Tag: Ecommerce

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A Junkyard of Bad E-Commerce Ideas #bad #ecommerce #sites


A Junkyard of Bad E-Commerce Ideas

By Michael Mahoney
Jan 18, 2002 12:27 PM PT

If the saying is true that one person’s junk is another’s gold, then there should be plenty of wealth to go around for e-businesses these days. After all, the junkyard of bad e-commerce ideas has been piling up steadily for several years.

Unless today’s e-commerce companies can transform the failures of companies like Furniture.com or E-stamp.com into valuable lessons and profitable business models, then such misguided efforts will go down in history as just a few more poor business models for online retail.

“It’s not enough to merely have the lowest price or the slickest site,” Yankee Group’s Paul Ritter told the E-Commerce Times. “Many e-businesses built their business models looking to be the leader in one or two areas, such as maybe the lowest price or quickest checkout, and those are all important, but it’s a balancing of many, many factors simultaneously that makes the difference.”

For example, after struggling with the sale of Internet postage, E-Stamp Corporation announced that it would exit the Internet-based postage industry to focus on shipping and logistics, only later to turn to an e-learning business model. E-Stamp was later purchased by Stamps.com, which is still in the Web postage business after making several rounds of job cuts and gaining a new CEO in August.

As for Furniture.com, it closed its virtual doors as did other e-tailers that had a hard time trying to sell couches via the Internet.

How Convenient

Some of the factors that have to be considered when weighing the value of an e-commerce business model are delivery and convenience, which were vastly underrated or oversimplified in some of the Net’s most infamous e-commerce duds. What may appear to be convenient at first glance, may turn out to be much more complicated when actually implemented by consumers.

“It’s an erroneous assumption that everything is more convenient to do things on the Internet,” David Schehr, Research Director with GartnerG2, told the E-Commerce Times.

In the case of the Internet postage companies, Schehr said, consumers often had to use a certain kind of printer, that did not provide an advantage over a postage meter which can be loaded remotely. “It sounds convenient but turns out to be very cumbersome,” he commented.

Time of Essence

What is convenient to sell on the Net are products that are not time sensitive, said Schehr, who also pointed to pharmaceuticals being sold over the Net as generally another bad idea.

“Who you can use (for your prescriptions) is defined by your medical plan,” Schehr said. “And generally you either need (your medications) every day because you have a chronic condition, or, if you have an acute condition. For example, you need antibiotics for a fever within a 36 to 48 hour window. You’re dealing with very high time sensitivity.”

Double-Edged Sword

The second mistake made by many e-commerce busts was failing to realize that a product or service sold via the Net must be convenient not only for the consumer, but also for the business selling it.

In the case of Internet grocers, for example, the cost of providing convenience, which entailed building a distribution, storage, and refrigeration infrastructure plus an order fulfillment and door-to-door delivery system, turned out to be too expensive and cumbersome.

“Convenience works both ways,” Jupiter Media Metrix analyst Rob Leathern told The E-Commerce Times. “If it’s convenient for the consumer but not cost effective for the online merchants, it’s not going to work.”

Money, Money

Underlying these false assumptions is that many e-tailers overestimated the value of their current customers while misjudging how much additional money would have to be spent to get a continuous stream of new customers.

“Companies can learn from prior folded e-businesses that it takes far more money and time than most people think to build a core customer base that leads to profitability,” Ritter said. “Many companies pursued a skewed model where the customer acquisition costs were three to four times the average value of what that customer was to them even on a gross sales basis.”

These models were based on the assumption that new customers will become loyal customers after several years and eventually convert into a steady stream of recurring profits. According to Ritter, this is a tough feat to sustain given the need by investors to see immediate profits — especially in tough economic times.

Piggy Back

So what recourse do e-tailers now have after seeing what types of business models and false expectations lead to a permanent residence in the junkheap? Leathern said it’s time for e-tailers to ride the backs of the bigger, established brand names.

“There’s a tremendous amount of potential there for attractive brands that consumers already have relationships with,” Leathern said. “As they communicate to their consumers the online brand as a way to do business, other companies can piggy back on that — but it’s important to be real partners rather than just a link on someone’s site.”

Furthermore, just because everyone can see that a business exists online does not mean the company should try to deliver goods and services to a wide demographic.

“Building up slowly and bootstrapping are the ways to go rather than seeing (the online space) as an enormous market that�s yours to lose if you don’t move very quickly,” Leathern said. “Your infrastructure needs to be in place already or you need to deliver only to very small localized markets to begin with.”

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Nextopia eCommerce Site Search and Navigation #hosted #ecommerce #platforms


Sell more with better search

Nextopia Enhanced Autocomplete

Nextopia Navigation

Nextopia Mobile Search

Resources and Analysis

Nextopia has been one of the greatest assets to the relaunch of our website. We have seen our sales page view times greatly increase as customers are better able to find exactly what they want! The ability to promote, redirect, merchandise these product inquiries has been an extremely valuable asset to the success of our e-commerce.

Katie E-Commerce Manager, Watchit.ca

A proven winner. Nextopia has TRIPLED Revenue, DOUBLED conversion rate and slashed bounce rate by over 50% from improved search functionality!

Brendan Fleming Director, eCommerce, Lacrosse Unlimited

Nextopia has made it easier for our customers to find the flags they’re looking for, boosted our conversion rates and helped bring our success to another level, especially in a mobile environment. We looked at several on-site search solutions and remain thrilled that we made the right choice in selecting Nextopia.

Jeffrey Reynolds President/CEO, American Flags

I have been implementing systems for about 50 years. Nextopia is the only system I have seen that performs better in the real world than in the demo. It has reduced bounce rates and increased conversions by of 20%. Support has been fast and effective.

Bob Tenney Owner, The Thread Exchange, Inc.

Nextopia has been everything they said it would be. Their service in helping us get started has been exceptional. Our search and filters are fast, accurate and easy to use. We are very pleased that we chose Nextopia.

Drew Steimel Owner, DK Oldies

Nextopia’s search feature made it easier for our customers to look for a particular product just by typing few letters of the product name. Being mobile friendly, their tools work across devices which is very important for us as well as our customers.

Kamal Mukherjee Founder CEO, Drink Up NY

Our ecom site hosted products that required a lot of customer knowledge and was difficult to navigate. Nextopia set itself apart from the first phone call actually seeming interested in our business succeeding. Their staff was highly engaged and informative and ensured a seamless and smooth transition. The results were immediate: zero search result events practically disappeared, sales increased. This is one very satisfied customer and you will be too.

Jeff Moore VP, Technology, American Autowire

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Multi-store ecommerce #multi-store #ecommerce


Innovate Your Business – Get A Smarter Way To Sell Online

FREE connector for eBay and other channels – multi-channel just got easier

Don’t pay to connect your online store to eBay! eCorner allows you to manage your eBay, Facebook Shop, Google Shopping or Amazon accounts directly to your online store for no additional cost.

It allows you to list and manage sales from your store directly onto eBay. It supports all the eBay features as well as eBay stores. You can use our free eBay templates or install your own custom template. eCorner is there with free phone and email support and there are lots of tips.

Taking payments needs to be easy

Why pay transaction fees twice. With eCorner you pay your bank or payment provider the transaction fees for your credit card based sales but you do not pay eCorner any transaction or revenue based fees. If you use a payment method like bank transfer, cash or invoice then you pay no transaction fees unlike other online shop providers.

Automate and integrate your shipping

eCorner provide a wide variety of shipping methods built in which you can setup on your website such as the Australia Post calculator, Couriers Please integration or your own custom weight and region tables. These handle just about any possibility. We also provide integration to services like Australia Post and Couriers Please for calculating shipping cost in the shopping basket. We also support both Shippo and Temando which integrate your online store to many shipping providers and allows you to create an print labels and update your customer with tracking information.

Connect your Business Systems

All of eCorner’s online store packages come enabled and ready to connect to Xero cloud accounting system as a standard feature. You can transfer all your online orders and payments from your online store and eBay to Xero so that you can get the most efficient business processes working for you. We can also integrate our enterprise stores with a range of accounting and ERP systems, such as SAP Business One, Unleashed and Pentana ERAnet.

OneSaaS is a Software-as-a-Service (SaaS) integration platform designed to solve the challenges of integrating separate ‘cloud-based’ or on-site software solutions. It is basically an external mechanism that allows you to move and share data across multiple platforms to improve the way you integrate with external systems. So if you want to link your online store to MYOB and Mail Chimp for example, you can do that via OneSaaS.

Run a physical store and an online store

If you are running both a bricks and mortar shop and also selling through online channels then we have a complete solution for you with a fully integrated Point of Sale (POS) solution from KOUNTA. Fully cloud based just like our online stores you can run and access it from anywhere. KOUNTA will run on any device and is available even when your internet connection is not working. With our free KOUNTA integration you can connect to your KOUNTA account and we will ensure that your stock and orders from your online store and eBay are in sync with your stock in store through your KOUNTA POS system.

Need some help or don’t know where to start?

Marketing, Up Sell, Cross Sell – heaps of features to help you sell more

Our online store packages have hundreds of free, built-in, features to make running your online and offline business easier. Our features are included in the monthly cost unlike most of our competitors where you will need to pay for additional add-ons. We can’t list all the features and services that are available like Marketing Newsletter (or EDMs), Coupons, B2B services like Customer Groups and Tiered Price Lists, built-in Search Engine Optimisation management and much more. You can explore all of the great features in the 30 Day Free Trial store or explore the Features Page on our website.

Proudly Australian

eCorner™ is a Proudly Australian service provider of advanced Australian eCommerce websites that has been specialising in eCommerce since 2004.

With eCorner you can feel secure that your eCommerce Website and all your business data is hosted and managed in Australia.

Feel safe and secure with an Australian service provider
Pay NO transaction fees
Pay for your services in Australian dollars
Sell to Australia or the world

Feel safe and secure with an Australian service provider

Pay NO transaction fees

Pay for your services in Australian dollars

Sell to Australia or the world

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The Top Four Impacts of Cloud Computing on E-Commerce Applications #top, #impacts, #cloud, #computing,


The Top Four Impacts of Cloud Computing on E-Commerce Applications


Cloud-based e-commerce applications enable businesses to rapidly respond to market changes. However, IT leaders need to understand the potential trade-offs involved with using cloud e-commerce applications, including higher long-term costs and potential reduced control over the customer experience.

Table of Contents

  • Analysis
    • Impacts and Recommendations
      • Cloud-based e-commerce supports rapid responses to market opportunities and challenges, compared with licensed or internally developed on-premises applications
        • Cloud-based e-commerce applications’ lower costs and faster deployments enable IT and business leaders to evaluate new opportunities without large upfront investments
          • The wide range of cloud-based e-commerce applications and integration platforms offers IT leaders great flexibility when choosing deployment models and suppliers
            • The variety of cloud-based e-commerce offerings means IT leaders must understand the pros and cons of each option to select the best infrastructure approach for their needs
            • Gartner Recommended Reading

              2014 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

              Free Research

              Discover what 12,000 CIOs and Senior IT leaders already know.

              Why Gartner

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              ECommerce: Create Your Own eCommerce Site Without Any Coding #how #to #create #ecommerce #website


              eCommerce: Create Your Own eCommerce Site Without Any Coding

              This is a step by step course which will teach you from the very beginning to create a complete website. This course targets students who know nothing about web development and makes them web developers. After you are done with this course, you will be able to do these things:

              • Start your career as a web developer
              • Start your online business
              • Will have complete understanding on how to work on websites

              And guess what? You don’t need to learn any programming language to build professional websites if you follow this course.

              If you follow this course and can’t build a website on your own, i will be happy to refund you.

              If you notice the time duration, then you will find out that this course only has 17 lectures with 16 video. Do you know the reason behind that? The reason is simple. I don’t want you to know about boring definitions about webhost, domain and similar terms. I want you to build things and thus, i did it with you in the course.

              I built an eCommerce website from scratch step by step in this course and i can guaranty you that you can do the same.

              If you have interest in digital stores, it is the best time to learn because the world is getting more and more digital.

              See you in the group discussions.

              Какова целевая аудитория?

              • Anybody who wants to build websites
              • Anybody who wants to start career in web development
              • Anybody who wants to earn selling products online
              • Anybody who wants to start an eCommerce store for their business

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              What is Sales Force Automation? Webopedia Definition #sfa, #sales #force #automation, #business, #ecommerce, #software,


              sales force automation

              Related Terms

              Abbreviated SFA. sales force automation is a technique of using software to automate the business tasks of sales, including order processing, contact management, information sharing, inventory monitoring and control, order tracking, customer management, sales forecast analysis and employee performance evaluation.

              SFA is often used interchangeably with CRM ; however, CRM does not necessarily imply automation of sales tasks.

              Learn more about sales force automation, CRM and business intelligence on eCRM Guide .

              safe title area

              sales target

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              The 15 Most Popular Online Payment Solutions #ecommerce,mobile #payments,paypal,finance,online #payment,digital #payments


              The 15 Most Popular Online Payment Solutions

              Serial entrepreneur, mentor, advisor and co-founder of YoungEntrepreneur.com

              December 6, 2016

              There s no denying that when it comes to accepting and receiving payments, PayPal is the reigning champion. In fact, it s the de facto online payment solution for online customers, freelancers, and business owners.

              While people tend to love PayPal for a variety of reasons, technology has opened the door for a number of competitors to challenge PayPal by offering cheaper frees, faster transactions, and enhanced security. Here are 15 of those alternatives.

              1. Due

              Due made a name for itself through its innovative time-tracking and invoicing tools, which are especially useful for freelancers and small business owners. More recently, Due has allowed users to start accepting secure online payments for just a 2.7 percent transaction rate. Due also accepts global payments, which typically occur within two business days, as well as a digital wallet to send or receive money to anyone in the world instantly with little to no cost. It even has an e-bank where you can store your cash online.

              2. Stripe

              Stripe has fascinated users for the last couple of years with its powerful and flexible API. This means that you can tailor the platform to meet your specific needs, whether you re running a subscription-based company or an on-demand marketplace. Stripe integrates with hundreds of other applications, so even if you re not a professional coder, you can get up and running quickly. The lack of setup, monthly, or hidden fees is an added bonus.

              3. Dwolla

              Dwolla has similar features to PayPal when it comes to transferring funds, but thanks to its API, it focuses more on bank transfers, or Automated Clearing House (ACH) payments. so users can create a customized payment solution where payments are received within a day. Best of all, transactions are free.

              4. Apple Pay

              If you re a merchant, then it s time to consider accepting Apple Pay. Transactions are faster and more secure, since Apple Pay uses touch ID confirmation. In other words, a customer can use their fingerprint to pay for their takeout pizza. Apple Pay is still relatively young, but don t be surprised if the service will adapt to support older machines. Also, word on the street is that Apple is working on a P2P payments system within iMessage.

              5. Payoneer

              Payoneer is one of the oldest global payment processing services. It is available in more than 200 countries and accepts 150 different currencies. Receiving payments is free, and the platform includes a flexible API that grows with your business. Like PayPal, you can receive a plastic MasterCard if you aren t ready to go 100 percent digital.

              6. 2Checkout

              2Checkout is another trusted payment platform that allows users to accept credit cards, debit cards, and PayPal globally. It s available in 87 different languages, offers advanced fraud protection, integrates with hundreds of online shopping carts, and allows you to automatically bill customers with recurring billing.

              7. Amazon Payments

              If you want to give customers peace of mind, then accept payments through Amazon. Whenever they make a purchase on your site, they automatically go through Amazon s checkout. This means that they ll use their Amazon credentials, which makes the checkout process more convenient and trustworthy.

              8. Square

              Square changed the game when it introduced its magstripe reader, allowing business owners to swipe credit cards anywhere for a 2.75 percent transaction fee per swipe. However, you can also send electronic invoices, and ultimately get paid, through the Square Cash App.

              9. Payza

              With this popular service, you can send or receive payments from anyone in the world in just a matter of minutes. It also has a cool and easy-to-use interface, offers a robust and unique security system, and provides dedicated support and it s free to sign up. What s most interesting about Payza is that on top of receiving and withdrawing funds from a bank account and credit card, it also accepts bitcoin.

              10. Skrill

              Skrill has become a popular alternative to PayPal thanks to features like instant withdrawals and deposits, low transaction fees, exclusive offers, the ability to accept from 40 currencies, and being able to send text messages directly from your account. If you refer a friend, the company will put 10 percent of the fees they generate from paying or sending money into your Skrill account for an entire year.

              11. Venmo

              Even though PayPal acquired Venmo, the fundamental principles are different between the two. PayPal is used for making simple transactions for either personal or professional purposes. Venmo is used by individuals who consider themselves social spenders. In other words, it s like a hybrid of PayPal and a social network like Facebook, since transactions are shared on an online feed. So whenever a friend pays back a friend, it s shared publicly.

              12. Google Wallet

              Once known as Google Checkout, Google Wallet is an online payment service that allows users to send safe, simple, and speedy money transfers from their browser, smartphone, or Gmail account. You can store credit cards, debit cards, loyalty cards, and even gift cards to your account.

              13. WePay

              WePay prides itself on its top-notch customer service and fraud protection. Merchants, however, like the fact that customers can make their purchases without having to leave their site, thanks to a virtual terminal. WePay also offers Know Your Customer collection and risk management and can be used for invoicing, event ticketing, and marketing automation.

              14. Intuit GoPayment

              Intuit is almost indispensable for a small business owner. Besides being able to accept payments both online and in person with the mobile GoPayment credit card processor, Intuit can assist you with payroll and calculating taxes. The most promising features is the low monthly rate of $19.95, which only charges a 1.6 percent charge for credit card swipes, as opposed to the standard 2.40 percent rate.

              15. Authorize.net

              You can t leave out Authorize.net. After all, it s been processing payments since 1996! It s also the Internet s most widely-used payment gateway and has been the recipient of the Achievement in Customer Excellence (ACE) award from 2008 to 2016. Even though the company has been around for twenty years, it stays current with trends, like being able to accept Apple Pay. No wonder the company is so widely regarded!

              Today, online businesses have more payment platform options than ever before. Each platform comes with its own advantages and fallbacks, and it s up to you to find out which is best for your business. Which payment platforms have simplified your business transactions in the past? Which platforms do you plan on trying?

              Screenshots taken on 11/15/16

              Editor s note: Due is a content partner of Entrereneur.com.

              6 Challenges for Family Businesses (and How to Overcome Them)

              Adam Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Matthew, of Kidpreneurs and Small Busines.

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