Tag: Advertising:

Free Business Advertising – Free Business Listings – Free Online Listings – Free ads

#free business advertising

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Free Business Advertising

Advertise My Business For Free

The Free Local Business Advertising group of 40 Free free business advertising directories has been set-up by entrepreneurs with over 24 years experience of running small businesses. The purpose of our local directories are to assist small businesses by providing free business advertising and promote small businesses and entrepreneurship in the UK.

Find Your Free Local Business Directory

Free Local Business Advertising is a network of 40 local business directories. Our mission is to provide free online advertising for local businesses. To claim your free online advertising click on the map to select the correct area and then add a Free business listing. Should you wish to boost your lead generation we also have various advertising upgrades and digital marketing services specifically designed for small businesses.

© Free Business Advertising Copyright 2016. All Rights Reserved.





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Promoting and advertising your business – Canada Business Network #cool #business #ideas

#advertise your business

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Promoting and advertising your business

Promoting your business is an ongoing activity that involves everything from word of mouth, to trade shows, to paid advertisements in the media. Once you have developed your marketing plan and are ready to choose your promotional techniques, the resources below may be helpful.

General resources

Choose the type of advertising that matches your marketing budget and follow some of BDC ‘s best practices for advertising.

Build your road map for finding and keeping customers with this free marketing plan template.

Learn how to measure the results of your advertising so you know which styles, methods and media to use.

Learn how to create a website so you can attract more customers to your business.

Online marketing techniques like social networking, emailing and blogging are useful and involve little to no direct costs.

This free guide can help you develop a social media strategy for your business to attract, engage, and retain customers.

Increase your visibility among domestic and foreign buyers by registering on this free promotional database of over 50,000 Canadian companies.

Become a certified Aboriginal or minority-owned supplier or register to access these suppliers and benefit from inclusive supply chain practices.

Handing out promotional material is an important marketing activity, even in an online world.

Applies only to: Ontario

Find out how you can set up a business improvement area and the possible benefits for your business.

Learn how to spread the word about your business.

Participating in trade shows can be worthwhile if you choose the right ones, prepare well, and follow up.

Discover the advantages of marketing your business with email.

Find out what signs mean for your business, and how to use them to your advantage.

Find out about business solutions that could help your small business manage shipping, e-commerce, marketing and more.

Industry-specific resources

Applies only to: New Brunswick Newfoundland and Labrador Nova Scotia Prince Edward Island

Learn how to attract customers to your tourism business through Internet and social media marketing.

Register your business as a potential supplier of goods and services for the shipbuilding industry.

Applies only to: New Brunswick Nova Scotia Prince Edward Island Newfoundland and Labrador

Find out how to become a supplier to the shipbuilding industry in the Atlantic provinces. This also includes building and repairing ships.

Applies only to: Newfoundland and Labrador

Promote your high-quality, distinctive Newfoundland and Labrador craft, gift and apparel products through this provincial branding program.

Applies only to: Newfoundland and Labrador

Are you looking to develop wholesale markets for your business’ craft, gift and apparel products? This program could help your venture’s sales growth.

Applies only to: Nova Scotia

Learn how to identify tourism opportunities in your region and how to develop and market your new business.

If your Canadian tourism business provides a unique experience for travellers, you could get a chance to market your product for free to key countries.

Applies only to: Ontario

Find out how to market your product or service under the Ontario brand and how to reach key tourism markets.

Applies only to: Ontario

You may be eligible for funding to help you cover some the costs of commercializing your interactive digital media content.

Applies only to: Ontario

You could get financing to help your business consortium market an Ontario tourist destination to tourists outside Ontario or Canada.

Applies only to: New Brunswick Nova Scotia Prince Edward Island Newfoundland and Labrador

Obtain up to $8,000 in financial assistance for the translation of your promotional materials, if your business is located in Atlantic Canada.

Date modified: 2016-08-30

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Free Business Advertising – Free Business Listings – Free Online Listings – Free ads

#free business advertising

#

Free Business Advertising

Advertise My Business For Free

The Free Local Business Advertising group of 40 Free free business advertising directories has been set-up by entrepreneurs with over 24 years experience of running small businesses. The purpose of our local directories are to assist small businesses by providing free business advertising and promote small businesses and entrepreneurship in the UK.

Find Your Free Local Business Directory

Free Local Business Advertising is a network of 40 local business directories. Our mission is to provide free online advertising for local businesses. To claim your free online advertising click on the map to select the correct area and then add a Free business listing. Should you wish to boost your lead generation we also have various advertising upgrades and digital marketing services specifically designed for small businesses.

© Free Business Advertising Copyright 2016. All Rights Reserved.





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The 6 Best Advertising Strategies For Small Business #business #software

#business advertising

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The 6 Best Advertising Strategies For Small Business

Small business owners need to be realistic about their advertising campaigns. Typically, of course, they ll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; you re unlikely to find a simultaneously effective and inexpensive channel for your ads.

That s why you absolutely must budget for advertising, not just play with the money you have left over. By assigning the right amount of money to the right channels, you can get the results you want, or at the least, improve the results you have, based on the data you gather along the way. Since your monthly spend will be consistent, you ll be better able to measure overall efficacy, too.

Given your need to optimize your advertising efforts, then, here are the best advertising strategies for small businesses.

1. Target your audience.

Sorry, but that particular product or service you re touting does not match the needs of anyone who currently walks the Earth. Many small businesses don t run adequately targeted campaigns, despite the fact that targeting is one of online advertising s primary advantages.

Indeed, you should be able to create an accurate target customer profile based on the data you ve collected. With this information in hand, and what you know about your current clientele, you can begin to target similar demographics and psychographics with your campaigns to attract more customers.

Whether you re advertising online or off, make sure your copy and imagery reflects the kind of customers you want to work with. This is key to targeting well.

2. Measure and track your advertising.

Many small businesses simply have no idea whether their advertising is actually working. This simply won t do.

Online advertising platforms like Google AdWords and Facebook provide you with extensive stats related to your ads, and will help you determine what is working and what isn t. This doesn t mean that you won t need to test and experiment, as it can take time for you to create an ad that resonates with your target customers, but it does mean that you can make faster decisions about what to try next.

If you re advertising offline, and you have to set up a specific email address or phone number to gain a clearer understanding of how your leads are finding you and what s working, then that effort is worth the hassle. Stop making guesses.

3. Know when to advertise.

At first glance, advertising year-round and spreading out your budget equally month-to-month may appear to be a wise and commonsense approach.

But if you think back to your business launch, odds are you did a lot of things that can t be scaled. There s no way for you to sustain a similar marketing and advertising initiative throughout the entire year.

If you sell seasonal products, you should be advertising in your highest-performing seasons. You may even want to start a little bit early and hold some of your advertising until a little after.

Black Friday and Christmas tend to be high-performing seasons, depending on the type of business you re running. It may be advantageous to set aside some extra ad money for these days and/or other holidays.

Finally, it can also be worthwhile to keep an eye on when your competitors launch their own big promotions. If you have an advertising budget set aside, you may be able to keep pace or even outmaneuver them.

4. Brand well.

Can your customers immediately identify your ads based on your copy, color choice, imagery, logo or typeface? If that question seems absurd, just look at what the major brands and companies are doing. Oftentimes, you can recognize their ads just from the colors they re using.

Over time, your customers will come to identify with and respond to your ad layouts. The temptation may be to change your branding every time you create a new ad, but that could be confusing and ineffective over the long haul. Your goal should be to show up in expected places, with familiar-looking ads that consistently resonate with your target customers.

Bottom line: Brand well, and stick to your image. Build loyalty through resonance.

5. Use your resources well.

You know the importance of ranking well in search, but you may simply not have the resources and time to consistently create new, informative content for your website.

In an instance like that, your best bet is to take advantage of services like Google AdWords and Bing Ads, so you appear higher in SERP results without having to optimize posts for your chosen keywords. If you have the budget to advertise, but not the time to create content, this is a good use of resources.

If you only have a small budget to allocate to advertising, it may not make sense to take out an expensive magazine ad. A Facebook ad campaign would be much more practical, since you can control your daily spend.

Make an honest assessment of the resources available to you, and leverage them in a way that helps you grow your business.

6. Show up in the right places.

It s dangerous to make too many assumptions about your target customer. For example, if there s a certain radio show that you like, and you assume that your customers like it too, you may be misinformed about the wisdom of spending money on a radio ad there that could prove expensive and ineffective.

If your advertising dollars are going to the wrong place, you re wasting your money. Instead, you need to get to know your customers. So, survey them. Get a sense of where they like to hang out online, what books and magazines they read, what podcast and radio shows they listen to and so on.

When your advertising is matched with the right understanding of your customers, you ll begin to attract more worthwhile leads to your business.

Final thoughts

There are plenty of opportunities to monetize through advertising. The key is in knowing who your target customers are, where they like to hang out — and thus where to find more people like them — and allocating your resources to those specific channels.

Advertising is not set-and-forget. You need to be strategic in the way you approach it, and amplify your marketing at the right times.





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Free Advertising for Small Businesses – Dex Media #sba #loan

#free business advertising

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Free Advertising for Small Businesses

The Top Ten List

Free Listings for Establishing Your Presence in the Digital World

It is a popular and widely accepted benchmark that small businesses should spend between five to ten percent of their sales revenue in promoting and advertising their business each year. For their advertising dollars, owners aim at a mix of the highest quality leads and the most leads possible. However, with limited budgets, small business owners are also looking for good opportunities to promote their business for free.

Are you an SMB owner or manager looking for free advertising or an inexpensive way to establish your presence on the Internet? The following list contains the top ten companies (in my opinion) that will provide you with a free business listing in the digital space. These listings will appear on the Internet, whether people are searching on PCs, smartphones, or tablets. All for a favorite price – free!

It is easy to get started, and does not take much time to complete. Each site will take about 10 to 20 minutes to upload your data, if you have all of your personal contact information available (including your business email and business phone number).

In addition to this top ten list, there are four important things to know about free listings:

  1. Accurate Data: If you have a business phone, your business (most likely) already has some sort of data on these sites. You should claim your listing to ensure that your listing (or business profile page) has accurate, up-to-date data.
  2. Your Reputation: Your free listing or business profile page may contain ratings and reviews of your products or services from your customers. You should monitor the ratings and reviews that appear on these sites so that you can engage with your customers. These ratings and reviews might be visible only on these websites and not available on the search engines, such as Google. Again, not all ratings and reviews are visible through search engines, but your potential customers may see them. These sites provide you, as the business owner, an opportunity to respond to both the positive and negative feedback.
  3. Consistency: This list of Top Ten sites will help you ensure the consistency of your company s data across the Internet. Data aggregators and search engines may gather, pass and display erroneous information if customers or consumer users provide incorrect data for your business. By claiming your free listings on these Top Ten sites, you ensure that your data is accurate and consistent on other sites and other digital platforms as well.
  4. Getting More: Some argue that a business listing is not properly defined as an “advertisement,” since it simply contains basic company data. However, at many of these top ten sites, you can add more than just your basic listing for free. For no cost, you can add photos of your business, additional text describing your company, and blog posts. Regardless of whether you call this information a listing or an advertisement, you should get more from these top ten sites by adding as much information as possible about your company.

And finally, search engines such as Google, Yahoo, and Bing have historically aggregated data from these top ten sites, including ratings and reviews. More recently, search engines are allowing SMBs to enter the data directly. Consequently, I recommend that small businesses add their business listing to at least these three top search engines.

I hope that you find this information helpful, and would welcome and appreciate your feedback. In addition, please feel free to use the comments to recommend any additional sites that I may have overlooked.

While we re on the subject of FREE

Check out these FREE tools to spy on your competition !

Originally posted on December 29, 2012.

Updated on May 29, 2015.





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Free business advertising for businesses in the UK #small #business #help

#free business advertising

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FreeIndex for Businesses

Free advertising that really works!

Get found online and win new business

FreeIndex receives over 2.5 million page views every month.

Every UK business regardless of size or budget can win business and gain new customers for FREE by advertising on FreeIndex. You’ll get your own page and your own traffic.

Yes – it really is FREE, and over 1,500 testimonials shows you that it really works. For more info on how it’s free click here .

Free Business Leads

The ONLY site in the UK to send you FREE business leads

Once you’ve registered. we’ll send you genuine business leads by email and text message for free.

You can choose which types of leads you want to be notified about.

Every month, around 2 million worth of new business is generated through the FreeIndex MultiQuote system.

No one else provides businesses with FREE leads.

Create an amazing business profile

Your FreeIndex business profile is your shop window to the world, giving potential customers all the information they need to choose your business.

You can add all kinds of information to your profile including photos and videos and you can make changes whenever you want.

You also get a free web address, and so if you haven’t got a website yet, your FreeIndex profile will do the job perfectly.

Collect and manage your customer reviews

80% of consumers check online reviews before making a purchase

FreeIndex provides a perfect, independent platform for collecting and managing your customers’ comments.

Good reviews not only provide you with a powerful selling tool, but also boost your business up the rankings on FreeIndex.

You can also display your reviews on your own website using a range of tools we provide.

Optional Premium Membership

As requested by our members we have developed an optional Premium Membership package which gives you a highlighted listing, priority on business leads, no 3rd party Ads and other benefits helping you win more business.

Premium Membership is entirely optional and costs as little as 27p a day.

We will never hassle you to upgrade.

There really is no competition.

FreeIndex
Free local and national business advert
Free business leads
Free to add photos / videos
Free review management
Free website address
Free to respond to leads & no success fee
Free social media integration
No spam, no cold calls – guaranteed
No selling of your company data
No credit card required

Other Directories
Free local listing
Your own business page
Pay for page features
Pay for local and national coverage
Sales calls to upgrade
Sells your company data

Other Lead Gen Sites
Initial registration fee
Tie in to minimum contract
Charge for new job alerts
Charge to quote for work
Charge for access to contact details
% success fee of your profit





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Small Business Online Advertising: Discover the Best Way to Effectively Advertise Online #top #new

#business advertising

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Small Business Advertising

Small business online advertising can often be difficult for small businesses still getting on their feet. Small businesses looking for online advertising ideas have numerous options available to them. The best online advertising for one small business may very well be the worst form of online advertising for another.

One of the best and most profitable ways for small businesses to advertise online is through pay-per-click marketing (PPC), a branch of Search Engine Marketing (SEM). PPC continues to grow in popularity as an effective online advertising method because it serves as a relatively easy, cost-effective way to get your advertisements in front of a huge pool of potential customers using Google AdWords and other search engine marketing platforms to display your message.

WordStream has been featured in USA Today as an aid in helping small businesses use Google AdWords to their greatest advantage.

The article reports on the trend of Big search engine platforms (Google AdWords, Microsoft AdCenter, etc.) whose bottom lines depend on selling ads linked to search results .

These search engine platforms pour millions of dollars into initiatives to help small and medium sized advertisers make the leap to pay-per-click (PPC ) advertising. Unfortunately, many small business struggle to get a handle on PPC.

As WordStream’s founder Larry Kim notes, in USA Today article :

“It’s all too common for small advertisers to waste money on poorly executed campaigns. Typically, they don’t re-evaluate and they miss out on the opportunity to leverage a powerful marketing channel to grow their business.”

WordStream has been recognized as a key asset in producing high-performing PPC campaigns. Learn about how WordStream’s PPC Software and Traffic Express service can revolutionize how you advertise on Google and drive relevant, valuable traffic to your business while saving you time and money.

Small Business Advertising Tips. Using PPC

So what’s the “correct” way to use PPC as part of your small business advertising strategy? Implementing a few best online advertising practices will ensure that your small business succeeds with PPC. Here are some tips for effective small business advertising:

  • Begin with solid keyword research. Keyword research is the core component of effective online marketing and using keywords in advertising. Make sure your research is data-driven.
  • Organize and group your keywords. Keyword grouping allows for more strategic online marketing for both PPC and SEO campaigns.
  • Commit to Advertising Online. To see continuous benefits, you should regularly test, update and improve your small business online marketing campaigns.

The best small business online advertisers continuously research and improve their keyword lists .

While small businesses can easily be overwhelmed by the intricacies of how to use Google AdWords. WordStream offers comprehensive online advertising services for small businesses wanting help with PPC online advertising.

Learn how WordStream, a leading online advertising company with unique PPC management solutions. can play a role in your search marketing strategy.

Marketing Strategies for Small Business

A small business marketing strategy can help you identify who your customers are, measure your company’s position compared to competitors, and track the performance of your marketing actions.

When marketing your small business online, ask yourself:

  • What are your customers searching for online?
  • How could you reach your targeted customers?
  • Which online marketing techniques will help you increase traffic and differentiate your product from competitors?

Small Business Online Advertising Advice from WordStream

WordStream Advisor takes the headache out of pay-per-click advertising. With the 20-Minute PPC Work Week system, you can discover new opportunities, optimize your account, and adjust your ad spend to align with your paid search goals.

WordStream Advisor’s automated alerts will notify you of areas in which immediate action can be taken to yield better results, and make suggestions on which areas of your account can be improved. WordStream Advisor will allow you to:

  • Discover new keywords
  • Create logically organized ad groups
  • Identify negative keywords that could be wasting your ad budget
  • Improve your ad copy
  • Create compelling, relevant landing pages

WordStream can help you achieve your pay-per-click advertising goals. To find out how, try our free AdWords Performance Grader Plus to assess the strength of your AdWords account, or get access to a free trial of WordStream Advisor and discover how much easier paid search can be.

Effective Small Business Advertising Solutions

Google AdWords is great at providing ways for you to spend money, but the vast array of features and data can be difficult to analyze. WordStream’s Ad Software for Google PPC helps you make sense of your AdWords account and control your spend. Discover AdWords success with our sophisticated tools for small business online marketing. helping you to:

  • Build effective PPC campaigns from scratch
  • Create new ad groups
  • Expand your keyword opportunities
  • Cut wasteful spending with negative keywords
  • Analyze your search queries for insights

WordStream for PPC allows you to manage your budget efficiently and effectively. With more relevant ad groups, you can attract more customers. And with higher click-through rates. you’ll earn higher Quality Scores. which lowers your bid price and improves your rankings and visibility!

No Time for PPC? Leave It to the Experts

Our goal at WordStream is not just to help you attract more paid or organic traffic; we strive to help you generate more quality leads which you can cultivate to transform into sales. WordStream can provide you with tailored suggestions for your unique online advertising needs, proving personal attention without the high costs of hiring an online marketing agency .

As a small business advertiser, you have a lot of balls in the air. If you’re struggling to control costs and realize ROI from pay-per-click marketing. you may need a hand to break through the challenges you’ll encounter while creating and implementing your small business advertising plan.

WordStream can help! Our team of Google AdWords Certified professionals can guide you and show you the best way to market your small business online. We can teach you PPC, give your account a tune-up, or even take full control of your AdWords campaigns. making sure you get the maximum return on your PPC investment.





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Advertising: The Basics #buy #business #cards

#small business advertising

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Think you have a great product? Unfortunately, no one’s going to know about it unless you advertise.

Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business. But be warned: it is not a panacea.

Below you will find a list of what advertising can and can’t do for your business, along with the steps you can take to start using advertising to your business’s advantage.

What Advertising Can Do For Your Business

Remind customers and inform prospective customers about the benefits of your product or service

Establish and maintain your distinct identity

Enhance your reputation

Encourage existing customers to buy more of your product/service

Attract new customers and replace lost ones

Slowly build sales to boost your bottom line

Promote your business to customers, investors, and others

What Advertising Cannot Do For Your Business

Create an instant customer base

Cause an immediate, sharp increase in sales

Solve cash flow or profit problems

Substitute for poor or indifferent customer service

Sell useless or unwanted products or services

Two Important Virtues of Advertising

You have complete control. Unlike public-relations efforts, you determine exactly where, when and how often your message will appear, how it will look and what it will say. You can target your audience more readily and aim at very specific geographic areas.

You can be consistent. Presenting your company’s image and sales message repeatedly to build awareness and trust. A distinctive identity will eventually become clearly associated with your company. Customers will recognize your brand and product quickly and easily if you’re consistent in presentation.

Two Drawbacks of Advertising

It takes planning. Advertising works best and costs the least when the planning and preparation are done in advance. For example, you’ll pay less per ad in newspapers and magazines by agreeing to run several ads over time rather than deciding on an issue-by-issue basis. Likewise, you can save money by preparing a number of ads at once.

It takes time and persistence. The effectiveness of your advertising improves gradually over time because it’s impossible for every customer to see every ad. You must repeatedly remind prospects and customers about the benefits of doing business with you. The long-term effort triggers recognition and helps special offers or direct marketing payoff.

Getting Ready to Advertise

Use the following steps to help draw a blueprint for your business’s advertising plan:

1. Design the Framework

What is the purpose of your advertising program? Start by defining your company’s long-range goals, then map out how marketing can help attain them. Focus on advertising routes complementary to your marketing efforts. Set measurable goals so you can evaluate the success of your advertising campaign. For example, do you want to increase overall sales by 20 percent this year? Boost sales to existing customers by 10 percent during each of the next three years? Appeal to younger or older buyers? Sell off old products to free resources for new ones?

How much can you afford to invest? Keep in mind that whatever amount you allocate will never seem like enough. Even giants such as Proctor Gamble and Pepsi always feel they could augment their advertising budgets. Given your income, expenses, and sales projections, simple addition and subtraction can help you determine how much you can afford to invest. Some companies spend a full 10 percent of their gross income on advertising, others just 1 percent. Research and experiment to see what works best for your business.

2. Fill in the Details

What are the features and benefits of your product or service? When determining features, think of automobile brochures that list engine, body and performance specifications. Next, and more difficult, determine the benefits those features provide to your customers. How does your product or service actually help them? For example, a powerful engine helps a driver accelerate quickly to get onto busy freeways.

Who is your audience? Create a profile of your best customer. Be as specific as possible, as this will be the focus of your ads and media choices. A restaurant may target adults who dine out frequently in the nearby city or suburban area. A computer software manufacturer may aim at information managers in companies with 10-100 employees. A bottled water company may try to appeal to athletes or people over 25 who are concerned about their health.

Who is your competition? It’s important to identify your competitors and their strengths and weaknesses. Knowing what your competition offers that you lack – and vice versa – helps you show prospects how your product or service is special and why they should do business with you instead of someone else. Knowing your competition will also help you find a niche in the marketplace.

3. Arm Yourself with Information

What do you know about your industry, market and audience? There are many sources of information to help you keep in touch with industry, market and buying trends without conducting expensive market research. Examples include U.S. Government materials from the Census Bureau and Department of Commerce. Public, business or university libraries are also a good option, as are industry associations, trade publications, and professional organizations. You can quickly and easily learn more about your customers by simply asking them about themselves, their buying preferences, and media habits. Another (more expensive) alternative is to hire a professional market research firm to conduct your research.

4. Build Your Action Plan – Evaluating Media Choices

Your next step is to select the advertising vehicles you will use to carry your message and establish an advertising schedule. In most cases, knowing your audience will help you choose the media that will deliver your sales message most effectively. Use as many of the above tools as are appropriate and affordable. You can stretch your media budget by taking advantage of co-op advertising programs offered by manufacturers. Although programs vary, generally the manufacturer will pay for a portion of media space, time costs or mailer production charges up to a fixed amount per year. The total amount contributed is usually based on the quantity of merchandise you purchase.

When developing your advertising schedule, be sure to take advantage of any special editorial or promotional coverage planned in the media you select. Newspapers, for example, often run special sections featuring real estate, investing, home and garden improvement, and tax advice. Magazines also often focus on specific themes in each issue.

5. Using Other Promotional Avenues

Advertising extends beyond the media described above. Other options include imprinting your company name and graphic identity on pens, paper, clocks, calendars and other giveaway items for your customers. Put your message on billboards, inside buses and subways, on vehicle and building signs, on point-of-sale displays and on shopping bags.

You might co-sponsor events with nonprofit organizations and advertise your participation, attend or display at consumer or business trade shows, create tie-in promotions with allied businesses, distribute newsletters, conduct seminars, undertake contests or sweepstakes, send advertising flyers along with billing statements, use telemarketing to generate leads for salespeople, or develop sales kits with brochures, product samples, and application ideas.

The number of promotional tools used to deliver your message and repeat your name is limited only by your imagination and your budget.

The Advertising Campaign

You are ready for action when armed with knowledge of your industry, market and audience, have a media plan and schedule, know your product or service’s most important benefits, and have measurable goals in terms of sales volume, revenue generated and other criteria.

The first step is to establish the theme that identifies your product or service in all of your advertising. The theme of your advertising reflects your special identity or personality and the particular benefits of your product or service. For example, cosmetics ads almost always rely on a glamorous theme. Many food products opt for healthy, all-American family campaigns. Automobile advertising frequently concentrates on how the car makes you feel about owning or driving it rather than performance attributes.

Tag lines reinforce the single most important reason for buying your product or service. “Nothing Runs Like a Deere” (John Deere farm vehicles) conveys performance and endurance with a nice twist on the word deer. “Ideas at Work” (Black Decker tools and appliances) again signifies performance, but also shows reliability and imagination. “How the Smart Money Gets that Way” (Barron’s financial publication) clearly connotes prosperity, intelligence and success.

Comparing Advertising and Public Relations





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Free Business Advertising Online Ads Google YouTube Franklin Nashville TN #starting #a #business #ideas

#business advertising

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There is free business advertising available online, however knowing where to look, which programs to use, how to set up and use them all take time to learn.

Online Marketing

Having a website is the first step and then you can utilize the free programs that the major search engines provide, which increases your site’s visibility. Why pay for ads that are expensive and do not guarantee that your business will be found?

If you have a business or are a professional, you need to discover the power of the Internet. The world will give you exactly what you are willing to accept, are you willing to accept so little and pay so much?

Successful entrepreneurs started with an idea, a vision, and the courage to take that step of faith and make it a reality, so let’s market that reality.

More Ideas

Start with your own business, not only will you save money by marketing your products or services electronically, you will reduce the need for petroleum products and instill the idea that paperless is green.

Students, earn income while earning your degree with a student online business; choose your passion, create a niche, tell your story or get creative and make one up, bring the traffic and earn with a pay-per-click site.

Starting a new business or marketing your existing business, utilize online programs which provide free business advertising. please call so we can answer most questions you may have concerning online advertising.





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Small Business Online Advertising: Discover the Best Way to Effectively Advertise Online #carpet #cleaning

#business advertising

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Small Business Advertising

Small business online advertising can often be difficult for small businesses still getting on their feet. Small businesses looking for online advertising ideas have numerous options available to them. The best online advertising for one small business may very well be the worst form of online advertising for another.

One of the best and most profitable ways for small businesses to advertise online is through pay-per-click marketing (PPC), a branch of Search Engine Marketing (SEM). PPC continues to grow in popularity as an effective online advertising method because it serves as a relatively easy, cost-effective way to get your advertisements in front of a huge pool of potential customers using Google AdWords and other search engine marketing platforms to display your message.

WordStream has been featured in USA Today as an aid in helping small businesses use Google AdWords to their greatest advantage.

The article reports on the trend of Big search engine platforms (Google AdWords, Microsoft AdCenter, etc.) whose bottom lines depend on selling ads linked to search results .

These search engine platforms pour millions of dollars into initiatives to help small and medium sized advertisers make the leap to pay-per-click (PPC ) advertising. Unfortunately, many small business struggle to get a handle on PPC.

As WordStream’s founder Larry Kim notes, in USA Today article :

“It’s all too common for small advertisers to waste money on poorly executed campaigns. Typically, they don’t re-evaluate and they miss out on the opportunity to leverage a powerful marketing channel to grow their business.”

WordStream has been recognized as a key asset in producing high-performing PPC campaigns. Learn about how WordStream’s PPC Software and Traffic Express service can revolutionize how you advertise on Google and drive relevant, valuable traffic to your business while saving you time and money.

Small Business Advertising Tips. Using PPC

So what’s the “correct” way to use PPC as part of your small business advertising strategy? Implementing a few best online advertising practices will ensure that your small business succeeds with PPC. Here are some tips for effective small business advertising:

  • Begin with solid keyword research. Keyword research is the core component of effective online marketing and using keywords in advertising. Make sure your research is data-driven.
  • Organize and group your keywords. Keyword grouping allows for more strategic online marketing for both PPC and SEO campaigns.
  • Commit to Advertising Online. To see continuous benefits, you should regularly test, update and improve your small business online marketing campaigns.

The best small business online advertisers continuously research and improve their keyword lists .

While small businesses can easily be overwhelmed by the intricacies of how to use Google AdWords. WordStream offers comprehensive online advertising services for small businesses wanting help with PPC online advertising.

Learn how WordStream, a leading online advertising company with unique PPC management solutions. can play a role in your search marketing strategy.

Marketing Strategies for Small Business

A small business marketing strategy can help you identify who your customers are, measure your company’s position compared to competitors, and track the performance of your marketing actions.

When marketing your small business online, ask yourself:

  • What are your customers searching for online?
  • How could you reach your targeted customers?
  • Which online marketing techniques will help you increase traffic and differentiate your product from competitors?

Small Business Online Advertising Advice from WordStream

WordStream Advisor takes the headache out of pay-per-click advertising. With the 20-Minute PPC Work Week system, you can discover new opportunities, optimize your account, and adjust your ad spend to align with your paid search goals.

WordStream Advisor’s automated alerts will notify you of areas in which immediate action can be taken to yield better results, and make suggestions on which areas of your account can be improved. WordStream Advisor will allow you to:

  • Discover new keywords
  • Create logically organized ad groups
  • Identify negative keywords that could be wasting your ad budget
  • Improve your ad copy
  • Create compelling, relevant landing pages

WordStream can help you achieve your pay-per-click advertising goals. To find out how, try our free AdWords Performance Grader Plus to assess the strength of your AdWords account, or get access to a free trial of WordStream Advisor and discover how much easier paid search can be.

Effective Small Business Advertising Solutions

Google AdWords is great at providing ways for you to spend money, but the vast array of features and data can be difficult to analyze. WordStream’s Ad Software for Google PPC helps you make sense of your AdWords account and control your spend. Discover AdWords success with our sophisticated tools for small business online marketing. helping you to:

  • Build effective PPC campaigns from scratch
  • Create new ad groups
  • Expand your keyword opportunities
  • Cut wasteful spending with negative keywords
  • Analyze your search queries for insights

WordStream for PPC allows you to manage your budget efficiently and effectively. With more relevant ad groups, you can attract more customers. And with higher click-through rates. you’ll earn higher Quality Scores. which lowers your bid price and improves your rankings and visibility!

No Time for PPC? Leave It to the Experts

Our goal at WordStream is not just to help you attract more paid or organic traffic; we strive to help you generate more quality leads which you can cultivate to transform into sales. WordStream can provide you with tailored suggestions for your unique online advertising needs, proving personal attention without the high costs of hiring an online marketing agency .

As a small business advertiser, you have a lot of balls in the air. If you’re struggling to control costs and realize ROI from pay-per-click marketing. you may need a hand to break through the challenges you’ll encounter while creating and implementing your small business advertising plan.

WordStream can help! Our team of Google AdWords Certified professionals can guide you and show you the best way to market your small business online. We can teach you PPC, give your account a tune-up, or even take full control of your AdWords campaigns. making sure you get the maximum return on your PPC investment.





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