Tag: Clear

What is Social Business? A Clear Definition #business #printing


#social business

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Online Community Blog

“Social business” is a white-hot buzzword right now. However, there is little consensus as to what it actually means. In a #socbizchat Twitter chat hosted by online magazine CMSWire last fall, top consultants, executives, and marketers spent over an hour debating the question, “What is Social Business?” without gaining an inch of common understanding.

It seems that most people know it when they see it, but can’t tell you what it is in layman’s terms. While I appreciate the definitions that are out there, many are not packaged for the masses of businesses and non-profit organizations trying to harness the power of social networks. Take, for instance, the following definition by Cheryl Burgess :

“Social businesses implement social technologies, strategies and processes that span across their entire enterprise, creating and optimizing collaborative ecosystems of employees, customers, partners, suppliers, communities and stakeholders in a safe and consistent way.”

While I agree with Cheryl’s definition and most of the points in her post, the definition lacks the clarity and succinctness to be sticky in the minds of everyday businesspeople. The potential of social business and online communities is so exciting and far-reaching that I often suffer from the same verbal excesses when describing how social business impacts organizations.

In an effort to make the concept of social business more digestible, the team at Socious has developed a clear definition of social business.

Concise? Yes. Simple? No. This definition is as expansive as the business problems that online communities solve. For further clarity, let’s break this definition into its parts.

Organization

Social business is the ability for an ORGANIZATION to use its communities to improve its performance.

An organization could be a Fortune 500 corporation, private company, or a nonprofit, such as an association or user group. Obviously, organizations are made up of people. Since people are coming at social business from all angles and organizational situations, the definition could easily be brought down to an individual or departmental level. In that case, social business would be the ability for you or your group to use your organization’s communities to do your job better. However, in most contexts, social business refers to improving the results for the business or organization as a whole.

Communities

Social business is the ability for an organization to use its COMMUNITIES to improve its performance.

While online communities are the most common type of community, organizations have always had communities – communities of employees, communities, of customer, communities of suppliers, etc. Until the last decade, these communities where offline and had limited opportunities for collaboration and collective support. These days, it is rare for a community to not have an online component. Even if your community is based around a conference or live event, a significant amount of engagement occurs online before, during, and after the event.

In this definition, communities refers to the many communities that exist in and around an organization. These can include:

  • Customers or members
  • Prospects
  • Employees
  • Channel partners
  • Suppliers
  • Volunteers
  • Product partners and consultants
  • Analysts and media
  • Donors
  • Conference attendees
  • User groups
  • Chapters
  • Grassroots supporters

They can be owned and managed by the company (e.g. a private customer community) or be communities in which the organization is only a member (e.g. a more loose-knit community of industry professionals on a public social network).

In addition, an organization’s communities can exist in many forms online – from engaging your market and its media in an active Twitter community to a private online community where customers can find the information and people they need to be successful with your products or services.

Performance

Social business is the ability for an organization to use its communities to IMPROVE ITS PERFORMANCE .

In the same way that this definition is purposefully broad enough to apply to many types of organizations, it also address the wide array of goals that an organization can have at any given time. Here are a few examples of performance indicators:

  • Improving brand perception
  • Finding new customers
  • Passing favorable legislation
  • Closing more sales faster
  • Improving customer satisfaction while reducing support costs
  • Increasing customer retention and repeat business

Communities Often Overlap to Improve Performance

The measurable impact that social business has on an organization is not contained in silos. Communities are often most impactful when brought together with other communities. For an example, collaboration among your customer service teams, customers, and partners could help to control support costs. In another example, members of an association and the membership services staff can work together to increase the value of joining the organization to prospective members by providing exclusive content and expertise in the online community.

Does This Definition Apply to You?

While we have used this definition across markets and organizations of all types, it will evolve as technology changes and new ideas enter the landscape. Please leave your feedback and business experience in the comments below to critique, challenge, and expand upon this definition.


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Houston Finance – Personal Loans, Cash Loans, Signature Loans, Cash Advances, Houston Tx #houston

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Welcome to Houston Finance Online. We are one of the first loan companies from Houston Texas that is regulated by the Consumer Credit Commission to publish an online finance program for Houston Cash loans and Houston personal loans. Whether you’re a consumer with good credit looking for a personal loan in Houston. or a person with bad credit having problems obtaining a loan, you have come to the right place. At Houston Finance we have a program for everybody. so it is easy to get approved. For example, if your credit is not the greatest then you might want to consider our two options, an automatic bank debit loan or signature loan. If your credit is in good standing then you can qualify for our Houston Cash Loans or a Houston Signature loan. The great thing about Houston Finance is your interest does not vary on your credit score. In fact we are 10 times cheaper than Payday Advance Companies. Don’t let a payday loan company turn your loan into a bad credit loan. So what are you waiting for? Apply now online or call us at 713-228-2626 .We are located in downtown Houston on the corner of Main and Preston, basement level Suite B-101.

Personal Loan Information and Security

We know that entrusting your personal information to others can be stressful, especially online! We want to ensure you that we take our obligations to protect your personal information seriously. We use the latest web security best practices to protect your data including providing 256 bit encryption on the application page on which you provide your personal loans application data.


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Movers Houston #houston #movers, #movers #houston, #clear #lake #movers, #movers #clear #lake, #pearland #movers,

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CALL NOW!

(281) 992-2700

Are Cheap

You Can Trust

Moving is Stressful Enough!

Let Bay Area Movers Lighten Your Load

Call Now and Let Us Move You

281-992-2700

MOVING MUSTS

Bay Area Movers is a family owned and operated moving company that has served
Houston and the Clear Lake area since 1987.

We stared with one truck and have grown into a large moving company that moves homeowners locally as well as out of state. We offer residential and commercial moving and packing services to homeowners and business owners in Houston, Alvin, Angleton, Clear Lake, Deer Park, Dickinson, Freeport, Friendswood, Galveston, Kemah, La Marque, La Porte, Lake Jackson, League City, Pasadena, Pearland, Santa Fe, Seabrook, South Houston, Texas City, and the surrounding area.

Moving can be very stressful in general.

Choosing the right mover, can at least eliminate the physical stress of moving.
We have been the choice mover for many local homeowners for almost 30 years.

Give us a call today at 281-992-2700.

We want to make the transition to your new home as easy as possible.

We provide the following services:

Bay Area Movers, Inc.
2119 County Rd 129
Pearland, TX 77581
(281) 992-2700

US DOT #840663 • Bay Area Movers Inc. © 2016. All Rights Reserved. • TxDMV No. 0060603161C • TxDMV Toll Free: 1-888-368-4689


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What is Social Business? A Clear Definition #home #business #opportunities


#social business

#

Online Community Blog

“Social business” is a white-hot buzzword right now. However, there is little consensus as to what it actually means. In a #socbizchat Twitter chat hosted by online magazine CMSWire last fall, top consultants, executives, and marketers spent over an hour debating the question, “What is Social Business?” without gaining an inch of common understanding.

It seems that most people know it when they see it, but can’t tell you what it is in layman’s terms. While I appreciate the definitions that are out there, many are not packaged for the masses of businesses and non-profit organizations trying to harness the power of social networks. Take, for instance, the following definition by Cheryl Burgess :

“Social businesses implement social technologies, strategies and processes that span across their entire enterprise, creating and optimizing collaborative ecosystems of employees, customers, partners, suppliers, communities and stakeholders in a safe and consistent way.”

While I agree with Cheryl’s definition and most of the points in her post, the definition lacks the clarity and succinctness to be sticky in the minds of everyday businesspeople. The potential of social business and online communities is so exciting and far-reaching that I often suffer from the same verbal excesses when describing how social business impacts organizations.

In an effort to make the concept of social business more digestible, the team at Socious has developed a clear definition of social business.

Concise? Yes. Simple? No. This definition is as expansive as the business problems that online communities solve. For further clarity, let’s break this definition into its parts.

Organization

Social business is the ability for an ORGANIZATION to use its communities to improve its performance.

An organization could be a Fortune 500 corporation, private company, or a nonprofit, such as an association or user group. Obviously, organizations are made up of people. Since people are coming at social business from all angles and organizational situations, the definition could easily be brought down to an individual or departmental level. In that case, social business would be the ability for you or your group to use your organization’s communities to do your job better. However, in most contexts, social business refers to improving the results for the business or organization as a whole.

Communities

Social business is the ability for an organization to use its COMMUNITIES to improve its performance.

While online communities are the most common type of community, organizations have always had communities – communities of employees, communities, of customer, communities of suppliers, etc. Until the last decade, these communities where offline and had limited opportunities for collaboration and collective support. These days, it is rare for a community to not have an online component. Even if your community is based around a conference or live event, a significant amount of engagement occurs online before, during, and after the event.

In this definition, communities refers to the many communities that exist in and around an organization. These can include:

  • Customers or members
  • Prospects
  • Employees
  • Channel partners
  • Suppliers
  • Volunteers
  • Product partners and consultants
  • Analysts and media
  • Donors
  • Conference attendees
  • User groups
  • Chapters
  • Grassroots supporters

They can be owned and managed by the company (e.g. a private customer community) or be communities in which the organization is only a member (e.g. a more loose-knit community of industry professionals on a public social network).

In addition, an organization’s communities can exist in many forms online – from engaging your market and its media in an active Twitter community to a private online community where customers can find the information and people they need to be successful with your products or services.

Performance

Social business is the ability for an organization to use its communities to IMPROVE ITS PERFORMANCE .

In the same way that this definition is purposefully broad enough to apply to many types of organizations, it also address the wide array of goals that an organization can have at any given time. Here are a few examples of performance indicators:

  • Improving brand perception
  • Finding new customers
  • Passing favorable legislation
  • Closing more sales faster
  • Improving customer satisfaction while reducing support costs
  • Increasing customer retention and repeat business

Communities Often Overlap to Improve Performance

The measurable impact that social business has on an organization is not contained in silos. Communities are often most impactful when brought together with other communities. For an example, collaboration among your customer service teams, customers, and partners could help to control support costs. In another example, members of an association and the membership services staff can work together to increase the value of joining the organization to prospective members by providing exclusive content and expertise in the online community.

Does This Definition Apply to You?

While we have used this definition across markets and organizations of all types, it will evolve as technology changes and new ideas enter the landscape. Please leave your feedback and business experience in the comments below to critique, challenge, and expand upon this definition.


Tags : , , , , , ,