Tag: Effective

Create Effective and Successful Business Presentations #own #business #ideas

#business presentation

#

10 Tips for Creating Successful Business Presentations

By Wendy Russell. Presentation Software Expert

Business is all about selling — a product, topic or concept. When making a business presentation, the most important thing is to know your material. If you do not know everything about what you are selling, it is not likely that the audience will be buying.

Keep your audience focused and interested. Making effective business presentations takes practice, but with a few tips up your sleeve, you are ready to take on the challenge.

1. Use Key Phrases About Your Topic

Jacobs Stock Photography/Stockbyte/Getty Images Note – These business presentation tips refer to PowerPoint (any version) slides. but all of these tips in general, can be applied to any presentation.

Seasoned presenters use key phrases and include only essential information. Choose only the top three or four points about your topic and make them consistently throughout the delivery. Simplify and limit the number of words on each screen. Try not to use more than three bullets per slide. The surrounding space will make it easier to read.

Continue Reading Below

2. Slide Layout is Important

Make your slides easy to follow. Put the title at the top of the slide where your audience expects to find it. Phrases should read left to right and top to bottom. Keep important information near the top of the slide. Often the bottom portions of slides cannot be seen from the back rows because heads are in the way.

3. Limit Punctuation and Avoid All Capital Letters

Punctuation can needlessly clutter the slide and the use of all caps makes statements more difficult to read and is like SHOUTING at your audience.

Continue Reading Below

4. Avoid Fancy Fonts

Choose a font that is simple and easy to read such as Arial, Times New Roman or Verdana. Avoid script type fonts as they are hard to read on screen. Use, at most, two different fonts – perhaps one for headings and another for content. Keep all fonts large enough (at least 24 pt and preferably 30 pt) so that people at the back of the room will be able to easily read what is on the screen.

  • Dark text on a light background is best, but avoid white backgrounds — tone it down by using beige or another light color that will be easy on the eyes. Dark backgrounds are effective to show off company colors or if you just want to dazzle the crowd. In that case, be sure to make text a light color for easy reading.
  • Patterned or textured backgrounds can reduce readability of text.
  • Keep your color scheme consistent throughout your presentation.

More

6. Use Slide Designs Effectively

When using a design theme (PowerPoint 2007) or design template (earlier versions of PowerPoint), choose one that is appropriate for the audience. A clean, straightforward layout is best if you are presenting to business clientele. Select one that is full of color and contains a variety of shapes if your presentation is aimed at young children.

7. Limit the Number Of Slides

Keeping the number of slides to a minimum, ensures that the presentation will not become too long and drawn out. It also avoids the problem of continually changing slides during the presentation that can be a distraction to your audience. On average, one slide per minute is about right.

8. Use Photos, Charts and Graphs

Combining photos, charts and graphs and even embedding digitized videos with text, will add variety and keep your audience interested in the presentation. Avoid having text only slides.

9. Avoid Excessive Use of Slide Transitions and Animations

While transitions and animations can heighten your audience’s interest in the presentation, too much of a good thing can distract them from what you are saying. Remember, the slide show is meant to be a visual aid, not the focus of the presentation.

Keep animations consistent in the presentation by using animation schemes and apply the same transition throughout the presentation.

10. Make Sure Your Presentation Can Run On Any Computer

Use PowerPoint s Package for CD (PowerPoint 2007 and 2003 ) or Pack and Go (PowerPoint 2000 and before) feature when burning your presentation onto a CD. In addition to your presentation, a copy of Microsoft’s PowerPoint Viewer is added to the CD to run PowerPoint presentations on computers that don t have PowerPoint installed.





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Effective Business Presentation 101 #business #card #printing

#business presentation

#

5 Ways to Give Effective Business Presentations

How to give Effective Business Presentations

In our day-to-day life, we are in the habit of presenting, may it be in the form of sharing the highlights of our day, voicing out ideas and opinions, or chatting about our work.But in business, giving the best and effective presentations is a must, in order to close more leads and sales. Giving a presentation about your business and latest projects with clients or stakeholders or with a large audience, can be stressful or a bliss. It depends on how you prepare and take the experience.

Preparation and effective delivery are the most important steps for you to give the best business presentation and close that important deal and generate more sales.

In this article, I will outline 5 ways to give Effective Business Presentations:

1. Connect with your audience

Your presentation must fit the occasion and audience you are speaking to. For example, when you re presenting to high- profile clients, your presentation must be formal, organized and businesslike. But when you re speaking to students or friends, your presentation must be more simple and casual.

One of the best way to connect with your audience is to animate your presentation by putting popular quotes. Engage with your audience by asking questions that resonates with what they value.

Make your presentation touch at a personal level- how would your product and service make a difference on their lives, how does your products and services add value to your customers? Ask them questions and interact with your audience during your presentation.

2. Paint a picture in your audience minds

Let them picture out your idea, products, and services by placing pictures and images in your presentation. There s truth to the saying that, A picture paints a thousand words. But make sure to pick out great images and visuals that tell a moving story about your business, products and services.

Your presentation must leave a lasting impression on their minds long after they ve gone back to their offices or homes. That s why visuals are great since it lasts longer and can also be shared in the various social media sites.Convey your thoughts clearly by putting relevant content in your presentation. The flow of presentation looks like this:

    Flow of Presentation
  • The Opening: Grab the audience attention
  • Body: Substance and Purpose
  • Closing: Summary of Main points and Highlights

3. Put incredibly great content

Make your presentation count by putting content that matters. Don t be too wordy and stuffing your audience with too much content. The purpose of presentation is interaction, which means that, it is the backdrop and the highlight of your speech, so make it count.

Presentation also serves as your guide so that you know where to emphasize, pause, ask questions and elaborate more on the topic. Presentation also acts a promotion of your business, products and services.

4. Use statistics and data

One important thing to put in your presentations are charts and graphs based on research and statistics. This statistics must align with the purpose of your presentation. But don t make it too technical that your audience would need to look up a dictionary, almanac or Google for the definition of terms. Make your presentation as basic as possible and understandable by people of various demographics and background.

As Albert Einstein said, Make it simple, but not simpler.

5. You are the presentation

Presentations does not work when you the presentor is not an effective and confident speaker to talk about the subject. That means, the success of the presentation relies on you who delivers the content to your clients or audience.

Be confident and eliminate ahh, uhmms, you know in your speech. Be mindful of your body language so that it will convey authority, confidence and assurance that communicates to your audience.

Buddy up with a colleague or friend and practice your presentation beforehand. Be knowledgeable of the subject and data you re speaking about in the presentation beforehand. And, during your presentation, have a clear voice and tone and put emphasis on the most important topics in the presentation.

Add a sense of humor to make the presentation more interesting and entertaining for your audience.

And always remember, you are part of the presentation, so portray authority and confidence on the subject.

One of the great and effective speakers of our century is the late Steve Jobs. In one of his great speeches, Steve Jobs said, Stay hungry, and Stay foolish. In that light, we must continuously learn and hone our craft may it be in speaking, presenting, selling, working out tasks, and managing business.

FG Business Writer





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How to Create an Effective Business Continuity Plan #selling #business

#business continuity plan

#

How to Create an Effective Business Continuity Plan

We rarely get a head’s up that a disaster is ready to strike. Even with some lead time, though, multiple things can go wrong; every incident is unique and unfolds in unexpected ways.

This is where a business continuity plan comes into play. To give your organization the best shot at success during a disaster, you need to put a current, tested plan in the hands of all personnel responsible for carrying out any part of that plan. The lack of a plan doesn’t just mean your organization will take longer than necessary to recover from an event or incident. You could go out of business for good.

How Business Continuity, Disaster Recovery Plans Differ

Business continuity (BC) refers to maintaining business functions or quickly resuming them in the event of a major disruption, whether caused by a fire, flood, epidemic illness or a malicious attack across the Internet. A BC plan outlines procedures and instructions an organization must follow in the face of such disasters; it covers business processes, assets, human resources, business partners and more.

Many people think a disaster recovery plan is the same as a business continuity plan, but a DR plan focuses mainly on restoring IT infrastructure and operations after a crisis. It’s actually just one part of a complete business continuity plan, as a BC plan looks at the continuity of the entire organization. Do you have a way to get HR, manufacturing, and sales and support functionally up and running so the company can continue to make money right after a disaster?

For example, if the building that houses your customer service representatives is flattened by a tornado, do you know how those reps can handle customer calls? Will they work from home temporarily, or from an alternate location? Companies such as SunGard sell access to cubicles that include a desk, phone and computer in their recovery centers, along with server- and device-based DR services.

Note that a business impact analysis (BIA) is another part of a BC plan. A BIA identifies the impact of a sudden loss of business functions, usually quantified in a cost. Such analysis also helps you evaluate whether you should outsource non-core activities in your BCP, which can come with its own risks. The BIA essentially helps you look at your entire organization’s processes and determine which are most important.

Why Business Continuity Planning Matters

Whether you operate a small business or a large corporation, you strive to remain competitive. It’s vital to retain current customers while increasing your customer base — and there’s no better test of your capability to do so than right after an adverse event.

Because restoring IT is critical for most companies, numerous disaster recovery solutions are available. You can rely on IT to implement those solutions. But what about the rest of your business functions? Your company’s future depends on your people and processes. Being able to handle any incident effectively can have a positive effect on your company’s reputation and market value, and it can increase customer confidence.

First, Create a Business Continuity Plan

If your organization doesn’t have a BC plan in place, start by assessing your business processes, determining which areas are vulnerable, and the potential losses if those processes go down for a day, a few days or a week. This is essentially a (BIA).

Next, develop a plan. You can use any number of free templates available online or find an actual plan published by an organization similar to yours and modify it as needed.

There are six general steps involved in creating a business continuity plan:

  1. Identify the scope of the plan.
  2. Identify key business areas.
  3. Identify critical functions.
  4. Identify dependencies between various business areas and functions.
  5. Determine acceptable downtime for each critical function.
  6. Create a plan to maintain operations.

One common business continuity planning tool is a checklist that includes supplies and equipment, the location of data backups and backup sites, where the plan is available and who should have it, and contact information for emergency responders, key personnel and backup site providers.

Remember that the disaster recovery plan is part of the business continuity plan, so check with your IT department to ensure it has or is actively developing a DR plan.

As you create your plan, consider interviewing key personnel in organizations who have gone through a disaster successfully. People generally like to share “war stories” and the steps and techniques (or clever ideas) that saved the day. Their insights could prove incredibly valuable in helping you to craft a solid business continuity plan.

Then, Test Your Business Continuity Plan

You have to rigorously test a plan to know if it’s complete and will fulfill its intended purpose. Many organizations test a business continuity plan two to four times a year. The schedule depends on your type of organization, the amount of turnover of key personnel and the number of business processes and IT changes that have occurred since the last round of testing.

Common tests include table-top exercises, structured walk-throughs and simulations. Test teams are usually composed of the recovery coordinator and members from each functional unit.

A table-top exercise usually occurs in a conference room with the team poring over the plan, looking for gaps and ensuring that all business units are represented therein.

In a structured walk-through. each team member walks through his or components of the plan in detail to identify weaknesses. Often, the team works through the test with a specific disaster in mind. Some organizations incorporate drills and disaster role-playing into the structured walk-through. Any weaknesses should be corrected and an updated plan distributed to all pertinent staff.

It’s also a good idea to conduct a full emergency evacuation drill at least once a year. This type of test lets you determine if you need to make special arrangements to evacuate staff members who have physical limitations.

Lastly, disaster simulation testing can be quite involved and should be performed annually. For this test, create an environment that simulates an actual disaster, with all the equipment, supplies, and personnel (including business partners and vendors) who would be needed. The purpose of a simulation is to determine if you can carry out critical business functions during the event.

During each phase of business continuity plan testing, include some new employees on the test team. “Fresh eyes” might detect gaps or lapses of information that experienced team members could overlook.

Finally, Review and Improve Your Business Continuity Plan

Much effort goes into creating and initially testing a BC plan. Once that job is complete, some organizations let the plan sit while other, more critical tasks get attention. When this happens, plans go stale and are of no use when needed.

Technology evolves, and people come and go, so the plan needs to be updated, too. Bring key personnel together at least annually to review the plan and discuss any areas that must be modified.

Prior to the review, solicit feedback from staff to incorporate into the plan. Ask all departments or business units to review the plan, including branch locations or other remote units. If you’ve had the misfortune of facing a disaster and had to put the plan into action, be sure to incorporate lessons learned. Many organizations conduct a review in tandem with a table-top exercise or structured walk-through.

How to Ensure Business Continuity Plan Support, Awareness

One way to ensure your plan is not successful is to adopt a casual attitude toward its importance. Every business continuity plan must be supported from the top down. That means senior management must be represented when creating and updating the plan; no one can delegate that responsibility to subordinates. In addition, the plan is likely to remain fresh and viable if senior management makes it a priority by dedicating time for adequate review and testing.

Management is also key to promoting user awareness. If employees don’t know about the plan, how will they be able to react appropriately when every minute counts? Although plan distribution and training can be conducted by business unit managers or HR staff, have someone from the top kick off training and punctuate its significance. It’ll have a greater impact on all employees, giving the plan more credibility and urgency.

Follow everything from CIO





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Create Effective and Successful Business Presentations #business #awards

#business presentation

#

10 Tips for Creating Successful Business Presentations

By Wendy Russell. Presentation Software Expert

Business is all about selling — a product, topic or concept. When making a business presentation, the most important thing is to know your material. If you do not know everything about what you are selling, it is not likely that the audience will be buying.

Keep your audience focused and interested. Making effective business presentations takes practice, but with a few tips up your sleeve, you are ready to take on the challenge.

1. Use Key Phrases About Your Topic

Jacobs Stock Photography/Stockbyte/Getty Images Note – These business presentation tips refer to PowerPoint (any version) slides. but all of these tips in general, can be applied to any presentation.

Seasoned presenters use key phrases and include only essential information. Choose only the top three or four points about your topic and make them consistently throughout the delivery. Simplify and limit the number of words on each screen. Try not to use more than three bullets per slide. The surrounding space will make it easier to read.

Continue Reading Below

2. Slide Layout is Important

Make your slides easy to follow. Put the title at the top of the slide where your audience expects to find it. Phrases should read left to right and top to bottom. Keep important information near the top of the slide. Often the bottom portions of slides cannot be seen from the back rows because heads are in the way.

3. Limit Punctuation and Avoid All Capital Letters

Punctuation can needlessly clutter the slide and the use of all caps makes statements more difficult to read and is like SHOUTING at your audience.

Continue Reading Below

4. Avoid Fancy Fonts

Choose a font that is simple and easy to read such as Arial, Times New Roman or Verdana. Avoid script type fonts as they are hard to read on screen. Use, at most, two different fonts – perhaps one for headings and another for content. Keep all fonts large enough (at least 24 pt and preferably 30 pt) so that people at the back of the room will be able to easily read what is on the screen.

  • Dark text on a light background is best, but avoid white backgrounds — tone it down by using beige or another light color that will be easy on the eyes. Dark backgrounds are effective to show off company colors or if you just want to dazzle the crowd. In that case, be sure to make text a light color for easy reading.
  • Patterned or textured backgrounds can reduce readability of text.
  • Keep your color scheme consistent throughout your presentation.

More

6. Use Slide Designs Effectively

When using a design theme (PowerPoint 2007) or design template (earlier versions of PowerPoint), choose one that is appropriate for the audience. A clean, straightforward layout is best if you are presenting to business clientele. Select one that is full of color and contains a variety of shapes if your presentation is aimed at young children.

7. Limit the Number Of Slides

Keeping the number of slides to a minimum, ensures that the presentation will not become too long and drawn out. It also avoids the problem of continually changing slides during the presentation that can be a distraction to your audience. On average, one slide per minute is about right.

8. Use Photos, Charts and Graphs

Combining photos, charts and graphs and even embedding digitized videos with text, will add variety and keep your audience interested in the presentation. Avoid having text only slides.

9. Avoid Excessive Use of Slide Transitions and Animations

While transitions and animations can heighten your audience’s interest in the presentation, too much of a good thing can distract them from what you are saying. Remember, the slide show is meant to be a visual aid, not the focus of the presentation.

Keep animations consistent in the presentation by using animation schemes and apply the same transition throughout the presentation.

10. Make Sure Your Presentation Can Run On Any Computer

Use PowerPoint s Package for CD (PowerPoint 2007 and 2003 ) or Pack and Go (PowerPoint 2000 and before) feature when burning your presentation onto a CD. In addition to your presentation, a copy of Microsoft’s PowerPoint Viewer is added to the CD to run PowerPoint presentations on computers that don t have PowerPoint installed.





Tags : , , , , ,

Effective Business Presentation 101 #business #attire

#business presentation

#

5 Ways to Give Effective Business Presentations

How to give Effective Business Presentations

In our day-to-day life, we are in the habit of presenting, may it be in the form of sharing the highlights of our day, voicing out ideas and opinions, or chatting about our work.But in business, giving the best and effective presentations is a must, in order to close more leads and sales. Giving a presentation about your business and latest projects with clients or stakeholders or with a large audience, can be stressful or a bliss. It depends on how you prepare and take the experience.

Preparation and effective delivery are the most important steps for you to give the best business presentation and close that important deal and generate more sales.

In this article, I will outline 5 ways to give Effective Business Presentations:

1. Connect with your audience

Your presentation must fit the occasion and audience you are speaking to. For example, when you re presenting to high- profile clients, your presentation must be formal, organized and businesslike. But when you re speaking to students or friends, your presentation must be more simple and casual.

One of the best way to connect with your audience is to animate your presentation by putting popular quotes. Engage with your audience by asking questions that resonates with what they value.

Make your presentation touch at a personal level- how would your product and service make a difference on their lives, how does your products and services add value to your customers? Ask them questions and interact with your audience during your presentation.

2. Paint a picture in your audience minds

Let them picture out your idea, products, and services by placing pictures and images in your presentation. There s truth to the saying that, A picture paints a thousand words. But make sure to pick out great images and visuals that tell a moving story about your business, products and services.

Your presentation must leave a lasting impression on their minds long after they ve gone back to their offices or homes. That s why visuals are great since it lasts longer and can also be shared in the various social media sites.Convey your thoughts clearly by putting relevant content in your presentation. The flow of presentation looks like this:

    Flow of Presentation
  • The Opening: Grab the audience attention
  • Body: Substance and Purpose
  • Closing: Summary of Main points and Highlights

3. Put incredibly great content

Make your presentation count by putting content that matters. Don t be too wordy and stuffing your audience with too much content. The purpose of presentation is interaction, which means that, it is the backdrop and the highlight of your speech, so make it count.

Presentation also serves as your guide so that you know where to emphasize, pause, ask questions and elaborate more on the topic. Presentation also acts a promotion of your business, products and services.

4. Use statistics and data

One important thing to put in your presentations are charts and graphs based on research and statistics. This statistics must align with the purpose of your presentation. But don t make it too technical that your audience would need to look up a dictionary, almanac or Google for the definition of terms. Make your presentation as basic as possible and understandable by people of various demographics and background.

As Albert Einstein said, Make it simple, but not simpler.

5. You are the presentation

Presentations does not work when you the presentor is not an effective and confident speaker to talk about the subject. That means, the success of the presentation relies on you who delivers the content to your clients or audience.

Be confident and eliminate ahh, uhmms, you know in your speech. Be mindful of your body language so that it will convey authority, confidence and assurance that communicates to your audience.

Buddy up with a colleague or friend and practice your presentation beforehand. Be knowledgeable of the subject and data you re speaking about in the presentation beforehand. And, during your presentation, have a clear voice and tone and put emphasis on the most important topics in the presentation.

Add a sense of humor to make the presentation more interesting and entertaining for your audience.

And always remember, you are part of the presentation, so portray authority and confidence on the subject.

One of the great and effective speakers of our century is the late Steve Jobs. In one of his great speeches, Steve Jobs said, Stay hungry, and Stay foolish. In that light, we must continuously learn and hone our craft may it be in speaking, presenting, selling, working out tasks, and managing business.

FG Business Writer





Tags : , , ,

Writing an Effective Business Document #franchise #business #opportunities

#business documents

#

Writing an Effective Business Document

Professional Writer and Editor

Though the format for writing has changed, people are doing as much writing (if not more) than they ever have. Writing effectively allows you to express your ideas clearly and coherently, and it is an essential part of corresponding with others in the workforce.

Most Jobs Require Writing e-mails, letters, memos, reports, analyses, project summaries, product descriptions, and the list goes on. The ability to write well is essential in obtaining a job (think r sum s and cover letters), in performing the job, and in being promoted. Those who do not write well and who make obvious grammar, spelling, and punctuation errors are at a disadvantage in the corporate world. To preserve your professional image, make sure that your writing is as effective as possible by following these guidelines:

Know the Purpose and Scope of Your Document
Before you begin writing, know the purpose for which you are writing and what you want your document to accomplish. As you write, keep your primary objective in mind (you could even type it at the top of your document and refer to it throughout the writing process, if needed; you can delete it when you are finished with the initial draft), and never stray from it. However, if in the course of your writing you discover that your focus has changed, that s okay. Simply make sure to revise your writing as needed to reflect your new purpose in order to maintain a clear, coherent document.

Tell readers early on how they will benefit from reading your document what they will be able to accomplish, what information they will be able to gain, what product or service they will be able to purchase that will make their lives better or easier, or in what other way they will be able to benefit from reading your document..

Identify (and Write to) Your Audience
Knowing to whom you are writing will help you determine the tone and content of your document. If you re not exactly sure who your audience is, ask yourself who you are writing the document for or who is most likely to benefit from what you are writing. If you are writing with the intent of selling a product or service to someone or promoting a cause, you may want to ask yourself: What age are my intended readers? What s their background? Where do they live? What stage of life are they in? What are their interests? What is important to them? These and similar questions will help you to target and write to your audience.

As you write, do be careful of technical and other jargon, acronyms, and abbreviations. Unless you are writing for a very specialized field, it is best to avoid jargon and to spell out acronyms and abbreviations on their first use. No matter your audience, you generally don t need to be overly stuffy or formal; a normal, conversational tone will usually do the job.

Understand the Needs of Your Reader
Once you have identified your audience, try to anticipate the information that your reader will want or need, and identify and include that information in your document as you write. Also try to address any potential arguments or concerns readers might have, and address those, as well.

Organize Your Document
Follow the standard format for the type of document you are writing, whether it be a memo, letter, e-mail, r sum , report, advertisement, project summary, or other communication.

For longer documents, start with an outline, and work from there. The beauty of word processors is that you can easily restructure your ideas later if necessary. Creating an outline helps you determine early on if you are including all of the information that you need to. To help you be as complete as you need to be, ask yourself who, what, where, when, why, and how. Who am I writing to? What is my purpose? And so on. Though you will not always need to answer all of these questions in your documents, you will probably want to include information to answer most of them most of the time.

In your introduction, tell the reader the purpose of your document and what you want him or her to do. In subsequent paragraphs, group related information together, and generally include only one key point in each paragraph or section. When listing information in paragraph format, use first, second, third, and so forth, or use a bulleted list, in order to help your reader easily follow the organization of your document.

For longer works, also use headings and subheadings to indicate the sections of your document. Such visible structure allows readers to find the information that they need quickly and easily.

In your conclusion, restate the main purpose of your document, and tell the reader what you want her or him to do with the information you are providing, whether that be to buy a product or service, change or adopt a company policy, give you a promotion, etcetera.

Identify the Benefits to the Reader
Especially for advertising, sales copy, and other documents meant to persuade, identify and emphasize the benefits of a product, service, or policy, for example, rather than just its features.

Our newest line of express buses has built-in Wi-Fi, AC power outlets, and individual reading lights.





Tags : , , , ,

Writing an Effective Business Document #business #stationery

#business documents

#

Writing an Effective Business Document

Professional Writer and Editor

Though the format for writing has changed, people are doing as much writing (if not more) than they ever have. Writing effectively allows you to express your ideas clearly and coherently, and it is an essential part of corresponding with others in the workforce.

Most Jobs Require Writing e-mails, letters, memos, reports, analyses, project summaries, product descriptions, and the list goes on. The ability to write well is essential in obtaining a job (think r sum s and cover letters), in performing the job, and in being promoted. Those who do not write well and who make obvious grammar, spelling, and punctuation errors are at a disadvantage in the corporate world. To preserve your professional image, make sure that your writing is as effective as possible by following these guidelines:

Know the Purpose and Scope of Your Document
Before you begin writing, know the purpose for which you are writing and what you want your document to accomplish. As you write, keep your primary objective in mind (you could even type it at the top of your document and refer to it throughout the writing process, if needed; you can delete it when you are finished with the initial draft), and never stray from it. However, if in the course of your writing you discover that your focus has changed, that s okay. Simply make sure to revise your writing as needed to reflect your new purpose in order to maintain a clear, coherent document.

Tell readers early on how they will benefit from reading your document what they will be able to accomplish, what information they will be able to gain, what product or service they will be able to purchase that will make their lives better or easier, or in what other way they will be able to benefit from reading your document..

Identify (and Write to) Your Audience
Knowing to whom you are writing will help you determine the tone and content of your document. If you re not exactly sure who your audience is, ask yourself who you are writing the document for or who is most likely to benefit from what you are writing. If you are writing with the intent of selling a product or service to someone or promoting a cause, you may want to ask yourself: What age are my intended readers? What s their background? Where do they live? What stage of life are they in? What are their interests? What is important to them? These and similar questions will help you to target and write to your audience.

As you write, do be careful of technical and other jargon, acronyms, and abbreviations. Unless you are writing for a very specialized field, it is best to avoid jargon and to spell out acronyms and abbreviations on their first use. No matter your audience, you generally don t need to be overly stuffy or formal; a normal, conversational tone will usually do the job.

Understand the Needs of Your Reader
Once you have identified your audience, try to anticipate the information that your reader will want or need, and identify and include that information in your document as you write. Also try to address any potential arguments or concerns readers might have, and address those, as well.

Organize Your Document
Follow the standard format for the type of document you are writing, whether it be a memo, letter, e-mail, r sum , report, advertisement, project summary, or other communication.

For longer documents, start with an outline, and work from there. The beauty of word processors is that you can easily restructure your ideas later if necessary. Creating an outline helps you determine early on if you are including all of the information that you need to. To help you be as complete as you need to be, ask yourself who, what, where, when, why, and how. Who am I writing to? What is my purpose? And so on. Though you will not always need to answer all of these questions in your documents, you will probably want to include information to answer most of them most of the time.

In your introduction, tell the reader the purpose of your document and what you want him or her to do. In subsequent paragraphs, group related information together, and generally include only one key point in each paragraph or section. When listing information in paragraph format, use first, second, third, and so forth, or use a bulleted list, in order to help your reader easily follow the organization of your document.

For longer works, also use headings and subheadings to indicate the sections of your document. Such visible structure allows readers to find the information that they need quickly and easily.

In your conclusion, restate the main purpose of your document, and tell the reader what you want her or him to do with the information you are providing, whether that be to buy a product or service, change or adopt a company policy, give you a promotion, etcetera.

Identify the Benefits to the Reader
Especially for advertising, sales copy, and other documents meant to persuade, identify and emphasize the benefits of a product, service, or policy, for example, rather than just its features.

Our newest line of express buses has built-in Wi-Fi, AC power outlets, and individual reading lights.





Tags : , , , ,

Effective Business Presentation 101 #denver #business #journal

#business presentation

#

5 Ways to Give Effective Business Presentations

How to give Effective Business Presentations

In our day-to-day life, we are in the habit of presenting, may it be in the form of sharing the highlights of our day, voicing out ideas and opinions, or chatting about our work.But in business, giving the best and effective presentations is a must, in order to close more leads and sales. Giving a presentation about your business and latest projects with clients or stakeholders or with a large audience, can be stressful or a bliss. It depends on how you prepare and take the experience.

Preparation and effective delivery are the most important steps for you to give the best business presentation and close that important deal and generate more sales.

In this article, I will outline 5 ways to give Effective Business Presentations:

1. Connect with your audience

Your presentation must fit the occasion and audience you are speaking to. For example, when you re presenting to high- profile clients, your presentation must be formal, organized and businesslike. But when you re speaking to students or friends, your presentation must be more simple and casual.

One of the best way to connect with your audience is to animate your presentation by putting popular quotes. Engage with your audience by asking questions that resonates with what they value.

Make your presentation touch at a personal level- how would your product and service make a difference on their lives, how does your products and services add value to your customers? Ask them questions and interact with your audience during your presentation.

2. Paint a picture in your audience minds

Let them picture out your idea, products, and services by placing pictures and images in your presentation. There s truth to the saying that, A picture paints a thousand words. But make sure to pick out great images and visuals that tell a moving story about your business, products and services.

Your presentation must leave a lasting impression on their minds long after they ve gone back to their offices or homes. That s why visuals are great since it lasts longer and can also be shared in the various social media sites.Convey your thoughts clearly by putting relevant content in your presentation. The flow of presentation looks like this:

    Flow of Presentation
  • The Opening: Grab the audience attention
  • Body: Substance and Purpose
  • Closing: Summary of Main points and Highlights

3. Put incredibly great content

Make your presentation count by putting content that matters. Don t be too wordy and stuffing your audience with too much content. The purpose of presentation is interaction, which means that, it is the backdrop and the highlight of your speech, so make it count.

Presentation also serves as your guide so that you know where to emphasize, pause, ask questions and elaborate more on the topic. Presentation also acts a promotion of your business, products and services.

4. Use statistics and data

One important thing to put in your presentations are charts and graphs based on research and statistics. This statistics must align with the purpose of your presentation. But don t make it too technical that your audience would need to look up a dictionary, almanac or Google for the definition of terms. Make your presentation as basic as possible and understandable by people of various demographics and background.

As Albert Einstein said, Make it simple, but not simpler.

5. You are the presentation

Presentations does not work when you the presentor is not an effective and confident speaker to talk about the subject. That means, the success of the presentation relies on you who delivers the content to your clients or audience.

Be confident and eliminate ahh, uhmms, you know in your speech. Be mindful of your body language so that it will convey authority, confidence and assurance that communicates to your audience.

Buddy up with a colleague or friend and practice your presentation beforehand. Be knowledgeable of the subject and data you re speaking about in the presentation beforehand. And, during your presentation, have a clear voice and tone and put emphasis on the most important topics in the presentation.

Add a sense of humor to make the presentation more interesting and entertaining for your audience.

And always remember, you are part of the presentation, so portray authority and confidence on the subject.

One of the great and effective speakers of our century is the late Steve Jobs. In one of his great speeches, Steve Jobs said, Stay hungry, and Stay foolish. In that light, we must continuously learn and hone our craft may it be in speaking, presenting, selling, working out tasks, and managing business.

FG Business Writer





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