Tag: Create

Website Builder: Create a Free Website #small #business #idea

#free business websites

#

My Website? Built with Jimdo.

Your ideas, perfectly presented

Build your website with the content that’s important to you. Upload your photos and create beautiful galleries. Start a blog to keep your customers and friends up to date. Build a website that’s easy to find on Google and other search engines and easy to share with your social media networks.

Create your own online store

Easy. Fast. Sold! You can start your online store in just a few minutes. Add your products, upload your pictures, set your payment method, and you’re ready!

Responsive templates

Mobile responsive? You bet. Your Jimdo website will look fantastic on all devices. Whether on a computer, tablet, or smartphone, our websites automatically adjust to the size of the display.

Edit your website, anywhere!

At home. On the bus. At the airport. With Jimdo’s app for iOS and Android, you always have your website on your smartphone or tablet. Add new photos, edit text, or publish your latest blog post on the go.

Get the free Jimdo App





Tags : , , , ,

How to Create a Business Development Strategy #business #lending

#business development plan

#

How to Create a Business Development Strategy

The Business Development Strategy is used to underpin your main Business Plan and essentially it sets out a standard approach for developing new opportunities, either from within existing accounts or by proactively targeting brand new potential accounts and then working to close them.

This document highlights the key issues you should consider prior to compiling your own plan and will hopefully guide you logically through a proven framework.

The key word is Strategy. because you are creating a workable and achievable set of objectives in order to exceed your annual target.

Your Starting Point :

The key words are Who? What? Where? When? Which? Why? How?

Who are you going to target?

What do you want to sell them?

Where are they located?

When will you approach them?

Which are the appropriate target personnel?

Why would they want to meet with you?

How will you reach them?

If you have conducted regular account reviews with your key accounts during the previous twelve months, you should be aware of any new opportunities that will surface during the next twelve months. You will also, when assessing what percentage of your annual target usually comes from existing accounts, need to review data over the last two or three years. (It is likely that you can apply Pareto i.e. 80% of your business will probably come from existing accounts and in fact 80% of your total revenue will come from just 20% of your customers/clients)

You will be left with a balance (i.e. 20% of my business next year will come from new opportunities) therefore you can then begin to allocate your selling time accordingly.

Next: Ideal Customer Profiling





Tags : , , , , , ,

High schoolers create business ideas at summer boot camp #business #quiz

#entrepreneurship ideas

#

Lindsay France/Cornell Marketing Group

Jeong Lee, left, of Ithaca, Asaru Turner, of Atlanta, Vlad Smarandache, of Bucharest, Romania, and Woocheol Hyun, of Ithaca participate in the Life Changing Summer program.

Eleven high school students from as far away as Romania and as close as Ithaca spent three weeks on campus creating new businesses with entrepreneurial Cornell student mentors this summer.

Ithaca high-schooler Freya Ryd’s idea for an app called “Commun” would allow people at social events or conferences to connect with like-minded folks in the same room. Asaru Turner of Atlanta has an idea for a “Detective” device that would detect contaminants in household water. And Romanian Vlad Smarandache’s “Wavekit” would help high school students teach themselves electronics by using a circuit board plugged into their computers.

“What they achieve in a three-week span is amazing and inspiring,” said Peter Cortle ’11, founder of Life Changing Labs and marketing specialist for Entrepreneurship at Cornell.

The LCL high school program includes morning classes taught by Cornell students covering the basics of entrepreneurship, computer science and design, with afternoons spent conducting research and developing business ideas into products. Students also meet with alumni entrepreneurs, guest speakers and professors who offer business advice.

Additional activities include question-and-answer sessions with graduate students and workshops on everything from 3-D printing to resume creation.

The high school students also make key connections with student and alumni company founders who are on campus this summer working on their businesses at an LCL summer incubator.

“The high school students have so much energy, and our company founders are passionate about their ideas,” said Alexandra Voinea ’18, a mechanical and aerospace engineering major who stayed on campus this summer to help with both programs. Along with entrepreneurial and computer science skills, the students learn many “soft skills,” she said, such as making presentations, working in teams, dealing with setbacks and networking.

Ryd said the three-week process helped her gain confidence in herself and in her business. “It also helped that we could bounce ideas off of each other and receive constructive criticism and feedback,” she said. Along with the Commun app, Ryd is also involved with another business team developing a pill-reminder device that could be worn on the wrist.

“The program provides the opportunity for students to identify problems and generate solutions entrepreneurially and confidently pitch their ideas, opportunities that are not very accessible at the high school level,” said Michael Raspuzzi ’16, co-founder of the summer program and managing director of LCL. “Ultimately, the experience helps them learn more about how they can combine and apply their specific interests moving forward with their academic and professional goals.”

Kathy Hovis is a writer for Entrepreneurship at Cornell.

Trending





Tags : , , , , , , , ,

Create Effective and Successful Business Presentations #best #small #business #ideas

#business presentation

#

10 Tips for Creating Successful Business Presentations

By Wendy Russell. Presentation Software Expert

Business is all about selling — a product, topic or concept. When making a business presentation, the most important thing is to know your material. If you do not know everything about what you are selling, it is not likely that the audience will be buying.

Keep your audience focused and interested. Making effective business presentations takes practice, but with a few tips up your sleeve, you are ready to take on the challenge.

1. Use Key Phrases About Your Topic

Jacobs Stock Photography/Stockbyte/Getty Images Note – These business presentation tips refer to PowerPoint (any version) slides. but all of these tips in general, can be applied to any presentation.

Seasoned presenters use key phrases and include only essential information. Choose only the top three or four points about your topic and make them consistently throughout the delivery. Simplify and limit the number of words on each screen. Try not to use more than three bullets per slide. The surrounding space will make it easier to read.

Continue Reading Below

2. Slide Layout is Important

Make your slides easy to follow. Put the title at the top of the slide where your audience expects to find it. Phrases should read left to right and top to bottom. Keep important information near the top of the slide. Often the bottom portions of slides cannot be seen from the back rows because heads are in the way.

3. Limit Punctuation and Avoid All Capital Letters

Punctuation can needlessly clutter the slide and the use of all caps makes statements more difficult to read and is like SHOUTING at your audience.

Continue Reading Below

4. Avoid Fancy Fonts

Choose a font that is simple and easy to read such as Arial, Times New Roman or Verdana. Avoid script type fonts as they are hard to read on screen. Use, at most, two different fonts – perhaps one for headings and another for content. Keep all fonts large enough (at least 24 pt and preferably 30 pt) so that people at the back of the room will be able to easily read what is on the screen.

  • Dark text on a light background is best, but avoid white backgrounds — tone it down by using beige or another light color that will be easy on the eyes. Dark backgrounds are effective to show off company colors or if you just want to dazzle the crowd. In that case, be sure to make text a light color for easy reading.
  • Patterned or textured backgrounds can reduce readability of text.
  • Keep your color scheme consistent throughout your presentation.

More

6. Use Slide Designs Effectively

When using a design theme (PowerPoint 2007) or design template (earlier versions of PowerPoint), choose one that is appropriate for the audience. A clean, straightforward layout is best if you are presenting to business clientele. Select one that is full of color and contains a variety of shapes if your presentation is aimed at young children.

7. Limit the Number Of Slides

Keeping the number of slides to a minimum, ensures that the presentation will not become too long and drawn out. It also avoids the problem of continually changing slides during the presentation that can be a distraction to your audience. On average, one slide per minute is about right.

8. Use Photos, Charts and Graphs

Combining photos, charts and graphs and even embedding digitized videos with text, will add variety and keep your audience interested in the presentation. Avoid having text only slides.

9. Avoid Excessive Use of Slide Transitions and Animations

While transitions and animations can heighten your audience’s interest in the presentation, too much of a good thing can distract them from what you are saying. Remember, the slide show is meant to be a visual aid, not the focus of the presentation.

Keep animations consistent in the presentation by using animation schemes and apply the same transition throughout the presentation.

10. Make Sure Your Presentation Can Run On Any Computer

Use PowerPoint s Package for CD (PowerPoint 2007 and 2003 ) or Pack and Go (PowerPoint 2000 and before) feature when burning your presentation onto a CD. In addition to your presentation, a copy of Microsoft’s PowerPoint Viewer is added to the CD to run PowerPoint presentations on computers that don t have PowerPoint installed.





Tags : , , , , ,

Create Invoices, Estimates – Orders with Express Invoice #own #business

#free business software

#

Express Invoice Invoicing Software

Easy invoicing software to manage and track your billing on Mac or Windows.

  • Create invoices, quotes and orders quickly
  • Automate recurring invoices and templates
  • Easily add multiple users and enable remote access

Express Invoice lets you create invoices you can print, email or fax directly to clients for faster payment. The reporting functionality allows you to keep track of payments, overdue accounts, sales team performance and more.

Streamline your billing process and support multiple tax rates for multiple businesses—all with secure mobile access to iPhone and Android devices. Compatible with Windows and Mac, Express Invoice is available for download today.

Get it Free. A free version is available for home users or businesses with fewer than 5 staff members. Download the free version here. which does not expire and includes most of the professional version features.

Invoicing Software Features
  • Easily create invoices, quotes and orders
  • Customize invoices including logo, heading text, notes and more
  • Save or send invoices as PDF files
  • Email or fax directly from the application
  • Schedule recurring invoices
  • Automatically send statements to customers with overdue payments
  • Supports multiple tax rates for countries where required (e.g. Canada)
  • Supports invoicing for multiple businesses
  • Web access lets multiple users within the organization log in securely via the internal network or the internet
  • Secure, mobile access through the web interface (e.g. iPhone, Android)
  • Sync between your home computer, mobile phone, tablet or any device with the Express Invoice app
  • Reporting includes accounting, salesperson performance, unpaid invoices and more
  • Integrates with Inventoria to maintain inventory data across all aspects of your business

* The iPad and Android apps do not have the web access feature, instead install the desktop version for remote access and log in remotely using the Internet browser on mobile devices.

Invoice Software

Related Software

Invoice Program System Requirements
  • Windows XP/Vista/7/8/8.1/10
  • Works on 64 bit Windows
  • For earlier versions see Win 98 and Win 2000
  • Mac OS X 10.4 or higher
  • iPad version runs on iOS 3.2 or higher
  • Android version runs on 2.3.3 or higher
Download Invoice Software
Join Over 1.6 Million Users

“I have a small, freelance writing business and sometimes projects string out and I have to track my time and eventually send the invoice. I can do all that with this program, plus it will send bulk emails and print all the unpaid invoices when I want them or show me reports for a fast business overview. It does everything I need it to and turns out a nice, professional product.”

– JB, Small Business Owner

Purchase Express Invoice
  • Purchase Express Invoice online here




Tags : , , , , , , ,

TicketCreator Ticketing Software – Create, Design, and Print Tickets for Your Events #create, #design,

#

Print tickets with TicketCreator

Create, design, and print attractive ticketsof any size on your regular printer :

  • Tickets with row and seat numbers (reserved seating)
  • Tickets with serial numbers
  • Unnumbered tickets (general admission)

Create tickets even for complex locations easily and comfortably. And if your chairs are not labeled yet, TicketCreator can also print seat labels for your location.

Tickets with barcodes

TicketCreator can protect you against copied tickets and losses in revenues. Just print copy protected tickets with barcodes . which are checked at the entrance with the software BarcodeChecker and a simple barcode scanner (recommended), a webcam, an Android phone or an iPhone. Each ticket can only be used once to enter. You can also print tickets with barcodes as PDFs and send them by email. More.

Tickets sizes and printers

TicketCreator has been especially developed for organizers of middle and small sized events (choirs, music groups, theaters, sports clubs), who print their own event tickets and sell them directly and via advance sale. It is designed for standard PCs and not for the use in a box office. No additional expensive hardware required. Moreover, there are no service fees, setup or ticket fees!

Just try TicketCreator!

Download thefree trial version. create and print your own tickets and test its many features. All locations and events created can later also be used with the registered version. Printing is limited in the trial version.

Use TicketCreator toprint tickets of any sizeon plain cardboard or custom ticket stocks
(optionally with cutting marks)

Tickets with seat and row numbers

If you want to print tickets with seat and row numbers you must first set up the location, where the event takes place.

1.) Create location. Select the tab Locations and click New to create your location

2.) Create event. Then click Event to create an event in your location and design tickets for it. As a test you can also create an event in one of the sample locations.

3.) Print tickets. Now you can display the event on the screen, print tickets for sections or single tickets.

Tickets with serial numbers or unnumbered tickets

If you want to print tickets with serial numbers or unnumbered tickets you do not need to create a location. Just select the tab Events , click New to create a new event, and enter the number of tickets.

Key Benefits

  • Fast. Quickly create locations and events
  • Powerful. Print tickets for reserved seating, tickets with serial numbers or general admission tickets
  • Comfortable. Easy to use, many functions, on-screen seat maps
  • Secure. Print copy protected tickets with barcodes to ensure your revenues
  • Professional. Reservations. season tickets. group-tickets, balance, reports, seat labels
  • Independent. Print your tickets when you need them! No unnecessary tickets, no trouble with out-house ticket printing, no delays. Use any ticket format and any Windows-compatible printer you like.
  • Trusted. TicketCreator is used by many theaters, municipalities, universities, orchestras, choirs, sports clubs (Basketball, soccer, ice-hockey) and cultural centers worldwide to print tickets
  • No additional costs. No additional hardware required, no ticket or setup fees
  • Free Updates. Download the updated versions of TicketCreator for free
  • Intuitive. Video tutorials give you a quick start with the ticket printing software
  • Rewarding. Tickets with row and seat numbers guarantee satisfied visitors
  • Versatile. Design tickets of any format. See the ticket templates
  • Admission control. You can scan tickets/badges with barcodes at the entrance

Key Features

  • Create an unlimited number of locations and events
  • Set up locations with up to 30.000 seats in up to 30 sections
  • Print tickets for events with up to 50 price categories
  • Print tickets of any size and format with any Windows-compatible printer; no expensive ticket printers or thermal transfer printers required
  • Create attractive tickets using the wide range of ticket layout features
  • Manage reservations, print season tickets, subscriptions
  • TicketCreator includes diverse reports and a detailed balance .
  • Print seat labels. balances, reports, seating charts
  • Seats are displayed individually on the screen
  • TicketCreator can be used in a network to print tickets in turns from multiple computers
  • Stand-alone ticket printing software ; a complete ticketing solution
  • Create tickets of any format and with any ticket design on your PC
  • Ticket Creation made simple
  • Create and print tickets with serial numbers
  • Do you still create, design, and print your tickets with Microsoft Word. Then download TicketCreator for free and experience, how easy and comfortable ticket printing can be.
  • To quickly get started with printing sequentially numbered tickets/ tickets with sequential numbers check the TicketCreator How to create and print tickets video tutorials
  • TicketCreator is designed for organizers who want to print tickets for their events economically on their own computer and distribute the printed tickets. It cannot be integrated into a website or be used for online sales.
  • More features.

TicketCreator runs on all Windows PCs ( Windows XP, Windows 7, Windows 8, Windows 10 ). The ticketing software supports all Windows compatible printers, like laser printers, ink printers, ticket printers, or thermal transfer printers.





Tags : , , , , , , , , , , , , , ,

How to Create a Facebook Business Page in 5 Simple Steps Tutorial #order #business

#business pages

#

How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]

It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy.

Thing is, as more and more Facebook features change, so does the process of setting up a Page.

Don’t waste another day poking around aimlessly on Facebook, trying to figure out what the heck to do to get your Facebook Page up and running like a social networking pro.

The following presentation provides a visual tutorial to help you get your Page up in no time (you can also read the transcription below). Over 600,000 have found this tutorial helpful, hopefully it proves beneficial for you or a marketer you know, too.

How To Create a Facebook Business Page

Step 1: Choose a Classification.

To begin, navigate to https://www.facebook.com/pages/create.php . This page will showcase six different classifications to choose from:

  1. Local Business or Place
  2. Company, Organization, or Institution
  3. Brand or Product
  4. Artist, Band, or Public Figure
  5. Entertainment
  6. Cause or Community

Each of these classifications provides more relevant fields for your desired Page.

For this tutorial, we’ll select the second option: company, organization, or institution. After selecting our desired classification, we’ll be asked for an official name for our Business Page. I recommend carefully selecting your name. Although Facebook allows you to change your name and URL once. it’s a difficult and tedious process.

Step 2: Complete Basic Information.

Facebook should automatically walk you through the following four basic sections to complete the fundamental aspects of your Page.

Finish “About” Section

The “about” section will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.

This is also where you can select your unique domain (that, as mentioned above, can only be changed once). For example, the Sidekick by HubSpot Facebook Page employs the URL facebook.com/getsidekick.

Upload Profile Picture

Next you’ll be asked to upload a picture. This will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish. While any perfectly square image will work, the recommended size is 180 x 180 pixels.

Add to Favorites

Every individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a “Favorite” item here — similar to bookmarking a web page in your web browser — for easy access.

Reach More People

Facebook will prompt you to create an advertisement to draw attention to your Page. Whether employing paid tactics is a part of your strategy or not, I recommend avoiding starting any ads at this stage — there’s no compelling content on the Page yet that would convince them to ultimately “Like” your page.

Step 3: Understand the Admin Panel.

The basic skeleton of your Business Page is now live. Facebook will ask if you’d like to “Like” your Page. Again, I recommend avoid doing so at the moment. This activity will appear in News Feeds of those you’re connected to personally to on Facebook. Without any content on the Page, we want to save that organic Timeline story for when you’re really ready for people to view the Page.

In the top navigation, you’ll see an option for “Settings.” Click that. Along the left side, a vertical navigation bar with different sections should appear. We’ll focus on three core ones now:

  • Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.
  • Notifications. This section allows you to customize when and how you’d like to receive Page alerts. Set a frequency that fits your social media marketing schedule.
  • Page Roles. Whether or not you’ll be the main manager of the Page, there may be others at your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages. Some common use cases here include:
    • A public relations manager who needs to respond to any delicate questions.
    • A support representative who can assist those asking technical questions.
    • A designer tasked with uploading new photo creative to the Page.

Step 4: Populate Page With Content.

Now it’s time to actually publish content to your Page and then invite users to be a part of your growing community. Let’s start with the basic content needed to get your Page kicking.

Posts

The rest of your Page will populate over time as you publish more updates. Facebook currently provides six different posting options:

  1. Plain text status
  2. Photo with caption
  3. Link with caption
  4. Video with caption
  5. Event page
  6. Location check-in

When posting on your page, just be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little grey arrow in the top-right corner of each post and then click “Pin to Top” to move one of your posts to the top of your Page’s Timeline for seven days. Use this feature for product announcements, business anniversaries, and other major events pertinent to your brand.

If you want to dive deeper into Facebook posting best practices, check out this blog post.

Cover Photo

This is the large, horizontal image that spans the top of your Facebook Page. Typically, this is a branded image to help attract people to your Page. The official photo dimensions are 851 x 315 pixels. To help you create these cover photos, we have free PowerPoint templates here pre-sized for the right dimensions.

Now that there’s content on the Page, we can start strategically inviting users to Like it. I recommend inviting users in the following cadence:

  • First, invite colleagues to Like your page and its content to build some initial activity.
  • Second, invite supporters in your network. Encourage them to engage.
  • Third, invite customers. With some activity now on the Page, they’ll be more interested.

With content published and users invited, you can go to the “Activity” tab in your Page’s top navigation to monitor how people are engaging with your Page and content.

Step 5: Measure Your Growth.

Finally, we need to measure our efforts to ensure we’re making valuable marketing decisions on Facebook. Fortunately, Facebook has embedded in some decently helpful metrics for us to take advantage of. Simply click the “Insights” option in the top navigation to see the following:

  • Overview. This tab shows a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement.
  • Likes. This tab shows your overall fan growth and losses. If you’re employing paid efforts, you’ll be able to see the breakdown of paid versus organic growth.
  • Reach. This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking what you posted that day to see if you can replicate that reach.
  • Visits. This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.

And if you really want to spend time perfecting your Facebook content strategy, watch this brief tutorial on how to analyze exactly that .

And voila! You have a Facebook business page. Now go post interesting content and amass a loyal base of fans!

Want to see how HubSpot uses Facebook? Like our Facebook Page here .

Editor’s note: This post was originally published in 2010, and it’s since been completely updated for accuracy and comprehensiveness.





Tags : , , , , , , , , , , ,

Design, Create – Print Business Cards Free with CardWorks #advertise #your #business

#free business cards

#

CardWorks Business Card Software

Design your own printable business cards

Easy business card design software to make your own business cards.

  • Create and print your own business cards
  • Select from a wide range of business card templates
  • Change template color schemes for additional customization

With an extensive range of business card templates. CardWorks makes it easy to design business cards to fit your personal or corporate brand image, giving your customers and business contacts easy access to your contact information.

Get it Free. A free version is available for non-commercial use. If you will be using CardWorks business card software at home you can download the free version here .

Download Now Purchase

Business Card Software Features
  • Wide selection of business card templates included
  • Download additional free business card template designs
  • Adjust template color schemes
  • All standard business card and paper sizes supported
  • Create single- or double-sided business cards
  • Store names and addresses for multiple businesses
  • Add a company logo, employee photo or other user picture (supports many formats including jpg, gif, tiff, bmp and png)
  • Templates include bleed to ensure colors go all the way to the edge of the card when cut
  • Print with crop marks to easily trim cards to size
  • Export to a high resolution PDF and take to a printer

Business Card Software

Related Software





Tags : , , , , , , , ,

How to Create a Facebook Business Page in 5 Simple Steps Tutorial #business #consulting

#business pages

#

How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]

It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy.

Thing is, as more and more Facebook features change, so does the process of setting up a Page.

Don’t waste another day poking around aimlessly on Facebook, trying to figure out what the heck to do to get your Facebook Page up and running like a social networking pro.

The following presentation provides a visual tutorial to help you get your Page up in no time (you can also read the transcription below). Over 600,000 have found this tutorial helpful, hopefully it proves beneficial for you or a marketer you know, too.

How To Create a Facebook Business Page

Step 1: Choose a Classification.

To begin, navigate to https://www.facebook.com/pages/create.php . This page will showcase six different classifications to choose from:

  1. Local Business or Place
  2. Company, Organization, or Institution
  3. Brand or Product
  4. Artist, Band, or Public Figure
  5. Entertainment
  6. Cause or Community

Each of these classifications provides more relevant fields for your desired Page.

For this tutorial, we’ll select the second option: company, organization, or institution. After selecting our desired classification, we’ll be asked for an official name for our Business Page. I recommend carefully selecting your name. Although Facebook allows you to change your name and URL once. it’s a difficult and tedious process.

Step 2: Complete Basic Information.

Facebook should automatically walk you through the following four basic sections to complete the fundamental aspects of your Page.

Finish “About” Section

The “about” section will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it descriptive but succinct. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential followers.

This is also where you can select your unique domain (that, as mentioned above, can only be changed once). For example, the Sidekick by HubSpot Facebook Page employs the URL facebook.com/getsidekick.

Upload Profile Picture

Next you’ll be asked to upload a picture. This will serve as the main visual icon of your page, appearing in search results and alongside any comments you publish. While any perfectly square image will work, the recommended size is 180 x 180 pixels.

Add to Favorites

Every individual Facebook user has a vertical navigation bar to the left of their News Feed. You can add your Business Page as a “Favorite” item here — similar to bookmarking a web page in your web browser — for easy access.

Reach More People

Facebook will prompt you to create an advertisement to draw attention to your Page. Whether employing paid tactics is a part of your strategy or not, I recommend avoiding starting any ads at this stage — there’s no compelling content on the Page yet that would convince them to ultimately “Like” your page.

Step 3: Understand the Admin Panel.

The basic skeleton of your Business Page is now live. Facebook will ask if you’d like to “Like” your Page. Again, I recommend avoid doing so at the moment. This activity will appear in News Feeds of those you’re connected to personally to on Facebook. Without any content on the Page, we want to save that organic Timeline story for when you’re really ready for people to view the Page.

In the top navigation, you’ll see an option for “Settings.” Click that. Along the left side, a vertical navigation bar with different sections should appear. We’ll focus on three core ones now:

  • Page Info: This is where you can add additional details about your business. This section will also unveil different fields based on the classification you chose in Step 1.
  • Notifications. This section allows you to customize when and how you’d like to receive Page alerts. Set a frequency that fits your social media marketing schedule.
  • Page Roles. Whether or not you’ll be the main manager of the Page, there may be others at your organization who need access to your Facebook Page. Here, you can invite other colleagues to make changes to your Pages. Some common use cases here include:
    • A public relations manager who needs to respond to any delicate questions.
    • A support representative who can assist those asking technical questions.
    • A designer tasked with uploading new photo creative to the Page.

Step 4: Populate Page With Content.

Now it’s time to actually publish content to your Page and then invite users to be a part of your growing community. Let’s start with the basic content needed to get your Page kicking.

Posts

The rest of your Page will populate over time as you publish more updates. Facebook currently provides six different posting options:

  1. Plain text status
  2. Photo with caption
  3. Link with caption
  4. Video with caption
  5. Event page
  6. Location check-in

When posting on your page, just be sure to use a variety of content. What images would your audience like to see? What stats would they like to read? What links would they like to click? You can also click the little grey arrow in the top-right corner of each post and then click “Pin to Top” to move one of your posts to the top of your Page’s Timeline for seven days. Use this feature for product announcements, business anniversaries, and other major events pertinent to your brand.

If you want to dive deeper into Facebook posting best practices, check out this blog post.

Cover Photo

This is the large, horizontal image that spans the top of your Facebook Page. Typically, this is a branded image to help attract people to your Page. The official photo dimensions are 851 x 315 pixels. To help you create these cover photos, we have free PowerPoint templates here pre-sized for the right dimensions.

Now that there’s content on the Page, we can start strategically inviting users to Like it. I recommend inviting users in the following cadence:

  • First, invite colleagues to Like your page and its content to build some initial activity.
  • Second, invite supporters in your network. Encourage them to engage.
  • Third, invite customers. With some activity now on the Page, they’ll be more interested.

With content published and users invited, you can go to the “Activity” tab in your Page’s top navigation to monitor how people are engaging with your Page and content.

Step 5: Measure Your Growth.

Finally, we need to measure our efforts to ensure we’re making valuable marketing decisions on Facebook. Fortunately, Facebook has embedded in some decently helpful metrics for us to take advantage of. Simply click the “Insights” option in the top navigation to see the following:

  • Overview. This tab shows a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement.
  • Likes. This tab shows your overall fan growth and losses. If you’re employing paid efforts, you’ll be able to see the breakdown of paid versus organic growth.
  • Reach. This tab highlights the raw number of people your Page is reaching every day. If you notice spikes on a specific day, try cross-checking what you posted that day to see if you can replicate that reach.
  • Visits. This tab indicates where on Facebook your viewers are coming from. You can see the difference in visits on Facebook Timelines, your information tab, reviews, and others.

And if you really want to spend time perfecting your Facebook content strategy, watch this brief tutorial on how to analyze exactly that .

And voila! You have a Facebook business page. Now go post interesting content and amass a loyal base of fans!

Want to see how HubSpot uses Facebook? Like our Facebook Page here .

Editor’s note: This post was originally published in 2010, and it’s since been completely updated for accuracy and comprehensiveness.





Tags : , , , , , , , , , , ,

How to Create an Effective Business Continuity Plan #custom #business #cards

#business continuity plan

#

How to Create an Effective Business Continuity Plan

We rarely get a head’s up that a disaster is ready to strike. Even with some lead time, though, multiple things can go wrong; every incident is unique and unfolds in unexpected ways.

This is where a business continuity plan comes into play. To give your organization the best shot at success during a disaster, you need to put a current, tested plan in the hands of all personnel responsible for carrying out any part of that plan. The lack of a plan doesn’t just mean your organization will take longer than necessary to recover from an event or incident. You could go out of business for good.

How Business Continuity, Disaster Recovery Plans Differ

Business continuity (BC) refers to maintaining business functions or quickly resuming them in the event of a major disruption, whether caused by a fire, flood, epidemic illness or a malicious attack across the Internet. A BC plan outlines procedures and instructions an organization must follow in the face of such disasters; it covers business processes, assets, human resources, business partners and more.

Many people think a disaster recovery plan is the same as a business continuity plan, but a DR plan focuses mainly on restoring IT infrastructure and operations after a crisis. It’s actually just one part of a complete business continuity plan, as a BC plan looks at the continuity of the entire organization. Do you have a way to get HR, manufacturing, and sales and support functionally up and running so the company can continue to make money right after a disaster?

For example, if the building that houses your customer service representatives is flattened by a tornado, do you know how those reps can handle customer calls? Will they work from home temporarily, or from an alternate location? Companies such as SunGard sell access to cubicles that include a desk, phone and computer in their recovery centers, along with server- and device-based DR services.

Note that a business impact analysis (BIA) is another part of a BC plan. A BIA identifies the impact of a sudden loss of business functions, usually quantified in a cost. Such analysis also helps you evaluate whether you should outsource non-core activities in your BCP, which can come with its own risks. The BIA essentially helps you look at your entire organization’s processes and determine which are most important.

Why Business Continuity Planning Matters

Whether you operate a small business or a large corporation, you strive to remain competitive. It’s vital to retain current customers while increasing your customer base — and there’s no better test of your capability to do so than right after an adverse event.

Because restoring IT is critical for most companies, numerous disaster recovery solutions are available. You can rely on IT to implement those solutions. But what about the rest of your business functions? Your company’s future depends on your people and processes. Being able to handle any incident effectively can have a positive effect on your company’s reputation and market value, and it can increase customer confidence.

First, Create a Business Continuity Plan

If your organization doesn’t have a BC plan in place, start by assessing your business processes, determining which areas are vulnerable, and the potential losses if those processes go down for a day, a few days or a week. This is essentially a (BIA).

Next, develop a plan. You can use any number of free templates available online or find an actual plan published by an organization similar to yours and modify it as needed.

There are six general steps involved in creating a business continuity plan:

  1. Identify the scope of the plan.
  2. Identify key business areas.
  3. Identify critical functions.
  4. Identify dependencies between various business areas and functions.
  5. Determine acceptable downtime for each critical function.
  6. Create a plan to maintain operations.

One common business continuity planning tool is a checklist that includes supplies and equipment, the location of data backups and backup sites, where the plan is available and who should have it, and contact information for emergency responders, key personnel and backup site providers.

Remember that the disaster recovery plan is part of the business continuity plan, so check with your IT department to ensure it has or is actively developing a DR plan.

As you create your plan, consider interviewing key personnel in organizations who have gone through a disaster successfully. People generally like to share “war stories” and the steps and techniques (or clever ideas) that saved the day. Their insights could prove incredibly valuable in helping you to craft a solid business continuity plan.

Then, Test Your Business Continuity Plan

You have to rigorously test a plan to know if it’s complete and will fulfill its intended purpose. Many organizations test a business continuity plan two to four times a year. The schedule depends on your type of organization, the amount of turnover of key personnel and the number of business processes and IT changes that have occurred since the last round of testing.

Common tests include table-top exercises, structured walk-throughs and simulations. Test teams are usually composed of the recovery coordinator and members from each functional unit.

A table-top exercise usually occurs in a conference room with the team poring over the plan, looking for gaps and ensuring that all business units are represented therein.

In a structured walk-through. each team member walks through his or components of the plan in detail to identify weaknesses. Often, the team works through the test with a specific disaster in mind. Some organizations incorporate drills and disaster role-playing into the structured walk-through. Any weaknesses should be corrected and an updated plan distributed to all pertinent staff.

It’s also a good idea to conduct a full emergency evacuation drill at least once a year. This type of test lets you determine if you need to make special arrangements to evacuate staff members who have physical limitations.

Lastly, disaster simulation testing can be quite involved and should be performed annually. For this test, create an environment that simulates an actual disaster, with all the equipment, supplies, and personnel (including business partners and vendors) who would be needed. The purpose of a simulation is to determine if you can carry out critical business functions during the event.

During each phase of business continuity plan testing, include some new employees on the test team. “Fresh eyes” might detect gaps or lapses of information that experienced team members could overlook.

Finally, Review and Improve Your Business Continuity Plan

Much effort goes into creating and initially testing a BC plan. Once that job is complete, some organizations let the plan sit while other, more critical tasks get attention. When this happens, plans go stale and are of no use when needed.

Technology evolves, and people come and go, so the plan needs to be updated, too. Bring key personnel together at least annually to review the plan and discuss any areas that must be modified.

Prior to the review, solicit feedback from staff to incorporate into the plan. Ask all departments or business units to review the plan, including branch locations or other remote units. If you’ve had the misfortune of facing a disaster and had to put the plan into action, be sure to incorporate lessons learned. Many organizations conduct a review in tandem with a table-top exercise or structured walk-through.

How to Ensure Business Continuity Plan Support, Awareness

One way to ensure your plan is not successful is to adopt a casual attitude toward its importance. Every business continuity plan must be supported from the top down. That means senior management must be represented when creating and updating the plan; no one can delegate that responsibility to subordinates. In addition, the plan is likely to remain fresh and viable if senior management makes it a priority by dedicating time for adequate review and testing.

Management is also key to promoting user awareness. If employees don’t know about the plan, how will they be able to react appropriately when every minute counts? Although plan distribution and training can be conducted by business unit managers or HR staff, have someone from the top kick off training and punctuate its significance. It’ll have a greater impact on all employees, giving the plan more credibility and urgency.

Follow everything from CIO





Tags : , , , , , , ,