Tag: Advertising:

Advertising Jobs – Search Advertising Job Listings #advertising #jobs, #advertising #job #opportunities, #advertising #job

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Advertising Jobs

Advertising Employment Information

Advertising Industry Overview

The US advertising and marketing services industry comprises about 37,000 companies with combined annual revenue of about $88 billion, according to Hoovers. Some of the largest players offering jobs in advertising are Interpublic, Omnicom, Valassis Communications, as well as the US operations of Publicis and WPP. The industry is fragmented: The top 50 companies generate about one-third of revenue. In this creative business, size does not always correlate with success.

Advertising Job Market

Advertising, promotions and marketing managers held 216,800 jobs in 2010, according to the Bureau of Labor Statistics (BLS). Jobs for managers of advertising, promotions and marketing operations are forecasted to grow by 14 percent from 2010 to 2020, about as fast as the average for all occupations, the BLS reports. Nearly 30,000 new advertising job opportunities are expected to open up over the decade.

Both corporate marketing departments and advertising agencies offer numerous career opportunities in advertising. Advertising jobs at some small boutique ad agencies are among the most prestigious in the industry.

Although many advertising professionals still devote most of their efforts to print, broadcast and cable media, the Internet and other digital media offer the greatest potential for career growth.Professionals who can successfully integrate campaigns in traditional and digital media and measure results to continuously improve performance are well-positioned for success in their advertising careers.

Typical jobs in advertising include advertising director, creative manager, digital strategist, media planner, media buyer, copywriter, designer, sales executive and account executive.

Advertising Salaries

Median annual wages were $45,250 for advertising sales agents in May 2011, with the middle half earning between $30,750 and $68,900, the BLS reports. For advertising and promotions managers, median annual wages were $87,650, with the middle half earning between $59,780 and $128,840 and the top 10 percent earning more than $186,600.





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Web SMS – Send and receive multiple SMS via Internet from PC: 10 #send

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SMS Messenger: send and receive single or multiple SMS from any PC or Mac

  • Reach clients and prospects: send texts individually or to thousands of people
  • Easy to set up/use: you’re up and ready to text in a few seconds
  • Receive SMS from staff/clients and interact with them, texting from your PC
  • No fixed set up fees or monthly fee: send and receive starting at 1,9 cent/SMS
  • Fast, secure, reliable

Whether you’re an independent professional, small/medium business, public service or charity, SMS Messenger is the ideal web application for SMS via Internet for sending informative, advertising or promotional messages to clients and let them know about special offers in real time, and for gathering requests, info and comments via SMS with the option of direct email forwarding. Find out how businesses benefit from SMS marketing

Demo

Want to see how quick and easy it is to interact using SMS with Skebby?
Enter your mobile number below and we will send you a free SMS!

If you answer to the SMS with:
SKEBBY YOURNAME
wait a moment and your NAME will appair here:

Nota bene. the demo will work once per mobile number; your number will only be used to send you a demo message. Do not close or change pages.

CASE STUDY

Use the SMS Messenger application to send single or multiple texts with offers, discounts, info about events, deadline reminders etc. directly from your PC. Ina Assitalia sends reminders to its clients (insurance policy expiry dates) and updates its staff in real time on meeting times/dates. Discover all of our case studies

Features of SMS Messenger

  • Send and receive SMS to Italy and over 200 countries in the world
  • Minimum sending capaciy guaranteed in direct connection: 200 SMS/sec
  • Send single or multiple texts up to 100.000 messages with a single web request
  • Easy bulk sending with attaching a file that contains the recipient’s numbers
  • Import and export contacts in your address book from an Excel/CSV file or from your mobile, or enter them manually into the app
  • Organise your contacts into groups for faster bulk sending
  • Personalise sender name with a mobile number or alphanumeric string, e.g. Company name
  • Receive replies to SMS sent (to an email address, a Google Drive Spreadsheet and a server)
  • Personalise message body with dynamic fields e.g. “Hello [name], your policy expires on. “
  • Send SMS of up to 1530 characters long, joined together in a single message (Classic) or 1549 characters (Basic)
  • Enter text message with non Latin chars e.g. Chinese.
  • Memorise the messages you send so you can use them again quickly in the future
  • Schedule messages to be sent on a future date or on regular fixed dates
  • Send SMS replies, including automatic replies, from the web control panel or your email account
  • Get delivery reports and detailed message errors (Classic +)
  • Check remaining credit and/or credit alert via SMS/email
  • Dispatches status and single SMS sent report available
  • On a shared number with keyword
    • Choose one or more keywords of between 3-30 alphanumeric characters which you can activate on the shared GSM number +39 366 58 60 580
    • To receive SMS every message must contain your keyword as the first characters while in the remaining characters (=160 – number of characters in keyword) your clients can insert the text with their info or request
    • Activate the service for free and start receiving SMS right away from anywhere in the world
  • On a dedicated number
    • Choose a full-length GSM number such as 339 XXXXXXX which will be yours and yours alone.
    • To receive SMS, simply get people to send texts to your dedicated number. Long messages of more than 160 characters can also be received.
  • The texts you receive (message content and sender’s mobile number) will be forwarded to the email address, the Google Drive Spreadsheet and the server, so you can see them, republish them on any media or reply directly by email as an SMS
  • Options for automatic SMS forwarding to one or more among.
    • To an email inbox (by giving us the address)
    • Google Drive Spreadsheet (by indicating the sheet’s link/URL)
    • To a server (by giving us the URL)
    • To a mobile number of one or more contacts in your address book
  • Option to block texts received from certain mobile numbers (antispam)
  • No fixed set-up fee: flat rate to receive unlimited free text messages in the period
  • Configure and activate Receive SMS in just a few minutes
  • Receive and reply to texts received directly from your email account if you use a dedicated number as your sender ID, or from your mobile if you use your mobile number as sender ID
  • Receive and forward SMS received to one or more people simultaneously via text message to their mobiles

Sign up and Free Trial

Sign up for free selecting SMS Messenger: you’ll immediately get 10 SMS free for you to send and receive. No set-up fee or monthly fee. If you’re satisfied, you’ll pay for each SMS sent/received.

PAY PER SMS
FROM 0,019





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Promoting and advertising your business – Canada Business Network #business #computers

#advertise your business

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Promoting and advertising your business

Promoting your business is an ongoing activity that involves everything from word of mouth, to trade shows, to paid advertisements in the media. Once you have developed your marketing plan and are ready to choose your promotional techniques, the resources below may be helpful.

General resources

Choose the type of advertising that matches your marketing budget and follow some of BDC ‘s best practices for advertising.

Build your road map for finding and keeping customers with this free marketing plan template.

Learn how to measure the results of your advertising so you know which styles, methods and media to use.

Learn how to create a website so you can attract more customers to your business.

Online marketing techniques like social networking, emailing and blogging are useful and involve little to no direct costs.

This free guide can help you develop a social media strategy for your business to attract, engage, and retain customers.

Increase your visibility among domestic and foreign buyers by registering on this free promotional database of over 50,000 Canadian companies.

Become a certified Aboriginal or minority-owned supplier or register to access these suppliers and benefit from inclusive supply chain practices.

Handing out promotional material is an important marketing activity, even in an online world.

Applies only to: Ontario

Find out how you can set up a business improvement area and the possible benefits for your business.

Learn how to spread the word about your business.

Participating in trade shows can be worthwhile if you choose the right ones, prepare well, and follow up.

Discover the advantages of marketing your business with email.

Find out what signs mean for your business, and how to use them to your advantage.

Find out about business solutions that could help your small business manage shipping, e-commerce, marketing and more.

Industry-specific resources

Applies only to: New Brunswick Newfoundland and Labrador Nova Scotia Prince Edward Island

Learn how to attract customers to your tourism business through Internet and social media marketing.

Register your business as a potential supplier of goods and services for the shipbuilding industry.

Applies only to: New Brunswick Nova Scotia Prince Edward Island Newfoundland and Labrador

Find out how to become a supplier to the shipbuilding industry in the Atlantic provinces. This also includes building and repairing ships.

Applies only to: Newfoundland and Labrador

Promote your high-quality, distinctive Newfoundland and Labrador craft, gift and apparel products through this provincial branding program.

Applies only to: Newfoundland and Labrador

Are you looking to develop wholesale markets for your business’ craft, gift and apparel products? This program could help your venture’s sales growth.

Applies only to: Nova Scotia

Learn how to identify tourism opportunities in your region and how to develop and market your new business.

If your Canadian tourism business provides a unique experience for travellers, you could get a chance to market your product for free to key countries.

Applies only to: Ontario

Find out how to market your product or service under the Ontario brand and how to reach key tourism markets.

Applies only to: Ontario

You may be eligible for funding to help you cover some the costs of commercializing your interactive digital media content.

Applies only to: Ontario

You could get financing to help your business consortium market an Ontario tourist destination to tourists outside Ontario or Canada.

Applies only to: New Brunswick Nova Scotia Prince Edward Island Newfoundland and Labrador

Obtain up to $8,000 in financial assistance for the translation of your promotional materials, if your business is located in Atlantic Canada.

Date modified: 2016-08-30

Secondary menu





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Free business advertising online #business #sale

#free business advertising

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Bromley House Clearance was activated on Saturday 3rd September 2016 15:02:54

garys gardening services was activated on Saturday 3rd September 2016 15:02:40

JJ Rowney was activated on Saturday 3rd September 2016 15:02:09

Magor Therapy Clinic was activated on Saturday 3rd September 2016 15:02:01

ADC Property Solutions was activated on Saturday 3rd September 2016 14:40:00

M.L Carpentry Edited Their advert on Friday 2nd September 2016 15:08:55

M.L Carpentry Edited Their advert on Friday 2nd September 2016 15:08:35

Bourne Lincs Edited Their advert on Friday 2nd September 2016 00:33:34

Bourne Lincs Edited Their advert on Friday 2nd September 2016 00:27:07

Jl Smart Home Automation Edited Their advert on Thursday 1st September 2016 22:46:09

sparkling stars house cleaning services Edited Their advert on Thursday 1st September 2016 22:05:35

The Smart Home Company Cheshire Edited Their advert on Thursday 1st September 2016 19:54:02

Jl Smart Home Automation Edited Their advert on Thursday 1st September 2016 19:31:28

DND NAIL DESIGN Edited Their advert on Thursday 1st September 2016 17:50:06

Welcome to business-directory.org.uk
We provide business advertising for uk businesses to advertise their business online for free. We have small and large businesses advertising with us.

To get a free business listing and advertise your business Please see our

Not sure what category to use for your free business listing? See what others have used





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15 Brand Failures: Advertising Mistakes – Cultural Blunders #advertising #blunders,brand #failures,home #slider,marketing #blunders

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15 Brand Failures: Advertising Mistakes Cultural Blunders

With global brands, the issue of homogenization of the brand communication into the local language (specially in Latin America and East Asian countries) is of critical importance. But when such brands ignore proper research or are simply careless, the mistakes that happen are often quite hilarious, even though they are unintentional. Such brand failures or advertising blunders happen for no fault of the product and result in millions of dollars of wasted money simply because a few people were careless enough to not do proper research before the ad campaign or brand launch.

Given below are 15 such advertising faux pas.

Pepsi in China

When Pepsi used their slogan, “Come alive with the Pepsi generation” in China by literally translating it, they didn’t know that the literal translation of the slogan meant, “Pepsi will bring your ancestors back from the dead”! They soon realized their mistake and the campaign didn’t last very long.

Coke in China

Coca Cola is famous for its mistakes in the eastern countries like China and Taiwan. In China, when Coca Cola had to translate its name in Mandarin, they chose ‘Ke-Kou-Ke-La’, very unwisely because it meant, “bite the wax tadpole” or “a female horse stuffed with wax”. Soon enough they realized their mistake and changed the translation to “ko-kou-ko-le” which meant “happiness in the mouth.” Not perfect, but much better than a wax tadpole!

Coke in Cuba

Coke once again. In cuba, Coca Cola wanted to write “Tome Coca Cola” (drink Coca Cola) in the sky. Grand intentions there. Only they didn’t take into consideration the wicked wind which blew a letter of the sign and made it “Teme Coca Cola”, which meant “fear Coca Cola”. The company tried to rectify the mistake by producing a lithograph of bull fighting. Which turned out to be a bigger mistake because bull fighting is illegal in Cuba.

Chi Chi

Chi Chi’s the Mexican food chain is of American origin. Perhaps that’s the reason why they didn’t know that Chi Chi’s in Mexican slang means breasts. Interestingly another company by the name Chi Chi’s makes salsa and has a slogan “good no matter what.” Of course!

Mensa in Spain

Mensa, the international society of high IQ people, would probably find it difficult to be accepted in Spanish speaking countries. In Spanish, Mensa means “stupid woman”, quite the opposite of a regular Mensa member. Mensa comes from the Latin word for “table.” In German Mensa means “cafeteria”.

KFC in China

In 2002 KFC released their slogan “finger lickin’ good” in China. Unfortunately for them, even after research, they made a translated version which meant, “Eat your fingers off”.

Got Milk in Mexico

After the huge success of “Got Milk” campaign, the Dairy Board of California decided to run these ads in Mexico. But they soon realized that the Spanish translation meant “are you lactating?” Coors, the beer company also made a similar mistake when they translated their slogan “turn it loose” into Spanish as “suffer from diarrhea.”

Gerber Foods in Africa

When the US baby foods company Gerber started selling their products in Africa, they adopted the same packaging design as in US, with beautiful pictures of babies on their labels. What they didn’t know was that in Africa, because of non English speaking population, it was standard practice for companies to put pictures of the product ingredients on the label.

Ford in South America

In South America Ford started marketing its car “Pinto” in 1971. It was a small car that was supposed to compete with other imported small cars in the Latin American market. But the company soon realized that in spite of its best efforts the car was not selling as it should have. Turns out, in Brazil “Pinto” is a slang for small penis. Now who would pay money for that!

Parker in Latin America

Another mistake in Latin America. This time it’s the Parker Company. While trying to market their leak proof pens, they translated their line “it won’t leak in your pocket and embarrass you”, into something in Spanish which actually meant “it won’t leak in your pocket and make you pregnant.” The culprit was a single word. The company assumed “embarazar” meat “to embarrass”. But it actually meant “to impregnate”.

Vicks in Germany

When Vicks introduced their cough drops in the German market, they were probably unaware that “v” in German, is pronounced as “f” and when replaced with “v” in the brand name, became the guttural equivalent of what is generally a slang for “sexual intercourse”.

Clairol

When Clairol, the hair products company, introduced the “Mist Stick” – a curling iron – in Germany, they were chagrined to find out that “mist” is a German slang for manure. Now who would purchase a “manure stick”.

Proctor Gamble in Japan

What can be a sexual tease in one culture can be downright inappropriate in another. And when an American company doesn’t realize this, what results in another advertising blunder. When P G launched one of it’s brand in Japan with an ad that showed a woman bathing and her husband entering the bathroom and touching her, the Japanese rejected the ad and the brand, because they consider this, an inappropriate behavior and in poor taste.

Puffs in Germany

When Puffs introduced their tissues in Germany, they realized, much to their dismay that “Puff” in German is a slang for a “whorehouse”. German must have had a hard time figuring if they were buying tissues or some else.

General Motors in Latin America

When General Motors introduced the Chevy nova in South America, they were oblivious to the fact that “no va” in Spanish meant “it won’t go”. When sales didn’t pick up for the car (after all who would buy a car that won’t go!), they realized their mistake and renamed the car Caribe, for Spanish markets.

What we can learn from these Brand Failures?

Brand building in foreign markets in a tricky exercise. Not only are you dealing with a foreign language that perhaps no one in your team is aware of, you also have to deal with numerous subtle nuances of the local culture and language that only a local can make out.

So in depth research about the local culture. it’s society, it’s political and religious sentiments, it’s colloquial terminologies needs to be thoroughly researched before translating a brand name or an advertising slogan. If the existing brand name sounds weird in local language, it’s always a good idea to keep a new brand name for the local market.

Not just the name, the packaging of the product, the flavors, the way it is presented in the market, should also be researched thoroughly to identify an conflicts it may be having with the local culture.





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Free Advertising, Free Business Advertising, Free Online Advertising and Local Business Advertising #business #financing

#free business advertising

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Business Advertising Options

Free Business Advertising

Online Business Advertising

Local Business Advertising

Business listings are mobile friendly, responsive and designed to display well on mobile devices, smart phones and tablets.
All upgraded directory listing also provide NAP Citations in JSON Mark-up to help with Local rankings.

Basic Listing – 30.00 per annum

See example of Basic listing – Basic Listing

No other adverts appear on the page we create for you.
No message about upgrades appears with your listing.
Often approved within 3 days

You will be redirected to registration page after payment is received.
(Please feel free to ring 01608 663759 with any questions)

Upgraded Silver Listing – 50.00 per annum

Silver Listings are given more prominence over free listings.
No other adverts are displayed on Silver Listings.
Social Media details can be included on Silver Listings.
Silver Listings include a link so people can visit your website.
Silver Listings include semantic mark-up to help local citations.

You will be redirected to registration page after payment is received.
(Please feel free to ring 01608 663759 with any questions)

Gold Listing – 75.00 per annum

Custom Styling is included with Gold Listings
Gold Listings allow you to display an image or logo with your listing
Gold Listings are given more prominence over free and silver listings.
No other adverts are displayed on Gold Listings
Social Media details can be included on Gold Listings.
Gold Listings include a link so people can visit your website.
Gold Listings also include two extra link so people can visit the relevant sections of your website.
Gold Listings include semantic mark-up to help local citations.

You will be redirected to registration page after payment is received.
(Please feel free to ring 01608 663759 with any questions)

Free Listing – 00.00

See example of Free listing – Free Listing

Sorry, due to time constraints and directory running costs, free listings are now available by invite only and are only approved on a fortnightly basis.
Do you really want to miss out for the sake of £30.00? – Compare the difference between free listings and upgraded listings – See Options

Other adverts appear on the page we create for you.
A link to your website is not included with your listing.
A message about upgrades appears with your listing.
May take 2 weeks before listings are approved
Invite Only

Are you a Local Tradesman?
Take advantage of our brand new free advertising opportunity before all the top spots are gone – Show Us Your Van

Please note:

Prices are per annum not per month.
We reserve the right not to approve listings.
Displayed prices exclude VAT which is charged at 20%.

Free Advertising & Cheap Advertising

A range of free advertising options for small business.

Cheap Business Advertising Tips

Top 10 ways of obtaining cheap advertising or free advertising – in no particular order.

  1. Local Magazines
    We all get them, the free monthly pamphlets through the door from the local parish council, local publisher or local entrepeneur who tries to sell advertising space in their new local directory. Think about it though, how often do you use it if you want to find a local service? personally, it’s about the first place I look and more often than not the advertising rates are dirt cheap.
  • Stylish Business Cards
    I was once told the most expensive business card you can get is a free one! Why risk the chance of losing that big order because your business cards are poor quality and don’t reflect the service you provide?.
    Suppliers of Business Cards .
  • Branded Merchandise
    Everyone likes a freebie, you know your pens are going to go walkabout anyway, so why not get your name and logo on them so that at least you get a bit of benefit from the fact they are out there? The same goes for other nicnacks, make your client a coffee, leave him to his thoughts but have your USP on the mug he’s drinking from, you never know, it might just stick in his mind when he makes the decision you’re waiting for..
    Suppliers of Promotional Merchandise .
  • Local Noticeboards
    Have you seen your local noticeboard recently? chances are a lot of people have and for the sake of 4 drawing pins, sore thumbs for an hour, you can get your message to these people.
  • Leaflet Distribution
    On a par with local magazines except this time you have total control of the content. You also have the benefit of gaining a bit of fresh air, exercise and getting your face (and business) known in your locality. Go on, give it a go, get some nice flyers printed, get your tracksuit on and have a nice brisk walk around your local estate.
    Leaflet Distribution Companies – Leaflet Delivery Companies
  • Online Business Directories
    A lot of small business owners moan about online business directories taking up the top positions of the search engines. Rather than joining in with this moaning, the smart small business owner takes advantage of these directories to gain the positions they would have to pay a good optimiser to achieve for them.
    Register in UK Small Business Directory .
  • Sponsor Local Events
    Got a local team who needs assistance, a kiddies playground which needs a bit of new equipment, an annual event that needs a good raffle prize. Make yourself popular, feel good about yourself and gain a bit of cheap advertising all at the same time.
  • Article Writing
    You don’t have to be a great writer, you don’t need to spend a lot of time, you don’t even have to see it as work. The articles on this page are a perfect example, the kids have gone to bed, there’s nothing on the telly, don’t feel like the pub tonight so let’s just patter away on the keyboard as though your’e waffling to a mate. The more you write, the easier it becomes, and soon you have a page full of content. And as we all know, a website needs content.
  • Viral Marketing – Using News
    Listening to the radio the other day I heard someone talking about the fact they were going to buy their kids some hens for christmas, it was just the inspiration I needed to create my A Hen is for Christmas website. One week later it had received close to 3000 visitors.
  • Search Engine Optimisation
    Avoid the rogues and snake oil salesmen which have come out of the woodwork in recent years, get yourself a good local SEO enthusiast and work with him, as long as you have a good relationship, are fair and don’t treat him as an employee, you can get great benefits. There are loads of geeks and young kids out there who still see search engine optimisation as a game, let them play and build up your sites popularity at the same time.
    Search Engine Optimisation .

    Free Advertising – Free Business Advertising – Free Online Advertising – Free Tradesman Advertising – Free Local Advertising – Local Business Advertising





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  • Free business advertising online #business #consulting

    #free business advertising

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    Bromley House Clearance was activated on Saturday 3rd September 2016 15:02:54

    garys gardening services was activated on Saturday 3rd September 2016 15:02:40

    JJ Rowney was activated on Saturday 3rd September 2016 15:02:09

    Magor Therapy Clinic was activated on Saturday 3rd September 2016 15:02:01

    ADC Property Solutions was activated on Saturday 3rd September 2016 14:40:00

    M.L Carpentry Edited Their advert on Friday 2nd September 2016 15:08:55

    M.L Carpentry Edited Their advert on Friday 2nd September 2016 15:08:35

    Bourne Lincs Edited Their advert on Friday 2nd September 2016 00:33:34

    Bourne Lincs Edited Their advert on Friday 2nd September 2016 00:27:07

    Jl Smart Home Automation Edited Their advert on Thursday 1st September 2016 22:46:09

    sparkling stars house cleaning services Edited Their advert on Thursday 1st September 2016 22:05:35

    The Smart Home Company Cheshire Edited Their advert on Thursday 1st September 2016 19:54:02

    Jl Smart Home Automation Edited Their advert on Thursday 1st September 2016 19:31:28

    DND NAIL DESIGN Edited Their advert on Thursday 1st September 2016 17:50:06

    Welcome to business-directory.org.uk
    We provide business advertising for uk businesses to advertise their business online for free. We have small and large businesses advertising with us.

    To get a free business listing and advertise your business Please see our

    Not sure what category to use for your free business listing? See what others have used





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    Free Business Advertising – Free Business Listings – Free Online Listings – Free ads

    #free business advertising

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    Free Business Advertising

    Advertise My Business For Free

    The Free Local Business Advertising group of 40 Free free business advertising directories has been set-up by entrepreneurs with over 24 years experience of running small businesses. The purpose of our local directories are to assist small businesses by providing free business advertising and promote small businesses and entrepreneurship in the UK.

    Find Your Free Local Business Directory

    Free Local Business Advertising is a network of 40 local business directories. Our mission is to provide free online advertising for local businesses. To claim your free online advertising click on the map to select the correct area and then add a Free business listing. Should you wish to boost your lead generation we also have various advertising upgrades and digital marketing services specifically designed for small businesses.

    © Free Business Advertising Copyright 2016. All Rights Reserved.





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    The 6 Best Advertising Strategies For Small Business #getting #a #business #loan

    #business advertising

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    The 6 Best Advertising Strategies For Small Business

    Small business owners need to be realistic about their advertising campaigns. Typically, of course, they ll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; you re unlikely to find a simultaneously effective and inexpensive channel for your ads.

    That s why you absolutely must budget for advertising, not just play with the money you have left over. By assigning the right amount of money to the right channels, you can get the results you want, or at the least, improve the results you have, based on the data you gather along the way. Since your monthly spend will be consistent, you ll be better able to measure overall efficacy, too.

    Given your need to optimize your advertising efforts, then, here are the best advertising strategies for small businesses.

    1. Target your audience.

    Sorry, but that particular product or service you re touting does not match the needs of anyone who currently walks the Earth. Many small businesses don t run adequately targeted campaigns, despite the fact that targeting is one of online advertising s primary advantages.

    Indeed, you should be able to create an accurate target customer profile based on the data you ve collected. With this information in hand, and what you know about your current clientele, you can begin to target similar demographics and psychographics with your campaigns to attract more customers.

    Whether you re advertising online or off, make sure your copy and imagery reflects the kind of customers you want to work with. This is key to targeting well.

    2. Measure and track your advertising.

    Many small businesses simply have no idea whether their advertising is actually working. This simply won t do.

    Online advertising platforms like Google AdWords and Facebook provide you with extensive stats related to your ads, and will help you determine what is working and what isn t. This doesn t mean that you won t need to test and experiment, as it can take time for you to create an ad that resonates with your target customers, but it does mean that you can make faster decisions about what to try next.

    If you re advertising offline, and you have to set up a specific email address or phone number to gain a clearer understanding of how your leads are finding you and what s working, then that effort is worth the hassle. Stop making guesses.

    3. Know when to advertise.

    At first glance, advertising year-round and spreading out your budget equally month-to-month may appear to be a wise and commonsense approach.

    But if you think back to your business launch, odds are you did a lot of things that can t be scaled. There s no way for you to sustain a similar marketing and advertising initiative throughout the entire year.

    If you sell seasonal products, you should be advertising in your highest-performing seasons. You may even want to start a little bit early and hold some of your advertising until a little after.

    Black Friday and Christmas tend to be high-performing seasons, depending on the type of business you re running. It may be advantageous to set aside some extra ad money for these days and/or other holidays.

    Finally, it can also be worthwhile to keep an eye on when your competitors launch their own big promotions. If you have an advertising budget set aside, you may be able to keep pace or even outmaneuver them.

    4. Brand well.

    Can your customers immediately identify your ads based on your copy, color choice, imagery, logo or typeface? If that question seems absurd, just look at what the major brands and companies are doing. Oftentimes, you can recognize their ads just from the colors they re using.

    Over time, your customers will come to identify with and respond to your ad layouts. The temptation may be to change your branding every time you create a new ad, but that could be confusing and ineffective over the long haul. Your goal should be to show up in expected places, with familiar-looking ads that consistently resonate with your target customers.

    Bottom line: Brand well, and stick to your image. Build loyalty through resonance.

    5. Use your resources well.

    You know the importance of ranking well in search, but you may simply not have the resources and time to consistently create new, informative content for your website.

    In an instance like that, your best bet is to take advantage of services like Google AdWords and Bing Ads, so you appear higher in SERP results without having to optimize posts for your chosen keywords. If you have the budget to advertise, but not the time to create content, this is a good use of resources.

    If you only have a small budget to allocate to advertising, it may not make sense to take out an expensive magazine ad. A Facebook ad campaign would be much more practical, since you can control your daily spend.

    Make an honest assessment of the resources available to you, and leverage them in a way that helps you grow your business.

    6. Show up in the right places.

    It s dangerous to make too many assumptions about your target customer. For example, if there s a certain radio show that you like, and you assume that your customers like it too, you may be misinformed about the wisdom of spending money on a radio ad there that could prove expensive and ineffective.

    If your advertising dollars are going to the wrong place, you re wasting your money. Instead, you need to get to know your customers. So, survey them. Get a sense of where they like to hang out online, what books and magazines they read, what podcast and radio shows they listen to and so on.

    When your advertising is matched with the right understanding of your customers, you ll begin to attract more worthwhile leads to your business.

    Final thoughts

    There are plenty of opportunities to monetize through advertising. The key is in knowing who your target customers are, where they like to hang out — and thus where to find more people like them — and allocating your resources to those specific channels.

    Advertising is not set-and-forget. You need to be strategic in the way you approach it, and amplify your marketing at the right times.





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    Health 101 – Article – Homogenization – Rocket Fuel for Cancer #rocket #fuel #advertising

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    Homogenized Milk: Rocket Fuel for Cancer
    by Robert Cohen

    A human is not a fish, but we share many of the same basic mechanisms common to all living creatures.

    Some fish lay a staggering amount of eggs. Most eggs are consumed by creatures both large and small. I recall the story of a fifty-pound ling fish that had over 25 million eggs within her body. Nature finds a way to allow a mere handful of eggs to survive so that they grow into adults and propagate their species. That is nature’s way. Big numbers. Long odds. How many human sperm are produced to fertilize one egg? About 300 million for each reproductive action, yet only one is destined to achieve that final purpose for which it was so designed.

    A human body manufactures protein messengers in much the same way. Proteins are delicate necklaces, composed of different colored beads called amino acids, which occupy assigned places in a string that is the protein.

    When digestive acids and enzymes break down proteins, the amino acids are used as building blocks for the body’s new proteins. When an intact protein is delivered from one part of the body to another, it conveys an unbroken and uninterrupted message.

    Milk from one mammalian species to its young is the perfectly designed mechanism that delivers lactoferrins and immunoglobulins to that happily receptive infant. Nature’s way is to produce many more proteins than are required. The wisdom of this mechanism takes into account mass destruction. Enough protein messengers survive to exert their intended effects.

    Homogenization insures that nature’s perfect plan is made even more efficient. Too efficient, in fact. Homogenization defeats the perfect plan. In homogenized milk, an excess of proteins survive digestion. Imagine an environment in which 20 million ling eggs become fertilized to grow into adulthood?

    Homogenization is the worst thing that dairymen did to milk. Simple proteins rarely survive digestion in a balanced world.

    When milk is homogenized, it passes through a fine filter under high pressure, and in so doing, the fat globules (liposomes) are made smaller (micronized) by a factor of ten times or more. These fat molecules become evenly dispersed within the liquid milk.

    Milk is a hormonal delivery system. With homogenization, milk becomes a very powerful and efficient way of bypassing normal digestive processes and delivering steroid and protein hormones to the human body (both the cow’s natural hormones and the ones they were injected with to produce more milk).

    Through homogenization, fat molecules in milk become smaller and become “capsules” for substances that bypass digestion. Proteins that would normally be digested in the stomach or gut are not broken down, and are absorbed into the bloodstream.

    The homogenization process breaks up an enzyme in milk (xanthine oxidase), which in its altered (smaller) state can enter the bloodstream and react against arterial walls causing the body to protect the area with a layer of cholesterol. If this happened only occasionally, it wouldn’t be a big deal, but if it happens on an ongoing basis. well, need I say any more.

    In theory, proteins are easily broken down by digestive processes. In reality, homogenization insures their survival so that they enter the bloodstream and deliver their messages. Often, the body reacts to foreign proteins by producing histamines, then mucus. And since cow’s milk proteins can resemble a human protein, they can become triggers for autoimmune diseases. Diabetes and multiple sclerosis are two such examples. The rarest of nature’s quirks results after humans consume homogenized cow’s milk. Nature has the best sense of humor, and always finds a way to add exclamation marks to man’s best-punctuated sentences. One milk hormone, the most powerful growth factor in a cow’s body, is identical to the most powerful growth factor in the human body. Hormones make cells grow, and don’t differentiate between normal cells and cancerous cells. (It is well known that the earlier onset of menstration is linked to a higher risk of breast cancer and other cancers, but it’s said we don’t know why . Well, it is known why; it’s the overdosing of hormones by consuming them via an animal-based diet – especially dairy products. We’re not designed to intake hormones; we make all the ones we need.)

    Two Connecticut cardiologists (Oster & Ross) once demonstrated that impossible-to-survive milk proteins did in fact survive digestion.

    They don’t teach this in medical school, folks. Doctors who have an opinion on the subject believe that milk proteins cannot possibly survive digestion. They are wrong. The Connecticut cardiologists discovered that Bovine Xanthene Oxidase (BXO) survived long enough to compromise every one of three hundred heart attack victims over a five-year period.

    Their findings were confirmed, and published in 1981 in the Proceedings of the Society for Experimental Biology and Medicine (vol. 163:1981):

    “It has been shown that milk antibodies are significantly elevated in the blood of male patients with heart disease.”

    Insulin-like growth factor (IGF-I) had not been discovered when Oster and Ross made their magnificent observations and conclusions. Bovine Xanthene Oxidase did not set the scientific community on fire. Too many syllables for headline writers. Insulin-like growth factor presents the same problem. Cancer has just two syllables. IGF-I has been identified as the key factor in the growth of every human cancer.

    Homogenized milk, with its added hormones, is rocket fuel for cancer. One day, hopefully, the world will recognize that cow’s milk was never intended for human consumption. We can get all the calcium we need from a healthy, balanced plant-based diet. What we don’t need is all the degenerative disease that dairy products contribute to.

    There is an important detail missing from your review of homogenization. You noted that confirmed research demonstrated a relationship between the micronization of fat globules and heart disease, but you did not state the mechanism.

    John McDougal, John Robbins, and others have reported that these micronized fat globules are much sharper than their larger forebearers, and serve to abrade arterial lumen (the innermost linings of these blood vessels). Such chronic irritation triggers a protective mechanism whereby the body plates out cholesterol onto the lumen to protect it from the constant irritation produced by the micronized fat globules. The end result is atherosclerotic plaquing.

    Combined with two other phenomena of our culture high level consumption of hydrogenized vegetable oils (another source of this intra-lumen plaque) plus the onslaught of refined sugars and flours (which trigger high level bursts of another potent intra-luminal irritant known as insulin) this unavoidable side-effect of drinking homogenized milk produces the rapid acceleration of cardiovascular disease now routinely seen in young people.

    Noel A. Taylor, MM, DC

    Don’s comments: And if you think that raw, unpasteurized, unhomogenized milk is a wholesome food, think about this: Even raw unpasturized cow milk was never a healthful food for humans. It’s only a proper food for baby cows, and even they quit drinking it when they mature. Humans are the only species that sucks the teats of other species. Humans’ best food for the first 2-4 years is human milk, and after that, even human milk is not proper human food. Plus, the calcium in milk is not well absorbed due to the lack of magnesium, and even when raw, it still contributes to osteoporosis. And even the naturally occurring hormones in milk (IGF-1) from cows not treated with Bovine Growth Hormone still contribute to cancers.





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