Tag: Digital

Authenticity Mandate: Business Communication in the Digital Era #music #business

#business communication

#

An Authenticity Mandate: Business Communication in the Digital Era

Communication: “The imparting or exchanging of information or news.”

A humorist once said that the most powerful form of communication was the exchange of gossip between two people. Communication the act of sharing information and news is a primal need, regardless of culture, and as old as humankind.

Kit Bigelow with David Henderson

The Means or Instrumentality

There is confusion today between the essential elements and purposes of authentic communication and the latest technology.

Many stories written about today’s so-called “digital revolution” would lead us to assume that all of the new technological gadgets and online tools are magically changing us into better communicators.

In the frantic rush by many professional marketing, PR and advertising people to connect with core audiences, they are confusing technology for effective communications.

Companies and organizations believe that a Twitter account, Facebook page or new website will automatically make them more attuned to their audiences and that they will have a greater (and thus, louder) “voice” in the marketplace. There is a belief that new tools will make them more influential; that their opinions, products and services can be presented in exaggerated, unrealistic, or absolute terms; and that their audiences and the public will listen.

The reality, however, is that the answer is no, not necessarily true and not necessarily for the long term.

What the digital revolution has done is temporarily warp the expectations of companies, organizations, audiences and the public about communications in the digital era. Technology has not changed the enduring need for clear communications or for the exchange of credible news. What technology has altered is both the transmittal and mode of content rather than altering the purpose of communication itself, and therein lies confusion. Twitter limits use to 140-characters. There are times when a 2,000-word story would provide clearer communication.

The Core of Good Communications

Authentic, true communication results when its purpose is to impart a thought or opinion with the hope of a favorable response or positive feedback regardless of technology. It is the human desire to share news and information and, in the case of business, to create and maintain a customer.

Storytelling is universal and at the core of communications. We have grown up with stories, fables, legends. Stories are woven into the fabric of all cultures.

There is immense opportunity for business and organizations to step in and engage audiences through the timely appeal and influence of authentic news storytelling. While outdated and overworked tactics, such as press releases, are generally marketing masquerading as news, corporate storytelling provides substance, offers new meaning and gives a greater understanding to the public about products and services.

The late, legendary corporate leader Steve Jobs of Apple knew the secret to influential communications and how to connect with audiences. Standing on a stage, Jobs would hold a new iPhone or iPad, and share a revealing and very human story about his personal excitement when he realized how the new product might help us to be more creative and successful. He talked about the product’s value to us, not about himself or Apple. We connected with his excitement and flocked to buy his “i”-products.

What does a corporate or organization’s news story look like? Simply stated, it is a story that focuses on the value and benefit of services and products to consumers, clients, and audiences.

Steve Kayser a communications consultant in Cincinnati, Ohio recently wrote, “Storytelling content is the new advertising, marketing and PR. It’s a harsh new reality all businesses and employees have to face. They can still spend a fortune for advertising, marketing and PR campaigns, and get retro-returns on their investment. Or, they can do what people resonate with – storytelling.”

The benefit is that your company or organization can become a trusted source and resource to actively exchange news and information provided that it is consistently balanced, accurate and real news, and resists the narcissistic compulsion to promote and market. Share your own news stories – online, real-time.

Kayser writes, “Whatever business you’re in, you have a story. If it’s a good story, it informs, educates, entertains and helps people to find a solution to the problem they have.”

Kit Bigelow has has more than thirty years experience in issue, legislative and policy advocacy at the local, national and international levels. She has spoken and led workshops globally. www.KitBigelow.com .

The Beginning of the End for Many Senior Execs in PR





Tags : , , , , , , ,

Business Today – Magazine, Conferences, Seminars, Digital Platform #business #tips

#business today

#

By Morgan Brewton-Johnson • June 3, 2016

If you’ve ever been to a fitness class like SoulCycle, Pure Barre or Flywheel, you understand the hype surrounding these new, wildly successful exercise crazes. Perhaps the most popular of these, SoulCycle is now in 8 states, recently partnered with Target to bring pop-up classes to 10 new cities, and you’d be hard-pressed to spend

By Grace Cordsen • May 24, 2016

Why buy new clothes when you can have a rotation of new ones shipped right to your doorstep? This is the question rental clothing companies have been trying to impress upon female college students for the past few years. With the accessibility and opportunity supplied by the internet the rentable clothing industry has metamorphosed into

By admin • May 20, 2016

By Sophie Helmers • May 15, 2016

In a time of sluggish growth and economic uncertainty, the last thing people want is more competition for education and employment. However, some prominent economists are asserting that this is exactly what America needs. According to Gad Levanon—director of macroeconomic research at a prestigious business research group called the Conference Board—America is staring straight at

By Gladys Teng • May 13, 2016

In college, on top of hours of schoolwork, difficult classes, and extracurricular commitments, the last thing a student would want to worry about is having to pay pesky overdraft fees. Overdraft coverage has generally been more of a nuisance than convenience for bank account holders, because while it allows clients to make transactions when their

By Sophie Helmers • May 12, 2016

Tax reform policy is always a hot button issue during Presidential campaigns. This election cycle is no different. Couple this with a new awareness of gender equality issues (think of the recent uproar over transgender access to public restrooms in North Carolina), and it’s no surprise that sales tax on tampons is generating its share





Tags : , , , , , , ,

Business Today – Magazine, Conferences, Seminars, Digital Platform #investment #ideas

#business today

#

By Morgan Brewton-Johnson • June 3, 2016

If you’ve ever been to a fitness class like SoulCycle, Pure Barre or Flywheel, you understand the hype surrounding these new, wildly successful exercise crazes. Perhaps the most popular of these, SoulCycle is now in 8 states, recently partnered with Target to bring pop-up classes to 10 new cities, and you’d be hard-pressed to spend

By Grace Cordsen • May 24, 2016

Why buy new clothes when you can have a rotation of new ones shipped right to your doorstep? This is the question rental clothing companies have been trying to impress upon female college students for the past few years. With the accessibility and opportunity supplied by the internet the rentable clothing industry has metamorphosed into

By admin • May 20, 2016

By Sophie Helmers • May 15, 2016

In a time of sluggish growth and economic uncertainty, the last thing people want is more competition for education and employment. However, some prominent economists are asserting that this is exactly what America needs. According to Gad Levanon—director of macroeconomic research at a prestigious business research group called the Conference Board—America is staring straight at

By Gladys Teng • May 13, 2016

In college, on top of hours of schoolwork, difficult classes, and extracurricular commitments, the last thing a student would want to worry about is having to pay pesky overdraft fees. Overdraft coverage has generally been more of a nuisance than convenience for bank account holders, because while it allows clients to make transactions when their

By Sophie Helmers • May 12, 2016

Tax reform policy is always a hot button issue during Presidential campaigns. This election cycle is no different. Couple this with a new awareness of gender equality issues (think of the recent uproar over transgender access to public restrooms in North Carolina), and it’s no surprise that sales tax on tampons is generating its share





Tags : , , , , , , ,

Sacramento Business Journal names Digital Deployment – Healthiest Employer – in Sacramento – Digital

#sacramento business journal

#

Sacramento Business Journal names Digital Deployment ‘Healthiest Employer’ in Sacramento

The Sacramento Business Journal recently name Digital Deployment as the ‘Healthiest Employer’ for companies sized 10-99 people.

Digital Deployment has made workplace wellness and maximizing what it calls “Happy Shiny People ” a top priority in its quest to recruit, retain, and empower the very best talent.

Digital Deployment’s own unique approach to workplace wellness includes rigorous weekly quantitative analysis of its team’s personal check-ins, unlimited vacation policies, and other progressive measures.

The measures, particularly unorthodox for a Sacramento small business, have attracted national attention. In January, Dr. Carolyn Chen, a prominent sociologist and author from Northwestern University, travelled to Sacramento to spend an entire day Digital Deployment, interviewing its Leadership team and learning about its culture.

According to Dr. Chen, who had interviewed numerous Silicon-valley giants and other businesses with ambitious wellness programs, “What [Digital Deployment] has is truly incredible. No one is doing anything like this.”

The rapidly-growing company has recently garnered other awards and was named one of the “Best Places to Work ” in Sacramento.

Digital Deployment was recognized alongside other regional businesses at an award ceremony Friday, April 25, from 11:30 to 1:30 at the DoubleTree Sacramento.

“Mac” (short for Michael Alan Clemmens) is the CEO of Digital Deployment. He is responsible for the growth of the company, recruiting and retaining top talent, and standing for Digital Deployment’s culture and values.

Mac’s passion is empowering institutions, associations, and non-profits to communicate online and better connect with their users while teaching them how to build measurable and sustainable business value.

2321 P Street
Sacramento, CA 95816





Tags : , , , , , , , , ,

Authenticity Mandate: Business Communication in the Digital Era #small #business #start #up

#business communication

#

An Authenticity Mandate: Business Communication in the Digital Era

Communication: “The imparting or exchanging of information or news.”

A humorist once said that the most powerful form of communication was the exchange of gossip between two people. Communication the act of sharing information and news is a primal need, regardless of culture, and as old as humankind.

Kit Bigelow with David Henderson

The Means or Instrumentality

There is confusion today between the essential elements and purposes of authentic communication and the latest technology.

Many stories written about today’s so-called “digital revolution” would lead us to assume that all of the new technological gadgets and online tools are magically changing us into better communicators.

In the frantic rush by many professional marketing, PR and advertising people to connect with core audiences, they are confusing technology for effective communications.

Companies and organizations believe that a Twitter account, Facebook page or new website will automatically make them more attuned to their audiences and that they will have a greater (and thus, louder) “voice” in the marketplace. There is a belief that new tools will make them more influential; that their opinions, products and services can be presented in exaggerated, unrealistic, or absolute terms; and that their audiences and the public will listen.

The reality, however, is that the answer is no, not necessarily true and not necessarily for the long term.

What the digital revolution has done is temporarily warp the expectations of companies, organizations, audiences and the public about communications in the digital era. Technology has not changed the enduring need for clear communications or for the exchange of credible news. What technology has altered is both the transmittal and mode of content rather than altering the purpose of communication itself, and therein lies confusion. Twitter limits use to 140-characters. There are times when a 2,000-word story would provide clearer communication.

The Core of Good Communications

Authentic, true communication results when its purpose is to impart a thought or opinion with the hope of a favorable response or positive feedback regardless of technology. It is the human desire to share news and information and, in the case of business, to create and maintain a customer.

Storytelling is universal and at the core of communications. We have grown up with stories, fables, legends. Stories are woven into the fabric of all cultures.

There is immense opportunity for business and organizations to step in and engage audiences through the timely appeal and influence of authentic news storytelling. While outdated and overworked tactics, such as press releases, are generally marketing masquerading as news, corporate storytelling provides substance, offers new meaning and gives a greater understanding to the public about products and services.

The late, legendary corporate leader Steve Jobs of Apple knew the secret to influential communications and how to connect with audiences. Standing on a stage, Jobs would hold a new iPhone or iPad, and share a revealing and very human story about his personal excitement when he realized how the new product might help us to be more creative and successful. He talked about the product’s value to us, not about himself or Apple. We connected with his excitement and flocked to buy his “i”-products.

What does a corporate or organization’s news story look like? Simply stated, it is a story that focuses on the value and benefit of services and products to consumers, clients, and audiences.

Steve Kayser a communications consultant in Cincinnati, Ohio recently wrote, “Storytelling content is the new advertising, marketing and PR. It’s a harsh new reality all businesses and employees have to face. They can still spend a fortune for advertising, marketing and PR campaigns, and get retro-returns on their investment. Or, they can do what people resonate with – storytelling.”

The benefit is that your company or organization can become a trusted source and resource to actively exchange news and information provided that it is consistently balanced, accurate and real news, and resists the narcissistic compulsion to promote and market. Share your own news stories – online, real-time.

Kayser writes, “Whatever business you’re in, you have a story. If it’s a good story, it informs, educates, entertains and helps people to find a solution to the problem they have.”

Kit Bigelow has has more than thirty years experience in issue, legislative and policy advocacy at the local, national and international levels. She has spoken and led workshops globally. www.KitBigelow.com .

The Beginning of the End for Many Senior Execs in PR





Tags : , , , , , , ,

Business Cards Online – Luxury Business Cards – Digital Printing #business #website #design

#premium business cards

#

Luxury Business Cards

Product Description

At Digital Printing Ireland we’re ‘Thick’, ‘Really Thick’. Normally it’s not such a good thing to be thick but in the case of our Extra Thick Business Cards we believe the thicker the better.

A high quality ultra-thick luxe premium business card sets the tone for your business, not just making a great impression but creating a lasting connection too. That’s where we can help.

We have all been handed a ‘thin’, lightweight low quality business card on occasion that may as well have been printed on tissue paper. Well, choose our double, triple or quadruple thick heavy weight materials for your quality luxe premium business cards and your card will leave a lasting impression, a good one that is.

Our HP Indigo digital printing process ensures rich, distinctive colour to ensure you stand out from the crowd.

The weight of our premium business cards is anything from 540gsm to a staggering 1190gsm. to put that into context a standard business card is normally around 300gsm. Now that is quality.

We offer you a great choice of options. You can choose cards with one design or many – all in the same order, thus saving you money. Get a sample pack of our premium business cards today.

Paper and finishes

Our easy-to-use online ordering will guide you through your high quality luxe premium business card choices.

You can choose cards sized 85mm x 55mm, 90mm x 55mm or 90mm x 50mm. Cards can be printed portrait or landscape and one side or both sides. Tip: 85 x 55mm is the standard size for business cards in Ireland.

Our double thick silk premium business cards are printed on a luxurious 540gsm white silk, which is nearly double the thickness of a standard business card. To further enhance your cards, we apply matt lamination to both sides of your double thick silk cards.

Our double thick uncoated business cards are printed on a luxurious 540gsm ‘lite’ white uncoated board, double the thickness of a standard business card and a beautiful luxurious feel which you will love.

Now for those of you that really want to stand out from the crowd, take a look at our premium triple thick (810gsm – 865gsm) and quadruple thick (1080gsm – 1190gsm) uncoated premium business cards with a customisable visible partial coloured edge. These cards are ultra-thick and have to be held to truly appreciate the quality.

There are 12 different customisable coloured core inserts available and this core is visible in the middle around the edge of the finished printed card, the finished card weight ranges from 810gsm to 1190gsm, depending on your choices. Considering a standard business card is usually printed on 300gsm hopefully you will appreciate just how high quality these ultra-premium heavy weight business cards really are.

For double, triple and quadruple thick uncoated cards choose either matt or gloss lamination to finish them off.

We believe that no other company is selling business cards as thick or heavy as 1190gsm online – you really have to feel the thickness to believe it!

Please refer to images above to visualise how inserted core colour would look. If you have any queries please contact us or request a sample pack of Business Cards today!

Secure Payment

We accept all kinds of payment methods and can reassure you that your details will be dealt with in the most secure way possible.

Our accepted payment methods include:

Sample Pack

Want to take a closer look at what we can offer? Click below to request a sample pack.





Tags : , , , , , ,

Sacramento Business Journal names Digital Deployment – Healthiest Employer – in Sacramento – Digital

#sacramento business journal

#

Sacramento Business Journal names Digital Deployment ‘Healthiest Employer’ in Sacramento

The Sacramento Business Journal recently name Digital Deployment as the ‘Healthiest Employer’ for companies sized 10-99 people.

Digital Deployment has made workplace wellness and maximizing what it calls “Happy Shiny People ” a top priority in its quest to recruit, retain, and empower the very best talent.

Digital Deployment’s own unique approach to workplace wellness includes rigorous weekly quantitative analysis of its team’s personal check-ins, unlimited vacation policies, and other progressive measures.

The measures, particularly unorthodox for a Sacramento small business, have attracted national attention. In January, Dr. Carolyn Chen, a prominent sociologist and author from Northwestern University, travelled to Sacramento to spend an entire day Digital Deployment, interviewing its Leadership team and learning about its culture.

According to Dr. Chen, who had interviewed numerous Silicon-valley giants and other businesses with ambitious wellness programs, “What [Digital Deployment] has is truly incredible. No one is doing anything like this.”

The rapidly-growing company has recently garnered other awards and was named one of the “Best Places to Work ” in Sacramento.

Digital Deployment was recognized alongside other regional businesses at an award ceremony Friday, April 25, from 11:30 to 1:30 at the DoubleTree Sacramento.

“Mac” (short for Michael Alan Clemmens) is the CEO of Digital Deployment. He is responsible for the growth of the company, recruiting and retaining top talent, and standing for Digital Deployment’s culture and values.

Mac’s passion is empowering institutions, associations, and non-profits to communicate online and better connect with their users while teaching them how to build measurable and sustainable business value.

2321 P Street
Sacramento, CA 95816





Tags : , , , , , , , , ,

Business Today – Magazine, Conferences, Seminars, Digital Platform #internet #business #ideas

#business today

#

By Morgan Brewton-Johnson • June 3, 2016

If you’ve ever been to a fitness class like SoulCycle, Pure Barre or Flywheel, you understand the hype surrounding these new, wildly successful exercise crazes. Perhaps the most popular of these, SoulCycle is now in 8 states, recently partnered with Target to bring pop-up classes to 10 new cities, and you’d be hard-pressed to spend

By Grace Cordsen • May 24, 2016

Why buy new clothes when you can have a rotation of new ones shipped right to your doorstep? This is the question rental clothing companies have been trying to impress upon female college students for the past few years. With the accessibility and opportunity supplied by the internet the rentable clothing industry has metamorphosed into

By admin • May 20, 2016

By Sophie Helmers • May 15, 2016

In a time of sluggish growth and economic uncertainty, the last thing people want is more competition for education and employment. However, some prominent economists are asserting that this is exactly what America needs. According to Gad Levanon—director of macroeconomic research at a prestigious business research group called the Conference Board—America is staring straight at

By Gladys Teng • May 13, 2016

In college, on top of hours of schoolwork, difficult classes, and extracurricular commitments, the last thing a student would want to worry about is having to pay pesky overdraft fees. Overdraft coverage has generally been more of a nuisance than convenience for bank account holders, because while it allows clients to make transactions when their

By Sophie Helmers • May 12, 2016

Tax reform policy is always a hot button issue during Presidential campaigns. This election cycle is no different. Couple this with a new awareness of gender equality issues (think of the recent uproar over transgender access to public restrooms in North Carolina), and it’s no surprise that sales tax on tampons is generating its share





Tags : , , , , , , ,

Business Cards Online – Luxury Business Cards – Digital Printing #register #business

#premium business cards

#

Luxury Business Cards

Product Description

At Digital Printing Ireland we’re ‘Thick’, ‘Really Thick’. Normally it’s not such a good thing to be thick but in the case of our Extra Thick Business Cards we believe the thicker the better.

A high quality ultra-thick luxe premium business card sets the tone for your business, not just making a great impression but creating a lasting connection too. That’s where we can help.

We have all been handed a ‘thin’, lightweight low quality business card on occasion that may as well have been printed on tissue paper. Well, choose our double, triple or quadruple thick heavy weight materials for your quality luxe premium business cards and your card will leave a lasting impression, a good one that is.

Our HP Indigo digital printing process ensures rich, distinctive colour to ensure you stand out from the crowd.

The weight of our premium business cards is anything from 540gsm to a staggering 1190gsm. to put that into context a standard business card is normally around 300gsm. Now that is quality.

We offer you a great choice of options. You can choose cards with one design or many – all in the same order, thus saving you money. Get a sample pack of our premium business cards today.

Paper and finishes

Our easy-to-use online ordering will guide you through your high quality luxe premium business card choices.

You can choose cards sized 85mm x 55mm, 90mm x 55mm or 90mm x 50mm. Cards can be printed portrait or landscape and one side or both sides. Tip: 85 x 55mm is the standard size for business cards in Ireland.

Our double thick silk premium business cards are printed on a luxurious 540gsm white silk, which is nearly double the thickness of a standard business card. To further enhance your cards, we apply matt lamination to both sides of your double thick silk cards.

Our double thick uncoated business cards are printed on a luxurious 540gsm ‘lite’ white uncoated board, double the thickness of a standard business card and a beautiful luxurious feel which you will love.

Now for those of you that really want to stand out from the crowd, take a look at our premium triple thick (810gsm – 865gsm) and quadruple thick (1080gsm – 1190gsm) uncoated premium business cards with a customisable visible partial coloured edge. These cards are ultra-thick and have to be held to truly appreciate the quality.

There are 12 different customisable coloured core inserts available and this core is visible in the middle around the edge of the finished printed card, the finished card weight ranges from 810gsm to 1190gsm, depending on your choices. Considering a standard business card is usually printed on 300gsm hopefully you will appreciate just how high quality these ultra-premium heavy weight business cards really are.

For double, triple and quadruple thick uncoated cards choose either matt or gloss lamination to finish them off.

We believe that no other company is selling business cards as thick or heavy as 1190gsm online – you really have to feel the thickness to believe it!

Please refer to images above to visualise how inserted core colour would look. If you have any queries please contact us or request a sample pack of Business Cards today!

Secure Payment

We accept all kinds of payment methods and can reassure you that your details will be dealt with in the most secure way possible.

Our accepted payment methods include:

Sample Pack

Want to take a closer look at what we can offer? Click below to request a sample pack.





Tags : , , , , , ,

Business Today – Magazine, Conferences, Seminars, Digital Platform #online #business #schools

#business today

#

By Morgan Brewton-Johnson • June 3, 2016

If you’ve ever been to a fitness class like SoulCycle, Pure Barre or Flywheel, you understand the hype surrounding these new, wildly successful exercise crazes. Perhaps the most popular of these, SoulCycle is now in 8 states, recently partnered with Target to bring pop-up classes to 10 new cities, and you’d be hard-pressed to spend

By Grace Cordsen • May 24, 2016

Why buy new clothes when you can have a rotation of new ones shipped right to your doorstep? This is the question rental clothing companies have been trying to impress upon female college students for the past few years. With the accessibility and opportunity supplied by the internet the rentable clothing industry has metamorphosed into

By admin • May 20, 2016

By Sophie Helmers • May 15, 2016

In a time of sluggish growth and economic uncertainty, the last thing people want is more competition for education and employment. However, some prominent economists are asserting that this is exactly what America needs. According to Gad Levanon—director of macroeconomic research at a prestigious business research group called the Conference Board—America is staring straight at

By Gladys Teng • May 13, 2016

In college, on top of hours of schoolwork, difficult classes, and extracurricular commitments, the last thing a student would want to worry about is having to pay pesky overdraft fees. Overdraft coverage has generally been more of a nuisance than convenience for bank account holders, because while it allows clients to make transactions when their

By Sophie Helmers • May 12, 2016

Tax reform policy is always a hot button issue during Presidential campaigns. This election cycle is no different. Couple this with a new awareness of gender equality issues (think of the recent uproar over transgender access to public restrooms in North Carolina), and it’s no surprise that sales tax on tampons is generating its share





Tags : , , , , , , ,