Tag: Advertising:

Small Business Online Advertising: Discover the Best Way to Effectively Advertise Online, WordStream, business

Small Business Advertising

Small business online advertising can often be difficult for small businesses still getting on their feet. Small businesses looking for online advertising ideas have numerous options available to them. The best online advertising for one small business may very well be the worst form of online advertising for another.

One of the best and most profitable ways for small businesses to advertise online is through pay-per-click marketing (PPC), a branch of Search Engine Marketing (SEM). PPC continues to grow in popularity as an effective online advertising method because it serves as a relatively easy, cost-effective way to get your advertisements in front of a huge pool of potential customers using Google AdWords and other search engine marketing platforms to display your message.

WordStream has been featured in USA Today as an aid in helping small businesses use Google AdWords to their greatest advantage.

The article reports on the trend of Big search engine platforms (Google AdWords, Microsoft AdCenter, etc.) whose bottom lines depend on selling ads linked to search results.

These search engine platforms pour millions of dollars into initiatives to help small and medium sized advertisers make the leap to pay-per-click (PPC) advertising. Unfortunately, many small business struggle to get a handle on PPC.

As WordStream’s founder Larry Kim notes, in USA Today article:

“It’s all too common for small advertisers to waste money on poorly executed campaigns. Typically, they don’t re-evaluate and they miss out on the opportunity to leverage a powerful marketing channel to grow their business.”

WordStream has been recognized as a key asset in producing high-performing PPC campaigns. Learn about how WordStream’s PPC Software and Traffic Express service can revolutionize how you advertise on Google and drive relevant, valuable traffic to your business while saving you time and money.

Small Business Advertising Tips : Using PPC

So what’s the “correct” way to use PPC as part of your small business advertising strategy? Implementing a few best online advertising practices will ensure that your small business succeeds with PPC. Here are some tips for effective small business advertising:

  • Begin with solid keyword research: Keyword research is the core component of effective online marketing and using keywords in advertising. Make sure your research is data-driven.
  • Organize and group your keywords: Keyword grouping allows for more strategic online marketing for both PPC and SEO campaigns.
  • Commit to Advertising Online: To see continuous benefits, you should regularly test, update and improve your small business online marketing campaigns.

The best small business online advertisers continuously research and improve their keyword lists.

While small businesses can easily be overwhelmed by the intricacies of how to use Google AdWords, WordStream offers comprehensive online advertising services for small businesses wanting help with PPC online advertising.

Learn how WordStream, a leading online advertising company with unique PPC management solutions, can play a role in your search marketing strategy.

Marketing Strategies for Small Business

Business advertisingA small business marketing strategy can help you identify who your customers are, measure your company’s position compared to competitors, and track the performance of your marketing actions.

  • What are your customers searching for online?
  • How could you reach your targeted customers?
  • Which online marketing techniques will help you increase traffic and differentiate your product from competitors?

Small Business Online Advertising Advice from WordStream

WordStream Advisor’s automated alerts will notify you of areas in which immediate action can be taken to yield better results, and make suggestions on which areas of your account can be improved. WordStream Advisor will allow you to:

  • Discover new keywords
  • Create logically organized ad groups
  • Identify negative keywords that could be wasting your ad budget
  • Improve your ad copy
  • Create compelling, relevant landing pages

WordStream can help you achieve your pay-per-click advertising goals. To find out how, try our free AdWords Performance Grader Plus to assess the strength of your AdWords account, or get access to a free trial of WordStream Advisor and discover how much easier paid search can be.

Effective Small Business Advertising Solutions

  • Build effective PPC campaigns from scratch
  • Create new ad groups
  • Expand your keyword opportunities
  • Cut wasteful spending with negative keywords
  • Analyze your search queries for insights

Business advertising

No Time for PPC? Leave It to the Experts

Business advertising


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25 Free Low Cost Advertising Tips by Small Business Expert Tom Egelhoff – Small

business advertising

25 Free Low Cost Advertising Tips

(Tom’s FREE Podcast for this topic is available. – For More Info Click Here)

Business advertising

If there is one mistake small town businesses make more often than any other it’s, What ever is left over, we’ll use for advertising.

Marketing and advertising is an investment, not an expense.

I know it sure seems like an expense to me when I’m writing the check, but trust me it’s not.

Without enough money put aside for advertising your sales can go down and you suddenly have less and less for promotion.

When do you advertise the most? For most businesses it’s the first day of business.

Don’t you have a Grand Opening, balloons, flyers, ads, on-site radio stations, contests, and prizes?

Did the income from sales pay for that? No, it didn’t. You advertise most when you need business. You advertise more when you don’t.

An average cost of advertising is usually 1 to 5% of gross sales, which can vary according to location, local advertising rates, and industry. Car dealers need more advertising than funeral homes.

Before we get to the 25 tips let’s look at the basic strategies of successful advertising.

* In order to be successful, your advertising must provide a consumer benefit or solve a problem.

* That benefit or solution must be wanted by the consumer.

* The product or service you are offering must be tied directly to that benefit or solution.

* The benefit or solution must be distinctly communicated through medial advertising. In other words, be clear, forget the advertising glitz and make sure the message isn’t lost in the ad.

A small-budget advertiser doesn’t have the ”deep pockets to develop big advertising campaigns. Some time you need to break the rules to be noticed.

Avis did it by admitting they were Number 2 in the car rental business and that campaign took them from 6th place to second place.

When they stopped that campaign they dropped back to 6th again. In the past year they have gone back to it.

Budget conscious advertisers must achieve top results for their advertising dollar. Expand your dollars by adopting some creative techniques.

Here’s 25 tips I hope will help you.

  1. Radio, newspapers and magazine specialists will frequently give free help in developing an advertising strategy. Things like demographic information, money-saving ways to produce your ads etc.

  • Monthly magazines sometimes have unsold ad space at the end of the month they will sell at a discount.

    I hope these tips will help your business grow. Not all may be relevant to your particular situation. Hopefully, they will illustrate the importance to plan and control your advertising budget.

    Listen in on Tom’s weekly radio show Open For Business on AM 1450 KMMS Radio, Bozeman.

    Have a business question for Tom? Click here to get Tom’s advice for free.

    Stay up to date on business issues. Join Tom’s Blog.

    This article may be reproduced for your non-profit group or organization provided it is not altered in any way and the following is attached:

    В© Eagle Marketing PO Box 271, Bozeman, MT 59771-0271

    http://www.smalltownmarketing.com – (406) 585-0219 – Toll Free (888) 550-6100

    Based in Bozeman, MT, Tom Egelhoff is the author of How To Market, Advertise Promote Your Business Or Service In A Small Town, and The Small Town Advertising Handbook: How To Say More And Spend Less. He is also a seminar and workshop presenter and trainer. He may be reached at 888-550-6100 or PO Box 271, Bozeman, MT 59771-0271

    Would you like Tom Egelhoff to speak at your business function or convention?

    Click here for information, topics and pricing.


  • Jab Advertising, Ad Agency with a Small Business Focus, small business advertising.#Small #business #advertising


    Welcome to Jab Advertising!

    Located in downtown Canton, Ohio, Jab Advertising provides the practical punch small business needs to succeed.

    Opening Bell

    Jab provides the practical punch your advertising needs and connects you to your customers with the right marketing tools shaped by the right strategy.

    Our Stance

    Jab Advertising specializes in small businesses and we’ve honed an approach that’s friendly, understanding and respectful to you and your budget.

    Pound for Pound

    If you think a full-service agency is for companies in another weight class, think again. If you’re ready to go toe-to-toe, put Jab Advertising in your corner.

    The Decision

    We take your business and your budget seriously. If your last agency left you feeling like a punching bag, just ring our bell or send a note.

    What’s Your Why?

    One of the most important questions you haven’t considered.

    Small Businesses Deserve Great Advertising. It s that simple.

    When people ask me why I started my own agency, my answer is the same: I believe everyone deserves great advertising. Sometimes, my interrogator counters with something like, “Don’t we have enough advertising?” Or, “Do we really need more advertising?” Yes!, I answer. More GREAT advertising.

    Great advertising inspires action. Great advertising educates. Great advertising builds preference. Great advertising respects intelligence. So that’s why I do what I do. Because small businesses deserve great advertising.

    The Most Important Question is the one we ll use to get started

    Any good ad guy starts with a lot of questions. So let me ask this of you: What’s your why?

    It’s an important question and one I’ll ask you should we get together. “Why” transcends the “how” and the “what.” Author and innovator Simon Sinek calls the three questions “The Golden Circle®” with “why” right in the center. You know “what” you do. And hopefully, you know “how” you do it. But “why?”

    Maybe that gives you some pause. And remember, “making money,” “gaining prominence,” or “living independently” are mere results of your business.

    When you hire Jab Advertising, we’ll ask you “why?” Having your strategic brand position answers the what and, occasionally, the “how.” We can help you uncover that, too. But you deserve to go a step further than mere brand positioning.

    After all, your small business is a reflection of you. For many of us, our business is who we are. We live it and breathe it. We elate when something goes our way and feel deflated when something doesn’t. Just to get up and do it all again the next day.

    Your small business deserves great advertising. So give me a call. Send me an email. Let’s get together and answer the question that starts it all: “What’s your why?”

    About Doug Bennett

    Doug Bennett, owner of Jab Advertising, is a 20-year veteran of the advertising business and even earned his bachelor s in advertising from the School of Journalism at Kent State University. He’s a native Stark Countian and knows the Canton and Stark County community extremely well.

    Small business advertising

    Doug was great to work with. We went through several other companies before we met with Jab. Their friendly, straightforward approach provided us with a beautiful site that immediately helped our business grow. Learn from our mistake just call Jab first.

    Kendra Nasvadi, President, Pumphrey-Hamel Insurance


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    Small Business News, Tips, Advice – Small Business Trends, small business advertising.#Small #business #advertising


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    Small Business Advertising Ideas, business advertising.#Business #advertising


    19 Advertising Ideas for Small Businesses

    Business advertising

    Business advertising

    Word of mouth is excellent small business advertising – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise.

    This collection of small business advertising ideas presents both the tried and true and some you may not have tried yet – advertising ideas for your small business to effectively reach your target market and attract new customers.

    Tried and True Advertising Ideas for Business

    Direct mail can be very effective business advertising – and is much more favorably received than other direct marketing media, such as email or telemarketing. And even if you don’t have a mailing list, you can still geographically target your mail. Here s an example of a sales letter to customers that will get results and how to write one. You ll also want to read these 10 Tips for Maximizing Your Sales Letter Response.

    Besides box ads and advertising inserts, local newspapers also often offer special advertising features showcasing particular businesses – all powerful business advertising opportunities. Don’t overlook special interest newspapers as an advertising idea if they exist in your area. They may be delivered to exactly the audience you want to reach.

    This advertising idea can be a very effective way of reaching a target market.

    The trick is to choose the magazines or e-zines that best match the market you’re targeting.

    Although use of the printed yellow pages is on the decline, there’s still a lot of people who use the yellow pages to find the businesses they’re looking for – and they won’t find you if your small business isn’t listed there.

    Get the biggest printed yellow page ad you can afford; the more visibility the better. As a more modern alternative consider the online version.

    Sure, they’re advertising. Every time you hand one out to a prospective client or customer, you’re advertising your small business. But why not take this advertising idea further and make your business card a marketing vehicle by making sure that it states the primary benefit your product or service offers the customer. You can even go a step further and magnetize your business card, increasing the chances of it being posted on someone s fridge or other magnetized surface where it will be seen regularly rather than just being shoved in a drawer somewhere out of sight.

    6. Joining professional/business organizations.

    Every professional or business organization offers exclusive advertising opportunities for their members, ranging from free promotion on the organization’s website through special section newspaper advertising. And being a member can be good small business advertising in itself.

    The reason you see so many vehicles emblazoned with advertising is that it works; vehicle advertising is very visible business advertising.

    If you’re not ready for custom graphics or a magnet quad sign that sits atop your vehicle, go for a magnetic sign that you can take off when you want.

    Advertising Ideas You May Not Have Tried Yet

    Little advertising ideas can be powerful, too. If you’re sending out an invoice, why not take the opportunity to include some advertising? To draw new customers, try something such as a “bring-a-friend” promotion.

    So you can’t afford to advertise your business during the Super Bowl. That doesn’t mean you have to miss out on the household reach of TV. Cable TV companies offer advertising ideas within the budget of small businesses, from advertising on the TV Guide Listings or Real Estate channels through running infomercials.

    Another advertising idea you may not have thought of is radio advertising. Running ads on a local radio station can be both effective and relatively inexpensive.

    11. Bench/bus stop advertising.

    Looking to reach a mass audience? Then transit advertising may be for you. Contact your local transit company for information on bench, bus and shelter advertising possibilities.

    12. Local website advertising.

    More people are spending more time online than ever before. Cover all your small business advertising bases by ensuring that your business is listed on websites providing business information for your local area. Many municipalities, for instance, offer business listings on their websites. And make sure your business has its own website too.

    13. Trade show participation.

    One of the main reasons to participate in trade shows is to be seen and get known. While participating in big trade shows can be quite expensive, there are a lot of smaller opportunities that may work well for your business, from trade shows put on by local business associations through trade shows focused on particular industries. Before You Attend That Trade Show explains how to make the most of your trade show experience.

    If you already have an in-house mailing list or are able to develop one, email advertising can work for you. There are two truly great things about it; pretty well everyone has email nowadays and you can customize the email you send to target specific groups of customers or even individuals. Imagine how much better your return on investment could be when you can send the offer on food processors only to people who have previously expressed an interest in kitchen appliances.

    Visible, tangible involvement with your community is more than good PR; it’s also very effective small business advertising. So choose a charitable event or community association to get involved with and let yourself be seen as a business that cares.

    Joining forces with other businesses can greatly increase your advertising power and your marketing reach. Kare Anderson explains how this advertising idea works and how to jump-start your cross-promotion efforts in Attract More Customers through Cross-Promotion.

    eBay can be a fast and inexpensive way to make your potential customers aware of your products. When you list an item for auction, you’re also advertising your business to whoever views the listing. Get started selling successfully on eBay with 7 Tips for Selling on eBay.

    Did you know that people watch over 6 billion hours of video each month on YouTube – almost an hour for every person on Earth? Or that according to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network? If that s the audience you re trying to reach, YouTube advertising could be your best bet.

    Organic reach on Facebook is dead – or at least, so seriously injured that it can t do much to advance your brand anymore. But that doesn t mean that reach is dead if you re willing to pay for it, and Facebook s ad targeting options are phenomenal. Facebook advertising is also one of the most inexpensive options on this list.

    Learn What Works

    Will all of these nineteen advertising ideas work for your small business? No! But by choosing several of these advertising ideas and focusing on them, you’ll be able to grow your customer base much more quickly than you would by relying on word-of-mouth alone. Like any kind of marketing you do, of course, your business advertising will be most effective if you plan your advertising campaign and track your results.

    Read More About Marketing Your Business


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    How to Create Effective Small Business Advertising, business advertising.#Business #advertising


    How to Create an Effective Small Business Advertisement

    Ever dabbled in print advertising, or thought about it? I ve done marketing for my family s small business for the past 10+ years and I ve learned a few things about making advertising look professional even on a tight budget. My family s business, like a lot of small businesses, doesn t have the time or resources to have ads professionally made. So what s a small business to do?

    Here are some tips, tactics and examples of small business advertising; what they re doing well, plus, what can take their ads up a notch. But first, here s what you should include in every advertisement:

    1. Your logo or business name If your business s logo/name doesn t contain what you do, make sure to clarify that in the ad. For example saying Klimisch s Inc Collision Repair instead of just Klimisch s Inc.
    2. A CTA (call-to-action) with supporting contact information Say exactly why people should contact your business and what you can do for them. For example Call us at (415) 000-0000 to save money on home insurance today.
    3. Additional information about what your business does and how you intend to help your potential customer. Don t go overboard with copy because you want to make sure they can read it quickly and easily.
    4. Supporting visual elements like a photo or graphics. This can be your logo, a picture of your business, or a graphic related to your business.

    Using these elements can make an effective ad, but here are a few additional guidelines to follow:

    1. Hierarchy of information Choose the information from the above list that s most important and make it your main element of the ad. Every piece of information in your ad should be weighted according to its importance. It s hard to read an ad in which everything is the same size.
    2. Less is more Don t overwhelm people with information. Keep it as simple as possible while getting the useful information across to the viewer.
    3. Use your space wisely Don t use every inch of white space because you can. Leave some breathing room so people can digest your message.
    4. Use contrasting colors for fonts and backgrounds to make sure that your copy is readable. The best combo is dark type on a light background because it s easier to read.
    5. Fonts, fonts, and fonts Use mostly sans-serif fonts, use different font sizes to differentiate the importance of the copy, however, don t use too many font types or too many font colors (think one or two max). The biggest font offenders that tend to thoroughly annoy people include comic sans, curlz, and papyrus.
    6. Have at least one other person who isn t working on your ad read it over to make sure there aren t spelling errors, incorrect information, or missing information.

    Now, you might be asking yourself what does this all really mean? Here are some examples that I ve scanned from small business print publications to illustrate my points. Keep in mind these ads are smaller then they were printed in the publications.

    1. Stanley Steemer A little color and a lot of white space goes a long way. Stanley Steemer has includes all of the information from my must include list plus, they added coupons. Their message is very clear and understandable.

    Business advertising

  • Napa Valley Rug This ad has all the info needed. Two things that could use some improvement, however: The ad is in black and white (when all the other ads on the page were color) and most of the fonts are the same size. By adding color and font size variation, they could have really spiced things up!

    Business advertising

  • BusinessMixers.com This is a prime example of how a simple ad can be effective. It s straight and to the point and very understandable without using too many graphics, words, or fonts. Yes, it s also in black and white like the above ad, but that s how it was supposed to be printed. Make sure to check the specifications of each publication or website before creating your ads (see more info about this in the pro tip below)!

    Business advertising

  • The Book Worm This charming ad wonderfully illustrates hierarchy of information. The logo with supporting visual element is attention-grabbing, while the description and CTA (in a smaller font) tell me exactly who they are and what action they want me to take, (i.e., Visit us online! ). The font they used is clear and they varied the font size to show the importance of the information. The Book Worm must have studied up on its advertising techniques!

    Business advertising

  • These are all print ads but the same elements apply to online ads. The most important part of advertising is to show who you are as a company, so have a little fun with it!

    *Bonus Pro Tip: Ask for the specs or specifications for each ad. This will tell you what ad size is needed, the resolution, bleed/no bleed, acceptable formats (i.e., jpg, tiff, pdf), unacceptable formats (i.e., Microsoft Word or Microsoft Publisher) and whether it s full color or black and white.

    What tips would you ad to our list for creating effective print advertisements? Share away in the comments!

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    How to Advertise a Business Online for Free, Bizfluent, free business advertising.#Free #business #advertising


    How to Advertise a Business Online for Free

    Free business advertising

    Advertising online can get really expensive, why not do it for free. I’m going to show you how to advertise a business online for free.

    Items you will need

    • Internet Connection
    • Advertisement Pictures (optional)

    Free business advertising

    There are so many ways to advertise for free online. One of my favorite ways to advertise online for free is on Craigslist. Craigslist is a free classified ad site that is growing and getting more popular as time goes by. It’s fairly easy to use. You can use HTML in your advertisement, which is definitely a plus. Make sure you read the guidelines very carefully on how to use Craigslist, because your advertisement can get flagged and removed pretty easily if you don’t follow the rules.

    Free business advertising

    Another great way to advertise online is through a social network site. Facebook is pretty popular. It’s not hard to use and I know of a way to get $50.00 in free advertisements. After you join facebook and set up an account, you can join the Visa Business Network through facebook. After you join the visa business network through facebook they will e-mail you a promo code for $50.00 in free advertising. Once you get the promo, click on advertising way down on the bottom of the facebook page. All you have to do is set up your campaign, click on the funding source link and enter in the promo code. Make sure you sign up to the visa business network through facebook with the same e-mail address that you signed up to facebook with. If you don’t do that, it will not work. The cool thing about this advertising is you can target specifically who you want to see the advertisement according to demographics, interests, age, sex, and keywords. It’s pretty effective and you can’t beat FREE. You can also join groups or create groups on facebook related to your business. I created a group and advertised that group for free. I got over 1,000 people to join the group. Once they all joined I was able to send them all a private message very easily, which resulted in some money in my pocket.

    Free business advertising

    Blogging is also a good way to advertise. Start up a blog about your business. You don’t really have to blog only about your business. You can blog about news related to the type of business you do, to capture a broader range of potential customers. You can blog about anything you want. The more you update it with rich content and keywords(don’t over do it with the keywords), the more you have a chance of getting noticed. Make sure you have a link to your website, or contact info (what ever it is you want to advertise) on your blog.

    Free business advertising

    Twitter is also very easy and fun to use for online advertising. Twitter is a microblog, which means you can post small messages for your followers to read. Try to stay active on twitter to attract followers. Also, if you follow them they may follow you. What I like about twitter is that you can do a search for whatever you want (example search: dog bones – this will pull up all the people tweeting about dog bones, if you are in the dog bone business you can follow them and maybe they will follow you, which can result in a lead and maybe a sale). Once you get followers you can tweet about anything you want them to see, you can also send them private messages. Don’t over do it with advertising your business on twitter, as that can lead to people unfollowing you.

    Free business advertising

    Forums and message boards. You can join forums and message boards related to your business to advertise for free. It’s pretty cool because some posts show up in search engines which can lead to some online traffic your way. Some forums have certain rules about advertising and posting links. Make sure you always read the rules and guidelines before posting.

    Free business advertising

    Website directories are a good way to advertise for free. Some may want to charge you to post a link or article but many of them are free. If you have a website, you can submit your link to a website directory. Some of them may want you to post a link to their directory on your own site (link exchange). This can help you out in two ways.

    Someone might find the link to your website through the website directory.

    It creates a link to your site from another website which helps you in the SEO (search engine optimization) category. It might just boost your ranking in the search engines such as google, yahoo, and MSN.

    Free business advertising

    Take advantage of the social book marking sites. If you look at the top of this article you will see a little box that says “share”. If you click on it you will see several options to share this article on several social book marking sites. These sites can be used to share just about any webpage or article (feel free to share this article so it can help others out as well and to familiarize yourself with them). You can integrate most of the techniques I talked about in this article with social bookmarking. You can share pages from your website, classified ad, social networking site (like facebook), blog posts, and the website directory. I would recommend adding the “add this” firefox plug in which makes it easier to share you content on social book marking sites. With this plugin you can submit your content to over 200 social book marking sites easily. Digg is a very good one to use, I recommend digg if you are going to use just one.

    Be patient with free advertising. You need either time of money to advertise online. If you don’t have either then make some.

    Warnings

    Be aware of scammers on craigslist. Read the scam reports they have to keep you updated.


    Tags : , ,

    Bing Places for Business, free business advertising.#Free #business #advertising


    Bing Places for Business

    Add your business to Bing for free and help online customers discover your business

    Show the Right Information to Your Customers

    Bing Places for Business

    Add your business to Bing and get found when customers search from their computer, tablet or mobile phone

    Free business advertising

    Bing Places for Business

    Customers are searching online for businesses like yours. Bing helps you get your business online for free.

    Add your business to Bing in 3 easy steps

    Claim your listing

    Chances are Bing has a listing for your business already. Claim an existing listing or add a new one. If your business has multiple locations you can add them in one go using the bulk upload tool.

    Complete your listing profile

    Adding complete information about your business helps you tell the best story about your business. You can add photos of your business services, hours of operation, services offered and list the various ways customers can reach your business.

    Verify your listing

    Protect your listing from unauthorized changes by verifying it. You can verify your listings by receiving a PIN at your business address, phone or email. All businesses must provide a valid address, but some types of businesses can hide their address in search results.

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