) “voice” in the marketplace. There is a belief that new tools will make them more influential; that their opinions, products and services can be presented in exaggerated, unrealistic, or absolute terms; and that their audiences and the public will listen.

    The reality, however, is that the answer is no, not necessarily true and not necessarily for the long term.

    What the digital revolution has done is temporarily warp the expectations of companies, organizations, audiences and the public about communications in the digital era. Technology has not changed the enduring need for clear communications or for the exchange of credible news. What technology has altered is both the transmittal and mode of content rather than altering the purpose of communication itself, and therein lies confusion. Twitter limits use to 140-characters. There are times when a 2,000-word story would provide clearer communication.

    The Core of Good Communications

    Authentic, true communication results when its purpose is to impart a thought or opinion with the hope of a favorable response or positive feedback regardless of technology. It is the human desire to share news and information and, in the case of business, to create and maintain a customer.

    Storytelling is universal and at the core of communications. We have grown up with stories, fables, legends. Stories are woven into the fabric of all cultures.

    There is immense opportunity for business and organizations to step in and engage audiences through the timely appeal and influence of authentic news storytelling. While outdated and overworked tactics, such as press releases, are generally marketing masquerading as news, corporate storytelling provides substance, offers new meaning and gives a greater understanding to the public about products and services.

    The late, legendary corporate leader Steve Jobs of Apple knew the secret to influential communications and how to connect with audiences. Standing on a stage, Jobs would hold a new iPhone or iPad, and share a revealing and very human story about his personal excitement when he realized how the new product might help us to be more creative and successful. He talked about the product’s value to us, not about himself or Apple. We connected with his excitement and flocked to buy his “i”-products.

    What does a corporate or organization’s news story look like? Simply stated, it is a story that focuses on the value and benefit of services and products to consumers, clients, and audiences.

    Steve Kayser a communications consultant in Cincinnati, Ohio recently wrote, “Storytelling content is the new advertising, marketing and PR. It’s a harsh new reality all businesses and employees have to face. They can still spend a fortune for advertising, marketing and PR campaigns, and get retro-returns on their investment. Or, they can do what people resonate with – storytelling.”

    The benefit is that your company or organization can become a trusted source and resource to actively exchange news and information provided that it is consistently balanced, accurate and real news, and resists the narcissistic compulsion to promote and market. Share your own news stories – online, real-time.

    Kayser writes, “Whatever business you’re in, you have a story. If it’s a good story, it informs, educates, entertains and helps people to find a solution to the problem they have.”

    Kit Bigelow has has more than thirty years experience in issue, legislative and policy advocacy at the local, national and international levels. She has spoken and led workshops globally. www.KitBigelow.com .

    The Beginning of the End for Many Senior Execs in PR


    Tags : , , , , , , ,

    Green Business Opportunities in the Obama Era #business #school #ranking


    #green business

    #

    Green Business Opportunities in the Obama Era

    1. Consultant. Green Irene (started by PJ Stafford and Rosamaria Caballero Stafford) is an example of a company that was founded to fill the need for eco-consultants. The main tasks of eco-consultants are to point out opportunities to become more conscious about the environment and to provide information on where to procure green products for home and business use.

    2. Energy. One of the fields increasingly gaining popularity these days is solar energy. And although current-technology solar panels are already installed on houses and buildings, this niche remains open for further advances in research. It can be quite difficult as it requires workers to be familiar with solar technology and mechanical know-how. Similarly, there is a high demand for wind turbines to replace or supplement traditional electrical sources. As a result, some institutions, for instance rehabilitation programs, are encouraging ex-inmates to learn skills needed to manufacture and install solar panels on homes and businesses.

    3. Funding. Government funding is normally hefty whenever the attention is focused on an industry in hopes of sparking development. For example, there are various programs out there that afford discounts to companies involved with transitioning from conventional energy to renewable energy resources. Also, websites like the Environmental Protection Agency list of national and even state and local organizations that provide financial incentives to green businesses.

    4. Farming. Organic farms have always been in with the masses. The demand for vegetables that grown without pesticides or artificial fertilizers. Thus, one area that one can look into is in using natural predators to eliminate pests that can damage crops.

    5. Franchises. Franchising is another area where there are incredible opportunities for business. They offer the materials necessary to set up a green business in numerous locations throughout the country. A great franchise area to focus on is in energy auditing, which shows how to reduce consumption in an eco-friendly manner and examines energy practices of businesses.

    Although some of the business opportunities are fit for large-scale operations, this list goes to show that there are still tremendous green business opportunities for small business owners and one-person operations.

    Lorna Li is a business coach, entrepreneur and Amazon rainforest crusader, with a passion for green business, social enterprise, and indigenous wisdom. She helps changemaking entrepreneurs harness the power of the Internet to reach more people and make a bigger impact, while designing the lifestyle of their dreams. She is an Internet marketing consultant to changemakers. and works with innovative tech startups, sustainable brands, social enterprises B-Corporations on SEO, SEM Social Media marketing.

    Latest posts by Lorna Li (see all )

    This WordPress Theme is Powered by Genesis Framework

    I’ve built dozens of custom WordPress websites using both free and premium WordPress themes. If I were going to do it all over again, I would have built every single one on the Genesis Framework.

    Genesis Framework is not only easily customizable through Genesis hooks, it’s search engine optimized and doesn’t break with each core WordPress update. Instead of burning up all my precious entrepreneurial time dealing with never-ending bug fixes, I can now focus on marketing and monetization.

    Find Out More About Genesis Below:

    ==> Why I Recommend the Genesis Framework
    Tara Kekaha from Oakland was about to launch a new online business promoting sustainable tourism and accommodation. She trying to determine what kind of website she needed to power her business, in addition to the best way to name it. I can t say enough about Lorna s expertise in this field. So many options and routes to take when you re starting out. I m starting my new business and have questions about choosing a domain name Do hyphenated names work? How do I choose what domains to purchase? What types of names are going to be successful for SEO? Does .co work as well as .com? She clearly has a lot of experience and (I m sure) has saved me a lot of time, work, and worry. It s good to know there s someone there who cares about changing the world, being green, and has all that experience to boot.

    Tara Kehaka Consultant at Mountain Sobek Travel

    As a business coach, Lorna demonstrated not only utmost dedication to our interaction but an exceptional capability to envision equitable scenarios with a critical mind for realisable solutions and a fine sensibility to my needs and concerns. She acts, works and lives according to the best and most honorable principles I have encountered in humans to date.

    Dominic Thiffault https://www.facebook.com/partime.dreamer

    Working with Lorna has been an excellent experience! The level of detail and information that she has is enormous. As a speaker in the Green Business Entrepreneurs Summit I was amazed at the quality and the amount of information that Lorna has about the green economy and the green social media scene.

    Lorna hired me as a blogger to assist in a link building campaign for a top national solar company. Lorna manged the remote team with deft efficiency. I was very impressed to see that within 90 days, the client ranked #1 for a highly competitive solar keyword.

    Beth Buczynski Writer, Editor, & Green Brand Advocate See Beth Write LLC

    Lorna is adept at creating media that tells the story of social entrepreneurs, in a way that not only promotes the business, but inspires other entrepreneurs to follow in their footsteps. Her insightful videos, audio podcasts, and digital products provide detailed, step by step guidance on how to become a profitable, purpose driven business.

    Tyler Gage President & Co-Founder of Runa Amazon Guayusa Tea

    Lorna is a master at both online and traditional green marketing. Her website is consistently at the top of search rankings as a result of her persistant hard work, as are various articles and sections of TriplePundit.com which she has contributed to from time to time.

    Nick Aster Founder & Publisher Triple Pundit

    About Entrepreneurs for a change

    Entrepreneurs for a Change is a podcast, community, and resource for entrepreneurs who are changing the world and the way we do business. We are about business for good, not business as usual. We are about making impact, while making profit. We are about loving our work, rather than hating our jobs. We area bout designing a business that supports our lifestyle rather than work that takes over our lives. We are here to show you how you can have passionate work and adventure in life, though the mentorship of entrepreneurs who are already doing it

    Join our vip community

    Get your FREE Business Changemaker’s Toolkit & receive valuable updates, resources and more to help you grow a changemaking business.


    Tags : , , , , , ,

    Authenticity Mandate: Business Communication in the Digital Era #small #business #start #up


    #business communication

    #

    An Authenticity Mandate: Business Communication in the Digital Era

    Communication: “The imparting or exchanging of information or news.”

    A humorist once said that the most powerful form of communication was the exchange of gossip between two people. Communication the act of sharing information and news is a primal need, regardless of culture, and as old as humankind.

    Kit Bigelow with David Henderson

    The Means or Instrumentality

    There is confusion today between the essential elements and purposes of authentic communication and the latest technology.

    Many stories written about today’s so-called “digital revolution” would lead us to assume that all of the new technological gadgets and online tools are magically changing us into better communicators.

    In the frantic rush by many professional marketing, PR and advertising people to connect with core audiences, they are confusing technology for effective communications.

    Companies and organizations believe that a Twitter account, Facebook page or new website will automatically make them more attuned to their audiences and that they will have a greater (and thus, louder) “voice” in the marketplace. There is a belief that new tools will make them more influential; that their opinions, products and services can be presented in exaggerated, unrealistic, or absolute terms; and that their audiences and the public will listen.

    The reality, however, is that the answer is no, not necessarily true and not necessarily for the long term.

    What the digital revolution has done is temporarily warp the expectations of companies, organizations, audiences and the public about communications in the digital era. Technology has not changed the enduring need for clear communications or for the exchange of credible news. What technology has altered is both the transmittal and mode of content rather than altering the purpose of communication itself, and therein lies confusion. Twitter limits use to 140-characters. There are times when a 2,000-word story would provide clearer communication.

    The Core of Good Communications

    Authentic, true communication results when its purpose is to impart a thought or opinion with the hope of a favorable response or positive feedback regardless of technology. It is the human desire to share news and information and, in the case of business, to create and maintain a customer.

    Storytelling is universal and at the core of communications. We have grown up with stories, fables, legends. Stories are woven into the fabric of all cultures.

    There is immense opportunity for business and organizations to step in and engage audiences through the timely appeal and influence of authentic news storytelling. While outdated and overworked tactics, such as press releases, are generally marketing masquerading as news, corporate storytelling provides substance, offers new meaning and gives a greater understanding to the public about products and services.

    The late, legendary corporate leader Steve Jobs of Apple knew the secret to influential communications and how to connect with audiences. Standing on a stage, Jobs would hold a new iPhone or iPad, and share a revealing and very human story about his personal excitement when he realized how the new product might help us to be more creative and successful. He talked about the product’s value to us, not about himself or Apple. We connected with his excitement and flocked to buy his “i”-products.

    What does a corporate or organization’s news story look like? Simply stated, it is a story that focuses on the value and benefit of services and products to consumers, clients, and audiences.

    Steve Kayser a communications consultant in Cincinnati, Ohio recently wrote, “Storytelling content is the new advertising, marketing and PR. It’s a harsh new reality all businesses and employees have to face. They can still spend a fortune for advertising, marketing and PR campaigns, and get retro-returns on their investment. Or, they can do what people resonate with – storytelling.”

    The benefit is that your company or organization can become a trusted source and resource to actively exchange news and information provided that it is consistently balanced, accurate and real news, and resists the narcissistic compulsion to promote and market. Share your own news stories – online, real-time.

    Kayser writes, “Whatever business you’re in, you have a story. If it’s a good story, it informs, educates, entertains and helps people to find a solution to the problem they have.”

    Kit Bigelow has has more than thirty years experience in issue, legislative and policy advocacy at the local, national and international levels. She has spoken and led workshops globally. www.KitBigelow.com .

    The Beginning of the End for Many Senior Execs in PR


    Tags : , , , , , , ,

    Green Business Opportunities in the Obama Era #business #credit


    #green business

    #

    Green Business Opportunities in the Obama Era

    1. Consultant. Green Irene (started by PJ Stafford and Rosamaria Caballero Stafford) is an example of a company that was founded to fill the need for eco-consultants. The main tasks of eco-consultants are to point out opportunities to become more conscious about the environment and to provide information on where to procure green products for home and business use.

    2. Energy. One of the fields increasingly gaining popularity these days is solar energy. And although current-technology solar panels are already installed on houses and buildings, this niche remains open for further advances in research. It can be quite difficult as it requires workers to be familiar with solar technology and mechanical know-how. Similarly, there is a high demand for wind turbines to replace or supplement traditional electrical sources. As a result, some institutions, for instance rehabilitation programs, are encouraging ex-inmates to learn skills needed to manufacture and install solar panels on homes and businesses.

    3. Funding. Government funding is normally hefty whenever the attention is focused on an industry in hopes of sparking development. For example, there are various programs out there that afford discounts to companies involved with transitioning from conventional energy to renewable energy resources. Also, websites like the Environmental Protection Agency list of national and even state and local organizations that provide financial incentives to green businesses.

    4. Farming. Organic farms have always been in with the masses. The demand for vegetables that grown without pesticides or artificial fertilizers. Thus, one area that one can look into is in using natural predators to eliminate pests that can damage crops.

    5. Franchises. Franchising is another area where there are incredible opportunities for business. They offer the materials necessary to set up a green business in numerous locations throughout the country. A great franchise area to focus on is in energy auditing, which shows how to reduce consumption in an eco-friendly manner and examines energy practices of businesses.

    Although some of the business opportunities are fit for large-scale operations, this list goes to show that there are still tremendous green business opportunities for small business owners and one-person operations.

    Lorna Li is a business coach, entrepreneur and Amazon rainforest crusader, with a passion for green business, social enterprise, and indigenous wisdom. She helps changemaking entrepreneurs harness the power of the Internet to reach more people and make a bigger impact, while designing the lifestyle of their dreams. She is an Internet marketing consultant to changemakers. and works with innovative tech startups, sustainable brands, social enterprises B-Corporations on SEO, SEM Social Media marketing.

    Latest posts by Lorna Li (see all )

    This WordPress Theme is Powered by Genesis Framework

    I’ve built dozens of custom WordPress websites using both free and premium WordPress themes. If I were going to do it all over again, I would have built every single one on the Genesis Framework.

    Genesis Framework is not only easily customizable through Genesis hooks, it’s search engine optimized and doesn’t break with each core WordPress update. Instead of burning up all my precious entrepreneurial time dealing with never-ending bug fixes, I can now focus on marketing and monetization.

    Find Out More About Genesis Below:

    ==> Why I Recommend the Genesis Framework
    Tara Kekaha from Oakland was about to launch a new online business promoting sustainable tourism and accommodation. She trying to determine what kind of website she needed to power her business, in addition to the best way to name it. I can t say enough about Lorna s expertise in this field. So many options and routes to take when you re starting out. I m starting my new business and have questions about choosing a domain name Do hyphenated names work? How do I choose what domains to purchase? What types of names are going to be successful for SEO? Does .co work as well as .com? She clearly has a lot of experience and (I m sure) has saved me a lot of time, work, and worry. It s good to know there s someone there who cares about changing the world, being green, and has all that experience to boot.

    Tara Kehaka Consultant at Mountain Sobek Travel

    As a business coach, Lorna demonstrated not only utmost dedication to our interaction but an exceptional capability to envision equitable scenarios with a critical mind for realisable solutions and a fine sensibility to my needs and concerns. She acts, works and lives according to the best and most honorable principles I have encountered in humans to date.

    Dominic Thiffault https://www.facebook.com/partime.dreamer

    Working with Lorna has been an excellent experience! The level of detail and information that she has is enormous. As a speaker in the Green Business Entrepreneurs Summit I was amazed at the quality and the amount of information that Lorna has about the green economy and the green social media scene.

    Lorna hired me as a blogger to assist in a link building campaign for a top national solar company. Lorna manged the remote team with deft efficiency. I was very impressed to see that within 90 days, the client ranked #1 for a highly competitive solar keyword.

    Beth Buczynski Writer, Editor, & Green Brand Advocate See Beth Write LLC

    Lorna is adept at creating media that tells the story of social entrepreneurs, in a way that not only promotes the business, but inspires other entrepreneurs to follow in their footsteps. Her insightful videos, audio podcasts, and digital products provide detailed, step by step guidance on how to become a profitable, purpose driven business.

    Tyler Gage President & Co-Founder of Runa Amazon Guayusa Tea

    Lorna is a master at both online and traditional green marketing. Her website is consistently at the top of search rankings as a result of her persistant hard work, as are various articles and sections of TriplePundit.com which she has contributed to from time to time.

    Nick Aster Founder & Publisher Triple Pundit

    About Entrepreneurs for a change

    Entrepreneurs for a Change is a podcast, community, and resource for entrepreneurs who are changing the world and the way we do business. We are about business for good, not business as usual. We are about making impact, while making profit. We are about loving our work, rather than hating our jobs. We area bout designing a business that supports our lifestyle rather than work that takes over our lives. We are here to show you how you can have passionate work and adventure in life, though the mentorship of entrepreneurs who are already doing it

    Join our vip community

    Get your FREE Business Changemaker’s Toolkit & receive valuable updates, resources and more to help you grow a changemaking business.


    Tags : , , , , , ,