Tag: Advertising:

Small Business Online Advertising: Discover the Best Way to Effectively Advertise Online #financing #a

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Small Business Advertising

Small business online advertising can often be difficult for small businesses still getting on their feet. Small businesses looking for online advertising ideas have numerous options available to them. The best online advertising for one small business may very well be the worst form of online advertising for another.

One of the best and most profitable ways for small businesses to advertise online is through pay-per-click marketing (PPC), a branch of Search Engine Marketing (SEM). PPC continues to grow in popularity as an effective online advertising method because it serves as a relatively easy, cost-effective way to get your advertisements in front of a huge pool of potential customers using Google AdWords and other search engine marketing platforms to display your message.

WordStream has been featured in USA Today as an aid in helping small businesses use Google AdWords to their greatest advantage.

The article reports on the trend of Big search engine platforms (Google AdWords, Microsoft AdCenter, etc.) whose bottom lines depend on selling ads linked to search results .

These search engine platforms pour millions of dollars into initiatives to help small and medium sized advertisers make the leap to pay-per-click (PPC ) advertising. Unfortunately, many small business struggle to get a handle on PPC.

As WordStream’s founder Larry Kim notes, in USA Today article :

“It’s all too common for small advertisers to waste money on poorly executed campaigns. Typically, they don’t re-evaluate and they miss out on the opportunity to leverage a powerful marketing channel to grow their business.”

WordStream has been recognized as a key asset in producing high-performing PPC campaigns. Learn about how WordStream’s PPC Software and Traffic Express service can revolutionize how you advertise on Google and drive relevant, valuable traffic to your business while saving you time and money.

Small Business Advertising Tips. Using PPC

So what’s the “correct” way to use PPC as part of your small business advertising strategy? Implementing a few best online advertising practices will ensure that your small business succeeds with PPC. Here are some tips for effective small business advertising:

  • Begin with solid keyword research. Keyword research is the core component of effective online marketing and using keywords in advertising. Make sure your research is data-driven.
  • Organize and group your keywords. Keyword grouping allows for more strategic online marketing for both PPC and SEO campaigns.
  • Commit to Advertising Online. To see continuous benefits, you should regularly test, update and improve your small business online marketing campaigns.

The best small business online advertisers continuously research and improve their keyword lists .

While small businesses can easily be overwhelmed by the intricacies of how to use Google AdWords. WordStream offers comprehensive online advertising services for small businesses wanting help with PPC online advertising.

Learn how WordStream, a leading online advertising company with unique PPC management solutions. can play a role in your search marketing strategy.

Marketing Strategies for Small Business

A small business marketing strategy can help you identify who your customers are, measure your company’s position compared to competitors, and track the performance of your marketing actions.

When marketing your small business online, ask yourself:

  • What are your customers searching for online?
  • How could you reach your targeted customers?
  • Which online marketing techniques will help you increase traffic and differentiate your product from competitors?

Small Business Online Advertising Advice from WordStream

WordStream Advisor takes the headache out of pay-per-click advertising. With the 20-Minute PPC Work Week system, you can discover new opportunities, optimize your account, and adjust your ad spend to align with your paid search goals.

WordStream Advisor’s automated alerts will notify you of areas in which immediate action can be taken to yield better results, and make suggestions on which areas of your account can be improved. WordStream Advisor will allow you to:

  • Discover new keywords
  • Create logically organized ad groups
  • Identify negative keywords that could be wasting your ad budget
  • Improve your ad copy
  • Create compelling, relevant landing pages

WordStream can help you achieve your pay-per-click advertising goals. To find out how, try our free AdWords Performance Grader Plus to assess the strength of your AdWords account, or get access to a free trial of WordStream Advisor and discover how much easier paid search can be.

Effective Small Business Advertising Solutions

Google AdWords is great at providing ways for you to spend money, but the vast array of features and data can be difficult to analyze. WordStream’s Ad Software for Google PPC helps you make sense of your AdWords account and control your spend. Discover AdWords success with our sophisticated tools for small business online marketing. helping you to:

  • Build effective PPC campaigns from scratch
  • Create new ad groups
  • Expand your keyword opportunities
  • Cut wasteful spending with negative keywords
  • Analyze your search queries for insights

WordStream for PPC allows you to manage your budget efficiently and effectively. With more relevant ad groups, you can attract more customers. And with higher click-through rates. you’ll earn higher Quality Scores. which lowers your bid price and improves your rankings and visibility!

No Time for PPC? Leave It to the Experts

Our goal at WordStream is not just to help you attract more paid or organic traffic; we strive to help you generate more quality leads which you can cultivate to transform into sales. WordStream can provide you with tailored suggestions for your unique online advertising needs, proving personal attention without the high costs of hiring an online marketing agency .

As a small business advertiser, you have a lot of balls in the air. If you’re struggling to control costs and realize ROI from pay-per-click marketing. you may need a hand to break through the challenges you’ll encounter while creating and implementing your small business advertising plan.

WordStream can help! Our team of Google AdWords Certified professionals can guide you and show you the best way to market your small business online. We can teach you PPC, give your account a tune-up, or even take full control of your AdWords campaigns. making sure you get the maximum return on your PPC investment.


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Free Advertising for Small Businesses – Dex Media #stock #market #news


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Free Advertising for Small Businesses

The Top Ten List

Free Listings for Establishing Your Presence in the Digital World

It is a popular and widely accepted benchmark that small businesses should spend between five to ten percent of their sales revenue in promoting and advertising their business each year. For their advertising dollars, owners aim at a mix of the highest quality leads and the most leads possible. However, with limited budgets, small business owners are also looking for good opportunities to promote their business for free.

Are you an SMB owner or manager looking for free advertising or an inexpensive way to establish your presence on the Internet? The following list contains the top ten companies (in my opinion) that will provide you with a free business listing in the digital space. These listings will appear on the Internet, whether people are searching on PCs, smartphones, or tablets. All for a favorite price – free!

It is easy to get started, and does not take much time to complete. Each site will take about 10 to 20 minutes to upload your data, if you have all of your personal contact information available (including your business email and business phone number).

In addition to this top ten list, there are four important things to know about free listings:

  1. Accurate Data: If you have a business phone, your business (most likely) already has some sort of data on these sites. You should claim your listing to ensure that your listing (or business profile page) has accurate, up-to-date data.
  2. Your Reputation: Your free listing or business profile page may contain ratings and reviews of your products or services from your customers. You should monitor the ratings and reviews that appear on these sites so that you can engage with your customers. These ratings and reviews might be visible only on these websites and not available on the search engines, such as Google. Again, not all ratings and reviews are visible through search engines, but your potential customers may see them. These sites provide you, as the business owner, an opportunity to respond to both the positive and negative feedback.
  3. Consistency: This list of Top Ten sites will help you ensure the consistency of your company s data across the Internet. Data aggregators and search engines may gather, pass and display erroneous information if customers or consumer users provide incorrect data for your business. By claiming your free listings on these Top Ten sites, you ensure that your data is accurate and consistent on other sites and other digital platforms as well.
  4. Getting More: Some argue that a business listing is not properly defined as an “advertisement,” since it simply contains basic company data. However, at many of these top ten sites, you can add more than just your basic listing for free. For no cost, you can add photos of your business, additional text describing your company, and blog posts. Regardless of whether you call this information a listing or an advertisement, you should get more from these top ten sites by adding as much information as possible about your company.

And finally, search engines such as Google, Yahoo, and Bing have historically aggregated data from these top ten sites, including ratings and reviews. More recently, search engines are allowing SMBs to enter the data directly. Consequently, I recommend that small businesses add their business listing to at least these three top search engines.

I hope that you find this information helpful, and would welcome and appreciate your feedback. In addition, please feel free to use the comments to recommend any additional sites that I may have overlooked.

While we re on the subject of FREE

Check out these FREE tools to spy on your competition !

Originally posted on December 29, 2012.

Updated on May 29, 2015.


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See the First 360-Degree Video Ads on Facebook, Digital, degree in advertising.#Degree #in #advertising


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See the First 360-Degree Video Ads on Facebook

By Tim Peterson. Published on November 12, 2015 .

“360-degree marketing” has been an industry buzzword for years, but what about 360-degree advertising?

Facebook is starting to test 360-degree video ads with a handful of brands including AT ?>

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New Jersey Lawyers – Find a New Jersey Lawyer at NJ Lawsite #new #jersey

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If you need to choose a New Jersey lawyer by County, view our County Directory. Simply choose the County you need and you will be taken to the appropriate County Directory of Law Firms, which also states their areas of expertise.

If you prefer choosing an attorney by practice area, then view our Practice Area Directory. Choose the New Jersey law practice area you are interested in and you will be taken a Directory of Law Firms showing all of their contact information and a hyperlink to their website.

If you know the NJ lawyer you are searching for, then click Onsite Search . Our powerful on-site search engine allows you to search by keyword, name, or town.

Read about our New Jersey Lawyers making headline News!

Choose a New Jersey Lawyer by Practice Area:

Would you like an in-depth look at your lawyer before hiring them?
Visit our New Jersey Lawyer Blogs where we interview members on their law practice.

This Month’s Featured Firm

Proudly serving the New Jersey
legal community since 1996

Disclaimer – New Jersey LawSite and/or AJIS.com make no endorsements as to the professional qualifications of the new jersey lawyers listed in our Directory. We do not assume responsibility for any services provided by our participants. The information contained in our Websites does not constitute legal advice. This information is not intended to create, and does not create an attorney-client relationship. An attorney-client relationship will exist following a consultation and entering into a written agreement.

Copyright New Jersey LawSite, 1996/2013 – All rights reserved

Another Design SEO Project by AJIS.com


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Advertising Jobs – Search Advertising Job Listings #advertising #jobs, #advertising #job #opportunities, #advertising #job

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Advertising Jobs

Advertising Employment Information

Advertising Industry Overview

The US advertising and marketing services industry comprises about 37,000 companies with combined annual revenue of about $88 billion, according to Hoovers. Some of the largest players offering jobs in advertising are Interpublic, Omnicom, Valassis Communications, as well as the US operations of Publicis and WPP. The industry is fragmented: The top 50 companies generate about one-third of revenue. In this creative business, size does not always correlate with success.

Advertising Job Market

Advertising, promotions and marketing managers held 216,800 jobs in 2010, according to the Bureau of Labor Statistics (BLS). Jobs for managers of advertising, promotions and marketing operations are forecasted to grow by 14 percent from 2010 to 2020, about as fast as the average for all occupations, the BLS reports. Nearly 30,000 new advertising job opportunities are expected to open up over the decade.

Both corporate marketing departments and advertising agencies offer numerous career opportunities in advertising. Advertising jobs at some small boutique ad agencies are among the most prestigious in the industry.

Although many advertising professionals still devote most of their efforts to print, broadcast and cable media, the Internet and other digital media offer the greatest potential for career growth.Professionals who can successfully integrate campaigns in traditional and digital media and measure results to continuously improve performance are well-positioned for success in their advertising careers.

Typical jobs in advertising include advertising director, creative manager, digital strategist, media planner, media buyer, copywriter, designer, sales executive and account executive.

Advertising Salaries

Median annual wages were $45,250 for advertising sales agents in May 2011, with the middle half earning between $30,750 and $68,900, the BLS reports. For advertising and promotions managers, median annual wages were $87,650, with the middle half earning between $59,780 and $128,840 and the top 10 percent earning more than $186,600.


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Web SMS – Send and receive multiple SMS via Internet from PC: 10 #send

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SMS Messenger: send and receive single or multiple SMS from any PC or Mac

  • Reach clients and prospects: send texts individually or to thousands of people
  • Easy to set up/use: you’re up and ready to text in a few seconds
  • Receive SMS from staff/clients and interact with them, texting from your PC
  • No fixed set up fees or monthly fee: send and receive starting at 1,9 cent/SMS
  • Fast, secure, reliable

Whether you’re an independent professional, small/medium business, public service or charity, SMS Messenger is the ideal web application for SMS via Internet for sending informative, advertising or promotional messages to clients and let them know about special offers in real time, and for gathering requests, info and comments via SMS with the option of direct email forwarding. Find out how businesses benefit from SMS marketing

Demo

Want to see how quick and easy it is to interact using SMS with Skebby?
Enter your mobile number below and we will send you a free SMS!

If you answer to the SMS with:
SKEBBY YOURNAME
wait a moment and your NAME will appair here:

Nota bene. the demo will work once per mobile number; your number will only be used to send you a demo message. Do not close or change pages.

CASE STUDY

Use the SMS Messenger application to send single or multiple texts with offers, discounts, info about events, deadline reminders etc. directly from your PC. Ina Assitalia sends reminders to its clients (insurance policy expiry dates) and updates its staff in real time on meeting times/dates. Discover all of our case studies

Features of SMS Messenger

  • Send and receive SMS to Italy and over 200 countries in the world
  • Minimum sending capaciy guaranteed in direct connection: 200 SMS/sec
  • Send single or multiple texts up to 100.000 messages with a single web request
  • Easy bulk sending with attaching a file that contains the recipient’s numbers
  • Import and export contacts in your address book from an Excel/CSV file or from your mobile, or enter them manually into the app
  • Organise your contacts into groups for faster bulk sending
  • Personalise sender name with a mobile number or alphanumeric string, e.g. Company name
  • Receive replies to SMS sent (to an email address, a Google Drive Spreadsheet and a server)
  • Personalise message body with dynamic fields e.g. “Hello [name], your policy expires on. “
  • Send SMS of up to 1530 characters long, joined together in a single message (Classic) or 1549 characters (Basic)
  • Enter text message with non Latin chars e.g. Chinese.
  • Memorise the messages you send so you can use them again quickly in the future
  • Schedule messages to be sent on a future date or on regular fixed dates
  • Send SMS replies, including automatic replies, from the web control panel or your email account
  • Get delivery reports and detailed message errors (Classic +)
  • Check remaining credit and/or credit alert via SMS/email
  • Dispatches status and single SMS sent report available
  • On a shared number with keyword
    • Choose one or more keywords of between 3-30 alphanumeric characters which you can activate on the shared GSM number +39 366 58 60 580
    • To receive SMS every message must contain your keyword as the first characters while in the remaining characters (=160 – number of characters in keyword) your clients can insert the text with their info or request
    • Activate the service for free and start receiving SMS right away from anywhere in the world
  • On a dedicated number
    • Choose a full-length GSM number such as 339 XXXXXXX which will be yours and yours alone.
    • To receive SMS, simply get people to send texts to your dedicated number. Long messages of more than 160 characters can also be received.
  • The texts you receive (message content and sender’s mobile number) will be forwarded to the email address, the Google Drive Spreadsheet and the server, so you can see them, republish them on any media or reply directly by email as an SMS
  • Options for automatic SMS forwarding to one or more among.
    • To an email inbox (by giving us the address)
    • Google Drive Spreadsheet (by indicating the sheet’s link/URL)
    • To a server (by giving us the URL)
    • To a mobile number of one or more contacts in your address book
  • Option to block texts received from certain mobile numbers (antispam)
  • No fixed set-up fee: flat rate to receive unlimited free text messages in the period
  • Configure and activate Receive SMS in just a few minutes
  • Receive and reply to texts received directly from your email account if you use a dedicated number as your sender ID, or from your mobile if you use your mobile number as sender ID
  • Receive and forward SMS received to one or more people simultaneously via text message to their mobiles

Sign up and Free Trial

Sign up for free selecting SMS Messenger: you’ll immediately get 10 SMS free for you to send and receive. No set-up fee or monthly fee. If you’re satisfied, you’ll pay for each SMS sent/received.

PAY PER SMS
FROM 0,019


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Promoting and advertising your business – Canada Business Network #business #computers


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Promoting and advertising your business

Promoting your business is an ongoing activity that involves everything from word of mouth, to trade shows, to paid advertisements in the media. Once you have developed your marketing plan and are ready to choose your promotional techniques, the resources below may be helpful.

General resources

Choose the type of advertising that matches your marketing budget and follow some of BDC ‘s best practices for advertising.

Build your road map for finding and keeping customers with this free marketing plan template.

Learn how to measure the results of your advertising so you know which styles, methods and media to use.

Learn how to create a website so you can attract more customers to your business.

Online marketing techniques like social networking, emailing and blogging are useful and involve little to no direct costs.

This free guide can help you develop a social media strategy for your business to attract, engage, and retain customers.

Increase your visibility among domestic and foreign buyers by registering on this free promotional database of over 50,000 Canadian companies.

Become a certified Aboriginal or minority-owned supplier or register to access these suppliers and benefit from inclusive supply chain practices.

Handing out promotional material is an important marketing activity, even in an online world.

Applies only to: Ontario

Find out how you can set up a business improvement area and the possible benefits for your business.

Learn how to spread the word about your business.

Participating in trade shows can be worthwhile if you choose the right ones, prepare well, and follow up.

Discover the advantages of marketing your business with email.

Find out what signs mean for your business, and how to use them to your advantage.

Find out about business solutions that could help your small business manage shipping, e-commerce, marketing and more.

Industry-specific resources

Applies only to: New Brunswick Newfoundland and Labrador Nova Scotia Prince Edward Island

Learn how to attract customers to your tourism business through Internet and social media marketing.

Register your business as a potential supplier of goods and services for the shipbuilding industry.

Applies only to: New Brunswick Nova Scotia Prince Edward Island Newfoundland and Labrador

Find out how to become a supplier to the shipbuilding industry in the Atlantic provinces. This also includes building and repairing ships.

Applies only to: Newfoundland and Labrador

Promote your high-quality, distinctive Newfoundland and Labrador craft, gift and apparel products through this provincial branding program.

Applies only to: Newfoundland and Labrador

Are you looking to develop wholesale markets for your business’ craft, gift and apparel products? This program could help your venture’s sales growth.

Applies only to: Nova Scotia

Learn how to identify tourism opportunities in your region and how to develop and market your new business.

If your Canadian tourism business provides a unique experience for travellers, you could get a chance to market your product for free to key countries.

Applies only to: Ontario

Find out how to market your product or service under the Ontario brand and how to reach key tourism markets.

Applies only to: Ontario

You may be eligible for funding to help you cover some the costs of commercializing your interactive digital media content.

Applies only to: Ontario

You could get financing to help your business consortium market an Ontario tourist destination to tourists outside Ontario or Canada.

Applies only to: New Brunswick Nova Scotia Prince Edward Island Newfoundland and Labrador

Obtain up to $8,000 in financial assistance for the translation of your promotional materials, if your business is located in Atlantic Canada.

Date modified: 2016-08-30

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Free business advertising online #business #sale


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Bromley House Clearance was activated on Saturday 3rd September 2016 15:02:54

garys gardening services was activated on Saturday 3rd September 2016 15:02:40

JJ Rowney was activated on Saturday 3rd September 2016 15:02:09

Magor Therapy Clinic was activated on Saturday 3rd September 2016 15:02:01

ADC Property Solutions was activated on Saturday 3rd September 2016 14:40:00

M.L Carpentry Edited Their advert on Friday 2nd September 2016 15:08:55

M.L Carpentry Edited Their advert on Friday 2nd September 2016 15:08:35

Bourne Lincs Edited Their advert on Friday 2nd September 2016 00:33:34

Bourne Lincs Edited Their advert on Friday 2nd September 2016 00:27:07

Jl Smart Home Automation Edited Their advert on Thursday 1st September 2016 22:46:09

sparkling stars house cleaning services Edited Their advert on Thursday 1st September 2016 22:05:35

The Smart Home Company Cheshire Edited Their advert on Thursday 1st September 2016 19:54:02

Jl Smart Home Automation Edited Their advert on Thursday 1st September 2016 19:31:28

DND NAIL DESIGN Edited Their advert on Thursday 1st September 2016 17:50:06

Welcome to business-directory.org.uk
We provide business advertising for uk businesses to advertise their business online for free. We have small and large businesses advertising with us.

To get a free business listing and advertise your business Please see our

Not sure what category to use for your free business listing? See what others have used


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15 Brand Failures: Advertising Mistakes – Cultural Blunders #advertising #blunders,brand #failures,home #slider,marketing #blunders


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15 Brand Failures: Advertising Mistakes Cultural Blunders

With global brands, the issue of homogenization of the brand communication into the local language (specially in Latin America and East Asian countries) is of critical importance. But when such brands ignore proper research or are simply careless, the mistakes that happen are often quite hilarious, even though they are unintentional. Such brand failures or advertising blunders happen for no fault of the product and result in millions of dollars of wasted money simply because a few people were careless enough to not do proper research before the ad campaign or brand launch.

Given below are 15 such advertising faux pas.

Pepsi in China

When Pepsi used their slogan, “Come alive with the Pepsi generation” in China by literally translating it, they didn’t know that the literal translation of the slogan meant, “Pepsi will bring your ancestors back from the dead”! They soon realized their mistake and the campaign didn’t last very long.

Coke in China

Coca Cola is famous for its mistakes in the eastern countries like China and Taiwan. In China, when Coca Cola had to translate its name in Mandarin, they chose ‘Ke-Kou-Ke-La’, very unwisely because it meant, “bite the wax tadpole” or “a female horse stuffed with wax”. Soon enough they realized their mistake and changed the translation to “ko-kou-ko-le” which meant “happiness in the mouth.” Not perfect, but much better than a wax tadpole!

Coke in Cuba

Coke once again. In cuba, Coca Cola wanted to write “Tome Coca Cola” (drink Coca Cola) in the sky. Grand intentions there. Only they didn’t take into consideration the wicked wind which blew a letter of the sign and made it “Teme Coca Cola”, which meant “fear Coca Cola”. The company tried to rectify the mistake by producing a lithograph of bull fighting. Which turned out to be a bigger mistake because bull fighting is illegal in Cuba.

Chi Chi

Chi Chi’s the Mexican food chain is of American origin. Perhaps that’s the reason why they didn’t know that Chi Chi’s in Mexican slang means breasts. Interestingly another company by the name Chi Chi’s makes salsa and has a slogan “good no matter what.” Of course!

Mensa in Spain

Mensa, the international society of high IQ people, would probably find it difficult to be accepted in Spanish speaking countries. In Spanish, Mensa means “stupid woman”, quite the opposite of a regular Mensa member. Mensa comes from the Latin word for “table.” In German Mensa means “cafeteria”.

KFC in China

In 2002 KFC released their slogan “finger lickin’ good” in China. Unfortunately for them, even after research, they made a translated version which meant, “Eat your fingers off”.

Got Milk in Mexico

After the huge success of “Got Milk” campaign, the Dairy Board of California decided to run these ads in Mexico. But they soon realized that the Spanish translation meant “are you lactating?” Coors, the beer company also made a similar mistake when they translated their slogan “turn it loose” into Spanish as “suffer from diarrhea.”

Gerber Foods in Africa

When the US baby foods company Gerber started selling their products in Africa, they adopted the same packaging design as in US, with beautiful pictures of babies on their labels. What they didn’t know was that in Africa, because of non English speaking population, it was standard practice for companies to put pictures of the product ingredients on the label.

Ford in South America

In South America Ford started marketing its car “Pinto” in 1971. It was a small car that was supposed to compete with other imported small cars in the Latin American market. But the company soon realized that in spite of its best efforts the car was not selling as it should have. Turns out, in Brazil “Pinto” is a slang for small penis. Now who would pay money for that!

Parker in Latin America

Another mistake in Latin America. This time it’s the Parker Company. While trying to market their leak proof pens, they translated their line “it won’t leak in your pocket and embarrass you”, into something in Spanish which actually meant “it won’t leak in your pocket and make you pregnant.” The culprit was a single word. The company assumed “embarazar” meat “to embarrass”. But it actually meant “to impregnate”.

Vicks in Germany

When Vicks introduced their cough drops in the German market, they were probably unaware that “v” in German, is pronounced as “f” and when replaced with “v” in the brand name, became the guttural equivalent of what is generally a slang for “sexual intercourse”.

Clairol

When Clairol, the hair products company, introduced the “Mist Stick” – a curling iron – in Germany, they were chagrined to find out that “mist” is a German slang for manure. Now who would purchase a “manure stick”.

Proctor Gamble in Japan

What can be a sexual tease in one culture can be downright inappropriate in another. And when an American company doesn’t realize this, what results in another advertising blunder. When P G launched one of it’s brand in Japan with an ad that showed a woman bathing and her husband entering the bathroom and touching her, the Japanese rejected the ad and the brand, because they consider this, an inappropriate behavior and in poor taste.

Puffs in Germany

When Puffs introduced their tissues in Germany, they realized, much to their dismay that “Puff” in German is a slang for a “whorehouse”. German must have had a hard time figuring if they were buying tissues or some else.

General Motors in Latin America

When General Motors introduced the Chevy nova in South America, they were oblivious to the fact that “no va” in Spanish meant “it won’t go”. When sales didn’t pick up for the car (after all who would buy a car that won’t go!), they realized their mistake and renamed the car Caribe, for Spanish markets.

What we can learn from these Brand Failures?

Brand building in foreign markets in a tricky exercise. Not only are you dealing with a foreign language that perhaps no one in your team is aware of, you also have to deal with numerous subtle nuances of the local culture and language that only a local can make out.

So in depth research about the local culture. it’s society, it’s political and religious sentiments, it’s colloquial terminologies needs to be thoroughly researched before translating a brand name or an advertising slogan. If the existing brand name sounds weird in local language, it’s always a good idea to keep a new brand name for the local market.

Not just the name, the packaging of the product, the flavors, the way it is presented in the market, should also be researched thoroughly to identify an conflicts it may be having with the local culture.


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