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Sale of sports business, a positive for Zee: The Hindu Business Line – Mobile

#zee business

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Zee Entertainment Enterprises has decided to sell its sports business (TEN Sports channels) to Sony Pictures Networks India and its affiliates for $385 million.

The sale will help Zee exit its loss-making sports broadcasting business, which contributed ₹631 crore (about 11 per cent) to its consolidated revenue in 2015-16.

The sports business incurred a net loss of ₹37 crore, against a profit of ₹1,027 crore from consolidated operations during the year.

It was in 2006 that Zee acquired a 50 per cent stake (raised subsequently) each in Taj TV, Mauritius, which owns TEN Sports channels, and in Taj Television India, the distribution arm of TEN Sports in India.

A report from Ambit Capital shows that the sports business has incurred losses at the operating level in all years except one since 2005-06.

This is in sharp contrast to the company’s profitable general entertainment channel (GEC) broadcasting business.

Zee has a strong foothold in the Hindi and regional languages GEC space, which forms a chunk of the TV viewership base. Even as it is exiting the sports genre, it is looking at expanding its presence in the regional GEC space (Tamil Nadu, for instance). In January, it acquired Sarthak TV, a leading GEC in Odisha.

TEN Sports has the broadcast rights to the events organised by the cricketing boards of five countries, including South Africa, West Indies and Pakistan, as also to other non-cricket events such as wrestling, football and tennis.

But, it does not have the broadcasting rights for some lucrative events such as the cricket matches organised by the Board of Control for Cricket in India, thereby impacting the company’s subscription revenue from this business.


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Top 5 Small Business Loan Requirements – How to get a Small Business Loan

#sba loan requirements

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Top 5 Small Business Loan Requirements

The time has come to expand your business with new employees, a larger location or a new product line. It’s an exciting time, but stressful because you’re not sure you have the cash reserves to manage the expansion.

For many small businesses, this situation calls for a small business loan a cash infusion that pays for itself, plus the interest, with the new opportunities and extra income it allows you to create.

Many of our Kabbage customers are new to small business lending. Though they’re familiar with personal loans, they only know the basics of small business loans and lines of credit. For those who “resemble that remark” and for more experienced folks who would like a review of how to get a small business loan here is your expert-researched, Kabbage-curated list of the top five small business loan requirements to get the best possible small business loan.

#1: Strong Credit

The bad news about small business lending is it can be hard to qualify for the best rates and deals. The good news is this decade has more options for good small business loans than any other time in history. You can choose between platform lending. traditional loans (like from a bank) and a variety of hybrid options available from local vendors or via the internet.

This flexibility doesn’t mean your company shouldn’t look as good as possible on paper. Your FICO credit score will figure heavily in any lending decision, so (if time permits) spend time grooming that number in the months prior to applying. Research what other metrics the lenders you want use, and groom them as much as possible, too.

If you have a major ding in your credit, like a repossession or string of late payments, be prepared to discuss them and why things will go better in the future.

#2: Solid Business Plan

Part of understanding how to get a small business loan is ensuring you have a solid business loan. You should have one of these anyway, since a strong business plan is a prerequisite for stellar business success. Traditional lenders will expect to see an updated, professionally prepared business plan as part of the lending process. Lacking one tells them you’re not ready for the “big leagues” and are a bad credit list.

Though platform lenders like Kabbage won’t insist on seeing your formal business plan, similar documents about your social presence, industry statistics and unique market advantages all of which are part of a comprehensive business plan will go into decisions about what to lend you and how much it will cost.

Either way, get a business plan together.

#3: Compelling Personal Resume

Traditional lenders want proof that the people responsible for running a business are qualified to do so, and part of that proof will be seeing the resumes for you and other principles like owners and executive officers. This resume should be as solid, well-edited and up-to-date as any resume you’ve ever sent out.

Consider: the purpose of a resume is to get you the job you want. The purpose of this resume is to get you the job of running the company you want, instead of the company you have.

Platform lenders don’t look at your traditional resume, but they will look at your business’ curriculum vitae in terms of performance metrics and social sharing. Take time to groom those items as substantially as you would a regular resume.

#4: Bulletproofed P L Statements

Like your business plan, you should have these anyway. You should be using your profit and loss statements as part of a robust monthly “vital signs” check for your business. If you’re not doing them, dig into your accounting software for half an hour. You’ll find a tool that compiles P Ls from your records. If you’re not using software to keep track of your financials get started on doing that.

Lenders of all stripes are looking for three things in your P L: reliability, professionalism and ethicality.

  • Reliability – They want evidence that you will be able to make your promised payments, based on enough cash flow to cover the loan. If you don’t, the lender will assume that lending you money is too high a risk.
  • Professionalism – Lenders presented with incomplete, inaccurate or hastily prepared P L statements will assume that your business is similarly disorganized.
  • Ethicality – If you “fudge” your numbers to look better and get caught, you are done with that lender. The decision makers will assume that you cut ethical corners in other places.

#5: Knowledge of the Loan Needed

This is actually the first of the small business requirements that you should address, but we wanted to mention it last so it would be the freshest in your mind. Lending isn’t what it used to be – a situation where you went to a couple of banks, all of which offered the same basic products, and hoped they would agree to give you a loan.

Modern small business lending includes a wide array of traditional, platform and peer-to-peer options with wildly varying qualification requirements and rates of interest. Before you start working in earnest on the other four requirements for your loan, decide what kind of loan you need. That way you won’t waste time and effort preparing the wrong documents.

Do you have a tale of success or woe to share with the Kabbage community about when you aced a loan application or were embarrassingly unprepared? Share your story in the comments below.


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Monkey Business » On a Mission to Make the World More Fun and Yellow

#monkey business

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We help people
to implement
new ideas!

Meille apinoille ihminen on tärkein.
Organisaatio on ihmisten päiden, käsien ja sydänten summa. Tavoitteenamme on saada sydämet ja päät toimimaan yhdessä entistä paremmin. Tällöin kädet vapautuvat ja uudenlainen tekeminen luo tekemisen kulttuurin.
Lähestymistapamme on muotoilullinen, eikä meillä ole valmiita vastauksia. Jokainen ongelma ratkaistaan yhdessä ihmisten kanssa, ihmisten tarpeisiin. Avullamme tekijät itse keksivät ratkaisut ja ideat omiin ongelmiinsa.

Tämä referenssi on ollut osa Kokeiluraportti 2/2015 -uutiskirjettämme. Käy vilkaisemassa koko kirje tästä. Emme voi kertoa organisaation nimeä tai hankkeen tarkkoja

Tämä referenssi on ollut osa Yellow Press – Kokeilut 1/2015 -uutiskirjettämme. Käy vilkaisemassa koko kirje tästä. Emme voi kertoa organisaation nimeä

Organisaatiot hakevat jatkuvasti uusia toiminnan muotoja. Toimintaympäristössä tapahtuvat muutokset edellyttävät valmiutta reagoida nopeasti, ketterästi ja tehokkaasti. On löydettävä se, missä

Vuodesta 2006 asti olemme Monkey Busineksessä tutkineet tulevaisuuden organisaatioita. Tutkimusmatkoillamme olemme toteuttaneet yli kaksisataa erilaista kehitysprojektia yli kahdessakymmenessä maassa, viidellä

Katri Viippola kertoo yllä olevalla videolla miksi on valinnut Monkey Busineksen avukseen jo kahdessa eri organisaatiossa.

Monkey Busineksen ensimmäinen virallinen iso keikka elokuussa 2007 oli Strategian lanseeraustilaisuus eräälle yritykselle Pieksämäellä. Se tarjoiltiin Tatulle ja Villelle verkoston

Monkey Business on teille oikea kumppani, jos: Haluatte muutosta toimintatapoihinne, yksinkertaisin keinoin. Haluatte, että muutos on vuorovaikutteinen ja osallistava – ihmiset saavat

Kolmas ydinteoriamme on kirjasta The Leadership Challenge.

Nonakan & Takeuchin kiteyttämä tiedon luomisen teoria on hyvä malli uuden tiedon synnyttämiselle. Tässä yksinkertaistettu malli. 1. Dialogi – käymme dialogia

Toimintamme ytimessä on dialogi. Dialogi on yhdessä puhumista ja ajattelua. Dialogin perusidea on yksinkertainen: kun yksi puhuu, niin muut kuuntelee.

Visiomme: Monkeyn visio on olla Suomelle paras lifestyle-osuuskunta. Teemme töitä sydämestä puhumisen ja välittämisen vallankumouksen puolesta. Meidän unelmamme Suomesta on intohimon


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Primary Database List – WCL Business Database List – Guides at Texas A &

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WCL Business Database List Tags: accounting. business. company research. database. economics. finance. human resource development. industry. industry research. information management. law. management. marketing. news. newspapers. operations management. patent. reference. trademark. wcl

Market Research Reports

Searchable database of consumer products from around the world

  • RKMA Market Research Handbooks

    – Business-to-Business Marketing 2014/15
    – Casinos,Gaming & Wagering 2010-2013
    – Consumer Behavior 2010-2015/2016
    – Consumer Marketing 2010, 2014/15
    – Entertainment, Media & Advertising 2011-2015/16
    – Healthcare Business 2010-2015/16
    – International Consumer Markets 2014/15
    – Leisure Markets 2010/11-2015/16
    – Restaurant, Food & Beverage Market 2010-2014/15
    – Retail Business 2010-2015/16
    – Sports Marketing 2011-2014/15
    – Travel & Tourism Market 2010-2015/16

    National Consumer Survey Database

    Data of recreational, collegiate, and professional sports

    Advertising media information

  • Warc

    Marketing case studies, advertising data, and consumer information


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  • How to start a dog walking business: 4 simple steps: Starting a business advice

    #dog walking business

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    How to start a dog walking business: 4 simple steps

    With recent figures showing that Brits spent more than £4bn on their beloved pets in 2015, you’d be barking mad to think the recession has impacted on the UK’s pet spend.

    Action point: Need a loan to start a business of your own? See how we can help here and here

    Marking a 10% increase on pooch spending from 2010, it’s not only large retailers benefitting, with many entrepreneurs realising there’s opportunities to be had in the pet industry.

    The average dog walker now earns 20% more than the average UK salary. so it’s clearly a viable and potentially profitable business opportunity.

    Of course you’ll need to have a genuine interest in dogs as well as a good knowledge of the various rules and regulations surrounding the industry – and it’s a fairly business marketplace.

    However, with plenty of doting pet owners out there, finding a good niche can still present great opportunities.

    Sound interesting? Then read our four simple steps to help you become top dog in the industry.

    1. Experience is essential

    While it’s not imperative to have a career background with animals, you should at least be confident around dogs and at the very least have experience in walking a family or friend’s pet.

    The Kennel Club’s guidelines for people working with dogs advises “strong interpersonal and communication skills”, as well as “a high level of fitness” and, naturally, “an affinity with, and understanding of dogs” for anyone wishing to pursue a career with man’s best friend.

    If you’re in need of experience in handling dogs, you might want to consider volunteering at your local kennels or rescue centre. They’ll often house a good range of dogs of various sizes, age and temperament, so you’ll be fit to face whatever comes your way.

    Consider attending courses in animal first aid, pet medication or even animal psychology as gaining a diploma or certificate in any of these would showcase your commitment to the dog’s welfare and impress clients.

    2. Remember, it’s a business

    While any animal lover might feel like they’ve died and gone to doggy heaven, remind yourself that your dog walking business is just that – a business. As such, you’ll need to possess all the regular entrepreneurial skills required for founding and running a successful company.

    Having a basic understanding of bookkeeping is important as you’ll need to be able to balance your own books and fill in your self-assessment tax return. Remember that this is your livelihood and not a hobby, your income should reflect this.

    Similarly, a good understanding of marketing and self-promotion will be needed to get your business off the ground.

    Finally, an ability to network and negotiate with both your customers and local animal industry is key. Never underestimate the potential for clients to try and negotiate price or you could find yourself working for substantially less than you might have hoped.

    3. Be aware of the rules and regulations

    Although there are relatively few regulations specifically targeted at dog walkers, businesses providing a service must get public liability insurance.

    If this is the start-up business idea for you, be aware you may have to deal with dogs injuring other dogs or people while in your charge.

    It’s vital to have the right insurance cover to deal with legal claims, should they arise.

    They can help provide you with support and advice on dog walkers insurance and training, plus your membership will give your clients confidence.

    To ensure you abide by key regulations, Narps suggest you should:

    • Meet owners prior to the first booking
    • Restrict the number of dogs walked to no more than four at a time
    • Keep records of all work undertaken
    • Protect clients’ personal information

    All dogs in public must wear a collar with the owners name and address on it and you could be fined up to £1,000 if you fail to clean up its faeces.

    While not the most exciting element of running your own business, it’s crucial you keep abreast of the latest rules and regulations to ensure you’re not jeopardising the safety of others or the reputation of your business.

    4. Find a niche in the market

    Given the popularity of setting up a dog walking business, it’s very probable you’ll have to find a niche to distinguish yourself from the crowd.

    Above all else, carry out market research and see if there’s actually room in your area for another dog walker.

    A simple google search or contacting NarpsUK will help a lot in this regard.

    Consider offering pet sitting as well as dog walking. Much like babysitting, you’ll mind your client’s pets at their home while they are away, as well as feeding them and attending to any medical needs such as medication or fulfilling dietary requirements.

    Having a diploma in pet medication would be advantageous in this instance as it would allow you to cater to a specific group of dogs.

    Provided you are properly trained, you could also offer grooming services such as hair cutting or washing.

    Offering one-to-one intense sessions with larger dogs could also widen your appeal.

    Some dogs simply won’t be satisfied by a trip around the block and will require a more strenuous workout.

    For more information on starting a dog walking business, take a look atour in-depth guide to help you prepare for the launch of your start-up.

    Comments

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    6 Smart Reasons to Get a Business Loan #investing #in #stocks


    #getting a business loan

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    6 Smart Reasons to Get a Business Loan

    Co-founder and CEO, Fundera

    November 9, 2015

    Spreading the word that you re considering a loan for your business can be met with all kinds of opinions. From general naysayers to cautionary anecdotes, everyone you meet will have a story as to what might happen if you take out a loan to start or expand your business venture.

    While it s true that not every reason is a good reason to go into debt for your business, that doesn t mean that good reasons don t exist. If your business is ready to take a leap, but you don t have the working capital to do so, here are six reasons you might re-consider applying for a small business loan .

    1. You re ready to expand your physical location.

    Your cubicles are busting at the seams, and your new assistant had to set up shop in the kitchen. Sounds like you ve outgrown your initial office location. Or maybe you run a restaurant or retail store, and you have more customers in and out than you can fit inside your space.

    This is great news! It likely means business is booming, and you re ready to expand. But just because your business is ready for expansion, doesn t mean you have the cash on hand to make it happen.

    In these cases, you may need a term loan to finance your big move. Whether it s adding an additional location or picking up and moving, the up-front cost and change in overhead will be significant.

    Before you commit, take steps to measure the potential change in revenue that could come from expanding your space. Could you cover your loan costs and still make a profit? Use a revenue forecast along with your existing balance sheet to see how the move would impact your bottom line. And if you re talking about a second retail location, research the area you want to set up shop to make sure it s a good fit for your target market.

    2. You re building credit for the future.

    If you re planning to apply for larger-scale financing for your business in the next few years, the case can be made for starting with a smaller, short-term loan in order to build your business credit.

    Young businesses can often have a hard time qualifying for larger loans if both the business and the owners don t have a strong credit history to report. Taking out a smaller loan and making regular on-time payments will build your business s credit for the future.

    This tactic may also help you build relationships with a specific lender, giving you a connection to go back to when you re ready for that bigger loan. Be careful here, though, and don t take on an early loan you can t afford. Even one late payment on your smaller loan could make your chances of qualifying for future funding even worse than if you d never applied for the small loan at all.

    3. You need equipment for your business.

    Purchasing equipment that can improve your business offering is typically a no brainer for financing. You need certain machinery, IT equipment or other tools to make your product or perform your service, and you need a loan to finance that equipment. Plus, if you take out equipment financing. the equipment itself can often serve as collateral for a loan — similarly to a car loan.

    Before you take out an equipment loan, make sure you re separating the actual needs from the nice-to-haves when it comes to your bottom line. Yes, your employees probably would love a margarita machine. But unless you happen to be running a Mexican Cantina, that particular equipment may not be your business s best investment.

    4. You want to purchase more inventory.

    Inventory is one of the biggest expenses for any business. Similar to equipment purchases, you need to keep up with the demand by replenishing your inventory with plentiful and high-quality options. This can prove difficult at times when you need to purchase large amounts of inventory before seeing a return on the investment.

    Especially if you have a seasonal business, there are times when you may need to purchase a large amount of inventory without the cash on hand to do so. Slow seasons precede holiday seasons or tourist seasons — necessitating a loan to purchase the inventory before making a profit off it.

    In order to measure whether this would be a wise financial move for your business, create a sales projection based on past years sales around that same time. Calculate the cost of the debt and compare that number to your total projected sales to determine whether taking an inventory loan is a wise financial move. Keep in mind that sales figures can vary widely from year to year, so be conservative and consider multiple years of sales figures in your projection.

    5. You ve found a business opportunity that outweighs the potential debt.

    Every now and then, an opportunity falls into your lap that is just too good to pass up — or so it seems, at least. Maybe you have a chance to order inventory in bulk at a discount, or you found a steal on an expanded retail space. In these instances, determining the return on investment of the opportunity requires weighing the cost of the loan versus the revenue you stand to generate through the available opportunity.

    Let s say for instance, you run a business where you get a commercial contract for $20,000. The trouble is, you don t have the equipment to complete the job. Purchasing the necessary equipment would cost you about $5,000. If you took out a two-year loan on the equipment, paying a total of $1,000 in interest, your profits would still be $14,000.

    If the potential return on investment outweighs the debt, go for it! But be careful with your calculations. More than one entrepreneur has been guilty of underestimating true costs or overestimating profits as a product of over-enthusiasm. When you re weighing the pros and cons, it often helps to perform a revenue forecast to make sure you re basing your decisions on hard numbers rather than gut instinct.

    6. Your business needs fresh talent.

    When working at a startup or small business, you wear a lot of hats. But there comes a time when doing the bookkeeping, fundraising, marketing and customer service may start to wear on you — and your business. If your small team is doing too many things, something will eventually fall through the cracks and compromise your business model.

    Some businesses choose to invest their money in their talent, believing that this is one way to keep their business competitive and innovative. This can be a great move, if there s a clear connection between the hiring decision and an increase in revenue. But if having an extra set of hands around helps you focus on the big picture, that alone may be worth the loan cost.

    Regardless of the exact reason you re considering a business loan, the point is this: If, when all costs are factored in, taking out the loan is likely to improve your bottom line — go for it. If the connection between financing and a revenue increase is hazy, take a second look at whether taking out a loan is your best choice.

    You want to be confident in your ability to pay back a business loan over time and to see your business succeed. Every business decision involves taking a risk. Ultimately, only you can decide whether that risk is worthwhile.


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    How to get a business loan, options & requirements #internet #business #opportunities


    #getting a business loan

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    Apply for a business loan

    On this page

    • Choosing a loan you need
    • Improve your loan approval chances
    • Risk assessment

    How to get a business loan

    When applying for a business loan, it’s essential to prepare a detailed business plan and fully inform the lender about your proposed venture. This information helps the lender to provide you with the right type of finance and advice.

    Decisions to make

    Deciding that your business needs a loan is only the first step. There are a number of things to consider before you approach a lender; how much do you need to borrow; what type of loan will you need; how long will you need it for; can the business afford to repay the loan, interest and any one-off or ongoing fees that come with the loan; what security can you offer the lender and how this affects the interest rate offered.

    Find and compare loan options for your business with the Infochoice Small business loan tool.

    Online repayment calculators are a good tool in researching options but make sure you take the following into account:

    Access to funds you borrow

    If you need to access the funds on a semi regular basis (i.e. to help with cash flow to keep the business operating while waiting for your customers to pay for goods etc.), ‘at call’ loans such as an overdraft or line of credit are designed for this purpose. However, if you need the funds to buy a new business or equipment etc. to expand your existing business you will need the funds ‘upfront’. This is also known as a ‘fully drawn advance’ and provides you with the entire loan amount all at once.

    Loan terms

    Loans provided upfront will need a portion of the loan plus interest paid back at regular intervals. The repayment amount will depend on the term or length of the loan. To determine the loan term suitable for your business you will need to calculate how much you can afford to service the loan. Be aware that the longer the loan term the more total interest you will pay. Loans that are at call have no fixed terms.

    Ongoing funding

    This is the average amount of an overdraft or line of credit that is used at any one time. E.g. You may wish to have an overdraft limit of $20,000 to provide money for the occasional big expense, but usually you won’t use more than $5000 of that credit limit on average. So in this case $5,000 is the level of ongoing funding you need.

    When applying for an overdraft limit, things to watch out for are:

    • higher the overdraft amount higher the fees
    • clauses where the lender can demand repayment of the whole loan at any time.

    Fixed or variable interest rate

    The choice of rate will affect the stability of repayments, overall cost of the loan and the loan features available. With a fixed rate loan the lender bears the risk of interest rate moves, while with a variable rate you will bear this risk. Ultimately, the choice of variable or fixed rates will depend upon how much free cash flow your business generates after you have paid all your expenses, including loan repayments. If your business has a low profit level, a variable rate loan repayment may rise beyond your ability to pay.

    Loan security

    Loans can be secured or unsecured by various types of assets, including residential, commercial, rural property or business assets. Alternatively, some loans are unsecured by any asset. Generally the less you provide for security the higher the interest rate will be. Be aware the lender has the legal right to seize any property or asset you offer as security if you can’t repay a loan on time.

    Fees

    There can be fees which can make a loan less attractive than it first seems. These include one-off fees such as establishment/application fees, exit/discharge fees and early termination fees or regular fees such as service fees or line/credit advance fees. The Business Loan Finder tool includes the cost of set-up and ongoing fees in the average monthly repayment to give you a better idea of the true cost of the loan.

    Seek advice

    The information provided here will provide you with a range of possible finance options. It is important to seek advice from your accountant or business advisers before approaching a lender for a loan.

    Tip: Use our below Cashflow forecasting template to plan your cash flow and work out how much you need to lend.

    Plan the business, plan the finance

    Lenders will ask for a lot of in-depth information about the financial history of the business. It’s also important for you to create a convincing and detailed business plan which should include a profit and loss budget and cash flow forecast. The information you use to build your business plan may also be needed by the lender to assess your project. This includes both the past and future plans for your business, the people working in it and the market itself.

    The outcome of your application is strongly influenced by how well your proposal is researched and how well it is presented.

    Risk assessment

    Banks and other lenders will look at your businesses risk profile when considering your loan application. Understanding what lenders look for and what they consider risky will help you present your business in a favourable manner.

    As a general rule, lenders look for:

    • the level and nature of your security (what you’re offering to give them if you can’t repay the loan)
    • your ability to make regular loan repayments (cash flow risk)
    • your ability to ultimately repay the debt (business risk), including any other debts you might already have.

    You need to be able to assess the level of cash flow or business risk in your specific circumstances. A projection of the cash requirements of the business is most important to a lender, as it is the actual cash left after expenses that will repay the loan, not income. It also shows you are an effective manager.

    A lender’s perception of risk

    The following factors can influence your lender’s perception of risk. If a number of these areas apply to you and your business you may need to consider another source of finance.

    • start up businesses incorporate financial, business and management risk
    • lack of security
    • lack of business history
    • industry sector, factors will include levels of competition, barriers to entry, profitability profile and current economic conditions
    • highly seasonal businesses e.g. suimsuits, agriculture. You’ll need to demonstrate how you’ll deal with cash flow pressures in the off season
    • lack of planning, market knowledge and finance skills
    • poor credit history.

    Watch out! Before entering into a payment arrangement with the Tax Office, businesses should discuss this with their current or future lenders. Many businesses are unaware that entering into a payment arrangement with the Tax Office or other government agencies may adversely affect their current and future financing arrangements. For instance, a lender may not lend to a business if it is currently in a payment arrangement.

    For more details visit the Guide to managing your tax debt on the ATO website.

    What’s next?

    Handy tools


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    5 Tips for Starting a Successful Business #business #development


    #business tips

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    5 Tips for Starting a Successful Business

    When you start your own business, you re certain to hear a lot of different advice. Most of it will come from people who don t know the first thing about running a successful company. Turn to the internet, and you ll be overwhelmed by a multitude of articles and lengthy lists on the subject. Don t make the mistake of overthinking and overanalyzing it all. A few simple steps now can start your business down the path toward success. Here, we outline the five basic tips we ve followed to help us run our company.

    1. Begin with a detailed plan.

    This one is a must: Develop an in-depth plan that fully details how you ll attack the challenge ahead. Your plan should define any opportunities you ve identified, clearly state your mission, describe your target, establish measurable goals, and set deadlines for each milestone along the way. Remember that while it s important to have a plan, it s equally vital to be flexible enough to pivot when needed.

    2. Get out there and network.

    Our business would not be where it is today without all the professional networking we did when we first started. We continue to emphasize networking today. Until you ve established your business, you ll need to create your own word-of-mouth. Be your own brand ambassador, touting the benefits of working with your business and showing why people should give you a chance.

    Start your own momentum. A wealth of events, trade shows, and networking groups exist to connect you with other professionals. These initial connections can lead to future business prospects, mentors, and strategic partners with the capacity to help grow your business.

    3. Surround yourself with the right people.

    The right mentors and strategic partners aren t the only people with whom you ll need to align. Surrounding yourself with a great team is equally important. Build your staff with smart, talented, and driven employees who share your vision. They can not only transform your business but also accelerate its growth. Hiring positive, can-do employees helps create a culture that encourages teamwork. Foster an environment in which everyone participates, so you can collectively celebrate your company s successes.

    4. Stay ahead of the curve.

    You can t afford to be rooted in the present and solely focused on the day-to-day. It s crucial to keep one eye focused on the future, including upcoming movement in your industry. If you aren t anticipating the next big thing, you re destined to fall behind. Successful business owners study trends and anticipate what s coming around the bend. This allows them to nimbly adapt and evolve.

    Stay current on emerging issues in your field by faithfully reading trade magazines and websites. Keeping pace as your industry changes assures you ll have your finger on the pulse to predict what customers will want — and which direction your competition might move.

    5. Find a healthy work-life balance.

    Running a successful business requires an inordinate amount of time and energy. It s paramount to find a healthy work-life balance, even though it can be a challenge to do so. It s easy to let work dominate your life. Don t. It could result in your losing touch with those whom you consider most important. It s also crucial to take care of your own health and well-being. Your business can t run without you. You might believe you need that perpetual hustle to stay sharp and succeed. But that pace can and will burn you out, ultimately limiting how much you can achieve if you don t take time for yourself.

    Find ways to maintain perspective and preserve healthy relationships outside of work. Set aside time to get your body active in ways that energize and invigorate you, and schedule catch-up time with friends and family. They ll help recharge your batteries and inspire you to persevere as you dream even bigger.

    Copyright 2016 Entrepreneur Media, Inc. All rights reserved.


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    Top 10 Ways to Advertise on a Budget #stock #markets


    #business advertising

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    10 Inexpensive Ways to Advertise Your Small Business

    Banner ads and print ads can be expensive. And they are not necessarily the best way to advertise your small or mid-size business. So to find how to get the greatest return on your advertising investment, Small Business Computing surveyed small business owners. Here’s what they had to say.

    10 Inexpensive Ways to Advertise Your Small Business

    Banner ads and print ads can be expensive. And they are not necessarily the best way to advertise your small or mid-size business. So to find how to get the greatest return on your advertising investment, Small Business Computing surveyed small business owners. Here’s what they had to say.

    Invest in Google AdWords

    Google AdWords and PPC [pay-per-click] can give you crazy amounts of traffic if you are tight with your campaign and run niche ad groups,” explained Andrew Riker an SEO specialist at WordStream. “Focused, long-tail keywords that are specific to your industry will cause the highest possible click-through rate and in-turn conversions.”

    Riker adds that you don’t have to spend a lot of money to get a lot of traffic. “A small daily budget—$10-$20/day—can provide you with a large amount of traffic and in turn qualified leads, as long as the ad is relevant,” he said. If you’re new to AdWords or just want to keep up with the latest tips and info, be sure to check out Inside Adwords . Google’s official resource blog on all things AdWords.

    Try Facebook Ads

    “We tried print ads and banner ads, but for our money Facebook Ads provide us with the most focused consumers,” explained Chris Knollmeyer, Web manager for Carolina Rustica. “Being able to target specific demographics lets us pinpoint people we have not reached yet and provides us with a platform to reach out to them. This kind of targeting allows us to minimize extemporaneous clicks from consumers [who are] just browsing or searching for information and gets us the most for our money.”

    “Facebook ads have definitely been the most successful overall,” concurred Megan LaBant Abrahamsen, the owner of Blue Star Bazaar. “I can set a small budget (less than $10 per day) and target specific customers – [by] age, gender, education and interests similar to my product categories.”

    Even if people don’t immediately make a purchase because of the Facebook ad, many of them wind up “liking” her business, she said, which lets Blue Star Bazaar create a database of potential customers.

    Get your Facebook Ads tips direct from the source: Facebook for Business .

    Look into StumbleUpon Ads

    “One of the best ways to advertise and get traffic to your website is by using StumbleUpon Ads ,” noted Chris Wise, the online marketing director at CustomerRave. “They cost as little as $0.05 a click, so for $5 you can get 100 unique visitors to your site. While the bounce rate is more often than not higher when using these ads, it’s a great way to advertise contests, giveaways and big promotions,” he said.

    And if the content you are promoting proves to be popular and receives a lot of “likes,” you will start receiving free traffic from Stumbles, which can go on for months, even after you have stopped advertising.

    Get Published Online

    Another great way to advertise your business is to “submit articles on topics your customers may be interested in to reputable websites, such as Ezinearticles.com . Articlesbase.com . or TheFreeLibrary.com ,” said Matthew Kostanecki, a marketing specialist at Archon Systems.

    “In exchange for the content, they allow you to include a couple of back links to your website. Not only does this provide you with potential traffic and leads to your business, it also helps establish you as an expert in your related field,” said Kostanecki. Can’t come up with a subject to write about? He suggests asking your customers about their biggest pains and problems.

    Donate Products or Volunteer Services to a Worthy Cause

    “I got the equivalent of $1,000 in advertising by building the website for the Rhode Island Rally for Recovery ,” explained Benjamin John Coleman, founder of The Origami Bonsai Company. And his investment of time really paid off—resulting in $5,000 in new business. That’s because when other vendors who participated in the Rally saw what a great job his company did building and maintaining the Rally website, they hired Coleman to help them with their websites.

    Cultivate Bloggers

    Find influential bloggers in your industry and ask them to review your product or service,” suggested Daniel Weaver, the president and owner of Daniel’sPromise. “Many will be happy to do so if you give them free product for them to use.”

    That’s what Juppy, the maker of the Juppy Baby Walker, did. “When we started out, our company we didn’t have a lot of cash on hand to spend on advertising,” explained Mayra Sotelo, the COO for Juppy. “So we decided to seek out mom bloggers who would review The Juppy Baby Walker. This worked out great for us… because there is no better [endorsement of] our baby walker that fits in a purse than by a real mom who loves our product.”

    And if you can’t find a blogger who will review and write about your product for free, there are also bloggers “who will write about your site/product/company in exchange for a fee,” noted Mike Scanlin, CEO of Born To Sell. And even with a fee, that kind of endorsement is typically more effective and less expensive than a banner ad.

    Claim Local Listings on Google Places, Yahoo Local and Bing Local

    “You’d be amazed at how many small businesses forget to sign up for services like Google Places, Yahoo Local, and Bing Local even though it’s free!” explained Mandy Boyle, the SEO manager for Solid Cactus. “Claim your local listing, fill out the information and take advantage of people searching for businesses in your area,” she advised.

    Use Community Sites and Local Directories

    Leavy uses a site called Quentin’s Friends . an invitation-only network where members can post recommendations and offers for their products and services for a very small fee. “The service is location-specific, so my ad is going out to thousands of people who are specifically in my geographic area, New York,” she said. And Leavy’s return on investment has been an impressive 6,500 percent.

    Link Up with LinkedIn Ads

    If you own a B2B company, a good way to reach your target audience is through LinkedIn Ads . “We are a small business and our target market is small business users,” explained Damian Raffele, vice president, marketing, AnyMeeting.

    LinkedIn Ads has worked well for the company, because it allows them to target a specific audience by geography, demographics, job title or LinkedIn Group. “Being able to target users who belong to specific LinkedIn Groups…allows us to design ad copy that is tailored for them, which has resulted in great conversion rates, providing us with a great ROI on our marketing spend.”

    Distribute Flyers

    “If you have a small business that focuses on a particular area, flyers are a great way to advertise,” said Nathan Letourneau, co-founder of CampusBooks4Less. And they needn’t be expensive. Chances are you have someone in your company, or a friend or family member, who can help you design the flyer inexpensively (or for free) – and you can print the flyer in house or find an inexpensive printer.

    As for distribution, “hire some high school or college students and have them put the flyers on parked cars, attach them to house entry doors and distribute them inside area businesses (to employees and on any bulletin boards, if allowed) and apartment complexes,” he advised. “We saw huge increases in traffic after having students distribute flyers on parked cars in our target areas.”

    While not every method will work for every business, each advertising strategy is inexpensive enough that you should be able try a few to find out what works for you. Also, many of the sites mentioned, such as Google AdWords and Facebook, periodically offer advertising credits or discounts, which small business owners should use to their advantage.


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    What business to start in 2015: Starting a business advice and business ideas #business

    #businesses to start

    #

    What business to start in 2015

    The desire to become your own boss and work for yourself is growing and in election year the economy will inevitably be a key policy battleground, meaning small business-friendly pledges will be made.

    With signs of revival and chancellor George Osborne’s recent promises of renewed business support and an extra £1bn funding for regional growth some might argue the climate for starting a business has never been better, making 2015 a great time to take the plunge.

    Action point: Need a loan to start a business of your own? See how we can help here and here

    This appetite for starting a business isn’t just hype; StartUp Britain reported a record 581,173 new businesses for 2014. markedly higher than 2013 and 2012, and the UK’s eco-system appears to be in good health with ONS figures showing a 6% drop in the number of British firms leaving the Companies House register.

    Britain is expected to be the fastest growing G7 economy in 2015 – the IMF has predicted a 3.2% overall rise – and while London remains the start-up capital. regional start-up hubs are beginning to flourish with Manchester, Birmingham and Glasgow fast gaining reputations as top cities to start a business in .

    It’s on the back of these positive indicators that we look to the coming months and the hot sectors and businesses opportunities that could prove fruitful for those looking to start a new venture. We’ve studied and assessed businesses which are gaining market traction, sought insight from leading research bodies such as Mintel, and analysed consumer trends to bring you our predictions of 14 top businesses to start in 2015.

    From foods and fitness to technology, cycling, and even cafes with a twist, there’s a host of start-up prospects to suit a range of skills and backgrounds and this extends to part-time businesses that can offer supplementary income such as starting a niche social network .

    With the freelance workforce now over four million strong and more firms than ever before looking to hire freelance talent, we’ve also identified opportunities for freelancers and “solopreneurs”. This includes starting up as a growth hacker ; a combination of smart marketing and tech development which is becoming increasingly sought after in the start-up world.

    While several of the business opportunities listed aren’t new, the potential to innovate and target an established market with a disruptive new solution – take protein products for instance – are plentiful.

    Follow the buttons above and below to find out what business you should start in 2015…

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