Promoting and advertising your business – Canada Business Network #cool #business #ideas

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Promoting and advertising your business

Promoting your business is an ongoing activity that involves everything from word of mouth, to trade shows, to paid advertisements in the media. Once you have developed your marketing plan and are ready to choose your promotional techniques, the resources below may be helpful.

General resources

Choose the type of advertising that matches your marketing budget and follow some of BDC ‘s best practices for advertising.

Build your road map for finding and keeping customers with this free marketing plan template.

Learn how to measure the results of your advertising so you know which styles, methods and media to use.

Learn how to create a website so you can attract more customers to your business.

Online marketing techniques like social networking, emailing and blogging are useful and involve little to no direct costs.

This free guide can help you develop a social media strategy for your business to attract, engage, and retain customers.

Increase your visibility among domestic and foreign buyers by registering on this free promotional database of over 50,000 Canadian companies.

Become a certified Aboriginal or minority-owned supplier or register to access these suppliers and benefit from inclusive supply chain practices.

Handing out promotional material is an important marketing activity, even in an online world.

Applies only to: Ontario

Find out how you can set up a business improvement area and the possible benefits for your business.

Learn how to spread the word about your business.

Participating in trade shows can be worthwhile if you choose the right ones, prepare well, and follow up.

Discover the advantages of marketing your business with email.

Find out what signs mean for your business, and how to use them to your advantage.

Find out about business solutions that could help your small business manage shipping, e-commerce, marketing and more.

Industry-specific resources

Applies only to: New Brunswick Newfoundland and Labrador Nova Scotia Prince Edward Island

Learn how to attract customers to your tourism business through Internet and social media marketing.

Register your business as a potential supplier of goods and services for the shipbuilding industry.

Applies only to: New Brunswick Nova Scotia Prince Edward Island Newfoundland and Labrador

Find out how to become a supplier to the shipbuilding industry in the Atlantic provinces. This also includes building and repairing ships.

Applies only to: Newfoundland and Labrador

Promote your high-quality, distinctive Newfoundland and Labrador craft, gift and apparel products through this provincial branding program.

Applies only to: Newfoundland and Labrador

Are you looking to develop wholesale markets for your business’ craft, gift and apparel products? This program could help your venture’s sales growth.

Applies only to: Nova Scotia

Learn how to identify tourism opportunities in your region and how to develop and market your new business.

If your Canadian tourism business provides a unique experience for travellers, you could get a chance to market your product for free to key countries.

Applies only to: Ontario

Find out how to market your product or service under the Ontario brand and how to reach key tourism markets.

Applies only to: Ontario

You may be eligible for funding to help you cover some the costs of commercializing your interactive digital media content.

Applies only to: Ontario

You could get financing to help your business consortium market an Ontario tourist destination to tourists outside Ontario or Canada.

Applies only to: New Brunswick Nova Scotia Prince Edward Island Newfoundland and Labrador

Obtain up to $8,000 in financial assistance for the translation of your promotional materials, if your business is located in Atlantic Canada.

Date modified: 2016-08-30

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